In the first part of this article I presented just one of the cornerstones for building an enduring and successful online business – having a right and healthy mindset. In this second and concluding part I want to present you with the remaining 3 cornerstones. I do hope you will find these ones as helpful as you did the first.
But I know many will want to ask why the much interest in these cornerstones?
My answer to that is because building a business is like building a house. Every building engineer knows the importance of a solid foundation to a building. In fact, the foundation, to a great extent, determines the building structure. The higher the building is expected to be, the deeper the foundation!
This is very much the same when building a business. If you expect something that will stand the test of time then laying the right foundation is a must. That is why you must take seriously these 4 cornerstones we are discussing.
Having said that, let's now take a look at the remaining cornerstones that are necessary to build a successful business online.
2. Use the Power of Leverage
If you've been online for a while you will readily note that there are different business models you can choose from when building a business online. All of these models have their own pros and cons. And of course, some are more successful than others.
However, whatever the model you decide to choose, you mustn't forget to employ all of the power that the internet offers to make your online business successful. No stone should be left unturned. Learn to leverage search engine optimization (seo). Proper leveraging of seo will quickly get your business blog/website indexed by the search engines. Leveraging seo includes proper structuring of your site, using the right keywords in the right places, implementing the right linking structure both on-site and off-site and providing sticky content that will appeal to both the search engines and your human visitors.
Another area of leveraging the internet is using online social media to build a brand for yourself, your website and your products. Build your reputation and credibility using Private Label Rights (PLR) products. These give you the power to create your own products with ease. You can easily do some re-writing, change the name and put your own and then give them away to reap the gains of viral marketing with ease.
Other areas include the use of software programs to free up your time while building your business. Doing this will enable you work for less but achieve much. For example, you can use auto-responders to automate your operations. Tracking tools will help you better understand what’s happening in your business so that you can take better informed decisions that will drive your business on the right lane.
3. Build the Right Relationships
Ever heard the saying: “It is not What you know, but Who you know that counts”? Indeed that may be an old saying but it is nevertheless true when it comes to building your online business. The cornerstone of good solid relationships mustn’t be toyed with. It should be one of your top priorities.
In our everyday life, building social relationships help us insert ourselves into social situations which gives us the opportunity to come in contact with people who have interests that are similar to or complimentary to our own.
The same happens when we establish business relationships. With the right business relationships you can insert yourself into business situations where you will meet others who have businesses that are similar to or complimentary to your own business. Attending real brick and mortar business seminars and online teleseminars and webinars, will help you build friendly business relationships with not only your peers but also with those who are in position to help you.
4. Find a Capable Mentor
It isn’t likely that there is a more valuable asset that a new netrepreneur can have than a good and capable mentor. Someone who has already made all of the mistakes can help you avoid making all of the mistakes yourself.
They have the wisdom that comes from experience. And with this they can easily point out pitfalls to help direct you toward the better of choices.
But why, you may ask, would anyone who has made it want to take their time to help a newbie succeed?
Of course they do it for various reasons. But the most common one is because they desire to see what they know outlive them. And this they do by teaching what they already know to other up and coming netrepreneurs. However most of these successful internet marketers wouldn’t want to waste their time on anyone who has not already worked hard to lay the first three corner stones themselves. These potential mentors are looking for new comers who show that they have a right and healthy mindset, who are working hard at leveraging and who are well aware of how important it is to know all the players and the RIGHT people.
In short, the new comer most likely to get a mentor is one who is already working hard and helping himself and not looking for someone who can just smooth the way for him. So you must learn to work your online business implementing the first 3 cornerstones we have mentioned above.
Conclusion: I don't know about you but right from the start of my online business journey what has always been in my mind is to build a business that will not just take advantage of the present opportunity but also will stand the test of time. And this is why every action I take in this business is to build on this foundation secured on these 4 cornerstones. You too can decide the direction of your online business. What you need is setting up the right foundation for your online business by getting a right and healthy mindset, using the right leveraging tools, building the right business relationships and working on getting the right mentor(s).
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