if you want to leverage the power of the internet to make money online then read this guide to internet marketing for beginners…
Read this post and let me know what you think of it, ok?
A Texas-based internet marketing company recently filed a federal lawsuit seeking $3.5 million from a Connecticut competitor that it claimed engaged in fraudulent advertising.
In its lawsuit filed Wednesday in U.S. District Court in Hartford, Adscend Media claims it has lost millions in ad revenue resulting from a targeted attack by Norwalk-based DoGood Media. Adscend claims the attacks left several of its websites blacklisted, a move that has significantly cut its revenue.
At the crux of the lawsuit is what Adscend called an inadvertent programming error made by an employee. As a result, people using mobile devices to view content on one of its three video platforms were shown advertisements multiple times instead of the licensed video that was supposed to follow.
Adscend discovered the error on LootUp.tv and immediately corrected it, according to the lawsuit.
Adscend operates in a marketing space where internet users watch licensed videos along with an advertisement, and earn a small reward for watching the content.
The lawsuit claims DoGood Media and Eric Farrell, its account manager, took advantage of the error by creating a video titled “A Look at Adscend Media’s Deceptive Ad Monetization System.” The lawsuit claims the video accused Adscend of hacking and cheating the system to “defraud advertisers.”
The video was sent to Adscend’s advertising partners earlier this month, according to the lawsuit. Soon afterward, advertising partner SpotX informed Adscend that all of its websites and applications were being blacklisted, cutting of a source of revenue.
Read the full story here.
In our today’s digitally connected world any business that desires successful must, by all means, have some form of digital footprint – a website, a good social media profile perhaps, and of course, some form of presence when it comes to web searches.
However, there are often many mistakes that a lot of small business persons make when it comes to building their websites. As someone who wants to leverage the power of the internet to promote and grow your business and brand, it is important that you don’t make any of these mistakes yourself.
I have specially put this post together to help you avoid making these common mistakes. I invite you therefore to carefully read it.
Website Mistakes to Avoid
Mistake #1: Ignoring Search Engine Optimization
Search engine optimization is key to ensuring that your web page is seen, especially when people use specific search terms directly for your business in popular search engines like Google. SEO is where you focus on keywords in your copy and on your web pages. It also involves getting your website linked back to from other websites and sites with a high domain authority.
When other sites link to your website it shows the search engines that you are deemed “important” and subsequently will direct their clients to your site if it deems fit with the wording used in the original search.
Search engine optimization can be a great way to ensure that your website gets seen when someone is searching within your industry. Ignoring it in your website design is a big mistake you must strive to avoid.
Mistake #2: Underestimating the Power of Social Media
So many people turn to social media these days for personal and business uses. Research shows that almost 70% of people from nations that have active Facebook profiles alone check their feeds at least once a day.
Despite this, many small businesses do not use social media to their advantage. Having a clear and consistent social media strategy can often be an industry leading best kept secret to ensuring that your business is seen by the masses and not by the few.
A professional tone with consistent content will be key to ensuring that your business is seen by a wider audience. Not to mention the various advertising options within sites like Twitter, Instagram.com, and Facebook which can enable you to showcase your business to a massive audience within specific demographics.
Mistake #3: Not Analyzing Data and Website Efficiency
A good looking website is one thing and even making sure people can see it and visit it often. But if your website isn’t running smoothly, has low page loading times or is inefficient, then you will lose potential customers and clients.
The good thing is that with websites like Stackify.com you can ensure that the internet information service systems you have, will be providing you data to analyses efficiency.
Mistake #4: Failing To Create a Memorable Brand
Your brand is very important to how your website looks. It’s the one chance to make a decent first impression.
If your website doesn’t look good or particularly inviting, if your brand doesn’t speak volumes about what you stand for, If your website isn’t easy to use or have the content in which it needs, then it just won’t work for you.
It’s important to ensure that your website ticks all the boxes in order to stand out.
If you do everything you can to avoid these website mistakes you can be sure of carving out a place for your small business in the online marketplace.
In these days when digital commerce is the in-thing if your business does not have a website you’re indeed sabotaging your own success. But having a business website is not enough. That website should be able to meet the challenges of doing business online.
As you may be aware already, your small business website is most times, the first “touch-point” for potential customers. These days’ buyers use the search engines and social media platforms to research potential businesses before they buy. Whenever such potential customer finds you through such a search and visits your site they expect to meet a business that can help them with the solution they are looking for.
But how do they know if you can help them do this?
They can know that by what they see on your website. In a matter of seconds if they think otherwise, your competition is a click away!
Yes, First Impression Do Matter!
In this article I want to share with you a few mistakes of many small business websites in today’s internet culture. I will also attempt to proffer a solution for each.
So here we go…
7 Mistakes Your Small Business Website Should Avoid
1. Infrequent Updates
What is really the purpose of your business site? Well, one is helping your current and potential customers know your business better. And how do you do this? Through the content on your site.
This means to have a website that gains the most business, you must have the best, most up-to-date website possible. If a visitor feels that you do not properly maintain and update you business site, then chances are they will leave and find a similar business that does.
Solution: Constantly update your website content. If you’re not good with writing it’s advisable to get a professional web content writer to do this for you. Besides knowing that writing for the web is something that many small business persons do not have the experience of, the best route is definitely hiring the services of web content writers.
Typically these pop ups did not contain any information that would be viewed as important to the viewer. It was annoying back then when e-commerce was in its infancy and it is much more annoying even now, since newer computer system also have a noise that goes with the popup.
3. Heavy Graphics
A lot of researches have shown that slow loading websites puts off visitors and ultimately affect your business, negatively. Here are some stats that will interest you: 47% of consumers expect a web page to load in 2 seconds or less and 40% of people abandon a website that takes more than 3 seconds to load. (Source)
It is important to note this especially since a good percentage of your visitors will be on a dialup connection. This means they will have trouble downloading your website if you have a large number of graphics on your website.
Solution: Unless your website is in flash (which I would advise against anyway) I suggest you try and avoid using any type of animated graphic, since they typically have large file sizes.
4. Using Heavy, High Contracting Colors
This was another thing that was popular during the internet boom that quickly became unpopular due to overuse. It was once believed that high contracting colors would grab the user’s attention. While this is true, it also has a negative effect since it would hurt the user eyes, and sway them away from the website.
Solution: Case studies like this one on colors and its effect on ecommerce success can help you when you choose your business website’s colors. The choice of your website color is actually based mainly on your business type. My website design company can greatly help you in this area if you need a professional touch!
5. Clutter Up Pages
If your website seems to be cluttered visitors will be less likely to view further into it, especially if they think they will have to weed out the information they need from the information that is useless to them. Your site visitors have a lot of things fighting for their attention. You need therefore to make it easy for them to find what they want on your site so they can get about other things!
Solution: Do not have too much information on each page. You shouldn’t put more than one topic on each. Besides, you should have a good navigation system on your small business site and this will eliminate any problem you may have.
6. Lack of a Navigation System
As mentioned in point #5 above, a good navigation system is a good help in eliminating the problem of clutter. This was something that was lacking in many of the websites created during the internet boom. Once a visitor clicked on a page they were taken to a new page without a way to return or access additional pages within the website. Unfortunately, many small business website are still making this mistake today.
A navigation system insures that the visitor will be able to view your entire website. It will take the visitor back to the page that they originally come from, to the main page, and to the other major parts of the website. Additionally, the navigation (typically near the bottom of the page) should have links to things such as website polices and term and conditions.
Solution: Read solution to #5 mistake above!
Recommended: Best Ways To Easily Get Your Website Noticed Online!
7. Overusing Advertising
This is actually a fairly new problem with website, especially since Google started their Adsense program. Many websites have more ads then information on the page. A visitor does not want to have to weed though the ads to find the content that they are looking for.
The irony of the situation is: A visitor is more likely to click on an advertisement link if they do not feel that they are being bombarded by them. This is defiantly a situation where the saying “less is more” is true.
Solution: If you must place adverts on your small business website then understanding where to place them on the site matters. This article is a good read on this topic.
Your small business needs a website to compete favorably in our today’s digital economy. However, not all websites are built the same. Stay away from these website mistakes when building your business website. More importantly, ensure your business website is constantly updated.
From experience we’ve discovered that most small business persons do not update their business website because of the technicalities involved. But you can overcome this if your business website is built with a simple and understandable CMS like WordPress.org. It will do your small business great good therefore if you have such a website that you can easily update and maintain without resorting to some “experts”.
If you need such a great website solution for your small business then check out my website design company today.
Getting on the first page of Google is any website owner’s goal. And that is because the front page opens your site up to thousands of visitors in your niche. It leads to higher sales, better brand awareness, and better business.
Now you must understand that there’s a science behind a first-page ranking. That science is called ‘search engine optimization’, or SEO for short.
SEO is a series of expert techniques and tricks that show Google you’re the best in the game. If you dream of getting your website on the first page of therefore, you need to know these techniques and then put them into practice.
But, what exactly are these fundamental tricks and techniques?
That is what I aim to reveal to you in this post. So, stay with me!
Expert Techniques and Tricks That Will Get Your Website on Google’s 1st Page
The first thing to know is that Google sends crawlers, or spiders, to every website on the planet. They’re looking for a few important factors to determine how useful and important your website is. The first thing they look for is keywords. By doing that, they get a sense of what your website is about. After all, they want to present their users with the most relevant results. So, make sure you use plenty of descriptive and explanative keywords in your headers, titles, and copy. We often find that hiring an SEO consultant can help you highlight the very best keywords for your business.
Google like to know they’re sending users to a reputable, established site. To do this, they measure your level of authority. There are a number of ways they do this. First of all, how much traffic is accessing your site. If a steady stream of visitors are coming to your site, Google can assume you have something to offer. They also take into account the authority of the sites linking to you. For example, if The Huffington Post links to your website, Google can assume you have a certain level of authority and credibility.
Google don’t like to send their searchers to slow websites. That would damage their credibility. So, they scour the web for high-performing, fast websites. If yours takes too long to load, it’s never going to make it to the first page of Google. Speak to your web host about speeding up your initial server speed. Then consult your web designer to make the website pop faster. Trust us, Google will notice the difference.
4. User Experience
The speed and performance of your website all feeds into the umbrella topic of user experience. Google wants to make sure that searchers find what they’re looking for. If your website is confusing, difficult to navigate and fussy, you’re moving down the ranks! Google only ranks simple, effective websites that provide a fantastic user experience.
5. Content And Social Media
There’s a lot of talk about social media in SEO circles. Now, Google don’t take into account your follower numbers or number of likes on Facebook. But, they do rank authority. And the best way to get authority (lots of traffic and lots of links) is through content and social media. Use high-quality content to spread all corners of the internet. Build your social media network, and ensure there is a community that relies on your website.
Finally, always know that Google is a tricky beast to please. The best-techniques are always changing. To stay ahead of the game make sure you keep up with the times, and ensure your website is performing. Do this and you will always come out a winner!
SEO is big news in business circles these days. In fact, it is that big that almost every business now use some SEO within their marketing strategy.
If you take it further and say, starting a successful business in 2015 without SEO would be akin to failure, you’ll not be far from the truth! This is another reason why you would want to hire experts in SEO if you are not confident of doing it yourself.
But, is it as easy as hiring an expert and instantly succeeding?
No, you need to do your research first and ask a couple of essential questions.
In this article I want to share with you some questions you need to ask before engaging SEO experts to handle the SEO needs of your website. of course, you know you’re investing your hard earned money, right? So if you don’t want to pump money into an investment that will produce any ROI then you want to listen up!
Ready? Then let’s get started…
1. How Will You Improve My Search Engine Rankings?
Every search engine optimization company you come across should tell you how they plan to tackle the issue. They are not giving away trade secrets to the enemy by revealing this information, so stay clear of companies that don’t cooperate. How else are you supposed to understand how they will perform? Also, they should tell you how long it will take to do complete the job. A few of the things you are looking out for are technical reviews of your website and “on page” optimization. Both will weed out any broken links and make your website as search engine friendly as possible.
2. Do You Follow Webmaster Guidelines?
You want a company that does adhere to these guidelines because that is how search engines rank their websites. The Webmaster guidelines are there to make sure fake links and spam content are not used to drive up the websites. If they don’t adhere to these rules, the likelihood is that your site will suffer. Google and other engines will spot it straight away and lower your ranking as a result.
3. Can You Guarantee Me Top Spot?
When a company says ‘yes, of course, we can’, seriously consider dropping them from your list. In all honesty, it is impossible to guarantee results. That is mainly because search engines move the goalposts and mainly because there is a lot of competition. Even the best SEO companies in the business won’t guarantee you top spot in the rankings, so no other SEO company should guarantee it either.
4. Can I Have A List Of Your Current & Past Clients?
It is important that you have access to unbiased and impartial reviews. Also, you want a list of their customer base to make sure they are telling the truth. A lot of companies will take the risk and lie to you about all kinds of topics. SEO is incredibly important, so don’t take the risk. Ask around for information and validation of the company you are thinking about choosing.
5. How Do You Measure Success?
Measuring success is important because you both need to be on the same page. They might think they have done their job while you are not happy with the performance. All it takes is communication and a set of goals that you would like to achieve.
Indeed, there are plenty more questions you could ask, but these are the most basic and important. the answers you receive from these questions will readily help you assess what type of SEO expert you’re about hiring.
In our day and time, coming up with business ideas is really not a problem. All around us there are opportunities that make business ideas pop into our minds now and then. However, not many of us take these ideas forward.
The truth really is, coming up with some great idea is not what puts food on the table. An idea will amount to nothing except you package it into something people will be ready pay you for.
Now, you need funds that will help you transform that great idea into a salable product or service. And, this is where many have problems. But you don’t have to give up.
Here are a few tips on how to get that much needed finance for your new startup business.
How to Get Funds to Finance Your New Startup!
1. Draw Up a Plan and Keep Costs Low
Before you start looking for money to finance your startup, you need a solid business plan that outlines the money you’re going to need to get the business off the ground. You need to be realistic about how much money you’ll need but keep your forecasted costs as low as you can.
Remember, you can’t leave anything out when you’re creating your plan. If you do, nobody will take you or your business seriously when it comes to looking for financing. Factor in the cost of creating your products, hiring staff, web design, your premises, insurance and anything else that’s specific to your business.
Some banks are still a little reluctant to take risks and lend to startups. But if you have a good idea and you have a plan to back you up, there’s still a chance of you getting a loan. Credit unions and community banks could be easier to loans from if you’re starting a small business, explore all the options open to you.
Be careful to make sure you can manage the repayments on the loan though. Don’t take out a loan with high-interest rates. Short-term loans are not meant for starting businesses, so don’t be tempted by the offer of quick cash that they provide you with. It’ll only end badly for you.
If your idea is great, you might be able to attract investors. They’ll put money into the business for a share of it in return. There are some downsides to this as it means you have to sacrifice a proportion of your business to someone else, but that’s the tradeoff that you need to weigh up and consider.
So, how do you find an investor? There’s no easy answer to that question. There are some investors that are always on the lookout for new ideas, and you’ll be able to contact them through an agent. But sometimes, the best way to find an investor is to network and make contacts in the industry – it’s the best way to meet influential people.
Crowdfunding is the new kid on the block in terms of business financing. It’s something that has really exploded over the last 5 years because of new websites. These websites bring together people with business ideas and people who want to see that business succeed, and they can do that by putting their own money into it.
It’s a very democratic way of starting a business because it transfers power into the hands of ordinary people. It’s up to you what you offer people in turn for them putting money forward. You could offer them shares in the business or something simple like a t-shirt of other merchandise products.
Financing your business startup is the first of many hurdles you’ll have to clear as an entrepreneur, but don’t let the scale of the challenge hold you back. Put the above tips to use today and you’ll soon see your ideas fly into life!
Advertising have always been an essential part of marketing any business, whether offline or online. As it is commonly said, if you are doing business and not advertising you are like a man winking at a beautiful lady in the dark – you’re the only one who knows what you are doing!
So as a small business one of the challenges is how to effectively put the word out there about your business without breaking the bank. The fact is, as a small business you do not have the kind of funds that other bigger corporation have. To stay competitive and afloat therefore you need to be proactive and creative in your advertising spend.
One of the wise things to do is to factor in your advertising costs as part of your overall expenses. You must understand that advertising cost like phone directory ads, business association block ads, and print media are quite high while your budget would definitely be negligibly small.
But that shouldn’t mean that you should be left out of the advertising arena since, as you can see above, advertising is important to the growth of your business. In this article therefore we will look at a few ways you can “get the word out” about your small business without hurting your budget!
1. Be creative in your use of the internet
The rise of the internet has spawned an entire industry with it. While the late 1990s stories of the internet was mostly about dot.com companies who made a fortune and then went bust, the internet has today created a more robust, rational and lively market.
It will interest you to know that while Christmas season sales typically increase around 4% year over year for “brick and mortar” retailers, the internet has been seeing year over year increases of 30% and higher! These are figures you really do not want to ignore as a small business operator when crafting your marketing plan.
2. Make use of search advertising programs
The biggest players of the online game today are search engines, with Google, Yahoo!, and MSN leading the pack. When making your advertising plan it is important that you do not overlook advertising networks like Google Adwords, run by Google and Yahoo! Publisher Network by Yahoo!
You can use these networks to get your ads on websites in your local area or across the world for a small amount per click. What this means is that you don’t pay for advertising unless someone clicks on your ad and goes through to your site. To keep clicks from getting out of control you determine the price per click and the amount per day, week, or month you are willing to pay. A really great way to control your small business budget!
3. Advertise on small target sites
Banner or text ads on select sites can also be helpful for your small business. If there is a web site you like and you suspect that a lot of your customers would frequent that site, contact the webmaster to learn what his advertising charges would be. Perhaps in exchange for submitting a few helpful articles, the webmaster would waive your advertising fee altogether. Or, at the very least, accept any other help you could provide.
4. Set up your own website
There is no doubt that a website is an essential for any business that wants to compete profitably in today’s economy. Starting your own site will help you easily get the word out about your small business. If you are feeling intimidated about starting a website, it will interest you to know that, while it does help to have someone who can guide you through the set up process, you don’t really need some geek knowledge to establish your site. Your set up cost might just be within the range of $100-$125 per year for hosting and domain name fees. And if you can get a web professional who will help you optimize the site for the search engines that cost could be easily gotten back in a matter of months.
5. Article marketing
You can also generate plenty of attention by writing articles, just like the one you are reading now. No, you don’t need to be a professional writer, but if you can clearly convey your thoughts and present a plan of action for your readers [such as: buy my product] you can get what amounts to be free advertising. How so? By submitting what you write to article submission sites for wider dissemination. By including helpful links in the author resource box you can cause search engines to make your web site much more visible as your article gets reprinted on other web sites. Furthermore, readers will perceive that you are an “expert” and will likely inquire to find out just what you are all about. You can call this, “small business advertising on the cheap!”
If you consider this carefully, you will come to see that you don’t have to be strapped by high advertising costs as a small business owner. You simply need to be creative in your use of the internet since the internet offers several cost effective ways of informing people about who you are, what you do, and where they can find you.
SEO in this days when Google is running amok looking for whom to devour? Are you advocating for me to use SEO for my Facebook marketing strategy?
Of course, I can understand your concern knowing very well that SEO has undergone some very unpleasant changes in the recent past. However, you must understand that search engine optimization remains one of the most easiest way of letting the search engines know what your webpages is about.
Besides, search engine optimization (SEO) and Social media optimization (SMO) when used together are a powerful combination that will supercharge your website success – beyond your imagination!
Therefore with the importance of Facebook as a part of online marketing strategy becoming very clear to business owners and marketers, effectively using SEO to boost your Facebook marketing is something you will want to consider. Nevertheless, you must understand that it has to be an ongoing engagement with users.
So, how do you use SEO to boost your Facebook marketing strategy? Here are a few SEO tips that you can follow to good effect.
Related Reading: 11 Simple Tricks to Market Your Facebook Page More Effectively!
1. Choose Your Username Wisely
Facebook has introduced username option, which has given a short in the arm to enterprises to be identified easily through optimization. You can ensure that your username reflects your business’ true identity. It should be able to describe your business in a targeted manner. If your company has less name recognition, you should focus on exactly what you do and for whom.
2. Custom URLs For Facebook Fan Pages
When your Facebook page gets more than 25 likes, you are given the option of picking a unique URL for your fan page. Since URLs are data streams for search engines, they should reflect what your business is all about. Your URL has to be chosen carefully although now Facebook does allow you to change it twice; unlike earlier when if you had picked a URL you would have to stick with it.
3. Optimize Your “About” Page
When users are searching on Facebook, not only will they find your personal page but your business page and company profile as well. Hence it’s imperative that your “About” page is optimized for the right keywords. As there is a growing emphasis on internal searches on Facebook, the About page becomes more important as that’s one place where users can place large amounts of Custom text. Make sure the content here flows naturally and the keywords are used in the right context.
4. Install Facebook Plug-ins On Your Company Website
Buttons and live-streams that show your Facebook content should be made a part of your website. It will ensure that there is a growing awareness about your Facebook page. Those who are not following you on Facebook will get a glimpse of what you have to offer on the popular social media platform.
5. Leverage Backlinks
Backlinks are integral to search engine optimization and you can never lose sight of them irrespective of your strategies. If you have a larger number of quality inbound links, search engines like Google will assign more authority to your page. It is true for fan pages as well, which is why you have to take all opportunities to link it to other media platforms like blogs, Twitter and your website as well. Facebook can also be included in your newsletters and emails to gain further visibility.
Recommended: How to Boost Your Facebook Marketing ROI!
6. Keep Things Fresh
If you want to boost traffic to your Facebook page, you have to focus on items that are share-worthy. Feeds are fast-paced, which is why your content has to be fresh. Pay more attention to the first word of your post because Google does. You can also keep your content fresh and make it more personal by adding photos to your post. It also gives you an added opportunity to optimize your post by adding captions.
7. Use Photos with Captions, Descriptions etc
By all means focus on URLs and status updates you have on your Facebook page but don’t overlook the descriptive fields with appropriate keywords for all the images you are adding on your page. It is very simple to do, doesn’t take a lot of time and ensures that search engine ranks are affected positively. If you make the most of all the features that are offered by Facebook, you ensure that the overall authority of your page is enhanced.
8. Encourage Fans to Comment and Like Your Content
If fans like or comment on your stream their name is linked to their profile page by Facebook. As the profile stubs of these users get indexed, Google will notice the reciprocal links between your page and that of your fans. Hence the bond will only get strengthened organically over time, and bring you desired results. Overall it ensures that there is a positive link weight between these profile stubs and your fan page and vice versa.
9. Steer Clear of Facebook Content Trap
The aim should be to use Facebook to ensure that traffic is driven to your blog or website for that matter. That’s why it’s important to avoid putting your entire content on Facebook. It’s a good idea to link from your Facebook to the content source, which will bring users to it. It will bring users one step closer to becoming customers, repeat customers and part of your email database. You will also ensure that you build more links to your website and blog, which helps with SEO too.
10. Use Keywords
Keyword optimization is extremely important for Facebook pages just like it is for all other mediums including websites. You should have your relevant keywords in title of your page, the company description and your business’ mission statement. Google’s bots usually analyze these elements of your Facebook page, which is why focusing on them can help you with your search engine rankings.
You have to understand that boosting your Facebook presence is a task that cannot be done overnight. But taking the efforts to do that will show your dedication towards the growth of your business, especially on social media, which is of great importance today. These are some of the basic search engine optimization techniques that can be added to your Facebook page to ensure that your content gets more visibility and your online presence is enhanced. You should also pay attention to your Facebook page’s analytic growth so that you can implement new strategies and build a strong bond with people.
Google, a few days ago, celebrated 15 years of fruitful and innovative service to the online community. And as a happy birthday package, the giant of online search has launched a major update of its search engine algorithm – code-named Hummingbird. This is the biggest update since the Caffeine update of early 2010 and according to Google this update is to affect about 90% of all searches!
Though the Hummingbird update was released about a month ago Google waited till when it celebrated its 15th birthday to make the news public. To make the event a memorable one the announcement was made during a press event in the garage of the Menlo Park (Calif.) house where it all started some 15 years ago.
No doubt, Google has been a major player in the search engine business since the internet started and through these years Google has championed a number of innovations helping to improve how people use the search engines. However, it does appear that we will be seeing more in the days ahead as hinted by Amit Singhal in his official blog post:
“15 years on, we’re just getting started. We want to help you make more of each day.
“We’ll keep improving Google Search so it does a little bit more of the hard work for you. This means giving you the best possible answers, making it easy to have a conversation and helping out before you even have to ask. Hopefully, we’ll save you a few minutes of hassle each day. So keep asking Google tougher questions—it keeps us on our toes! After all, we’re just getting started.”
So, What Is In The New Search Engine Algorithm Update?
Designed with the changing usage of search in mind, Google says Hummingbird have 200 different ingredients and will be able to handle complex search queries. For example, Google claims that Hummingbird is designed to serve better search results with queries that have context attached to them as it would automatically attach th
e context – time, location, contacts among others – to search queries in order to make the results more meaningful to individual users.
Demonstrating this, a Google
executive showed off a voice search through her mobile phone, asking for pictures of the Eiffel Tower. After the pictures appeared, she then asked how tall it was. After Google correctly spoke back the correct answer, she then asked “show me pictures of the construction” – at which point a list of images appeared.
Truly impressive one would say but,
Where Do Content Publishers Like Us Come In?
If this update affects 90 percent of search results, as indicated by Google, then this is one of the major algorithm overhaul by Google. Though we cannot say what the impact of this will be for content publishers in the days to come we can be assured that search engine optimization is not going to be the same again.
This is more worrisome knowing that Google recently started encrypting search results across board except for paid searches. Though Google explained this is in response to the issues of online privacy, there are already speculations that Google is actually doing this for economic reasons – wanting more people to use Google Adwords!
For now we just need to keep our fingers crossed and watch things unfold. But no matter the changes, ranking our sites to drive organic search traffic can not be totally taken away!
If you consider carefully Google’s statement:
“The key focus of the new `Hummingbird’ algorithm is on ranking information on the basis of a more intelligent understanding of search requests,”
you’ll definitely get some insight into what to focus on the coming days.
Please note: Why the previous Caffeine algorithm change was chiefly about better indexing of websites this one is about “ranking information on the basis of a more intelligent understanding of search requests!”
So, what do you think will be Google’s next move? Do you think the Hummingbird algorithm update will turn out to be the death of SEO as many have always said?