Online Marketing: 2 Sides of the Coin

In today’s highly competitive marketplace, Online Marketing is one of the most effective ways to grow your business. In the recent past, this amazing marketing methodology has helped small scale industries and various start-ups across several domains, to succeed and to capture their audience.

In order to increase your exposure on web, there is a need to leverage SEO (Search Engine Optimization) and SEM (Search Engine Marketing ) strategies according to your business needs.

Basically Search Engine Marketing along with Search Engine Optimization are some of those techniques that can create a deep impact on your audience regarding your product. Therefore, there is an immense need to wisely use these techniques and methods.

how to win the online marketing war!

Steps to Online Marketing Success

The initial step that has to be taken in this regard is “Research”. To study market and marketplace is a necessity. This will in turn help you to understand the competition.

If you really want to be a leader, you will have to bring something unique, something different from the league that can draw the attention of your customers. You must know the characteristics of your market and market audience, their needs and demands and then probably you can make a strategy to package your products, in a way that brings value to your customers.

The second thing that should be kept in mind is that you need to work hard on your web appearance. No matter, how good your product or service is, if in case your appearance on the web is dull, you are lost.

You need to design your website in an optimized way, keeping three things in mind: Market (Your Audience), Sales Process and Search Engines. You should never compromise in utilizing the top notch technology when planning for an effective web presence.

With these measures, you can effectively develop a positive brand image of your services or products and can take a dive in the pool of success.

But this is just one side of the coin.

The Ugly Face of Online Marketing

When we are indulged into the talks of publicity of your brand you should also be aware of the fact that this same tool, so called as “Online Marketing”, can also be used for negative publicity and can destroy your image all in one go. As your every competitor is in the mood of utilizing this technique to capture the market, they are also planning strategies to create negative publicity for your brand.

In the recent times, this ugly face of your competitors have emerged wherein they are using fake social Ids and accounts to post negative comments about your products or services.

The thing to understand here is that, today you are not just doing business, you are fighting a war with all your competitors and the bitter reality is that, everything is fair in this war. Several times these techniques of posting negative comments from dummy/fake social accounts have eventually helped them to pen down their biggest competitors.

So, now if this is the problem statement, biggest question is…

What Can Be The Solution?

One simple solution is to remain true to your promises. What it means is that do not brag about things that you do not provide. Stay relevant about your services and features in your products, highlight things that you provide, never mention anything that is potentially not present in your services or products.

By staying truthful to your promises, your competitors will never have any chance to just brag as in that case you will have proof to prove them wrong.

Another thing that can be adopted here is that, you can add a complain area in your website where your customers can provide complains and grievance. But this complain area, should be taken as a serious feedback by company and no stone should be left unturned to resolve their grievance. Remember, troubled customer is a great business opportunity as this gives us new ideas to expand and improvise the business services.

So, what I wanted to convey here was that when planning a strategy to use Online marketing for your business, there is a need to look on the other factor also. There is a need to plan a strategy to tackle with negative publicity, genuine or non-genuine, but it should be pre-planned, so that you can succeed to leave a positive impact on your audience.

[This article is written by Vaishnavi Agrawal a content writer whose works have have been published on various sites related to Hadoop Training, Big Data, Business Intelligence, Cloud Computing, IT, SAP, Project Management and more. Read more about her in the author profile below]

How to Improve Your Marketing & Digital PR Skills With Social Media Optimization


The advent of online social media sites has produced a significant change in marketing over the internet and this has led to what is known today as social media optimization (SMO). The massive amount of users of social networking sites like Facebook and Twitter has made this kind of paradigm shift over the internet something that must not be ignored by any marketer.Social Media Optimization Tactics!

SEO being an important element of internet marketing is also being molded keeping in mind the social media elements. Social media optimization, or call it SMO or social SEO optimization, is a method and technique being adopted by online entrepreneurs to get unique visitors or traffic using the social networking platforms. Therefore this new online technique called the social media optimization blends well with SEO to gain high, organic and search rankings.

In this article, we want to focus on how you can use social media optimization to boost your marketing skills and digital PR.

Why Social Media Optimization (SMO) Matters A So Much?

The reason why social media is considered to be a serious thing nowadays by internet marketers is the fact that the social networking sites have recently become a huge source of free website traffic. By using SMO in the right way you will be able to substantially generate a deluge of targeted unique visitors to your website/blog.  From recent studies it can be confirmed that there is a significant shift in searching pattern right now. The shift is moving from using the popular search engines to social networking sites.

You definitely must noticed that a sizeable amount of people now use the social media sites in various ways including being referred by their friends. With this increase of social media activities, Web entrepreneurs and bloggers who are involved in social media optimization are better positioned to generate traffic to their blogs and websites.

The Inside Story of Social Media Optimization (SMO)

Social media optimization is an online marketing idea connected with search engine marketing, though it is pretty different in a couple of ways. The fundamental difference is the fact that you get traffic from social media and not from the search engines. But with a good SMO you can achieve a good search ranking for your websites as well.

SMO is related to the techniques of viral marketing in a number of ways, where you can see the word of mouth happening not through your family or friends but with the effective use of networking in video, bookmarking and photo sharing websites. Your business blog plays a significant role here too as it could be used for content sharing through RSS (Real Simple Syndication) with which you can distribute your content throughout the blogosphere and other specific blog search engines.

SMO is Advantageous In Many Ways

Social media optimization is not just confined to brand building and marketing activities. Of late, smart businessmen are incorporating social media participation as an integral part of their knowledge management strategies including business development, employee recruitment, product or service development, PR, customer satisfaction and so on.

Furthermore, you will find SMO being used sometimes to promote a community within a website which helps to build a healthy bond between the business and customer.

Final Word

Social Media Optimization (SMO) is a new phenomenon emerging as a method for drawing unique traffic to your business on the net. Thanks to the growing number of users actively engaged in using the social networking websites like Facebook, Twitter, Myspace and so on. Through the activities of virtual friends encouraging and recommending websites and blogs to their friends, you will be able to use SMO to gather a tangible amount of people to visit your websites. In this way your websites/blogs will be generating a more refined kind of targeted audiences. You must aim therefore to structure a well planned SMO strategy to market your business online because it  will also improve your search engine optimization (seo) and help build your digital image or brand.

[Editor’s note: The topic of social media optimization is one that should really interest you considering the fact that Google on 11/03/2011 announced it’s Freshness Update which will be driven mostly by social media. I’ve just downloaded a free social SEO guide book that is specially prepared to help you understand the best ways to integrate your social media marketing and SEO efforts. This free ebook is now my guide better understand the social media of a thing. If this article has inspired you to know more about SMO I recommend that you download and read this free social SEO guide book. Click here to download a free copy.]

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