In these days when content marketing (or inbound marketing) has become the buzz word, businesses…
Content is king is a common maxim among online entrepreneurs. But when it comes to building niche sites your web content is not just king but the thin line between success and failure!
This means therefore that taking your niche site web content creation very serious is something you must not toy with. On the basic level, your niche site web content must be optimized to rank high on the SERPs. This way, those interested in what you are promoting can easily find, click on your links and visit your niche sites.
But it doesn’t stop there. The content must be able to achieve what I referred to in our previous post as your Most Wanted Response (MWR).
And so, in continuation of our Niche Site Duel 2.0 series, I desire to give you a low down on how to create your web content while infusing the MWR power into it. Like I mentioned in the post where laid out my Niche Site Duel 2.0 overall strategy, I’ve decided to create all of the web content for this challenge myself. What you’ll be reading in this post therefore is actually my website content creation strategy. I employ you therefore to read it carefully and never stop until you’re through because you’ll definitely learn something new from it.
Btw. let me point out here that I decided to create my own content because I’m a professional SEO website content writer. If you’re not very good at this and if you have challenges with the following strategy nothing stops you from getting web content writing services to help you out.
MWR Web Content Strategy – The Two Sides to the Coin!
If you remember very well, when I mentioned the MWR in our previous post I related it to the structure of your niche site. I said then that your niche site should be designed to achieve your Most Wanted Response which could be, joining your newsletter, clicking on your affiliate links, downloading a white paper, etc. Please read the post again for the details:
Recommended: How To Setup Your Niche Sites The MWR Way!
Now, thinking only about your Most Wanted Response is like having a coin with only one side which to all intent is useless! But I’m sure you don’t want a useless strategy, right?
So, how do you ensure that your strategy has both sides? It’s simply by also taking care of the visitor’s Most Wanted Response!
Yes, think about it.
When a visitor first lands on your niche site what is on her mind? Is it to register for your email list? Or is it to click on your affiliate links? Do you think that is what she really want most from your site?
Think about it.
Now, can you really imagine what she is thinking about as she lands on your niche site? I’m sure you’re beginning to understand what she wants most right? In case you still do not get, it’s simply this:
Your niche site visitor’s most wanted response from you when she visits is to be given the right information that will help her satisfy her desires! She doesn’t want any more information overload. The internet has enough of that already. The information you present her must be concise and should be able to educate, entertain and empower her to achieve whatever purpose for which she is seeking that information!
So, how is that?
Now, the next question you may want answered is, how do you put these two sides of the coin to your advantage?
Here’s a simply guide to do that:
1. Create Information Packed Web Content Pieces – This could be text based, videos, infographics, etc. The primary purpose of these content pieces is to entice and encourage the visitor to trust and easily engage with your website. This will in turn make her more open to do what you want, whatever that is!
2. Infuse In Your Web Content Your MWR – You can do this in several way:
(i) Put calls to action (CTA) in your informative content. These are to help the visitor do what you want. If you don’t let them know they will never do it. So, at the appropriate point within your web content put a call to action either directing the visitor to click for more details or any other action you choose.
(ii) Write product reviews. A proportion of your content should be reviews of the products you’re promoting on your niche site. Some people advocate the 80/20 rule – i.e. 80% informative articles and 20% product reviews. For me however, you are the one in control. You are free to choose what is working for you. But in doing this, ensure that you use quality web content for your product reviews. Learning to write good quality product reviews will help you achieve more with your niche site.
(iii) Besides the two above, part of the web content should be industry news, case studies, whitepapers, etc. Infuse these whenever and wherever possible!
3. Optimize Your Web Content For Both the Search Engines and Your Human Visitors – One thing is sure about niche sites, if no one can find you on the search engines it means you’ve lost the battle! Search engine optimization (SEO) is the power of any niche site.
This is where the keywords phrases you selected during your keyword research comes to play. However, in these days of Google’s numerous Penguin updates, you must employ the very best tactics when it comes to SEO optimizing your niche site content. Make a wrong move and your niche site will be confined to the waste bin reserved for worthless web pages.
Niche Site Web Content Creation Takeaway
The Law of reciprocity is actually what is in operation here. It’s simple enough: If you can help enough people to get what they want, you can have all that you want!
So, MWR in web content creation is about you being able to understand what your most wanted response and the visitor’s most wanted response are and then satisfying both in your niche content. Your ability to do this expertly will determine the level of success you will be able to achieve.
I’m sure this makes enough sense to you!
Please share your views and questions with us in your comments below. And if this post is in any way helpful why don’t you share it with your online connections? A tweet or a Facebook/Google plus share will be highly appreciated!