How to Perform Web SEO Analysis Free Using Rank Math SEO

Learn how to perform an effective web seo analysis free using Rank Math. Discover everything you need to know to improve your website's search engine rankings.
How to Perform SEO Analysis Free with Rank Math SEO

Are you searching for a simple but proven way on how you can analyze your website for free? Do you need a web SEO analysis free tool that will help you easily analyze your site so you can better optimize it for search engines?

Then welcome to this guide on how to perform SEO analysis with Rank Math SEO, one of the best free SEO tools for website analysis in the market right now.

In today's digital age, having a strong online presence is crucial for any business or website. But to achieve that you need search engine optimization (SEO). This is the process of optimizing your website to rank higher in search engine results pages (SERPs), so it can drive more organic traffic to your business.

However, with millions of websites competing for attention online, achieving a high search engine ranking is no easy feat. One way to improve your website's SEO performance is by conducting an SEO analysis. This involves a comprehensive review of your website's on-page and off-page SEO factors, technical setup, and keyword strategy.

By analyzing these factors, you can identify areas where your website is falling short and make improvements that will help it rank higher in search engine results.

For example, if your website has slow loading speeds, search engines may penalize it in search engine rankings, resulting in lower traffic. By analyzing your website's technical setup, you can identify and fix issues like slow loading speeds, broken links, and poor mobile responsiveness.

In this guide, I'll show you how to perform an SEO analysis using Rank Math SEO, one of the best free SEO analysis tools. We'll cover the key steps involved in conducting an SEO analysis, including setting goals and objectives, conducting the SEO analysis, interpreting the analysis results, and taking action to improve your website's SEO performance.

So, let’s get started!

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What is SEO Analysis?

What is SEO Analysis?

First, let's define what SEO analysis is.

According to Treasure Data,

“Search engine optimization (SEO) analysis is the practice of auditing a website to identify opportunities to improve its placement in search engine results. A related goal is not only to improve search engine results placement (SERP), but also to boost actual organic referral traffic from those search results. Organic referral traffic is one of the basic SEO metrics marketers measure as a part of their overall program.”

Simply put, SEO analysis is the process of evaluating various factors that affect the visibility and ranking of a website in search engine results pages (SERPs). It is an essential step in developing an effective SEO strategy to improve the performance of a website in organic search results.

SEO analysis involves evaluating your website's on-page factors, such as keyword usage, meta tags, internal linking, and content quality, as well as off-page factors, such as backlinks, social media presence, and domain authority.

By conducting an SEO analysis, you can identify the strengths and weaknesses of your website's SEO strategy, determine the factors that impact its ranking in search results, and develop a plan to improve its performance. Overall, SEO analysis is an important process that helps you optimize your website for search engines, increase your online visibility, and drive more traffic to your site.

Importance of SEO Analysis

SEO analysis is crucial for any website owner who wants to improve their website's search engine ranking and visibility. Here are some reasons why SEO analysis is important:

  • Identifying areas for improvement: An SEO analysis provides a comprehensive view of a website's performance, highlighting areas that need attention. This could be anything from technical issues like broken links, to content that needs updating or optimizing for search engines.
  • Staying ahead of competitors: By analyzing your website's SEO, you can also see how your website compares to your competitors. This allows you to identify areas where you can improve and potentially outrank them in search engine results.
  • Improving user experience: SEO analysis helps to identify issues that could negatively impact user experience, such as slow page load times or difficult navigation. By fixing these issues, you can create a better user experience and keep visitors on your site for longer.
  • Better targeting: By understanding the keywords that your target audience is searching for, you can optimize your content to rank higher for those specific keywords. This helps to ensure that your website is reaching the right people and driving more relevant traffic.
  • Maximizing ROI: An SEO analysis can also help you identify which areas of your website are generating the most traffic and revenue. By focusing on these areas, you can maximize your return on investment and achieve your business goals.

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Preparing for an SEO Analysis

Before you dive into conducting an SEO analysis, it's important to prepare yourself and your website for the process. This is an essential step in improving your website's search engine ranking.

Here are a few key things you need to do to set yourself up for success:

  • Set goals and objectives

It’s important to set clear goals and objectives for your SEO analysis. What do you want to achieve with the SEO analysis? Do you want to increase your website's organic traffic? Improve your website's visibility in search results?

Whatever your goals may be, it's essential to have them in mind as you conduct your analysis so that you can focus on the areas that will have the most significant impact on achieving those goals.

  • Choose the right tools

Next, choose the right tools for the job. There are a variety of free SEO analysis tools available to help you analyze your website's SEO, but I highly recommend using Rank Math SEO. This powerful WordPress SEO plugin offers a comprehensive suite of features to help you optimize your website for search engines. In addition to Rank Math SEO, you may also want to consider using other relevant tools, such as Google Analytics or Google Search Console.

  • Familiarize yourself with the website

Finally, it's important to familiarize yourself with your website before conducting an analysis. This includes reviewing your website's content, structure, and technical setup. Spend some time exploring your website and getting to know its structure and content. This will help you identify any potential issues or areas for improvement as you conduct your SEO analysis.

Key Areas for an SEO Analysis

Conducting an SEO Analysis

Now that you've set your goals, chosen the right tools, and familiarized yourself with your website, it's time to conduct your SEO analysis. But before doing that it's important to have a checklist of on-page and off-page SEO factors to evaluate, as well as technical factors to consider.

Here are some key areas to focus on when conducting an SEO analysis:

1. On-page SEO Checklist

On-page SEO factors are those that you can control on your website to optimize your content for search engines. Here are some important factors to consider when conducting an on-page SEO analysis:

  • Title tags and meta descriptions: Make sure your page titles and meta descriptions are unique, descriptive, and include relevant keywords.
  • Header tags: Use header tags (H1, H2, H3, etc.) to structure your content and make it easier for search engines to understand.
  • Content quality and relevance: Ensure that your content is high-quality, informative, and relevant to your target audience.
  • Internal linking: Link to other relevant pages on your site to help users and search engines navigate your content more easily.
  • URL structure: Use descriptive, user-friendly URLs that include relevant keywords.
  • Image optimization: Optimize your images by including descriptive file names and alt tags.

2. Technical SEO Analysis

Technical SEO factors are those that affect the behind-the-scenes structure and performance of your website. Here are some important technical factors to consider when conducting an SEO analysis:

  • Site speed: Make sure your site loads quickly and efficiently.
  • Mobile-friendliness: Ensure that your site is mobile-responsive and optimized for mobile users.
  • Site architecture: Make sure your site is well-structured and easy to navigate.
  • Duplicate content: Check for duplicate content and take steps to eliminate it.
  • Broken links: Find and fix broken links on your site.
  • Schema markup: Add structured data to your site to help search engines understand your content better.

3. Off-page SEO Analysis

Off-page SEO factors are those that are external to your website and affect its visibility in search engine results. Here are some important off-page factors to consider when conducting an SEO analysis:

  • Backlinks: Evaluate the quantity and quality of backlinks pointing to your site.
  • Social media signals: Monitor your social media presence and engagement to improve your off-page SEO.
  • Brand mentions: Keep track of brand mentions and work to increase them.
  • Online reviews: Monitor and manage your online reviews to improve your reputation and visibility.

4. Keyword Research

Keyword research is the process of identifying the words and phrases that people use to search for content related to your business or industry. By conducting keyword research, you can identify the most important keywords to target in your content. Use a keyword research tool to find relevant keywords and evaluate their search volume and competition level.

Recommended: How to Do Keyword Research on Google

How to Do Web SEO Analysis Free With Rank Math

Web SEO Analysis Free With Rank Math

Now that you understand the basics of SEO analysis, it's time to dive deeper into how to use Rank Math SEO for this task.

As you may already know, Rank Math SEO is a WordPress plugin that helps website owners optimize their content for search engines. It offers a range of features that make it easy, even for beginners, to conduct an SEO analysis, optimize on-page SEO factors, and manage website's technical setup.

The good thing is that Rank Math come packaged with all the features to help you handle the key areas of your web SEO analysis. These features include:

  1. Keyword optimization: Rank Math SEO provides suggestions for optimizing your content for specific keywords and tracks your keyword density to ensure it's within acceptable limits.
  2. On-page SEO analysis: The plugin offers an on-page SEO checklist that helps you optimize key on-page SEO factors such as meta descriptions, title tags, and header tags.
  3. Technical SEO analysis: Rank Math SEO checks your website for technical SEO issues such as broken links, page speed, and mobile responsiveness.
  4. Schema markup: The plugin offers built-in schema markup options that help search engines better understand your content and display it in search results.
  5. Integration with Google Search Console: Rank Math SEO integrates with Google Search Console to provide insights into your website's search performance and identify opportunities for improvement.

Benefits of Using Rank Math for SEO Analysis:

Using Rank Math website SEO analysis has a lot of benefits. Some of these include:

  1. Time-saving: Rank Math SEO automates the SEO analysis process, saving you time and effort.
  2. Actionable recommendations: Rank Math SEO provides specific, actionable recommendations for improving your website's SEO performance, making it easy to take action.
  3. Comprehensive analysis: Rank Math SEO analyzes a range of on-page, technical, and off-page SEO factors, providing a comprehensive overview of your website's SEO performance.

How to Use the Rank Math Web SEO Analysis Free Tool

To use the Rank Math SEO analysis free tool you first need to connect your website to your Rank Math SEO account. Not to worry, it is free and easy to connect your website. To get started simply do the following:

  1. Install and activate Rank Math SEO on your website. This can be done either directly in the “Plugins” section of your WordPress site or by downloading the plugin to your desktop and then install it from there.

2. Connect your website to your free Rank Math account. You can easily do this by running the Setup Wizard.

Rnak Math Setup Wizard

3. Activate the SEO Analysis module from the Rank Math dashboard.

Rank Math SEO Analysis Module

4. Navigate to the Rank Math SEO dashboard and click on the “SEO Analysis” tab. The analysis process takes only a few seconds after which Rank Math will present you with a detailed analysis of your website's SEO performance, including on-page SEO, technical SEO, and off-page SEO factors.

SEO Analysis Process

When the analysis is complete, you'll see charts at the top of the page showing your website's SEO score and a quick summary of the issues found. If you only see 21 tests, make sure you're using the plugin in Advanced Mode; otherwise, you'll only have access to the basic tests. The analysis results are divided into three columns: Passed Tests, Warnings, and Failed Tests.

Website’s SEO Score & Quick Summary

The Passed Tests column shows how many aspects of your site don't require fixing. The Warnings column highlights issues that are not very severe but require attention, while the Failed Tests column identifies serious problems that need to be fixed immediately. Although these issues don't break your website, they can be problematic from an SEO perspective.

Moving down the screen, you'll see more detailed feedback broken down into multiple sections. The tests are divided into four categories: Basic SEO, Advanced SEO, Performance, and Security. Some of these tests apply to the entire website, while others are focused on the homepage. You can apply these tests to other pages with the free SEO Analyzer Tool in Rank Math's website.

The Basic SEO section covers the foundational aspects of your website. It analyzes the common keywords found on your homepage and checks if the group of words is cohesive, making the intent of the website clear. It also checks if there is an SEO description for your homepage and if it's too long. The H1 heading is also analyzed, which is the text that usually houses your page title on the frontend.

If your homepage is a static page, you can easily add an H1 heading using any page builder included in your theme or using Gutenberg or Classic editors. If your homepage contains your latest posts, you'll need to add the H1 heading to your theme's index.php file, using WordPress' theme editor. H2 headings are the ones that have the most impact on a page's optimization since they show that the content is organized in sections.

The Image Alt Tags test checks if the images on your site have Alt tags, which help search engine bots determine what an image is all about. It also helps visitors when the images on a page fail to load or for people using assisted devices to navigate the web. Rank Math automatically detects the presence of keywords in both the title and the description. The Link Ratio test is the proportion between internal and external links. Rank Math counts the number of both internal and external links in your homepage and shows a warning if the internal links count is lower than 10.

Lastly, the SEO Title test checks if your SEO title is of an appropriate length because if it's too long, it will be cut off. An appropriate SEO title is essential because it lets search engines know what your website is about and appears in the search results.

Interpreting Your SEO Analysis Results

Interpreting Your SEO Analysis Results

Now that you've conducted an SEO analysis of your website using the Rank Math SEO plugin, it's time to interpret the results and use them to improve your website's SEO performance.

To effectively do this, follow these steps:

Step #1: Review your SEO score

One of the most important things to consider when interpreting the results is the SEO score. This score is an overall measure of how well your website is optimized for search engines. Generally, a higher score indicates better optimization, while a lower score indicates areas that need improvement.

Step #2: Identify areas for improvement

Review the individual factors analyzed in your report and identify any areas that received a low score or that have specific issues flagged. For example, technical issues that need fixing, such as broken links or slow page loading speed, and on-page SEO factors like meta titles, meta descriptions, and header tags, which are critical elements for search engines to understand your website's content.

Another area to consider when interpreting analysis results is keyword research. You may find that you need to optimize your website's content for different keywords to better target your audience and improve your website's SEO.

Step #3: Address the issues

Once you have identified the areas that need improvement, it's time to take action. Rank Math SEO provides actionable recommendations for each factor analyzed, allowing you to quickly identify and address any issues. Use the actionable recommendations provided in your report to address the identified issues. This may include fixing technical issues, optimizing on-page factors, or improving keyword targeting.

Step #4: Monitor your progress

Re-run your SEO analysis periodically to monitor your progress and ensure that your website is continuing to perform well in terms of SEO. Remember, SEO analysis is an ongoing process that requires regular monitoring and adjustment. By using the insights gained from your analysis to make improvements to your website, you can improve your search engine rankings and drive more traffic to your site.


In this post you have learned that conducting an SEO analysis is a crucial step in improving your website's search engine visibility and driving more traffic to your site. By following the steps outlined in this guide, you can conduct a comprehensive analysis of your website's SEO performance using one of the best free SEO analysis tools in the market right now, Rank Math SEO.

So don't let your website's SEO performance fall behind the competition. Take action today and use the insights gained from your SEO analysis to make improvements that will help your website rank higher in search engine results and drive more traffic to your site.

Frequently Asked Questions

  1. What Are SEO Tools?

    SEO tools are software applications that help website owners and marketers improve their website's search engine ranking. These tools can analyze website traffic, identify technical issues, and suggest strategies for optimizing website content.

  2. What Should A SEO Analysis Include?

    A comprehensive SEO analysis should include an assessment of your website's technical health, on-page content, backlink profile, and keyword usage. The analysis should also evaluate your website's performance against competitors and identify opportunities for improvement.

  3. How Do I Know If My Content Is Good For SEO?

    Good SEO content should be relevant, informative, and engaging for your target audience. It should also include relevant keywords, meta descriptions, and title tags. You can use SEO tools to analyze your content and ensure it is optimized for search engine rankings

  4. What Is The Objective Of SEO Analysis?

    The objective of SEO analysis is to identify areas for improvement and develop a strategy for optimizing your website's search engine ranking. This may include technical improvements, keyword optimization, and content creation.

  5. How Do You Analyze A Website For SEO?

    To analyze a website for SEO, you should start by conducting a technical audit to identify any issues that may be impacting your search engine ranking. You can also analyze your website's content and keyword usage to ensure it is optimized for search engines. Finally, you should evaluate your backlink profile and compare your performance to competitors to identify opportunities for improvement.

  6. What Does SEO Analysis Include?

    SEO analysis includes a comprehensive assessment of your website's technical health, on-page content, backlink profile, keyword usage, and performance against competitors. This analysis can help identify areas for improvement and develop a strategy for optimizing your website's search engine ranking.


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