Is Your Blog A Success? Here Are 5 Tell-Tale Signs That Will Help You Know For Sure!

When you started that blog there’s no doubt that your plan is to make it a success. But how far have been able to do this? How do you really know that you’re succeeding with your blog?

Indeed, it’s not always easy to measure the success of your blog. To really get to grips with how your blog is progressing, you should have clearly set out specific goals. Then, once those aims are met, you’ll know you’re doing well. But beyond that there are a few other signs that will tell you if your blog is really a success or not.

How to know for sure that your blog is a success

5 Signs That Your Blog Is a Success

1. A Brand

Brands aren’t just for big businesses. They have to be created no matter how big or small your blog is. It’s all about making your brand memorable and giving it an identity that will stay with people long after they’ve moved on and left your web page. This is certainly not an easy thing to do, but it definitely is possible Think about what makes your favorite brand memorable, and then apply what they do to your blog but on a smaller scale. This means creating a good design for the blog and a logo and name that will stick with people.

2. An Audience That Keeps Coming Back

A blog is nothing without a proper audience. You might as well give up and move on if you’re not interested in creating an audience. Your aims in terms of audience size will depend on what your blog does. If you’re operating in a niche, you might be perfectly happy with a small readership, and that’s fine. But if you have a lot of people visiting once and then never coming back, you have a problem to deal with. This suggests that people don’t feel like they have a reason to come back, so it might be time to up your game.

3. Strong Social Media Integration

A professional blog needs to be fully integrated with multiple social media accounts. This is not just something that’s a good idea, it’s absolutely vital to a blog’s success. It gives a feel of professionalism and dedication on behalf of the blogger. It can seem like the blogger isn’t really taking things seriously if they’re not creating a fully rounded internet presence for their blog. Don’t just stick to the conventional social media channels either. There are lots of other ones like Instagram and Pinterest that can be really useful too.

4. Monetary Income

I’m sure you all want to make money from your blog, but it’s not as easy thing to do. To start with, your blog will probably not make any money at all. But if you stick at it, you should get there in the end. It’s a matter of working hard to build up your readership with marketing techniques. You will then have to use advertising on the website. You can learn a lot about Pay Per Click Marketing at simplilearn.com. This will give you all the skills you need to make a success of advertising on your blog. Then watch the cash flood in.

5. A Blogger Who Enjoys What They Do

There’s really no point trying to write a blog if you’re not enjoying it. It has to be something you love and look forward to. If you ask, you should stop doing it if every post you write seems like a huge chore. And, to be honest, you can usually tell when a blog post has been written by someone who doesn’t have a passion for what they’re doing and what they’re writing about. And you don’t want to send that kind of signal to your readers because they’ll probably start to head elsewhere.

So, checking this against your blog right now do you think your blog is a success? Feel free to share with us in your comments below.

Top 5 Innovative Business Ideas to Grow Your Business NOW!

Small business marketing ideas to grow your business online

So, you have made it yet into another year in your online business, right? Great! You indeed must congratulate yourself for many have fallen by the way in the past year.

However, ever as much as you have accomplished this feat, there’s still much to be done. Whether you are a blogger doing all you can to to make money online or you’re a small business entrepreneur marketing your stuff online, one thing for sure is that you will love to see your business grow beyond what it is right now, by the end of this year.

So, how do you do this? Don’t you think there’s still some room for doing more? How about some new business ideas?

There are hundreds of good business ideas that you can apply as a blogger or web entrepreneur to enhance your online business. No matter the successes you’ve achieved so far, now is the time to start making plans for the higher level.

In this article I want to give 10 innovative small business ideas that you can implement right now to grow your business profits starting now. Of course, they not rocket science. They are simple strategies anyone can implement.

So if you’re ready, let’s begin:

1: Re-Brand Your Business

Rebranding and product re-launch is a powerful marketing strategy businesses employ to increase their market share off-line. It could take different forms like changing the business logo, redesigning the product packaging, introducing new components in the product content etc.

Rebranding has a lot of benefits including, but not limited to, creating a fresh impression of the product/business in the minds of customers and prospects. A successful product re-launch can really bring great benefits to the business.

As a business blogger you can creatively use this strategy to give your blog and online business a fresh lease of life. I recently employed this strategy on this blog. I gave the WebIncomeJournal.com a facelift that touched every area of the blog – the blog design, logo, and content package were given a new life.

To implement this strategy in your online business, simply take a deeper look at your business and come up with areas you will need to work on. Think of how you can package this into something that will interest your customers and then design it to be a product re-launch!

To make sure that this work out great you can involve different promotional tools to give the re-launch some buzz. You could employ PR services, social media announcements, article marketing, guest blogging etc to create the necessary buzz. This will not give you some new incentive to do more in the business but will also give you the opportunity of getting new customers.

2: Prioritize Your Time & Operations

This is another great tip that will greatly enhance your online business and increase your profits. By now you definitely know that there are lots of things that jostle for your attention everyday on the net. There are of course dozens of ways you might be employing right now to market your blog/business.

But, how about if you’ll prioritize your operations and choose to focus more on some operations?

For example, instead of spending hours hopping from one blog to the other posting comments or spending hours in a forum reading and replying to discussions, you could decide on writing articles for submission to the article directories or better still write guest posts for blogs that accept guest blogging. This will not only increase traffic to your blog but also your profits.

3: Add a New Marketing Technique to Your Schedule

This is indeed another powerful way of enhancing your online business success. Chances are you’ve been using some specific marketing methods over the past months or even years. How about adding something new?

Ever tried to promote your blog or business online through free classified ads?

How about video marketing?

Have you considered podcasting?

Indeed, these are some of the internet business marketing ideas and techniques for marketing your business online. Analyze your present marketing strategies and then consider the ones from this list that you can add to them.

By simply adding another marketing method to your usual strategies you can actually increase your profits greatly.

4: Leverage the Efforts of Others

There is no doubt that you have a limit to what you can achieve in a day – except you’re some super human! However, you could increase your productivity greatly if you’ll use the power of leverage. For example, outsourcing.

Outsourcing is something every successful person and/or corporation is involved in. The internet has made it a lot easier for you to outsource your work to competent people – sometimes at ridiculously very low cost!

The good news however is that doing this can really be of great benefit to you as you’ll produce more results. So if you’re thinking of some innovative ideas to maximize your success then you need to outsource your operations.

To achieve this you need a well laid out system for your business. Ensure therefore that you’re building a system for your business so that you can leverage the efforts of others without any fear of messing things up.

 5: Get Involved With Video Marketing!

As I’ve mentioned in #3 above, video marketing is something you should really consider adding to your online marketing arsenal! This is SERIOUS enough that I want to put it on a separate list

One reason you should consider video marketing is the fact that video gets indexed very fast by Google and this could be a great plus for your blog or website SEO. Besides, the traffic a single video can generate could sometimes be outstanding.

If you’re worried about video marketing because you lack the skills to get involved, you could easily outsource it. The good news is that there are various online video services that will easily convert your blog articles to video with little or no effort on your part. Here’s one online program that will turn your articles to highly valuable videos without much effort from you.

If you however, want something more professional then basically you need a simple digital camera that has video capabilities. You can get any of these from Amazon at a good price.

In creating your videos all you have to do is talk for a few minutes about whatever niche market you are in. You can give away tips, advice, or give a product review for a product that you are promoting. It can be either a product or service that you created, or one that you are promoting as an affiliate.

Here’s an example of a video I created sometime ago:

I have also created a Youtube channel for the WebIncomeJournal. Feel free to subscribe today!

Ok, that’s all we can take for now because of space. We definitely will continue with this in our subsequent posts. What you should know however is taking a proactive step in building your business demands you being innovative and forward thinking. I do hope that these business ideas and the ones we will discuss later will indeed help you boost your business income in the months to come.

Let’s make it a date!

Your comments are always welcomed. Feel free also to share your views on the video.

How to Make Some Extra Money from Your Blog Using Affiliate Marketing!

Using a blog for affiliate marketingBuilding a blog that builds multiple streams of income is definitely the dream of many blogger. Of course, as a blogger there are different ways you can make money from your blog.

This could be through selling your knowledge or services, like consulting, selling your own products, like an ebook or a software, or selling ad space on your blog.

One thing that is sure is that no matter the income strategy you are presently using, adding affiliate marketing as an extra channel will greatly increase your bottom line.

There are different ways of making money from affiliate marketing as a blogger. Most of these techniques and tactics can be learned easily. A simple search online will help you uncover most of them. However, as a blogger there is actually one tactic that has always proved very effective, snd that will be our focus in this post.

Selling Affiliate Products Using Recommendations

Affiliate marketers have successfully used product recommendations as a winning tactic over the years. But considering the fact that the success of product recommendations is hinged on trust, a blog is definitely a powerful platform to do this.

A blog by nature is great for building trust with your potential customers. And, if your blog readers trust you enough, they will definitely trust your recommendations.

However, you will need to be very careful in using this approach in trying to make money from your blog readers. If you start promoting everything by recommendations, your credibility will eventually wear thin. This is more so if the recommendations are seemingly exaggerated and without much merit.

How to Use Product Recommendations as a Blogger

To make your product recommendations truly effective as a blogger, you’ll need to build the following into your strategy:

1. Sound like the true and leading expert in your field

Marketers over the ages have always recognized the fact that price resistance diminishes in direct proportion to trust. If your potential customer can trust you, making a purchase will become much easier. Of course, we are always quick to trust those who we recognize as experts. This is why we will readily seek the advice of a doctor when we have medical need. We don’t just seek their opinion but their expert’s advice and when they give that advice, we are readily follow through without question!

The same way, if your blog readers feel and believe that you are an expert in your niche, they will be more inclined to make a purchase based on your recommendation. However, if you fail to exude any confidence and self-assurance in your endorsements, they will probably feel that same way too. Of course, that will make them to go in search of another product or service which is more believable.

But how do you establish this aura of expertise?

  • Offer unique and new solutions they would achieve from using the product – In your recommendations, use demonstrations that will show proof that the product works as promised.
  • Avoid hype at all costs – Ensure you have personally tried the product so you can sound confident and self-assured in your recommendations. Remember that prospects these days are well informed and may have actually known what you already know. So don’t think they are stupid. Do not be afraid to mention things that you do not like about a given product or service. This will actually increase your credibility instead of losing any points for you.
  • Back up your claims with hard facts and data – Remember that if your blog readers are truly interested in the product, they will be more than delighted to learn what is good about the product, what is not so good, and how it will benefit them. This way, they would gladly put down hundreds, or even thousands worth of money to your promotions.

2. Use promotional freebies

This is a powerful strategy that many affiliate masters readily use to up their game. Unfortunately, many just starting out in affiliate marketing rarely do this. Many think that offering promotional freebies is something that is peculiar to people who are promoting their won products.

The truth however, is that by adding some promotional freebies as an incentive for those who buy through your affiliate links will greatly increase your bottom line. Before you promote the affiliate product/service, search for a suitable bonus gift you can use to entice your blog readers to make that purchase. Simply ask those who purchased through your affiliate link to send you an email with their receipts and then you can send them your bonus gifts. Of course, this freebie should be able to add valuable to their purchase.

3. Test the product support

Beyond testing the product/service it is important also that you test the support. Some of the things you want to find are: How soon does the affiliate merchant respond to inquiries? How helpful are they when they respond? Etc.

It is true that you may have tested the product and it worked fine but truer still is the fact that not everyone who purchase through your recommendations will find it easy to use the product since we are all at different levels of understanding.

Such persons will therefore need some form of support. If they are not able to find this when they need it, you will be the one who will lose credibility. And, remember how long it took you to build that credibility and trust among your blog readers. A little mistake on your part can easily destroy that in a matter of days. Of course, you really don’t want this to happen!

Conclusion

Product recommendations are a very good way of adding an extra income stream to your blog. A blog already has the foundation for this – credibility and trust! You can work to profit from this by taking a look at the products you are presently using as a blogger and then offering these to your blog readers using product recommendations.

But beyond just trying to make some money from your blog readers ensure that you have 100% confidence in the products you recommend. Test the product support by sending emails and if possible calling on phone and asking some basic questions. Even if you did not have problems with the product, do this to ensure that the people you are referring it to would not be left high and dry when a problem suddenly arouse.

Besides, use product recommendations with care. Trying to promote each and every product you come across using recommendations will soon erode your credibility.

Over to you: Do you promote affiliate products on your blog? Do you use product recommendations? Share your story with us in your comment below.

Overcoming Procrastination: How to Get UNSTUCK From This Killer of Dreams!

How to stop procrastination

This past Sunday, February 9, 2014, I was on the pulpit in my local Church where I preached a sermon titled: Hindrances to Moving Forward and How to overcome them – with special focus on Procrastination! The sermon is part of an on-going sermon series in my local church.

Realizing that the topic is one that is very relevant to the theme of this blog, I have decided to do a post based on the sermon. I’m sure that this post will be of great help to you as you’ll agree with me that procrastination is one demon that bloggers and online entrepreneurs have to contend with at one time or the other.

I’ve tried as much as possible to restrict the content to areas where it concerns blogging and marketing online. But even with this the post is a lengthy one. But don’t let that deter you. Take your time in reading through and I can guarantee that you will definitely gain something from it.

First, What Really Is Procrastination?

Though, the term is defined variously, basically it means willingly delaying to do something. It is the act of putting off tasks to a later date.

Procrastination may manifest as the inability to consistently take action in order to finish what you started or the inability of getting started in the first place.

Now, if you are sincere you’ll agree that as a blogger, entrepreneur, marketing professional, social media strategist or whatever you may tag yourself you may have come face to face with this monster at one time or the other.

Why putting off doing something might just be a normal human action, where it becomes a habit that you struggle with, procrastination becomes a deadly disease with damaging effects which must be dealt with.

But, Why Do We Procrastinate?

What are the causes of procrastination? Why are many plagued by this killer of dreams?

There are actually many reasons for procrastinating. But basically it has to do with who we are. Just like the program that runs a computer a procrastinator may only be responding to their inbuilt program! But this is actually a chronic situation.

The following are some of the causes of procrastination:

1.    Personal Convenience

Humanly we always want to do things when we think it is most convenient for us. Pain is something we abhor as humans. When pain is involved we will always find some excuse to delay what needs to be done.

2.    Laziness

The problems of procrastinationHow many times have you heard the phrase, you need to work smarter and not harder?

But do you know that many take that as a license for being lazy? To them making money online is simply about joining some over-hyped program, work 3 hours a week and then the money will start flowing in. they want to call this the internet life style.

But unfortunately, things don’t work that way – not online. The result is that many who have that wrong notion end up procrastinating, putting off the “hard work” and waiting for some “push button” solution!

3.    Indecision

This is actually a big one.

Many people procrastinate because they are not able to know which direction to take.  As a blogger or a solopreneur working online, you occupy different roles in your business. For any action to be taken you need first to take a decision. If for any reason you are indecisive, this will delay action and this could have adverse effect on your business.

If You’re Having Problems With Indecision Because You Don’t Know the Direction to Take, Click Here Right Now!

4.    Fear

This may come in different ways.

Most times it is the fear of failure. This could manifest with questions like, what if I start this and I then make a mess of it? What if I can’t pull this through since I don’t know what really involved?

As these fears well up in the mind, the whole senses would become numb and the desire to take action would completely be taken away. The result is procrastination.

5.    Perfectionism

Most of us are perfectionists, to a fault!

We always want to do everything with a touch of perfection. But unfortunately, this turns out to be a problem as it can lead to procrastination. We may spend too much time analyzing what needs to be done that we end up not doing anything about it.

A case of analysis paralysis!

Another way perfectionism manifest is in looking out for perfect conditions before doing anything. Unfortunately, we don’t seem to realize that perfect conditions is a rarity. The Holy Book has warning for this:

“Whoever watches the wind will never plant. Whoever looks at the clouds will never harvest!”

Looking for perfect conditions or simply seeking to do everything perfectly all the time can push you into the realm of procrastination.

How to Overcome Procrastination

There are a few things you can do to overcome procrastination. Here are some of them:

1.    Probe The Problem

Why do you really procrastinate? Look inside of you. As mentioned above, most times the problem is who you are. You must understand that we manifest our real self by the way we live. Most times procrastination is only a reflection of who we are inside – the unseen scripts that is your makeup!

It is important therefore that you probe the problem. If need be seek help.

2.    Set Your Priorities

Don’t rob Peter to pay Paul!

When you don’t have your time planned out with the right priorities set, you may major in the minors while the majors suffer! Putting off a task because there is no time for it right now may ultimately result in more load of work. a bigger problem.

Prioritizing will also help you live your life in your own terms instead of what others are expecting from you. Spend a few minutes or hours planning out the day’s activities.  A to-do-list with set time for finishing each task will help you make the best use of each day.

3.    Learn to Focus

I have written about this severally in the past few days. But it will not be out of place to repeat it here.

One thing all us will agree on without fail is the fact that there are so many distractions online. If you truly want to achieve your dream therefore you need focus. You must work on your mental and physical faculties to know what to focus on at every point in time.

If you have a to-do-list as stated above, then you are half way through this. However, simply having a to-do-list is not enough. You need self-discipline. You must train yourself therefore to constantly focus on the task at hand. This way you can truly beat the distractions around.

4.    Just do it!

Overcome procrastination with partnershipsOk, This may not be new to you. But the fact remains that this is a big cure for procrastination. I know that there are times when you just feel like not doing anything even when you know you NEED  to do something. Your feelings may actually be the procrastinator insider you trying to rear its head. The best thing to do in times like these is to “force” yourself to that thing you feel like not doing.

of course, most times it is not easy doing this. But the more you practice “forcing” yourself even when you feel like not doing; those inner scripts will soon get the message and will readjust to cooperate with you!

5.    Partner with others

Most times we need someone to “keep an eye’ on us. Trying to overcome procrastination on our own may not work most times. But a constant reminder from a partner or a friend may help cure the demon of procrastination.

You can form a partnership with a friend and then set targets on what you want accomplished. The members then monitor the progress of one another. Partnerships like these will greatly help to overcome procrastination.

Conclusion:

Like someone rightly said, procrastination is the thief of time.  Now if you know that time is your greatest asset in life, you would not let procrastination steal it from you. I like what the Holy Book has to say about this:

“See then that you walk circumspectly, not as fools but as wise, redeeming the times, because the days are evil.”

Indeed the days are evil. You don’t know what the next second would bring. You only have the NOW. You must therefore make the best use of it.

Procrastination is indeed a killer of dreams. It’s your duty to stop it!

Over to you: Do you have problems with procrastination? Ever experienced some unpleasant situations as a result of procrastination? Share with us in your comments below!

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Hey Blogger, Please Quit!

What? Is this supposed to be a pun?

Nope! I mean every word in that title and as it says, it’s time for you to quit being a blogger!

Frankly, I’ve been thinking of doing this post for close to seven months now but somehow I have not been able to bring myself to writing it. For one, blogging is fun and I’m very much aware that many bloggers have become addicted to it. To many of us blogging has become part of our lives and therefore a post like this will meet with every resistance.

Nevertheless,  I have hinted on it in different posts and at various times. This include:

All these posts plus a few others were borne out of my own experience and what I have seen around the blogosphere.

There is no doubt, bloggers are the hardest working people on the net. Every day we brainstorm post ideas, do research, write and publish posts, promote our blogs through social media networking sites, comment on other blogs and reply to comments on our blogs, visit forums and interact with other forum users, etc.

The typical day of a blogger is filled with activities that, from all indication, seems to be moving you forward but as my good friend, Theodore wrote some time ago, we mustn’t mistake activities for productivity!

And, this is really the irony because it is not about working harder but working smarter!

Stop blogging and start making money

Scaring, About 85% Of Bloggers Are Making NOTHING From Their Blogs!

I read a disheartening post on a blog recently.  In the post the blogger revealed that one of the bloggers who I have always admired, is rarely making anything from her blogging efforts. Unfortunately,  this blogger was actually using that as a yardstick to justify he’s not making anything from his own blog. His reasoning, if such a great blogger is not making much from her blog and she is still blogging, he knows that he is not alone!

Pathetic right?

Now, the blog in question, from all indication, appears to be a highly successful blog. On average each post has upwards of 60 – 80 comments. The content is great – highly engaging and expertly written. Over the years this blogger has been able to build a really large and engaged optin list.

Sometime in 2011 when I did a post appreciating all my blog readers during the Christmas celebration, this particular blogger mentioned that post to her list and it was indeed a great boost for me because it did not just help in driving more traffic to that post but it also add a few new contacts to my own list! 🙂

But I couldn’t bring myself to accept it that that very blog is not making anything substantial all these years. To check things out for myself I hopped over to read the post where this blogger revealed her earnings and I was flabbergasted!

Why Do Bloggers Work So Hard Without Any Good Returns?

Now, I’ve read many bloggers recently detailing why they blog and I have no grouse with that. It is your life and you have the right to choose what you want to do with it.

But, the truth is if you invest that much of your time into that blog (and they say time is money) you deserve a good return on that investment.

I don’t care if you are blogging for the fun.

I don’t even care how much exhilaration you are getting from connecting with other bloggers and readers!

Ttruth is, if you are spending a good part of your time and life on that blog you deserve something better!

So, let me emphasis it again by saying, it’s time to stop blogging and start building a business!

Here are few things you may want to do right now:

1. Stop comparing yourself with average bloggers –  Start listening to entrepreneur bloggers. When you measure your success with those you are doing better than, you are only harming yourself. Aim higher!

2. Stop building a blog. Start building a business!Download this guide to learn how to start an online coaching business as a blogger

3. Ditch the bloggers mindset – If you must build a business you need an entrepreneur’s mindset. This post will surely blow your mind: Why are You NOT Making Money with Your Blog?

4. Every business has a product. Decide on your product today! – This could be a physical product or a service. Choose what best suits you! Starting an online coaching business is something you may want to consider.

5. You have developed various skills as a blogger – Turn them into a business! You have more knowledge about online marketing than most people. Don’t waste it.

Conclusion

Was I too blunt in this post? That could possibly be why I have withheld from doing it all this while. So whether you want to throw stones at me or not, I still believe that just blogging because you feel good about it is not enough. Your time, effort and resources could be better invested in other things. So, take this as a wakeup call.

You could start by removing the, I am a blogger tag and replace it with, I am an entrepreneur blogger! As simple as that may be, it will go a long way in readjusting your thoughts and approach to blogging.

To me, blogging is simply a business tool. That is why you rarely read blogging tips on this blog even though those tips are needed. But I always want to stay within the purpose of this blog which is, to educate, inspire and empower our esteem readers and friends with wisdom that will help them attain their highest vision online!

And, I hope this post have been able to inspire you in some way. If not, feel free to throw the stones. You have the floor let’s hear from you!

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Hey Blogger, What Really Is Your Product?

In the recent past, the question of what a bloggers product should really be has been the subject of many blogs.

Before now, the generally accepted business model for nearly every blog was the paid advertising model where you create a blog that aims to make money through selling ads and possibly promoting affiliate products.

Like I mentioned in my post detailing the lessons I have learned in 4 year of blogging, this model has really become a highly competitive one. But beyond just being highly competitive some bloggers actually see this model as wrong one.

They reason that a blog which runs on this model is simply treating the readers as their products, i.e. build a large following of readers and then look for an advertiser to pay you for placing ads. In this, they reason that since the advertisers pay you based mostly on the numbers of readers (traffic) you have, the readers are therefore your main products which to them is unethical!

Then, others believe that selling ads on a blog is basically a wrong approach and that you MUST have your own product as a blogger if you truly want to make money blogging!

However you look at it, all of these arguments may be correct but unfortunately rather than help, many budding bloggers have become confused about what next steps to take in their blogging journey.

In this post my aim therefore is to help clear the fog this may have caused.

Make your blog a valuable business

Don’t See Yourself Simply As a Blogger, See Yourself as a Business!

I don’t know what brought you into blogging. But one thing I know is that a good number of those who read the webincomejournal.com are here because they want to make money with their blogs. For these ones, my advice is:

“Approach your blog as a business right from the word go. Instead of just seeing yourself as a blogger, see yourself as a business!”

This approach does not only help you to set your target audience right from the beginning but also help you to define what to offer.  Unfortunately, many of the blogs out there can really be classified as “Just another WordPress Blog” and nothing more.

Recommended: How to Build a Business and Not Just a Blog!

Now, there are 3 basic requirements for any business to succeed online, which are:

1. A product that has value in itself.

2. A platform through which you can effectively communicate that value; and

3. Visitors who want what you’re selling

A careful look will reveal that the main issue is the #1 requirement, a product that has value in itself and I think this is the reason why many bloggers are concerned about product creation.

Your Product Most Times Depends On Your Business Model!

For any blogger to really understand the issue of product creation, he/she will need to know what business model he/she is running or intends to run. Truth is, there are different business models you can choose from to make money online. These models basically can be classified into the following:

Model #1 – Free or Open Access

This is mostly found in businesses promoting digital content. Everyone has free access to the “product” without first giving anything for it in advance. The product offered may be in the form of text (like on your blog), video (like on Youtube.com), audio, software, or any other digitally deliverable goods or services.

Model #2 – Restricted Access

Unlike the free access, this model aims to get something in advance from the person wishing to acquire the product. This “price” paid in advance could be something as simple as your personal contact information (physical or email address) which gives the product provider a way to deliver the content to you. This model is mostly common with physical goods but can also be used in delivery of free subscription content or digital information products.

Model #3 – Paid Access

This one is quite obvious. You have to offer money before the “product” is delivered. This could be seen in operation in membership based content delivery systems, and of course, in nearly every other online business where either a physical product or digital product is being sold. Unfortunately, because this model asks for the money before the “product” is delivered, many only see this as the only true business model where a product is truly involved. But this is far from the truth.

Now, take a look at these 3 models and you will discover that as a blogger, you can easily use any of them in making money with your blog. You could pick any of these business models or combine two or even the three!

What really is the blogger's product?

But, How Do This Help You With Your Product As A Blogger?

Here are my suggestions:

1. Threat Every One of Your Posts as a Product

As you do know I’m an advocate of valuable content (remember, content is not king, but value is!) This is actually what you should do with every one of your blog post. Threat it as a product and make sure it offers value to the reader. Simply regurgitating other people’s content on your blog in other to keep it updated will not help you. Your blog readers must see and get value from every post published on your blog. By so doing, even if you want to charge for your content, people will be ready to pay for it.

2. Focus On and Listen To Your Readers

No matter what others believe, my belief is that your readership is your target market and not your product! You must aim to provide value for them every time. But you cannot do this except you listen to them to know what they want.

But how do you listen to them?

Go through the comments on your own blog with your “ears to the ground.” Read other blogs in your niche but instead of just skimming through the posts and jumping in to post a comment, read each post with your mind wide open to pick up the frustrations and challenges exposed in the posts and comments.  Do this over time and you’ll be able to provide more value on your blog which will boost your brand and subsequently, bring you more business.

3. Make Your Blog an Online Real Estate

One thing about real estate properties is that they have a way of growing in value with time. You should aim therefore at turning your blog into a valuable property by continuously proving value with your content. One way to do this is to answer questions being asked by your target market. Most of these questions may be pressing issues while others are just trivial ones. No matter what they are turn your blog into a digital platform that answers those questions and with time your blog will become an online real estate – a property whose value will increase over time.

4. Package Your Knowledge and Skills for Sale

I see the blogger as a vastly skilled individual. From what I have seen across the blogosphere, it is clear that a blogger who can create valuable content or provide a professional service to clients and does it well can definitely create a product of their own. And so, once you have been able to build your personal or business brand, your target as a blogger should be on how to package your knowledge and skills for sale.

Conclusion

Your product as a blogger depends largely on the blogging business model you have chosen. But you shouldn’t wait until you have created a particular “product” before you consider yourself to have a product as blogger.

Your “product” should start with every post you publish on your blog.  Remember, there are many who are charging a fee to have access to their content because that is the business model they have chosen. If however, no one will be ready to give you money for the content you are publishing on your blog right now, creating a “product” will not bring you that eureka!

Start today, position yourself not just as a blogger but as a business and starting from there, give value to your target market and the issue of creating a product will resolve itself.

Over to you: There you have my thoughts about this issue of, what is your product as a blogger? Now is your turn.

Do you think monetizing your blog with third party ads is a wrong model?

Do you agree that except you have created a “product” then you do not have a “product” as a blogger?

Share with us in your comments below

Are You A Blogger or an Entrepreneur Who Blogs?

As a follower the Web Income Journal (ok, that is just an assumption but if you are not, consider subscribe by clicking here!), you will understand that our content is basically focused on helping you build a business as a blogger. Unlike most other bloggers who write mostly on blogging and blogging tips, most of what you read on this blog, is geared towards helping you build an online business.

The temptation to concentrate mostly on blogging tips is definitely strong considering the number of people who are jumping into the blogging bandwagon. Indeed, all of these want to know how to become successful bloggers. But, beyond succeeding as a blogger, I think you should really succeed as an entrepreneur blogger – an entrepreneur who uses the medium of blogging to build a successful business online!

But, Why an Entrepreneur and Not Just A Blogger?

how to succeed with a business blog

Over these past few years, from my personal studies, I’ve come to understand that many of the bloggers who have thrown in the trowel (yes, I’ve seen many come and go!) are really those who did not treat their blogs as entrepreneurs. They approached their blogs simply as bloggers, eager to share their knowledge or passion! Indeed, they loved what they were doing and in a sense, they succeeded.

But then, a few years later those blogs are gone; filling up the dotcom trash can!

Ever wondered why these ‘passionate’ bloggers could not continue?

Of course, various reasons could be adduced for this but most often than not, these bloggers have not considered themselves as building a business and therefore have not seen themselves as entrepreneur bloggers.

In this article I want to share with you some distinct marks of an entrepreneur that you need to imbibe as a blogger if you truly want to succeed as an entrepreneur blogger. I hope this will help you succeed building a business and not just a blog.

The truth is it’s not just about starting a blog.  Anyone can do that. The real issue is succeeding as an entrepreneur blogger.

You may also want to read this post on the 5 fundamentals to building a business and not just a blog.

Entrepreneurial Traits Every Blogger Should Imbibe

1.    Self-Confidence

Entrepreneurs are self-starters. Yes, they understand the importance of people in achieving their dreams, but they will never depend on others for their success. They understand that the business world is highly competitive and that it is not a place for the faint in heart. They are quite aware that beyond having the best idea you need self confidence to succeed as an entrepreneur.

As blogger you mustn’t ignore this fact. You must trust in yourself. You must believe in your capabilities to make your business work. Instead of looking for some outside push and drive, you must be self-confident. And of course, you must refuse to live by someone else perception of success.

2.    Risk-Takers

Businesses are prune to losses and failures but an entrepreneur does not allow this to be a hindrance. An entrepreneur understands that a great business idea could come as a hunch but it takes acting on that hunch to make any impact. With such knowledge the entrepreneur is always ready to take calculated risks.

Unfortunately, most bloggers just want to play safe.  Stepping out of their comfort zone is a no-go area. Investing any amount of money in their blogs is a big risk for these type of bloggers. Little things like buying a domain name and paying for a webhost is never in their ‘to do list’ – just in case it doesn’t turn out as desired.

If you must succeed as an entrepreneur blogger you must be ready to take risks because you simply cannot run away from it!

3.    Creativity

I don’t know if it is really in-born or they simply develop it along the way but one thing that is really common with entrepreneurs is the ability to innovate or find new ways of doing things, better. They are naturally curious, inquisitive, bright and highly flexible when thinking. They keenly observe their environment and have an eye for spotting new trends that could potentially become a business opportunity.

Unfortunately, this is not the same for the majority of bloggers. You can clearly see this when you visit blogs run by these bloggers. Their content is almost always the same – how to set up a blog, how to build a better blog, what you need to succeed as a blogger! They rarely look for new ways of doing things and in most cases they are controlled by what I call the ‘follow-the-leader’ mentality – doing just what some guru says is working. They look to someone else to set the pace, rarely putting on their thinking cap to innovate or build on what they learn.

You cannot really succeed as an entrepreneur blogger with this type of mindset. You must be creative and innovative. You must set your own direction and be prepared to hit your own mark!

4.    Visionary And Goal Oriented

Entrepreneurs are always propelled by a vision and guided by a goal to achieve that vision. Each of their blogging activity is geared towards their business success. They systematize and strategize all with the mind of achieving their set goals.

But this is not the case for the average blogger. If you are simply a blogger chances are you are carrying out your blogging activities without any proper planning and like a rudder-less ship, you are being tossed to and fro by every wind of opinion let loose on the blogosphere.  You must understand you are the captain of your own ship therefore you must take control and drive that ship in the right direction.

5.    Good Work Ethics And Honor

Competition and the drive to make money most times make the business world ruthless, but the true entrepreneur will always strive to make every business deal honorable. The successful entrepreneur has good personal work ethics that ultimately leads to good business practices, excellent reputation and good association with industry peers and business partners. They will never resort to short-cuts and blackhat tactics that will ultimately work against their success.

Most of the unwholesome practices we see around the blogosphere today are perpetuated by bloggers who lack the entrepreneurial spirit. They rarely understand that these things are inimical to their business success. As a blogger who desire true success you must be committed to good work ethics and do everything with the mind of adding value to your target market.

6.    Value For Money And Finances

Every entrepreneur I have ever known or read about has a value for money. Most, through their innovation and creativity, learned how to earn money at a very young age. They are never ashamed to put a price tag to their work. And they are also very good at watching their finances, always making sure that every little spending is an investment that is capable of bringing in a gain.

A blogger without the entrepreneurial spirit would cringe at the prospect of making money from his or her blog. We recently discussed the issue of monetizing a blog with ads. If you are giving value on your blog do not be ashamed to make money from it. Time they say is money. Your time and energy that is being expended on your blog should be recompensed with some monetary reward. So, never shy away from making money from your blog instead be observant and always on the lookout for new ideas and new ways you can make money with your blog.

7.    Perseverance And Hard Work

Entrepreneurs know the value of perseverance and hard work. They understand that in the world of business the courage to face failure and to start again no matter what happens is the sure path to success. They don’t simply give up because things are not going their way. They have a doggedness that is necessary to continue the journey even if failure momentarily obstructs their path.

Many of those who have thrown in the trowel and given up on their blogs did not understand this. To them blogging is just fun – something you do because you love it! They have swallowed hook, line and sinker the idea that when you do what you love the money will come! They never bargain for the hard work involved. They never quite understand that there is always a time lag between when the seed is sown and when the harvest will come!

Dear blogger, you need perseverance while committing yourself to working hard on your blog. Be an entrepreneur and not just a blogger.

So, what’s Your Take Away?

I think it’s time to stop and re-evaluate why you are really blogging. Do you consider yourself as an entrepreneur who is building a business online or you are just a blogger who simply love to share your thoughts with the world? Can you really refer to yourself as an entrepreneur? Do you have a business? What is your product or service?

You cannot allow someone else to decide your terms. Ultimately it’s about you and what you make of your blog. If you simply want to be blogger, fine. But if you must be an entrepreneur then you must run your blog guided by the entrepreneurial spirit.

Over to You: of course these are just my thoughts. I don’t expect you to agree with me. So feel free to let us know what you think about this. I’m waiting to connect with you in the comments section below. 🙂

How To Use Stock Imagery To Skyrocket Your Blogging Career

[Editor: This guest post was written by Stephen Summer. Please see below for details about his offers.]

Blogging is work and strenuous work for that matter!

This is a bitter truth that many bloggers realize very early in their blogging career. And when they do the effect is easily seen in the downward trend in their passion for blogging. Very soon their enthusiasm and high hopes of making it big and living the internet life style is deflated as they become dismayed without any future in the blogosphere.

This is really pathetic but whether you’re presently passing through this phase or you have already passed through it one thing you must realize is the fact that this happens all the time. From the prevailing statistics however, this stage usually set in when your blog gets stuck at a level where it is finding it tough to lure new visitors and to retain the number of returning visitors.

Of course, we do know that traffic is the backbone for the success of any blog. Once you cannot drive new traffic to your blog and the returning readers are dwindling then you are already approaching that plateau point and you must do something really quick.

But not to worry, I have a humble and doable solution for you and that is using stock imagery in your blog posts.

Now before you begin to accuse me of trying to rob you off all your fortunes that you have amassed after so many hours of hard work, let me quickly say I have no such plans. What I am trying to do is to help you put some new life and color into your blog which may just translate into more fresh and repeat traffic. And this new lease of life can really fire up your zeal for blogging again!

using stock imagery in posts

Here are some reasons why you should consider using stock imagery in your blog posts:

1. Images are Really Powerful

Just imagine a magazine with texts crawling all over and no images to complement the bare facts and figures. It is hard to imagine, right? Then how could you expect that your blog will be able to hook onto the attention of the users without images? There is no doubt about it, good images contribute to the popularity of a blog and great images can make your blog shoot to fame.

But wait, you cannot just go out there and steal other people’s images and pass it as your own. So, the only option left is garnering some credit for images in some leading stock photography sites and then using them on your blog. It’s that simple!

2. A Blog Does Not Need To Be Text Based

Why do you want to bore people to death with your dry statics? Why not put some life into those bare bones? You can really do this by coming up with some images that come with additional dose of twist and turns. However, if your photography skill is not that much impressive, you can pass the buck to stock photography sites as they have the best photography talents all over the world. Just find out the best images that are supposed to give your post a new lease of life and see a visible increase in the visitors’ interaction. And the good news, you would not have to put that much pressure on your pocket since there are some discount coupons available on leading stock photography sites like Jupiter Images, Phtos.com. Get them fast and you are good to go!

3. Pinterest Is Watching!

Ok, I think you will want to consider this one really quick. Pinterest is another great social media site that is in the making and if you wish to be a part of it, you need to make sure that your blog has a good volume of traffic otherwise, no one would care to repin your post or come up with an interesting comment. And come to think of it, the concept of Pinterest is  nothing but images and so if you have any intention of being a part of this great revolution then you have no other option but to use images that are high in quality and powerful enough to seize the attention of the viewers.

4. It Makes Your Blog Look Beautiful

Wondering how looking good or smart can help your blogging career? Well, believe me even in this digital age, looking good is the first requirement to have a crush on. You cannot make you blog look pathetic and ugly with only texts surrounding it. You need to impress your visitors and the only way you can achieve this is by adding awesome images.

Ok, I have tried to help you see reason why you should consider using stock imagery in your blog posts. The simple reason is to put some new lease of life into your blog helping to bring in new traffic. As you do know the simple rule of thumb in blogging is:

More Visitors = More Money = Great Blogging Career

Social media sites like Pinterest have somehow made us realize what good pictures can do for us. Now is the time to put this to your advantage and the quickest way to doing this is using stock imagery. Once you start you would soon realize that it is really the best thing you have done.

Over to You: Are you using stock imagery in your blog posts or do you do you images yourself? let us hear your opinion in the comments section.

[A Photos coupon is available here and a discount for Jupiter images is offered in Stephen Summer’s site. He is an advocate of using photos to better convey your messages on your blog.  He is a professional blogger and social media addict. He is associated with a coupon blog and writes different articles on promotional codes. Stephen lives in Saint Louis, MO, with his family and enjoys working from home as a blogger and writer.]

How to Guarantee a Continuous Flow of Traffic with Your Guest Posts!

{This is a continuation of our guest blogging tips series. Please read the previous entries to better understand the flow of the topic.}

Ok, so let’s get on with it!

We have previously established that the primary reason why you want to starve your blog of one of your most promising posts is because you desire to funnel some traffic to your own blog/site from the host blog.

If that is so, which one will you rather go for, a momentary burst of traffic or a continuous flow that will continue over the years?

Can you imagine a situation where you submit a guest post for publication and 3 years on that guest post is still bringing you traffic?

Now, it will interest you to know that a few guest posts I did some 3 years ago are still driving traffic to this blog today! That indeed is reaping the fruits of a good seed sown in the past! 🙂

The truth is anyone can do it.  The only secret is in optimizing your guest posts for the search engines!

Not new right?

But you will be surprised how many guest bloggers care to do it. In fact, one of the most frequent questions I’ve heard asked about guest blogging is: Is it the responsibility of the guest blogger to optimize the post or that of the host blogger?

This is actually what has prompted this post as part of these guest blogging tips series. As much as I don’t want to be drawn into any form of controversy, I want to quickly give you just two reasons why you should optimize your guest posts.

Why Guest Bloggers Should Optimize Their Guest Posts

Guest Blogging Tips Graphic
Optimized Your Guest Posts to Drive Organic Free Traffic!

1. If your guest post is optimized and receives a good ranking on the search engines, it will receive more traffic beyond the regular blog readers and the more people who get to read the post the more people that will be funneled to your site!

2. Without optimizing your guest post it will soon become a forgotten piece of content weeks after publication. This is because, a few weeks after the post is published, it will soon be buried under newer content. When this happens, no one would know if it ever existed!  However, if it is optimized, there is the tendency of it ranking high in the SERPs thereby bringing in traffic, years after it is published!

Not satisfied with these reasons? No problem. Go on and submit your guest post. Add some activity to the host blog. Let the readers rave and cheer as they post their comments. But never complain if after a few days or weeks nobody cares to remember if you ever made any post there because you’ve succeeded only in adding value to the host blog!

But if you’ve seen reason from the above why guest bloggers should optimize their guest posts then I know definitely that you are not just shadow boxing as a guest blogger.

So, here is a simple guide on how to do it.

How to Optimize Your Guest Posts For an Endless Gush of Traffic

Note this, optimizing your guest posts can be as complicated as you want it to be.  However, there are simple yet effective techniques. What you need is to simply determine what keyword phrases to use and then implement them correctly in your post.

Here’s a simple guide to determine what Keyword phrases to target

1. Decide on your post’s subject. What are you going to write about? What pain will it heal? Is it going to answer a pressing question or will it satisfy a desire for the reader. Decide on this just as we have mentioned before every guest post you write must have a purpose.

2. With the above in mind, open Google’s free keyword tool to get a picture of how real people are searching for that subject online. This is called keyword research. This is essential.

3. From the various options that the keyword tool presents you, choose 3 to 5 to use in your post. It’s important that you get into your target audience’s frame of mind when choosing. That is, think like your target audience. Keyword tools only suggest potential keywords but the actual choosing is done by you. So you’ll need to evaluate the various suggestions.

Here are 3 elements that will help you evaluate the effectiveness of your target keyword:

1. Popularity – This is the easiest to evaluate. In fact, Google’s keyword tool simply tells you the popularity of a keyword phrase by the number of times it was searched for in the previous month.

2. Specificity – The keyword phrase you choose must be specific to your potential readers need.  This is best way that those who are ready to help you achieve your purpose, will find you. For example, if your guest post is to drive traffic to your site where you offer automobile bodywork services, obtaining a high ranking for the keyword “automobile companies” will get a torrent of people interested in everything from buying a car to changing their oil filters.

But these are not targeted.  But a keyword phrase like “automobile body shops” will definitely serve you much better since only those with trashed front ends or crumpled fenders will be directed to your site.

So be specific with your target keywords.

3. Consumer Motivation – What motivation prompts a person looking for a service or product to type in a particular word or phrase in the search engines? Another example here. Let’s say you want to write a guest post about recruiting new staff and someone out there is searching for a job as an IT manager in a new city. Which do you think will be of benefit to this person, “Seattle job listings” or “Seattle IT recruiters”?  Now, put yourself in this person’s shoes, which will you type in? The second one right? And that is because this person is differently motivated than someone who is just out of school and is casually trying to figure out what to do with their life.

Once you have determined what keywords to target with your guest post the next question will be, how do you use them?

Not to worry I have that covered also! So, let’s spill it 🙂

1. The Post Title – Always have your target keyword phrase in the title. If possible the exact phrase should appear at the beginning of the title. Please note that in a wordpress blog, your post title is by default the title tag which is the code that is enclosed within the <h1> and </h1> tags. This is important as it tells the search engines what your page is about.  Try as much as possible to restrict your title to between 65 and 70 characters.  This is both important for both the search engines and social bookmarking sites.

2. The Description Meta Tag – This is very important as it is what, most times, compel searchers to click on your article when they see it on the SERPs. Of the different pages on the search results, your page should be able, with the description, to convince the searcher beyond any doubt that it’s the one with the right information. So your page description should be something enticing. Note that if you do not write the description for your page, the search engines will simply grab the first few lines on your page as the description. Restrict your description to about 156 characters. This is to make room for some search engines like Google who will also include the date snippets before the description in the SERPs!

3. Make Good Use Of Your Target Keywords And its Variations In Your Post – Within your content make sure you sprinkle your target keyword phrase whenever possible. The frequent occurrence of that phrase in your blog will hint the search engines that your blog is really relevant to that topic. Ensure the phrase appears in the first and last paragraph.

Be careful of keyword stuffing. Rather than stuffing your article with your target keyword phrase, use variations or related terms instead.  A simple way of getting related terms to use is to do a search with your keyword phrase on Google.com; scroll down to the bottom of the page and you will see related search phrases to the one you’re searching for. Here is an example of a search for “guest blogging seo”:

related searches keywords

Pick from these related searches and then use them in your post. This is a simple way of taking advantage of Latent Semantic Indexing (LSI) – a concept that Google began to champion some time ago.

Guest Blogging Tips Takeaway

Except you want your guest posts to lose relevance a few weeks after it is published, you definitely want to optimize your guest post. This is the surest way of guaranteeing that it will continue to drive traffic to your site over the years.  Nevertheless, how much of optimization you decide to do depends greatly on you but if you will implement this simple guide you are sure to succeed.

If these tips for optimizing your guest post appear intimidating you may want to read my simple guide on keyword research. Combine the knowledge from these two articles and you would be prepared to craft monumental guest post that will promote your brand and business with ease.

Over to you: Let’s make this interactive as usual. Do you agree that guest bloggers should optimize their guest posts? Let’s have your views in the comment section.

Ignore This Essential Element and You’ll Fail Woefully as a Guest Blogger!

[This is a continuation of our guest blogging series. If you’ve not read the previous entry please click here to read it now to get the entire scoop!]

In the previous entry for this series, we discussed: “The Secret to Getting Hordes of Endless Free Traffic as a Guest Blogger” and I categorically stated that starting with a purpose in mind and crafting your guest post to achieve that purpose is sure to open the flood gates of targeted traffic to your business blog/site.

As much as that is true, you’ll need to know that that is only one side of the coin!

And, just as a one-sided coin is useless so also is a guest post that focuses only on what you want to achieve!

I don’t have to repeat that for you to understand what I’m saying but you must note that every guest post you’ll ever write is not about you but about your target audience. You cannot afford to be selfish when it comes to content marketing using guest blogging.

Guest blogging success tips

Your reader is the real reason WHY you are writing and not YOU!

It’s the reader who matters, and ultimately it’s only the reader who matters.

Yes, you have defined a purpose for your content but the reader will only take your desired action to fulfill your purpose only IF you can give him what he wants.

This is an essential element in the equation. “KNOW WHAT YOU WANT AND NEVER FORGET WHAT YOUR AUDIENCE WANTS!

But what really is it that the reader wants?

It’s information.

>>> Information that will not only empower him but also help him heal a hurt.

>>> Information that will ease a pain in his life.

>>> Information that will help him save time and money.

>>> Information that will help him profit with his business.

The reader wants information but not just any information. He wants information that will be beneficial to him and your job is to provide him with the most useful information you can with your guest post.

When the reader is reads your guest post you  must help him PERCEIVE that you are truly interested in helping him. If in any way he perceives the contrary then you’re success is in jeopardy!

But How Do You Do This?

This is where your attitude comes in. Your attitude coupled with a thorough understanding of the reader’s needs and your expertise will help you craft your guest post that it will be invaluable to your readers.

One error you must avoid here is thinking that the reader’s purpose is the same as yours. Of course, you may want to write an article about how you overcame a particular problem. That is perfect. But the focus should not be just how you did it but how the READER can do it and benefit BIG from it.

So, when you have established the purpose for your guest post as we discussed in the previously, make sure you know WHO your reader is, WHAT he cares about and what PROBLEMS he is struggling with before you ever write your guest posts.

With that let me give you 3 simple ways you can know who your target audience is.

3 Simple Ways to Knowing Your Target Audience

(a) Read The About Us Page Of The Host Blog:

This is important as it will help you have a bird’s eye view of what the blog is on. Knowing this is important as it helps you to know what subject to write about. This will also help you to know the type of readers that frequent the host blog. Writing a guest post on dog training for a blog that is about home business is a big waste of time, except of course, if you can find a way of making it relevant to a home based entrepreneur’s needs!

If there is a “Write for us page”, it is important that you read this also.

I’ve personally experienced situations when some bloggers contact me with the intention of writing a guest post on the subject of pay day loans for the Web Income Journal! This is a clear sign that the person has not taken the time to read the blog to know that the target audience here is online entrepreneurs and not those looking for payday loans!

(b) Read A Few Posts on the Host Blog:

Another way is reading some of the posts already published on the blog. Some blogs have a way of displaying their top posts, whether the most visited or most commented. If there is such on the host blog, then reading through these ones will also help you understand what the readers of the blog are more interested in. Understand the direction of the top posts and package your post in line with them.

If a subject continuously receives attention from the blog readers it definitely shows that it is a subject they are interested in. Don’t shy away from it because it has been treated many times on the blog. What you will need to do is approach it from a different angle. With a little creativity and your personal touch, you could just make something new from that subject!

(c) Study the Comments by the Readers:

This is another powerful way of having a glimpse of who your target audience is. In fact, this will give you a wealth of tips and ideas on what you should write on. As you go through the comments, have an eye for comments that ask questions seeking for solutions. Note also the comments that build on the main post. All of these will help you to have an idea of the type of readers that frequent the host blog. Writing your guest posts with these readers in mind is sure to help you easily bond with them and your article will not be out of place.

Guest Blogging Takeaway

If I’m to summarize this post for you, I’ll simply say that the only way you can laugh at failure as a guest blogger is to craft your guest posts in such a way that you can achieve your purpose through helping your target audience.

Your purpose and your target audiences’ may actually be different but as a master craftsman you should be able to know how to bring the two together and come out smoking on both ends!

But should you go through all of these to write a guest post? No, no, no you don’t have to. But if your intention is to create monuments that will drive targeted traffic for years to come then you should. Ultimately the choice is yours!

Or, what do you think? Post your comments below and let’s know what you have to say about this. And, what else can I say but remember to share this with your friends. I’ll truly appreciate it!