Review 2024: (Is It Worth the Hype?)

In the ever-evolving digital landscape, there’s no dearth of video editing platforms. So, when the buzz around started to build in 2024, I was initially skeptical.

Yet, a few trusted colleagues insisted it was a game-changer, worth every bit of the hype. Having been an admirer of the creators behind, I was intrigued. Their reputation for delivering top-notch products preceded them.

So, in the spirit of discovery and for the benefit of this blog, I decided to dive in and explore I wanted to determine if it truly stood out in the crowded market of video editing tools.

The experience was enlightening, to say the least, and I believe you need to know about this platform. If you’re planning on creating or enhancing video content, could be the breakthrough you’ve been waiting for.

But let’s be clear… No tool can transform subpar content into a masterpiece. The real magic lies in your creativity and the value you bring to your audience.

That being said, let’s dive into my comprehensive review of and find out if it’s really worth the hype.

DISCLOSURE: Some links on this post may be affiliate links. This means I'll receive a small commission if you buy anything using such links. There's, however, no extra cost to you. Please do your own research before making any online purchases. Learn more here.

First, Why Care About Creating Videos?

Before delving into this InVideo io review, let’s take a moment and consider why you should care about video creation today. Maybe you’re still on the fence, wondering if you should commit resources and time to creating videos.

Well, it will interest you to know that in today’s digital age, video content has become an integral part of our lives. From social media to advertising, videos are everywhere, shaping the way we communicate, learn, and engage with the world.

For marketers, content creators, and businesses video marketing is no longer an “up-and-coming” content strategy. It’s here, and it’s an increasingly powerful way to communicate your brand story, explain your value proposition, and build relationships with your customers and prospects.

Here are some key video marketing statistics that you don’t want to ignore:

  • 91% of consumers want to see more online video content from brands (Wyzowl, 2023).
  • 66% of consumers say they pay the most attention to short-form videos than long-form videos (Sprout Social, 2022).
  • 92% of video marketers in 2023 say video gives them a good ROI (Wyzowl, 2023).
  • Video marketers get 66% more qualified leads per year and achieve a 54% increase in brand awareness. (OptinMonster, 2019)
  • 78% of users got more traffic to their website after using videos. (HubSpot, 2023)

These statistics clearly show that video content isn’t just effective — the demand for it is growing at an impressively rapid pace.

But creating video content is costly, time-intensive, energy-sapping, and requires specialized equipment, right?

Well, that’s where InVideo io comes in. With tools like, creating professional, engaging videos has never been easier. So, let’s dive into our comprehensive review of and see how it can help us take advantage of the growing power of video content today! Review: A Quick Overview

Startup NameInVideo
Product TypeSoftware as a Service (SaaS)
What it isAn innovative web-based video editor that simplifies video creation.
Co-FoundersSanket Shah, Pankit Chedda and Harsh Vakharia
Who Should UseContent creators, marketers, and businesses looking to create engaging videos without the complexity of traditional video editing software.
Pricing ModelFree/Subscription (Start at $25 per month, $20 billed annually).
Overall Rating4.75 out of 5 stars

What is

What is

Alright, let's get started by understanding what is. is an innovative cloud-based video editor that simplifies video creation. offers two main tools for video creation: InVideo Studio and InVideo AI.

InVideo Studio is an older video creation tool that provides a wide range of options such as templates, text boxes, animations, stickers, and overlays, allowing users to create various types of videos. On the other hand, InVideo AI is a revolutionary AI-powered video editing tool that simplifies video creation by using advanced artificial intelligence algorithms to automate video creation tasks.

InVideo AI allows users to create impressive videos by simply providing instructions in simple English. With InVideo AI, users can generate scripts, create scenes, add voiceovers, and make edits using text commands. aims to make video creation accessible and efficient for a wide range of users, from content creators to businesses and marketers.

How Does It Work?

The platform offers a large number of pre-made templates and a media library for users to create unique and engaging videos. The user interface is intuitive, and the workflow is straightforward. You can choose from a variety of templates and customize them with transitions, effects, filters, text boxes, and more to fit your needs. supports three video dimensions, making it the ideal option for creating videos for social media platforms like Instagram, TikTok, and YouTube. It also has a vast library of stock footage, images, and audio, including copyright-free options. This makes it easy to find the right media for your project.

While InVideo is compatible with most browsers, it’s worth noting that it works best with Chrome. Using other browsers, like Firefox, may result in longer lags. Review: Key Features and Capabilities

InVideo has several features that make it a powerful browser-based video editing tool. Here are some of its key features and capabilities:

  • AI Video Generator: InVideo IO’s AI Video Generator creates videos automatically, saving time and effort. It can create different types of videos, including social media videos, marketing videos, and explainer videos. The AI Video Generator uses machine learning algorithms to analyze your content and create a video that is tailored to your needs. However, there are some limitations to the AI Video Generator, and it may not be suitable for all types of videos.
  • Templates: InVideo IO has over 5000 templates that cover various themes and styles. The templates are categorized by type, making it easy to find the right one for your project. You can customize the templates to suit your needs. InVideo IO’s templates include social media templates, marketing templates, explainer video templates, and more.
  • Media Library: InVideo IO has a vast library of stock footage, images, and audio, including copyright-free options. You can search for media by keyword, category, or popularity. The media library is updated regularly, so you can always find fresh content for your videos.
  • Editing Tools: InVideo IO has several editing tools, including timeline editing, text animations, effects, transitions, and other editing capabilities. These tools allow you to create professional-looking videos with ease. You can also add your media to the editor, such as images, videos, and audio.
  • Additional Features: InVideo IO has several additional features, including text-to-speech, screen recording, video stabilization, branding tools, and more. You can use these features to enhance your videos and make them stand out.

Getting Started with

Getting started with InVideo is a straightforward process. Here's a step-by-step guide to help you get started:

Step 1: Account Creation

Simply head to and sign up for a new account or log in using your existing Gmail or Facebook credentials. The streamlined login process sets the stage for a hassle-free video creation experience. Account Creation

Step 2: Explore the Dashboard

Once you're in, you'll be greeted with a well-organized dashboard that serves as your creative hub. The main page welcomes you with a plethora of project options, categorized as templates, AI text video, stock media, and editor. The intuitive layout allows users to easily navigate through recent projects, create new videos, or explore additional editing options. It's a click away from your creative canvas.

InVideo User Dashboard

Step 3: Create Your Video

Start by selecting a template from’s vast library. Click on the ‘+' icon, and you'll be prompted to choose a template. offers a variety of templates for different themes – be it technology, sports, or anything in between. Select a template that resonates with your content.

For this review, I searched for “youtube” templates and filtered the results by selecting “landscape”.

Selecting a template from’s vast library

Once you've chosen your template, the drag-and-drop magic begins. lets you effortlessly switch between landscape, square, and portrait formats depending on your platform – YouTube, Instagram, or TikTok. With a click on ‘Use Template,' you're ready to paste your script.

Whether you've crafted your script or opted for InVideo's AI-generated text, the process is seamless. You can leverage the AI-powered features to generate voiceovers, create scenes, and even edit your video according to your command.

Step 4: Add Media and Customize doesn't just stop at text-to-video conversion. The platform empowers you to fine-tune every element of your video. You can upload your media or choose from a library of stock footage and images, and non-copyright music to enhance your creation. offers 5000+ pre-built templates, a media library of 8M+ royalty-free video clips, images, and music, and a super intuitive and easy-to-use video editor.

The user-friendly interface allows you to effortlessly add overlays, shapes, stickers, and more, giving your video a personalized touch. The drag-and-drop functionality truly shines here.

Step 5: Edit Your Video

Add Media and Customize

With your content in place, use the intuitive navigation to edit your video seamlessly. The platform offers various tools, including resizing, color adjustments, trimming, and adding effects. The user interface is straightforward, and the workflow is easy to understand.

  • Trimming: allows you to trim your video clips easily. You can drag the edges of the clip to shorten or lengthen it, or you can use the timeline to make more precise cuts.
  • Resizing: offers several aspect ratio options, including 1:1, 16:9, and 9:16. You can also customize the aspect ratio to fit your specific needs. This capability allows you to optimize your videos for various platforms, such as YouTube, Instagram, and Twitter.
  • Deleting: allows you to delete clips easily. You can select the clip you want to delete and press the delete key on your keyboard.

InVideo also offers several other editing tools, including text animations, effects, transitions, and more. These tools are beginner-friendly and easy to use.

Step 6: Preview and Export

Finally, preview your video to ensure everything looks just right. Once you're happy with your video, you can export it in your desired format and quality. Choose your preferred export quality, resize the video if needed, and export it. provides options to share via link, upload directly to YouTube, or download the final product. The platform even allows for auto-resizing, ensuring your content fits different platforms effortlessly.

 NOTE:'s magic doesn't end with the creation process. With the ability to share and collaborate on projects, it caters to both individual creators and collaborative teams. Although exporting your masterpiece requires a subscription, the varied plans offer flexibility to match your needs.

InVideo IO Review: Value and Pricing Plans

InVideo IO Review: Value and Pricing Plans offers three subscription plans: Free, Plus, and Max. Each plan is designed to cater to different user needs and budgets, making it a versatile choice for a wide range of video creators.

1. Free Plan

This plan is perfect for anyone who wishes to try AI video creation without any financial commitment. It offers:

  • 4 exports per week with InVideo branding
  • 10 minutes per week of premium generation
  • 10 GB of storage
  • Full HD video resolution
  • User data will be used for training

2. Plus Plan

Priced at $25 per month ($20 if billed annually), the Plus plan is ideal for creators starting their video creation journey. It includes:

  • Unlimited exports
  • 50 minutes per month of premium generation
  • 100 GB of storage
  • 80 stocks per month from iStock
  • Unlimited standard stock
  • Full HD video resolution
  • User data will not be used

3. Max Plan

The Max plan, priced at $60 per month ($48 if billed annually), is designed for growing and established creators. It offers:

  • Unlimited exports
  • 200 minutes per month of premium generation
  • 400 GB of storage
  • 320 stocks per month from iStock
  • Unlimited standard stock
  • Full HD video resolution
  • User data will not be used

InVideo Plan Comparison

When compared to similar platforms in the market, offers competitive pricing and a robust set of features. However, each platform has its unique strengths, so the best choice depends on your specific needs and budget.

Additionally, offers a risk-free trial for new users to test its features and compatibility. This allows you to experience the platform’s capabilities before committing to a subscription. If you’re not satisfied, offers a 60-day money-back guarantee, providing further assurance of its value proposition.

InVideo Cost-Benefit Analysis

In terms of cost-benefit analysis, offers significant value for its price. The platform’s ease of use, variety of templates, rich media library, and AI-powered features save users time and effort, which can translate into cost savings. Moreover, the ability to create professional-quality videos can lead to increased engagement and conversions, providing further benefits.

Besides, the platform's pricing plans are designed to be flexible, catering to the needs of both individual creators and businesses. The availability of a free plan, along with the Plus and Max plans, ensures that users can choose a plan that best suits their video creation requirements.

All in all, whether you’re a beginner or an established video creator, offers a range of plans to suit your needs. Its competitive pricing, coupled with a risk-free trial and money-back guarantee, make it a worthwhile investment for anyone looking to create high-quality videos.

Pro Tip: Annual billing offers significant discounts on all plans.

Give a try today and experience the difference it can make in your video creation process. Review: What I Loved About It

Over the years, InVideo io has proven to be a powerful video editing tool that simplifies the video creation process. However, like any other video editing platform out there, it has its pros and cons. Let’s now take a look at them.

1. Easy to use

InVideo IO offers drag-and-drop editing, an intuitive interface, and beginner-friendly tools that make video creation a breeze. The user interface is straightforward, and the workflow is easy to understand.

2. Multi-layered editing

InVideo IO allows you to stack multiple video clips and elements in a single scene, going beyond basic cuts. This feature is perfect for creating complex videos with multiple layers of content.

3. A large selection of templates

InVideo IO offers over 5,000 templates that cover various themes and styles, jumpstarting your creativity. These templates are customizable, allowing you to add your text, images, and videos.

4. Collaboration features

InVideo IO allows you to work on projects with colleagues in real time, making it perfect for remote teams. You can work on projects together, share feedback, and make changes in real-time. Review: What I Didn't Love About It

1. Free-tier limitations

InVideo IO’s free tier has limitations, including the inability to export videos. This can be a serious limitation for users who want to create videos without paying for a subscription.

2. Small lags when editing

InVideo IO can be slow when editing large videos or using complex features. This can be frustrating for users who want to create videos quickly.

3. Limited AI Video Generator functionality

InVideo IO’s AI Video Generator is limited in functionality, and it may not be suitable for all types of videos. Users who want to create more complex videos may need to use other video editing tools.

4. Uploading media takes a while

Uploading media to InVideo IO can take a while, especially if you have a slow internet connection. This can be frustrating for users who want to create videos quickly.

Who should use is a versatile video editing tool that caters to a wide range of users. Its user-friendly interface, powerful features, and competitive pricing make it an excellent choice for various individuals and businesses. Here’s who can benefit from using

  1. Content Creators: Whether you’re a blogger, YouTuber, or social media influencer, can help you create engaging video content for your audience. Its intuitive drag-and-drop interface and AI-powered features allow you to focus on your creative process, making video creation a breeze.
  2. Social Media Marketers: is perfect for creating eye-catching social media ads, explainer videos, and product demos. With its vast library of templates and stock footage, you can easily create videos that resonate with your target audience and drive engagement.
  3. Educators and Trainers: If you’re an educator or trainer, can help you develop video lessons, presentations, and explainer videos. Its text-to-speech feature can turn your scripts into voiceovers, making your content more accessible and engaging.
  4. Businesses: For businesses looking to boost their online presence, offers a cost-effective solution. You can create marketing videos, product demos, and social media content that reflect your brand’s identity and values.
  5. Agencies and freelancers: If you provide video editing services to clients, can streamline your workflow. Its collaboration feature allows teams to work together on projects, improving efficiency and productivity.

Overall, is a powerful tool that can benefit anyone looking to create high-quality videos. Its ease of use, robust features, and affordable pricing make it a worthwhile investment. So, whether you’re a beginner or an experienced video creator, give a try and experience the difference it can make in your video creation process.

Top Alternatives

In the last few years, a number of InVideo alternatives have flooded the market. Below are a few of these alternatives:

Ease of useEasyEasyEasyModerateEasyModerate
AI Video GeneratorNoneNoneNoneAdvancedBasicNone
Media LibraryStock footage, musicStock footage, musicStock footage, musicNoneStock footage, musicNone
Animations & EffectsGoodGoodGoodExtensiveGoodBasic
PricingFree plan, Paid plansFree plan, Paid plansFree plan, Paid plansPay-per-useFree plan, Paid plansFree
Customer supportChat, emailChat, emailChat, emailDocumentation, tutorialsChat, emailForum

From the table above, it is clear that offers a good number of features and capabilities, compared to its competitors. It provides an easy-to-use interface, AI video generator, text-to-speech, editing tools, media library, animations and effects, collaboration features, and a variety of pricing options.

Of course, WeVideo, Animoto, Wave. video, RunwayML, and other competitors also offer video editing tools, but each has its unique features and capabilities. WeVideo and Animoto are more affordable and suitable for beginners and professionals, while and RunwayML are designed for businesses and offer more advanced features. FlexClip, OpenShot, and Veed are freemium models with a range of features and capabilities. Review: Final Thoughts

After testing InVideo for a couple of months, and after carefully analyzing other users’ reviews, I'm of the opinion that is worth the hype. Its AI video generator, templates, media library, editing tools, and other user-friendly features make it the ideal choice for creating high-quality videos.

While it has some limitations, such as a 50-scene limit and export restrictions in the free tier, its pros generally outweigh its cons. Moreover, when compared to its competitors, InVideo's pricing plans are competitive, and its feature set is extensive, making it a compelling choice for content creators, digital marketers, and businesses looking to produce engaging video content.

Here’s a summary of my opinion of

  • Value for money: 4.5 stars – InVideo offers incredible value for its diverse features and ease of use compared to other video editing platforms. Even the free plan is surprisingly robust, and paid plans cater to various needs without breaking the bank.
  • Ease of use: 5 stars – Drag-and-drop functionality, intuitive interface, and AI-powered assistance make InVideo accessible to anyone, regardless of technical skills. No steep learning curve, just pure creative joy!
  • Features: 4.75 stars – The sheer breadth and quality of features are phenomenal. From customizable templates and stock footage to animation, text-to-speech, and social media integrations, InVideo has all the tools you need to create professional-looking videos.
  • Customer support: 4.5 stars – Helpful and responsive customer support team readily assists with any queries or technical issues. Live chat, email, and comprehensive tutorials ensure you're never lost on your video creation journey.
  • Likelihood to recommend: 5 stars – Without a doubt! InVideo has revolutionized my video creation process, making it fun, effective, and surprisingly affordable. I eagerly recommend it to anyone who wants to tell their story through captivating video content.

Overall Rating: 4.75 out of 5 stars!

IMPORTANT: These ratings are based on my personal experience and research. Depending on your specific needs and budget, your rating might differ slightly. However, I am confident that InVideo IO deserves a top spot in any video editing platform ranking, thanks to its exceptional value, user-friendliness, and powerful features.

So, if you’re looking for an affordable, user-friendly video editing tool that offers a wide range of features, give a try today. You won’t be disappointed!

Frequently Asked Questions about Invideo IO

  1. Can I use InVideo IO for free?

    Yes, InVideo IO offers a free plan with certain limitations, such as a 720p video resolution and a 50-scene limit. This plan is suitable for beginners or those looking to test the platform before committing to a paid plan.

  2. Which is better: Canva or InVideo?

    InVideo is better suited for video creation, while Canva focuses more on design and graphic creation. InVideo's AI video generator, templates, media library, and editing tools make it a powerful tool for creating videos, especially for YouTube, Instagram Reels, and Twitter videos. Canva, on the other hand, is more appropriate for creating visuals for social media, blogs, and presentations.

  3. Is InVideo better than Filmora?

    InVideo is a browser-based video editor designed to be user-friendly and easy to use. Filmora, while also user-friendly, offers a wider range of features and is more suitable for professionals and advanced users. It's difficult to definitively say which is better, as both have their strengths and cater to different user needs.

  4. Can I use InVideo for YouTube?

    Yes, you can use InVideo for YouTube, as well as other platforms like Instagram Reels, Twitter, and more. InVideo offers various video dimensions and aspect ratios, allowing you to create videos tailored for different platforms.

  5. How long does it take InVideo to make a video?

    The time it takes to make a video in InVideo depends on the complexity of the project and the user's familiarity with the platform. While InVideo's user-friendly interface and extensive features make it possible to create videos quickly and efficiently it’s worth noting however, that a 60-minute video with a frame rate of 30 frames per second can take around 4 hours to process fully.

  6. Can I use InVideo on my phone?

    InVideo is primarily a web-based platform, and there is no mention of a mobile app for smartphones. However, you can still access InVideo on your phone's web browser.

  7. Can you use InVideo for TikTok?

    Yes, you can use InVideo for TikTok, as it offers various video dimensions and aspect ratios, including the popular TikTok format.

  8. Can I download video from InVideo?

    Yes, you can download videos from InVideo. After creating and editing your video, you can download it in the desired format and resolution.

  9. How long can videos be in InVideo?

    InVideo allows you to create videos up to 15 minutes long. However, this limitation is realistic, as most videos for social media platforms are shorter in length.

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