Home Business Ideas and Tips to Help You Thrive Online!

Let me ask you some questions…

Are you thinking of starting your own business?

Or,

Do you already have your own home based business and you want to grow it online?

If you have cared to check you may have noticed that home-based businesses are on the rise lately. Of course, it isn’t hard to see why.

Running a business from the comfort of your own home has a lot of benefits. Top of these are reduced overheads and more flexibility for you running your venture. Besides, if your home based business is online you open up more of these possibilities.

For example, in a world where consumers are increasingly turning their attentions to ecommerce, there’s no need for a shop. After all, an online store opens your doors to a far larger audience – and at a fraction of the cost. So, running your home business online is something you want to consider.

However, as online spending grows, so does the competition. To find your place in the market, you must make the most of all available resources. Otherwise, your customers will turn their attentions elsewhere. So, whether you are just starting your own business or you’re searching for ideas to help you make a success of your home business, follow this advice, and you should be fine.

Home Business Tips for Growing Your Business Online

Home Business Tips That Actually Work

1. Think About the Small Screen

Everyone that uses the internet appreciates the importance of great web design. With so many websites available, most consumers won’t accept a poorly constructed page. After all, it only takes a few seconds to find a similar outlet.

Nowadays, though, we are just as likely to access the internet through our smartphones and other handheld devices. Therefore, ensuring that your site is optimized for mobile is a must. Otherwise, you’re essentially shutting your doors to half of the potential market.

2. Create the Appearance of Success

Inexperience shouldn’t be an excuse for lacking professionalism. Even if you are just starting out, a few simple hacks will give your company the appearance of a hugely successful company. Quite frankly, you’d be a fool not to take them.

Although home-based companies are more common than ever, many customers will be put off by this fact. But having a registered office address will instantly overcome this issue. You’ll have the status of an operation based in a sought after location without the associated costs. Not bad, eh?

Meanwhile, boosting your online visibility by embracing the power of Google will serve you well too. If you aren’t already using SEO as a key element of your marketing strategy, then now is the time to make a change.

3. Communicate

Communication is a fundamental part of business, but it is often lost on the home-based business. Don’t let yourself become the latest victim.

Customer care is vastly underrated in the modern business world. Going the extra mile to build better relationships will bring huge rewards. Use facilities such as social media and email support to keep customers happy and you will not go far wrong.

Meanwhile, networking events are a great way to learn more about the industry and establish important business links.

4. Outsource

Running a business from home can feel like a lonely place. But help is available and you don’t need to be overawed by the sheer volume of work.

Outsourcing has become very popular in recent years and is a fantastic resource for home-based businesses to thrive. Well, you aren’t going to hire employees to turn up at your house each morning, are you?

Many hands make light work, and this is the perfect way to increase workflow without blowing your budget. If you want to take your business to the next level, this can be your secret weapon.

Take Away

Starting your own business have never been much easier. With the opportunities that the internet has opened for all of us today, you have a whole lot of tools and help out there that you can leverage to grow your home business with much ease. Put the above tips to use today and you will see good results from your efforts.

Have some more tips to share with us on this topic? Feel free to do so in your comments below.

Running A Successful Business: 4 Essential Tasks You Mustn’t Do By Yourself!

As an entrepreneur, it is expected that you’re the creative type; always ready to take up and task and get it done!  Most times, you’re so confident of your abilities that letting others in is really not for you. This is most tempting if you’re a small home business owner or an online solopreneur.

It is understandable that somehow you have your work all cut out.  But one thing that is clear is, running a business takes a lot of hard work and determination. The truth is that not everyone is cut out for it. To run your company in the best possible way you need to realize you can’t do everything yourself.

There are some tasks that are so time-consuming that it would be counterproductive to do them yourself. Your focus therefore should be on getting your startup off the ground and then hiring other people to do the time-consuming tasks while you focus on more pressing issues.

In this article I want to touch on a few essential entrepreneurial tasks you should outsource if you want to run your business successfully.

Entrepreneur essential task you should outsource

4 Entrepreneurial Essentials You Should Be Outsourcing

1. Tax

As a small business owner, you’re going to have to sort your own taxes out. This is a very stressful and complex process. So, why not get someone else to do it for you? Instead of wrestling with forms and legal jargon just hire an accountant. They will sort your taxes out for you, so that’s one less thing for you to worry about.

2. Branding and Advertising

The most important part of running a successful business comes down to branding and advertising. These are essential parts of the company because they are how you attract customers. Because this is so important, you need to make sure you have the right people on the case. You wouldn’t want to rush into something yourself and risk messing up a pivotal marketing campaign.

Instead, get a media agency and digital marketing team involved. They’ll be able to take care of this for you.

3. Hiring & Firing

Choosing the right staff for your company is vital, but that doesn’t mean you have to take care of it yourself. You can always get someone trusted to take charge of that area for you. Make sure it’s someone who knows the business well, and can determine if someone is well suited to the company.

Also, you should delegate the job of firing people to someone else too. Basically, anything to do with HR should be outsourced elsewhere. There are a lot of complicated legal procedures involved. So it’s best to leave this sort of thing up to the experts.

4. Content

As a business owner, you’re going to have to deal with a lot of content. Your marketing campaign will most likely require content. You will need some for your website, and any blogs you might do. There will also be projects that may require a lot of written words. It would be best to hire a selection of writers to pen this content for you. That way you ensure it gets done to the best possible quality. And it frees you up to focus on other areas of the business.

Final words

You have to understand that running a business is very time-consuming. Of course, it’s your business, and while you want to do as much as you can yourself, it’s not always possible. There is so much to think about, and it’s a lot for one person to take on. So the best idea is not to worry about this yourself. Instead, get someone else to do them, and you can focus on other elements of the company.

Save

Paper Work And Running Your Business: What I Discovered Recently!

As online entrepreneurs, there are a lot of things we take for granted.

For example, trying to keep your business completely paperless.

As much as this sound great the fact still remains that completely keeping paperless offices is not feasible for now as there will always be the need to have some information in official papers.

As it is now, some government requirements and legal necessities requires us to keep paper records. This is why no matter how much you try to keep everything “digital” it is advisable to have some of your documents in paper form – just in case there is the need for it!

I recently had the need to do this and that was when I discovered that there are actually different papers for different uses and purposes. Deciding on which to go for was a little problematic but at the end I got what I wanted.

Now, if you think paper is paper, then you will be surprised how wrong you are. The fact is, if you take your business serious (and you should) then you will want to present a professional look for your brand.

This is one reason why you will want to purchase nothing but the best official papers for your business.

Besides, if you want to run your home business office effectively, you are going to need to purchase several different kinds of paper.

Why?

Well, I discovered that for each job you do in the run of a day, there is a particular kind of paper that will get the job done best. So as a business it is important that you have the right type of paper for each job.

In this article I want to talk about some of the standard forms of paper that I discovered you will need for the day to day running of your business. So whether you’re running a “digitalized” or a brick and mortar business, you will definitely find this info useful.

So let’s begin, shall we?

Using paper work for your business

1. Printer Paper

All printer paper is not created equal.  For a truly crisp, true-to-colour prints, you will need to match the paper you use to the type of printer you have.  For example, if you have a laser printer, you’ll need laser printer paper.  This will give a smooth, professional-quality finish to your printouts.

If your printer is an inkjet or a combination of printer, scanner and copier, multipurpose paper designed for inkjet printers will do the job just fine.

2. Photo Paper

Is your printer designed to print photos? Then you’ll need to invest in dedicated photo paper for best results.  This paper is designed to give crisp photos with ink that does not bleed.  This can be an affordable option over having photos printed professionally if this is something your office does frequently.

3. Recycled Paper

Recycled paper is best reserved for internal correspondence, where image and professional appearance isn’t the top priority.  Because of its recycled nature, this type of paper often features a duller colour with small specs of fibres, etc. in the paper, which can give a more rustic appearance. It is an environmentally responsible and affordable choice for printing emails and internal memos or other in-office correspondence.

4. Office Stationary

Even in our technology-driven world, there are still occasion where nothing but a pen and paper will do the job.  Be sure your office stationary supply cupboard is stocked with things like notepads (for taking down notes during meetings, etc.) sticky notes (for annotating documents and leaving quick notes for co-workers) and telephone message pads.  These things may seem outdated in a modern office, but they aren’t.  Sometimes a pad of paper is the most efficient tool for doing the job.

5. Envelopes

This is often overlooked when some people stock up on their office paper supplies.  Unless you do everything electronically, you are probably going to need envelopes for things like sending out invoices, distributing product information and other types of sales correspondence.  A variety of sizes and types will help cover your bases.

Conclusion

Give or take, every office needs paper. And so, to be sure you are getting the best results out of your printer and copier, it’s important that you purchase the right kind of paper.  Beyond that, paper products are used at virtually every turn in an office, so always be sure you stock up on everything you’ll need.  There’s nothing worse than needing to take down an important message and not having something to write it on!  Your choice of paper sends a message about your company’s image.  Make sure you are sending the right one.

Small Business Funding: How To Apply For Small Business Grant!

How to turn your skills into a profitable business

Small business startup grants are a great way for a small home business entrepreneur to go when the money is not just there. This is because small business startup grant is money that you normally may not have to repay. And if you think that your small home business needs some infusion of capital but do not want to go the way of borrowing then this article is something you should really look into.

Of course the process of applying for a small business grant can be a daunting task. You must understand that small business grants are a much different source of financing for your home business than small business loans. A business grant application requires some details to be successful and when things are not done right it may be difficult to get them. The secret to succeeding with them is to follow the directions. Getting a business grant is going to take a lot of time, but it is worth it if you are starting a new business.

Here’s a website you will want to check out if you’re looking to apply for a small business grant:

http://www.businessownersideacafe.com/business_grants/index.php.

There is a lot of information on small business grants on this site and on this site you can receive up to one thousand dollars for your business ideas. Also on this same website you may want to take a look at this page:

http://www.businessownersideacafe.com/business_grants/grants_advice.html

which will give you some information as far as what you should look for when trying to get a grant. This is really useful information. Besides, on this page, there is a calculator that can help you determine how much money you may need when financing your small business. This can be very good because most people will put together a business plan but have no idea of how much they may possibly need.

If you want some federal government small business grant then note that the Small Business Administration currently does not give away any grant money directly. If grant money is to be given, it is passed along through intermediaries such as lending institutions.

However some of the reasons for US grants are: small business start-ups, preserving historic monuments, continuing education, and art. These grants are given every year. The unfortunate thing is that for every million grants that are applied for each year only a few hundred are actually granted. Some of these are free grants while others are more like loans which you?re required to repay with interest.

Tips For Applying For A Small Business Grant

1. Know what type of grant you actually need. The Small Business Association (SBA) or Small Business Development Center (SBDC) is great help here. Without proper research to know your funding needs your grant application may be rejected.

2. Before sending in your application make sure you meet the grant requirements.

3. A grant proposal letter and a business plan could be of great help as this can help you stand out among the crowd. Preparing this demonstrates that you know much about the business.

4. If you think you do not have enough experience to go it on your own, it may be best to bring in outside experts to help. An accountant or consultant can add credibility to your application process.

5. Keep in touch. Make regular contact with the grant office in a professional, non-intrusive manner.
Once your application, proposal and business plan are all complete and submitted the next step is just being patient. In some cases, it can take up to twelve months for approval.

This article may not have touched on all the points you need in your search for more sources of funding for your online businesses. Of course I couldn’t have done that in such a small space as this. There are of course many different forms of funding and financing for your business other than grants so do not think that this is your only option.

Wishing you the best of luck as you search for the perfect grant for your small business.

How Autoresponders Can Literally Make Your Life Better as An Online Entrepreneur!

Ever wondered how some “guru” online marketers can boast of making money online even when they are sleeping?

How about those who claim their online businesses are always sucking in money like vacuum cleaners while they are traveling the world, lazing around with their sweethearts?

I’m sure that claims like these may have, at times, come to you as incredible and spurious, right?

But then it means you are yet to discover the power of autoresponders in marketing online.

To every online entrepreneur, the autoresponder is actually the most valuable tool. I personally don’t know how the online business person would have been able to cope with running a business online if there were no autoresponders.

There is so much that autoresponders can do for you as a web entrepreneur. In this post therefore, I want to briefly talk about this very useful tool. I hope you pick one or two things to help you with your online business.

Autoresponders and Online Marketing

Autoresponders And Your Online Business

There is no doubt that one of the most useful tools that every online business entrepreneur must consider is the autoresponder. If you truly desire to have a slice of the internet cake then getting a functional autoresponder is a must. Used the right way they can help you put your business on autopilot enabling you to spend more time doing other things like generating traffic to your websites, networking and even creating more businesses.

Many people correctly refer to it as the 24/7 salesman/secretary. This is because once set up the autoresponder is ready to work round the clock without any problems. Like the automated secretary they are, the autoresponder will readily respond to email inquiries without any delay. It will, also without fail, followup any prospect once the contact details are in the database.

Without Autoresponders Marketing Online Is A Pain In The Neck

Many online entrepreneurs have not realized that trying to build a successful online business can be a little tricky without an autoresponder. Their ability for automatic email response is something that every online marketer will cherish any day.

This is specially so because online, people want instant gratification. They expect responses their inquiries without any delay. And so, automating a majority of your business tasks with autoresponders can help you gain not only respect from your customers’ and prospects but also their business!

One of the good features of autoresponders is the ability to configure your messages to your specifications. You can send personalized messages thereby creating the impression that your email was specifically made for your clients. This is of great help since it definitely increases your email conversion rates. Besides, once you have set up your autoresponders you will be able to followup your prospects, presenting your offers to them until they are ready to buy!

Business Marketing Using Autoresponders

How autoresponders help online entrepreneursOne of the smart ways of using autoresponders to market your business online is by creating free courses, articles, reports, information regarding your products and services, price lists, welcome and thank you letters, advertising rates etc. and preseting this information in your autoresponder.

Once set up you can then direct potential buyers or current customers to get more info by sending a message to your autoresponder address. When they do, the information they are seeking will automatically be delivered to them. The autoresponder will also notify you each and every time someone has requested your information. This will help you know when you have potential customers.

By simply doing this you’d be marketing your business hands-free!

There will be no need for you to spend countless hours answering emails. You will have more time to do other things that will help move your business forward.

A Few Tips On Using Autoresponders For Your Business

Here are some tips that will help you maximize the potential of your autoresponder.

  1. Choose Wisely

Your choice of autoresponder for your online business matters. For one, I’ll say never choose based only the price only. This is because the cheapest price might not really be great after all!

Again, never settle for free autoresponders. If you’re running a business then it’s wise that you put in some investment, because that is what an autoresponder is to your business. Free autoresponders might bring more pain later on when you want to move to a paid one.

I personally recommend GetResponse.com because of the proven service and the features. Even if you’re just getting started, you’ll find the platform easy to work with.

You can get a FREE 30 day trial option here.

2.Load Up a Reasonable Number of Messages

Depending on what type of information you want your autoresponder to deliver to your prospects, setting it up to run for a long time (say for a whole year) is the idea thing. If you load up, say 52 messages, you’ll have something to send for each week of the year.

Of course, you may have trouble loading up this many messages or articles at once but there are places online where you can get your material for free. However, if you simply don’t have the time or content, you can always start with a few messages then go back and add more later.

3.Always Include Your Email Signature In The Autoresponder Messages

Once you have your autoresponder preloaded with messages or the required articles, it is important that you set up your signature. Your signature will be displayed at the bottom of every message the autoresponder sends out. This could be your name and link to your business website. You can also add a short description of your business as well, which will let clients or interested customers know a bit about your business. Your name and link to your business website will go a long way, letting your customers know that you are professional.

4. Every Messages Should Relate To Your Business

Never make the mistake of just stuffing things up because you want to load up a year’s content. This way, when you send out emails or messages, you’ll be sending out material that relates to your business or products. if your content is different from what your prospects are looking you run the risk of many of them unsubscribing from your list.

5. Update Your Autoresponder Messages As The Need Arises

From time to time as you get new products or information to send to your clients, you can update your log. When running a business, it’s very important that you keep your customers up to date. This way, your customers will know that you have new products available and ready for purchase. If you have a good relationship with them, they will be anticipating your new offers.

Final Thoughts: If you run a business via the Internet, an autoresponder is definite to make your life a whole lot easier. You can build a flourishing online business working only with an autoresponder and no website. But if you attempt to market with a website and no autoresponder you will run into problems. An autoresponder will allow you build a subscribers’ list – your most valuable business asset! The truth is, once you’ve tried using an autoresponder, you’ll never imagine your business without it.

How To Effectively Use A Blog To Boost Your Home Based Business Success!

 

So you have dreams of having a successful home based online business, right? And to actualize your dreams you have setup your business site and you’re passionately working on your promotional strategies while looking forward to hordes of traffic flooding your site, right?

But, hold it for a moment. How about a blog, did you add a blog to your home business website? You did? Oh, that’s great!

Fact is if you’re running an online business and you do not have a blog added to your website then you are like a swimmer is swimming against the current! No matter what you may have heard before now, simply setting up an ecommerce website does not guarantee that you will have clients and customers standing in line for your offers. You will need to use different strategies to drive enough traffic to guarantee your business success. This is one reason why you need to add a blog to your home business site because it’s simply an incredible online marketing tool right now.

Now, despite the many gains of adding a blog to your home based business site, there is a big problem faced by those who decide to add a blog to their business sites. This problem is that of concentrating more efforts on updating the blog to the detriment of their business!

Online business marketing strategies

This is really a big problem. For example, in running your blog you will need to constantly write highly engaging content, read and reply to readers’ comments, visit other blogs and post comments, be on the social media sites to connect with other bloggers, join blogging communities to connect with others, etc.

While all of these are necessary, the unfortunate thing is that you have just enough time to do all of these and also focus on other areas of running your home based business, especially if you are a solopreneur. And this has resulted in many abandoning their main businesses and becoming “emergency bloggers” without any real goal for their blogs! This is really pathetic and I’m sure you don’t want to be in this situation.

In this post I want to offer you a few tips on how you can effectively incorporate a blog into your business website without endangering your main business. Used well, these tips will definitely help you gain an edge over your competitors who are not blogging.

So, if you are ready, let’s boost your website success with these business blogging tips!

1. Determine Your Business Objectives

Once you’re convinced of the potentials of a blog the first thing you need to take care of before starting that blog is to determine your business objectives and how a blog will be of help in achieving those objectives.

This is definitely important because the key to having a successful blog as a business owner is keeping your goals clear and concrete at every step of your blogging adventure. It can be all too easy to get sidetracked, especially if you are just learning about the exciting possibilities of blogging technology. But if you want your blog to succeed you need to stay focused.

Write up a plan for how often you will update your business blog; how you will promote the blog, how you will retain your blog readership, and of course other areas of your blogging adventure. Once you have these set out, you must ensure that you stick to this plan in everything you do.

2. Get a Good Blog Design

When you use a free blog platform like blogger.com you’re provided with pre-designed templates. But it is a wise thing to go for paid blog services like wordpress.org if you truly want the benefits of a business blog. Using a free service takes the control of your blog from you. In fact, the blog is not yours as the hosting service can pull it down at any time. But if you opt for paid blog service (my advice is go for wordpress.org), you’ll need to get a good designer to design and layout your blog to match your company’s identity and needs.

3. Choose Your Blog Topics with Care

Of course, this should not be a problem since you’ve determined your business and blogging objectives in the first place. You just need to have a line-up of topics you want for your blogs but be sure they are in consonance with your business objectives. Strive to be consistent with your topic all the time. That does not mean you shouldn’t blog about general and unrelated topics that have broad appeal. This could sometimes make your blog more popular. But remember, your blog is there not on its own but a tool for marketing your business.

4. Understand the Do’s And Don’ts of Blogging

There are several blogs out there dedicated to teaching people the dos and don’ts of blogging. Please do READ them! Also include in your reading, blogs that are consumer-based in order to give you ideas on running your business blog. Remember that legal issues are sometimes involved in blogging; it is safer to include disclaimers and limitations of liabilities. Create blogging policies and schedule updates regularly.

Recommended: How to Make Your Business Truly Awesome in 2013!

5. Strive To Hold On To Your Readers

Update your content regularly and keep it relevant and fresh. Avoid outright marketing on your blog or you will shy away your readers. Learn how to make your business blog pull in your readers without necessary sounding like a salesman. In all you do always reinforce your company’s core values.

6. Use the Right Methods to Promote Your Business Blog

Actively promote your business blog by submitting your blogs to blog search sites and directories. Your blog is like a setup booth in the biggest trade show on earth today. Marketing possibilities are just around the corner waiting to strike your sale scales up. Be sure that your blog contain valuable and exclusive information and ensure that it is constantly updated to keep readers popping in.

Use effective keyword phrases to generate high ranking status in the SERPs. In this way, you have better chances of people finding your business website through your blog. Remember more traffic means more potential sales.

7. Listen to Your Readers

Regularly monitor your blog traffic through implementing good stats and monitoring tools like Google Analytics. Read readers’ comments, measure your results by what they are saying and if necessary make the needed adjustments. First impressions matters and your blog design plays an important factor here. You can always play with your blog design but remember that whatever design you decides on agree with your company’s identity.

Conclusion

Using a blog to promote your home based business is not different in most ways from making money blogging. However, business blogging has its own unique pitfalls. If you must successfully include a blog in your home business marketing strategy ensure that you have a clear indication of what you want. Put the above tips into use and never forget that your business blog is simply a marketing tool for your home business website.

Over to You: Do you have a blog as part of your business marketing tool? What are the challenges you are facing running your blog in conjunction with your business? Are these tips in any way helpful? Please share your experience with us in your comments below.

8 Proven Tips for Becoming a Successful Freelancer!

The Internet offers a number of ways for people to use their skills to make money. Many talented individuals choose to earn a regular income from freelance work. This type of work can involve anything from web design to writing. This article suggests eight useful tips to help online freelancers make the most of their time.

1.     Create a Website

Owning your own website gives potential customers an easy way to contact you. You can use your website to host and showcase your work for prospective clients to see. Additionally, your website helps establish you as a part of the online freelance community. Ideally, your website should look professional and use an address that is easy for people to remember.

2. Time Management Skills

make money with freelancingLearning how to properly manage your time will help you become a successful freelancer. As a freelancer, you do not have an employer who is constantly reminding you of important deadlines. You will need to work out a method to help you keep track of your schedule on your own. You can use computer software to keep track of your schedule and deadlines.

3. Seek Balance

 As a freelancer, you have no regular work hours. However, you can’t expect to work all day and all night without feeling stressed and anxious. Once you find yourself in a comfortable groove, you can start setting firm work hours. If you can learn to set limits, you’ll still have plenty of time to unwind from work and enjoy your hobbies.

4. Learn To Communicate

Each time you get a new assignment, you must use your best communication skills to keep your client happy. If you’re designing a website, involve your client in the process. Show your progress to the client as you work through the design. You can also ask your client for helpful feedback. By keeping a professional and respectful tone at all times, you will increase the chance of a client hiring you again.

5. Organize Your Office

If you plan to do most of your work from home, you need to create a comfortable office environment. Remove any distractions from your office, including your television. If working from home isn’t an option, you can rent a small office space near your home. Working at a rented office can help you steer clear of the distractions in your home.

6. Create Limits

Many freelancers find it difficult to decline an offer of work from a new client. If your workload is already more than you can handle, you should consider turning down any more offers until you’ve finished some of your projects. If you take on too much work at once, the quality of your work may suffer. You can avoid stress by keeping only a manageable workload.

7. Use Social Media

If you need new clients, you can turn to social media networks to seek out new customers. These networks offer you a number of easy ways to advertise your work across the globe. You can also form relationships with other freelancers to learn more from their experiences.

8. Take a Break

Sometimes, a new project may present unexpected challenges. If you’re feeling overwhelmed and anxious, take a short break from your work. Try going on a walk to a new cafe for lunch. Forcing yourself to work when you have no motivation can result in a disaster.

Conclusion

Deciding to become a freelancer is not an easy choice to make. You will face challenges as you try to find new clients and keep them happy. However, this work will give you the freedom to get paid for doing something you love. Put these tips into use and you will see good results from your freelancing activities.

Little Known Cornerstones For Longlasting Online Business Success!

In the first part of this article I presented just one of the cornerstones for building an enduring and successful online business – having a right and healthy mindset. In this second and concluding part I want to present you with the remaining 3 cornerstones. I do hope you will find these ones as helpful as you did the first.

But I know many will want to ask why the much interest in these cornerstones?

My answer to that is because building a business is like building a house. Every building engineer knows the importance of a solid foundation to a building. In fact, the foundation, to a great extent, determines the building structure. The higher the building is expected to be, the deeper the foundation!

This is very much the same when building a business. If you expect something that will stand the test of time then laying the right foundation is a must. That is why you must take seriously these 4 cornerstones we are discussing.

Having said that, let’s now take a look at the remaining cornerstones that are necessary to build a successful business online.

2. Use the Power of Leverage

If you’ve been online for a while you will readily note that there are different business models you can choose from when building a business online. All of these models have their own pros and cons.  And of course, some are more successful than others.

However, whatever the model you decide to choose, you mustn’t forget to employ all of the power that the internet offers to make your online business successful. No stone should be left unturned. Learn to leverage search engine optimization (seo). Proper leveraging of seo will quickly get your business blog/website indexed by the search engines. Leveraging seo includes proper structuring of your site, using the right keywords in the right places, implementing the right linking structure both on-site and off-site and providing sticky content that will appeal to both the search engines and your human visitors.

Another area of leveraging the internet is using online social media to build a brand for yourself, your website and your products.  Build your reputation and credibility using Private Label Rights (PLR) products. These give you the power to create your own products with ease. You can easily do some re-writing, change the name  and put your own  and then give them away to reap the gains of viral marketing with ease.

Other areas include the use of software programs to free up your time while building your business. Doing this will enable you work for less but achieve much. For example, you can use auto-responders to automate your operations. Tracking tools will help you better understand what’s happening in your business so that you can take better informed decisions that will drive your business on the right lane.

3. Build the Right Relationships

Ever heard the saying: “It is not What you know, but Who you know that counts”? Indeed that may be an old saying but it is nevertheless true when it comes to building your online business. The cornerstone of good solid relationships mustn’t be toyed with. It should be one of your top priorities.

In our everyday life, building social relationships help us insert ourselves into social situations which gives us the opportunity to come in contact with people who have interests that are similar to or complimentary to our own.

The same happens when we establish business relationships. With the right business relationships you can insert yourself into business situations where you will meet others who have businesses that are similar to or complimentary to your own business. Attending real brick and mortar business seminars and online teleseminars and webinars, will help you build friendly business relationships with not only your peers but also with those who are in position to help you.

4. Find a Capable Mentor

It isn’t likely that there is a more valuable asset that a new netrepreneur can have than a good and capable mentor. Someone who has already made all of the mistakes can help you avoid making all of the mistakes yourself.

They have the wisdom that comes from experience. And with this they can easily point out pitfalls to help direct you toward the better of choices.

But why, you may ask, would anyone who has made it want to take their time to help a newbie succeed?

Of course they do it for various reasons. But the most common one is because they desire to see what they know outlive them. And this they do by teaching what they already know to other up and coming netrepreneurs. However most of these successful internet marketers wouldn’t want to waste their time on anyone who has not already worked hard to lay the first three corner stones themselves. These potential mentors are looking for new comers who show that they have a right and healthy mindset, who are working hard at leveraging and who are well aware of how important it is to know all the players and the RIGHT people.

In short, the new comer most likely to get a mentor is one who is already working hard and helping himself and not looking for someone who can just smooth the way for him. So you must learn to work your online business implementing the first 3 cornerstones we have mentioned above.

Conclusion: I don’t know about you but right from the start of my online business journey what has always been in my mind is to build a business that will not just take advantage of the present opportunity but also will stand the test of time. And this is why every action I take in this business is to build on this foundation secured on these 4 cornerstones. You too can decide the direction of your online business. What you need is setting up the right foundation for your online business by getting a right and healthy mindset, using the right leveraging tools, building the right business relationships and working on getting the right mentor(s).

Of course we all love comments –  Give your reactions to this article in the comments below!

How the Internet Is Actively Empowering Home Based Business Entrepreneurs!

Recently, I’ve been doing some research on small home based business ventures. From all indication this sector has continued to grow despite the global economic down turn. In fact the statistics indicates that there has been a steady increase between 2007 and 2009.  For example, statistics shows that more and more Americans prefer being self-employed with over 12% households in the US having a home based business. Besides, the U.S. Bureau of Labor Statistics reports that the number of home-based businesses in the U.S. is well above 18.3 million businesses while the success rate for home based businesses is put at 70% for at least a 3 year period as compared to 29% outside the home business venture.

Now, I personally believe one of the reasons for this increase is because more and more home based business entrepreneurs are today using the internet as a marketing tool. Whether we admit it or not, one thing is certain, technologies like the internet have revolutionized just about everything we do around the world both at our personal and professional levels. And it’s this revolution which online home based business entrepreneurs are cashing in right now that is pushing the figures up the scale!

Indeed the internet has opened a whole lot of opportunities for home based businesses. In this article I want to highlight some of the ways the internet has influenced the home business entrepreneur positively.

1. Potential for a Global Market

This can be regarded as one of the greatest gains of home based businesses as regards the internet. Before the internet, home based businesses were limited being able to only reach out to customers from their immediate communities. But today the internet has made it possible for home business entrepreneurs to have customers far away from home. In fact, an online home based business today has the potential of reaching the global market without any extra costs. Having a home based business in today’s internet-driven economy means being released from that limiting factor of market reach.

2. Less Time to Get Your Business off The Ground

Before the internet, starting and growing a successful business took time and much hard work. Many of the big companies today had to put in the extra hour in order to get their businesses off the ground. However, the internet now helps people to shorten that time. With the proper information coupled with the right mindset starting and growing a home based business on the net is now a click away!

3. Making Money At Home Made Much Easier

The internet has actually eroded much of the barriers of running a home business so much that the lure of making money from home has increased. Now home-based businesses aren’t what they used to be because of the internet. With the advantage offered by the internet it means the lucky entrepreneur can actually stay at home while making their money online. And from all indication it’s because making money with the internet technology is much easier that more and more people are opening up online businesses today.

4. Easy Access to Information

Every entrepreneur understands the importance of having the right information in running a successful business. Before the internet a whole lot of testing and research work were undertaken by entrepreneurs. Sometimes this took years. But with the internet, you can have all the information you need at your fingertips. Pieces of information that can affect the business venture like marketing trends; demographics etc can now be easily gathered. Of course the market is a very erratic factor in business, with people changing their preferences all the time. But with the internet the home based entrepreneur can really be prepared for any of these possible events using the right tools.

5. A Better Understanding of Your Competition

Another way that the easy access of information has helped the home based entrepreneurs is that they are now able to take a closer look at the competition. Questions like, what sets those businesses apart? What is the competition’s weakness? How can I get ahead in the market? etc. can now be answered by a simple search online or by the use of specialized software.

6. Quicker and Easier Access to Help

One thing that is clear in building a successful business is that you need the help of others. It doesn’t matter if you’re running a one-man home based business. In fact, it makes it more pertinent! And the internet has become a really great asset in this area as it allows you access to people even while working from the comfort of your home! This means you can reach important contacts and make business decisions faster. With online social media home business entrepreneurs are finding it much easier to network and build fruitful business relationships that have impacted positively on their businesses. Also access to expert advice has become much easier, cheaper and quicker.

7. Easier Access to Business Opportunities

One outstanding trait of successful entrepreneurs is that they are always on the lookout for any chances of expanding their businesses. They understand that the earlier you learn of an opportunity, the better your chance of getting it. And the internet has become an indispensable tool in this area for entrepreneurs.
Conclusion: From the foregoing, it will not be out of place to say that with the internet home based business entrepreneurs have an edge. From saving time on making business-related decisions to multi-tasking, the internet has become a very valuable technology for the home business entrepreneur. But most of all having the world as your potential market is indeed an opportunity to make more money from your home based business.

What do you think: Maybe I’m wrong but I passionately believe that the internet is contributing greatly to the increase of home based businesses. Do you agree with these views? Share with us in the comments below.

Helpful Social Media Advertising and Marketing Tricks to Get More Exposure

Social media advertising is admittedly getting bigger because of the growing presence of web sites similar to Twitter and Facebook. As a result of people are actually a lot more social on the internet, it isn’t as onerous to seek the attention of a specific group of people. Net customers are extra approachable now, which suggests you not have to undergo a long arduous process to get to your prospects and win customers. But with a purpose to use social media to your profit, you have to be educated about methods to tap into the social media websites and use the best methods. On this article, we’ll uncover three effective social media advertising options that may help to make your online business successful.