In our today’s digitally connected world any business that desires successful must, by all means, have some form of digital footprint – a website, a good social media profile perhaps, and of course, some form of presence when it comes to web searches.
However, there are often many mistakes that a lot of small business persons make when it comes to building their websites. As someone who wants to leverage the power of the internet to promote and grow your business and brand, it is important that you don’t make any of these mistakes yourself.
I have specially put this post together to help you avoid making these common mistakes. I invite you therefore to carefully read it.
Website Mistakes to Avoid
Mistake #1: Ignoring Search Engine Optimization
Search engine optimization is key to ensuring that your web page is seen, especially when people use specific search terms directly for your business in popular search engines like Google. SEO is where you focus on keywords in your copy and on your web pages. It also involves getting your website linked back to from other websites and sites with a high domain authority.
When other sites link to your website it shows the search engines that you are deemed “important” and subsequently will direct their clients to your site if it deems fit with the wording used in the original search.
Search engine optimization can be a great way to ensure that your website gets seen when someone is searching within your industry. Ignoring it in your website design is a big mistake you must strive to avoid.
Mistake #2: Underestimating the Power of Social Media
So many people turn to social media these days for personal and business uses. Research shows that almost 70% of people from nations that have active Facebook profiles alone check their feeds at least once a day.
Despite this, many small businesses do not use social media to their advantage. Having a clear and consistent social media strategy can often be an industry leading best kept secret to ensuring that your business is seen by the masses and not by the few.
A professional tone with consistent content will be key to ensuring that your business is seen by a wider audience. Not to mention the various advertising options within sites like Twitter, Instagram.com, and Facebook which can enable you to showcase your business to a massive audience within specific demographics.
Mistake #3: Not Analyzing Data and Website Efficiency
A good looking website is one thing and even making sure people can see it and visit it often. But if your website isn’t running smoothly, has low page loading times or is inefficient, then you will lose potential customers and clients.
The good thing is that with websites like Stackify.com you can ensure that the internet information service systems you have, will be providing you data to analyses efficiency.
Mistake #4: Failing To Create a Memorable Brand
Your brand is very important to how your website looks. It’s the one chance to make a decent first impression.
If your website doesn’t look good or particularly inviting, if your brand doesn’t speak volumes about what you stand for, If your website isn’t easy to use or have the content in which it needs, then it just won’t work for you.
It’s important to ensure that your website ticks all the boxes in order to stand out.
If you do everything you can to avoid these website mistakes you can be sure of carving out a place for your small business in the online marketplace.