How to Use Social Media & Email Marketing For More Value Online

Given an option between and email , which would you choose as a small ?

Now, for many small owners this is really a hard decision to make. Of course, with the buzz about social media, especially Facebook and its huge user base, many will readily go for social media.

But, what if I tell you that scientifically proven stats states otherwise? What if researches over the years have proven over and over again that email marketing trumps social media marketing when it comes to marketing your business!

Surprised?

You should be because that’s not what the social media marketing experts want you to believe. But frankly, many of these are only concerned with selling you that super duper program that will help you create the much desired success on social media.

But no matter what any person says, as a small business when it comes to marketing your business online you definitely want to focus on those activities that produce the desired results and not just the noise.

This is not only wise when it comes to investing your money but for the fact that you have limited time to run and grow your business.

Now, comparing social media and email marketing is really like comparing apples and oranges. There may really be any area of comparison. However, like I have just said above, when it comes to marketing your business, you should focus on results. You want to judiciously invest your limited budget on the strategies and tactics that gives the most results both in time and resources put in.

So, the purpose of this post is to help you make the best choice and, as you will soon see, get the MOST from both worlds!

email marketing and social media showdown

Social Media Poor In Turning Readers Into Customers?

This might seem counter-intuitive considering the buzz about social media marketing. But the tell-all stats are glaring.

Let’s consider a few:

1. McKinsey & Co. – This survey result in 2013 by McKinsey & Co. clearly puts email far ahead of social media in effectiveness when it comes to acquiring customers!

Social media marketing vs Email marketing

As you can see in those results, email is nearly 40 times more effective than Facebook and combined!

2. OpenMoves.com – Recently, Amir Chitayat from OpenMoves published results for one of his clients where he revealed that the results of email marketing are more tangible and with better ROI if you are looking for leads or sales. The results of the test showed that email generated 1,192 direct transactions and 872 assisted transactions – that’s a total of 2,064 transactions standing at a ratio of 0.73. This means, email marketing generated more direct conversions than assisted! Now, note that he uses both email marketing and social media and spends about the same amount of budget on them.

Social media, on the other hand, generated less direct transactions (only 173) as well as 1010 assisted conversions. This is a ratio of 0.58. What this mean is that social media had less direct conversions and contributed less to assisted conversions!

3. Getresponse.com – In it’s “State of Email Marketing 2016” report Getresponse.com reported an average open rate of 21.73% for email marketing. This is in an industry where, for example, Facebook and Twitter have an organic reach of about 6% and less than 2% respectively!

Getresponse state of email marketing 2016

The import of this is that if you have 3,000 email subscribers, 3,000 Facebook fans and 3,000 followers on Twitter, what you will likely get is:

  • 652 people will open your email
  • 180 Facebook fans will see your message
  • 60 Twitter followers will see your message

From each and every one of those reports, it is very clear, that email marketing far outperforms social media in terms of reach and ROI.

Now, the BIG QUESTION:

Should You Abandon Social Media Marketing?

Combining email marketing and social media

Does the above results mean your investment every day, posting and tweeting on the various social media platforms, is a waste of time and resources?

Not really!

I want you to take a look at the McKinsey & Co. report again. Did you notice that between 2008 and 2012 there was a 20% decline in e-mail usage while social media networks, instant messaging and mobile-messaging had some form of increased usage?

I’m sure you will agree that that trend has not changed over the years. Personally, I believe that the slow-down in email usage is not unconnected with the increase of spam emails and the social media buzz which had led to many businesses investing in social media than email marketing over this period of time.

So, taking all these reports into cognizance, instead of abandoning social media the better route would be a marketing strategy that combines the power of both email marketing and social media.

Remember, the two insights from these reports are:

a. Email beats social media when it comes to customer acquisition

and…

b. Social Media usage is on the increase and generates more assisted conversions!

As a small business you can actually have more value for your marketing spend by combining the two. By so doing you create a win-win situation for your business marketing. You simply need to:

1. Use social media to grow your email list – Your potential customers are already socializing on platforms like Facebook, LinkedIn, Instagram, Pinterest, Twitter, etc. All you need is a well designed strategy to move them over to offers and build a list to help you turn them into customers.

I advise that you download this Facebook marketing guide for small businesses.

2. Use email marketing to boost your ROI! – You’ll need an email list management service like Getresponse.com to do this.

For a detailed guide on how to put this strategy together I encourage you to read this post:

“The 3 Scientific Steps to Using Social Media for Online Selling!”

Bonus Read: How To Use Social Media Marketing To Acquire Loyal Customers!

Conclusion

These reports on social media and email marketing are indeed an eye opener for small businesses who wants to use social media marketing for their online promotions. One thing that is clear from these stats is, social media is not the right channel if you expect short term rewards in terms of revenue or profitability. On the other hand, to use email marketing you will need to understand what permission marketing is all about.

Simply posting updates about your business on social media and broadcasting marketing/sales messages through email will not help you achieve your business goals. A carefully crafted marketing strategy, as outlined in this report (Click here to download!) is what will help you do the magic.

So, what do you think? Are you having great success with your social media marketing as against what this research report states?

How to Avoid Being An Online Business Failure!

When you hear things like, 90% of new businesses fail in their first 5 years, what is your reaction? Do you just overlook it with a wave of the hand? Are you appalled by such stats?

Fact is, I’ve always wondered why, with the available information today, many wannabe online entrepreneurs still fall flat on their faces with their online business. For me, it’s really worrisome. I just can’t imagine why the high failure rate.

And that is why for some time now I have been researching and studying this topic. If you have read most of my blog posts for the past couple of years you will discover that I’ve tried to, in one way or the other, proffer some help. So this post is actually an addition to the many others that are already published on this blog. Just take a look at the related posts section below this post for more on this!

Okay back to the question, why the high rate of online business failure despite the available info on the net today?

First…

Some Misconceptions About Doing Business Online

Of course, there are a number of reasons. But before we look at that it is important to say that success happens online because of some very important factors.

Success happens because people have the right ideas about internet marketing and how it works…

…and

Success happens because people do not expect to get rich quick or become millionaires overnight without lifting a finger; as most gurus will want to make you believe!

So, if you jump into starting an online business with the notion that you can get up and go to work whenever you want you will only be setting yourself up for failure. Those who think they can work when they feel like it and still make a living online are living in dreamland. It will never happen!

If you have these false hopes then you better do a rethink.

Again you can’t expect to build a successful business online by simply getting a website built and hanging out an ‘open for business’ sign. The world isn’t going to line up and hand you their money because you have setup a website!

You must understand that online businesses do not run on auto-pilot without your personal input. Yes, it’s true that you can automate most of the workings of the business but that does not take away the place of putting in the right amount of work, especially if you’re just starting out. Most of the internet marketing gurus who entice you with their hyped up sales-letters have already paid their dues in this area. So, do not believe them when they tell you this in their bid to sell you their push button solutions.

It’s important therefore that you get this clear that success online has never happened overnight for anyone and it won’t happen over night for you!. You must be prepared for the time investment if you desire to be successful.

Common Reasons Why Many Internet Business Startups Fail

Lack of basic business knowledge

1. Lack of Basic Business Knowledge

All businesses have two things in common. They are BUSINESSES and therefore be run like BUSINESSES!

Anyone who desires to build a successful business need to understand the accepted practices of running a business. They need to understand simple and basic ideas like acceptable over-head expenses in relation to projected income. Internet entrepreneurs need to understand profit and loss and what constitutes each.

A college degree in business is not essential for a digital entrepreneur to be successful but it sure wouldn’t hurt. Just some basic business knowledge is absolutely vital.

If you have a hard time balancing your personal check book, you probably should keep your day job and forget about starting an internet business.

It is true that you can hire accounting firms that will tell you whether or not you made a profit but not how to make it. If you have no business background you need to, at the very minimum, get some good business advice before you even consider opening an online business.

The fact is all successful businesses operate on sound business principles. Successful businesses aren’t accidents. The proof is in the numbers….only 10% of new internet businesses are successful or are even still in existence after the first 120 days of operation!

It is not even reasonable to expect to make a profit from a new business enterprise for many, many months.

You must have sufficient resources available to not only launch your business but provide for your own personal needs for an extended period of time. It’s called ‘capital’ and there is no way around the need for enough of it.

The good news is that, just as I have said earlier, there are enough info out there to help you out. A simple visit to Amazon.com will open a whole of possible help to you. Better still here’s a top recommended resource: Go It Alone

Go it Alone - Kindle Book

2. The Wrong Mindset

You’ve most likely heard the phrase, “He has an attitude!” This is usually a derogatory remark made about a person with a disagreeable attitude.

But the word ‘attitude’ is an important one when discussing internet marketing start-ups. A good attitude…a good mindset can’t insure success but a bad attitude and a bad mindset can certainly guarantee failure!

Here are some wrong attitudes that will absolutely guarantee failure:

1. I can work when I want to -Wrong, wrong, wrong! You can’t just work when you feel like it. You have to expect to put in many long and very tedious hours of very hard work to make a new internet enterprise succeed.

2. I can get rich quick – You couldn’t be more wrong and you are not only wrong but you are putting yourself in danger as well. There are bazillions of crooks out there on the internet who are waiting for their next easy prey and if you are looking for a quick way to get rich, you ARE the next mark.

It is possible to make a very comfortable living with internet marketing enterprises but if anybody ever tells you it is quick or easy, they are deceiving you.

3. I don’t need a business plan – There you are…wrong again! Internet business is BUSINESS. The same business principles apply to online businesses as they apply to any brick and mortar business. It is imperative that you have a plan for success that is based upon these sound business principles.

4. When you have an internet business of your own, you don’t have a boss – Wrong again! You are your boss. If you aren’t a good boss who sees to it that work is accomplished on time and in full, you will doom yourself to certain failure.

Unless you are a boss who sets up a working schedule and establishes goals that must be met, you will find yourself working at a job under a boss who does do those things and maybe for minimum wage!

Build your own dream or someone else will hire you to build theirs!

So, How Do You Optimize Your Possibilities for Success?

The thing about starting a business…any business…..is that there is no guarantee of success under any circumstance. Even big international businesses can fail at new business ventures. Failure is always an option but the possibility of success can be optimized.

You can optimize the possibility of success by:

1. Having a good solid business plan in place. There is an old saying: “Those who fail to plan, plan to fail”. A detailed set of plans for success will greatly help. You need to have the steps from getting from point A to point B listed in great detail that include realistic cost estimates for accomplishing each step.

2. Expecting to work very hard to accomplish your goals. Never expect anything to be easy. You will be right most of the time because things are rarely as easy as they look. Each step toward success requires work, time and patience. Sometimes things don’t work out right on the first try. You have to be willing to try again and again until you do succeed.

3. Not falling for get-rich-quick schemes. The internet woods are full of those who prey upon those who are looking for quick and easy ways to become rich. Those ways do not exist. Get over the idea that there is an easy way out. There is NOT.

Please remember those statistics – 90% of all new internet businesses fail in the first 120 days!

You don’t have to be part of that majority. You can become a part of the 10% minority.

Will love know what you think of this post. Kindly share in your comments below.

4 Effective Strategies for Managing Your Small Business Accounting Books

That more and more are taking up the entrepreneurial challenge by starting their own businesses is no more news. In fact, with the economic recession pushing more people into the labor market this is indeed a good thing.

However, starting your own comes with its own . There is so much to be managed and except you manage things well, that dream success can become illusive.

Managing your business books as a small business

Now, one of the areas you need to manage very well if you want to succeed with your is the financials. You need to manage your business books properly if you desire to see the good results.

While you don’t have to be some financial expert to do this correctly, fact is, if you plan to be your own accountant, there are many tax pitfalls you can fall into during the upcoming year if you are not aware of them.

While balancing your own books can be a viable way to save money, tax and bookkeeping errors may cost you a great deal in fines and lost time. The way out is to have a workable system that will help you manage your business books effectively.

No matter the size of your business, you can avoid a lot of mistakes by practicing a few simple accounting strategies. In this post I want to share with you a few proven accounting strategies that will help you manage your business books and succeed doing so as a small business.

Recommended: 3 Simple Tips to Starting a Business Online From Scratch

Strategies for Managing Your Business Books Successfully

1. Plan Ahead

Panning ahead is essential to manage your business books well

One of the most effective strategies for keeping an efficient bookkeeping system for business can be to plan carefully from the start. Read and review different types of accounting software and be aware of new rules that might affect you as an .

As MVU Online reports, technology is changing accounting practices and you must be quick to adapt. Once you find a system that works for you, create an accounting schedule so you can plan to do certain tasks on certain days to remain consistent.

2. Track Business Expenses Carefully

Knowledge about taxes is important for succeeding with your business

When you balance your own books and handle your own tax information, you must remember to record business expenses carefully and truthfully.

Some business expenses may include office furniture and supplies, gas for a vehicle you use for business, and shipping supplies. If you , you may even be able to claim certain utility bills, such as heating, lighting, and wireless internet.

Record usage each day and keep all business receipts in one place so you can access them easily.

3. Seek Training

Get training to succeed with your business

You do not have to be a financial expert to do your businesses’ books, but it may help you to take a few accounting classes or a seminar to gain a bit of additional know-how. If you are planning to be your own accountant in the long term, you may want to consider getting a master’s degree in accounting, especially if you plan to grow your business quickly.

If you are considering the pursuit of a master’s degree, New England College offers a variety of graduate degrees in accounting. Having additional education from this institution may help you keep up with different types of accounting practices. NEC also offers online forensic accounting degrees, which may help you find a job if you decide to switch careers later on.

4. Include Taxes in Your Business Budget

Never default in tax payments

While it is always exciting to make a profit with your new business, you should remember that not every dollar you make will remain in your wallet. Taxes must be paid, and when the time comes to pay them, they might take you by surprise. However, you can avoid this by budgeting for your taxes all year long.

One way to save for your taxes is to open a separate account for the money and save about twenty percent of your monthly income for taxes. By tax time, you will not have to scramble to find the money elsewhere.

Recommended: 5 Simple Ways You Can Build A Cult-Like Following Around Your Brand!

Conclusion

As a small business owner being your own accountant will definitely save your business money, especially if you are running on a shoestring budget during that difficult first year. But it’s important that you brace up for the challenges this throws your way. You will need to carefully plan and ensure that you keep up with new tax rules and regulations as this is essential to your continued success.

As long as you stick to these strategies, managing your business books yourself will be enjoyable and less tasking.

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Top 3 Business Blogging Mistakes That Can Cost You Your Business!

Are you an blogger (i.e. you run a blog that is geared towards driving traffic to your small business) or do you regard yourself as a blogger who makes money ?

Whatever the terms by which you want to be known, a blog is one marketing tool that you don’t want to ignore as an online marketer. Since the advent of blogs they have become very useful both as models or traffic-generation tools for small businesses.

Here are some business blogging stats that will interest you:

  • B2B entrepreneur blogger drive 67% more leads than those that do not.
  • Businesses that blog are 13x more likely to enjoy positive ROI.
  • Companies who blog receive 97% more links to their business websites.
  • Blogs are rated 5th most trusted source for accurate online information.

Now, despite these stats, a blog could become a problem to your business if not used well!

After 7+ years as a blogger I can rightly say, blogging is like a two-edged sword – handle it rightly and you will enjoy the benefits; misuse it and you’re sure to get hurt!

The unfortunate thing is, many small business owners and approach blogging with a mindset that is tantamount to sabotage!

3 Blogging Mistakes (Sins) that Can Cost You Your Business!

In this post, I want to highlight the top 3 business blogging mistakes you must avoid if you desire to get the best from your business blog.

Ready for this? Then let’s get started:

1. Not Aligning Your Blog with Your Business Objective

Align your blog content with your business objectives

This is indeed a sin of the highest order!

One thing I have discovered about blogging in the past few years is the EASE with which you can be thrown off your chosen path. I have seen very many passionate bloggers who started their blogs which the mind of promoting their home based business.  They were fired up having heard of the wonderful things a blog can do for your small business website.

Unfortunately, in a bid to increase blog comments on their blogs and because of the influence of other blogs which they were frequenting in order to drive traffic through comments, these entrepreneurs who started well were soon distracted by what they read on the blogs they frequented. Most times these blogging entrepreneurs, forgetting their business purpose and , suddenly start writing about blogging tips and other make money blogging content because, to them, these topics are more popular amongst bloggers.

If you have fallen into this error, you are committing a heinous SIN against your business! You must understand that RELEVANCE is the key word when it comes to building your business through blogging. When a visitor comes to your business blog your content must be able to give him/her a sense of what you are offering. Don’t write about the latest updates when your business is, selling men’s wear!

Know your target audience and focus your content at that one persona!

2. Not Generating Leads with Your Blog

Your blog shoul help you drive leads for your business

As mentioned above, one of the benefits of blogging is growing a list of potential customers. Your blog should therefore have a system for capturing these leads in the first place and then nurturing them into paying customers. If you are not doing this right now with your business blog then you’re sinning against your business!

Of course, many bloggers have the wrong notion that adding an RSS feed subscription is enough for your blog. But the truth is RSS feeds have limitations as they are not designed for selling – something you will want to do as a business.

To build a responsive list that will help you build your business you need a reputable lead management system. There are many good lead management system providers out there that you can choose from. In choosing it is important that you choose those that offer autoresponder services which will allow you to automate most of the lead management process.

One autoresponder that you can depend on any day any time is GetResponds.com. This is one email list management system that is very popular with successful online business owners. One good thing is that you can test run the system for free for a whole month before opting to pay for it. Another thing I found really useful about the system is that you have the opportunity to get a free 30 email list building training during that 30 days of testing the system! Frankly, I must say this alone is GOLD as the training you get will help you greatly in your business.

Click here to get your free 30 days trial.

If you want to get more results with any autoresponder services, it’s advisable to also use a lead capture program like the “Easy Optin Builder” or …. These programs are great for creating popup optins or lead capture pages that will help you capture email addresses on your blog.

For details about the Easy Optin Builder,  Click here!

3. Creating Content That Stinks

great content works great for your business goals

There’s no doubt about it, your blog exist to help you create content that will engage, excite and entice your target audience to take the action you desire. So content is actually the driver of a blog’s success.

Now, it is true that you don’t need some professorial qualification to create your blog’s content, but the fact is, if your blog content is below par you will have more people clicking away from your site than you will have them clicking to visit!

Many people will judge your expertise and how qualified you are in your niche by the content you post on your blog. This being so, it is important that you run away from posting content that is filled with misspellings and that is badly written on your business blog. Too many grammatical errors and misspellings will only help in driving away potential customers.

SUGGESTION: If you have challenges creating high , either get other people (freelancers) to create content for you or better still, get a voice to text converter.

With a voice to text converter you will find it much easier to produce content for your blog as all you need is to “talk” your articles while the software types it out for you. This way you don’t need to fear misspellings and grammatical errors. Besides, you will have a more “conversational” sounding article which will be more engaging!

One voice to text converter that I will readily recommend is the Dragon Naturally Speaking software. Dragon is presently the world’s bestselling speech recognition software. It will not only turn your talk into text but can also help in making other computer tasks easier and faster.

Dragon NaturallySpeaking Premium 13.0For example, the Dragon NaturallySpeaking Premium 13.0 speech recognition software is three times faster than typing – with up to 99% accuracy. You simply say the words and they will appear on your computer screen. You can also dictate or modify documents, spreadsheets and presentations, manage email, search the Web, post to Facebook and Twitter, and more.

For more details about the Dragon NaturallySpeaking Premium 13.0 speech recognition software, please click here!

Conclusion:

A blog is a MUST for your online business but you must guide against committing the above blogging mistakes. Ignoring this advice could result in devastating outcomes. As the competition is getting stiffer by the day you must also rise up to the challenge.

 

Are You a Strategic Entrepreneur Or a Business Opportunity Seeker?

There is no doubt about it. The internet is a great potential for achieving our dreams of financial freedom and being our boss. And this is the single reason why everyday hundreds of thousands of people troop to establish their digital presence.

Recent stats show that every 60 seconds 511 websites are created, 11,000 professional searches are conducted on LinkedIn, 72 hours of video are uploaded to Youtube and more than 200 million emails are sent!

This is interesting indeed.

Unfortunately, a good number of these people, many of whom are online to make money, are no more than opportunity seekers.  They are always looking for some quick money instead of building a real .  The result is that you have a lot of promotions online with headlines like:

  • How to make $5,000 part-time online – NO selling whatever!
  • Your guaranteed blueprint for making $100,000 every week, working in your pajamas!
  • My done-for-you, business-in-a-box home business. Get it now & start making money online in 30 minutes!

The purpose of this article is to prevent you from falling into this mess. It will guide you on how to become a strategic achieving your dream of financial freedom through building a solid business on the net.

being a strategic entrepreneur
But first,

Who Is An Opportunity Seeker And Who Is A Strategic Entrepreneur?

Opportunity seekers are always after the quick buck. They only think opportunistically and are always on the lookout for the next big thing.  They are never focused rather they are always looking to make lots of money from the hot item of the day.  These are the types of people who are readily taken in by every business opportunity that comes their way.

Most of those promoting these opportunities know the mindset of the opportunity seeker is always, “Can I make money from this?” and so their ploy is always to emphasize the money making aspect. Ask them what is the product or service you are selling and how does it help my target audience? And you are sure to receive any particular answer!

But remember, every business makes money by either selling a product or rendering a service!

The strategic entrepreneur on the other hand, thinks in a completely different way. Rather than the “hit and run” mentality of the opportunity seeker, the true entrepreneur..

a. Starts with one opportunity,

b. Have a strategic vision of what they want their business to become; and

c. Stay the course until their dream is realized.

To ensure that their dream become a reality, the strategic entrepreneur will always develop a plan on how they are going to get to their desired goal.

The result is that while the opportunity seeker is struggling to take care of their business because they are always taking action based on what appears to be the most appealing thing that day, rather than having a long-term vision of what they want to accomplish with their business, the strategic entrepreneur steadily and gradually moves towards their goal doing what brings success everyday!

Related: What Does It Really Take To Be A Successful Entrepreneur?

Alright, let’s get with…

5 Simple Ways on How to Become a Strategic Entrepreneur

1.    Have  A Clear Vision

Have a clear vision of your success

Your success as an internet entrepreneur starts from within. As the saying goes, As A Man Thinketh, So Is He!

To build a real business online you must first have a clear vision of what you want to build. You should be able to visualize the end result before it ever happens. Create a clear picture of what you want in your imagination because the truth is that your imagination is the workshop of your soul. It’s where the end product (your business) is first shaped and formed.

Having a clear vision from the beginning will ensure that you know what to focus on instead of jumping about.

2.    Invest Time In Building Your Business

build your business

Building a solid business is not something that is done in a day just as the saying goes. Rome was not built in a day!

Your business requires an investment of time. Unfortunately, this is where many fail because they are always looking out for the Greenbacks. And when these delay in coming, they simply jump ship.

You must dish the quick buck mentality and put in the time to achieve your vision. We all have 24hrs a day – the rich and the poor alike; the successful and the unsuccessful. One thing however is, how much you get from that 24hrs depends on how proactive and productive you are in the use of the 24hrs you have.

Invest them judiciously in your business and you’ll reap the rewards in no distant time.

Related: Why Is Everyone NOT Cut Out To Be An Entrepreneur?

3.    Learn The Skills Necessary For Succeeding Online

Building a successful online business

In every trade you need certain skills to stand out. Succeeding online is not different.

FACT: The hardest part of building a profitable business online is not really the act but knowing WHERE and HOW to START.

It is about knowing exactly what to do!

GOOD NEWS: You can always learn these things because there’s enough information out there to help.

BAD NEWS: There’s way too much information out there that you could spend eternity trying to learn the WHAT, the HOW and the WHERE.

But it can be done. I recommend you start by downloading the 7-Day eProfit Blueprint! Click here to get it!

4.    Stay Focused

work your plan

Why do many jump from one opportunity to another with so much ease?

Simply put, they lack focus…

… which of course is a product of not having a vision!

However, if you have set your vision as stated above and you are putting in every effort to achieve your vision, focus will not be problem.

We are quite aware that there are a hundred and one things online that will readily become a distraction. But if you can set your target and focus your energy in achieving your dreams, the skies will be the limit.

Related: Are You A Blogger or an Entrepreneur Who Blogs?

5.    Be Disciplined

Stay disciplined and get success

This is necessary if you are going to be a strategic entrepreneur. Working strategically does not come in a platter of gold. It requires all of your mental and physical concentration. You need discipline in managing your time and resources.

Like I mentioned above distractions are everywhere. And faced with such situations it is only self discipline that will help you.

A simple trick that will help is to have a to-do-list with time frames. Once you have this in place you can then train yourself to concentrate on each task at every point of time.

Alright, there you have it, my recipe for escaping the opportunity seeker’s mentality and becoming a strategic entrepreneur. I hope this was helpful.

Let’s continue this discussion in the comment section below.  Feel free to share your thoughts.

Do you have problems being a strategic entrepreneur? Is the opportunity seeker’s “JUMPOLOGY” mentality still plaguing you? There is a solution; and it’s FREE! Click here to get it!

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3 Proven Systems for Boosting Your Business

When you start a business your expectation is to see it grow and spread out like the vine! It doesn’t matter what success you might be enjoying today you definitely will want toyou’re your business enjoy more growth. In fact, it is just like when you have a baby, your desire is to see that baby grow over the years.

So, as a serious business person boosting your business and achieving long-term success should be your main goal. Unfortunately, these days it’s so difficult to stand out in the saturated world of startups. Whatever you can do therefore to give your company that extra boost it needs is a massive bonus.

In this post I want to share with you 3 wonderful ways you can boost and improve the company going forward. If you can get these things right you should have no problems becoming a successful business owner.

How to boost your business

How to Boost Your Business for More Profitability

1. Secure More Leads

The goal for any business is to get as much interest and customers as possible. And the only way to achieve this is to make your presence felt and secure as many leads as you can. Now, a lot of this is going to come down to how well you promote and market your business. Think about how to attract clients to the company. You’ve also got to think about how your staff can affect things as well. You need to make sure they are dedicated, professional and efficient. This will help you to secure more leads and enjoy more success.

2. Expand Your Global Reach

Anyone with serious aspirations of being an entrepreneur has to look at company growth. This means you need to look at ways you can expand and grow as a business. You might have started out small, but the ideas is always to thrive and grow. You need to look at turning your business into a national brand, and then eventually a global one. Now, in order to achieve this, you need to take a look at how you can enjoy a smooth transition. For one thing, you will need to use the services of Multilingual Connections to deal with language issues. You also need to consider how your business will come across in foreign markets. You may have to change your approach to marketing in a foreign nation.

3. Start Outsourcing

If you haven’t already started outsourcing, then you’re a little late to the party. And you need to start doing so because you can guarantee all your rivals are going to be. Think about the differences between outsourcing and trying to get things sorted out yourself. It’s so much more efficient to outsource and use freelancers. Not to mention the fact that it can save the business a lot of money as well. So you need to look into the things that you’re able to outsource, and start facilitating that immediately. This is going to make you much more productive as a company, and you’ll free up resources to dedicate to other things as well.

Conclusion

As an entrepreneur, you need to look for as many different ways to improve your business as you can. And that means you have to check out different avenues to explore. Think about any areas where the company might be struggling. Also, you should assess your long-term goals as a business and see what you can do to achieve those. Always try to come up with ideas that will improve and boost your business, and help your chances of success.

How to Get More Conversions in 7 Simple Steps!

how to increase conversions

If you are given the option between continuously working to drive more and optimizing your operations to convert more of that traffic into leads, which would you choose?

There’s no doubt that as a wise your best choice would be more conversions, right?

Everybody wants more conversions; we all know that. While a lot of think this is difficult to achieve the fact is, you can improve your conversions in 7 simple steps. That’s right; you don’t have to do much at all to get more conversions.

Excited?

Then read this very carefully…!

Step 1: Improve Your Quality

Take a look at your content quality and assess whether it’s good enough. The quality of your content can make a massive difference to whether people choose to stay on your site or not. The better quality your content, the more people will stay and browse. Make sure your content is relevant, original, and targeted.

Step 2: Re-think Your Color Scheme

Colors can make a massive difference to how people feel when they’re on your site. Blue is usually used by professional companies and creates a feeling of trust. Red is used for sales because it implies urgency. Do you need to re-think your color scheme? Test different colors and see what works best with your visitors.

Step 3: A/A Test

Wait – shouldn’t that say A/B test? No, that’s later. A/A testing should always come first to make sure your software is accurate. Otherwise, what’s the point? When you’re sure it’s accurate, you can begin the A/B testing stage.

Step 4: A/B Test

A/B testing can be used for different elements and pages on your site to see what converts better. You should only change one thing at a time to ensure this is a fair test. You can continue to do this to make sure you always have the best version of your site online.

Step 5: Get Rid of Complicated Language

Who wants to read boring business language? It might make sense to you, but does it make sense to your readers? If not, it’s time to get rid. If you wouldn’t use phrases in a conversation with your friend, then you shouldn’t be using them at all. Business jargon isn’t user friendly and definitely won’t dazzle visitors like you think it will. Take a few tips from this CRO Company and use a conversational, friendly tone when you write.

Step 6: Pre-empt Concerns and Answer Them

One of the most important things you should do is pre-empt a visitor’s concerns before they have the chance to feel concerned about them. They could wonder things like, ‘why should I trust you?’ and ‘Why should I pay that much?’. Show them your credentials, explain why your product is superior…do what you can to answer any problems they may have.

Step 7: Avoid Errors

Having errors on your site is a huge problem. Even small errors like spelling mistakes can stop you from getting as many conversions. You need to make sure your site is free from issues so it looks as professional as possible and encourages people to convert.

There you have it. 7 simple steps that will get you more conversions starting today. So if you are ready to get more conversions from your site you will want to start implementing these tips right away and you won’t regret it!

30 Covert Selling Tactics That Will Boost Your Online Business With Ease!

Covert selling strategies for your online business

It’s indeed surprising that many want to make money online but the idea of selling is however absolutely repugnant to them.  This is because they believe selling has to do with manipulating others. But that shouldn’t be.

Believe it or not selling is actually something all of us do every day whether we are selling tangible products or selling our ideas to others. It’s important therefore that we should learn how to market our businesses on the net if we want to make any head way.

In this article I want to give you some covert selling tactics that will help you boost your business starting now!

First, you must know that marketing online is evolving by the day. Strategies and tactics that used to be very effective a few years ago are far from effective today.  It is important therefore that to stay ahead of the competition you need to put in place your own strategies based on what you may have “discovered” in the course of running your business or what you have seen others using on which you put a “twist” on, Such strategies are unique to you and therefore can work wonders for you.

The strategies presented in this post are industry-tested and will greatly help boosting online sales. However, the idea is that you will be able to use them to build your own strategies and adapt them to your peculiar marketing needs.

Related Reading: The 3 Scientific Steps to Using Social Media for Online Selling!

Online Business-Boosting Selling Tactics

1. Use affiliate programs to multiply your efforts

Start an affiliate program and put your marketing on viral power. For example, package a product,  put it on an affiliate networking site or start your own affiliate marketing program. Create a customizable e-book and give it away to your affiliates. Ask them to customize the ebook with their own affiliate links and then give the ebook away for free. Doing this will both create a viral effect for your product as that one ebook will soon begin to pull in links from different sources online.

2. Improve you conversion/traffic ratio

You could change your headline, offer a stronger guarantee, add testimonials, etc. For example, one week you could have your headline say, “How To Lose 5 Pounds In Two Days!” and the next week use, “Lose 5 Pounds In Only 48 Hours!” Just see which one pulls more orders per visitors.

3. Uncover your most valuable leads

One way of doing this is by offering a free e-zine. The visitors who are very interested will subscribe to it. Once they have subscribed, you can sell them related products again and again. Just make sure your e-zine has enough original content to keep them interested.

4. Boost your business exposure by teaming up with your competition

When marketing online your competition is as close as the back of your hand. But instead of treating them as enemies you can actually partner with them by starting an association for your specific industry. Each member could be given graphics to put on their web pages. This would increase your membership and business exposure.

5. Publish an e-zine for your employees

This could motivate them to do a better job or keep them advised on where your business is headed. For example, you could include articles about friendly customer service, being more productive, getting along with other employees, employee profiles, etc.

6. Monitor your brand on social media

Setting up alerts to monitor your brand on social media, news sites and other discussion forums will greatly help you in knowing what others are saying about your brand. Some of the comments you find could help you improve your business. For example, you could find someone complaining about your customer service, an employee, your web site design, product, etc. Then you’ll know what to improve.

7. Attract more people to link to your web site

You can do this by offering them a discount on the products you sell or give them free items for linking. For example, you could say, “Get A Huge 30% Discount On Our E-book If You Agree To Link To Our Web Site For At Least One Month!”

Must Read: 6 Reasons Why You Should Integrate A Blog Into Your Home Business Website!

8. Build your own opt-in email list

Give your  website visitors a reason to give you their e-mail address. Allow them to sign up to free items and contests. Just get their permission to e-mail them again in the future for other things. For example, you could say, “Sign Up For Your Chance To Win A Color
TV!”

9. Create a “PR” web page for your business

List information that could be considered newsworthy for e-zines, newspapers, magazines, etc. There are many ways to get into the media, like launching an unusual product, donating a large amount to charity, holding big events, etc.

10. Boost your credibility

By referencing web sites that have written positive stories about your business you will greatly increase your credibility. You could link to them right in your product ad. For example, you could say, “Just See What (name) Magazine Is Saying About Our Newest E-book!”

11. Improve you newsletter subscription through more incentives

Almost everyone is publishing an e-zine nowadays so it’s important to give something extra with the free subscription. You could offer a weekly contest for new subscribers. For example, you could say, “Subscribe And Have A Chance To Win Our Latest Home Study Course!”

12. Provide your visitors with more valuable content.

Your content will be more attractive to your visitors if it’s up-to-date or original. You could also offer people the option to reprint the content in their e-zine or web site. If your content is super original, you could use something like “Never Seen Before” in your titles.

13. Offer a free online directory

The directory could be full of interesting e-books, e-zines, web sites, etc. If people find your directory to be a valuable resource, they will visit it over and over again. You could also put your whole directory into e-book format and allow people to give it away.

14. Give your visitors a free e-book

You could also include your own ad in the e-book and allow other people to give it away. If you don’t want to take the time to write one, you could ask other writers’ permission to use their articles. They will just want you to publish their resource box too.

15. Hold free online classes or seminars

Webinars are becoming the in-thing right now. They could be held in your web site’s chat room or you can use any of the many webinar providers out there. The idea of “live” information will definitely entice people to visit your web site. You will become known as an expert on the topic. You could hold them weekly or monthly to get people to revisit your web site again and again.

16. Give visitors a free entry into your contest or sweepstake

The prizes should be something of interest or value to your visitors. Most people who enter will continually revisit your web site to get the results. For example, if your target audience is business owners, your prizes could be computers, business e-books, business services, etc.

17. Create your own or sponsor downloadable free software

It could be freeware, shareware, demos, etc. You could even turn part of your site into a free software directory. If you created the software, include your ad inside and let other people give it away. You could also allow people to link to your free software directory so they could offer it to their own visitors.

18. Offer free online services or utilities from your web site

They could be search engine submitting, copywriting, proofreading services. The service or utility should be helpful to your target audience. For example, if your target audience is e-book publishers, offer them a free e-book creation service.

19. Give free consulting to people who visit your web site

You could offer your knowledge via e-mail or by telephone. People will consider this to be of huge value because consulting fees can be very expensive. You could also create a product by recording or saving the information you gave them and selling it to them as a handy reference.

20. Give your visitors a free membership to your online club

People want to belong to something, why not your online club? You could also give away a free e-zine for club members only. You could make money by offering a deluxe membership for a monthly fee.

21. Persuade visitors to link to your web site

Give them a freebie in exchange for them linking to your web site. It could be content, software, etc. You could make the freebie even more valuable to them if you allow them to give it away with their own customized links in it.

22. Link to web sites that provide useful information or services for your visitors

If you have many useful links on your site, they may make it their start page. For example, wouldn’t you like to go to one webpage and have on it all the links you like to visit or research?

23. Spice up your web site’s wording by using plenty of adjectives

It gives your visitors a clearer vision of what you’re explaining or describing to them. For example, if you were describing a software program you could say, “This easy-to-use software gently guides you through the whole set up process.”

24. Don’t make your banner ads look like ads

Most people ignore banner ads. Design them to look like content and have people click to read the rest. For example, you could say, “How To Increase Your Sales By 200% by Larry Dotson. To Read Click Here!”

25. Join affiliate programs that go with the theme of your web site

You’ll just be wasting valuable space and time if your visitors aren’t interested in them. For example, if your target audience is softball players, you would want to join affiliate programs that sell softball bats, balls, uniforms, magazines, etc.

26. Market your web site as a free club instead of a web site

This will increase your repeat visitors and sales because people enjoy belonging to groups. You could have a members’ message board, give visitors’ membership IDs, give them membership graphics to place on their web sites, etc.

27. Interact with your online customers on a regular basis

This will show them you care about them. You could use your blog or add a chat room, forum or an online message system to your site. Always be interested in what people have to say, answer their questions, give them compliments, and take the time to talk about things other than just business, etc.

28. Check and update your web site links regularly

If people click on a link and it doesn’t work, they usually won’t risk wasting their time clicking on another one. For example, would you revisit a web site after two of the links you really wanted to click on didn’t work? You probably wouldn’t even bookmark the site.

29. Give visitors a positive experience when they’re at your web site

Provide them with original content and free things. They’ll tell all of their friends about it. You could also persuade them to tell their friends about it by starting an affiliate program. It could pay per sale, per click or per lead.

30. Share customers with other businesses that have the same target audience

Offer their product to your customers if, in exchange, they do the same for you. For example, if your business is selling toys, you could cross-promote a business that sells kids’ games. You both have a similar target audience.

In closing

The above are just a few online selling tactics that you can strategically put to use in your business. Of course, all of these may not apply to your business right now but with a little creative thinking you will uncover some unique ways to apply them.

Will love hear what you think of these selling tactics. Are you using any of these right now?

Hey Blogger, Please Quit!

What? Is this supposed to be a pun?

Nope! I mean every word in that title and as it says, it’s time for you to quit being a blogger!

Frankly, I’ve been thinking of doing this post for close to seven months now but somehow I have not been able to bring myself to writing it. For one, blogging is fun and I’m very much aware that many bloggers have become addicted to it. To many of us blogging has become part of our lives and therefore a post like this will meet with every resistance.

Nevertheless,  I have hinted on it in different posts and at various times. This include:

All these posts plus a few others were borne out of my own experience and what I have seen around the blogosphere.

There is no doubt, bloggers are the hardest working people on the net. Every day we brainstorm post ideas, do research, write and publish posts, promote our blogs through social media networking sites, comment on other blogs and reply to comments on our blogs, visit forums and interact with other forum users, etc.

The typical day of a blogger is filled with activities that, from all indication, seems to be moving you forward but as my good friend, Theodore wrote some time ago, we mustn’t mistake activities for productivity!

And, this is really the irony because it is not about working harder but working smarter!

Stop blogging and start making money

Scaring, About 85% Of Bloggers Are Making NOTHING From Their Blogs!

I read a disheartening post on a blog recently.  In the post the blogger revealed that one of the bloggers who I have always admired, is rarely making anything from her blogging efforts. Unfortunately,  this blogger was actually using that as a yardstick to justify he’s not making anything from his own blog. His reasoning, if such a great blogger is not making much from her blog and she is still blogging, he knows that he is not alone!

Pathetic right?

Now, the blog in question, from all indication, appears to be a highly successful blog. On average each post has upwards of 60 – 80 comments. The content is great – highly engaging and expertly written. Over the years this blogger has been able to build a really large and engaged optin list.

Sometime in 2011 when I did a post appreciating all my blog readers during the Christmas celebration, this particular blogger mentioned that post to her list and it was indeed a great boost for me because it did not just help in driving more traffic to that post but it also add a few new contacts to my own list! 🙂

But I couldn’t bring myself to accept it that that very blog is not making anything substantial all these years. To check things out for myself I hopped over to read the post where this blogger revealed her earnings and I was flabbergasted!

Why Do Bloggers Work So Hard Without Any Good Returns?

Now, I’ve read many bloggers recently detailing why they blog and I have no grouse with that. It is your life and you have the right to choose what you want to do with it.

But, the truth is if you invest that much of your time into that blog (and they say time is money) you deserve a good return on that investment.

I don’t care if you are blogging for the fun.

I don’t even care how much exhilaration you are getting from connecting with other bloggers and readers!

Ttruth is, if you are spending a good part of your time and life on that blog you deserve something better!

So, let me emphasis it again by saying, it’s time to stop blogging and start building a business!

Here are few things you may want to do right now:

1. Stop comparing yourself with average bloggers –  Start listening to entrepreneur bloggers. When you measure your success with those you are doing better than, you are only harming yourself. Aim higher!

2. Stop building a blog. Start building a business!Download this guide to learn how to start an online coaching business as a blogger

3. Ditch the bloggers mindset – If you must build a business you need an entrepreneur’s mindset. This post will surely blow your mind: Why are You NOT Making Money with Your Blog?

4. Every business has a product. Decide on your product today! – This could be a physical product or a service. Choose what best suits you! Starting an online coaching business is something you may want to consider.

5. You have developed various skills as a blogger – Turn them into a business! You have more knowledge about online marketing than most people. Don’t waste it.

Conclusion

Was I too blunt in this post? That could possibly be why I have withheld from doing it all this while. So whether you want to throw stones at me or not, I still believe that just blogging because you feel good about it is not enough. Your time, effort and resources could be better invested in other things. So, take this as a wakeup call.

You could start by removing the, I am a blogger tag and replace it with, I am an entrepreneur blogger! As simple as that may be, it will go a long way in readjusting your thoughts and approach to blogging.

To me, blogging is simply a business tool. That is why you rarely read blogging tips on this blog even though those tips are needed. But I always want to stay within the purpose of this blog which is, to educate, inspire and empower our esteem readers and friends with wisdom that will help them attain their highest vision online!

And, I hope this post have been able to inspire you in some way. If not, feel free to throw the stones. You have the floor let’s hear from you!

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Frankly, Are You Building A Business Or A Blog?

Sometime ago I wrote a post titled: Are You a Blogger or an Entrepreneur Who Blogs? In that post I did gave reasons why you should not consider yourself simply as a blogger but an entrepreneur. Unfortunately, it does appear that not many people are really listening to these things.

Since writing that post I have seen a whole lot of new bloggers join the blogging bandwagon while many others have abandoned ship! I still believe that many who have shipwrecked their blogging dreams did so not because they do not have the passion for blogging but because they have approached their blogging career from a wrong angle.

build a business and not a blog!

Don’t Just Build A Blog; Build A Business!

I have mentioned this severally but I will never stop talking about it until I see more bloggers put it into use. Truth is, when you ask the average blogger if they are really building a business the ready answer is yes!

But think about this:

  • Can you really say you are in business when you don’t have a product?
  • Are you in business when you don’t have a target market?

Indeed, these are just the basics of building a business. But how many bloggers can readily point to their blogs and say, this is my product or target audience?  Now, if you cannot do that how can you really say you are in business?

Recommended: Hey Blogger, What Really Is Your Product?

You must understand that blogs, as we know them today were initially setup by internet marketers as traffic generating tools for their online business sites. Blogs were not set up initially to make money by themselves but as marketing tools. So, looking at your blog as your business today is really a wrong approach to blogging because a business without a valuable product, a target audience who wants that product and a platform to present that product to the target audience is not really a business.

So, How Do You Really Build A Business And Not Just A Blog?

I love using the analogy of building a house whenever I talk about building a business. This is because building a business is similar in many ways to building a house.

There are different steps involved. From the foundation stage to the roofing stage, a lot of planning and effort is required. Besides, the type and size of the house will determine the depth of the foundation. The higher the structure you desire the deeper the foundation you will need to prepare.

The following are a few tips on how to build a business using your blog.

1. Decide From the On-Set What Direction to Take

It’s unfortunate that there are many people online who want to jump into the blogging bandwagon without any preparation. To this people the wise saying, “look before you leap” has no meaning. If your blog is going to be your online business then it is important that you get a clear idea what direction you want to go. Set your goal from the beginning and then run with it!

2. Be Creative But Don’t Seek To Re-Invent the Wheel!

Every one of us has a creative flare in him/her and your blog is definitely a place you will want to show your creativity. It is your platform and you’re free to run it any way you want. You’ve the freedom to post whatever you want. Indeed, this is good. However, instead of being too concerned with your creativity, it will be of great help to you if you’ll rather seek out what is already working and then building on it. Study what successful business strategies the experts are using and never hesitate to be a copycat if need be. Your focus should be on taking what you have learned and modifying it to suit the needs of your business.

3. Get Help through Mentor(s)

Do you really need a mentor to build and run a blog? The answer to that question might be a “yes” or a “no” depending on what you really want. Is your blog going to be a platform for your every day ramblings or you really want to build something worthwhile? What experience do you have about running a business? Do you have any formal training and skills on business management? Your answer to any of these questions will determine if you will want to go for a mentor or not. But the wise route is to seek for help when you deem it necessary.

4. Be Financially Committed

Setting up a WordPress blog could be done without any real financial commitment. But the fact is, if you desire to really build a business with your blog, committing some financial investments into the business is a must. Never be contented with just running your business on freebies. Invest in the right tools. Pay for the knowledge when necessary. One thing you must know is that when you are financially committed your motivation for success will go up and this will help you to put in more effort into building the business of your dream.

5. Remember To Stay Green

The internet business world is an ever changing one. It is a dynamic market. To keep abreast with the latest ideas and trends you need to invest in yourself through trainings. Whenever possible, attend seminars. A single new idea picked up from such trainings could transform your business. Of course, simply acquiring new information and learning new ideas is not enough. To really see these ideas and knowledge come to fruition you will need to put them into action and by taking action you will always be open to more new ideas thereby keeping yourself on the green lane!

So, are you building a business or you are simply building a blog? Share your thoughts on this subject with us in your comments below.