5 Must Have Vlogging Equipment for Beginners

Are you thinking of starting a video blog or adding video content as part of your blogging mix? Then you’re right on time!

Video blogging, or vlogging as it is now popularly known, is one of the rising trends when it comes to marketing and making online. This rising trend is as a result of the increasing number of people who are turning to online videos either for entertainment or learning about their most desired topics.

For example, recent stats referenced in a post by insivia.com  shows that:

  • Social video generates 1200% more shares than text and images combined.
  • 64% of consumers purchase after watching branded social videos.
  • 92% of mobile video consumers share videos with others.
  • 1 minute of video is equal to 1.8 Million words to your audience.
  • According to Video Explainers, a business is 53x more likely to appear on the first page of Google results if it utilizes it on their webpage. The reason? The inclusion of video improves SEO, consequently boosting a business’ place in the rankings.
  • 100 million hours of video content are watched on Facebook daily.
  • A Facebook video receives, on average, 135% more organic reach than a Facebook photo.
  • 80% of Livestream’s survey respondents would rather watch live video from a brand than read a blog.
  • 70% of millennials are likely to watch a company video when shopping online.
  • Video marketers get 66% more qualified leads per year.
  • 57% of consumers say that videos gave them more confidence to purchase online.
  • Marketers who use video grow revenue 49% faster than non-video users.
  • Video on a landing page can increase conversions by 80% or more.
  • By 2020, 75% of all mobile traffic will be video.
    With such interesting stats it’s understandable why you might be interested in starting a video blog.

Stats like this is not something that a wise marketer would want to take for granted. So, if you’re thinking of jumping into the growing wave of vlogging you’re definitely on the right track.

What Equipment Do You Need For Vlogging?

One of the top-most question you need to answer if you’re thinking of starting a video blog is, what kind of equipment should you use?

It doesn’t matter whether you want to start your own vlog or you want to post your videos on your Youtube channel, you need the right equipment to get your vlogging adventure on the path to success.

In this post I want to share with you 5 essential bits of vlogging gear that will help you make your video blogging dream a reality.

Vlogger Starter Kits

Before discussing the different equipment below I want to say you can actually get a vlogging starter kit instead of buying each piece individually.

Why would you want to do that?

There are actually a number of advantages to getting a starter kit instead of buying individual equipment. Here’s just a couple of reasons:

  1. Getting a vlogging starter kit is cheaper
  2. With a starter kit you’ll save yourself the pain and time of researching the market trying to determine the appropriate equipment for your vlog. Vlogging starter kits bundle together the exact tools you need for a vlog and nothing more. This makes things simple and easy for you.

If the above are good enough reasons you may want to check out some of the top rated vlogging starter kits right away.


That being said, let’s get on with our must have vlogging equipment for beginners.

Equipment #1: Camera

A camera is definitely the first piece of equipment you’ll need as a vlogger. Of course, you can decide to use your inbuilt computer webcam or even your smartphone if you don’t want to buy some expensive camera.

However, if you want to produce higher-quality videos that will present you as the professional that you are then getting a camera like the Canon EOS 70D is a great idea.

The Canon 70D allows you to fix in an external mic and wide lenses, and is great for taking super sharp videos and pictures.

Canon EOS 70D Digital SLR Camera

When shopping for your vlogging camera you should take into consideration where you’ll be filming your videos. If you’ll be doing most of your filming on the go then you must consider the size of your camera (it should be something that can be carried about easily) and the battery capacity (since you may not always have access to a power outlet). It’s also important that you consider the size of the storage cards.


To check out more options of video blogging cameras for beginners click here.

Equipment #2: Microphone

As a vlogger your desire is to get more and more people on your video blog. However, if the sound quality of your videos is poor that will put off a lot of people. This is something you don’t want to happen, right? And, the best way to avoid this is to ensure that the audio quality of your video is high.

To ensure high quality audio it is advisable to use an external microphone instead of the built-in microphones on your camera, or computer (if you’re using a webcam). There are a good number of high quality microphones in the market that you can choose from. One good option is the camera-mounted Rode VideoMicPro Compact Directional On-Camera Microphone.

Rode VideoMicPro Compact Directional On-Camera MicrophoneAnother very good on-camera microphone is the Comica CVM-V30. At just $39.99 the CVM-V30 Lightweight microphone is definitely a steal considering the fact that it can be used on your cameras and smartphones. You simply need to switch the mode you want on and you are good to go!

Comica CVM-V30 LITE Video Microphone

You can also click here to search on Amazon.com for more high quality microphones for your camera.

Equipment #3: Video Support

As a vlogger you’re going to need a tripod to support your camera since you’d be setting up shots from different angles. The type of camera you’re using will determine the type of tripod you’d need.

For example, if you’re using a heavy camera, you could go for a tripod like the Magnus VT-4000 Professional High Performance Tripod System with fluid head.

For travel vloggers a Joby GorillaPod is definitely the best choice. The fluid movements of the GorillaPod video Pro gives it so much flexibility that you can easily wrap the flexible legs around handlebars or poles to fix your camera to areas that would normally be off limits. You can also stand it on a flat surface like a standard tripod to make smooth videos or grip it to use as a handheld rig.Joby JB01561-BWW Gorillapod 5K Video Pro

Equipment #4: Lighting

Another video blogging equipment that you’ll need as a vlogger is good lighting. Using good lighting equipment will not only make you look healthier in video but it will also give your videos a professional look.

Of course, you don’t have to be unnecessarily fanciful about this. In fact, if you have a good amount of windows in your room you could just make do with that. However, if your home doesn’t have good lighting sources then I’d recommend you pick up a MOUNTDOG Softbox Lighting Kit.

MOUNTDOG 1350W Photography Continuous Softbox Lighting Kit

There are a good number of other options in the market you can choose from for this kind of lighting. Here are the most popular choices that I recommend:

Equipment #4: Editing Software

Once you’ve filmed your video blog the next thing is getting the freshly recorded content edited. This step as it’s practically impossible to get a perfect video from the first take. So getting a video editing software is essential.

Again for this, there are different options available for you to choose from. In fact, there are a lot of free tools to choose from. However, if you want something more professional, then getting a paid editor is paramount. The two paid options that I recommend are Sony Vegas Pro and VideoPad Editor.

If you’re running a Windows computer you may want to look into the Sony Vegas Pro as this editor has all professional programs that give you all the tools you’ll need to edit your video. Please carefully read the recommended specs listed with the software to ensure your computer can handle it.

Sony Vegas Pro 12 Edit

If you’re a Mac person then the VideoPad Video Editor is your best choice:

VideoPad Video Editor - Create Professional Videos with Transitions and Effects

Conclusion

Alright, that’s it for the 5 essential equipment that you need as a vlogger. Whether you’re just getting started with your video blog or you are ready to take yours to the next level you will want to look into the different tools mentioned above. With the right equipment in place vlogging isn’t all that complicated. So, make your choice today and get it on with your video blogging adventure.

Internet Marketing Company Files $3.5M Defamation Lawsuit Against Rival

Internet Marketing Company Files $3.5M Defamation Lawsuit Against Rival

Read this post and let me know what you think of it, ok?

A Texas-based internet marketing company recently filed a federal lawsuit seeking $3.5 million from a Connecticut competitor that it claimed engaged in fraudulent advertising.

In its lawsuit filed Wednesday in U.S. District Court in Hartford, Adscend Media claims it has lost millions in ad revenue resulting from a targeted attack by Norwalk-based DoGood Media. Adscend claims the attacks left several of its websites blacklisted, a move that has significantly cut its revenue.

At the crux of the lawsuit is what Adscend called an inadvertent programming error made by an employee. As a result, people using mobile devices to view content on one of its three video platforms were shown advertisements multiple times instead of the licensed video that was supposed to follow.

Adscend discovered the error on LootUp.tv and immediately corrected it, according to the lawsuit.

Adscend operates in a marketing space where internet users watch licensed videos along with an advertisement, and earn a small reward for watching the content.

The lawsuit claims DoGood Media and Eric Farrell, its account manager, took advantage of the error by creating a video titled “A Look at Adscend Media’s Deceptive Ad Monetization System.” The lawsuit claims the video accused Adscend of hacking and cheating the system to “defraud advertisers.”

The video was sent to Adscend’s advertising partners earlier this month, according to the lawsuit. Soon afterward, advertising partner SpotX informed Adscend that all of its websites and applications were being blacklisted, cutting of a source of revenue.

Read the full story here.

Kickstarter Projects: The Secret Recipe to Making Your Campaigns a Success!

Do you have a project that you will want to raise some money for? Are you considering using Kickstarter to get the funds?

Now, if you have not heard of Kickstarter then here’s what Wikipedia have to say about this innovative crowdfunding platform:

“Kickstarter is a global crowdfunding platform based in the United States. The company’s stated mission is to help bring creative projects to life. Kickstarter has reportedly received more than $1.5 billion in pledges from 7.8 million backers to fund 200,000 creative projects, such as films, music, stage shows, comics, journalism, video games, technology and food-related projects.”

Simply put, Kickstarter helps you get the much needed funding for your project, whatever that project is!

It’s really quite simple. As a business owner, you create a product. Then, you ask your community to fund it by donating money towards its completion. You set a target, and the money is only taken from your donors if you hit the target. Every donor gets a reward based on how much they pledged. It’s up to you to come up with the unique rewards and compelling pitch!

Frankly, it’s a great new method to get your startup off the ground!

Over the last few years, there have been some fantastically successful Kickstarter campaigns. One of such is Oculus Rift, the company behind the most anticipated virtual reality headset of all time. After raising $2.5 million, the company was subsequently bought by Facebook for $2bn.

Another big success with Kickstarter is Scrubs actor, Zach Braff who famously funded his latest movie through Kickstarter.

If you’re considering using the platform to raise money, here’s how to get the best from your campaign.

Kickstarter Projects success tips

Long Planning Time

The key to a successful Kickstarter project is laying the groundwork. The campaign itself may only be a month long, but good campaigns have a year of work preceding. This will be spent honing your product and building an audience. You need a community that are eager to help you fund your campaign and a groundswell of buzz. A Kickstarter campaign consultant can help you establish this behind-the-scenes aspect of the launch.

Take it slow, this is the most important part of the campaign.

Explain the Budget in Detail

Once you’ve chosen your target number, create a detailed budget. Tell your donors how exactly you plan to spend their money. People like to know what they’re contributing to. They’ll also appreciate a small justification of the target amount. Showing a detailed breakdown of costs will encourage more donors and larger numbers.

Lots of Small Rewards

From my research, the average donation is $25. You’ll get one or two big donations, and you can tie fantastic rewards to those amounts. However, most of your pledge money will come from smaller donations. Ensure that you have created lots of exciting smaller rewards to keep those numbers coming in.

You’ll have to get creative here. Check out some of the most clever Kickstarter rewards for inspiration.

A Great Video

A great video is perhaps the most valuable asset in your campaign. Videos are the most digestible, and most shared form of content online. If you hope to ‘go viral’ or reach your target audience, you need a good video. It should show off your product at its best. It should intrigue the viewer and convince them to donate towards your cause. It’s often worth collaborating with a professional to get the best results here.

Conclusion

With the right planning and a brilliant product, you could be the next big Kickstarter success story. People love to gather around a cause and help support a great idea. If you’ve executed a successful Kickstarter campaign, I’ll be glad to hear your success story. Feel free to share your tips in the comment section below!

Top 5 Innovative Business Ideas to Grow Your Business NOW!

Small business marketing ideas to grow your business online

So, you have made it yet into another year in your online business, right? Great! You indeed must congratulate yourself for many have fallen by the way in the past year.

However, ever as much as you have accomplished this feat, there’s still much to be done. Whether you are a blogger doing all you can to to make money online or you’re a small business entrepreneur marketing your stuff online, one thing for sure is that you will love to see your business grow beyond what it is right now, by the end of this year.

So, how do you do this? Don’t you think there’s still some room for doing more? How about some new business ideas?

There are hundreds of good business ideas that you can apply as a blogger or web entrepreneur to enhance your online business. No matter the successes you’ve achieved so far, now is the time to start making plans for the higher level.

In this article I want to give 10 innovative small business ideas that you can implement right now to grow your business profits starting now. Of course, they not rocket science. They are simple strategies anyone can implement.

So if you’re ready, let’s begin:

1: Re-Brand Your Business

Rebranding and product re-launch is a powerful marketing strategy businesses employ to increase their market share off-line. It could take different forms like changing the business logo, redesigning the product packaging, introducing new components in the product content etc.

Rebranding has a lot of benefits including, but not limited to, creating a fresh impression of the product/business in the minds of customers and prospects. A successful product re-launch can really bring great benefits to the business.

As a business blogger you can creatively use this strategy to give your blog and online business a fresh lease of life. I recently employed this strategy on this blog. I gave the WebIncomeJournal.com a facelift that touched every area of the blog – the blog design, logo, and content package were given a new life.

To implement this strategy in your online business, simply take a deeper look at your business and come up with areas you will need to work on. Think of how you can package this into something that will interest your customers and then design it to be a product re-launch!

To make sure that this work out great you can involve different promotional tools to give the re-launch some buzz. You could employ PR services, social media announcements, article marketing, guest blogging etc to create the necessary buzz. This will not give you some new incentive to do more in the business but will also give you the opportunity of getting new customers.

2: Prioritize Your Time & Operations

This is another great tip that will greatly enhance your online business and increase your profits. By now you definitely know that there are lots of things that jostle for your attention everyday on the net. There are of course dozens of ways you might be employing right now to market your blog/business.

But, how about if you’ll prioritize your operations and choose to focus more on some operations?

For example, instead of spending hours hopping from one blog to the other posting comments or spending hours in a forum reading and replying to discussions, you could decide on writing articles for submission to the article directories or better still write guest posts for blogs that accept guest blogging. This will not only increase traffic to your blog but also your profits.

3: Add a New Marketing Technique to Your Schedule

This is indeed another powerful way of enhancing your online business success. Chances are you’ve been using some specific marketing methods over the past months or even years. How about adding something new?

Ever tried to promote your blog or business online through free classified ads?

How about video marketing?

Have you considered podcasting?

Indeed, these are some of the internet business marketing ideas and techniques for marketing your business online. Analyze your present marketing strategies and then consider the ones from this list that you can add to them.

By simply adding another marketing method to your usual strategies you can actually increase your profits greatly.

4: Leverage the Efforts of Others

There is no doubt that you have a limit to what you can achieve in a day – except you’re some super human! However, you could increase your productivity greatly if you’ll use the power of leverage. For example, outsourcing.

Outsourcing is something every successful person and/or corporation is involved in. The internet has made it a lot easier for you to outsource your work to competent people – sometimes at ridiculously very low cost!

The good news however is that doing this can really be of great benefit to you as you’ll produce more results. So if you’re thinking of some innovative ideas to maximize your success then you need to outsource your operations.

To achieve this you need a well laid out system for your business. Ensure therefore that you’re building a system for your business so that you can leverage the efforts of others without any fear of messing things up.

 5: Get Involved With Video Marketing!

As I’ve mentioned in #3 above, video marketing is something you should really consider adding to your online marketing arsenal! This is SERIOUS enough that I want to put it on a separate list

One reason you should consider video marketing is the fact that video gets indexed very fast by Google and this could be a great plus for your blog or website SEO. Besides, the traffic a single video can generate could sometimes be outstanding.

If you’re worried about video marketing because you lack the skills to get involved, you could easily outsource it. The good news is that there are various online video services that will easily convert your blog articles to video with little or no effort on your part. Here’s one online program that will turn your articles to highly valuable videos without much effort from you.

If you however, want something more professional then basically you need a simple digital camera that has video capabilities. You can get any of these from Amazon at a good price.

In creating your videos all you have to do is talk for a few minutes about whatever niche market you are in. You can give away tips, advice, or give a product review for a product that you are promoting. It can be either a product or service that you created, or one that you are promoting as an affiliate.

Here’s an example of a video I created sometime ago:

I have also created a Youtube channel for the WebIncomeJournal. Feel free to subscribe today!

Ok, that’s all we can take for now because of space. We definitely will continue with this in our subsequent posts. What you should know however is taking a proactive step in building your business demands you being innovative and forward thinking. I do hope that these business ideas and the ones we will discuss later will indeed help you boost your business income in the months to come.

Let’s make it a date!

Your comments are always welcomed. Feel free also to share your views on the video.

Mobile App Business: Here’s How to Grab A Piece of the Cake Even If You Lack Programming Skills!

If there’s anything that is HOT right now, it is mobile phone apps. A recent research published by Gartner estimates that 103bn mobile apps will be downloaded in 2013 – representing a 59.4% rise on last year’s total!

The report also predicts that global mobile apps revenue will reach $26bn this year – a 44.4% rise against 2012 figures!

These are indeed interesting figures.

But the question is, are you positioning yourself to get a piece of that cake?

Would you be interested in starting a mobile app business that will help you join the league of “creative entrepreneurs” who are making it big with this lucrative venture?

Oh, did I hear you say you lack programming skills and therefore you’re “technically” knocked out of this market?

But what if I tell you that you can start your own mobile app business without any programming skills? Yes, you can actually build a mobile app in just about 12 minutes starting with zero knowledge!

It sounds incredible, right?

Then carefully read every word on this post to discover how you can start your own lucrative mobile app business with this revolutionary app machine (click link to see a video proof – opens in a new page!).

Build a mobile app business with no programming skills

The Essentials for Building a Profitable Mobile App Business

Now, let’s talk about the essentials for building a successful mobile app business.

1. A Creative Sensibility of Public Taste

This is the ability to create mobile apps that have a broad customer appeal. An app may be incredibly appealing from an intellectual perspective but if it has no appeal to the general public it cannot be profitable venture. What you need is the ability to sense what the public wants and creatively put it in their hands and you can do this if you have the right tools to research the market!

2. Excellent Computer Programming Skills

As you do know apps are software designed for mobile devices. To create mobile apps therefore you need the right programming skills. Once you have the idea of what the public wants you will need to write the program that will achieve that purpose. If you lack the right programming language you will either look for someone else to help you create the app of get a tool like the  Innovative App Machine to help you create your mobile apps.

3. Strong Entrepreneurial Skills

If you desire a profitable mobile app business, you must have the basic entrepreneurial skills of marketing and sales. Being creative is not enough. Unfortunately, many who are challenged in this area resort to specializing in developing the apps rather than marketing them. But, there is a drawback to this as these ones are forced to forfeit a huge chunk of the profits. And so, you will need a system that can help you create your own mobile apps and also help you with the marketing aspect of your business if you truly want to maximize your mobile app business potentials.

Making Money With A Mobile Apps

You definitely don’t want to start a business without knowing how you can monetize that business, right? Ok, here are some of the ways mobile apps can be easily monetized:

1. Paid Downloads – Here you place a fixed price on the mobile app and customers buy the app in a simple transaction. Right now, this is the most popular and simplest way of making money through mobile apps.

2. App Sponsorship – Here you simply look for a sponsor who pays for a percentage of the profits for the app. If you are just starting out you may want to consider this option. However, there are some drawbacks to this method for example, the inventor of the app does not receive all of the profits from the app and so if it becomes popular, they will need to forfeit a large amount of the profits.

3. Paid Option – As a mobile app creator you may decide to give out your apps free of charge but also give the customer an option to pay for services within the app. For example, if you build a mobile app that provides weather forecasts, you may decide to provide basic forecasts for free but put a price on more detailed and extensive reports.

This approach is more lucrative for apps that provide a number of different services.

4. Sell Advertisement Spaces – Though this is less popular than other methods yet it can prove profitable if your mobile phone app become very popular. The drawback is that it requires an external company that is willing to advertise on the app. Besides, it means having a large enough space to accommodate the advertisement.

Mobile App Business Takeaway

There’s one secret to building a profitable mobile app business and that is:

“Create mobile apps that are simple to use and that fill a logical void!

Mobile phone apps should provide maximum value for little effort. This is because apps are typically consumed during a very limited amount of leisure time. They are usually a method for passing time rather than the object of actual engagement.”

If you want to create a mobile app business that is outstanding therefore, you need to take this into consideration. Besides, you must ensure that your app is not overly similar to a preexisting app but original to generate that public interest that will make it successful.

For Action Takers:

Starting a profitable mobile app business even when you have no programming skills is possible with the Green App Machine With the Green App Machine you have:

1. A software that automates the building of mobile apps.

2. A Software with an inbuilt keyword research tool to help you build a mobile phone app with the potential of tens of thousands of downloads!

3. A training module with hours of detailed instructional videos and hundreds of pages of comprehensive PDFs that will guide you  on how to actually structure your mobile apps into a profitable business.

4.  A complete business toolkit that gives you access into the Tapgage marketplace where you can actually get paid on a CPM basis for allowing others to serve their own push notifications to all of the people that have installed you app.

5. Etc.

Click here for details and a video proof of how Green App Machine works.

Over to You: What top challenges do you think a mobile app business will face in the market right now? Share your thoughts with us in your comments below.

Internet Marketing Videos: 8 Killer Tips for Making Your Marketing Videos Compelling Enough!

Internet marketing videos are becoming more popular every day. With more and more people having access to high speed internet, putting your marketing message across using videos has become a powerful and cost-effective way of reaching your target audience.

But as it is rightly said, not every marketing video is created the same. For your videos to achieve your purpose, the video must be compelling enough to make the viewers do what you want.

The question then is, how do you make your marketing videos that compelling? What should you include in your internet marketing video for it to literally take the viewer by the hand and lead him to do what you want?

internet marketing video image

You Don’t Have To Break The Bank To Create Compelling Online Marketing Videos!

It will interest you to know that creating internet marketing videos for online distribution does not have to be extremely time consuming or cost intensive. Indeed, for a lot of companies, creating marketing videos seems like too much work. But that is really unfortunate. With the plethora of video creation tools and technology available today, it can really be fun and very cost-effective!

The truth is, as a company with a web presence, properly utilizing online marketing videos can have a huge impact on your business’ image and traffic. What more? You don’t even need the skills of a Hollywood cinematographer to create your online marketing videos!

Below are the video marketing tips to creating good business videos from start to finish.

1. Have a Solid Concept

What is difficult about starting a video is that people try to start with the wanting to create a video, and then they try to produce it. Instead, you should have a list of messages you want to get across, and find which ones will do best in video form. For instance, if you need to do a product tutorial, videos are great to get this message across. So instead of having a contrived video message, you work your way to finding that video is your best option. Once you have this all settled, make sure you create a solid script or talking points, ensuring that you have the most important points covered. Also, try to make sure your video is long enough to be informative, but not so long that they lose your viewers. Often 2:30 to 4 minute films are good lengths to aim for.

2. Get The Right Gear

Here is where there is a lot of debunking needed. Most small businesses think that getting great equipment will break the bank. Fortunately with the new lines of DSLR cameras that have video functions, like the Canon T2i, you can get a camera for well under $1000, and you can get great quality for your videos. These cameras are very user friendly and easy to get a grasp on, and even have advanced functions for those that have a little more experience in video producing. While these cameras still aren’t top of the line, it makes it so you no longer have to invest thousands to make a corporate video. After that, you’ll need to find a decent external mic, because great audio is key to these types of videos, soon to be discussed further. Finally, you need something to put it all together, and there are plenty of decent editing softwares that can help you create a final product, and even top of the line products are becoming more affordable, and give you the chance to have a great polish to your video.

3. Get the Basics Down

Again, not everyone needs to be a prolific filmmaker to make good marketing videos, but you should learn about the basics. The biggest thing you should look into is learning the basics of composition so you can at least have a decent look to your videos. This is called the “rule of thirds.” What this means is that you segment the screen into thirds, horizontally and vertically, and then place your subject, whether it is a product, speaker, etc. in one of the segments (see images). This allows for your image to be balanced as well as having a pleasant, viewable image. When you don’t get this right, it not only gives it an amateurish look, but it is also an “uncomfortable” image to look at. It is important to nail down some core skills to filmmaking, and there are a ton of online resources that can help you learn the basics in a quick time span. Having these few things nailed down will ensure that you will at least have a solid production effort.

One last basic that you will want to have down deals with your subject if they are a person. A lot of viral videos are products demonstrations, but sometimes they are also essentially short form documentaries about your company. They might have testimonials, interviews, or a number of other “performances.” In all cases, you want to make sure you have a good eye line for your speaker. If they are doing a product demo, then chances are that they will be addressing the camera, and that is fine. On the other hand, with an interview or testimonial, you want the subject’s eyes just off camera, looking across the frame. This is a more professional interview aesthetic, and if you can do this correctly, it will make you video look great. The best way to pull this off is to have your interviewer sit right next to the camera, and have the subject speak to them.

4. Have Good Audio

This is far more important than people think. When most think about making a video, they want to have absolutely beautiful images, and think that is what makes a successful video. In fact, what is most important is to have good audio. It has been shown that when it comes to viral videos, marketing or otherwise, audiences are far more forgiving of bad imagery than they are of bad audio. Poor audio will turn viewers of because a.) it is more annoying than bad imagery and/or b.) people don’t like watching video when they can’t understand what is being said. If the audience can’t understand your words or message, your video is pointless. It defeats the purpose of putting out an informative piece because no one can understand the point of the video. This is why investing in an external mic, even cheap ones, can do wonders for your productions.

5. Lighting

You can record your own marketing videosThis is another aspect that will touched on quickly. Investing in lighting is not necessary, but make sure that you do have an area that is evenly lit, and has enough light to get a good picture. Rooms with a lot of natural light are ideal because natural light looks better than office fluorescents, but as long as you have plenty of light, you should be okay. Like bad audio, poorly lit, indistinguishable images are often deemed unacceptable by audiences. This doesn’t require a big investment, but it does require an eye for detail and effort.

So these are the basics to getting a good video made, but you’re not done here. After you’ve created the video, it is now time to utilize the video well. While creating a good video is step number one because people need something to watch, the SEO and traffic benefits that you can harness are amazing for your business. Google already ranks the use of video on pages very highly, and self-hosted and created videos can do even more. For instance, a satellite channel provider might share video clips of programs they support, but if they can share unique material they produced, they can have even more success. So now that you have your unique video created, it’s time to utilize it.

6. Properly Tagging Your Videos

With the ability to add video descriptions and a file name, you can add search terms to your video to help it get found in searches like on Youtube and Google. The reason you do this instead of making your own search terms is because you want to find out what people are searching for. You can have the most relevant search term in the world, but if it is not something people are looking for, then you’ve missed. So start to search for a video like the one you’re creating, and as Google or Youtube autofills showing the most relevant searches, you this as your guide. Once you have that keyword, use it in your video file name like anchor text, and use the description to augment your efforts. Also, just like anchor text and keyword targeting in written content, try not to overly optimize your videos terms. The more you keyword stuff, the bigger of a red flag will be raised by searches.

7. Self Hosted Video

Self hosted videos are optimal to get the SEO benefits back to your site. When someone decides to share your video, they have to embed it from your site. When they embed it from your site, your link becomes a part of the HTML of the site on which it’s shared. This link is much like a typical backlink to your site, except that as earlier mentioned, videos are more highly regarded. After the video is initially shared, if it keeps getting shared, the more links you are passing around. This can lead to an amazing link building campaign if your video has that viral ability.

One reason that self hosted videos are great if you have the ability is that people go to your site to find it. The video is therefore more branded because it is surrounded by your own website material, and is not playing on a branded media site like Youtube or Vimeo. This makes people feel like they are looking at a more professional production because it is on your sight. This has a lot to do with the mindset people have when they think about Youtube, and other videos that may pop up on there. Those other outlets aren’t bad options, but this option is ideal.

8. Non-Self Hosted Sites

Just because your site doesn’t have the ability to host video doesn’t mean that you can’t link build. If you upload to Vimeo or Youtube to put on your site, try to create a custom embed in which you can put your link in. So even though the host will also get credit for your video, your link is still present as it gets shared. This can be a good option because you won’t have to worry about getting a site with video hosting ability. Youtube and Vimeo also have good media players and design, not to mention people are already familiar with these players. So with this option, all you have to focus on is creating great videos, upload them to a video hosting site, and then wait for it to get passed around.

Internet Marketing Videos Take Away

So these are the best ways for you to utilize video content for your marketing efforts. All of the content creation tips are universal for online and offline videos, but it is important to also know how to properly use it for online distribution. While great videos are important to get your company’s message across, it is also important to make sure you get the traffic back to your site. Videos are important assets in online and digital marketing, and while it doesn’t take a film genius to be successful, it does take some hard work and focus on the message you want to get across to your audience.

Over to You:

Are you marketing with videos? Is there any other online video marketing tips not mentioned in this article you would like to share with us? Feel free to do so in your comments below.

Image credit: Freedigitalphotos.net

How to Use Vlogging to Boost Your Business Blogging Success!

If you’re a business entrepreneur promoting your business online through blog marketing, incorporating video blogging into your business blog is something you mustn’t overlook.

Today there are a plethora of video hosting websites such as YouTube, viddler etc. that you cannot afford to be left out of this powerful online marketing tool. The increase of these video hosting sites, most of which are free, has made the popularity of hosting videos on the internet to go right through the roof in recent years and this has also made video blogging to be a wise choice.

It’s a common knowledge these days more and more people online now prefer the idea of watching a short marketing video instead of reading a long salescopy or even a great deal of text when visiting websites and business blogs. For this reason it is good business sense, as an entrepreneur running a business blog or a blogger trying to make money blogging, to consider adding a free video blog to your online marketing kitty. This is because with video blogging (also known as vlogging or vblogging) you’ll be able to share more information with your visitors and connect with them much easily.

Video Blogging: Powerful Tactic That Will Boost Your Business Blogging!

A Few Advantages of Video Blogging

To show you why you should consider video blogging today, let me give you some of its advantages in marketing your business online as opposed to using only text.

1. Convey More Information In Less Time

With video blogging you’ll be able to convey a great deal more information much more quickly as well as in a manner that is much more entertaining than simply reading text on a page. And this is to your advantage as research confirm that people are able to absorb and retain more information when there are both visual and audio components. And so with video blogs you’ll be able to both engage, entertain and inform your readers with ease. And when you do this very well you’re headed for success!

2. Gain The Attention of More of Your Readers

It’s a confirmed fact that most people on the internet skim rather than read through entire blog posts. (Possibly, you are doing this right now despite the fact that this post is fairly short!) Because people skim when they read content online a good number of your blog readers  end up missing some of the most important points that you are trying to sell in your blog posts. Now, if you decide to offer your visitors a short video of 2 to 3 minutes and you highlight only the most important information, instead of a 500+ word blog post, you might just discover that you have significantly and more effectively influenced your visitor to take the right action.

3. Connect More Intimately With Your Blog Readers

Another powerful advantage of Video blogging is the ability to provide feelings, emotion and a visual aspect that simple words are incapable of. For example, it is commonly said that a picture is worth a thousand words. Indeed, that goes to show how much worth a video blog can be. You know people love entertainment, and video blogging can provide them with this level of entertainment. You can give them both entertainment and information at the same time, ensuring that they soak up the information you are trying to offer them.

Conclusion

If you are looking for a new way to share information on your blog while bringing more people to your blog in the process, then video blogging is an option that is well worth your consideration. Getting started in video blogging is easy and does not take a lot of skill or equipment (you can download this free guide to help you). Indeed, video blogging is a skill that will have a very large impact on your blogging ability. You can mix up your blog with video blogging, text blogging and image blogging in order to keep the attention of readers from all over the world.

Steve Jobs: My Tribute to A Visionary, Creative Genius and Life-Changing Entrepreneur!

Indeed, it’s no longer news that Steve Jobs, Apple’s iconic co-founder and former CEO, left us for the great beyond a couple of days (5th October) ago! Like every man or woman who has touched the human race with good, the news of his death has gone round the world in a matter of minutes after it became public.

Announcing this sad news, Apple’s official website puts it this way:

“Apple has lost a visionary and creative genius, and the world has lost an amazing human being. Those of us who have been fortunate enough to know and work with Steve have lost a dear friend and an inspiring mentor. Steve leaves behind a company that only he could have built, and his spirit will forever be the foundation of Apple.”

When I first heard the news I thought of doing a post to give my condolences but then when I discovered that many other bloggers were already out there writing one thing or the other about the passing on of this great man who has impacted our generation positively, I had to rethink the line my tribute. And so in this post I don’t just want to say what a great man Steve Jobs had been but, to give you an angle of this man’s life that can really inspire you to be better in your entrepreneurial pursuits. This is in line with the purpose of this blog which is to inspire and empower you with the right information.

Jobs’ Early Life: You Can Re-Write Your History!

From what I’ve read about Steve Jobs’ early life, I can confidently say no matter what your past has been you can re-write your history and make an indelible impact on the world.

Born on February 24, 1955, Jobs co-founded Apple in 1976 alongside Steve Wozniak and Ronald Wayne, who is not as popular as the other two. The company, founded to sell the Apple I personal computer, was later to expand its reach into software and eventually mobile technology of which the iPhone and iPad are the most revolutionary.  (Ironically, Steve Jobs passed on just a day after Apple announced their newest addition to the apple family, the iPhone 5, the highly anticipated “Let’s Talk iPhone”)

In the 2011 release of the world’s richest individuals by Forbes, Jobs is estimated to be a net worth of $8.3 billion, placing him as the 110th richest person in the world. Note however that if Jobs hadn’t sold his shares when he left Apple in 1985 (he later returned in 1996), he would be the world’s fifth richest individual!

But the journey has not always been a smooth one. Jobs early life is one that would have pushed many into the wrong type of life.  Shortly after his birth Jobs was adopted by a California couple named Clara and Paul Jobs and never knew his biological parents until later in life.

Jobs never graduated from college as he had to drop out of Reed College where he enrolled in 1972 due to the financial burden the private school’s steep tuition placed on his parents. In his own words to the students of Stanford University in 2005 (please watch the video below), his appearance at that ceremony was his closest he has ever been to a college graduation!

On his time at Reed College, Jobs said:

“It wasn’t all romantic. I didn’t have a dorm room, so I slept on the floor in friends’ rooms, I returned coke bottles for the 5 cent deposits to buy food with, and I would walk the seven miles across town every Sunday night to get one good meal a week at the Hare Krishna temple.”

But from that background Jobs rose to become an icon in our world! Indeed, you can re-write your history.

Steve Jobs: An Inspirational and Innovative Entrepreneur

Indeed, we are all here with own purpose and agenda. But if, by the time you leave this world, your footprint on the sand of time cannot stand the test of time, your purpose and agenda would have amounted to nothing. And we can say with all certainty that Steve Jobs did not just came, saw and conquer but that he has left an indelible print on the sand of time. As an innovator, a leader and an entrepreneur, Jobs knew very well what he wanted.

The following are some of his quotes which I believe will better help you understand what type of entrepreneur he was. I do hope these quotes will inspire you.

“People think focus means saying yes to the thing you’ve got to focus on. But that’s not what it means at all. It means saying no to the hundred other good ideas that there are. You have to pick carefully.”

“Here’s to the crazy ones, the misfits, the rebels, the troublemakers, the round pegs in the square holes… the ones who see things differently — they’re not fond of rules… You can quote them, disagree with them, glorify or vilify them, but the only thing you can’t do is ignore them because they change things… they push the human race forward, and while some may see them as the crazy ones, we see genius, because the ones who are crazy enough to think that they can change the world, are the ones who do.”

“The only way to do great work is to love what you do. If you haven’t found it yet, keep looking. Don’t settle. As with all matters of the heart, you’ll know when you find it.”

Oh what words of wisdom from the lips of a great man!

But if you think Steve Jobs has left us a legacy only in the world of technology and computers you’re definitely wrong.  What is it that you’re pursuing as an online entrepreneur? Oh, no doubt about it, you want the fame and the money. But if that is just what you are after, hear what Jobs has to say about making money.

“I was worth about over a million dollars when I was 23 and over 10 million dollars when I was 24 and over a hundred million dollars when I was 25, and it wasn’t that important because I never did it for the money.”

“Being the richest man in the cemetery doesn’t matter to me… Going to bed at night saying we’ve done something wonderful… that’s what matters to me.”

“Quality is more important than quantity. One home run is much better than two doubles.”

“There’s nothing that makes my day more than getting an email from some random person in the universe who just bought an iPad over in the U.K. and tells me the story about how it’s the coolest product they’ve ever brought home in their lives. That’s what keeps me going. It’s what kept me five years ago; it’s what kept me going 10 years ago when the doors were almost closed. And it’s what will keep me going five years from now whatever happens. (Jobs said this in 2010 and it did keep him going until he left the stage two days ago!)”

Steve Jobs on Turning Misfortunes into Opportunities

On October 5th the day Jobs bowed out of the stage of life, I did a post on how, as internet entrepreneurs, we can turn the woes of the economic crunch into an opportunity of making money online. The truth is, what most times may seem to be bad happenings are indeed nature’s way of guiding us into new opportunities. Steve Jobs understood this very well. Hear him:

“I didn’t see it then, but it turned out that getting fired from Apple was the best thing that could have ever happened to me. The heaviness of being successful was replaced by the lightness of being a beginner again, less sure about everything. It freed me to enter one of the most creative periods of my life.”

Could that be speaking to you? What are you going through right now in the midst of the suffering economy? Is your internet marketing business facing some unpleasant experiences? Maybe life is only saying you need to begin again in some areas. Instead of crowding your mind with the heaviness of the problems, free up your mind, you may just enter the most creative periods of your life!

And finally, the world may be mourning this genius but,

Steve Jobs Has A Profound Understanding Of What Death Is:

“Death is the destination we all share; no one has ever escaped it. And that is as it should be because death is very likely the single best invention of life.”

What, single best invention of life? Indeed, Jobs was an inventor both in life and in death!

As we say adieu to a great man who left the world better than what he met it, I do hope this tribute to Steve Jobs will inspire you to be the very best in your field. As a blogger and entrepreneur, be determined to add value to the blogosphere. Impact the live of those who come in contact with you, enliven with your content, inspire no matter what you do and, because “death is very likely the single best invention of life,” others will one day celebrate you when you leave the stage!

In closing, let me end this tribute with Jobs’ own words in his famous 2005 commencement speech to the students of Stanford University. Watch the video below for the whole gist and get more inspiration from this innovative inventor and inspiring entrepreneur of our time.

“Your time is limited, so don’t waste it living someone else’s life. Don’t be trapped by dogma — which is living with the results of other people’s thinking. Don’t let the noise of others’ opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.”

Here’s the full speech:

[youtube http://www.youtube.com/watch?v=UF8uR6Z6KLc?rel=0]

 

Over to you: Share with your thoughts about this great man of our time. Post your comments below with special reference to what areas Steve Jobs has impacted your life. And I’ll appreciate it if you’ll promote this article by sharing it with your friends.