3 Simple Steps to Setting up A Successful Business [QUICK GUIDE]

Are you thinking about starting a business? Well many do these days however, what is holding a lot of these people back is the question of, how do I get started? Where do I start?

While these questions are relevant the truth is that you mustn’t allow them debar you from running with your vision. So, if you are thinking of starting your own business but you are still worried on how you should go about it, I invite you to check out the following 3 simple steps to building your own successful business. In this guide I present you with the essential information that will equip you with the fundamentals of how to start your business on the right footing.

If you are ready let’s get started:

How to start a successful business of your own

Step #1: Come Up With a Business Idea

The first step in starting a business is coming up with an idea. You have to come up with something to base your business around. This could be an idea for a new product to sell on the market. Or, it could be an idea for a service that people would want. The main thing is to come up with an idea that people want. Do some research and see what people are demanding, and then supply it.

When you’ve come up with a business idea, it’s time to test it. Organize a few focus groups and pitch your idea to them. See what normal people think of the idea, whether they like it or not. If everyone gives you two thumbs up, then you’re on the right track.

After you’ve tested your idea, it’s time to look for funding. Think about pitching your idea to some angel investors to get financial backing. Or, go down to your bank and apply for a business loan.

Step #2: Find Your Target Market

If you want to start a successful business, you need to have a solid marketing strategy. The key part of any marketing strategy is finding your target market. Your target market will be the people that you promote your business too. They’ll be the primary focus of all your marketing efforts.

But, how do you find your target market? The first thing you should do is look at what your business does. If you’ve followed my first step, you should have a business idea! Take a look at this idea and think about who it appeals to the most. What age range does it appeal to? What type of person would like what you have to offer? There are plenty of questions to ask, to help you zero in on your target market.

Once you’ve got your target market, you can focus on your marketing campaign. Use loads of techniques, both digital and traditional, to help promote your business. All the while, your target market should be in the back of your mind. If you hire an online marketing company, you can promote to your target audience via the internet. This means you’re able to reach far more people than if you stuck with just traditional techniques.

Step #3: Create a Positive Image

Another highly important step is to create a positive image. You want people to hear about your business and think about it in a good way. Whenever someone sees your logo or name, they want to have positive thoughts. You don’t want people associating your business with bad things.

The key to a positive image is professionalism. If your business looks professional, it will have a very good image. Whereas if it doesn’t, people will consider it amateur and won’t take you seriously.

Also, a positive image comes from doing positive things. Think about becoming a green business to improve your image. People will respect a company that cares for the environment.

Conclusion

There you have it, 3 simple quick steps to starting a successful business. Truth is you will need to put in a little effort at the beginning. While this sometimes appears to be tedious and tiring, you must know that nothing good comes easy. Get these fundamentals right and stay the course and you will be sure of building a successful business that will beat your imagination.

Have any questions on starting your own business? Feel free to ask in your comments below.

How Can I Make My Blog More Successful?

How to make your blog more successful

This is one question that many bloggers ask themselves on a daily basis. The truth is that starting or creating a blog is not really a problem but making the blog a success is the real challenge. So every day most of these bloggers are constantly asking themselves questions like: How do I make this blog more successful? What are really the ingredients of a successful blog? Etc.

Now, it doesn’t matter if you’ve been blogging for five years or five minutes the fact is, you also want to see your blog become more successful. So, how can you do this?

Well, the short answer is that you need more readers!

There is no gainsaying that with more followers, you’ll be more encouraged to work on the blog seeing that the project has greater potential. Besides, this can always spur you to try out new ideas and continually improve your blogging platform.

And that brings us to the question, how do you bring in more readers for your blog?

Here are some tips to help you on your way.

Add New Types of Content

You’ve already discovered your writing style, and you’re pretty happy with the quality of blog posts you produce. However, there’s still a good chance that your blog feels like it’s missing something. You can easily rectify this by embracing different content types.

Blogging is a very versatile type of media, and you can take yours to the next level by creating some simple YouTube videos. This will instantly inject a little extra personality into your venture, and it should resonate well with your audience.

Meanwhile, you can use Q&As and voting polls to make readers feel more like participants. Once they feel like they’re playing an active role, they’re likely to come back time and time again.

Step Up Your Marketing Game

Marketing is crucial to any business. In your case, readers are your customers. More readers will result in more advertising revenue. It’s as simple as that.

Building your audience isn’t easy, and requires a thorough understanding of your key demographic. Once you’ve got this aspect nailed, though, it should be easy to tailor your design, content, and marketing streams.

If you’ve chosen a blog topic that you are passionate about, you will naturally fall into the target market. Essentially, if you like it, so will other readers.

However, encouraging people to visit your site isn’t easy. After all, an online business doesn’t boast the benefits of face-to-face interaction. If you are serious about gaining more readers, a free digital marketing consultation could be the biggest step you ever take.

An increased readership is vital. Not only for financial reasons, but it’s also essential to helping the business grow. Don’t let the chance slip you by.

Collaborate

Many bloggers equip themselves with a mentality of it is them against the world. On the contrary, other blogs could be your secret weapon.

For starters, you can place guest posts on other websites with links back to your site. Conversely, accepting guest bloggers on your platform could also help you win over some of their fans. Ultimately, readers aren’t buying physical items, so you aren’t in direct competition. There is enough time for the user to visit both sites. Therefore, it is possible to build an audience together.

One of the best ways to do this is to collaborate on projects. Whether it be going head-to-head in a competition or collectively putting your input into a post doesn’t matter. The main thing is that you each have a chance of building a larger audience. Not only can you gain readers from each other, the buzz should recruit new fans too.

Conclusion

There is really so much you can do to make your blog more successful. Simply building on most of what you have done that has brought your blog this far can also help in many ways. Put the above to use and you’ll see that the growth will be a steady one.

How to Make Your Business Website a Profit Generator in 4 Easy Steps

When you set up your business website, there are a few things that you need to remember. Forgetting to take these things seriously will only put you in a position where you will end up wasting time and resources.

So, what are these things you must remember?

For one, you must understand that a website is your chance to market your business to consumers, clients and investors. No matter your target market, knowing how to effectively market to these three groups is sure to make you a success. However, if you waste the opportunity that your website presents, you could end up losing big profits.

I’m sure you don’t want that, right?

Then you will need to follow these basic steps when setting up your website.

Steps to a successful business website

4 Easy Steps to a Profitable Business Website

Step 1: Start With Social Networks

If your company is brand new you are probably in the process of putting your website online. But before you do that, you should instead focus on increasing your presence on social networks.

Perhaps, you already have a good online presence but if not, sort this out before the website is up and running. By doing this, you are giving your site a source of immediate visitors because then you can leave links to the site from your social pages.

If you do this, your website will have visitors as soon as it is online, rather than waiting around for SEO to work.

Step 2: Design Your Site

There are lots of different ways to design a website but it is becoming rather important to do it properly. For instance, your website needs to be responsive. This means that the way it works changes depending on how it is being viewed. If it’s on a phone screen, your website still needs to be clear and have all the information a customer needs.

You can sort this for yourself, but you will see far better results if you have your site designed by professionals. Take a look at thomas-design.co.uk and see the type of design your company site could have if you choose to have it professionally styled.

Another advantage of using a professional company is that they often use CRO. This is a set of gathered statistics that can be used to design a site which encourages viewers to become customers.

Step 3: Write Your Content Correctly

Once your site is designed beautifully with followers ready to view it, you need to think about content. You are going to have several pages on your site and perhaps a few articles. These need to be colorful and attractive so make sure you use pictures and videos.

You should also include links through your site to make it easy to navigate. By using links, you can get customers where you want them, whether that is a news article about your company or your online shop. But, you have to make sure the links are natural, and this is to do with SEO.

Step 4: Use Search Engine Optimization

Your final step setting up your website is to use SEO. Search engine optimization is a method of making sure customers can find your site on search pages. They will type in a keyword related to your product or services and should find your company site. SEO can be done for free, but you can also hire a professional company to complete the process for you. The choice is yours.

Do these things correctly and you will soon see your website up and running, and of course, receiving visitors and making profits for your company!

Succeeding With Pinterest Marketing: A Checklist!

In the past few years, Pinterest has become social media marketing platform of choice for businesses. Brands have seen in the platform a sure system for connecting with a visually interested online audience for their marketing campaigns. Unfortunately, not many are really doing it the right way.

Simply registering a Pinterest account is not enough. To get the best from your Pinterest marketing strategy you will need to set everything up right from the start. Doing this properly is more likely to help you enjoy marketing success.

Every aspect of your marketing campaign should be well designed and never overlooked. Everything must be as perfect as it can be right from the beginning and all the way to the end.

In this post I want to give you a few tips to help you jumpstart your Pinterest marketing campaign. You may want to take this as a checklist when you’re ready to setup your Pinterest strategy or, if you already have one in place, a guide to redesigning your campaigns.

Recommended: 11 Awesome Pinterest Tools to Boost Your Business Easily!

Pinterest strategy checklist

Pinterest Marketing Checklist

1. Board Creation

Your Pinterest boards should be the “home” of your pins. Remember that houses aren’t synonymous to homes, though. You should effectively choose a category and name for your board in order to make it a perfect home for a specific group of pins.

  • Avoid using “Other” as a board category as much as possible because this is too generalized and won’t help with niche marketing.
  • Each board must concentrate on a single niche – and no more than that.
  • Include at least one keyword in the name of your board and at least two in your board description.
  • Choose the best photo to serve as your board cover. Don’t hesitate to replace it when something better comes up.

A Word About Keywords: Think hard and choose wisely among your keywords. These keywords must be frequently used by your target market in their search engine queries as well as their internal searches in Pinterest.

2. Pin Creation or Uploading

Pinning beautiful photos is a sure way of getting repins. Besides, your pins should be able to spark either emotional or mental interest in your target market for them to be repinned and shared with other people.

  • Pins must be of excellent quality.
  • Aim for 3 x 5 dimensions for your photo – avoid photos that are so wide they require you to scroll horizontally. That will just inconvenience your readers.
  • Ordinary photos can be extraordinary with the addition of text or the use of filters.
  • Create your own artwork and pin it.
  • Make infographics if you aim to educate while marketing. Use visual aids like charts, bar graphs, and diagrams.
  • Select photos that favor the most popular trends in your target market.
  • Try to aim for your readers to feel a specific emotion when looking at your pin.

3. Pin Description

Similar to how tweets are in Twitter, you also need to work with a maximum limit for the character count of your pin description.

  • Keep sentences short.
  • Speak the language of your target market.
  • Include links, hashtags, and of course the appropriate keywords.
  • Be as descriptive as you can.

4. Profile Page Building

Lastly, your Pinterest profile page is also integral to your marketing strategy. A profile page is ideal for building your professional credentials and proving your company’s reliability and trustworthiness.

  • Include links to your website, blog, and social media accounts.
  • Choose a company logo or product image for your profile photo if you are selling goods online but use your own image if you are selling services.
  • Keep it general. There’s no need to force or inveigle people into visiting your site with your profile page. That will come sooner or later as long as you do everything right.

Conclusion

Pinterest like any other online marketing platform needs to be handled right to get the best out of it. Use this Pinterest checklist if you really want to succeed with marketing your business on Pinterest. Taking a look at what is already out there is also a way of knowing what others are doing so you can better plan your strategy.

Hope you make the best of these tips.

Circus Elephants, Distorted Beliefs and Entrepreneurial Success – Charting Your Path to Stardom!

Why is it that many who desires the internet life style never realize that dream?

Why is it that only a few businesses succeed even when their owners are enthusiastic, passionate and resilient?

Or better still, what is really the basic root cause why many wannabe internet millionaires struggle from year to year barely breaking even?

Ever thought about this?

Ok, I have.  After about 7+ years online and after a careful study, I’ve come to realize that this problem is rooted basically on…

Trying to build an online business with the wrong mindset – misconceptions, mistaken thoughts, false beliefs, and flawed points of view – about building a business on the net!

A wrong mindset is basically the limiting factor which castrates and shackles a business before it ever gets off the ground.

 

Nothing new really, but come to think of it, have you ever asked, what is this mindset (flawed thinking), how does it affect me and how do I change it? Probably not. But not to worry, that is the purpose of this post, I’ll give you a specific example of a flawed thinking about business online and how you can break away from it. But first, an example of how a wrong mindset can become a prison cell!

Circus Elephants and the Limiting Power of a Wrong Mindset

Elephants and the limiting power of a wrong mindset!

I don’t know about you but personally, I’ve always wondered how those huge circus elephants were held in one place with just a chain and a small stake in the ground despite that they are big and strong animals! I’ve always been amazed watching them uproot trees with their trunks.

But these same gigantic elephants are restrained by just a simple stake and a chain! It’s simply unbelievable.

Why don’t they exert their strength and pull out the stakes so they can simply walk away?

To me, it was a big puzzle until I learned of how these elephants were trained.  It is very clear that the trainers understand the power of the mind.

The elephants are first chained to the stakes when they are calves, at a time when they had no enough strength to break free. Of course, initially they struggle to pull out the stakes but can’t. Then after several attempts and failing to free themselves, it becomes entrenched in their minds that those chains and stakes are too strong for them to break loose from. That as long as that tug on their legs remains, there was never going to be any escape!

Once this belief is accepted, they stop trying and never attempt to break away,  not even when they have grown up and their strength is increased! When this happens, the elephants are no more prisoners to the chains but to their distorted mindset.

This is a good example of the limiting power of a wrong belief. And as an entrepreneur you could be limited by what you belief. It doesn’t matter your business niche, if your mindset is wrong, if you have flawed points of view about that business, you will be limited.

A Strategic Mindset Shift Necessary for Entrepreneurial Success

Now consider the following two groups of online entrepreneurs and decide on which divide you want to be:

1. Opportunity Seekers

This group are always in search of the latest hot opportunity – the latest business in a box, the latest untapped method to making millions online, the latest killer strategy, or just anything that promises the secret shortcut to making millions online!

The mindset prevalent in this group goes something like, if only I can jump in on the “latest hot thing” before anyone else, I’ll become successful! The result? They are willing to pay anything to get their hands on the latest hot idea or strategy.

Are you in this group?

Or…

2. Opportunity Creators

Entrepreneurs who are prepared to open their minds and eyes so they can create opportunities from the problems around them.

I don’t know if you have observed this but I see it in every salesletter I’ve ever read online. Just read any salesletter with an open mind and you will see it.

One common story in every salesletters is how, after years of struggling from one opportunity to the other, the product or service creator finally discovered his “secret key!” and of course, he knows it will help you and so he offers it to you to buy into!

Enticing right? Of course, why struggle to create your own system when you can buy into his opportunity and enjoy the benefits?

These two groups of entrepreneurs are on the internet every day. One goes looking for opportunities while the other positions himself offering the “right” opportunity!

So, How Can You Step Out Of One and Step into the Other?

The answer is in a simple switch in your mindset. Jettison the consumer mentality (always buying into opportunities) and imbibe the producer mindset (creating opportunities).

And doing this is not really a big problem as many would think. What it takes is learning to focus on your target market in order to find a void you can fill. It could be a frustration that is being overlooked by other businesses or that is being serviced in a careless, perfunctory, unresponsive and thoughtless way.  It doesn’t matter the number of businesses already servicing that market, you can design your business to solve the frustration in a better, faster, more convenient, or cheaper way.

Remember it’s not about squeezing enough money out of people in the fastest time possible but about making someone else’s life better.  Make a difference in the lives of your potential customers and success will come easy.

Take away

Your success as an entrepreneur depends greatly on your mindset. You need to switch from being a solution seeker to a solution provider. Having the mindset of a solution provider will help you see situations that are dying to be fixed, changed, reinvented, or transformed.  It’s a totally new and original way of thinking and finding it is finding the true seed to online success.

As usual, I love to read and respond to your comments. So, post them in the comment section below.

Simple But Powerful Tips For Driving Traffic Through Blog Comments

There is one thing every internet marketer agrees on about making money on the net and that is, it is a numbers game! And this demands you being able to generate the right number of traffic that will help you make the desire money.

The goodnews however is that there are various ways of generating this traffic without putting a hole in your pockets. One of those ways is through blog commenting.  The ability of blog readers and visitors to interact with a blogger through the commenting system has become a powerful tool for bloggers for generating blog traffic. This being said, there are some salient points you need to note if you truly want to promote your blog through blog commenting. As with every other blog promotion tactic, commenting on blogs with the mind of generating traffic to your blog demands laying out a good plan that will ultimately benefit you.

Here are a few tips that will help you succeed driving traffic with your blog comments:

1. Practice Purposeful Blog Commenting

If your desire is to really drive traffic with your comments then you need to be purposeful with your blog commenting. Choose the sites and blogs you participate with. Just because you have the burning need to drive traffic to your blog doesn’t mean you can just drop by any blog and comment there.  Of course there are times you may want to comment on a blog that is completely irrelevant but you should do that only during your spare time.  Focus your energies only on more productive commenting activities. Take note of the following:

  • Similarity in interest and target market – The first thing you will need to look out for is the subject of the blog. What’s the point of leaving comments on blogs that have nothing at all to do with the main theme of your blog? Of course a direct connection may not be necessary but if the traffic you get from such activities does not benefit you, then your efforts would have been wasted. Keep this in mind before you leave comments on any blog. Find out if the site deals with a topic or subject related to your very own blog.
  • Popularity – Ok, it’s well to support smaller blogs by leaving comments now and then but since your aim here is to drive traffic, commenting on small, little-known blogs with a small readership base, won’t justify the amount of time and effort you invest. If you’re going to use comments to promote your blog, it’s better to post them at blogs that are equally popular or more so than yours. One way of determining this is by using the blog’s page rankings.
  • Will they reciprocate? – Another way of practisng purposeful blog commenting is to concentrate your efforts on blogs whose owners are likely to reciprocate your action. To determine this simply read through previous entries. Follow the links of those who posted comments and see if the favor was returned.

2. Get Noticed With Your Comments

Many bloggers tend to be in a hurry when making comments. With comments such as ‘Cool!’ ‘Great article’ and ‘Thanks for sharing!’ won’t make any good if your plan is to drive traffic with your comments. You should aim to write something that is meaningful and useful.  Keep it short, concise, and to the point. Your goal is to be noticed AND respected for your opinions.

3. Avoid Being Rude And Don’t Use Strong Language

Many bloggers do capitalize on controversy in driving traffic when commenting but most times this could really backfire. Avoid appearing rude to other commenters. Put in a little sense of humor instead. When others leave comments that seem to be insulting, don’t fight back without thinking. Plan your approach instead of firing back with the same kind of idiotic language. You could actually use such times to draw more attention to your comments, with class.

4. Be Factual

Another thing you must be careful about when commenting is being factual. If you’re quoting someone or citing a certain source, make sure your facts can be corroborated. Don’t use make-believe or newly invented figures and statements or even half-truths and try to pass them off as legit. If you want to drive traffic to your blog by leaving comments, make sure you don’t tarnish your reputation with the effort.

5. Check Replies To Your Comments

Maximize your comments on other blogs in driving traffic by frequently checking back on the blogs you participated in to see if there are any replies to your comments or the post.  This is a good way to build buzz and network with other bloggers.
The bottomline to all of these is that driving traffic through blog commenting is not something you can achieve through a “hit and run” system of blog commenting. It demands laying out a plan and following it through.

So what’s your take on this? Is there is something you’d want to add to this list? Share with us in the comments below.

3 Steps To Succeeding In Your Self Employed Business!

After a careful search I’ve come to realize that the dream of many of us who are online is to be self employed. We want to escape the office politics. We desire freedom to do our own thing and succeed doing so. Though many of us have this dream all along, the advent of the internet and the economic reality around the world today has made this dream of self employment a thing of urgency.

I don’t know about you but this is the reality for me. That is why I’m always seeking to understand what it takes to make this dream a reality for me. Already, the Small Business Administration (SBA) reports an estimate of 580,900 new small businesses being opened every year. Of course, this number does not include the self employed one-person entrepreneurships that pop up all the time, mostly online.

From their records the SBA, reports that two-thirds of these estimated 580,900 new businesses being started every year, survive at least two years and 44 percent survive at least four years. And of course the two key factors responsible for this survival and ability to thrive is the owner’s education level and reason for starting the firm in the first place. I do hope you’ll mark that!

Business success tips for small businsses

Now, there are definitely thousands of legitimate home based businesses that any one who wants to be self employed can choose from. But the truth told is that your success in working from home does not depend solely on the home business opportunity you pick. This can be seen from the SBA report. You may have been told it is the best opportunity ever. But your success depends mostly on one person and that is YOU!

This therefore shows that if you must succeed as a self employed entrepreneur, there are specific steps you must take to realize your dream. This does not mean you’ve to understand everything before stepping out to start your own business. All you need is the basics and as you go along you simply need to build on what you know and dedicate yourself to learn more. So if you will truly want to join the group of the successful home business, self-employed entrepreneurs, all you need is to concentrate on answering the following questions. Get yourself a pen and a paper or create a blank note pad on your computer (if you’re more keen on using your computer) and provide answers to these questions.

Step 1: What Is Your Business?

This definitely is the first question you need to answer. But unfortunately it is a question that is not easy to answer for many. You must know that your business is not just your product or the service you offer. You should be able to define your business in the light of what benefit your product will give your customers. For example, think about the clothing business. When your customer buys a T-shirt their mind is not just on the T-shirt, they are buying an image, a feeling. So when you’re thinking of your business you need to be able to define your business in terms of what the business will offer your clients and customers. Think of convenience, comfort, peace of mind, self esteem etc. this will help you build a brand that will easily stand apart from your competitor’s.

Step 2: Who Is Your Market?

This is another crucial step that you must focus on. Having defined what your business is, you need to know who need what you’re offering. How much you know about your target audience is key to your business success. You need to know what they do, where they hang out, whether they are online or off-line, what television programs they watch and of course a few more things that will help you truly define your target market. If you’re able to correctly answer this question you’ll save yourself many a heartache when it comes to devising a marketing strategy.

Step 3: What Should Be Your Marketing Strategy?

Having known what your business (brand) is and who your consumer is, the next step is to determine how you’re going to reach them. If you’ve answered the first two questions above, the question of your marketing strategy will simply take care of itself. When you know where your customers hang out, you should be able to know where to advertise. Knowing who they are will determine the voice of your brand. And of course your knowledge of the market will help you set prices that are reasonable for your market demographic. It is reasonable however to find out where other businesses from your industry are already advertising as they would have tried and tested many options before settling with the ones they are using. And on how much to charge for your product or service, it is advisable to keep your charges fairly low at the outset in order to attract as many customers. Once you’ve been able to create a buzz and the word of mouth is in your favour you could then raise your fees.

Your dream of being self employed running your own business working at home can become a reality if you’ll focus on these areas. It is important to realize that you may make mistakes along the way but don’t let that deter you. Stay positive no matter what happens. Don’t beat ourselves up. Count it as an experience you can learn from. Besides learning from your own example, seek advice from those who have done it. Read books written by self employed entrepreneurs who have braced the odds and have succeeded in their own businesses. You too can make it.