Top 3 Digital Marketing Strategies for Your Local Business

Top 3 Digital Marketing Strategies for Your Local Business

In the past few years the internet has revolutionized every area of our lives. Statistics already show that more and more people spent their daily hours online than they do in traditional face to face settings. Online search engines like Google.com have become the go-to places for most people whenever they desire to know more about any subject matter. As of Q3 2018 Facebook was reported to have an active user base of 2.375 billion per month.

While the above might be enticing any wise business owner it’s unfortunate that many local business owners still have issues leveraging the internet for growing their local businesses. Most of these local business owners have the wrong notion that they can only use digital marketing if they have business operations beyond the borders. But that’s really not true!

Truth is, as a local business owner you shouldn’t concern yourself with complicated digital marketing strategies like Chatbots, A/B split testing, digital marketing funnels, etc. While these strategies have their place you really do not need them right now.

In this article I want to share with you the top 3 digital marketing strategies that you should focus on.

Recommended: 4 Scientifically Proven Reasons WHY Your Business Needs to Go Digital!

Digital Marketing Statistics 2019

Why Digital Marketing is Important for Local Businesses

Before we delve into the 3 strategies you can use to grow your local business with digital marketing let’s briefly see the benefits of digital marketing to your local business.

As we have mentioned above the internet offers a vast marketplace that any, no matter how small, should overlook. Today, the number of potential customers that you can find online is much larger than any that you will be able to attract locally. Basically, the following are some of the benefits that you can get from digital marketing:

  1. Reach your targeted audience in a cost-effective way
  2. Easily interact with and learn exactly what your prospects and customers want.
  3. Easily grow your local business into a global brand
  4. Save on marketing cost while reaching more customers.
  5. Give your potential customers the opportunity to know you at a personal level which in turn helps to create brand loyalty.
  6. Easily and quickly track responses to your marketing efforts.
  7. Etc.

Matter of fact is, digital marketing is one of the most effective ways today to reach your potential customers. What you need is the right digital marketing strategy. If, as a local business owner you’re having problems with coming up with a workable digital marketing strategy you can always use the recommendations and advice of digital marketing executives such as Eyal Gutentag. With such recommendations you’ll be able to attract and retain more local clients online.

How to Grow Your Local Business with Digital Marketing

Now, let’s look at some ways that you can use digital marketing to grow your local business. As we have mentioned it’s important that you have in place a digital marketing strategy that involves a strong social media presence. With such a strategy in place targeting and attracting local prospects and customers online becomes easier.

That being said, here are the top 3 digital marketing strategies to grow your local business online:

1. Instagram

Instagram is a perfect place for businesses to connect with clients locally. You can use features such as hashtags and location tags by your state or city to connect with clients near your business. After that, you can get in touch with potential clients with large followings and offer them a service or product in exchange for a story or post on Instagram.

Active Instagram Statistics

2. YouTube Commercials

YouTube commercials are an ideal form of digital marketing that businesses can use to grow their local market. It is an effective form of paid advertising that aims at increasing traffic to your site. YouTube commercials have a significantly higher ROI as compared to most other ways. It influences the search history of your users with Google AI, making it an effective digital marketing strategy.

Video marketing statistics

3. Facebook Ads

Local businesses can use Facebook Ads to advertise because they can easily target audience by location. But, it is wise to make the ads conversion-optimized to reap the benefits. Make sure that you maximize the sales funnel when using Facebook Ads for conversion purposes. You can achieve this by testing out various sales funnels on a smaller audience so that you make adjustments before targeting the entire audience.

Facebook Users activity 2019

Recommended: How a Good Marketing Strategy Can Help With Your Business Success

Conclusion

No matter what you may have believe before now, effective digital marketing is key to growing your local business in our today’s highly digitalized world. Implementing the above strategies in your local business marketing will definitely help in increasing your brand visibility and ROI. So, stop limiting the growth of your local business by not making use of digital marketing. Put these tips into use today and see your local business grow significantly.

3 Top Tips to Uncover the Right Keywords to Rank #1 on Google

If you’re looking to drive passive traffic to your website or blog one thing you’ll want to focus on is SEO. Search engine optimization is definitely great.

However, it could be time consuming and slow to produce the desired results. To ensure that you achieve the best you’ll need to do a lot of research, content writing and of course, backlinking to get on the first page of the search engines.

In one of my researches some time ago I came upon a video by one internet marketer that I have much respect for – Neil Patel. In case you’re not familiar with Patel, he is a New York Times best selling author and a top influencer on the web. He was recognized as a top 100 entrepreneur under the age of 30 by President Obama and a top 100 entrepreneur under the age of 35 by the United Nations.

In this video Patel shares with us 3 powerful tips on finding the right keywords to rank #1 on Google.

Enjoy…

Recommended: Google SEO: How to Give Your Site a Fighting Chance in 2018!

Video Transcription

I rank number one for one of the most competitive key terms out there on Google.

Can you take a guess what it is?

It’s online marketing. You know what?

Guess how much money that one keyword makes me?

Little to nothing.

Why?

Because I picked the wrong keyword to rank number one for.

Hey everyone, I’m Neil Patel, and today I’m gonna share with you how to find the right keywords to rank number one on Google for.

The first tip I have for you is go put in your competitor URL, in Semrush. What Semrush will show you is your most popular pages, that your competitors are getting getting traffic for.

This will give you ideas of what your competitors are doing. If your competitors are bigger than you, they probably know what they’re doing, and they’re probably going after keywords and traffic, that’s converting into leads and sales.

You wanna make sure you look at your strategy before you come up with your own. Once you’ve figured out their most popular pages, go take those pages and go put them into Ahrefs.

Ahrefs will show you how many links each of those pages have, and you know what the hardest thing is, is to build links?

What you wanna do is go look for the most popular pages that has the least amount of links. That means those are the pages you should be focusing on first. It’ll give you ideas on all the keywords that your competitors are ranking for when they don’t have a ton of backlinks.

That’ll give you idea of the ones you should be targeting first, ’cause not only will they drive you a lot of traffic, but they’re the lease competitive because you don’t have to build backlinks.

Recommended: 5 Insider Tips for Finding the Right SEO Company for Your Business

The second tip I have for you is use Google Search Console. Did you know that Google gives you a free tool that helps you rank number one? Yes, it’s called Google Search Console. It breaks down all of your rankings, the key words that your pages are getting traffic for, and even the positioning as page 1, page 2, page 3, the six spot on page one, right? It breaks down exactly where you’re ranking.

Now the cool part about Google Search Console is when you dive deep into each of your pages using the search analytics, it shows you all of the impressions that you’re getting for keywords that you’re on the bottom of page one for. The reason you wanna go after the keywords that you’re at the bottom of page one for, it’s way easier to rank number one for a keyword, that you’re already on the first page for, versus going after a brand new keyword that you’re not even in the top hundred for.

Going after a brand new keyword that you’re not even in the top hundred for, is a lot more work than going after one that you’re already on the bottom of page one for.

While you realize that Google Search Console is that you rank for a lot of long tail keywords at the bottom of page one, that you’re not even trying to go after, but yet they drive traffic, and they convert visitors into customers.

So once you have those keywords, you wanna look at them, and Google Search Console shows you all these keywords. You wanna then go to your landing page, and make sure that those keywords are are in your title tag, your meta description, your heading tag, and within the content of your page. By doing that, you’ll slowly start increasing your rankings for those pages that you’re at the bottom of page one for.

Recommended: SEO Survival Guide: Top 4 Essential Services For 2018 And Beyond!

The last tip I have for you to finding amazing keywords is to use Google Trends. It’s another free tool by Google. It breaks down keyword traffic from web images, news.

This breaks down what keywords are climbing in popularity, and you wanna go after the keywords that aren’t popular yet, but are climbing.

Foe example, Apple has a ton iPhones, right? I don’t know what’s the next one they’re gonna release, but let’s say it’s the iPhone 100. If they’re gonna release the iPhone 100, you wanna talk about it before everyone else is talking about it, because the moment you’re one of the first adopters, one of the factors that Google has when it comes to rankings is time.

It’s hard to outrank older pages. It’s not impossible, it’s just harder, so why not be one of the first people to blog about new terms that aren’t popular yet. So, let’s say the iPhone 100 is coming out. You can be blogging about it. You can be blogging about iPhone 100 cases, iPhone 100 apps, new features that they have, and even if you don’t know ’em all, just blog about the ones you do know about. You could even make your own predictions. Let’s say you don’t even know anything about the iPhone 100.

You could be writing articles about huh, here’s my 10 predictions for the iPhone 100. Even if they’re wrong, that’s okay. You’re not lying to people. As long as you’re taking really good educated guesses, and providing amazing content, people won’t have issues.

So write about new upcoming keywords, because you’re not gonna get traffic from them right away, but in two, three months, or even a year, you’re gonna be dominating, because no one else went after those keywords before you did. Just think about green tea, and acai berries, and all of those hot crazy nutrition terms. Yes, they’re really popular now, and they’re buzz words, but back in the day, no one was really looking at them.

If you’re not sure what keywords are up and coming, just tell me the keyword, or link in the comments below using the Google Trends link, and I’ll tell you if it’s a good keyword, or a bad keyword, if it’s up and coming, or it’s declining.

That way you’re not wasting your time writing articles on stuff that won’t be popular.

As found on Youtube

Online Marketing: 2 Sides of the Coin

In today’s highly competitive marketplace, Online Marketing is one of the most effective ways to grow your business. In the recent past, this amazing marketing methodology has helped small scale industries and various start-ups across several domains, to succeed and to capture their audience.

In order to increase your exposure on web, there is a need to leverage SEO (Search Engine Optimization) and SEM (Search Engine Marketing ) strategies according to your business needs.

Basically Search Engine Marketing along with Search Engine Optimization are some of those techniques that can create a deep impact on your audience regarding your product. Therefore, there is an immense need to wisely use these techniques and methods.

how to win the online marketing war!

Steps to Online Marketing Success

The initial step that has to be taken in this regard is “Research”. To study market and marketplace is a necessity. This will in turn help you to understand the competition.

If you really want to be a leader, you will have to bring something unique, something different from the league that can draw the attention of your customers. You must know the characteristics of your market and market audience, their needs and demands and then probably you can make a strategy to package your products, in a way that brings value to your customers.

The second thing that should be kept in mind is that you need to work hard on your web appearance. No matter, how good your product or service is, if in case your appearance on the web is dull, you are lost.

You need to design your website in an optimized way, keeping three things in mind: Market (Your Audience), Sales Process and Search Engines. You should never compromise in utilizing the top notch technology when planning for an effective web presence.

With these measures, you can effectively develop a positive brand image of your services or products and can take a dive in the pool of success.

But this is just one side of the coin.

The Ugly Face of Online Marketing

When we are indulged into the talks of publicity of your brand you should also be aware of the fact that this same tool, so called as “Online Marketing”, can also be used for negative publicity and can destroy your image all in one go. As your every competitor is in the mood of utilizing this technique to capture the market, they are also planning strategies to create negative publicity for your brand.

In the recent times, this ugly face of your competitors have emerged wherein they are using fake social Ids and accounts to post negative comments about your products or services.

The thing to understand here is that, today you are not just doing business, you are fighting a war with all your competitors and the bitter reality is that, everything is fair in this war. Several times these techniques of posting negative comments from dummy/fake social accounts have eventually helped them to pen down their biggest competitors.

So, now if this is the problem statement, biggest question is…

What Can Be The Solution?

One simple solution is to remain true to your promises. What it means is that do not brag about things that you do not provide. Stay relevant about your services and features in your products, highlight things that you provide, never mention anything that is potentially not present in your services or products.

By staying truthful to your promises, your competitors will never have any chance to just brag as in that case you will have proof to prove them wrong.

Another thing that can be adopted here is that, you can add a complain area in your website where your customers can provide complains and grievance. But this complain area, should be taken as a serious feedback by company and no stone should be left unturned to resolve their grievance. Remember, troubled customer is a great business opportunity as this gives us new ideas to expand and improvise the business services.

So, what I wanted to convey here was that when planning a strategy to use Online marketing for your business, there is a need to look on the other factor also. There is a need to plan a strategy to tackle with negative publicity, genuine or non-genuine, but it should be pre-planned, so that you can succeed to leave a positive impact on your audience.

[This article is written by Vaishnavi Agrawal a content writer whose works have have been published on various sites related to Hadoop Training, Big Data, Business Intelligence, Cloud Computing, IT, SAP, Project Management and more. Read more about her in the author profile below]

5 Proven Tips to Tailor Your Online Marketing Campaign for Success

So far, 2013 has proved to be a promising year for many business owners. However, if you want to cash in and achieve the success you are dreaming of, you need the right online marketing campaign. There is no two way about it!

Of course, the Internet is in-arguably the most effective tool when it comes to getting your name out there.  And so, you want to make sure that all marketing campaigns conducted via the Internet are effective and will bring you results.

In this article I want to present you with a few tips on how to design your online marketing campaign to fulfill your business dreams.

Online Marketing Campaign Success

 1. Get a Framework for the Basics

You need to know your services and/or products inside and out.  You should sit down and write the basics of these.  These things will play into your marketing campaigns down the road.  The basic details are good to have handy because you will be asked about them.  You will also want them ready for things like promotional emails.

You also want a complete list of the benefits for each service and/or product.  This should not include key product  features because these will be in your basics.  The benefits should be identified so that you can tell people exactly why they need or want what you have to offer.

2. Know Your Customers

If you do not know who is buying your services and products, there is no way to ensure that you continue to attract them.  You need to know what they want so that you can tailor your online marketing campaign to them.  For example, if your products and services are mostly used by small businesses, then your campaign needs to target this demographic.  Small business owners will not want bells and whistles, but will want the important information to be straightforward because they do not have a ton of free time to read emails and online campaign materials.

3. Profile the Markets

What you are offering will probably appeal to more than one customer market.  Because of this, you will need to profile each market individually.  You want to know things like their political leanings, age, gender, job or career path, education level, religious preference, salary and reading preferences.  This is just a short list and you can add more demographics to this.  Profiling is not to single anyone out, but to learn which marketing efforts will work the best.  For example, what appeals to young women probably will not appeal to middle-aged men.

4. Speak Their Language

When you are creating your online marketing campaign, you need to speak in a way that will appeal to those you are targeting.  For example, if you are working on a campaign for a new cardiac medication, you would use layman’s terms to target patients and more professional jargon when targeting medical professionals.  When a customer feels that you really “get them” and understand their wants and needs, they are far more likely to trust you and what you have to offer.

5. Keep it Simple

This applies to every customer imaginable.  Online marketing should be kept short and sweet because people’s attention spans are far shorter when reading emails and online materials.  You want the most important points right at the beginning of your materials.  You also want to hook potential customers right away and being straightforward right away is one of the most effective ways to do this.  Tell them what they need to know out of the gate and save the little things for later.  The key is to be able to anticipate what your customers want and to give it to them.

Think about it, are you using these 5 tips in your online marketing campaign right now? What have been your success so far marketing your business online? Share your views with us in your comments below.

About The Author: Julianne Parrish is a freelance writer that specializes in marketing and advertising. She writes for sites like Optiva that feature SpellBrite LED Signs, that help companies drum up new business. In her free time she enjoys reading and spending time with her daughter.

Image credit: Flickr.com

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Multivariate Testing: Tactically Improve Your Conversions and Boost Your Business Profits!

Operating a business over the Internet is no different than running a mortar and stone shop. The process demands utmost customer satisfaction. And this can be done by delivering services or products that appeal most to the customer’s specific preferences.

This is why the most successful entrepreneurs are those who constantly solicit for customer feedback and suggestions. After all, it is the buyers that liquefy the flow of profits towards the biz.

(Photo credit: Bruce Clay)

In an online setting, surveillance of the buyers’ inkling can take place through forums, digital questionnaires and e-mailing services. While these are usually effective, they can have major lapses – only visitors with enough time to spare in formulating messages for the company can participate in the discussions.

Plus, there is not guarantee on the objectivity of the reviews submitted. For all you know, some of the items in the site may have been written by the competition to mislead proprietors. This is an unruly ploy, but it does exist in the World Wide Web.

Fortunately, there’s a better alternative in studying the purchasing motivation and partiality of the consumers: multivariate testing.

Snippet of Information About Multivariate Testing

Multivariate testing is an experiment conducted by marketing experts to assess how certain website components are performing in terms of traffic and conversion.

In essence, it mimics the process of holding out two equivalent products and asking the consumers which of the items are more likely to be bought.

Web developers would then create two different versions of a web page and then checked which among the variants provide favorable results in terms of hits, sales and engagement.

Multivariate testing is different from A/B testing in that more than one element can be tested at the same time. Still, web visitors participate in the experiment unconsciously. The variants will be displayed in their screens, and their online activity will be recorded.

Among the things that entrepreneurs can monitor include:

  • Click out rates towards links,
  •  Number of views on the landing page,
  • Volume of items sold,
  • Number of users who signed up for subscription,
  • Etc.

It actually depends on the metric used for the test, and the primary goal of proprietors in conducting the experiment.

How Multivariate Testing Contributes to Online Success

Multivariate testing satisfies various principles in marketing that can guarantee triumph in the industry. For one, it gives businesses a clear direction on how to please their niche. Results from the test practically maps out the most viable steps that they can take to deepen the engagement of web visitors and boost revenues.

At the same time, multivariate testing helps in accelerating optimization process. Given that multiple components can be tested together, they can quicken the pace of coming up with designs to implement for the site. The very same reason allows entrepreneurs to enjoy liberty of dry-running their ideas.

Limitless elements for testing defy the boundary of evaluating ideas.

When these benefits are rolled together, they pave the way for endowment of competitive edge that may not be possible to acquire from any other means.

Multivariate testing increases the chance even of small businesses to have continuous flow of income amidst the tight competition. Given that adopting structures and designs can lure audiences into making an action, multivariate testing is the sharpest tool in slicing through company rivalries and bringing highest possible conversion rates.

Most Effective Ways in Doing Multivariate Testing

Before Multivariate Testing…

1.  Assess the performance of the website – Prior to the experiment, it is best to step back and analyze the strengths and weaknesses of the site including plusses and glitches. Focus on design and web content. Then determine the areas of improvement.

2.  Prepare for the test – Multivariate testing may be straightforward, but it is not a mere push of a button. Make a list of all the elements that can be tested and rank them according to priority. Test the most important components first. You may also consolidate the elements and separate those that need to be tested individually.

3.  Bridge disparities – Come up with a goal (usually concentrated on addressing pressing problem of the site) and formulate hypothesis (probable solutions to the troubles).

4.  List all the possible combinations of the elements to be tested.

5.  Craft the variants and finalize them before running the test.

There are actually loads of programs that you can use to carry out the test. Most of the software can automate the redirection of users towards certain variants, even the generation of potential combinations and recording of data.

But this doesn’t spare them from technical hitches. Always be hands-on during the period of the test. Make sure that the test is running simultaneously and is within the expected timeline. Otherwise, you’ll end up with a bunch of raw data that leads to no definite conclusion.

Then interpret the data wisely after the testing period.

Remember that your skills and knowledge is the most major determinant of multivariate testing success. Have a fill of information about the procedure going through with it. Only then can you have the right armor to thrive in the cyber marketplace!

This post is by Ruben who writes for Maxymiser. Get more info about Ruben on the author box below.

Internet Marketing Videos: 8 Killer Tips for Making Your Marketing Videos Compelling Enough!

Internet marketing videos are becoming more popular every day. With more and more people having access to high speed internet, putting your marketing message across using videos has become a powerful and cost-effective way of reaching your target audience.

But as it is rightly said, not every marketing video is created the same. For your videos to achieve your purpose, the video must be compelling enough to make the viewers do what you want.

The question then is, how do you make your marketing videos that compelling? What should you include in your internet marketing video for it to literally take the viewer by the hand and lead him to do what you want?

internet marketing video image

You Don’t Have To Break The Bank To Create Compelling Online Marketing Videos!

It will interest you to know that creating internet marketing videos for online distribution does not have to be extremely time consuming or cost intensive. Indeed, for a lot of companies, creating marketing videos seems like too much work. But that is really unfortunate. With the plethora of video creation tools and technology available today, it can really be fun and very cost-effective!

The truth is, as a company with a web presence, properly utilizing online marketing videos can have a huge impact on your business’ image and traffic. What more? You don’t even need the skills of a Hollywood cinematographer to create your online marketing videos!

Below are the video marketing tips to creating good business videos from start to finish.

1. Have a Solid Concept

What is difficult about starting a video is that people try to start with the wanting to create a video, and then they try to produce it. Instead, you should have a list of messages you want to get across, and find which ones will do best in video form. For instance, if you need to do a product tutorial, videos are great to get this message across. So instead of having a contrived video message, you work your way to finding that video is your best option. Once you have this all settled, make sure you create a solid script or talking points, ensuring that you have the most important points covered. Also, try to make sure your video is long enough to be informative, but not so long that they lose your viewers. Often 2:30 to 4 minute films are good lengths to aim for.

2. Get The Right Gear

Here is where there is a lot of debunking needed. Most small businesses think that getting great equipment will break the bank. Fortunately with the new lines of DSLR cameras that have video functions, like the Canon T2i, you can get a camera for well under $1000, and you can get great quality for your videos. These cameras are very user friendly and easy to get a grasp on, and even have advanced functions for those that have a little more experience in video producing. While these cameras still aren’t top of the line, it makes it so you no longer have to invest thousands to make a corporate video. After that, you’ll need to find a decent external mic, because great audio is key to these types of videos, soon to be discussed further. Finally, you need something to put it all together, and there are plenty of decent editing softwares that can help you create a final product, and even top of the line products are becoming more affordable, and give you the chance to have a great polish to your video.

3. Get the Basics Down

Again, not everyone needs to be a prolific filmmaker to make good marketing videos, but you should learn about the basics. The biggest thing you should look into is learning the basics of composition so you can at least have a decent look to your videos. This is called the “rule of thirds.” What this means is that you segment the screen into thirds, horizontally and vertically, and then place your subject, whether it is a product, speaker, etc. in one of the segments (see images). This allows for your image to be balanced as well as having a pleasant, viewable image. When you don’t get this right, it not only gives it an amateurish look, but it is also an “uncomfortable” image to look at. It is important to nail down some core skills to filmmaking, and there are a ton of online resources that can help you learn the basics in a quick time span. Having these few things nailed down will ensure that you will at least have a solid production effort.

One last basic that you will want to have down deals with your subject if they are a person. A lot of viral videos are products demonstrations, but sometimes they are also essentially short form documentaries about your company. They might have testimonials, interviews, or a number of other “performances.” In all cases, you want to make sure you have a good eye line for your speaker. If they are doing a product demo, then chances are that they will be addressing the camera, and that is fine. On the other hand, with an interview or testimonial, you want the subject’s eyes just off camera, looking across the frame. This is a more professional interview aesthetic, and if you can do this correctly, it will make you video look great. The best way to pull this off is to have your interviewer sit right next to the camera, and have the subject speak to them.

4. Have Good Audio

This is far more important than people think. When most think about making a video, they want to have absolutely beautiful images, and think that is what makes a successful video. In fact, what is most important is to have good audio. It has been shown that when it comes to viral videos, marketing or otherwise, audiences are far more forgiving of bad imagery than they are of bad audio. Poor audio will turn viewers of because a.) it is more annoying than bad imagery and/or b.) people don’t like watching video when they can’t understand what is being said. If the audience can’t understand your words or message, your video is pointless. It defeats the purpose of putting out an informative piece because no one can understand the point of the video. This is why investing in an external mic, even cheap ones, can do wonders for your productions.

5. Lighting

You can record your own marketing videosThis is another aspect that will touched on quickly. Investing in lighting is not necessary, but make sure that you do have an area that is evenly lit, and has enough light to get a good picture. Rooms with a lot of natural light are ideal because natural light looks better than office fluorescents, but as long as you have plenty of light, you should be okay. Like bad audio, poorly lit, indistinguishable images are often deemed unacceptable by audiences. This doesn’t require a big investment, but it does require an eye for detail and effort.

So these are the basics to getting a good video made, but you’re not done here. After you’ve created the video, it is now time to utilize the video well. While creating a good video is step number one because people need something to watch, the SEO and traffic benefits that you can harness are amazing for your business. Google already ranks the use of video on pages very highly, and self-hosted and created videos can do even more. For instance, a satellite channel provider might share video clips of programs they support, but if they can share unique material they produced, they can have even more success. So now that you have your unique video created, it’s time to utilize it.

6. Properly Tagging Your Videos

With the ability to add video descriptions and a file name, you can add search terms to your video to help it get found in searches like on Youtube and Google. The reason you do this instead of making your own search terms is because you want to find out what people are searching for. You can have the most relevant search term in the world, but if it is not something people are looking for, then you’ve missed. So start to search for a video like the one you’re creating, and as Google or Youtube autofills showing the most relevant searches, you this as your guide. Once you have that keyword, use it in your video file name like anchor text, and use the description to augment your efforts. Also, just like anchor text and keyword targeting in written content, try not to overly optimize your videos terms. The more you keyword stuff, the bigger of a red flag will be raised by searches.

7. Self Hosted Video

Self hosted videos are optimal to get the SEO benefits back to your site. When someone decides to share your video, they have to embed it from your site. When they embed it from your site, your link becomes a part of the HTML of the site on which it’s shared. This link is much like a typical backlink to your site, except that as earlier mentioned, videos are more highly regarded. After the video is initially shared, if it keeps getting shared, the more links you are passing around. This can lead to an amazing link building campaign if your video has that viral ability.

One reason that self hosted videos are great if you have the ability is that people go to your site to find it. The video is therefore more branded because it is surrounded by your own website material, and is not playing on a branded media site like Youtube or Vimeo. This makes people feel like they are looking at a more professional production because it is on your sight. This has a lot to do with the mindset people have when they think about Youtube, and other videos that may pop up on there. Those other outlets aren’t bad options, but this option is ideal.

8. Non-Self Hosted Sites

Just because your site doesn’t have the ability to host video doesn’t mean that you can’t link build. If you upload to Vimeo or Youtube to put on your site, try to create a custom embed in which you can put your link in. So even though the host will also get credit for your video, your link is still present as it gets shared. This can be a good option because you won’t have to worry about getting a site with video hosting ability. Youtube and Vimeo also have good media players and design, not to mention people are already familiar with these players. So with this option, all you have to focus on is creating great videos, upload them to a video hosting site, and then wait for it to get passed around.

Internet Marketing Videos Take Away

So these are the best ways for you to utilize video content for your marketing efforts. All of the content creation tips are universal for online and offline videos, but it is important to also know how to properly use it for online distribution. While great videos are important to get your company’s message across, it is also important to make sure you get the traffic back to your site. Videos are important assets in online and digital marketing, and while it doesn’t take a film genius to be successful, it does take some hard work and focus on the message you want to get across to your audience.

Over to You:

Are you marketing with videos? Is there any other online video marketing tips not mentioned in this article you would like to share with us? Feel free to do so in your comments below.

Image credit: Freedigitalphotos.net

Can You Really Build a Billion Dollar Business Online?

Do you think it’s impossible to build a billion dollar online business?

Yes, I believe even if you have doubts in your mind!

Truth is, the richest super marketers today didn’t start making millions their first month, they did with consistency and hard work. And so, if you want to raise a beautiful family, build a good house and send your children and wards to good schools with your online business, then you have to start thinking like a billionaire.

“Building a billion dollar business begins with a billion dollar idea!”Daniel Adetunji

You don’t need money  to start up that business, all you need is an idea.

If you want to make money online, then you must be willing to devote your time in meeting the needs of people.

Building a successful business online demands hard work. In fact, you will face challenges and there are times you’ll feel like giving up; but listen, don’t give up, don’t give in!

Buiding a million dollar online business

Learn From Successful Online Entrepreneurs

Zac Johnson – Zac Johnson started blogging fifteen years ago. He started his blog ( zacjohnson.com) not because of the profit behind it, but because of his passion and desire for upcoming affiliate marketers to succeed.

His desire and vision brought him the fame and money he has today.

Michael Chibuzor – Michael Chibuzor is a young guest posting Ninja who started blogging two years ago. His passion and drive to teach upcoming freelance writers how to succeed makes him thousands of dollars today from freelance writing.

What Are You Thinking, How Far Can You See?

I used this two successful entrepreneurs not because I felt like promoting them, but to encourage and tell you that it’s possible for you to make billions online. All you need is focus and direction.

Want to build a billion dollar online business? Then read this…


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How far can you see? Think big!

The universe does not help people with small ideas ( I mean, small vision). It helps people who can see far–people who can see into the future.  It helps people who can see and think big despite the challenges around them.

You need to think big!  Erase  those negative thoughts and take up the helmet of success. You need the right mentality if you want to build a billion dollar business online.

Believe in yourself, and most importantly your idea!

If your belief is not strong, you’ll affect others around you. How do you want to get people to trust you if you don’t believe in yourself? Close your eyes, refuse to listen to friends who hate you for your belief and make you think you cannot be rich.

Don’t procrastinate– focus

Do one thing extremely well until you’re good at it.

The power of focus is important if you must succeed online. Don’t allow distractions, stay away from them. Focus on your goals, work hard to achieve them and celebrate your victories.

It may take long, but don’t give up, don’t give in

Every successful online entrepreneur produced results after plowing through difficult times and failures. If you’re afraid of failing then it means you’re not ready to be rich!

Over to you, my last words…

Remember, nobody is going to build your business for you. You are responsible for the upkeep of your business therefore, learn from this successful online entrepreneurs and apply the tips stated in this article.

All things are possible.

Photo credit: Freedigitalphotos.net

How Integrating Social Media And Blogging Can Greatly Enhance Your Online Success!

Are you using social media and blogging to build connections online? If you are not then you are definitely losing out in some good fun!

It is a fact that in the early days, blogging was simply a means for people to talk about their interests and share their hobbies and ideas. Then it was all about self-expression. But those days are gone as blogging has come to serve a bigger purpose than anyone would have ever thought.

Today blogging is not just a powerful marketing platform but it’s also the biggest source of information for the general public.

To better understand the increasing popularity of blogs in recent times, let’s take a look at these insights:

The Statistics

  • The top two blogging platforms right now are WordPress and Blogger with 43% and 35% users, respectively. On the other hand, Tumblr, Posterous, and TypePad have 16% each.
  • WordPress has approximately 42 million blogs with each one garnering around 329 million viewers. Beyond that, there are about 500,000 new content and 400,000 comments in a day.
  • The top three languages used are English, Spanish, and Portuguese.

Aren’t these figures incredible?

Now, let us put social media in the picture.

The Growing Connection

By definition, social media refers to mobile and Web-based technologies that intend to make communication more interactive. It allows the production and trade of content, which the users have created themselves (technically known as user-generated content).

Now, please note that blogs are technically part of social media. Though many people tend to look at the two as separate platforms, the truth is that blogs are part of social media. And so instead of working with them as two separate tools, you should find ways of integrating them for your online marketing efforts.

Doing so will greatly help you to both share useful information with your networks without running out of words and also grow your readership.

9 Fundamental Social Media Tactics for Bloggers

social media and blogging integration

Whether you are in the process of designing a platform or you have been publishing several posts already, boost your blogging activities with these ideas.

1. Integrate your site and social pages

There are two main ways of doing this.

1.    Place your top posts with widgets and buttons. This allows users to easily share your work to their network. Plus, it helps them navigate to your fan pages conveniently.

2.    Add your blog article link to your profile messages.

2. Limit your updates

You must note this with every caution. Never flood your followers or fans with nonsense talk. Apart from being annoying and risking removal from users’ list, it hampers engagement on the part of your target audience.

Do you want these things to happen?

If you don’t, never forget to minimise your posts to one or two.

3. Communicate with your readers

Since you wish to widen your network, interact with people. What better way to win their favour than to engage them in an interesting conversation.

Therefore, take time to respond to their feedback or comments. Ask them questions on particular topics and encourage them to send in their own masterpieces (e.g. poems, photos, blogs, etc.).

4. Pay attention to their interests

In line with #3 above, make sure that you listen well to what the users have to say. By doing so, you can learn greatly from them. What is more, you can come up with wonderful ideas for your next post.

5. Portray a consistent image

Batman has a bat logo, Superman has “S”, and McDonalds has “M”. How about you, how do you want your target audience to see you?

Always remember that it will be easier for the people to recognise you if you use the same username and trademark for your blog site and social pages.

6. Interact with other bloggers

In the blogosphere, you don’t have competitors but peers. Those individuals who are in the same niche as you and talk about similar topics are not threats. On the contrary, you can think of them as your guide.

Therefore, participate in bloggers’ groups to help you learn more ideas and gain new readers.

7. Use analytics tools

Never forget that your tactics must not only involve application. It must also include monitoring, so you can determine whether you are using the right strategies or not.

With that said, find online software and applications to help you keep track of unique visits, quality traffic, and user engagement.

8. Remain active

“Out of sight, out of mind”, does it sound familiar? Well, you can hear it almost anywhere. It applies in social media too, specifically those times when you don’t log in to your account for days. If you keep on doing this, the tendency is that the users will forget you.

9. Work with marketers, brands, and sponsors

This strategy is very useful if you wish to make money out from blogging. Do you want to?

Well then, one of the best means is to search for affiliate programmes or sponsorship on top of networking sites and then, become a fan. Afterwards, express your interest in joining them. Once they welcome you, you can start creating content about the products or services you are marketing. You may also need to advertise on your social pages.

Conclusion

As you can see, the last technique is quite specific. If you really hope to generate income, you must dedicate time and effort on your blog and in finding niche markets. If you won’t, then you can’t earn a penny.

On the other hand, it does not mean that you can slack off if you do not want to become an affiliate blogger. You need commitment to become successful too.

What do you think? Are these strategies easy to carry out? Don’t hesitate to share your thoughts or own tips on blogging and social media.

How to Use Internet Marketing Blogs to Create Success Online!

Internet marketing and blog marketing are two business marketing strategies that have fast become popular today. Already, creative online entrepreneurs are finding ways of marrying these two to create internet marketing blogs for promoting their businesses online. If you truly want some outstanding business success in our today’s world of inbound marketing then you will not want to overlook these two powerful marketing tools.

For one, they have proven to be a very cheap way of online business marketing. Besides, in a world where information has become a big commodity, internet marketing and blog marketing are definitely the right choice because that’s just what they are about – delivering the needed information and right on time!

Blogs are informative…

and,

Online markets demand information before they buy!

What better couple would you find!

However, the process of online marketing is quite different from the conventional marketing techniques while blogging is an art in itself. To get the two to work together therefore you simply need to find some creative ways to make them work. Do this well and you would have uncovered a super marketing vehicle to drive your online profits!

internet business marketing blogs

The Essential Elements of an Internet Marketing Blogging

A blog is a good online marketing tool, provided it’s an efficient, productive blog. Blogs need to maintain a stream of good quality content at all times. Efficient marketing blogs do just that, and that’s the main reason they’re so successful.

The dynamics of blogging are well suited to marketing ventures, because blogs can provide a lot of useful information and attract a lot of interest from consumers.

The perfect blog for online marketing should have:

•    Lots of new, unique materials– This is top quality information value for users, and it’s been the basis of every successful blog in every industry. Specialist information, reviews by experts, insights from industry insiders and analyses with useful product information are typical of the world’s best blogs.

•    Consumer values reflected in information– Information about products often needs “translation” into consumer-usable information. Techno-language tends to turn people off, as do the gushing hype reviews and other much too obvious advertising-based content types.

•    Materials targeted to specific users– Please note that this element is critically important for marketing purposes. The best marketing blogs really are true goldmines of information for their users. They concentrate on specific products and market situations. They provide helpful FAQs, a strong knowledge base, and current news, simultaneously.

•    Good interaction with users– The best blogs have good forums and are often extremely popular as a result. The interactions with users also allow for very productive exchange of information among core product users, which is an extremely valuable asset for the blog.

Creating an Internet Marketing Blog

If your blog is nothing right now but a few articles and some archives and therefore you think you do not match this profile, don’t give up yet. You can still create a marketing blog. Creating a good marketing blog isn’t as hard as it looks.

As a matter of fact, the best marketing blogs are the products of motivated bloggers. These blogs are usually geared to the blogger’s areas of interest. These are areas where the blogger really is an enthusiastic expert. That’s good business practice, too, because it means your marketing blog is based on a strong knowledge base. You’ll know where to get information resources, and have a good eye for quality control. Therefore the quality of your blog will be excellent, based on an area in which you’re an expert.

That, interestingly enough, is the heart and soul of internet marketing – Expertise. Consumers looking for products and services go looking for expert advice and information created by experts. It’s why the marketing blogs, which provide very high quality information, are such successful marketers. That’s what “information” means to consumers, online, and that’s what sells.

If you’re able to get this mix of product and information values right, your marketing blog will be extremely successful. What you should do right now is find ways of marrying your blogging and your internet marketing activities so that you can create your own successful business online.

Let’s have your thoughts: Why are blogging? Are you integrating your blogging activities with your business objectives to create a successful internet marketing blog? Share your thoughts with us in your comments.

Photo credit: Flickr user – SREETZA

WordPress SEO Keyword Myth Debunked

[This is Part 3 of our WordPress SEO Tutorials. Ensure you read the past issues as to get a bigger picture of what we’ve covered so far.]

This article was initially intended to cover wordpress seo keyword research. Unfortunately, like a broken record, I’ve continued to read blogs where the blogger tries to downplay the importance of using keywords/phrases in your content for seo purposes.

Since my intention in this tutorial is to make clear the what, the why and the how of WordPress blog seo, I did decided to write this article to show why you must not overlook the importance of keywords if you want some organic seo rankings.

SEO, Keywords and Creating Content for Your Human Readers!

Tips for small business collaboration

Ever heard the phrase: “Content Is King?” You definitely have!

What about bloggers who, based on that phrase, argues a blogger does not need to concern him/herself with researching and optimizing blog content for keywords?  You know, they want you to simply concentrate on creating good content and allow the search engines decide where to rank your content.

Read things like that, right?

Indeed, it’s clear that those who consider keyword research as a waste of time have in mind the years when black-hat internet marketers gamed the search engines through keyword stuffing.

But frankly that is not what SEO keyword use is about. It’s clear that the search engines have evolved over the years and trying to game them with keyword stuffing would only produce negative effects.

In fact, with the recent Google Panda update, Google now considers human activity on your site as a crucial element for ranking any site. And what will produce this human activity?  The quality of your content!

But does that mean implementing keywords for search engine optimization purpose in your content is a waste of time?

I’m sure you’ve used the search engines to search for information before. What did you do when you searched for that information? Did you simply entered what came to your mind into the search box? Did you not first considered the information you wanted and then entered a phrase which you thought would best describe what you wanted?

Now what you entered is nothing but keywords or better still keyword phrases. This is what all of us do when we use the search engines. When we search for information on the search engines we do so with keyword phrases.  Your content must therefore be able to convince the search engines that it matches the words that people are actually searching for.

This is what effective blog SEO is all about! You should be able to tell the search engines in your content what it’s supposed to rank for! Without that every other thing you would have done to optimize your content would be lost.

This position was made clear in my previous article on how to strategically use WordPress plugins to enhance your blog’s SEO:

“Your blog’s title, description meta tag, content, keyword density and links form the essential SEO elements which the search engine spiders focus on when they crawl your blog. It is the information they gather from these elements that they use when they index your blog.

“Whenever someone request information through a search, the search engines check the keyword phrases used against the information indexed and returns the pages that best suit those keyword phrases. Because of this it’s important that you focus on these elements whatever the niche you’re targeting.”

Blog SEO, Keyword Phrases in Content – An Experiment!

To put what I have said so far to the test and to show that using keyword phrases in your content is very important, I did a little experiment while putting this article together.

I Googled the phrase: “wordpress seo strategy” (without the quotes) and here is what Google returned:

The graphic above shows the top 5 results for the keyword phrase “wordpress seo strategy”.

Of the 3,760,000 pages Google believes are optimized for that phrase my article on laying the right foundation for your blog’s seo strategy rank #5! And remember this article was written just a few days ago as Part 1 of this wordpress seo series!

Now do you think Google is wrong about this result? Did Google simply and randomly picked the pages shown in that graphic?

Alright, let’s take a look at what Yahoo! and MSN says,

For Yahoo!:

And, for MSN:

 

Ok, Yahoo! returned 296,000 and MSN 513,000 pages against Google’s 3,760,000. But in each of these results, my wordpress seo article rank #5 for Google, #5 for Yahoo! and #4 for MSN!

Surprised? You shouldn’t be! Of course I’ll be talking about the simple strategy used in subsequent articles when we’ll be talking about keyword research and content creation. But for now to let you know the importance of using your keywords right, I want you to take another look at those results.

Can you notice that one common thing with all of the pages returned is that the phrase “wordpress seo strategy” appeared bold in all?

That is the search engines’ way of assuring you that the information you searched for is what they have given to you! Seeing those keyword phrases is an assurance  that you are not getting SERPs that talk about what you’re looking for.

Still not convinced that keywords and implementing the right keyword phrases in your content is very important? Still want to believe some “guru” blogger with a list of 10,000+ subscribers who says you don’t need keyword research to drive traffic to your blog?

Ok, that is understandable. He’s a “guru” while I’m not! 🙂

But don’t be deceived. If you don’t have that type of list that brings traffic to your blog, you’d better make the search engines your best friends. And how you can do that is by giving them what they want and they would love you for it!

Keyword Research Empowers You To Create Just The Right Content!

Before I round off this article, let me quickly say that what we have said in this article is the basis of seo keyword research.  Doing a seo keyword research gives you the power to peep into the mind of your prospects so that you can know ahead of time what they really want. With this knowledge you’ll be able to create the type of content that they want to read.

It’s like creating a product. You don’t want to first, create a product and then go looking for those who want that product.

On the contrary, the wise thing is first, run a market research with the mind of knowing what the market wants. With this knowledge you can then create a product your target market would be eager to pay for!

So keyword research gives you the scientific knowledge that removes guess work from your content creation. With this knowledge you can strategically write your content with the keyword phrases “sprinkled” in to help the search engines determine where to place it in the SERPs.

Over to you: Do you consider optimizing your content with keywords as an important element in seo? Do you carry out keyword research when creating your blog content? Share your views with us in the comments below.

Hey, am I asking too much if I request you share this with your friends? Ok, go on and do just that. 🙂