62 Best Free SEO Tools Every Digital Marketer Should Use

Are you searching for the best free SEO tools to help you improve your website's ranking on search engines?

Have you tried every trick in the book but still can't seem to get the desired results?

Then look no further because I’ve compiled a list of the best free SEO tools that you can use to enhance your digital marketing efforts.

Here at the Web Income Journal, we know the importance of using top-notch SEO tools. With premium SEO tools you get advanced features for optimizing your website for improved visibility. However, investing in expensive SEO tools is not definitely for everybody. For example, since I published the post, “Top 15 SEO Tools for Small Business Success”, some of the questions I have received are, “How can I optimize my website for SEO for free?” and, “How do I get free tools for SEO easily?”

The truth is, there are 101 free SEO tools that will help you optimize your website for search engines. The problem however is, with so many options choosing the right one can be overwhelming. This is because many of these tools offer similar results.

This post is actually a response to the many questions about free SEO tools. In this post, I’ve decided to compile a list of  62 excellent options that you can use. To make this post as comprehensive as possible, I covered everything from free SEO keyword tools and on-page SEO tools to plagiarism checkers and website analysis tools. I also touch on some of the best free SEO tools for YouTube, Etsy, and content writing.

Besides, to make the post easier for you to navigate, I’ve categorized the tools by SEO functions. This way, you will be able to find the tools that suit your needs much easier.

So, if you're ready to take your SEO game to the next level, keep reading.

Recommended: The Ultimate Guide to Choosing the Best WordPress SEO Plugin

What are SEO Tools?

I’m sure by now you should know what SEO tools are and what they do. However, for those may be new to the world of SEO, let’s start with understanding what exactly SEO tools are.

Simply put, SEO tools are software programs that are designed to help you optimize your website for search engines like Google, Bing, and Yahoo.

These tools can help you identify keywords to target, analyze your website's traffic, track your search engine rankings, and much more. Some SEO tools are free, while others require a subscription or a one-time payment.

With so many SEO tools available, it can be overwhelming to decide which ones to use. That's why, in this post, I’ve compiled a list of the best free SEO tools that you can use to improve your website's traffic and search engine rankings.

Should I Use All of These Free SEO Tools?

You might be wondering right now, 61 tools? Do I need to use all of these tools?

Definitely not!

Fact is, when it comes to choosing the right SEO tools, you simply need to consider their relevance to your business. Be adaptable and be open to experimentation. However, prioritize those with the best potential to get the optimal results out of your marketing efforts.

I have decided to include so many tools in this post because I wanted to give you a comprehensive list of the best SEO tools out there. However, if I am to suggest just one SEO tool that you can implement right away, that tool will be Rank Math SEO.

Rank Math SEO is a WordPress plugin that offers a suite of powerful SEO tools, including keyword tracking, Google Search Console integration, and advanced schema options. It also includes a user-friendly interface that helps you optimize your content for search engines by providing real-time feedback on your content's readability, use of keywords, and meta descriptions.

Download a free copy of Rank Math SEO here!

Recommended: How to Perform Web SEO Analysis Free Using Rank Math SEO

Alright, let’s get started with the list of our top free SEO tools.

Best SEO Tools for Digital Marketing According to Category

Category 1: Best Free SEO Keyword Research Tools

Keyword research is the backbone of any successful SEO strategy. It's essential to find the right keywords that can drive traffic to your website. But with so many keyword research tools out there, how do you know which ones are worth your time?

Here are the best free SEO keyword research tools that can help you find the most profitable keywords for your website:

1. Google Keyword Planner

Google Keyword Planner is one of the best free keyword research tools out there. It provides a lot of data about keyword search volume, competition, and other important metrics. This tool is ideal for beginners who are just getting started with keyword research.

2. Ubersuggest

Ubersuggest is a free keyword research tool that provides comprehensive data on search volume, CPC, and competition. It also provides suggestions for related keywords and offers a competitive analysis feature that helps you see how your competitors are ranking for specific keywords.

3. Keyword Tool

Keyword Tool is a free keyword research tool that generates long-tail keyword suggestions based on the user's query. It provides a lot of data on search volume, CPC, and competition. This tool is ideal for finding profitable long-tail keywords.

4. SEMrush

SEMrush is a comprehensive SEO tool that offers a lot of data on keyword search volume, competition, and other important metrics. While its free version has some limitations, it still provides valuable insights into your website's SEO performance.

5. Ahrefs Keyword Explorer

Ahrefs Keyword Explorer is a free keyword research tool that provides valuable insights into keyword search volume, keyword difficulty, and other important metrics. It also provides suggestions for related keywords and offers a competitive analysis feature.

6. Soovle

Soovle is a unique keyword research tool that provides suggestions from multiple search engines and websites, including Google, YouTube, Bing, and Amazon. It's a great tool for finding long-tail keywords that can drive traffic from multiple sources.

7. Google Trends

Google Trends is a free tool that shows the popularity of a keyword over time. It's ideal for finding seasonal keywords and tracking keyword trends.

8. SERPstat

SERPstat is a free keyword research tool that provides valuable insights into keyword search volume, competition, and other important metrics. It also provides suggestions for related keywords and offers a competitive analysis feature.

Category 2: Best free SEO tools for Content Writing

If you're a content writer, you know how important it is to create engaging content that not only educates your readers but also ranks well on search engines. That's where SEO tools come in handy! With the help of free SEO tools, you can optimize your content to rank higher on search engines and drive more traffic to your website.

Here are six of the best free SEO tools for content writing:

9.     Grammarly

One of the most popular tools for writers, Grammarly can help you catch grammatical errors, spelling mistakes, and punctuation errors. Grammarly offers both a free and premium version, but the free version provides enough features to help you improve your writing skills.

10.  Hemingway Editor

Hemingway Editor: The Hemingway Editor is a great tool to improve your writing style. It highlights complex and lengthy sentences and suggests simpler alternatives that make your writing more concise and impactful. The tool also shows you the reading grade level of your content, which is important for creating content that is easy to read and understand.

14. CoSchedule Headline Analyzer

Your headline is the first thing people see, so it's important to make it attention-grabbing. CoSchedule Headline Analyzer helps you analyze the effectiveness of your headlines and provides suggestions to make them more compelling. It provides you with a score and feedback on how you can improve your headline to attract more clicks.

15. AnswerThePublic

This tool helps you find content ideas by analyzing popular search queries. It provides you with a list of questions that people are asking related to your keyword, which you can use to create content that answers those questions.

16. Portent Content Idea Generator

This is a fun tool that provides you with creative content ideas. All you need to do is enter your keyword, and it will generate a title that you can use as inspiration for your next piece of content.

17. Readable

This tool helps you analyze your content's readability, so you can make sure it's accessible to a wider audience. It provides you with a score and feedback on how to improve the readability of your content, such as using shorter sentences and simpler words.

Category 3: Best free SEO tools for Website Analysis

If you're serious about boosting your website's traffic, then you need to keep a close eye on how it's performing. That's where website analysis tools come in handy. Not only can they give you insights into how your site is doing, but they can also help you identify areas for improvement. And the best part? You don't have to spend a dime on many of these tools.

Here are the top 11 best free SEO tools for website analysis:

18. Google Analytics

This is one of the most powerful free SEO tools out there. Google Analytics allows you to track your website's traffic, user behavior, and conversion rates. With this tool, you can get insights into how users are interacting with your site, which pages are the most popular, and where your traffic is coming from.

19. Google Search Console

This free tool from Google provides valuable insights into how Google crawls and indexes your site. With Google Search Console, you can monitor your site's performance in Google search results, identify technical issues that could be impacting your site's ranking, and optimize your content for search.

20. Bing Webmaster Tools

Bing may not have the market share of Google, but it's still a significant search engine. Bing Webmaster Tools can help you optimize your site for Bing and get insights into how it's performing on the search engine.

21. MozBar

This is a free browser extension that provides a wealth of information about any website you visit. With MozBar, you can see a website's domain authority, page authority, backlink profile, and more. This tool is great for competitive analysis and identifying opportunities for link building.

22. SEMrush

SEMrush offers a suite of paid SEO tools, but they also have a free version that provides a wealth of data on any website, including keyword research, competitor analysis, and backlink tracking. With SEMrush, you can analyze your website's performance and identify opportunities for improvement.

23. Ahrefs Backlink Checker

Backlinks are an important factor in SEO, and Ahrefs Backlink Checker is a great tool for analyzing your website's backlink profile. With this tool, you can see which websites are linking to your site, which pages are being linked to the most, and which anchor text is being used.

24. GTmetrix

This tool analyzes your website's speed and performance, providing insights into how you can optimize your site to load faster. With GTmetrix, you can identify issues that may be slowing down your site and take steps to improve its performance.

25. Pingdom

This is another tool for analyzing your website's speed and performance. Pingdom provides detailed reports on your site's load times, page size, and other performance metrics.

26. Google PageSpeed Insights

This tool analyzes your website's speed and provides recommendations for improving its performance. With Google PageSpeed Insights, you can identify issues that may be slowing down your site and take steps to optimize its performance.

27. Varvy SEO Tool

This tool provides a comprehensive analysis of your website's SEO performance, covering areas such as on-page optimization, mobile-friendliness, and site speed. With Varvy SEO Tool, you can identify issues that may be impacting your site's ranking and take steps to improve its SEO.

28. DareBoost

This is another tool for analyzing your website's speed and performance. DareBoost provides detailed reports on your site's performance, including recommendations for improving its speed and user experience.

Category 4: Best Free SEO Tools Plagiarism Checker

When it comes to creating online content, plagiarism is a big no-no. Not only is it unethical, but it can also negatively impact your search engine rankings. That's why having a reliable plagiarism checker in your SEO toolkit is crucial.

 Here are five of the best free tools for checking plagiarism:

29. Copyscape

Copyscape is a popular tool used by content creators and website owners alike to check for duplicate content. Simply paste your content into the search box, and Copyscape will search the web for any identical or similar matches.

30. Grammarly

In addition to being a powerful grammar checker, Grammarly also includes a plagiarism checker feature. It's quick, easy to use, and can catch plagiarism before it becomes a problem.

31. SmallSEOTools Plagiarism Checker

This free online tool allows you to check up to 1000 words of text for plagiarism. It's user-friendly and provides a detailed report of any matches found.

32. Duplichecker

Duplichecker is a simple yet effective tool for checking plagiarism. You can either paste your content into the search box or upload a file. The tool will then search for any matches online and provide a report.

33. Plagiarisma

Plagiarisma is a comprehensive plagiarism checker that supports more than 190 languages. It can search for matches across multiple search engines and provides a detailed report of any potential plagiarism.

Category 5: Best Free SEO Tools for WordPress

If you're using WordPress to power your website, you're in luck – there are a variety of free SEO tools available to help you optimize your content and improve your search engine rankings. The following free WordPress SEO plugins can help you optimize your content, improve your website's user experience, and boost your search engine rankings. Give them a try and see how they can help you take your SEO game to the next level!

34. Rank Math SEO

This plugin offers a suite of powerful SEO tools, including keyword tracking, Google Search Console integration, and advanced schema options. It also includes a user-friendly interface that makes it easy to optimize your content for search engines.

35. Yoast SEO

This WordPress SEO plugins provides real-time feedback on your content's readability and optimization, and also includes features like XML sitemap generation and social media integration.

36. Broken Link Checker

This plugin scans your website for broken links and notifies you when it finds them. This can help you improve your website's user experience and avoid penalties from search engines.

37. WP Fastest Cache

This plugin improves your website's loading speed, which is an important factor in SEO. It caches your pages and posts to reduce server load and speed up page load times.

38. All in One SEO Pack

This plugin offers similar features to Yoast SEO, including XML sitemap generation and meta tag optimization. It's a great alternative if you prefer a simpler interface.

39. Smush

This plugin optimizes your images by reducing their file size without sacrificing quality. This can help improve your website's loading speed, which as we mentioned earlier, is an important factor in SEO.

40. WP SEO Structured Data Schema

This plugin helps you add structured data to your website, which can improve your search engine rankings and click-through rates. It supports a wide range of schema types, including articles, events, and reviews.

41. Jetpack

This plugin offers a range of features to improve your website's performance, including image optimization, website backups, and security scanning. It also includes basic SEO tools, such as XML sitemap generation and meta tag optimization.

43. WP Meta SEO

This plugin offers a range of SEO features, including title and meta description optimization, broken link checking, and 404 error monitoring. It's a powerful tool that can help you optimize your website for search engines and improve your user experience.

Category 6: Best Free SEO Tools for YouTube

If you're a content creator on YouTube, optimizing your videos for SEO can be a game-changer. By increasing the visibility and discoverability of your videos, you can attract more viewers and grow your channel faster. Luckily, there are several free SEO tools that can help you achieve this.

Here are some of the best free SEO tools for YouTube:

44. TubeBuddy

This is a popular YouTube SEO tool that offers a wide range of features, including keyword research, tag optimization, and competitor analysis. With TubeBuddy, you can analyze your channel's performance and identify opportunities for growth.

45. VidIQ

This is another powerful YouTube SEO tool that offers features like keyword research, tag optimization, and competitor analysis. VidIQ provides valuable insights into your channel's performance and helps you optimize your videos for search.

46. Social Blade

This tool provides insights into your YouTube channel's growth and performance. With Social Blade, you can track your subscriber count, view count, and other important metrics over time.

47. YouTube Studio

This is YouTube's official analytics tool, which provides valuable insights into your channel's performance. With YouTube Studio, you can track your views, engagement, and revenue, and get recommendations for improving your videos' performance.

48. YouTube Analytics

This tool provides even more detailed insights into your channel's performance, including data on demographics, watch time, and traffic sources. With YouTube Analytics, you can identify which videos are performing well and which ones may need some optimization.

Category 7: Best Free Etsy SEO Tools

If you're an Etsy seller, then optimizing your listings for search engines is crucial to getting more visibility and sales. Fortunately, there are several free SEO tools available that can help you achieve your goals.

Here are the top five free Etsy SEO tools:

49. Marmalead

This is a powerful keyword research tool designed specifically for Etsy sellers. It helps you find the best keywords for your listings and gives you insights into your competitors' performance.

50. EtsyRank

This is another popular SEO tool for Etsy sellers. It helps you optimize your listings for search engines and tracks your shop's performance over time.

51. Erank

This tool offers a wide range of features, including keyword research, competitor analysis, and listing optimization. It also has a unique “Tag Tool” that helps you create effective tags for your listings.

52. Keyword Tool Dominator

This tool helps you find long-tail keywords that you can use to optimize your listings for search engines. It's especially useful if you're looking for niche-specific keywords.

53. Seller.Tools

This is an all-in-one SEO tool that offers a wide range of features, including keyword research, listing optimization, and competitor analysis. It's a great tool for Etsy sellers who want to take their SEO game to the next level.

Category 8: Best Free AI SEO Tools

Artificial intelligence has revolutionized the SEO industry and made it easier for marketers to optimize their content. Today, there are several free AI SEO tools that are designed to make your job easier by providing you with insights and data that can help you optimize your content and improve your website's visibility.

Here are some of the best free AI SEO tools:

54. OpenAI GPT-3

This is a cutting-edge AI language model that can help you generate high-quality content and optimize it for search engines.

55. Google AI Platform

This platform offers a range of tools for machine learning and AI, including natural language processing tools that can help you analyze and optimize your content.

56. Hugging Face Transformers

This is an open-source library that provides pre-trained models for natural language processing and text generation. It can be used for various SEO-related tasks, such as generating content and analyzing search queries.

57. IBM Watson

This AI platform provides a range of tools for analyzing and optimizing content, including natural language processing, sentiment analysis, and content recommendation.

58. Dialogflow

This is a chatbot development platform that can help you build conversational interfaces for your website or mobile app. It uses natural language processing to understand user queries and provide relevant responses.

59. Wit.ai

This is another chatbot development platform that uses AI to understand user queries and provide accurate responses. It can be used to optimize your website's chatbot or messaging capabilities.

60. Amazon AI

This platform provides a range of AI tools for natural language processing, image and video analysis, and speech recognition. It can be used to optimize various aspects of your website or content.

61. Microsoft Azure AI

This platform provides a range of AI tools for natural language processing, image and video analysis, and speech recognition. It can be used to optimize various aspects of your website or content.

62. TensorFlow

This is an open-source machine learning library that can be used for a range of SEO-related tasks, such as analyzing search queries and optimizing content for search engines. It provides pre-built models for various tasks and can be customized to meet your specific needs.

Recommended: How to Write a Blog Post for SEO Using ChatGPT

Conclusion

Indeed, premium SEO tools have their place in certain scenarios. However, free SEO tools are often sufficient for most tasks. With this curated list of free SEO tools you will not only save time and resources but you will be able to also optimize your website for the search engines. These tools will help you with keyword research, website analysis, content writing, YouTube SEO, plagiarism checking, and much more.

Don't hesitate to take advantage of these tools to gain insights into your website's performance, improve your content, and enhance your search engine rankings. Whether you're a blogger, website owner, or digital marketer, these free SEO tools can help you achieve your goals and reach your target audience.

So, start using these free SEO tools today, and see the difference it can make to your online presence. Remember, effective SEO is crucial for any business that wants to succeed in the digital landscape. By incorporating these tools into your strategy, you can gain a competitive edge and boost your online visibility.

Frequently Asked Questions