In the recent past, the question of what a bloggers product should really be has…
What? Is this supposed to be a pun?
Nope! I mean every word in that title and as it says, it’s time for you to quit being a blogger!
Frankly, I’ve been thinking of doing this post for close to seven months now but somehow I have not been able to bring myself to writing it. For one, blogging is fun and I’m very much aware that many bloggers have become addicted to it. To many of us blogging has become part of our lives and therefore a post like this will meet with every resistance.
Nevertheless, I have hinted on it in different posts and at various times. This include:
All these posts plus a few others were borne out of my own experience and what I have seen around the blogosphere.
There is no doubt, bloggers are the hardest working people on the net. Every day we brainstorm post ideas, do research, write and publish posts, promote our blogs through social media networking sites, comment on other blogs and reply to comments on our blogs, visit forums and interact with other forum users, etc.
The typical day of a blogger is filled with activities that, from all indication, seems to be moving you forward but as my good friend, Theodore wrote some time ago, we mustn’t mistake activities for productivity!
And, this is really the irony because it is not about working harder but working smarter!
Scaring, About 85% Of Bloggers Are Making NOTHING From Their Blogs!
I read a disheartening post on a blog recently. In the post the blogger revealed that one of the bloggers who I have always admired, is rarely making anything from her blogging efforts. Unfortunately, this blogger was actually using that as a yardstick to justify he’s not making anything from his own blog. His reasoning, if such a great blogger is not making much from her blog and she is still blogging, he knows that he is not alone!
Now, the blog in question, from all indication, appears to be a highly successful blog. On average each post has upwards of 60 – 80 comments. The content is great – highly engaging and expertly written. Over the years this blogger has been able to build a really large and engaged optin list.
Sometime in 2011 when I did a post appreciating all my blog readers during the Christmas celebration, this particular blogger mentioned that post to her list and it was indeed a great boost for me because it did not just help in driving more traffic to that post but it also add a few new contacts to my own list! 🙂
But I couldn’t bring myself to accept it that that very blog is not making anything substantial all these years. To check things out for myself I hopped over to read the post where this blogger revealed her earnings and I was flabbergasted!
Why Do Bloggers Work So Hard Without Any Good Returns?
Now, I’ve read many bloggers recently detailing why they blog and I have no grouse with that. It is your life and you have the right to choose what you want to do with it.
But, the truth is if you invest that much of your time into that blog (and they say time is money) you deserve a good return on that investment.
I don’t care if you are blogging for the fun.
I don’t even care how much exhilaration you are getting from connecting with other bloggers and readers!
Ttruth is, if you are spending a good part of your time and life on that blog you deserve something better!
So, let me emphasis it again by saying, it’s time to stop blogging and start building a business!
Here are few things you may want to do right now:
1. Stop comparing yourself with average bloggers – Start listening to entrepreneur bloggers. When you measure your success with those you are doing better than, you are only harming yourself. Aim higher!
2. Stop building a blog. Start building a business! – Download this guide to learn how to start an online coaching business as a blogger
3. Ditch the bloggers mindset – If you must build a business you need an entrepreneur’s mindset. This post will surely blow your mind: Why are You NOT Making Money with Your Blog?
4. Every business has a product. Decide on your product today! – This could be a physical product or a service. Choose what best suits you! Starting an online coaching business is something you may want to consider.
5. You have developed various skills as a blogger – Turn them into a business! You have more knowledge about online marketing than most people. Don’t waste it.
Was I too blunt in this post? That could possibly be why I have withheld from doing it all this while. So whether you want to throw stones at me or not, I still believe that just blogging because you feel good about it is not enough. Your time, effort and resources could be better invested in other things. So, take this as a wakeup call.
You could start by removing the, I am a blogger tag and replace it with, I am an entrepreneur blogger! As simple as that may be, it will go a long way in readjusting your thoughts and approach to blogging.
To me, blogging is simply a business tool. That is why you rarely read blogging tips on this blog even though those tips are needed. But I always want to stay within the purpose of this blog which is, to educate, inspire and empower our esteem readers and friends with wisdom that will help them attain their highest vision online!
And, I hope this post have been able to inspire you in some way. If not, feel free to throw the stones. You have the floor let’s hear from you!