An Insider’s Guide to Driving Traffic to Your Business Blog

Over the years blogs have become very valuable tools for marketing online. This is because online marketers have found them to be fantastic tools for growing your online influence. As a business entrepreneur if you don’t already have one, then it is time to consider doing so. You just need to stop dithering and join the party!

But it is not just about having a blog. A blogging platform can only be considered a success when it attracts lots of visitors. Without generating the desired traffic you will simply be wasting time and resources. Yes, a blog can be used as a marketing tool to enhance your company’s online reputation, or as its own business venture but the rewards can only be realized if it is driving traffic to your products/services.

So, how do you encourage more traffic to your blog?

There are various things you can do. These may range from simple things like putting your blog link in your email signatures to complex tactics like SEO. However, in the post I want to share with you some fundamental tactics that will encourage repeat traffic for years to come.

How to drive traffic with your business blog

1. A Good Design

Appearances count for everything in the business world, and your website is no different. If your blog looks tacky or uninviting, then visitors will turn away. We’ve all clicked on a web link only to shut it down as soon as we’ve seen an off-putting home page. Do not let yours become the latest victim.

The first step is to register a strong domain name. If the blog is an extension of your business, then it should be linked to the company name. If it’s a new venture, then ensure your address is easily remembered. It’s always better to pay the little bit of money for your own domain rather than using the subdomain offered by your web host too.

As for the design, keep it simple. Use a template and make minor changes to suit your brand. Your visitors will appreciate the familiarity.

2. Online Marketing

It doesn’t matter how fantastic your blog looks if nobody ever sees it. Marketing is one of the most important parts of modern business, especially when it comes to the online arena. Your blogging platform is available via the World Wide Web, so targeting this online audience is a must.

Social media is an important tool and allows us to target an audience of millions without spending huge sums of money. Finding a way to create viral content could spread your message to a worldwide audience. This will help attract new readers and customers.

If your blog is an extension of your business website, then there’s a strong chance that you are aiming to attract the attention of a specific audience. It’s important to remember that most people still use search engines to find what they are looking for. This is particularly true if it’s a localised service.

With this in mind, a good SEO strategy is vital. If there is one area of blogging that requires professional help, this is it. An experienced company like wmegroup.com.au can help find the best way to target your audience.

3. Engaging Content

Getting users to visit the site once isn’t enough. The key to success is building an army of loyal followers. The only way you are going to achieve this is with engaging content.

Blogging is different from normal journalism. Your blog is a community for you and your readers to share, so let them participate. Making your audience feel like they are playing an active role will keep them coming back for more.

Of course, doing this will also encourage them to promote the blog to their friends.  Free marketing you will say!

Conclusion

From the above you will discover that driving traffic to your blog is both a science and an art. Learn and apply them in your blog marketing you will soon see great rewards from your blog.

[SHOCKING] Report Says Facebook Is A Failure For Marketers!

Facebook for Business Marketing
“Don’t dedicate a paid ad budget for Facebook” says Forrester, world acclaimed research group!

At a time when Facebook reported an impressive result for Q3 2013, a report by Forrester, the trusted market research group, says Facebook creates less business value than any other digital marketing opportunity for marketers!

The report based on a survey of 395 marketing executives is indeed shocking. With a reported daily active user base of 728m and a monthly active user base of 1.19 billion, Facebook undoubtedly offers marketers the largest audience in digital reach. But despite these figures and the fact that businesses spend a large budget advertising on the platform (a sure reason for the recent Q3 2013 impressive results), the Forrester research report says, Facebook is a disappointment for marketers!

Announcing the findings in a blog post title: “An Open Letter To Mark Zuckerberg,” Forrester Analyst Nate Elliott wrote,

“Mr. Zuckerberg:

Facebook is failing marketers.

I know this statement sounds remarkable, perhaps even unbelievable. After all, you offer marketers access to the largest audience in media history and you know a remarkable amount about each of your users. As a result nearly every large company now markets on Facebook. Last year your company collected more than $4 billion in advertising revenues.

But while lots of marketers spend lots of money on Facebook today, relatively few find success. In August, Forrester surveyed 395 marketers and eBusiness executives at large companies across the US, Canada and the UK — and these executives told us that Facebook creates less business value than any other digital marketing opportunity.”

Elsewhere Nate Elliott says,

“You’d expect a site boasting the largest audience and the biggest collection of data to fare well. But we found that Facebook offered less value than anything else on our list …. The least valuable tactic within Facebook? Those paid ads onto which Facebook has shifted focus.”

The Forester group is so disappointed with the research result that they advised advertisers:

“If you want to buy ads on Facebook, rely on facts rather than faith. We’ve no doubt that for some marketers targeting some audiences, Facebook advertising can work. If the site really performs well compared with your other media buys, go ahead and spend money there. But marketers tell us Facebook ads generate less business value than display ads on other sites. It’s time to make decisions based on facts, not on faith or fascination. You’re just buying display ads! Don’t dedicate a paid ad budget for Facebook. Make it compete with other media buys based on performance, just as you would any other site.”

But Why Is Facebook Such A Disappointment to Marketers?

Nate Elliott adduces this to two reasons:

1. While Facebook promises to help companies engage with their customers, in reality Facebook only exposes brand messages to only about 16% of their fans!

2. Facebook static-image ad units offer marketers less impact per impression than what they are getting on other platforms. Facebook ads are not really as valuable as other marketing tactic businesses are using on the site.

Facebook Ads A Failure says Forrester!

Indeed, the above reasons may seem logical enough but beyond these we mustn’t forget the power of intent.

Unlike Google, where the intent is basically to find something (and therefore more open for marketing materials), on FB the intent is to like/follow. A huge number of the people on Facebook are there not to be marketed to but to interact and engage with peers and acquaintances. Companies need therefore to move away from the traditional marketing mindset to creating educative content that will help them engage and interact with their target audience.

Static-image ad units may not produce the expected results but any company that will focus on strategic content marketing with the mind of educating, engaging and interacting with the target audience, will definitely return a more pleasant result.

<2>What’s The Way Forward?

Nate Elliott advices Facebook to refocus its efforts in order to realize its enormous potential but I think companies should also look inward and re-strategize if they want to see better results on Facebook. While Facebook works to build bridges between the companies and their customers , fully leveraging social affinity data within their ad targeting products (as suggested by Nate Elliott), companies should also look to engaging the services of influencers and professional content writers to help them better engage with users rather than simply putting up static-image ads.

Also, the fact that the research puts On-site Ratings and Reviews and Search Marketing at the top of the list, as seen in the graphic above, is a definite push for businesses to consider product reviews and engaging SEO writing services in order to drive more organic traffic.

What do you say about this Forrester research? Do you agree that Facebook is not giving enough returns for marketers?

Niche Site SEO Strategy That Will Put You Ahead Of Your Competitors!

Today in continuation of our series on building niche sites, I want to talk about niche site keyword research. How, if you have been following this series you may have noticed that somehow, we have touched on this variously in our previous posts.

However, what I want to really do here is NOT to present a step by step guide on how to do keyword research but to give you a niche site keyword strategy that will put your niche site up on the search engines for it to drive the type of traffic that will pay you!

Remember that our niche sites’ principle is:

1. Build a niche site that is optimized for the search engines…

2. So, when a potential customer searches for a product in your target market…

3. Your niche site shows up…

4. Giving the potential customer the opportunity to visit your site, click on your affiliate link, and make purchases…

5. And finally, you get paid a commission for your referral!

With this in mind you will understand how important it is to choose the right keywords for your niche sites because this is what will ensure that your niche site perform creditably on the search engines.

So, choosing the right keyword/phrase is actually the bedrock upon which the success of our niche sites strategy depends. Get this wrong and you would have gotten everything wrong.

Now talking about our niche site SEO strategy, here is a simple layout of what we will be doing in the next few coming days:

1. Pick 20 – 30 less difficult to rank for keywords

2. Optimize each of your niche site pages with each of your selected keyword phrases.

3. Build backlinks to your pages.

Of course, you do understand that search engine optimization is simply about optimizing your webpages with the right keywords and then building back links to those pages. So this will be our focus from now on as we continue with building our niche sites.

So, let’s begin with…

Tutorial on Optimizing your Niche Sites!

How To Pick Less Difficult To Rank Keywords!

No matter how profitable your chosen niche is, picking keywords that are too difficult to rank for is a sure recipe for failure. You therefore need to learn the skill of effectively analyzing the top 10 results in the SERPs. This goes beyond the common tactic that many SEOs use in checking the number of competitors in Google. You know you’re usually told to enter your target keywords, enclosed in brackets, into Google search and then judge the difficulty of that keyword by the number that shows up!

For example, working with our “how do you stop snoring” phrase, you’ll have something like this:

Niche Site Keyword Research Tutorial

As much as this may look logical, the truth is that this result can be misleading because you cannot really tell the difficulty from just that data.  There are some other factors that need to be considered which includes:

•    Is the title optimized with the keyword phrase?

•    Is the keyword “expertly” sprinkled in the content?

•    Is the keyword casually mentioned in the page or is the site built around it?

•    How about backlinks, are these pointing at the ranking page or the root domain?

•    Does the site have .edu, .gov, DMOZ, or Yahoo Directory links?

•    What is the Google PageRank of the site and possibly the ranking page?

•    Is the page ranking on the search engines a root domain or a subpage?

•    How old is the ranking site?

You can see from the above that trying to determine the ranking difficulty of a keyword phrase, using the number of competitors in a search result on Google, is really not effective.

You’ll need to analyze the Google results using the above criteria before choosing your target keyword phrase.

How Do You Analyze The Competition?

There are actually three ways I’ll advocate here (1) manual (2) use free online keyword tools and (3) use paid keyword tools.

1.    Manual: This will involve you checking each of the top 10 sites that show up on the search results in Google using the above criteria. First enter your seed keyword in Google’s keyword suggestion tool to determine your potential keywords.

Please read our previous post for a guide on how to do this.

From the results, enter each keyword into Google search box enclosed in brackets. Now use the above criteria to analyze the top 10 results. From your checks, pick 20 to 30 keyword phrases which will then form your target keywords. When you write your niche site content you will then optimize the content for each of these terms.

Of course, the biggest drawback of this method is the time taken. In most cases this method could take you days, or even weeks, to accomplish. As you know, time is money! So, if you think you’re saving money by doing it manually the truth is you’re actually losing money! But then, the choice is yours.

2.    Use Free Online Tools: Some of the free tools I’ve always used to do this are Google’s keyword suggestion tool and Spyful.com. Simply get your potential keywords from Google’s keyword tool and then from the results, key in your potential keywords into Spyful.com. Spyful.com will then give you a summation of the results.

Here again is the result we got from Spyful.com in our previous post:

Keyword research using Spyful.comAgain, read my previous entry for details on these data.

Please note that for this method you will also need to enter each of your potential keywords into Spyful.com. Though this method is a little faster than the manual method still it may take you hours and sometimes a day or so.

3.    Use Paid Keyword Tools: There are various keyword tools that will do this for you in a matter of hours or even minutes! Once you enter your seed keywords and select your filters, the tool will go into work first suggesting potential keywords depending on your selected filters and then analyzing the results to determine the best keywords to optimize your niche site for.

This option is simply the best if you’re concerned with time, saving money and getting scientifically proven results. When you get a keyword tool that will do this for you automatically and you can devote the time gained into doing other things that will benefit your niche site business!

Here are my top recommendations:

a.    Traffic Travis

b.    Market Samurai

c.    Long TailPro

In my previous entry I briefly mentioned how I tried out Market Samurai and Long TailPro to have a firsthand knowledge of how they work. What I did not tell you is that I actually have Traffic Travis and that is because I wanted to introduce it at the right time!

Now, this tool has been very useful to me. It stands between the free and paid tools because you can actually have a free version that you may use for how long you desire and when you find it useful, you can then upgrade to the paid version.

For me this is a better option. Instead of just testing the tool for just a week, why not use it to create some niche sites, see how it works and then as you make money with your niche sites, upgrade to the paid version. That’s reasonable, right?

Click here to download the free copy. (Ok, that is an affiliate link. Download and use as long as you wish, but when you upgrade I’ll get a commission – Win, Win for all us, right? 🙂 )

Frankly, I must tell you that what you’ll have from this free version is more than what you’ll get from some of the paid versions. (Just watch out, I will be giving you an insider view of this tool in our next post)

Niche Site SEO Strategy Take Away!

In rounding off this post let me say that in analyzing the competition, our criteria above is very important. If you truly want to be on the first page of Google then know that simply using “exact match” keyword search will not get you there. This will never tell you the actual rankling difficulty for your keywords and this is what really matters. If you’ll ask me, I’ll let you know that personally I’ll go for any keyword phrase that has thousands, or even millions, of competing websites but has very weak websites on the first page of Google!

The only way to know this ranking difficulty is by using the criteria we laid out above. And what a better way to save your time and achieve results quicker than using a proven tool like Traffic Travis?

Download your free copy here.

That’s it for now. Please let me know your thoughts on this in your comments below. And as usual, I’ll appreciate it if you will share this post with your online connections. Thank you for doing that!

An Exclusive Guide to Picking a Profitable Niche Market

Last week I informed you of Pat Flynn’s Niche Site Duel 2.0 and how I have decided to take up the challenge. I also mentioned that as much as possible I would be updating you with the details as we go on with the challenge.

I’m pleased to inform you that after working for some hours a few days ago; I was able to pick a niche market to target for the challenge. And so, today I want to give you a detailed guide on how to pick a profitable niche market.

You must understand that this is the most important aspect of building a niche site because picking on the wrong niche can result on your wasting precious time, resources and effort.

But before going into choosing a niche market I want to briefly answer the question,

What Really Are Niche Sites?

I think we need to understand this right from the beginning because I have seen a whole lot of confusion when people talk about building niche sites. For example, among bloggers I discovered that many only see this as choosing a subject for their blogs. You may have heard bloggers telling you to target a niche if you want to succeed as a blogger!

Of course, this is good advice and may truly sound like what we are talking about here. But inherently, it is quite different from building niche sites.

Here are some differences:

1.    In niche blogging, you are expected to be an expert in your target niche. Because of the personal nature of blogs anything outside of being an expert and personal will hinder your success.

But this is not so with niche sites. In fact, I can authoritatively say, even if you don’t know anything about a particular niche you can still make a success of your niche site if you know what to do! Besides, you can run the site with a “pen name”!

2.    In niche blogging you are expected to continuously devote time and effort to updating the blog. This involves constantly writing new content, replying to comments, visiting other blogs to post comments, etc.

Unfortunately, doing all that takes away your ability of building multiple niche sites since you have limited time at your disposal. Can you imagine running 3 or 5 blogs at the same time? How about 10 or even 20?

Can you imagine how overwhelming that can be?

Remember, niche sites are about building multiple blogs that will help you achieve your dream of multiple streams of online income!

Indeed, there are other differences but these two are really the biggest ones. Later on we’ll touch on some other differences but for now let’s consider…

How to Pick a Profitable Niche

Riches In Niches Guide to Choosing a Target Niche!For this, I‘ll quickly give you my simple guide for choosing a profitable niche. Note that this is not about keyword research but “market research.” Of course, you may need to resort to your keyword tools to know what people are looking for but your concern right now is not what keywords you will target. That will come later.

So, what should determine your target niche? For me, these are the determinants:

1) Are there people who are passionate about this niche? Do they have a desperate problem they want solved? Are there enough “motivated buyers?”

2) Is the niche popular? Is the market big enough, but not so big as to have too much competition when you’re just starting out?

3) Is it profitable? Do the people in this niche spend money?

4) What products are being successfully sold right now to this niche? Can you get these products to sell as an affiliate or can you sell a similar product of your own? If you decide to sell your own product, can you improve on it and give them something they want that other products of their kind are currently lacking?

5) What are these existing products in your target niche being sold for? Can you make a good commission selling them as an affiliate? Or could you be profitable selling a similarly priced item?

6) Do you have an interest or passion for this niche? Do you have the experience to create the right content for your niche blog?  If you don’t, do you think you can develop the passion or interest? Or is there some good proven way you can get the content created for you?

You must take note of these 6 points because they will determine how much success you’ll get from your niche site. Picking the wrong niche will result in very unpleasant results!

Let me quickly inform you that Pat Flynn did a post where he gave his own criteria for choosing a niche market. Much of it is really not different from what I have here now but there is a particular criterion he mentioned which I want to note here. He called it “The Grandma Test!”

This is what Pat said about this test:

“This is an easy, but important test – at least to me.

Once I find a keyword with decent search volume and relatively low competition, I’ll ask myself the following question:

If I created a website in this niche and it became incredibly successful, would I be comfortable sharing my success with my grandma?

If the answer is no, then I may have to think twice about getting into this particular niche.”

I think that is worth noting because as much as you want to make money online, going over board and throwing your values away is not the right thing to do. I hope the message there is clear enough!

So, let’s move on…

How to Uncover a Killer Niche Market in a Matter of Minutes!

Build Niche Sites the Easy Way!

If you are in any way feeling that picking a profitable niche is an intimidating adventure then hear this, it is simple and you can actually pick a niche in a matter of minutes!

For example, if I want to quickly unearth a profitable niche, what I‘ll simply do is use any of the following qualifying keywords – referred as “discovery keywords” or “seed keywords” – to run a search on Google’s Keyword tool:

•    How to
•    How do I
•    How do you
•    How to fix
•    How do I fix
•    How do you fix
•    How to prevent
•    How do I prevent
•    How do you prevent
•    How to cure
•    How do I cure
•    How do you cure
•    How to remove
•    How do I remove
•    How do you remove
•    How to quit
•    How do I quit
•    How do you quit
•    How to get rid of
•    How do I get rid of
•    How do you get rid of
•    How to lose
•    How do I lose
•    How do you lose
•    How to get
•    How do I get
•    How do you get
•    How to stop
•    How do I stop
•    How do you stop
•    learn
•    get rid of
•    fix
•    remove
•    prevent
•    cure
•    quit
•    lose
•    get
•    eliminate
•    restore
•    stop

If you look carefully at these “seed keywords” you’d discover that what I’m simply doing is trying to uncover what people are looking to do, solve, or accomplish. Chances are this could help you find some of the hottest niche markets without much effort on your part!

Want to see a live example of how this works?

Then join me in the next post. As you can see this post has already grown too long and I must stop here for now. But not to worry, simply subscribe to our free updates using the form below and you will be notified when our next post is live.

Niche Market Selection Take Away:

Picking a profitable niche market is important if you want to make money with niche sites. The easiest way to do this is to look for a niche with a group of “extremely motivated buyers”. Some of the criteria you must consider are, is the niche large, popular and if there is a desperate need that calls for immediate attention. You must make sure that there’s a very strong motivation to take care of a problem.

Over to You: Do you build niche sites? What criteria do you use in choosing your target niche? Share your experience with us in your comments below.

Alert: Your “Killer” Content is ACTUALLY Killing Your Content Marketing Efforts!

How many times have you heard that common copywriting advice about writing “killer” headlines or titles?  Of course, you know what I’m talking about. The one that goes somewhat like this: “If you want to make great impact with your marketing copy, write a killer headline!?”

How about the one that says you should spend 80% of your time on the headline or title and 20% on your main content – the 80/20 rule! – because the title is the most important part of your content?

You are familiar with those content writing tips, right?

Of course, I must agree that these are generally accepted content writing tips passed on to us by seasoned copywriters. However, may I inform you that simply putting together any piece of marketing content and stamping a “killer” headline on it will not help you achieve your dream result?

Truth is, you might have just packaged a “killer” with all the capabilities of KILLING your marketing efforts!

What do I mean?

Now listen to this:

Creating marketing content that is relevant and remarkable is beyond writing crafty headlines and titles. You must understand that content marketing as an inbound marketing technique, uses new content creation tactics aimed at attracting the right audience to your offers. It is not about trying to prize the sales from some reluctant prospect using covert headlines and titles but through using highly engaging, trust-building and thought-leadership content that employs the rules of inbound marketing content.

So, applying the 80/20 rule in creating your marketing content is nothing but “putting old wine in a new wine skin” – a sure path to failure!

Recommended: Top 3 Reasons Why Content Marketing Will Fail You!

How to Create Killer Web Content!

Here Are 5 Signs That Your ‘Killer’ Marketing Content Is Indeed Killing Your Efforts!

1. No Target Audience

This is indeed the first sign that your marketing content will end up a failure. Your content could be of the highest quality, expertly written and accurate in details but without a specific target audience that content will definitely flop.

Every piece of marketing content should be written with a picture of your ideal customer or prospect in mind. Who are they? What are their needs? What are their biggest concerns? How do you aim to solve those needs and concerns with your marketing content? How best should you reach them? Etc.

To understand all of these it is important that you do some basic research. You should be able to know who really, is the most common buyer for your product or service. If possible, lay out a detailed description of this ideal customer.

This is what a buyer persona is all about.

Write without a target audience in mind and your content would indeed qualify as a “killer”!

Recommended: How NOT to Create Marketing Content that Sucks!

2. Content Not In Sync With Buying Cycle

Marketers agree that every prospect goes through a certain journey before making a purchase. This is the buying cycle or buying process. Target Your Prospect with Your ContentA typical buying cycle goes something like this:

(i)    Awareness

(ii)    Research

(iii)    Comparison, and

(iv)    Decision or purchase.

Each of these stages of the buying cycle requires different forms of content.

You need to identify the buying stage you want to target with your content before creating that content. This is important because if your “killer” content is not in sync with the prospect’s specific stage of decision making, it would as well be just a piece of entertainment – making the prospect feel great but without any tangible returns for you.

3. Not Optimized, Socially And SEO-Wise!

One thing that savvy marketers have come to realize is that writing content for the web is miles apart from conventional content writing. And one area where this difference is most noticeable is writing SEO optimized and SMM optimized content.

While SEO content ensures that your marketing content is optimized for the search engines, social media marketing optimization ensures that your social media updates are optimized to achieve the desired results on the platform you are using.

Unfortunately, many marketers or content writers never care about optimization and this is truly a grave mistake because without the right optimization tactics, any “killer” piece of content will end up driving the wrong type of traffic.

This is indeed a specialized area of web content writing. But the good news is that you can always get a professional SEO web content writer if you are challenged in this area. A professional will help you create the form of marketing content that will achieve your marketing purpose.

4. Does Not Engage Your Target Audience

What, in your own opinion, makes a marketing content a “killer”? Is it because you put the word ‘killer’ in the title? Is it simply because it is relevant to the subject discussed?

Make Your Content Highly Targeted!etAs much as these are good reasons, you must understand that without truly engaging the prospect, the content will have little impact. Prospects and customers do not want to simply hear from you, they want to engage with you. It is important therefore that in creating your marketing content you must find ways to make it create a sense of shared value with your target audience.

Like a seasoned orator, you should be able to empathize and resonate with your target audience making them more open to do what you want.

Using the basic conversation skill of empathy, your marketing content should be able to engage your prospects and lead them along until they click that button or link. Anything short of this will be a wasted piece of content.

Recommended: Inbound Marketing Misconceptions Unveiled – The Sure Path to Succeeding As an Inbound Marketer!

5. No Calls To Action

The CTA is one major aspect of a marketing content that many content writers easily overlook. But the truth is, the word “marketing” is what differentiates marketing content from other forms of content. Content marketing is nothing but using content to market your products and services therefore, writing your marketing content without any clear-cut “Call to Action” (CTA), is like a fisherman who throws out his net, encloses a big catch but refuses to pull it in!

For example: The author of this article is a Freelance Blogger and Professional SEO Content Writer. His passion and specialty is in the are of helping entrepreneur bloggers and small to medium sized businesses (SMBs) write web content that both engages your site visitors and is pleasing to the search engines.  Every of his content is designed to enhance your site’s search engine rankings, drive more traffic, increase your brand visibility and boost your site conversions.  If you desire truly ‘killer’ marketing content that will not jeopardize your marketing efforts, then visit his SEO content writing site and request your free quote today!

Did you see what I’ve just done here? That, is a typical CTA that can go with this article. You must make the best use of your marketing content. Warm up your target and then, tell them what to do next – your Call to Action!

Conclusion

Content marketing as an inbound marketing tactic is a new form of marketing that requires new rules and tactics. Trying to use out-dated and fragmented outbound marketing techniques to boost sales will only result in ruining your marketing efforts. Instead of depending on these outbound “killer” tactics, you will do your business much good if you will create your content using engagement tactics based on your understanding of your target audience and what they need. Know where they are in the buying cycle and use your piece of content to easily guide them along until they make that final decision.

Over to You: I’ll appreciate your thought on this post. Do you know any other killer mistake content marketers are making today with their web marketing content? Share with us in your comments.

How NOT to Create Marketing Content that Sucks!

In these days when content marketing (or inbound marketing) has become the buzz word, businesses are expected to produce a constant flow of content to keep up with the hunger for information amongst internet users. But one thing that is sure is that people are not just expecting to see more content.  They want good quality content.

This means as a content marketer (blogger, web entrepreneur, article marketer or whatever other garb you put on) the type of content you show-case on your site will tell, to a great deal, what type of content marketer you are because it is your marketing content that helps you to connect with your target audience.

As a blogger and a freelance content writer, I’ve had the opportunity of reading many blogs and other online content while doing research for clients’ projects. One thing I have observed during these times is that many entrepreneur bloggers and business persons suck at content creation!

Most times I’m perplexed and just wonder what these people really want to achieve. You know, if you cannot articulately communicate your marketing message with simple and legible content, how do you expect your audience to take the right action?

I think this is very important because you are in competition with millions of other content marketers, bloggers, web entrepreneurs, and information merchants vying for the attention of your target audience. And, as you do know, attention span on the net is a split second.  Your marketing content must be able to make the best use of that split second – arrest the attention of your target audience, gain their trust and convince them that you are the right person to listen to!

Recommended:  The Watertight Strategy for effectively Writing Content for SEO in A Post-Penguin Internet!

Create Quality Marketing Content

So, how do you guide against creating marketing content that sucks?

Here is how….

1. Know Your Purpose

I’ve written severally, on this blog, on why and how to provided value with your content. But for you to provide that value you must decide the purpose of every piece of content you put online. Decide the purpose ever before you write any piece of content.

First ask yourself, what do I want to achieve with this content? What impact do I want to have on them? How is this going to be helpful to them?

Settle this and work backwards from there. Yes, start with the end in mind!

2. Who Are You Targeting?

The second element that will make your content not to suck is having a perfect picture of your target prospect in mind. You are not creating that content to fill space on your blog. No, no, no! And remember this, no matter how strongly you feel about your content it is what your target audience feel about it that truly matters.

So, research your market and answer the following questions: Is this what they truly want to read? What pain or question will this piece of content heal of solve? Can you really provide a solution with this piece of content?

The key? Know your prospect and give them what they want.

3. Your Presentation

Your content presentation is another critical element that will decide if your content sucks or not. How you present your content is most times determined by your target audience. So if you’ve done your research very well, choosing how you present your content will be much easier.

To make better impact with your content presentation you should focus on presenting the benefits in the language your prospect can connect with. Don’t sound like someone giving a lecture. Understand how they describe their pain and then use that same language in presenting your content.

Recommended: A Content Marketing Strategy to Beat Google and Its Demons!

4. Promotion

Your content needs promotion for it to achieve its purpose. This is where many content marketers get it wrong. When you have spent hours researching and creating a piece of content designed to heal your prospects’ pains, it will achieve no good if your prospect do not get to know of it!

As a freelance content writer, I must say many clients also get this so wrong. Except where this is factored into the contract, you must understand that promoting the content, once it has been written, is your sole responsibility. No matter how great that content is, without promotion it is nothing. It is only by promoting that piece of great work that you can reap its rewards.

Again, your target audience will determine where to promote. You must know where they congregate, where they spend their time, online or offline, and at what time to reach them. This way, your efforts will not be wasted.

5. Your Reward

This is the ultimate determinant if of your content actually achieved its purpose. Were you able to deliver your promise to the prospect? Did they take that action you desired for that piece of content?

This is where you check if the prospect truly feels that they have received enough value in your presentation. Once you are able to achieve this they will be ready to listen when next you speak.

Fulfilling the other elements listed above will help you to achieve this one!

Conclusion

Content is your medium of expression on the internet. It is what helps you to pass across whatever you have to say. It may be in text form, video, graphics, etc. but except you are able to expertly present your message having the prospect in mind, knowing what she wants and seeking to fulfill those wants, your marketing content will be a failure. If you don’t want to suck at content creation therefore, put the above tips into use!

Over to You: Ever written a piece of content that fell short of its purpose? Share your experience in your comment below.

Frankly, Are You Building A Business Or A Blog?

Sometime ago I wrote a post titled: Are You a Blogger or an Entrepreneur Who Blogs? In that post I did gave reasons why you should not consider yourself simply as a blogger but an entrepreneur. Unfortunately, it does appear that not many people are really listening to these things.

Since writing that post I have seen a whole lot of new bloggers join the blogging bandwagon while many others have abandoned ship! I still believe that many who have shipwrecked their blogging dreams did so not because they do not have the passion for blogging but because they have approached their blogging career from a wrong angle.

build a business and not a blog!

Don’t Just Build A Blog; Build A Business!

I have mentioned this severally but I will never stop talking about it until I see more bloggers put it into use. Truth is, when you ask the average blogger if they are really building a business the ready answer is yes!

But think about this:

  • Can you really say you are in business when you don’t have a product?
  • Are you in business when you don’t have a target market?

Indeed, these are just the basics of building a business. But how many bloggers can readily point to their blogs and say, this is my product or target audience?  Now, if you cannot do that how can you really say you are in business?

Recommended: Hey Blogger, What Really Is Your Product?

You must understand that blogs, as we know them today were initially setup by internet marketers as traffic generating tools for their online business sites. Blogs were not set up initially to make money by themselves but as marketing tools. So, looking at your blog as your business today is really a wrong approach to blogging because a business without a valuable product, a target audience who wants that product and a platform to present that product to the target audience is not really a business.

So, How Do You Really Build A Business And Not Just A Blog?

I love using the analogy of building a house whenever I talk about building a business. This is because building a business is similar in many ways to building a house.

There are different steps involved. From the foundation stage to the roofing stage, a lot of planning and effort is required. Besides, the type and size of the house will determine the depth of the foundation. The higher the structure you desire the deeper the foundation you will need to prepare.

The following are a few tips on how to build a business using your blog.

1. Decide From the On-Set What Direction to Take

It’s unfortunate that there are many people online who want to jump into the blogging bandwagon without any preparation. To this people the wise saying, “look before you leap” has no meaning. If your blog is going to be your online business then it is important that you get a clear idea what direction you want to go. Set your goal from the beginning and then run with it!

2. Be Creative But Don’t Seek To Re-Invent the Wheel!

Every one of us has a creative flare in him/her and your blog is definitely a place you will want to show your creativity. It is your platform and you’re free to run it any way you want. You’ve the freedom to post whatever you want. Indeed, this is good. However, instead of being too concerned with your creativity, it will be of great help to you if you’ll rather seek out what is already working and then building on it. Study what successful business strategies the experts are using and never hesitate to be a copycat if need be. Your focus should be on taking what you have learned and modifying it to suit the needs of your business.

3. Get Help through Mentor(s)

Do you really need a mentor to build and run a blog? The answer to that question might be a “yes” or a “no” depending on what you really want. Is your blog going to be a platform for your every day ramblings or you really want to build something worthwhile? What experience do you have about running a business? Do you have any formal training and skills on business management? Your answer to any of these questions will determine if you will want to go for a mentor or not. But the wise route is to seek for help when you deem it necessary.

4. Be Financially Committed

Setting up a WordPress blog could be done without any real financial commitment. But the fact is, if you desire to really build a business with your blog, committing some financial investments into the business is a must. Never be contented with just running your business on freebies. Invest in the right tools. Pay for the knowledge when necessary. One thing you must know is that when you are financially committed your motivation for success will go up and this will help you to put in more effort into building the business of your dream.

5. Remember To Stay Green

The internet business world is an ever changing one. It is a dynamic market. To keep abreast with the latest ideas and trends you need to invest in yourself through trainings. Whenever possible, attend seminars. A single new idea picked up from such trainings could transform your business. Of course, simply acquiring new information and learning new ideas is not enough. To really see these ideas and knowledge come to fruition you will need to put them into action and by taking action you will always be open to more new ideas thereby keeping yourself on the green lane!

So, are you building a business or you are simply building a blog? Share your thoughts on this subject with us in your comments below.

How You Can Make Your Business Truly Awesome

Hey friends. So you also survived the end of the world? Then accept my congratulations!Welcome to the new world! I truly hope that the old world and its rottenness and sorrow are gone forever (who really want to hear of shootings of innocent children who have committed no crime!) Let’s hope we’re truly in a new world where happiness and fulfillment are the order of the day and where everything is truly awesome! 🙂

And talking about awesomeness, today in our 12 Days of Christmas Inspiration series I want to talk to you about how to make your business  truly awesome in 2013.

Don’t know about you but as the year is ebbing to a close I’ve decided to take a critical look at my business. How was the business a couple of years ago? How is it now? Where do I want it to be another two years from now? These are some of the issues I have been looking at.

You know, for the past few years of running this blog I have tried different strategies, implemented different tactics and of course put in every ounce of hard work necessary.  Right now, my desire is to take it to the next level of success.

You have such a dream also?

Alright, then you will want to listen to what I have to say in this post because I’m about showing you what you must do to take that business to the next level  – wherever that is to you!

What Is The Value Of Your Time?

Now, before we continue I want to ask this, how much value do you place on your time? I mean if you were to charge for your services by the hour, how much would that be?

Ever thought of that? Ok, now think of this, if you know the value of your every hour will you be spending more time doing the things you are doing right now in the name of building your business?

But, hold it! Are you really in business or you are just a blogger? You know I have read many blogs lately where bloggers gave reasons why they blog. And you know what, many are just blogging for the fun!

Now, if you are in that group, you can close this page right now. You are not the type I’m addressing here. However, if you consider yourself an entrepreneur who blogs (you are blogging because you consider it a tool for growing your business) then read on.

No, It Is Not About Your Skills

So, you are still reading right?

Ok, listen to this: Skill and creativity are good assets in running a business however you could be skillful and talented with creativity but still end up broke if you don’t have the right strategy.

It is worth repeating: If You Don’t Have a Strategy You Will End Up In Tragedy!

And that is why for me this is the time to reevaluate your strategies and tactics. You will need to put in place something that will not just produce some “noise” without any motion but a strategy that will make 2013 an awesome year for you!

You will need to reevaluate if all the hustling, social networking and blog commenting for traffic, etc. is really improving your business and bringing in results commensurate with the value of your time. Here are some areas you will need to look at again:

1. What Is Your Business?

Now, I am not unawares that before you started that business you took some time considering what you truly wanted to build. This is the time to review that. Are you sure you are in the right direction two, three or four years down the road? Are you still on target or you have allowed yourself to be derailed by what you are reading on other blogs?

The blogosphere is filled with many teachers you know. And of course, many of the blogs out there have good teachers you should listen to, but there is a problem here. As with every other teacher/student relationship, being influenced by the opinion of the teacher is not an uncommon thing. Problem is, you may have veered off your chosen path and are now pursuing the path set by another.

Like I said previously, it is time to ask yourself again, why are you here? What is your mission? How do you aim to achieve that? What is your business model and strategies to achieve your target?

You must settle this and let it guide your actions. Remember your business is your responsibility!

2. How Much Do You Understand Your Market?

Your business has a target market, right? How much do you know of this market? Do you know their pain area? Do you know what they really want? Do you know what they are struggling with?

And then this, are you sure your target market is truly the one you are driving to your site/blog? (Truly big one here!)

Now, what are you offering to heal their pains? Will they readily reach out for what you have to offer and be glad that you did? Are you communicating in the right language with them?

Your ROI is dependent on these questions if you must take your business to the next level. Good thing is, there are online research tools that can help with this. Use them to understand your target market better and also the right language to use in your marketing communications.

3. What Competences And Capabilities Do You Bring?

There is no doubt that for you to compete very well in this over flooded marketplace you need money, time, skills and the right tools. But matter of fact is you don’t need to have all at once. As you reevaluate your actions and activities online, you simply need to know what are your areas of competence and how that will help you move your business forward.

Once you lay your hand on this, make it your USP and found ways of enhancing your operations with this competency. If there is the need to acquire some other skills, don’t hesitate to do so. Of course, in a market that is always changing as we have online, constant learning is necessary.

So, there you have my tips for making your business awesome in 2013! Do you have some more to add? Or, do you have issues with any of these? Please let’s have your opinion in your comments below.

image credit: The Idea Desk

Business Lessons You Can Learn from Google’s Company Philosophy!

Google business lessonsSome few weeks ago I wrote a guest post title, “6 Business Success Lessons Every Entrepreneur Can Learn From Google!” Frankly, that post is a bag full of business wisdom!

Unfortunately, since it was published I’ve felt nothing but disappointment because, what I expected of it was not what I got.  You may not believe it, but from researching through writing and corrections, I spent nothing less than 5 days, working an average of 4 hrs a day, on that post! And that is the reason for my disappointment because the exposure I dreamed of it did not really happen.

Since then I’ve been thinking of how I can redo it and publish it somewhere else and that opportunity came just a few hours ago.

I don’t know if you have read Google’s business philosophy title, “Ten things we know to be true” which you can read here.? Now, all these years I’ve never come across this page nor read anything that has to do with this philosophy.  And so, it was a WOW moment for me when read it a few hours ago.

You may not believe it but right there I saw that every point I raised in the guest post is just what has been driving the online search giant all these years!

This was a deep confirmation for me to redo the article. And so, in this post I want to pick just 4 of the lessons and present them here with Google’s “Ten things we know to be true” as a basis.

Please read carefully!

1.     Focus On the User and All Else Will Follow.

This is philosophy #1 and here is what Google has to say,

“Since the beginning, we’ve focused on providing the best user experience possible. Whether we’re designing a new Internet browser or a new tweak to the look of the homepage, we take great care to ensure that they will ultimately serve you, rather than our own internal goal or bottom line.”

And this is what I wrote,

In All That You Do, Know Your Customers – Google knows so much about the online user than any other business online. Most of the tools Google freely gives away to marketers are simply aimed at helping Google to better understand the online user. This has helped Google to tailor each of her services towards satisfying a specific need in the market.

Lesson: Implement resources that will help you know your customers better. Get close to them. Talk to them. Ask questions. Count them as partners in building new tools and services. Include them in the designing process when developing new products. If you can know your customers unmet wants and needs and then use your core competencies to solve them, you will greatly increase your success.

2.     It’s best to Do One Thing Really, Really Well.

Google’s insight on this,

“We do search. With one of the world’s largest research groups focused exclusively on solving search problems, we know what we do well, and how we could do it better. Through continued iteration on difficult problems, we’ve been able to solve complex issues and provide continuous improvements to a service that already makes finding information a fast and seamless experience for millions of people.”

And here is my own insight,

Build on Your Strengths – Working on your weaknesses in order to improve them, works great if you are in school or in paid employment; but not in business. Unfortunately, many business entrepreneurs spend a whole lot of their time trying to improve their weak areas. If only they will learn from Google.

Google Inc. definitely understands its area of strength – search technology! When Google+ launched and people were trying to compare Google+ with Facebook, Google introduced various innovative tools and services that made it clear that Google was not trying to compete with Facebook but was simply strengthening its search technology (its area of strength) with Google+ as the central hub.

Lesson: What is your area of strength? What are your core competencies? What are those things you know and have experience in?  As an entrepreneur trying to build your business in the areas where you have little skills or knowledge, is tantamount to a waste of resources. Learn from Google and use your strength to your advantage!

3.    The Need For Information Crosses All Borders.

“Our company was founded in California, but our mission is to facilitate access to information for the entire world, and in every language. To that end, we have offices in more than 60 countries, maintain more than 180 Internet domains, and serve more than half of our results to people living outside the United States. We offer Google’s search interface in more than 130 languages, offer people the ability to restrict results to content written in their own language, and aim to provide the rest of our applications and products in as many languages and accessible formats as possible. Using our translation tools, people can discover content written on the other side of the world in languages they don’t speak. With these tools and the help of volunteer translators, we have been able to greatly improve both the variety and quality of services we can offer in even the most far–flung corners of the globe.”

In this I saw Google’s desire to provide free tools across all platforms and it is not far from what I wrote:

Never Underestimate The Power Of Free – If you truly want to succeed online then you must make the word FREE your biggest ally! Google understands this very well! Think of the various tools and services they offer without any cost to the online user. Google dominance of the search engines is simply because when others like Yahoo! went for paid search listings, Google remained a free search engine. The result is that today Google is synonymous with search – you can “google” it; but never “yahoo” it!

Lesson: Look into your business. What and how much of your product/service can you give away free? And how can you turn what you’re giving away into profitable business? You must be able to work this if you’re going to succeed marketing online.

4.    Great Just Isn’t Good Enough.

Google is always on the lookout for improvements just as it clearly stated here:

“We see being great at something as a starting point, not an endpoint. We set ourselves goals we know we can’t reach yet, because we know that by stretching to meet them we can get further than we expected. Through innovation and iteration, we aim to take things that work well and improve upon them in unexpected ways.”

I think that is really insightful. And here is what I wrote,

Don’t Compete, Create – There’s no doubt about it, competition can never really be avoided in business. But Google has a big lesson for us here. Since launching Google plus, a whole lot of tools and updates have been introduced by Google aimed at strengthening its position as a leading authority in search technology, especially as it affects search and social media.

Lesson: Instead of doing or offering just what your competitors are doing and offering and hoping to outwit them in some way, use your imagination to think up new products and services that will make the existing ones obsolete! Be creative and in your creativity, innovate – ensure that your ideas are turned into profitable realities.

The above are just 4 out of the 6 lessons based on the Google’s business philosophy.

Here are two: based on my insight researching the Google brand:

5. You Are Not a Failure Until You Give Up

Google is a good example that you are a failure only if you quit. This is very clear in its doggedness in becoming a social media player. Despite the fact that her several attempts at social media failed – Open Social, Orkut and then Google Buzz – and not many gave her any chance, Google did not give up. There is no gain saying that since the launch of Google+ there have been a whole lot of changes in the social media scene!

After various failed attempts many would have given up. But not Google. Understanding the importance of social media in the new internet, Google was dogged in her attempt to play a major role.

Restrictions from Facebook and others who wouldn’t allow its search engine to crawl certain information on their sites didn’t stop Google. Like it is said, if you can’t find it then build it, Google went out to build its own social media hub – Google Plus!

Lesson: No matter what you may have experienced in the past, never be afraid to break into new grounds. Successful business is about innovation. Take a look at your target market and find a way of building on an already existing product or simply introduce a new one. Forget the past and take the bold step forward!

6. Never Stop Marketing

Another insight I’ve glimpsed from working with clients is that many business entrepreneurs who desire to create visibility online have wrong notions about the internet. Many falsely believe that building a great website and then creating profiles in various social media sites is just enough. But how far from the truth!

Marketing is the sole of every business. Your website needs marketing. Even the content you create needs marketing if it must market your product/service. The same goes for your social media profiles. They need to be marketed if they must achieve the desired result.

With its success and the position it occupies in the search engines, no one expected Google to “waste” time about marketing. But not in your life! The launch of Google+ came with a well structured marketing plan. Various tactics were employed – blog posts, articles, videos and even Google Adwords!

Lesson: No matter the position you occupy, never downplay the importance of marketing. Know your products; know your target audience and then structure your marketing language to appeal directly to them. Marketing is how your business will create new customers and ensure that the current ones are retained. Neglect marketing and your business will be strangulated!

Over to you: What do you make of these lessons? Please share your thoughts with us in your comments below.

How to Guarantee a Continuous Flow of Traffic with Your Guest Posts!

{This is a continuation of our guest blogging tips series. Please read the previous entries to better understand the flow of the topic.}

Ok, so let’s get on with it!

We have previously established that the primary reason why you want to starve your blog of one of your most promising posts is because you desire to funnel some traffic to your own blog/site from the host blog.

If that is so, which one will you rather go for, a momentary burst of traffic or a continuous flow that will continue over the years?

Can you imagine a situation where you submit a guest post for publication and 3 years on that guest post is still bringing you traffic?

Now, it will interest you to know that a few guest posts I did some 3 years ago are still driving traffic to this blog today! That indeed is reaping the fruits of a good seed sown in the past! 🙂

The truth is anyone can do it.  The only secret is in optimizing your guest posts for the search engines!

Not new right?

But you will be surprised how many guest bloggers care to do it. In fact, one of the most frequent questions I’ve heard asked about guest blogging is: Is it the responsibility of the guest blogger to optimize the post or that of the host blogger?

This is actually what has prompted this post as part of these guest blogging tips series. As much as I don’t want to be drawn into any form of controversy, I want to quickly give you just two reasons why you should optimize your guest posts.

Why Guest Bloggers Should Optimize Their Guest Posts

Guest Blogging Tips Graphic
Optimized Your Guest Posts to Drive Organic Free Traffic!

1. If your guest post is optimized and receives a good ranking on the search engines, it will receive more traffic beyond the regular blog readers and the more people who get to read the post the more people that will be funneled to your site!

2. Without optimizing your guest post it will soon become a forgotten piece of content weeks after publication. This is because, a few weeks after the post is published, it will soon be buried under newer content. When this happens, no one would know if it ever existed!  However, if it is optimized, there is the tendency of it ranking high in the SERPs thereby bringing in traffic, years after it is published!

Not satisfied with these reasons? No problem. Go on and submit your guest post. Add some activity to the host blog. Let the readers rave and cheer as they post their comments. But never complain if after a few days or weeks nobody cares to remember if you ever made any post there because you’ve succeeded only in adding value to the host blog!

But if you’ve seen reason from the above why guest bloggers should optimize their guest posts then I know definitely that you are not just shadow boxing as a guest blogger.

So, here is a simple guide on how to do it.

How to Optimize Your Guest Posts For an Endless Gush of Traffic

Note this, optimizing your guest posts can be as complicated as you want it to be.  However, there are simple yet effective techniques. What you need is to simply determine what keyword phrases to use and then implement them correctly in your post.

Here’s a simple guide to determine what Keyword phrases to target

1. Decide on your post’s subject. What are you going to write about? What pain will it heal? Is it going to answer a pressing question or will it satisfy a desire for the reader. Decide on this just as we have mentioned before every guest post you write must have a purpose.

2. With the above in mind, open Google’s free keyword tool to get a picture of how real people are searching for that subject online. This is called keyword research. This is essential.

3. From the various options that the keyword tool presents you, choose 3 to 5 to use in your post. It’s important that you get into your target audience’s frame of mind when choosing. That is, think like your target audience. Keyword tools only suggest potential keywords but the actual choosing is done by you. So you’ll need to evaluate the various suggestions.

Here are 3 elements that will help you evaluate the effectiveness of your target keyword:

1. Popularity – This is the easiest to evaluate. In fact, Google’s keyword tool simply tells you the popularity of a keyword phrase by the number of times it was searched for in the previous month.

2. Specificity – The keyword phrase you choose must be specific to your potential readers need.  This is best way that those who are ready to help you achieve your purpose, will find you. For example, if your guest post is to drive traffic to your site where you offer automobile bodywork services, obtaining a high ranking for the keyword “automobile companies” will get a torrent of people interested in everything from buying a car to changing their oil filters.

But these are not targeted.  But a keyword phrase like “automobile body shops” will definitely serve you much better since only those with trashed front ends or crumpled fenders will be directed to your site.

So be specific with your target keywords.

3. Consumer Motivation – What motivation prompts a person looking for a service or product to type in a particular word or phrase in the search engines? Another example here. Let’s say you want to write a guest post about recruiting new staff and someone out there is searching for a job as an IT manager in a new city. Which do you think will be of benefit to this person, “Seattle job listings” or “Seattle IT recruiters”?  Now, put yourself in this person’s shoes, which will you type in? The second one right? And that is because this person is differently motivated than someone who is just out of school and is casually trying to figure out what to do with their life.

Once you have determined what keywords to target with your guest post the next question will be, how do you use them?

Not to worry I have that covered also! So, let’s spill it 🙂

1. The Post Title – Always have your target keyword phrase in the title. If possible the exact phrase should appear at the beginning of the title. Please note that in a wordpress blog, your post title is by default the title tag which is the code that is enclosed within the <h1> and </h1> tags. This is important as it tells the search engines what your page is about.  Try as much as possible to restrict your title to between 65 and 70 characters.  This is both important for both the search engines and social bookmarking sites.

2. The Description Meta Tag – This is very important as it is what, most times, compel searchers to click on your article when they see it on the SERPs. Of the different pages on the search results, your page should be able, with the description, to convince the searcher beyond any doubt that it’s the one with the right information. So your page description should be something enticing. Note that if you do not write the description for your page, the search engines will simply grab the first few lines on your page as the description. Restrict your description to about 156 characters. This is to make room for some search engines like Google who will also include the date snippets before the description in the SERPs!

3. Make Good Use Of Your Target Keywords And its Variations In Your Post – Within your content make sure you sprinkle your target keyword phrase whenever possible. The frequent occurrence of that phrase in your blog will hint the search engines that your blog is really relevant to that topic. Ensure the phrase appears in the first and last paragraph.

Be careful of keyword stuffing. Rather than stuffing your article with your target keyword phrase, use variations or related terms instead.  A simple way of getting related terms to use is to do a search with your keyword phrase on Google.com; scroll down to the bottom of the page and you will see related search phrases to the one you’re searching for. Here is an example of a search for “guest blogging seo”:

related searches keywords

Pick from these related searches and then use them in your post. This is a simple way of taking advantage of Latent Semantic Indexing (LSI) – a concept that Google began to champion some time ago.

Guest Blogging Tips Takeaway

Except you want your guest posts to lose relevance a few weeks after it is published, you definitely want to optimize your guest post. This is the surest way of guaranteeing that it will continue to drive traffic to your site over the years.  Nevertheless, how much of optimization you decide to do depends greatly on you but if you will implement this simple guide you are sure to succeed.

If these tips for optimizing your guest post appear intimidating you may want to read my simple guide on keyword research. Combine the knowledge from these two articles and you would be prepared to craft monumental guest post that will promote your brand and business with ease.

Over to you: Let’s make this interactive as usual. Do you agree that guest bloggers should optimize their guest posts? Let’s have your views in the comment section.