Top 5 Blogging Mistakes that’s Frustrating Your Efforts (and How to Fix Them)

Top 5 Blogging Mistakes that’s Frustrating Your Efforts (and How to Fix Them)

When I started this blog back in 2009 the subject of making money blogging was just at its infancy. A lot of people back then were jumping in and starting their own blogs.

Many of these bloggers became overnight gurus dishing out how to make money blogging tips. Every where you turn there was a blog on how to make money blogging. A lot of times the same tips were just being tweaked and re-posted on different blogs.

On the surface it does appear that most of these bloggers were really making a ton of money from their efforts. However, over the years I have observed a lot of these “guru bloggers” drop by the wayside!

I can attest to this fact because every time I do a general review of this blog I’ve always seen a huge number of broken links. Most of these broken links are mostly from blogs that I have linked to over the years.

But why would someone who have always shown that they are making money from their blogs and have taken it upon themselves to teach others how to make money blogging suddenly abandon their blog?

The answer to that question is not far fetched. The truth is most of those guru bloggers were only putting up a front. While they may appear to be successful on the surface the truth is most of them were making next to nothing from their blogs.

For example, while a recent report indicated that about 67.5% of bloggers blog to make money online only about 5% of bloggers are actually making a full income from their blogs!

This is why a lot of bloggers after struggling for years trying to scrap a living from their blog end up throwing in the trowel. Of course, it’s  frustrating to put in so much and yet get nothing out.

In this post I want to share with you the top five mistakes that I have found, over these years, to be main reason why many bloggers fail. Matter of fact is, if you’re presently struggling with your blog, one of these mistakes might just be the culprit!

Recommended: The Beginners Complete Guide to Making Money Blogging

Why Seemly Hard -Working Bloggers Fail!

Mistake #1: Blogging without a Definite Purpose

How make money blogging

Do you have a purpose for your blog?

What is your motivation for starting the blog?

Do you have a story to tell?

It’s unfortunate that many of the blogs out there are nothing but “just another blog!” From design to content; and tactics, there’s really nothing that separates them from other blogs.

In fact, many of these blogs were started because the blogger was impressed by the results being posted by other probloggers out there.

The truth is, if you want to make money with your blog it is important that you have a definite purpose for the blog. You must be able to answer the question, WHY this blog? Not taking care of this before you start will put a whole lot of boulders on your way. 

So, if you are in this boat right now it’s important that you take some time off and settle this issue. Ask yourself questions like: 

  • Why am I really blogging?
  • I’m I here just to share my thoughts and opinions or to make a living?
  • If I’m here to make money how do I do that?
  • Should I be promoting affiliate products or selling my own product/service?
  • And what do I need to do to accomplish this?

Doing this right now will help you get a clearer picture and the focus of your blog.

Mistake #2: Blogging without a Plan

Not having a blogging plan

It’s unfortunate that many bloggers do not have a plan and worst still they never care to have one.

As the common saying goes, when you fail to plan you’re planning to fail. Unfortunately, not many bloggers who want to make money blogging really care to take this to heart.

I encourage you to read this post on how to set SMART goals for your blog.

Once you have decided on the purpose of your blog, designing a plan on how to achieve that purpose will greatly help on your journey. A blogging plan should answer the question of how you expect to make money with your blog and what you must do to achieve that goal.

Your plan for making money from your blog will determine the type of content you showcase on your blog. It’s definite that a blog that is designed to sell advertising space would be different content-wise from the one that is focused on selling your consulting practice!

Mistake #3: Not Building a List

This is really a big one.

Despite hearing it over and over again that the money is in the lists, many bloggers have not seen the need to start an email list. They are content with just writing content, interacting with other bloggers in the comment section of their blogs and connecting on social media sites.

As much as these things are good, you must know that an email list is your greatest asset when it comes to marketing online. Let no one deceive you with talk about email being a dead online marketing tactic. Indeed, many internet marketers may have put a bad name on this because of their spammy email promotions but don’t let that put you off.

Offering email subscription on your blog is the easiest way of turning your blog into a money making machine. Remember, not everyone who visits your blog will return except you have a system to bring them back. Capturing their contact info and adding them to your email contact list is the best way to do that.

You may have an RSS feed subscription on your blog but that has many limitations which an email list will help you overcome.

Here are some industry recognized autoresponder services that will help you build a list:

  1. GetResponse.com – Widely used by internet marketers
  2. MailerLite.com – High-quality service for an incredibly low price. You can use the system for FREE if you only have 1,000 subscribers or less. (Highly Recommended)
  3. RapidMailer.com – Your best choice if you want to run your own autoresponder. It’s a one-time payment.

Mistake #4: Choosing the Wrong Market

Choosing a blogging niche

I did a post some time ago on spooky business start up tips where I clearly stated that if you start a business just based on what you love without carefully checking for profitability, you’re bound to struggle.

This is more so when blogging to make money!

Of course, it is important that you choose your blog topic based on what you know and you’re interested in as this will help you greatly in writing content and showing your expertise. However, except your desire is to share your thoughts with your family and friends, it is important that you research the profitability of your target niche before you jump in.

That being said, it will be an uphill task if you choose a blogging niche simply because of the money. Focusing only on the money will ultimately lead to frustration.

So, what to do?

Choose your blog niche based on market profitability and your passion.

The good news is, if you know little to nothing about a niche you can spend a few weeks to research the topic online. Doing this will set you on the path of becoming an expert in that field in no distant time.

There are thousands of online tools available that you can use. If you’re already blogging and you discover you are having problems with this, take some time off, do the necessary research and then reposition your blog.

Mistake #5: Not Driving the Right Traffic

I must say that this is one problem that many bloggers are having without really knowing it. Over these years I’ve come across very wonderful and passionate bloggers. From all indications they appear to be doing great with their blogs. Superb blog posts, impressive blog comment sections, social buttons displaying the envious number of shares, etc.

But, when you ask how much they are making from their blogs the responses are a nothing to write about!

Many of these bloggers cover up with things like: blogging is not about making money but connecting with like minds! But I don’t really think these bloggers love working their butts off just because they want to be known as a blogger. Or, do you?

But, what is really the problem here?

It is this: these bloggers are simply driving the wrong type of traffic to their blogs!

Like we have seen above your blog exist for a specific purpose. In the same way, your blog should be targeted at a specific group. If you have clearly defined the purpose of your blog from the beginning knowing your blogs target audience will not be a problem.  And this will determine your promotional tactics.

When you have these sorted out you wouldn’t waste your time running round other blogs, commenting and interacting with other bloggers, except they are your targeted audience.

To drive the right type of traffic to your blog, go where your target audience is and then entice them to your blog. This way monetizing your blog traffic will become easy.

Conclusion

I don’t know which of these blogging mistakes is holding your back from making money with your blog. But the truth is if you will take the time and work on these ones you will soon begin to see a change in your blogging success.

Feel free to share your thoughts on these blogging mistakes in the comments below. Is there any of these mistakes that you are presently making with your blog? Is there any one you will want to add?

Let’s connect in the comments section.

How to Use Social Media & Email Marketing For More Value Online

Given an option between and email , which would you choose as a small ?

Now, for many small owners this is really a hard decision to make. Of course, with the buzz about social media, especially Facebook and its huge user base, many will readily go for social media.

But, what if I tell you that scientifically proven stats states otherwise? What if researches over the years have proven over and over again that email marketing trumps social media marketing when it comes to marketing your business!

Surprised?

You should be because that’s not what the social media marketing experts want you to believe. But frankly, many of these are only concerned with selling you that super duper program that will help you create the much desired success on social media.

But no matter what any person says, as a small business when it comes to marketing your business online you definitely want to focus on those activities that produce the desired results and not just the noise.

This is not only wise when it comes to investing your money but for the fact that you have limited time to run and grow your business.

Now, comparing social media and email marketing is really like comparing apples and oranges. There may really be any area of comparison. However, like I have just said above, when it comes to marketing your business, you should focus on results. You want to judiciously invest your limited budget on the strategies and tactics that gives the most results both in time and resources put in.

So, the purpose of this post is to help you make the best choice and, as you will soon see, get the MOST from both worlds!

email marketing and social media showdown

Social Media Poor In Turning Readers Into Customers?

This might seem counter-intuitive considering the buzz about social media marketing. But the tell-all stats are glaring.

Let’s consider a few:

1. McKinsey & Co. – This survey result in 2013 by McKinsey & Co. clearly puts email far ahead of social media in effectiveness when it comes to acquiring customers!

Social media marketing vs Email marketing

As you can see in those results, email is nearly 40 times more effective than Facebook and combined!

2. OpenMoves.com – Recently, Amir Chitayat from OpenMoves published results for one of his clients where he revealed that the results of email marketing are more tangible and with better ROI if you are looking for leads or sales. The results of the test showed that email generated 1,192 direct transactions and 872 assisted transactions – that’s a total of 2,064 transactions standing at a ratio of 0.73. This means, email marketing generated more direct conversions than assisted! Now, note that he uses both email marketing and social media and spends about the same amount of budget on them.

Social media, on the other hand, generated less direct transactions (only 173) as well as 1010 assisted conversions. This is a ratio of 0.58. What this mean is that social media had less direct conversions and contributed less to assisted conversions!

3. Getresponse.com – In it’s “State of Email Marketing 2016” report Getresponse.com reported an average open rate of 21.73% for email marketing. This is in an industry where, for example, Facebook and Twitter have an organic reach of about 6% and less than 2% respectively!

Getresponse state of email marketing 2016

The import of this is that if you have 3,000 email subscribers, 3,000 Facebook fans and 3,000 followers on Twitter, what you will likely get is:

  • 652 people will open your email
  • 180 Facebook fans will see your message
  • 60 Twitter followers will see your message

From each and every one of those reports, it is very clear, that email marketing far outperforms social media in terms of reach and ROI.

Now, the BIG QUESTION:

Should You Abandon Social Media Marketing?

Combining email marketing and social media

Does the above results mean your investment every day, posting and tweeting on the various social media platforms, is a waste of time and resources?

Not really!

I want you to take a look at the McKinsey & Co. report again. Did you notice that between 2008 and 2012 there was a 20% decline in e-mail usage while social media networks, instant messaging and mobile-messaging had some form of increased usage?

I’m sure you will agree that that trend has not changed over the years. Personally, I believe that the slow-down in email usage is not unconnected with the increase of spam emails and the social media buzz which had led to many businesses investing in social media than email marketing over this period of time.

So, taking all these reports into cognizance, instead of abandoning social media the better route would be a marketing strategy that combines the power of both email marketing and social media.

Remember, the two insights from these reports are:

a. Email beats social media when it comes to customer acquisition

and…

b. Social Media usage is on the increase and generates more assisted conversions!

As a small business you can actually have more value for your marketing spend by combining the two. By so doing you create a win-win situation for your business marketing. You simply need to:

1. Use social media to grow your email list – Your potential customers are already socializing on platforms like Facebook, LinkedIn, Instagram, Pinterest, Twitter, etc. All you need is a well designed strategy to move them over to offers and build a list to help you turn them into customers.

I advise that you download this Facebook marketing guide for small businesses.

2. Use email marketing to boost your ROI! – You’ll need an email list management service like Getresponse.com to do this.

For a detailed guide on how to put this strategy together I encourage you to read this post:

“The 3 Scientific Steps to Using Social Media for Online Selling!”

Bonus Read: How To Use Social Media Marketing To Acquire Loyal Customers!

Conclusion

These reports on social media and email marketing are indeed an eye opener for small businesses who wants to use social media marketing for their online promotions. One thing that is clear from these stats is, social media is not the right channel if you expect short term rewards in terms of revenue or profitability. On the other hand, to use email marketing you will need to understand what permission marketing is all about.

Simply posting updates about your business on social media and broadcasting marketing/sales messages through email will not help you achieve your business goals. A carefully crafted marketing strategy, as outlined in this report (Click here to download!) is what will help you do the magic.

So, what do you think? Are you having great success with your social media marketing as against what this research report states?

How NOT to Sabotage Your Small Business Marketing Success

Wondering if a business person would in any way really sabotage his/her own success?  Of course that sounds impossible but the truth is, many are. While many small business owners think they are effectively marketing their business, the fact is they are cutting their own throat!

It doesn’t matter if as a small business entrepreneur you’re running ads that are pulling in leads/customers. You may even be a business blogger writing regular and impressive blog posts and you’re perceived as an expert in your field.  Yet if you’re failing in the following areas, you definitely may be sabotaging your own success because successful marketing goes beyond these things.

Small Business Marketing Tips

The following are a few ways small business owners unknowingly sabotage their own success.

1. No Marketing Plan 

There is a popular saying that those who fail to plan have already planned to fail. That indeed is the truth. If as a business person you have no marketing plan, no matter what you’re doing right now you’ve set in motion forces that will sabotage your marketing success. Of course you can market without a plan but a plan will help your focus your marketing efforts so that you can make the most of your marketing budget.  So if you don’t have a marketing plan right now make sure you create one.

2. No Written Goals

Just think about it for a moment, those marketing activities you’re engaged in right now do you have a specific objective you want to achieve with them? Are your goals written down? This is another area where many business entrepreneurs sabotage their marketing efforts. As a business person you need a clear vision and a target to aim for with every of your marketing activities. That’s the way of smart business owners. They have written goals and objectives for what they want to achieve with their business and for each of their marketing activities. What more, proofs abound of people who put their goals into writing having a higher success rate than those who do not.  A written marketing goal will help you determine how much of marketing you need thereby making things a lot more easier for you.

3. Short-Term Mental Attitude

Another way you can sabotage your marketing success as a business person is in your approach to what you’re doing. Are you consistent with your marketing efforts? Do you pull the plug too soon? Are you the reactive type who, though it may appear, is doing a lot of marketing on the surface is not doing anything consistently or long enough to make any impact?

You must understand that consistency is one virtue you must learn as a business person.  Running an ad or sending out your newsletter a few times and then giving up because you received no immediate results is worse than doing nothing at all.

You should know that marketing statistics indicates it takes somewhere between three and 10 exposures to a message for the average consumer to notice it and take action.  It therefore means that having a short-term attitude towards your marketing is actually detrimental as it’s quite possible your audience may only be warming up to your messages about the time you threw in the towel!

4. No Unique Selling Proposition (USP)

Maybe placing this at the bottom of this list may give you the impression that you can really overlook this but that is indeed fallacy. In fact, this is probably the biggest culprit why many business owners sabotage their marketing efforts without even realizing it.

Why do you expect someone to buy your product or service instead of all the other products or services available to them?  Have you figured this out?

You should be able to figure out what is unique and better about your product or service, and then found a compelling way to communicate this in your marketing message. Business experts all agree that no matter how great a marketing plan may be it will be of no use if you have not clearly defined your USP.  Therefore marketing without a clear Unique Selling Proposition (USP) will only be wasting your time and your money.

How to Banish Marketing Sabotage and Succeed With Your Business Promotions

1. Develop a marketing plan – Of course this is obvious from the foregoing. As a business person your number priority should be to develop a marketing plan every year.

2. Write objectives – Write at least one objective that states what results you would like to achieve with your business over the next year.  And, write at least one objective for every marketing activity you undertake, that states what results you would like to achieve from that activity over the next year.

3. Stay the course – Check in on your progress toward your objectives every three to six months, but give your plan a good nine to 12 months to work.

4. Determine your unique selling proposition and make sure it is represented clearly and in a compelling way in everything you do.

5. Don’t try to be “everything to everyone.”  Focus on a few specific benefits and a specific audience.

6. Track all of your marketing activities so you know exactly what is working and what is not working.

7. Don’t rely on one marketing activity. Employ a mix of several marketing activities to reach more people more times.

8. Create a system to help you stay on track with your marketing activities every month and to help you plan ahead for future activities.

9. Create a realistic budget based on a percentage of your projected revenue, or the dollars you have available for marketing and stick to it.  Marketing is an investment in your business. You have to spend enough to make progress but not more than your business can financially support.

10. Understand your environment – The economy, competition, the strength of your particular industry, your prospects’ situation.  You have to understand them all so you can create an effective plan to either overcome obstacles or take advantage of opportunities.

Take away: A marketing plan built on a clear unique selling proposition with the right objectives is necessary if you don’t want to sabotage your marketing success. A well thought out plan based on the guidelines above will ensure that your business stand a much greater chance of succeeding.  All of these activities are part of a good marketing plan. And no business that wants to succeed should be without one.

Over to you: Do you agree that business entrepreneurs need a well figured out marketing plan to succeed marketing their business online? Let’s have your take on this in your comments.

Small Business Ideas: Sell T-Shirts Online Without Keeping Inventory

Most times when we talk about starting an online business most times people only think of selling digital products online. The idea of selling physical products never cross their minds.

But that shouldn’t be so.

In fact, with the improvement and growth in ecommerce, you can build an online shop and sell physical products on your online store without carrying any form of inventory!

In this post I want to share with you a video guide on starting an online business selling t-shirts.

Why t-shirts?

It will interest you to know that the demand for t-shirts online has grown greatly in the last few years. One of the pioneers in this industry, Teespring, now ship about 17 million t-shirts yearly. Besides, the online t-shirt industry is quoted as being around $3.7 million per year.

This is indeed good indicators for anyone who wants to start an online business. And with the many popular print-on-demand companies that you can turn to to get started, this is one online business you’d want to look into.

That’s why I have decided to share this video with you. Hope you get some ideas from it.

Before then, do you know you can get a fully Automated DropShipping Store with Automated product sourcing, Automated product content, Automated price updating & more?

All you simply need do is add in some photos, create your product categories, and then enter in your suppliers details and you’re business!

Click Here to Discover the New Way to Sell Online

Alright, here’s the video guide:

How to Start an Online T-Shirt Business (Video Transcript)

Not only are they a classic piece of casual wear, but t-shirts are a blank canvas for artists and entrepreneurs alike. Because of this, selling t-shirts online has become a very popular business choice. The good news is that online t-shirt stores are relatively inexpensive and quick and easy to set up. The bad news is competition will be stiff and the margins can be small so in order to be successful with your new t-shirt brand, you have to make the right decisions from the get go.

In this video, we’ll go through the entire process of starting an online t-shirt business. We’ll go over strategy, t-shirt and print quality, as well as creating and mocking up your designs. And then we’re going to show you step by step the easiest – most cost effective way to get your online t-shirt store up and running – without having to deal with any upfront inventory costs, minimum orders, or even shipping and fulfillment.

Now, I’ll be starting a store from scratch so I can show you just how easy it is to get up and running – here’s a quick peek at what the final product will look like. So follow along and by the end of this video, you too will have created a beautiful online t-shirt store – even if you have no design or coding experience.

Okay, There’s a lot to cover in this video, so if you’ve already thought about your strategy, tshirt quality and design – you may want to skip ahead to one of the following sections: And for those of you just starting out, let’s get started with some strategy and the key areas you’ll want to focus on to ensure you build a solid brand that stands out from the competition.

Great, let’s get started.

Niche – You hear the term get tossed around a lot, but nowhere is it more important to choose a niche than in the graphic t-shirt industry. In general, broad categories like t-shirts with funny slogans are going to be challenging to gain traction for right away because there’s so much competition online. You’re going to want to tighten it up a little more.

An example of a more specific niche would be t-shirts with funny slogans that relate specifically to fitness.

Click Here to Discover the New Way to Sell Online

Design – The majority of people that are purchasing graphic tees are looking for designs, graphics and slogans that connect with them and reflect their opinions and personality. Your designs don’t necessarily need to be complex, in fact many of the best selling graphic tees are very simple, however, they do need to connect with your audience and stand out.

Quality – Another extremely important factor in the success and sustainability of an online t-shirt business is quality. You can fool someone once, but you can’t fool them twice. The quality of the shirts you use and the prints needs to be good quality. A pattern that fades and cracks or a t-shirt that shrinks and rips won’t create raving fans that come back and repurchase.

Let’s dig a little deeper into t-shirt and print quality. So, T-Shirt Quality. Not all t-shirts are the same and not all print jobs are the same, so it’s important to educate yourself and choose your blank shirts wisely. It will always be tempting to sacrifice on quality for higher profit margins but you need to consider how the quality will affect customer’s decisions to share your brand and repurchase in the long run.

Now, quality t-shirts encompass several factors, including fit, sizing, material, softness, and weight. A great starting point for determining which blank t-shirt to use is to check out T-Shirt Magazine Online’s review of some of the most popular blank t-shirts for printing.

We’ve linked to this in the description of this video. Once you narrow down your choices, we suggest you order each of the t-shirts yourself to make an informed final decision.

T-Shirt Printing Quality – In this day and age, there are three popular methods for printing designs onto t-shirts. Each method has its pros and cons, and will partially depend on how much time you want to invest into the product creation, as well as the printing partner you choose.

One of your options is screen printing, which is an old technique that has stood the test of time. As one of the most popular methods for printing onto t-shirts, screen printing can produce durable and long lasting results. However, a labor intensive initial setup means screen printing is most cost effective when printing in bulk.

Screen printing also poses issues when it comes to complex designs or designs with more than four to five colors as each color increases costs and production time.

Another printing method is Heat transfers and heat transfers have also been around for a long time and exist in several forms. You may have even seen basic heat transfer paper at your local office supply store. Although these make it easy to print your designs from your home computer and transfer them with an iron, these won’t cut it when it comes to running a business.

The more advanced form of heat transfers are called plastisol transfers and are printed by professional printers on special, high quality heat transfer paper. The advantage of this is being able to order a stack of prints from your local printer and transfer them to your t-shirts as you receive orders with a commercial heat press machine.

Heat transfers can produce full-colour images onto t-shirts relatively easily and quickly.

The final technique for printing is the direct-to-garment printing process, which operates much like a ink-jet printer you would have at home. The printer prints ink directly onto the t-shirt and can produce full color images with accuracy.

Direct-to-garment printing produces quality printing on par with screen printing and better than heat transfers. Because it operates just like an ink-jet printer, there are no setup costs. This means that it’s easy and cost effective to print small orders.

The major disadvantage however is the lack of volume discount for large orders, as it takes the same amount of time to print each shirt.

So which option is best for your business?

Well, like we said, it all depends on your unique situation. However, for a lot of new online t-shirt businesses, it will be tough to sell a large volume of shirts immediately, which makes screen printing too pricey and although heat transfers allow you to print on demand – it is time consuming and generally of lower quality.

So Direct to Garment may be your best bet. Alright, let’s talk about T-shirt design.

Now, if you already have a design, feel free to skip ahead.

Creating your designs – Once you have some ideas for t-shirts you’ll have to actually design them. Now, if you have Photoshop or similar programs you can try producing some simple designs yourself – however if you’re like most people, you will likely need to enlist some help. A great place where you can find a design community with loads of unique talent is on dribble. Search for the style you’re looking for and message the designers you like to see if they’re available for freelance projects.

Additionally, if you can’t find a designer, there are also options to purchase pre-made designs. We suggest taking a look at the t-shirt marketplaces Designious and T-Shirt Factory, which we’ve linked to below this video. Although you’ll want to keep in mind that if you choose to go this route, there’s a high likelihood that other people are already selling the design, making it harder for you and your brand to stand out.

You may also want to check out general graphic design marketplaces like Creative Market and Graphic River but keep in mind if you plan to sell your t-shirts, you’ll need to purchase a commercial license.

Mocking up your designs – Once you have some final designs, your next step will be to get some mockup images of them on actual t-shirts. Your customers are going to want to actually see what the final design will look like printed on a shirt. The easiest way to do this is to use a free web-based T-shirt mockup tool. These tools allow you to quickly preview how your designs will look printed on a t-shirt.

Head over to “ShirtMockUp.com” or “Theprintful.com/generator” to give it a try. And for those of you who are comfortable using Adobe Photoshop, you can also make use of the abundance of photoshop-t-shirt templates you can find online. Most Photoshop templates come with multiple layers that allow you to change the colour of the shirt and apply your own design that will blend with the creases and folds of the shirt. I’ve linked to a few of these in the description of this video.

Validating your designs – Before you spend a lot of money on your new business idea, you should first verify that there is a market for your designs. There are a number of ways you can do this. The first thing you can do is post some of your designs to facebook, twitter, and other social networks your friends and potential customers are a part of to see if there might be some interest.

Be careful asking friends however, their opinions will usually be biased because they want to support you.. Now, a great place to go to get some unbiased feedback for your designs is reddit. The unique thing about reddit is that there are thousands of category specific subreddits, so it’s easy to find a highly targeted niche of potential customers.

To find relevant subreddits, simply use reddit’s search feature and type in your keywords of choice. From there you can ask them first hand their thoughts on your designs before launching.

Kickstarter and other crowd-funding websites have also made it much easier to test, validate, and collect money upfront for your new business idea. Launching a crowdfunding campaign can be time consuming and requires a good deal of preparation, however, the benefits can be huge, which include fully funding your project before you have spent a dime.

Those are just a few methods you can try to validate your t-shirt ideas, however with ecommerce platforms like Shopify, it’s never been easier to set up a fully functional online store in a matter of minutes to validate your business idea. Additionally, we think the easiest and most practical way to get your online t-shirt business started is by integrating your store with an online, on-demand, printing and fulfillment service.

These services are incredibly convenient and allow you to set up your online t-shirt store without any risk. They offer a wide variety of t-shirts you can print on, there are no set up costs, no minimum orders, and you don’t need to hold inventory. You simply upload your T-shirt artwork, and the type of shirt you want them to print on and when you receive an order, they print your shirt, and send it directly to your customer.

The great thing is, the customer has no idea you’ve used this type of service, because you’re able to customize the return address and include your branding in the packaging.

Also, if you’re using Shopify – there are several of these services in our app store, that connect directly to your ecommerce store. This means that once a shirt is ordered from your online store – it will be automatically created, and shipped to your customer. I’ve linked to a few of these providers in the description of this video but for now let’s head over to Shopify.com and sign up for a free trial so we can show you just how easy it is to get your t-shirt business up and running with one of these services.

So, for those of you who don’t know, Shopify is a fully hosted, turnkey, ecommerce solution that allows you to easily setup and run your own beautiful store on your own domain. I’m going to quickly start a new store from scratch, so I can walk you through the set up process.

Btw, if you don’t have a Shopify account you can get a 14-day FREE trial account by clicking here. This will give you the opportunity to follow along with this training and of course have try this out right away!

The first thing I will cover is how to sync your store with an on demand printing and fulfillment service, and then I’m going to show you how to add products, and customize the look and feel of your store.

To start, we’ll type our email into the box there and hit get started. Then we’ll create our password and the name of our store. If you’re following along and haven’t decided on a name for your store yet, don’t worry you can easily change your store name later. Okay, so it just takes a few moments to create your store. Great, so Shopify wants to know where we would like to sell, let’s focus on an online store for now.

Let’s quickly add our address to set up our shop’s currency. Okay, so Shopify wants to know a little bit more about our plans. “Are you already selling?”. And we haven’t started selling products yet so I’ll tick that off. and how much revenue does your business currently make in a year. We’re starting from scratch so I click $0.

Okay so now that we’ve created our online store, we’ll find ourselves within the shopify admin dashboard and it’s best to think of the dashboard as the control center for all the operations we’ll perform on our shopify store.

Now, I want to get right into showing you how to integrate with a on-demand, printing and fulfillment service so let’s jump right into it – but if you’re looking to go into more detail with starting your shopify store, we have another great tutorial video that shows you how to get up and running in more detail. I’ve linked that video in the description of this video.

Okay, let’s get started.

So the first thing we’re going to do is head to the shopify app store. To do this, we’ll click on the “apps” tab on the left panel and then we’ll select “visit the app store”.

Click Here to Discover the New Way to Sell Online

So the Shopify App store has 100s of apps that can extend the functionality of your shopify store in categories ranging from marketing, shipping, sales and customer service.

Now, we’re looking for a pretty specific type of app, so let’s narrow our results by searching for the word “t-shirt”. As you can see there are currently 6 available apps that appear in the search results for “T-shirt”, you can take a look at each of them and read what they have to offer as well as look at customer reviews.

For this tutorial, we’re going to take a look at printful. Okay so like we said – No upfront costs, they offer personal branding – so it looks like you sent it and no manual orders – everything is automatically sent to printful. If we scroll down we can see, they offer a variety of t-shirts, American Apparel, Gildan and Anvil. They also offer Sweatshirts, posters, mugs and a whole bunch of other products if you’d like to branch out. They also offer 20% off and free shipping if you’d like to order samples of your t-shirts and the conveniently provide you with mock up images that you can use in your shopify store.

They even have some pre-written product descriptions you can use – although we suggest creating your own. Alright, let’s go ahead and add the app and it will bring us to the signup page, where we’ll want to create an account.

I’ve already created an account so I’ll be brought directly to my Shopify page where, I’ll want to install printful. Once you’ve created account as well, you will be redirected here. Okay so our store is now synced with printful, and we haven’t added any products to our store so we won’t see anything here quite yet.

In the blue box, we can see that printful wants to make sure we follow their print guidelines. Let’s click on that link. Here we can see more information on the t-shirts and pricing they offer. If we scroll down we can see the variety of shirts and sweaters they offer and if we click on the image, we can see all the colours that are offered, as well as a description and sizing information.

If we click on the retail prices tab we can see how much each shirt will cost. And these prices are what you pay for the shirt and the print. The American Apparel 2001 T-shirt costs you $16 and if you sell your t-shirt at $26 you will profit $10. Of course, you decide how you want to price your t-shirt so you determine your own profit margins.

If we click on the shipping tab we can see the rates for the USA, Canada and the rest of the world. Just like pricing, it’s up to you to you to decide if you want to offer free shipping on your products or if you want to adjust your shipping rates according to the printful rates. We’ll dig into this in more detail shortly.

If we click on the mockups tab, we can download some apparel mock ups and they also point you in the direction of some other mock up tools that we mentioned earlier like shirtmockup.com. And if we click on the guidelines tab – we can get some instruction on the details of the print file we need to include. We can very easily download these files and work along with them, but if we want to get started quickly, we can click on the mockup generator from the top menu.

So this feature allows you to generate a t-shirt mockup and print file very easily. The first thing we can do is pick our t-shirt brand. We’re going to print on American Apparel Tees, so I’ll select that.

The next thing we’ll do is pick our t-shirt colour. And then we can upload our artwork. Once it’s uploaded we can adjust, where we want it to appear on our T-shirt. center the file by clicking the center button, or adjust the size of our graphic by using the slider bar. When we’re ready we can click to proceed to the file generator and click to generate the mockup and printfile. And it will just take a few moments. And We can now download these files.

Great, now let’s quickly set up our billing information so we can get all synced up with Shopfiy. There are few options and we’re going to go with the default payment method. Now, if your printful account is connected with your Shopify store, all you have to do is add a credit card and any new shopify orders will automatically be added to printful and your credit card will be automatically charged for them.

No manual order submission required. Okay, let’s head over to our Shopify store – and we’re going to add our first t-shirt to our store. To do this we’ll click the products tab and select add product.

Let’s name our Shirt Just below that we can add our product description. You’ll want to take some time to craft a proper product description but we can always change this later.

Type: T-Shirt

Vendor: Shopify

And let’s make sure we add this to the frontpage collection, which means the product will be featured on our home page. And Images. This where we can upload our T-shirt mock ups, or if we have any shots of our products on models or anything like that. For now, let’s just add the mockup file that printful created for us. Okay price. I’ll just go with $30 for now.

Since we plan to print on demand, we don’t need to track inventory. And this product has multiple options. So we’ll need to add the weight of our product for when we set up our shipping rates. We’ll get into this in more detail but for now, I’m going to say that our t-shirt weighs kilograms. Variants, this is where we can add our different shirt sizes. And we’ll just type in the sizes we offer and separate them with a comma.

Okay, let’s hit save product. And our product has been successfully created. So now, we’ll want to sync our t-shirt with printful. Let’s hit this handy button on our top bar and select “edit on printful”. And as we can see our Shirt has been synced and it is showing the sizes we added. What we can do now is add our printfile, and let printful know what type of shirt and size we would like them to print on.

Product Type, T-Shirt. Brand: We’re going to go with American Apparel and the model, we’ll go with the very popular 2001, fine jersey sleeve men’s t-shirt.

The size for this one will be small, and the colour black. We can now add our printfile by selecting “front print” and clicking upload file – and then we’ll locate the printfile we generated and downloaded and click the image to confirm. We also have the option to add a back print or outside label at an additional cost. We can also add the mockup we created. Let’s go ahead and do that. It will just take a few seconds to upload – and again we’ll click the image to confirm. Then we will hit done – and repeat the process for the additional sizes. As you can see all the info is conveniently filled out and we simply have to change the size of the shirt.

I’ll just adjust our large shirt as well. Great, so our t-shirt is all synced up with printful and ready to go. Now let’s take a look at adding our branding to the packages printful ships out to our customers. So, printful is completely white label, which means you will not see their name or branding anywhere and they make it very easy to add our branding to their packages. To do this we’ll head to “settings” from the top tab, select stores from the left tab and then click edit. So here we have the option to add our branding sticker.

Follow printful’s size and quality guidelines, and at no extra cost you can easily add your logo to all your packages. Additionally you can add some custom text to your packing slips by filling out the custom packing slip message right here and you also have the option to change your return address, although printful recommends that you keep their address as the return address.

Okay great, so now that we’re all synced up with printful, let’s head back to our shopify admin dashboard and quickly set up our payments and shipping rates.

To set up payments, we’ll head to settings and then select payments. Okay, so for our users in the UK, US and Canada, our Shopify stores have automatically been set up with Shopify payments, which allows us to start accepting payments from all major credit cards instantly. All we have to do is click to “complete shopify payments account setup and fill out the relevant information. And for our users outside of the UK, US, and Canada, don’t worry – Shopify has integrated with over 70 different payment partners so there are plenty of hassle free options available.

Additionally, as soon as we open our Shopify store, we will be set up with a Paypal Express Checkout account with the email we used to sign up for our Shopify Store. As soon as we receive our first order through PayPal Express Checkout, Paypal will send us an email that contains the link and instructions to complete our Paypal account set-up and claim our funds. Alright, let’s setup our shipping rates and to do this we’ll select the shipping tab on our left panel.

Okay, so like we said before it’s entirely up to you how you want to set up your shipping rates. You may decide you want to offer free shipping to your customers, or even build the shipping prices into the cost of your shirt. We have some great resources that can help you get a shipping strategy in place that I will link to in the description of this video. But for now, we’ll show you an easy, and safe way to set up your shipping rates, so that they match the rates that printful will charge you.

Let’s pull up Printful’s shipping rates for reference. So you can see they have different rates for the USA, Canada and Worldwide shipping. We’ll set up our Canadian rates first, because that is where we are located. So our first t-shirt will cost $and each additional shirt will cost $1.00. So we’ve already been set up with some standard shipping rates – but these won’t do us much good since we want to match printful’s rates.

So let’s get rid of the heavy goods shipping. And let’s open up the standard shipping and customize it. Let’s set up a shipping rate for if our customer orders 1 t-shirt. So, the first thing we’ll want to do is change our criteria to “based on weight”.

Now, if you remember we put the weight of our t-shirt at 0.5kg. so we’ll put our range 0.0kg – kg. And we’ll set the shipping price to $as per Printful’s rates. Now we can hit save and our shipping rates for orders of a single t-shirt have been set. So next we’ll want to set up a rate for customer’s who order 2 t-shirts.

We’ll click “add shipping rate” – I’ll add the same title “Standard Shipping”. Okay so we know we’ve weighted 1 t-shirt at 0.5kg, so 2 t-shirts will weigh 1kg. Therefore we’ll want to change the weight range of this rate to 0.6kg, so that it weighs more than 1 shirt – to 1 kg. And we know printful charges 1 extra dollar for each additional t-shirt to Canada so we’ll change our rate to $9 instead of 8. We can keep filling these rates out in a similar fashion – you may also decide to give your customers who are ordering a bunch of shirts a deal on shipping. You can achieve this by changing the weight range for example to 1.1-20kg with a shipping rate of $10. Meaning if they order, 3 shirts or more they are offered the same rate of $10.

To set up rates for the USA we can click “add country”, and select the united states. We’ll then follow the same method we used to set up our Canadian rates. To set up international rates – click add country, select “rest of the world” and again follow the same process to set up your rates.

Okay, so we’ve taken care of the logistics. Our store is integrated with printful – our products are synced and we’ve provided print files. We’ve set up our billing information on printful and set up our shopify store to accept payments. Our shipping rates are set – but you’re probably wondering – what does my store actually look like? Well, that’s really up to you. Let’s head back to our admin and click on themes tab to get started customizing the look and feel of our store.

So, the theme of a Shopfiy store controls all aspects of the store’s appearance and layout. Now, Shopify actually automatically sets us up with an introductory theme called launchpad, which is a great starter theme – but let’s quickly head over to theme store and explore some options.

So there are lots of themes to choose from and we encourage you take some time looking through them and seeing which one would work well with your t-shirt business. For now, let’s narrow our results a little bit by selecting a free theme, that is in clothing and fashion.

So our results have narrowed significantly, and I’m personally drawn to the “new standard” theme so I’ll click on it. Here we can learn more about the theme, view a demo, see what styles it comes in and read some reviews. If we’re satisfied with what we see we can click “Get Theme” and publish it as our stores theme. And it will take a few moments to publish it. Now, we can view what our store is looking like by clicking this view on your website button or at any time by using the handy icon in the bottom left corner.

So our website is pretty blank – we’ve only added one product. But we can easily customize our theme and start filling it out by adding our logo to the top – adding a nice slider image and filling out our About us section. First things first, I’m going to quickly go back to our products page and add 3 more t-shirts just so we can better visualize our store. I’d encourage everyone to do the same. If you’re following along, make sure to add your new products to the “front page” collection so they will appear on your home page.

I’d also like to mention that if you’re adding shirts that you plan to sell, remember to sync them with printful, by using the same process we used with our first t-shirt. Okay great, so we now have 4 products to fill out our store and help visualize it.

Let’s head back to our themes and click customize theme. And there are our 4 products displayed on our front page. Let’s start by adding our logo – to do this we’ll click the “header tab”. If we read the description it let’s us know that our logo dimensions can be a maximum of 844 pixels wide and 200 pixels high. I’ve already got a logo prepared so I’ll click choose file – locate my image, and click open.

Great, let’s save those changes. Next up, let’s add a slider image, by clicking the back arrow and going down to the homepage tab. We can see that our image should be 844 pixels by 490 pixels. Let’s click the replace button under “slide 1” and select our banner image. Cool – so that’s added. I also have another one I will add so it can scroll through two different photos. Same idea, I’ll click replace under Slide 2 and locate my photo. Awesome, you can also very easily add captions – or you may even decide you want to turn off the slider.

Take some to explore the storefront editor, it’s extremely intuitive so you can easily customize the look of your store. If we look at the footer section, for example we can easily link our social icons, which are located at the bottom of our page to our appropriate channels, simply by changing the URL. If we don’t use a particular social channel, we can easily remove the icon by deleting the URL entirely. And as you can see our Google + icon is no longer there And if we’re interested we can add our contact information into the boxes below. Okay let’s save changes. Alright, so our T-shirt store is starting to fill out nicely and another thing we may want to edit is our “about us” section and our blog. To start, we’ll head back to our admin dashboard and click pages.

From within the pages we can very easily customize our about us page and we can change the text on our frontpage by selecting the “frontpage” section. And just like everything else, adding blog posts is extremely easy. Click on the blog posts tab from the panel and there is one set up for you that is ready to edit. And to add additional blog posts, simply hit the “add a blog post” button from the right hand corner. Okay and the last thing we recommend you do is register a custom web address by clicking settings and then domains. All new stores start with a with a (dot)myshopify(dot)com address as a way to log in and store our content safely, however it will look much more professional if you get your own custom .com address for example. You can do this very easily by selecting the “buy a domain” button and the domains will even be offered to you at a discounted price – or – if you already have domain, you can easily add it to your store by selecting to add an existing domain.

And there you go, just like that you’re all set up with your custom branded, online t-shirt store. And if you’ve followed along, your t-shirts are all synced up with printful – so when someone purchases a t-shirt – an order is automatically sent to printful, printed on your t-shirt of choice and sent directly to your customer. And since you don’t have to worry about upfront inventory costs, or printing and shipping you’ll have plenty of time to focus on other aspects of growing and running your online t-shirt business. I’d also like to mention that your store is currently private, and password protected – but when you’re ready to launch you can easily remove your password by heading to settings, then scrolling down to the “storefront password” section to remove your password and make your store live to the public. If you have any questions please don’t hesitate to leave a comment below – and if you found this video helpful, please let us know by clicking the like button.

Thanks for watching.

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How to Decide What Marketing Channel to Focus on When You’re Just Getting Started

Decision making is a part of business success – it’s like laying the foundation upon which a house is to be built.

The decision you make either makes or mars your business. This is why it is important to get it right from the outset and once that is achieved every other thing falls into place.

Unfortunately, a lot of businesses crash even before taking off simply because something went wrong with their foundations – this usually as a result of choosing the wrong marketing channel.

Typically, as a brand new business that is starting for the first time, you need to observe the market properly before taking a leap to avoid crashing and losing all your investment.

It’s true that the field of marketing is filled with challenges, but you could lessen the problems if you know exactly what to do and where to start from.

Here’s the good news…

…Getting things right is not rocket science; you just have to know what marketing channels work for your type of business, and which one will be a waste of time and money. This will enable you to make an informed decision.

However, before we move ahead with this discussion, we need to understand first what marketing channels are.

What Are Marketing Channels?

Marketing Channels

Marketing channels are the various ways through which you can get in touch with your clients, customers, volunteers or donors. Some of the most popular channels used today are:

  1. Blogs or websites
  2. E-mail newsletters
  3. Print/direct mail
  4. Social media
  5. Etc.

All the channels when used well, can drive enormous amount of traffic to your site. However, there are three fundamental questions you need to ask yourself before deciding on which marketing channel to chose.

According to Neil Patel,

“By asking all three questions in order, we’ll get to the exact answer you’re looking for.”

Here are all three questions in order:

Who are your customers?

Where do they hang out?

What marketing channel should you start with to reach them?”

Who Are Your Customers?

Who are your customers?

First, it’s important to know who is going to patronize your service or buy your product. You can take a few easy steps to get to know your prospective customers.

Pick one person that is likely to buy your product as soon as you start. Let’s assume you want to start a motor mechanic workshop in Chicago. We can be more specific with the kind of cars you want to repair.

Let’s say you are starting a workshop for Toyota cars in Roscoe Village because that’s your place of abode, and you will be repairing the different models of Toyota cars in the area.

Now, your customer’s name is Tim. He is a businessman who also stays in Roscoe Village but does his business in Hyde Park, goes to the place about five times per week and drives a Toyota Camry (2015 model).

The business also takes him out to New York City once a week.

Now, we only used Tim to define who your ideal customer is. But Tim is not the only customer you’re targeting, but you’re also targeting other people driving any Toyota model in the area including Tim’s friends and families.

Where Do They Hang Out?

We already have an idea who your target customer is and the physical place he stays in. But that’s not enough; we need to know the places where he and his friends hang out online.

For this customer, his hanging place is the Toyota Community on Facebook, and you can also see many of his friends living in the same area in the same Facebook community.

What Marketing Channel Should You Employ To Reach Them?

User-Friendly Websites

Having known your customers and where they hang out, the next thing is to know the right marketing channel to use to reach them. Different marketing channels could be utilized, but you need to find out which one is best suited to your need.

Neil Patel advises that you should concentrate on one even though there could be more than one good channel at a time. He simply feels it’s better to know a channel, study it and master it in order to dominate it.

So, how do you go about this?

1. Start marketing where your customers are

Here’s the best thing to do.

Since you’ve already done your research on your customers, you should take the marketing right to where they are – right to their door steps.

In this case, you can start from the Facebook group where your customers are hanging out or to any other social network where you’ve been able to trace them. This way, it’s easy to market to the right person without much stress.

And since that’s the target audience, the likelihood of them buying from you or patronizing you will be quite high.

2. Start with “Hand-to-Hand” Guerilla Marketing

This is a great strategy that’s proven to work really fine. Sometimes, word of mouth marketing works like magic; nothing beats contacting people randomly (cold-calling) or walking up to them and convincing to believe in what you offer.

According to Eric Siu of ‘Singlegrain,’

“Almost always, without fail, the answer is hand-to-hand combat. It’s going out there knocking on doors, cold-calling and e-mailing people directly.”

A lot of companies adopt this strategy because their first 100 customers really matter.

However, getting it right with the first 100 customers equally means getting it right with the first 1000 customer, and the chain continues.

Unfortunately, starting with the first wrong 100 customers would eventually kill your business.

If you are testing a new product, it is easy to test it with the people around you to see if they would want it rather than hiring a developer for a huge sum of money to help with the research.

If the people turn out to love the product, they are likely to recommend it to their friends and family members.

3. Interview your audience to find out what marketing channels they prefer

This is another yet effective way of choosing your marketing channel. Since people of different age groups don’t fall for the same bait, it’s good to develop excellent communication skills that will enable you to reach each of the audiences with the right message targeted at them.

According to Valerie Neumark’s post on Rootid.com,

“Stakeholder interviews and surveys are an extremely effective way to learn more about your audience. At Rootid we prefer interviews, since you can “read between the lines” when chatting with people.”

6 Things To Think Of When Choosing a Marketing Channel

Target the right audience

There are six common questions you should ask before finally settling for a marketing channel.

The questions are:

1. What if two or more good marketing channels exist?

When two or more good channels exist, you can decide to choose just one. Don’t make things clumsy, and don’t try to carry too many things along at the same time.

Why should you choose one channel? This is because:

  1. It will be less expensive
  2. You can easily learn it
  3. Getting result with it is faster

2. How much is the cost of the channel?

Money is hard to get. So, when starting out, you need to consider cost. If you are presented with options, you have to go for the channel that would cost the least money to run.

If the money is not there, you can start with a free channel but consider other good marketing channels when you eventually have some money to invest.

3. How much time does the channel require?

Some marketing channels need more time than the others. For instance, it would take a longer time to compose an excellent blog post than it does to prepare and send out a direct mail or set up a campaign on Twitter. However, the channel you choose should depend on how much time is available at your disposal.

4. How long will it take to see results?

Getting a fast result means investing a bigger sum of money. The time it will take to get results on Twitter is faster, but it is cheaper to run a blog.

If you need the result quickly, it means spending more money on running campaigns on Twitter or any other reliable social media.

5. What’s the learning curve?

Whatever channel you choose would certainly take some time to learn. This is because, according to researchers, learning a new skill takes up to 10,000 hours.

In choosing a channel, therefore, you need to consider a channel that is easy to understand but capable of giving you the right result you need, at the right time.

However, investing a moderate amount of time in learning the marketing channel would be okay.

6. Some channels have hidden learning hurdles

You may end up learning some other skills before progressing to the real channel you have chosen to use.

For instance, to be able to use a blog for marketing, you may be required to learn SEO and content creation/marketing before you can do the blogging well.

To use Instagram for marketing, you may need first to learn what Instagram is all about. That may be what you never envisaged before choosing the channel.

Nevertheless, whatever amount of time you invest in learning the different foundational layers will eventually be a blessing to you in the long run.

Conclusion

To be able to market effectively to your audience, you need to know who they are, where they hang out, and the right marketing channel to use.

You must also remember that marketing requires investing time and money as well as learning one or two new skills.

When you see a channel, learn everything you can about it, master it and then add another. It is better to master a channel first and dominate it before adding another one to it. It is also important to ensure your hosting plan can carry all the traffic that will come to your site once your chosen marketing channel start yielding result.

15 Ways a Beginner Blogger Can Appear Like a Pro [Expert Tips]

Okay, today I’m going to do what I have not done for a long, long time – that’s feature a guest blogger on this blog!

Yes, if you read my “Write for Us” page right now you will discover that I have stopped accepting guest posts on this blog. However, when my friend, Theodore reached out to me on doing a guest post for the WebIncomeJournal.com, I had to think twice. But then I said, “Send it across!”

Now, you may be wondering why I decided to accept this one even when I have stopped accepting guest posts for close to two years running?

No, it isn’t just because he’s a friend but Theo (as I used to call him) is one passionate blogger that I know to over deliver in any of his posts. And so, I know he was not going to do anything below par.

And, was I right!

You just have to read this post to know what I’m talking about. And by the way, he has a special FREE GIFT for you at the end of this piece. So, do yourself some good and read all the way through the post so you don’t miss your gift!

And with that, let me step aside as I invite to the podium our special guest…

…over to you Theodore!

Expert blogging tips for the beginner blogger

Hey folks, it’s nice to write to you today from the corner of my girlfriend’s room. Yes, she’s just gone out and I thought I could quickly wrap my head around this and show you the world of better !

I must however, admit that there are a lot of articles flying everywhere online about this topic that you almost get really irritated at another sight of it.

Like you, I am tired but realizing that I still make some silly and common blogging mistakes, I decided to share my top 15 blogging tips which I hopefully believe will help the beginner blogger blog better. Hope you truly enjoy it as much as I am writing it!

So here are my best tips for your perusal and application. Enjoy reading! And please don’t hesitate to drop your two cents with me in the comment section of this page.

15 Blogging Tips for Beginner Blogger

1. Know Your Audience

The secret to stardom as a blogger is in knowing and understanding your target audience as to providing them the kind of content that they would love to read and share with their friends.

Knowing your audience well will help to get to their hearts with your content and as such help you make money online doing what you love.

So folks, if you’d like to start your online , it’d be great if you will check Chadrack’s powerful post on how to do just that. It is quite resourceful.

2. Embrace Truth-Telling

Many people in the bid to make money online lie to their audience by providing them stolen and get-rich-quick-scheme content that don’t add value to the audience but only enlarge their pockets. You don’t become great online when your trust level is on downright low!

Write from the heart

3. Pick A Topic

I have never seen anyone succeed in the online space, let alone in any endeavor by doing and talking about everything.

It’s good to practice what the mantra instructs – to know something about everything and everything about something – but it’s pretty important not to get lost trying to be everything to people.

You will only succeed in failing and burning yourself out. This is why you need to pick a topic to discuss with your audience and really stick to.

For me though, I majorly discuss blogging and make money online subjects.

Get the drift?

4. Stand Yourself Out

There are a lot of people out there practicing mediocrity. You don’t want to join that bandwagon. You want to be a unique YOU.

You don’t want to add to the already noise out there but create awesome and quality-filled contents that will be helpful as well as useful to the people in which you are serving them to.

5. Be Wary Of Stat-Checking

Is good to check your metrics so that you know what you are doing right and the things that you are doing wrongly. But what is not cool is when you base all your energy and focus on checking your blog’s stats.

You are still a beginner I assume. So what you should be doing at this stage of your blogging life is creating content and religiously promoting your blog.

Now, please, don’t get me wrong. It’s good to check your stat, to see where your traffics are coming from and how best to target them next time, but it’s not just cool at this early stage of your blogging career.

Get me now?

6. Make Your Content Shareable

I visited a blog the other day and I was shocked to find that I could not help them (the blog editor) share the content on my social accounts – and you can almost trust that this blogger wrote a really fantastic article – but one that won’t get noticed, after all.

Beginner blogger, listen to me, make sure you install and use social sharing plugins, the likes of “Social Warfare” (I use this one on my blog), “DIGG”, and “Share This” plugin. They have a way of getting the words out about your contents.

The more people hit those buttons, the more traffic you get and the more you increase your chances of making money online.

Maybe you should read Oleg’s post about the 44 Impressive Ways You Can Use Social Media to Grow Your Business Overnight. You can trust that it would worth your whiles.

Create shareable content

7. Encourage Community

I learned this one from Jeff Goins. He said, “Write unfinished posts, and ask your community to complete the conversation.” This way, you are sure to increase the chances of your blog ever going viral in the blogging space.

8. Network Daily

The difference between the not-so-popular blogger and the really popular blogger is nothing but effective networking with other bloggers and the people that come together to make up his community. The importance of connecting with folks online and offline cannot really be overemphasized. That’s the truth!

9. Write For People

You must have heard the rants of how important guest posting are to building a blog to the point where it becomes extremely successful.

Have you?

Now that’s pretty correct!

See, if you dream of having a really popular blog, then you must learn to write for other blogs, just as I am doing with this post.

Write for the community

10. Build Your Email List

I wish I had started building my email list when I started my first blog in 2011. My bad, I started late. Though now paying off.

You must have heard the mantra, “There’s money in the list”. I must also add, in fact, there is plenty money to be made via list building!

What having an email list does is that it connects you directly to the folks who are ready to listen to you, learn from you, buy from you and apply the lessons learned from you. It’s the best way of reaching your target audience. Take it from me.

I found a good resource here on Web Income Journal about Social Media Vs Email Marketing and I am sure it would of course worth your while if you take time to check and study that post.

Build an email list with your blog

11. Give Away Free Stuff

To become extremely popular in the online space – to grow your blog to the place it becomes extremely successful – you’ve got to learn to give away a lot of free stuff.

You don’t have to be afraid; you can give out contents in forms such as PDF, video, audio and the likes.

Be sure to do these things religiously till you start to get hits/buzzes in your inbox to do deals with you.Mind you, these folks might evenend up becoming your loyal blog audience.

12. Be Consistent

“Common buddy, consistency is the key to growing a successful blog.” Those were the words of Adrienne Smith to me at a time when I was experiencing a lot of frustrations back in 2014. Actually, she was right.

And in the words of Neil Patel, “Consistency is one of the most important things that bloggers tend to forget. It’s much easier to lose your traffic than it is to build it up, so make sure you consistently blog.”

Let their advice guide you to stardom!

13. Keep It Short And Loaded

Have you ever read Seth Godin’s opinions, that is, blog posts? God, they are habitually short, straight-to-the-point and are loaded with take home points. This is what you should strive to doing as a beginner blogger that you are.

Derek Sivers shared this, “Biggest lesson I learned in my past year of blogging. Keep it in the 1–2 minutes read-time length.”

14. Publish Timeless Contents

If you’ve been on the web for most time, you’d notice that old contents are often perceived as outdated and irrelevant.

Not so?

Well, what you should do is not to write a post but a resource that will be cited in weeks, months, even years to come. That’s what I call ‘Epic Shit!’

Make post timeless

15. Don’t Give Up

Maybe I need to stress that – Don’t ever think of GIVING UP! You win when you stick with what it is that you do, in this case, blogging.

BONUS TIPS

I have definitely got a bonus tip for you and it’s a resource I yet again found on Web Income Journal – it simply states the reasons Why 80% of Bloggers Fail and How to Avoid Being One. You can trust me on this that you can never go wrong with this article being your compass-guide. Go read it NOW!

Wrapping Up

These are my Top 15 blogging Tips for Beginner Blogger and I am sure if you would but put to practice this checklist you will enjoy your life as a blogger.

Do make sure to share this with your friends and don’t forget to comment your thoughts. That’s like really important. I need to know what you feel about this article. Was it helpful, useful, or not?

Author Bio

Theodore Nwangene is a blogger and Freelance Writer. He’s currently on a journey to help bloggers and entrepreneurs write kick-ass contents, build a better and profitable blog, increase visibility and boost their online authority. He just wrote a kindle book titled: 21 Writing Hacks: A Cheat Sheet for Writing Compelling Articles That Will Open Doors and Land you Clients. Click Here to Get Your Free PDF Copy Now >

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5 Simple Ways You Can Build A Cult-Like Following Around Your Brand!

Have you ever considered how brands like Apple, Coca Cola and many others were able to build a cult-like following around their products and services?

Ever wondered what magic is behind the action of normal human beings who will spend days lined up outside Apple stores waiting for a new product release?

Over the years, this has always been the same. Whenever a new version of the iPhone is released, the line-up of customers waiting to get their hands on the new release is the same. The fans stand in lines (some spending days out in the open) waiting to get their hands on the new smartphone. Funny enough, many of these fans, most times, still have the last version that might still be working great.

Besides, the new version might just be a simple improvement on what is being released into the . And come to think of it, these products can actually be gotten online, in places like Amazon.com, and will be shipped to your doorsteps, even if you will need to wait a few days!

So, what difference does it really make to get the new Apple product on the day of release? Does buying it a few days later make it less; both in value and aesthetic?

It’s indeed “irrational” to say the least!

Apple cult-like followers

But as a , wouldn’t it be a great thing if your existing and potential customers develop such an attachment to your brand? Considering what this has done for Apple over the years, is it not a wise thing as a business to think of how you can create such a cult-like following for your own business?

Okay, maybe some figures might interest you. If so, then hear this, during the launch of the iPhone® 5s and iPhone 5c models Apple reported a record 9 million sales in just 3 days after the release. And recently, the Company posted a quarterly revenue of $46.9 billion and quarterly net income of $9 billion for its fiscal 2016 fourth quarter ended September 24, 2016!

Recommended: 4 Amazing Ways to Create More of a Buzz around Your Business!

Interesting, right?

Now, imagine how much success you can achieve if your brand has such a cult-like following. Of course, Apple may have built this magic over the years. What that simply means if you commit to it today you too can build the same cult status for your business and see customers fall over themselves to have your products or services.

Here are a few suggestions:

How To Create A Cult-Like Following For Your Business

1. Stand Out As a Business

iPhone  customers are passionated connected with the product

Every business person knows something about unique positioning () but not many have been able to find a way to implement this in their . One sure thing around us today is the fact that the noise around has become so deafening that simply setting up your wares in the marketplace without finding your unique positioning, will only amount to a waste of time.

The first step to doing this is, knowing who you are as a business and what makes you stand out from the crowd. Apple has been able to do this very well and has gone on to implant this idea in the heart of their customers. You can learn from Apple by committing to discovering why you exist as a business and then using the information to position your brand in the marketplace.

2. Create an Exclusive Club

Exclusivity creates cults

Who is the target of your products? Is it for just everyone or there is an exclusive group you want to reach? If you want your customers to bond with your brand at the level of becoming a “cult,” your products must be designed to satisfy a specific group.

Ask Apple any day and they will tell you that there products is not for everyone. They are not in the market to satisfy just everybody. And with that stand Apple customers over the years sees themselves as belonging to an exclusive club of Apple “loyalists.” Like it or not they are pride of it!

3. Communicate the

Nobody knows your product or service more than you. You believe in it and you can stand for it any day. But you will need to effectively communicate that belief if you want others to also have the same faith on your product or service.

You must understand that perception is everything in the marketplace. It is the image you create in the minds of the customer through your marketing that will determine how they regard your product or service. You can communicate right image through your marketing message, your business logo and even your website design. Use all of these to create a positive image in the mind of your prospects and that will help them to better bond with your organization.

Apple has been simply great with their brand message over the years. Before launching any of their products into the market various pre-launch events are organized to sensitize both potential and existing customers of what to expect in the new version. These events are so successful that even before the product hit the market, there is already a long list of expectant customers.

Recommended: How a Good Marketing Strategy Can Help With Your Business Success

4. Provide a

Apple a great product indeed

Beyond communicating the right message with your marketing can you prove the quality of your product or service? Can you back up that message with a great product or service?

You could spend millions on marketing and in creating a buzz around your business but if your product cannot live up to the image created, then the customers would simply stay away. Besides, that quality must be consistent if you want the patronage to continue.

One thing we can say about Apple over the years is that their products have always lived up to the expectations of their customers. You too should work towards satisfying your customers with quality products.

5. Be Terrific With Your Customer Service

Youer customer service matters

You can talk about your product or service and create the needed buzz but you will greatly multiply that if your customers do the talking for you. And the simple way to enlist your customers to become your product evangelists is by adding a terrific customer service to your great product!

This is one thing that Apple has been able to do over the years. Their customer service is not just amazing but well beyond expectations. They have been able to use their customer service to create a deep and lasting connection with their customers. Besides, through their responses to customer complaints they have been able to come up with improvements to their products.

Conclusion

Indeed Apple’s cult-like following did not happen by chance. It is a well orchestrated move by the Apple brand and it has worked greatly for them. There are of course a variety of other items that might have accounted for the Apple magic, for example, the ability to innovate and take risks, but with the few listed here I do hope you can create your own success in the marketplace.

Your turn: What other things you think a business can do to create a bonding with their existing and potential customers?

Share your thoughts with us in your comments below.

How to Start a Business Online From Scratch: 3 Simple Tips to Get You Started!

Are you thinking of starting your own online ? Do you have dreams of becoming your own boss the easy way?

You are definitely not alone. With the number of layoffs increasing by the day in recent times, many entrepreneurially minded persons have taken to the internet to start their own businesses.

Of course, your reason may not be as a result of job loss. Probably you want to start that business because you desire a better lifestyle for you and your family. Or, maybe you are already tired of working for others and you want to step out to be your own boss!

How to start your own online business

Now, no matter your reason for wanting your own business, you must understand that creating your own online business is not an easy thing to do. There are many forces out there conspiring to frustrate your efforts. It doesn’t matter the hype you may have been fed with, building a sustainable business is not milk and butter!

Does that mean it cannot be done?

The answer is, NO!

Millions have done it and you too can do it. All I’m saying is that this is not the type of project that you should become involved in if you do not know exactly what you are doing. You need is to make the right preparations to ensure you have all your ducks in a row before you officially .

From my years online and from what I have seen in many others, there are a number of critical steps you need to take before you will be able to get your site up and running. Let me share with you the top 3 things you need to do.

3 Critical Steps to Starting a Sustainable Online Business

1. Get An Experienced Web Designer

A web designer is essential to your success

To have a you need a well-designed website. This is why your first step to a successful online business is hiring an experienced web designer; preferably, someone who has worked on many sites similar to the one you are going to create.

You must understand that your business website will play a vital role in your success or otherwise. In fact, you will never be able to achieve massive profitability if you have a substandard site that moves very sluggishly and has many glitches. This is why it is not an overstatement to say that the web designer you hire will be the most important person in your entire operation.

Visitors to your business site will, most of the time, judge your business based on your site and not the products or services that you provide. This might not seem fair. However, it is the reality. As you do know your website is the first contact they have with you and first impressions do matter!

Besides, when people visit your site, they will want to look around it for a few minutes. If it looks unimpressive or if it moves sluggishly they will leave and do their shopping elsewhere. This is another good reason why you should ONLY hire a web designer who has at least six years of experience.

Ideally, the person you hire should have designed other sites that are in the same genre as your desired site. This will allow the design process to go more smoothly.

Recommended Reading: Top 7 Small Business Website Mistakes and How to Overcome Them

2. Decide On a Campaign for Your Online Business

Design a marketing strategy for your online business

This is where many wannabe online entrepreneurs fall flat on their faces. They spend a fortune in getting a talented web designer to build for them a great website. However, they wait in vain for that much-desired website traffic. Build it and they will come is only true in the Field of Dreams!

You may have the most beautiful website with all the whistles and bells and built by the most talented web designer; but if the general public is unaware of your online business, it will amount to nothing. Your top priority should be to get the word out about what your business does and the products it sells. It is imperative to do this effectively so you can start generating a profit as soon as possible.

There are a number of ways you can choose to go about accomplishing this goal. One of such is to hire a professional marketing company to design a marketing campaign for you. Besides, you should also create various accounts for your business.

3. Thoroughly Test Your Site Prior To Launching It

Test your site before launching

This is very crucial. You need to be certain that all aspects of your site are in working order before the public accesses it. It is therefore, important that you test your website before launching it.

Some of the critical things you need to test out are the website shopping cart, the search feature, the videos, if you have any and of course, all of the other things on your site which you know are critical to the running of your online business. This is to ensure that there are no glitches when you finally launch. It will be embarrassing to the reputation of your business if you launch a site that has problems.

Recommended Reading: Top 3 Mistakes to Avoid When Starting a New Business

Conclusion

Starting your own online business is definitely the quickest route to becoming your own boss in today’s economy. However, to ensure that you don’t become one of the statistics of failed online businesses, it is important that you carefully put the above tips into consideration. To be forewarned they say, is to be fore-armed! Overlooking these simple tips could be costly.

How to Succeed with Inbound Marketing in 5 Easy Steps!

Do you do inbound marketinging? If so, do you really understanding what inbound is all about?

Indeed, in the recent past incound marketingas a marketing word has become a buzz among internet marketers and, especially bloggers. Corned by the good folks at HubSpot.com the term has become for many, the internet marketing magic wand you need to succeed widely on the net!

Of course, I wouldn’t doubt that. However, it’s rather unfortunate that of those talking, only a few really know what inbound marketing is. On various occasions I have heard many of these self proclaimed ‘ experts’ refer to marketing as one and the same as inbound marketing!

Of course, the two terms can definitely be used interchangeably but, is inbound marketing all about content marketing?

Can simply creating and distributing content online with the mind of selling a product or service be referred to as an inbound marketing?

In this blog article, I aim to clear some of the misconceptions about inbound marketing. If you are considering marketing your online using inbound marketing or you are somehow already doing so, the following information will help you better understand and effectively implement this marketing strategy that is taking the internet by storm!

Understanding the concept of inbound marketing

Now, I must say that ever before HubSpot came about the word “inbound marketing” and many online marketers jumped at the it, I have been working with the concept of inbound marketing. This is because right from my early days on the net I read a book, “The Affiliate Marketing Masters” that laid out this concept despite the fact that it never called it that.

But the foundational knowledge I got from that ebook has always formed the basis of my marketing strategy. The concept is based on the fact that people go online not to be sold to but to get information. As a marketer therefore, all you need to do is to position your brand, product or service as the go-to expert for the needed information. By so doing, you would be attracting the right prospects and instead of chasing them!

This is why inbound marketing is also referred to as “pull marketing” as opposed to the traditional “push marketing”!

With that being said, et’s have a working definition of the term “inbound marketing”.

What Really Is Inbound Marketing?

Here’s what Wikipedia.com has to say about inbound marekting:

“Inbound marketing is the promotion of a company or other organization through blogs, podcasts, video, eBooks, newsletters, whitepapers, , physical products, marketing, and other forms of content marketing which serve to attract customers through the different stages of the purchase funnel.”

And HubSpot.com, the people generally accepted as corning the term “inbound marketing”, has this to say:

“Inbound marketing is about using marketing to bring potential customers to you, rather than having your marketing efforts fight for their attention. Sharing is caring and inbound marketing is about creating and sharing content with the world. By creating content specifically designed to appeal to your dream customers, inbound attracts qualified prospects to your business and keeps them coming back for more.”

Simply put, inbound marketing is a general term for different marketing techniques that are combined into an overall marketing plan to produce outstanding results.

Now, the key to understanding this definition is the word COMBINED.  You must understand that these techniques are “combined” not “strung” together.

Before now, marketers using what is now referred to as outbound marketing, adopted fragmented techniques like print advertising, internet advertising, PR, cold calling, etc. in an attempt to boost sales.

The intent then was to reach as many prospects as possible. It doesn’t matter to the outbound marketer if the prospect needed that product or service at that very moment. It was simply about pushing out different marketing messages with the mind of seeing which one would stick!

Now, that strategy was nothing but the old “foot-in-the-door sales technique” when you go knocking on doors and ‘forcing’ yourself into the homes of prospective clients, trying to convince them of how wonderful your product is!

Recommended: Top 3 Reasons Why Content Marketing Will Fail You!

Indeed, outbound marketing was nothing but a hit and miss affair!

Inbound marketing, on the other hand, puts the focus on the prospect/customer instead of your product, service or company. Instead of using some clever hard sell tactics to get the sale from the reluctant and indifferent prospects or customers, you position yourself and make the business come to you.

How to Succeed with Inbound Marketing

Steps to inbound marketing success

To succeed with inbound marketing, there are certain fundametnal steps you need to take. If you understand this and follow through with these steps you can be sure of succeeding as an inbound marketer.

Here are the 5 simple steps to creating a successful inbound marekting strategy:

1. Listening

Every successful inbound marketing campaign begins with research. You need to know what the demand is and where it is coming from. Creating your inbound marketing content without any research is nothing but operating with the outbound marketing mindset.

You need to research what you competition is doing, what your prospects and customers need and what they are saying about you, your product or service.

The good thing is that you don’t have to look far as the internet has a lot to offer you about this research. You can use the search engines and keyword tools to know what your target audience are asking or looking for.

Social media sites come handy here also.

Now, whenever I hear anyone, SEO is dead while proclaiming to be an inbound marketer, I immediately know that that person have a wrong understanding of what inbound marketing is.

SEO is simply one of the old techniques that is necessary in inbound marketing. SEO helps you to produce the ‘right’ content that will help you attract the right prospect based on your research.

I do not just recommend understanding the basics of SEO as an inbound marketer because I am an SEO web content writer but because it is really the bedrock of creating the right content for your inbound marketing campaign.

2. Producing

As mentioned above, once you have listened and understood what your existing and prospective customers’ needs are from the conversations they are having online, your next move is to produce content that address those needs.

You should aim to be the go-to-resource by positioning yourself as a voice and authority in your industry. This way, prospective clients or customers will be attracted to you instead of you running after them.

It is important to note that creating quality and useful content that engages the attention of your prospects and customers is actually the most vital part of your inbound marketing strategy. It is what truly drives the inbound marketing wheel. This is why many see content marketing as one and the same as inbound marketing!

It is important therefore that as a business if you are hard up on time or you simply lack the in-house resources to create valuable web content, you mustn’t hesitate in hiring professional content writers since this will pay handsome dividend in the long run.

3. Engage

Inbound marketing is not a one-way traffic. It is not just about listening and producing quality content. That is nothing but ‘old school’ outbound marketing.

Working with what you know about your target audience in your research and using your content as a launching pad, you should move beyond that and aim to know them more ‘intimately’. Engage with them in order to gain their trust.

One effective way to do this is through social media. With social media you can spark a two-way conversation with your prospects/customers. Facebook is big right now. Take advantage of it.

There are tools that will help you set up keyword alerts to notify you of discussions about you and your product or service. One such service is Google alerts.

Email marketing is another old technique that you can use. Initiate the conversation on social media and then find a way of also getting them on your email list where you work on developing the relationship.

Recommended: The 3 Scientific Steps to Using Social Media for Online Selling!

You may also want to download my Facebook marketing guide. Click here to download!

4. Transform

The ultimate aim of marketing is actually the resultant sale. Prospects and website visitors need to be converted into leads while leads must be converted to customers.

Through your engagement and lead nurturing, you expertly move every prospect through the buying cycle and ensure that when they are ready to buy, you will definitely be the ultimate choice!

This demands creating more and different types of content focused on the different stages of the buying cycle. Work with your insights and interactions and create the right type of content required.

At this stage you definitely need an email management system to drive your engagement and lead nurturing. There’s no better way to do this than through and autoresponder like GetResponse.com.

5. Grooming

Effectively engage with your prospects

If you have been online for some time By now, you already know that things change easily and quickly online. This calls for a constant improvement of your inbound marketing strategy. You should continuously analyze, track and ensure your content is updated to keep leads, not only engaged but also to remain loyal to your brand.
Continuously improve on your offerings to stay on top of what is working.

Simply put, rinse and repeat!

Conclusion

From the above you will understand that content is the bedrock of inbound marketing. This accounts for why many see content marketing as one and the same with inbound marketing. But as you have seen, inbound marketing is actually more than content marketing.

Nevertheless, for you to TRULY succeed with your inbound marketing strategy, you need not just content but high quality content. If, as a business, you lack in house expertise on content creation the better route to take is to get quality professional SEO content writers to help you with your web content.

Over to you: Let’s have your thoughts on how to succeed with inbound marketing in your comments below.

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Top 3 Business Blogging Mistakes That Can Cost You Your Business!

Are you an blogger (i.e. you run a blog that is geared towards driving traffic to your small business) or do you regard yourself as a blogger who makes money ?

Whatever the terms by which you want to be known, a blog is one marketing tool that you don’t want to ignore as an online marketer. Since the advent of blogs they have become very useful both as models or traffic-generation tools for small businesses.

Here are some business blogging stats that will interest you:

  • B2B entrepreneur blogger drive 67% more leads than those that do not.
  • Businesses that blog are 13x more likely to enjoy positive ROI.
  • Companies who blog receive 97% more links to their business websites.
  • Blogs are rated 5th most trusted source for accurate online information.

Now, despite these stats, a blog could become a problem to your business if not used well!

After 7+ years as a blogger I can rightly say, blogging is like a two-edged sword – handle it rightly and you will enjoy the benefits; misuse it and you’re sure to get hurt!

The unfortunate thing is, many small business owners and approach blogging with a mindset that is tantamount to sabotage!

3 Blogging Mistakes (Sins) that Can Cost You Your Business!

In this post, I want to highlight the top 3 business blogging mistakes you must avoid if you desire to get the best from your business blog.

Ready for this? Then let’s get started:

1. Not Aligning Your Blog with Your Business Objective

Align your blog content with your business objectives

This is indeed a sin of the highest order!

One thing I have discovered about blogging in the past few years is the EASE with which you can be thrown off your chosen path. I have seen very many passionate bloggers who started their blogs which the mind of promoting their home based business.  They were fired up having heard of the wonderful things a blog can do for your small business website.

Unfortunately, in a bid to increase blog comments on their blogs and because of the influence of other blogs which they were frequenting in order to drive traffic through comments, these entrepreneurs who started well were soon distracted by what they read on the blogs they frequented. Most times these blogging entrepreneurs, forgetting their business purpose and , suddenly start writing about blogging tips and other make money blogging content because, to them, these topics are more popular amongst bloggers.

If you have fallen into this error, you are committing a heinous SIN against your business! You must understand that RELEVANCE is the key word when it comes to building your business through blogging. When a visitor comes to your business blog your content must be able to give him/her a sense of what you are offering. Don’t write about the latest updates when your business is, selling men’s wear!

Know your target audience and focus your content at that one persona!

2. Not Generating Leads with Your Blog

Your blog shoul help you drive leads for your business

As mentioned above, one of the benefits of blogging is growing a list of potential customers. Your blog should therefore have a system for capturing these leads in the first place and then nurturing them into paying customers. If you are not doing this right now with your business blog then you’re sinning against your business!

Of course, many bloggers have the wrong notion that adding an RSS feed subscription is enough for your blog. But the truth is RSS feeds have limitations as they are not designed for selling – something you will want to do as a business.

To build a responsive list that will help you build your business you need a reputable lead management system. There are many good lead management system providers out there that you can choose from. In choosing it is important that you choose those that offer autoresponder services which will allow you to automate most of the lead management process.

One autoresponder that you can depend on any day any time is GetResponds.com. This is one email list management system that is very popular with successful online business owners. One good thing is that you can test run the system for free for a whole month before opting to pay for it. Another thing I found really useful about the system is that you have the opportunity to get a free 30 email list building training during that 30 days of testing the system! Frankly, I must say this alone is GOLD as the training you get will help you greatly in your business.

Click here to get your free 30 days trial.

If you want to get more results with any autoresponder services, it’s advisable to also use a lead capture program like the “Easy Optin Builder” or …. These programs are great for creating popup optins or lead capture pages that will help you capture email addresses on your blog.

For details about the Easy Optin Builder,  Click here!

3. Creating Content That Stinks

great content works great for your business goals

There’s no doubt about it, your blog exist to help you create content that will engage, excite and entice your target audience to take the action you desire. So content is actually the driver of a blog’s success.

Now, it is true that you don’t need some professorial qualification to create your blog’s content, but the fact is, if your blog content is below par you will have more people clicking away from your site than you will have them clicking to visit!

Many people will judge your expertise and how qualified you are in your niche by the content you post on your blog. This being so, it is important that you run away from posting content that is filled with misspellings and that is badly written on your business blog. Too many grammatical errors and misspellings will only help in driving away potential customers.

SUGGESTION: If you have challenges creating high , either get other people (freelancers) to create content for you or better still, get a voice to text converter.

With a voice to text converter you will find it much easier to produce content for your blog as all you need is to “talk” your articles while the software types it out for you. This way you don’t need to fear misspellings and grammatical errors. Besides, you will have a more “conversational” sounding article which will be more engaging!

One voice to text converter that I will readily recommend is the Dragon Naturally Speaking software. Dragon is presently the world’s bestselling speech recognition software. It will not only turn your talk into text but can also help in making other computer tasks easier and faster.

Dragon NaturallySpeaking Premium 13.0For example, the Dragon NaturallySpeaking Premium 13.0 speech recognition software is three times faster than typing – with up to 99% accuracy. You simply say the words and they will appear on your computer screen. You can also dictate or modify documents, spreadsheets and presentations, manage email, search the Web, post to Facebook and Twitter, and more.

For more details about the Dragon NaturallySpeaking Premium 13.0 speech recognition software, please click here!

Conclusion:

A blog is a MUST for your online business but you must guide against committing the above blogging mistakes. Ignoring this advice could result in devastating outcomes. As the competition is getting stiffer by the day you must also rise up to the challenge.