Tools and Resources to Power Your Online Business

In the exciting journey of online business, it's not just about strategies and tactics – it's about having the right tools to supercharge your success! 🌟

Over the past 10+ years, I've been on the front lines, and have tested and used a plethora of tools and resources. Having experienced the twists and turns, I get the challenges that business owners, bloggers, marketers, and product developers face, especially those taking their first entrepreneurial steps. 🚀

I’ve therefore put together this list of tools and resources with the hope that it will save you precious time (and money). This list will help you laser-focus on the tools that will turbocharge your business. 💼💪

Which Tools Are Right For You?

Let me quickly say that over the years, I have discovered that one of the biggest issues that keep a lot of beginners stuck is that they spend time and money on tools that they are not equipped to implement. It’s important therefore that before you pick any of these tools you should:

  1. Consider where you are at with your business and determine the necessary tools you need at that point.
  2. Determine which strengths you already have (or would be excited to work on) and which tools and resources are already available to you.

This will help you pick the ones that you’ll enjoy using and that will give you the results you desire.

Some of the tools and resources listed below are free while some are paid and will require some monetary investment. However, whether free or paid, understand that you don’t have to use every one of these tools from the word go.

(I have also written a guide on the best affiliate marketing tools and free SEO tools. You may want to read these posts.)

Ready to revolutionize the way you build and run your business? Let's jump in! 🌐✨ 🚀

DISCLOSURE: Some links on this post may be affiliate links. This means I'll receive a small commission if you buy anything using such links. There's, however, no extra cost to you. Please do your own research before making any online purchases. Learn more here.

Domain + Web Hosting Resources

Website + Funnel Builders

Namecheap

Choosing the right domain registrar is the first step in creating your website. NameCheap has been my go-to domain registrar for over ten years now and I’m very happy to recommend them to you. It comes with a user-friendly interface that makes it easy to manage all my domains. The affordable prices and excellent customer service are other reasons why I recommend them.

Hostinger

Hostinger is a well-known web hosting company that offers a variety of hosting services. Known for its speed and reliability, Hostinger is an excellent choice for those who want a user-friendly control panel. They offer a range of hosting plans, including shared, VPS, and cloud hosting, to suit different needs. Hostinger also provides a 30-day money-back guarantee, so you can try their services risk-free. Currently, all of my websites are hosted on Hostinger. That’s how much I trust Hostinger.

DreamHost

If you’re looking for a web host that offers a variety of hosting plans to suit different needs, DreamHost is a great option. They offer shared, VPS, and dedicated hosting, as well as cloud hosting. DreamHost is also known for its excellent customer service and server speed. They provide a 97-day money-back guarantee, so you can test their services without any risk.

Liquidweb

Known for its excellent customer service and server speed, Liquidweb is a great choice for those who want a reliable web host. They offer a range of hosting plans, including shared, VPS, and dedicated hosting, to suit different needs. Liquidweb also provides a 30-day money-back guarantee, so you can try their services risk-free.

BlueHost

If you’re looking for a web host that’s recommended by WordPress.org, BlueHost is an excellent choice. They offer a range of hosting plans, including shared, VPS, and dedicated hosting, to suit different needs. BlueHost is also known for its excellent customer service and server speed. They provide a 30-day money-back guarantee, so you can try their services risk-free. Not quite long ago, a number of my sites were hosted on BlueHost.

Recommended:

Website + Funnel Builders

Website Tools and Resources

Building a website and sales funnel can be a daunting task, but with the right tools, it can be a breeze. Here are some of the best website and funnel builders available:

WordPress.org

If you’re looking for the ultimate website builder that gives you endless customization options and unmatched plugin potential, WordPress.org is the way to go. It’s perfect for those who love control and want to craft their online experience exactly as they envision it. With WordPress.org, you can create a website that is both beautiful and functional, without any coding skills required.

Since 2009, I’ve used WordPress.org for my blogs/website and have never recommended any other website software.

Click here to check out WordPress.org.

OptimizePress

If you’re looking to build high-converting pages in minutes, even with zero coding skills, OptimizePress is the perfect tool for you. It offers a range of features, including landing pages, sales funnels, and membership sites, to help you grow your audience. With OptimizePress, you can create a website that is both visually appealing and effective in driving conversions.

This is a great tool that compliments WordPress.org for building your websites.

Content Creation Tools and Resources

Content Creation Tools and Resources

Creating content that is both engaging and informative is essential for any website. Here are some tools that can help you achieve this goal:

Rank Math ContentAI

If you’re struggling with writer’s block, ContentAI can help you generate ideas, blog post intros, outlines, and even full articles in seconds. This AI-powered writing tool frees your mind to focus on the creative aspects of your content. With ContentAI, you can create high-quality content that resonates with your audience and drives traffic to your website.

Rytr.me

Need catchy headlines or snappy social media captions? Rytr.me is your secret weapon. This tool generates diverse content formats in a flash, from product descriptions to blog post intros. With Rytr.me, you can create content that grabs your audience’s attention and keeps them engaged.

ContentBot.ai

Researching for content can be time-consuming. ContentBot.ai gathers facts, figures, and quotes, saving you precious time and ensuring your content is top-notch. With this tool, you can create content that is both informative and engaging.

Quillbot

Elevate your writing game with the power of paraphrasing. Quillbot rephrases sentences and paragraphs while preserving meaning, keeping your voice unique and your content plagiarism-free. With Quillbot, you can create content that is both original and informative.

Email Marketing Tools and Resources

Email Marketing Tools and Resources

Email marketing is a highly effective way to engage with your audience. With email, you can easily connect with your customers and build lasting relationships. Here are some tools that can help you achieve your email marketing goals:

FluentCRM

If you’re looking for a self-hosted email marketing automation plugin for WordPress, FluentCRM is an excellent choice. I currently this for managing my emails. While I have tried a few other self-hosted email marketing tools in the past, FluentCRM is my best choice right now. It allows you to manage your email communication like a boss, keeping your subscribers engaged with automated sequences, personalized emails, and powerful segmentation tools. With FluentCRM, you can ensure that your message resonates with your contacts.

GetResponse

Before I switched to using FluentCRM, GetReponse was my go-to email marketing tool. It offers beautiful templates, intuitive automation, and robust analytics, helping you nurture leads, build relationships, and boost your bottom line. With GetResponse, you can create effective email campaigns that drive results.

Video Creation Tools and Resources

Video Creation Tools and Resources

In the last few years, video has become an important tool for capturing the attention of your target audience online. By using videos you can significantly increase engagement and also boost your SEO ranking and conversion rate. While there are a good number of video creation tools, here are my recommended ones:

InVideo

This is a web-based tool that lets you create stunning videos in minutes. It has thousands of templates, stock videos, music, and effects to choose from. You can also customize every aspect of your video, such as the text, colors, fonts, transitions, and animations. InVideo is perfect for making promo videos, ads, testimonials, social media posts, and more.

CapCut

This is a free app that I have started using recently to edit my videos. It has a user-friendly interface and powerful features. You can trim, crop, rotate, merge, and split your clips with ease. You can also add filters, stickers, texts, music, and voice-overs to make your videos more lively and expressive. CapCut is ideal for making vlogs, tutorials, memes, and stories.

Graphic Design Tools and Resources

Graphic Design Tools and Resources

In the digital space, a well-designed graphic can help you visually communicate your brand’s identity and attract and retain visitors. I highly recommend these graphic design tools as they have made designing my marketing graphics fun:

Canva

This platform has been a game-changer for me. Even if you’re new to the world of digital art, Canva empowers you to design like a seasoned pro. It’s a veritable goldmine of resources, offering a vast array of templates, images, and tools that allow you to create eye-catching graphics. Whether you’re crafting social media posts or designing visuals for your website, Canva makes the process intuitive and enjoyable.

SEO Tools and Resources

Regarding marketing online, Search Engine Optimization (SEO) is not just a buzzword. It is a critical component of any successful online strategy. SEO is crucial for increasing your website’s visibility and driving organic traffic. Here are a few tools that will help you navigate the complex world of SEO:

Google Search Console

Google Search Console (GSC) is a free tool provided by Google that helps you monitor, maintain, and troubleshoot your website's presence in Google Search results.  It offers a variety of tools and reports to help you understand and improve your site's performance.

Rank Math SEO

This is not just another WordPress SEO plugin. Rank Math SEO is a comprehensive tool that simplifies the process of optimizing your content for search engines. Amongst its many features is the built-in content analysis tool that helps you optimize your content for on-page SEO factors such as keyword density, internal linking, and more. It also includes a powerful schema markup feature that helps search engines understand the content on your website, which can help increase your visibility in the search results.

Rank Math SEO Course

If you do a simple search online for “SEO course” you will find a thousand and one courses out there. However, this is a course that I took to learn how to make the most of the Rank Math SEO plugin. The course offers a wealth of actionable strategies, advanced techniques, and insider tips, all aimed at helping you dominate the search results. By the end of this course, you’ll have the skills to turn your website into a veritable traffic magnet.

With the Rank Math SEO Course, you’re not just keeping pace with the changes, you’re leading the charge in the ever-evolving world of SEO.

Google Keyword Planner

Google Keyword Planner is a free tool offered by Google that allows you to discover new keywords, see their estimated search volumes, and obtain bid estimates for each keyword. The tool offers two main functions: “Discover new keywords” to find new keyword ideas and “Get search volume and forecasts” to see search volumes and metrics for an existing list of keywords. The tool is available within Google Ads and can also be accessed through a Chrome extension.

KWFinder

KWFinder is a keyword research tool that helps you find and analyze keywords to improve your SEO (Search Engine Optimization). It was developed by Mangools, a reputable SEO tool provider. With KWFinder, you can search for profitable keywords, analyze the SEO difficulty, and track your rankings. It also has a user-friendly interface, making it easy for beginners to navigate.

Payment Systems and Affiliate Networks

When it comes to doing business online you need a stress-free system for getting paid and making payments. Here are some of the top recommendations:

Payoneer

Payoneer is a global payment platform that makes it easy for you to get paid globally. Payoneer simplifies online transactions, sending and receiving funds worldwide without the hassle. It allows you to create a free account and get a local bank account number in multiple countries. Payoneer also lets you withdraw your earnings to your local bank account or prepaid Mastercard. It offers competitive exchange rates, low fees, and fast transfers.

PayPal

PayPal is a digital payment platform that allows you to send and receive money online.  You can send money to friends and family, or pay for goods and services online, even across borders. If you want to sell on your website/blog, you can easily do it with PayPal. To use PayPal, you'll need to create a free account and link it to a bank account, credit card, or debit card.

2Checkout

2Checkout is an online payment processing service that facilitates credit card and PayPal transactions globally. If you want to accept PayPal payments online and your country is not among the PayPal-approved countries, you can easily use 2Checkout to bypass this limitation. It supports transactions in 85 currencies and provides Android and iPhone apps for enhanced accessibility. Known as a monetization platform, 2Checkout maximizes revenues and simplifies global online sales processes.

There you have it, my list of recommended tools and resources. Over the past 10+ years, I have used a number of these tools in my own business and can vouch for their quality, having proven them over the years.

If there’s any tool or resource you would love to see in this list, feel free to let me know. Kindly contact me here.

Read this post for more small business marketing tools.

As always, thanks for reading.

All the Best!

Chadrack