In the past few years the internet has revolutionized every area of our lives. Statistics already show that more and more people spent their daily hours online than they do in traditional face to face settings. Online search engines like Google.com have become the go-to places for most people whenever they desire to know more about any subject matter. As of Q3 2018 Facebook was reported to have an active user base of 2.375 billion per month.
While the above might be enticing any wise business owner it’s unfortunate that many local business owners still have issues leveraging the internet for growing their local businesses. Most of these local business owners have the wrong notion that they can only use digital marketing if they have business operations beyond the borders. But that’s really not true!
Truth is, as a local business owner you shouldn’t concern yourself with complicated digital marketing strategies like Chatbots, A/B split testing, digital marketing funnels, etc. While these strategies have their place you really do not need them right now.
In this article I want to share with you the top 3 digital marketing strategies that you should focus on.
Why Digital Marketing is Important for Local Businesses
Before we delve into the 3 strategies you can use to grow your local business with digital marketing let’s briefly see the benefits of digital marketing to your local business.
As we have mentioned above the internet offers a vast marketplace that any, no matter how small, should overlook. Today, the number of potential customers that you can find online is much larger than any that you will be able to attract locally. Basically, the following are some of the benefits that you can get from digital marketing:
- Reach your targeted audience in a cost-effective way
- Easily interact with and learn exactly what your prospects and customers want.
- Easily grow your local business into a global brand
- Save on marketing cost while reaching more customers.
- Give your potential customers the opportunity to know you at a personal level which in turn helps to create brand loyalty.
- Easily and quickly track responses to your marketing efforts.
Matter of fact is, digital marketing is one of the most effective ways today to reach your potential customers. What you need is the right digital marketing strategy. If, as a local business owner you’re having problems with coming up with a workable digital marketing strategy you can always use the recommendations and advice of digital marketing executives such as Eyal Gutentag. With such recommendations you’ll be able to attract and retain more local clients online.
How to Grow Your Local Business with Digital Marketing
Now, let’s look at some ways that you can use digital marketing to grow your local business. As we have mentioned it’s important that you have in place a digital marketing strategy that involves a strong social media presence. With such a strategy in place targeting and attracting local prospects and customers online becomes easier.
That being said, here are the top 3 digital marketing strategies to grow your local business online:
Instagram is a perfect place for businesses to connect with clients locally. You can use features such as hashtags and location tags by your state or city to connect with clients near your business. After that, you can get in touch with potential clients with large followings and offer them a service or product in exchange for a story or post on Instagram.
2. YouTube Commercials
YouTube commercials are an ideal form of digital marketing that businesses can use to grow their local market. It is an effective form of paid advertising that aims at increasing traffic to your site. YouTube commercials have a significantly higher ROI as compared to most other ways. It influences the search history of your users with Google AI, making it an effective digital marketing strategy.
3. Facebook Ads
Local businesses can use Facebook Ads to advertise because they can easily target audience by location. But, it is wise to make the ads conversion-optimized to reap the benefits. Make sure that you maximize the sales funnel when using Facebook Ads for conversion purposes. You can achieve this by testing out various sales funnels on a smaller audience so that you make adjustments before targeting the entire audience.
No matter what you may have believe before now, effective digital marketing is key to growing your local business in our today’s highly digitalized world. Implementing the above strategies in your local business marketing will definitely help in increasing your brand visibility and ROI. So, stop limiting the growth of your local business by not making use of digital marketing. Put these tips into use today and see your local business grow significantly.