The Essential Elements Your Coaching Business Needs To Be Successful

In my previous post on turning your talents and skills into a profitable online coaching business you discovered why you shouldn’t focus on just building a blog to sell ads or affiliate products but instead use your skills and experience to start an online coaching business.

In that post I also shared with you some possible coaching business ideas you can start right now with your blogging skills. This post is a continuation of that post.

Having established the fact that a coaching business is ideal for anyone who wants to make money online with their skills I want to share with you some proven strategies that will help you succeed with your coaching business.

Now, it will interest you to know that a research finding a few years ago showed that about 68% of adult Americans dream of starting their own business someday.

This is not just because entrepreneurship is the surest path to becoming a millionaire but because owning your business frees you from the 9-5 drudgery – it gives you control of your life!

Your own business means you’re pursuing your own passions and not someone else’s, enriching yourself and your family instead of your boss.

But here’s the amazing thing about that research finding: less than 10% of those who have this dream take the steps to actualize their dreams!

Wondering why?

For most, it’s fear.

Fact is starting a business seems downright complicated, whether online or offline. If you’re abreast of the stats then you should aware already that about 90% of all new internet businesses fail within the first 120 days! That’s really off-putting, but yours don’t have to be among that 90%.

The good news is that businesses started by experienced business people have more chances of succeeding. What this means is, if you take the time to learn the skills necessary to run a profitable business, you have an excellent chance of making a fortune.

In this post I want to share with you some of these skills and strategies.


Thinking of starting your own coaching business? Then download the Online Coaching Business Blueprint to learn all the necessary skills and insider secrets today.

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Make more money online with your business

Setting Up and Implementing Your Coaching Business

Before we delve into the strategies for making your coaching business a success let’s briefly talk about setting it up. Of course, once you’ve decided on what type of coaching business you want to start, your next move is to set it up.

Whatever coaching business you want to build can be started the same way. First, you’ll need to put in place a good plan and follow that plan exactly how it is because consistency is important.

With your plan you should include a mind map of each component of your business. You can search Google® for some sample mind maps. What this does for you is that you will be able to see all the different components in one place. You can add more or take away some as necessary. Having an illustration like this right before you will help you gather all the ideas possible to set your business up and run it effectively.

All you need to do is to take each section of the mind map at a time and figure out an order to put them in. There is no wrong or right order here, but your instinct may tell you to do certain things before others. Follow that instinct and refer to your resources. This may require more research to see if there is any logical order to implement your business in.

After this, take one piece at a time and execute it. Then observe what happens. The parts which work best will require less attention. Take those pieces which did not deliver an ideal outcome, focus on them and try to work out a way to improve it. Once it improves, keep executing it. Repeat this now and for the life of the business.

Note that things will change as your business grows. What worked one time may not work in the future. So always be open to creating new plans for your business. Remember to also be consistent.

How to Get Coaching Clients

Make mobile buying easier on your site

One of the things you’ll be doing throughout the life of your business is creating a consistent flow of clients for your business. You do this through effective marketing.

Now, no two businesses are alike, so there is no right way to market that will work every time. It doesn’t matter who tells you so. There’s no marketing method that works with certainty.

It is best to do some research and test your own methods out. Remember that you can research the internet, but test and prove things out yourself. A lot of blogs and websites are out there pushing out whatever they like. What you should rather do is get a good number of sites, compare the sites and blogs with the credible information you found and take the marketing ideas that make the most sense and use them to guide you.

Marketing should also be treated just like selling. As there are different selling styles, there are different sub-categories for marketing your coaching business. For someone who wants to build a successful online business it’s important that you pay attention to these sub-categories which are relationship marketing, social marketing, and content marketing.

Why I chose these three marketing sub-categories is because they are extremely important in a coaching business. There are other styles out there in the world but the main focus here is to help you with some basic ideas so you have a foundation to base things on.

Let’s now talk about these sub-categories of marketing.

1. Relationship Marketing

Relationship marketing is a fairly new concept as it stands, but in reality, it is something that you’ve already learned while in working a job. Remember you were told to treat the customer so they feel as if they were welcomed in the store or company? Yes, that something about the customer being the king!

This builds a relationship with the very people you want to do business with because you make them to feel at home.

Another way to build relationships with your customers or clients is to remember things about them. When you see them face to face, try and remember their name. When they give you their information send out a birthday, holiday, or anniversary card which can help build a stronger relationship.

This is one marketing category you want to be focused on more than others. The more personable you can be, the better your business will run. Those who are experts in relationship marketing and can relay the importance of this concept can expect to have an easier time growing their coaching business.

2. Social Marketing

This category has been around, but there are some important ground rules to adhere to. Do a bit of research on the different ways you should market through social media. It is more than just putting an affiliate like on your Facebook wall or on you Twitter feed. You have to engage the audience every way you can and NOT seem like you are just trying to get them to click a link and buy an affiliate offer.

Once you understand the ground rules, the sky is the limit with social marketing. You can join groups and go on message boards, but be warned, you want to build rapport with the members first. There are some places like the “Warrior Forum” that are designed for internet marketers. You still need to build relationships with the members before you dive right in and post your ads.

3. Content Marketing

Content marketing has been around since the written word. People have been finding ways to communicate with other people since language began. It is something that will not soon die out, so this should be another of your focuses when it comes to marketing your coaching business.

There are many other marketing strategies but focus on these ones for a start and you can be sure of success.


As I have mentioned earlier setting up and growing your coaching business requires a lot of patience and consistency on your part. Besides this you need the right knowledge. I recommend that you get the Online Coaching Business BLUEPRINT for all the insider tips and strategies you need to build your own online coaching business.

Get it now and save 80% on the cost.

How to Start a Business Online From Scratch: 3 Simple Tips to Get You Started!

Are you thinking of starting your own online ? Do you have dreams of becoming your own boss the easy way?

You are definitely not alone. With the number of layoffs increasing by the day in recent times, many entrepreneurially minded persons have taken to the internet to start their own businesses.

Of course, your reason may not be as a result of job loss. Probably you want to start that business because you desire a better lifestyle for you and your family. Or, maybe you are already tired of working for others and you want to step out to be your own boss!

How to start your own online business

Now, no matter your reason for wanting your own business, you must understand that creating your own online business is not an easy thing to do. There are many forces out there conspiring to frustrate your efforts. It doesn’t matter the hype you may have been fed with, building a sustainable business is not milk and butter!

Does that mean it cannot be done?

The answer is, NO!

Millions have done it and you too can do it. All I’m saying is that this is not the type of project that you should become involved in if you do not know exactly what you are doing. You need is to make the right preparations to ensure you have all your ducks in a row before you officially .

From my years online and from what I have seen in many others, there are a number of critical steps you need to take before you will be able to get your site up and running. Let me share with you the top 3 things you need to do.

3 Critical Steps to Starting a Sustainable Online Business

1. Get An Experienced Web Designer

A web designer is essential to your success

To have a you need a well-designed website. This is why your first step to a successful online business is hiring an experienced web designer; preferably, someone who has worked on many sites similar to the one you are going to create.

You must understand that your business website will play a vital role in your success or otherwise. In fact, you will never be able to achieve massive profitability if you have a substandard site that moves very sluggishly and has many glitches. This is why it is not an overstatement to say that the web designer you hire will be the most important person in your entire operation.

Visitors to your business site will, most of the time, judge your business based on your site and not the products or services that you provide. This might not seem fair. However, it is the reality. As you do know your website is the first contact they have with you and first impressions do matter!

Besides, when people visit your site, they will want to look around it for a few minutes. If it looks unimpressive or if it moves sluggishly they will leave and do their shopping elsewhere. This is another good reason why you should ONLY hire a web designer who has at least six years of experience.

Ideally, the person you hire should have designed other sites that are in the same genre as your desired site. This will allow the design process to go more smoothly.

Recommended Reading: Top 7 Small Business Website Mistakes and How to Overcome Them

2. Decide On a Campaign for Your Online Business

Design a marketing strategy for your online business

This is where many wannabe online entrepreneurs fall flat on their faces. They spend a fortune in getting a talented web designer to build for them a great website. However, they wait in vain for that much-desired website traffic. Build it and they will come is only true in the Field of Dreams!

You may have the most beautiful website with all the whistles and bells and built by the most talented web designer; but if the general public is unaware of your online business, it will amount to nothing. Your top priority should be to get the word out about what your business does and the products it sells. It is imperative to do this effectively so you can start generating a profit as soon as possible.

There are a number of ways you can choose to go about accomplishing this goal. One of such is to hire a professional marketing company to design a marketing campaign for you. Besides, you should also create various accounts for your business.

3. Thoroughly Test Your Site Prior To Launching It

Test your site before launching

This is very crucial. You need to be certain that all aspects of your site are in working order before the public accesses it. It is therefore, important that you test your website before launching it.

Some of the critical things you need to test out are the website shopping cart, the search feature, the videos, if you have any and of course, all of the other things on your site which you know are critical to the running of your online business. This is to ensure that there are no glitches when you finally launch. It will be embarrassing to the reputation of your business if you launch a site that has problems.

Recommended Reading: Top 3 Mistakes to Avoid When Starting a New Business


Starting your own online business is definitely the quickest route to becoming your own boss in today’s economy. However, to ensure that you don’t become one of the statistics of failed online businesses, it is important that you carefully put the above tips into consideration. To be forewarned they say, is to be fore-armed! Overlooking these simple tips could be costly.

Pinterest for Business: The Definitive Guide! [PART 1]

When a few years ago, broke into the social media landscape, a lot of bloggers wasted no time in publishing different articles on how to drive traffic and make money with Pinterest. Of course, most of what was published then were nothing but a desire to simply leverage on a trending topic – the birth of a new social media site that was taking the internet by storm!

Here’s one such post I did back in 2012.

Besides the reason for doing those post, most of the Pinterest for business posts done back then were mostly based on business ideas that were working on other social media sites. As expected, most of those articles were far behind when it comes to relevance.

Today there’s so much information and business stats about that in the past few months, after some indepth research I decided to do this series on building a successful online business using Pinterest.

Hope you find it useful and helpful!

The definitive guide to using Pinterest for business

The Pinterest Business Model – What You’re About To Learn

Here’s a summary of what you’re going to learn in this guide:

1. How to determine what niche to target on Pinterest

2. How to pick the best affiliate products based on Pinterest traffic

3. How to build a niche blog that leverages Pinterest’s audience

4. How to maximally monetize your niche blog

5. How to drive massive traffic from Pinterest

6. How to convert and build leads for long term business gains using Pinterest!

So, if you’re ready… then let the party begin…

A Few Interesting Stats About

  • Pinterest is the fastest growing website over the past few years
  • Pinterest drives more referral traffic than Youtube, Google + and LinkedIn combined!
  • Pinterest generates 4x more revenue than Twitter and 27% more revenue than Facebook, per click
  • Pinterest has over 25million registered users as at Jan. 2013 and over 28million monthly unique visitors – Comscore
  • Pinterest is evaluated to be worth $2.5 Billion dollars as of Feb. 2013 while another $200 million of funding was recently injected into its capital base.

From the above you can see that Pinterest is not just a passing fad. Also, it is clear that its value is not just in the amount of traffic you can drive to your business site compared to other social media sites.

Pinterest’s value is in how much its traffic converts to revenue as seen in the stats above!

It was actually these stats that motivated me into doing a research on Pinterest for business based on a social media selling strategy I laid out in this post sometime ago.

Related Reading: How Integrating Social Media And Blogging Can Greatly Enhance Your Online Success!

How to Build a Profitable Business With Pinterest

1. Picking A Target Niche

Just like any other online business, you need to start with niche research. It is definite that not every category on Piterest that can make you money. And so, if you are looking to build a profitable business with Pinterest you need to start with determining your target niche.

To help you with this let me give you some more stats about Pinterest’s top niches and demographics.

  • 84% of all Pinterest mobile app users are females!
  • 72% of all Pinterest mobile site users are females!
  • 70% of all Pinterest desktop users are females!
  • The age bracket of all Pinterest users are between 25 and 49
  • Caucasians form over 75% of all Pinterest users.
  • 28% have an annual income of over 100k!

Looking at these stats what can you make of them?

Of course, it is very clear that this is a female dominated social media site!

And that is really not surprising because as a visual platform, our women folk have find in it an online tool which they can readily use as an online album for collecting beautiful and stylish fashions and designs.

This is collaborated by the fact that the top most active and repinned categories on Pinterest are:

  • Hair and Fashion
  • Women’s Fashion
  • DIY Art and Crafts
  • Food and Drinks, And
  • Home Decor!

Now based on these stats, when choosing a target niche for your Pinterest business model you should target the kind of stuff that people like to look at rather than what they want to read about.

Put simply…

…choose a niche where your content can work best with images instead of words!

Recommended Reading: How to Effectively Optimize Your Social Media Marketing For Success!

2. Keyword Research

Traditionally, keyword research involves finding keywords that have high search volume but low competition. However, for your niche sites built basically around Pinterest traffic you need to go beyond this. As mentioned above, you should go for keywords that can be better illustrated by pictures/images.

For example, if you decide to target the “home decor” category, you could go for something like this: “bedroom decorating ideas for nearly weds.” This is definitely a keyword phrase in which people want to see images showing them what you have in mind rather than text that simply tell your story.

Another thing worth noting is that you needn’t agonize over the competition. You simply need a little creativity. Choosing long tail keywords with reasonable monthly searches that can be better presented in images will do great. And so, instead of spending the time trying to research the competition, simply pick a few keyword phrases that you could create your content around and then move on to the next step.

And talking about the next step, we will need to keep that for the next post as this post is already getting too long! ? But before that here are some places where you can easily and quickly uncover what is most popular on Pinterest right now:

Hope you find some good use for these sites in your desire to build a profitable business based on Pinterest traffic.

In order not to make this post too long, I’m breaking it here TO BE CONTINUED in our next post!

If you don’t want to miss the remaining part of this tutorial, simply click the button at the end of this post and join the list of our esteemed readers who get free updates. whenever I add new content.

Have any questions or suggestions? Feel free to put them in your comments below.

PART 2: How to Set Up Your Blog to Leverage the Power of Pinterest for Business

Online Coupon Codes & Social Media Marketing Success Principles!

Do you really desire business success this year marketing with online coupon codes?

Then hear this:

The right application of social media and coupon discount offers can increase profitability in business.

In this informative post, I want to share the 5 top marketing principles to help realize your business goals this year. It’s a wonderful year and only the purpose-driven entrepreneurs will share success stories.

In doing business online, you’ve to know the essence. Making profit is secondary; the ultimate and primary reason why you registered a domain name and now a blog is to touch lives around the world.

Has someone ever told you that the world is desperate for solutions? Then he was not far from the truth.

Effective social media marketing principles

What makes Amazon and Wal-Mart famous and successful in the shopping niche isn’t their fancy and quality content. They are simply meeting a need. If you must succeed in your online business this year therefore you must pay attention to these 5 online coupon codes marketing principles:

1.    Study Your Market In and Out

A market is a group of people you’re targeting. Never overlap market with some building or office space. It deals with people, what they want and the willingness to pay for it at any fair price.

The best way to study your market is to begin with you. If you’re targeting a market, then you should have some passion or interest in it.

When you think like a customer, you’ll ask yourself certain questions. Naturally, the right questions will always produce the right answers. Whatever problem you’re facing and need answers to, is likely to be viable and is what other prospects are seeking answers to also.

External research is simple. Just hang out in places where your target audience are and participate in the discussion segments. Online discussion boards, social media portals and Yahoo answers are cute places to be.

2.    Package Your Products Beautifully

Nothing is new on the face of the earth. Virtually every topic or subject has been treated and there is a product for it. So, what’s left for beginners and those who want to make money with social media and coupon discount offers?

Packaging is the loftiest ingredient that’s left. The efficiency of your product in terms of packaging would ensure the conversion you get.

Gone are the days when people do not care about beautiful e-covers and fancy websites. These days, if your e-book is informative but lacks a catchy e-cover and sales copy, you won’t sell.

Even a crappy product will sell like hot cake as a result of a powerful copy and top notch e-cover design. Before you share any viable coupon discounts with your prospects, make sure your landing page is ready to convert sales.

3.    Don’t Use Force Or Hype

One good thing about coupon discount offers and social media marketing is the simplicity of it. If you’re careful and observant, your daily activities on Twitter and Facebook would reveal vital marketing principles.

Don’t use force or marketing hype to persuade buyers. Do you know that those who search on Google with product names, for example, vista print discount coupon, psprint discount codes etc are already pre-sold and eager to buy?

Yes, you didn’t ask them to type the product name on Google search, but they did. How on earth did they know about that product and that it exist online? TV commercials, internet advertising, word of mouth etc are marketing channels buyers go through every single day.

Therefore, what these prospects need is a little nudge to move ahead, not a push or hype. I’m glad you know better now

4.    Discipline Yourself to Focus

Focus is the price for productivity. If you want to achieve tremendous results in this age, you need to stay and stick around in ‘that’ project without looking sideways. Focus will take you to the top and keep you there.

These social media and coupon discount marketing principles should be applied to everything you do online.

Your Facebook fans and Twitter followers should know you for consistency. You shouldn’t introduce one product today and change your mind tomorrow. If the product isn’t suitable for your followers, please don’t offer it at all.

That is why proper market research matters – it would eliminate all the guess work and give you an open check to cash in.

Discipline yourself this day. Social media users are not money-geeks nor do they love to squander money. They are fathers, mothers and teens with blood running through their veins. Stay focus to win the ultimate prize.

5.    Offer a Viable Coupon Discount

Using coupon codes can grow your business from within. It will enhance your credibility and trust. If you’re a blogger, every affiliate product you recommend should be useful and helpful to your readers. Does the product have questionable features? Then don’t link to it.

It’s the same thing with coupon discount offers. I’ve tried some hostgator discount codes which I got from others but it didn’t work. I felt so unsatisfied and vowed never to trust the person who recommended such buying codes. Little things matter in your business dealings with prospects, joint networks and media practitioners. Take this advice to heart.

Learn to offer the best services, products and coupon codes when necessarily. These are the prerequisite principles behind successful web marketing.

Social Media & Coupon Offer Recap

There you’ve it, the five essential marketing principles behind coupon discount codes and social media marketing. But these principles are life-based. It works in any country and professional field.

Will you click-away from this page and neglect to take action or will you start implementing right now? The ball is in your court – the world is watching you right now. See you at the top!


Michael Chibuzor loves writing and reviewing online merchants, two of which you can read more about here and right here. Michael is a Social media examiner and helps small businesses drive targeted traffic to boost sales. His recent reviews explain how Vista Print and Psprint services work. These services offer business cards, banners, wedding invitations, signs, and labels, covering all your business’ printing needs.

Little Known Cornerstones For Longlasting Online Business Success!

In the first part of this article I presented just one of the cornerstones for building an enduring and successful online business – having a right and healthy mindset. In this second and concluding part I want to present you with the remaining 3 cornerstones. I do hope you will find these ones as helpful as you did the first.

But I know many will want to ask why the much interest in these cornerstones?

My answer to that is because building a business is like building a house. Every building engineer knows the importance of a solid foundation to a building. In fact, the foundation, to a great extent, determines the building structure. The higher the building is expected to be, the deeper the foundation!

This is very much the same when building a business. If you expect something that will stand the test of time then laying the right foundation is a must. That is why you must take seriously these 4 cornerstones we are discussing.

Having said that, let’s now take a look at the remaining cornerstones that are necessary to build a successful business online.

2. Use the Power of Leverage

If you’ve been online for a while you will readily note that there are different business models you can choose from when building a business online. All of these models have their own pros and cons.  And of course, some are more successful than others.

However, whatever the model you decide to choose, you mustn’t forget to employ all of the power that the internet offers to make your online business successful. No stone should be left unturned. Learn to leverage search engine optimization (seo). Proper leveraging of seo will quickly get your business blog/website indexed by the search engines. Leveraging seo includes proper structuring of your site, using the right keywords in the right places, implementing the right linking structure both on-site and off-site and providing sticky content that will appeal to both the search engines and your human visitors.

Another area of leveraging the internet is using online social media to build a brand for yourself, your website and your products.  Build your reputation and credibility using Private Label Rights (PLR) products. These give you the power to create your own products with ease. You can easily do some re-writing, change the name  and put your own  and then give them away to reap the gains of viral marketing with ease.

Other areas include the use of software programs to free up your time while building your business. Doing this will enable you work for less but achieve much. For example, you can use auto-responders to automate your operations. Tracking tools will help you better understand what’s happening in your business so that you can take better informed decisions that will drive your business on the right lane.

3. Build the Right Relationships

Ever heard the saying: “It is not What you know, but Who you know that counts”? Indeed that may be an old saying but it is nevertheless true when it comes to building your online business. The cornerstone of good solid relationships mustn’t be toyed with. It should be one of your top priorities.

In our everyday life, building social relationships help us insert ourselves into social situations which gives us the opportunity to come in contact with people who have interests that are similar to or complimentary to our own.

The same happens when we establish business relationships. With the right business relationships you can insert yourself into business situations where you will meet others who have businesses that are similar to or complimentary to your own business. Attending real brick and mortar business seminars and online teleseminars and webinars, will help you build friendly business relationships with not only your peers but also with those who are in position to help you.

4. Find a Capable Mentor

It isn’t likely that there is a more valuable asset that a new netrepreneur can have than a good and capable mentor. Someone who has already made all of the mistakes can help you avoid making all of the mistakes yourself.

They have the wisdom that comes from experience. And with this they can easily point out pitfalls to help direct you toward the better of choices.

But why, you may ask, would anyone who has made it want to take their time to help a newbie succeed?

Of course they do it for various reasons. But the most common one is because they desire to see what they know outlive them. And this they do by teaching what they already know to other up and coming netrepreneurs. However most of these successful internet marketers wouldn’t want to waste their time on anyone who has not already worked hard to lay the first three corner stones themselves. These potential mentors are looking for new comers who show that they have a right and healthy mindset, who are working hard at leveraging and who are well aware of how important it is to know all the players and the RIGHT people.

In short, the new comer most likely to get a mentor is one who is already working hard and helping himself and not looking for someone who can just smooth the way for him. So you must learn to work your online business implementing the first 3 cornerstones we have mentioned above.

Conclusion: I don’t know about you but right from the start of my online business journey what has always been in my mind is to build a business that will not just take advantage of the present opportunity but also will stand the test of time. And this is why every action I take in this business is to build on this foundation secured on these 4 cornerstones. You too can decide the direction of your online business. What you need is setting up the right foundation for your online business by getting a right and healthy mindset, using the right leveraging tools, building the right business relationships and working on getting the right mentor(s).

Of course we all love comments –  Give your reactions to this article in the comments below!