How to Improve Your Marketing & Digital PR Skills With Social Media Optimization


The advent of online social media sites has produced a significant change in marketing over the internet and this has led to what is known today as social media optimization (SMO). The massive amount of users of social networking sites like Facebook and Twitter has made this kind of paradigm shift over the internet something that must not be ignored by any marketer.Social Media Optimization Tactics!

SEO being an important element of internet marketing is also being molded keeping in mind the social media elements. Social media optimization, or call it SMO or social SEO optimization, is a method and technique being adopted by online entrepreneurs to get unique visitors or traffic using the social networking platforms. Therefore this new online technique called the social media optimization blends well with SEO to gain high, organic and search rankings.

In this article, we want to focus on how you can use social media optimization to boost your marketing skills and digital PR.

Why Social Media Optimization (SMO) Matters A So Much?

The reason why social media is considered to be a serious thing nowadays by internet marketers is the fact that the social networking sites have recently become a huge source of free website traffic. By using SMO in the right way you will be able to substantially generate a deluge of targeted unique visitors to your website/blog.  From recent studies it can be confirmed that there is a significant shift in searching pattern right now. The shift is moving from using the popular search engines to social networking sites.

You definitely must noticed that a sizeable amount of people now use the social media sites in various ways including being referred by their friends. With this increase of social media activities, Web entrepreneurs and bloggers who are involved in social media optimization are better positioned to generate traffic to their blogs and websites.

The Inside Story of Social Media Optimization (SMO)

Social media optimization is an online marketing idea connected with search engine marketing, though it is pretty different in a couple of ways. The fundamental difference is the fact that you get traffic from social media and not from the search engines. But with a good SMO you can achieve a good search ranking for your websites as well.

SMO is related to the techniques of viral marketing in a number of ways, where you can see the word of mouth happening not through your family or friends but with the effective use of networking in video, bookmarking and photo sharing websites. Your business blog plays a significant role here too as it could be used for content sharing through RSS (Real Simple Syndication) with which you can distribute your content throughout the blogosphere and other specific blog search engines.

SMO is Advantageous In Many Ways

Social media optimization is not just confined to brand building and marketing activities. Of late, smart businessmen are incorporating social media participation as an integral part of their knowledge management strategies including business development, employee recruitment, product or service development, PR, customer satisfaction and so on.

Furthermore, you will find SMO being used sometimes to promote a community within a website which helps to build a healthy bond between the business and customer.

Final Word

Social Media Optimization (SMO) is a new phenomenon emerging as a method for drawing unique traffic to your business on the net. Thanks to the growing number of users actively engaged in using the social networking websites like Facebook, Twitter, Myspace and so on. Through the activities of virtual friends encouraging and recommending websites and blogs to their friends, you will be able to use SMO to gather a tangible amount of people to visit your websites. In this way your websites/blogs will be generating a more refined kind of targeted audiences. You must aim therefore to structure a well planned SMO strategy to market your business online because it  will also improve your search engine optimization (seo) and help build your digital image or brand.

[Editor’s note: The topic of social media optimization is one that should really interest you considering the fact that Google on 11/03/2011 announced it’s Freshness Update which will be driven mostly by social media. I’ve just downloaded a free social SEO guide book that is specially prepared to help you understand the best ways to integrate your social media marketing and SEO efforts. This free ebook is now my guide better understand the social media of a thing. If this article has inspired you to know more about SMO I recommend that you download and read this free social SEO guide book. Click here to download a free copy.]

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