Why is it that many who desires the internet life style never realize that dream?
Why is it that only a few businesses succeed even when their owners are enthusiastic, passionate and resilient?
Or better still, what is really the basic root cause why many wannabe internet millionaires struggle from year to year barely breaking even?
Ever thought about this?
Ok, I have. After about 7+ years online and after a careful study, I’ve come to realize that this problem is rooted basically on…
Trying to build an online business with the wrong mindset – misconceptions, mistaken thoughts, false beliefs, and flawed points of view – about building a business on the net!
A wrong mindset is basically the limiting factor which castrates and shackles a business before it ever gets off the ground.
Nothing new really, but come to think of it, have you ever asked, what is this mindset (flawed thinking), how does it affect me and how do I change it? Probably not. But not to worry, that is the purpose of this post, I’ll give you a specific example of a flawed thinking about business online and how you can break away from it. But first, an example of how a wrong mindset can become a prison cell!
Circus Elephants and the Limiting Power of a Wrong Mindset
I don’t know about you but personally, I’ve always wondered how those huge circus elephants were held in one place with just a chain and a small stake in the ground despite that they are big and strong animals! I’ve always been amazed watching them uproot trees with their trunks.
But these same gigantic elephants are restrained by just a simple stake and a chain! It’s simply unbelievable.
Why don’t they exert their strength and pull out the stakes so they can simply walk away?
To me, it was a big puzzle until I learned of how these elephants were trained. It is very clear that the trainers understand the power of the mind.
The elephants are first chained to the stakes when they are calves, at a time when they had no enough strength to break free. Of course, initially they struggle to pull out the stakes but can’t. Then after several attempts and failing to free themselves, it becomes entrenched in their minds that those chains and stakes are too strong for them to break loose from. That as long as that tug on their legs remains, there was never going to be any escape!
Once this belief is accepted, they stop trying and never attempt to break away, not even when they have grown up and their strength is increased! When this happens, the elephants are no more prisoners to the chains but to their distorted mindset.
This is a good example of the limiting power of a wrong belief. And as an entrepreneur you could be limited by what you belief. It doesn’t matter your business niche, if your mindset is wrong, if you have flawed points of view about that business, you will be limited.
A Strategic Mindset Shift Necessary for Entrepreneurial Success
Now consider the following two groups of online entrepreneurs and decide on which divide you want to be:
1. Opportunity Seekers
This group are always in search of the latest hot opportunity – the latest business in a box, the latest untapped method to making millions online, the latest killer strategy, or just anything that promises the secret shortcut to making millions online!
The mindset prevalent in this group goes something like, if only I can jump in on the “latest hot thing” before anyone else, I’ll become successful! The result? They are willing to pay anything to get their hands on the latest hot idea or strategy.
Are you in this group?
2. Opportunity Creators
Entrepreneurs who are prepared to open their minds and eyes so they can create opportunities from the problems around them.
I don’t know if you have observed this but I see it in every salesletter I’ve ever read online. Just read any salesletter with an open mind and you will see it.
One common story in every salesletters is how, after years of struggling from one opportunity to the other, the product or service creator finally discovered his “secret key!” and of course, he knows it will help you and so he offers it to you to buy into!
Enticing right? Of course, why struggle to create your own system when you can buy into his opportunity and enjoy the benefits?
These two groups of entrepreneurs are on the internet every day. One goes looking for opportunities while the other positions himself offering the “right” opportunity!
So, How Can You Step Out Of One and Step into the Other?
The answer is in a simple switch in your mindset. Jettison the consumer mentality (always buying into opportunities) and imbibe the producer mindset (creating opportunities).
And doing this is not really a big problem as many would think. What it takes is learning to focus on your target market in order to find a void you can fill. It could be a frustration that is being overlooked by other businesses or that is being serviced in a careless, perfunctory, unresponsive and thoughtless way. It doesn’t matter the number of businesses already servicing that market, you can design your business to solve the frustration in a better, faster, more convenient, or cheaper way.
Remember it’s not about squeezing enough money out of people in the fastest time possible but about making someone else’s life better. Make a difference in the lives of your potential customers and success will come easy.
Your success as an entrepreneur depends greatly on your mindset. You need to switch from being a solution seeker to a solution provider. Having the mindset of a solution provider will help you see situations that are dying to be fixed, changed, reinvented, or transformed. It’s a totally new and original way of thinking and finding it is finding the true seed to online success.
As usual, I love to read and respond to your comments. So, post them in the comment section below.