How to Create Niche Site Content for Best Results

Content is king is a common maxim among online entrepreneurs. But when it comes to building niche sites your web content is not just king but the thin line between success and failure!

This means therefore that taking your niche site web content creation very serious is something you must not toy with. On the basic level, your niche site web content must be optimized to rank high on the SERPs. This way, those interested in what you are promoting can easily find, click on your links and visit your niche sites.

But it doesn’t stop there. The content must be able to achieve what I referred to in our previous post as your Most Wanted Response (MWR).

And so, in continuation of our Niche Site Duel 2.0 series, I desire to give you a low down on how to create your web content while infusing the MWR power into it. Like I mentioned in the post where laid out my Niche Site Duel 2.0 overall strategy, I’ve decided to create all of the web content for this challenge myself. What you’ll be reading in this post therefore is actually my website content creation strategy. I employ you therefore to read it carefully and never stop until you’re through because you’ll definitely learn something new from it.

Btw. let me point out here that I decided to create my own content because I’m a professional SEO website content writer. If you’re not very good at this and if you have challenges with the following strategy nothing stops you from getting web content writing services to help you out.

Creating Web Content using the MWR strategy

MWR Web Content Strategy – The Two Sides to the Coin!

If you remember very well, when I mentioned the MWR in our previous post I related it to the structure of your niche site. I said then that your niche site should be designed to achieve your Most Wanted Response which could be, joining your newsletter, clicking on your affiliate links, downloading a white paper, etc.  Please read the post again for the details:

Recommended: How To Setup Your Niche Sites The MWR Way!

Now, thinking only about your Most Wanted Response is like having a coin with only one side which to all intent is useless! But I’m sure you don’t want a useless strategy, right?

So, how do you ensure that your strategy has both sides? It’s simply by also taking care of  the visitor’s Most Wanted Response!

Yes, think about it.

When a visitor first lands on your niche site what is on her mind? Is it to register for your email list?  Or is it to click on your affiliate links? Do you think that is what she really want most from your site?

Think about it.

Now, can you really imagine what she is thinking about as she lands on your niche site? I’m sure you’re beginning to understand what she wants most right? In case you still do not get, it’s simply this:

Your niche site visitor’s most wanted response from you when she visits is to be given the right information that will help her satisfy her desires! She doesn’t want any more information overload. The internet has enough of that already. The information you present her must be concise and should be able to educate, entertain and empower her to achieve whatever purpose for which she is seeking that information!

So, how is that?

Now, the next question you may want answered is, how do you put these two sides of the coin to your advantage?

Here’s a simply guide to do that:

1. Create Information Packed Web Content Pieces – This could be text based, videos, infographics, etc. The primary purpose of these content pieces is to entice and encourage the visitor to trust and easily engage with your website. This will in turn make her more open to do what you want, whatever that is!

2. Infuse In Your Web Content Your MWR – You can do this in several way:

(i) Put calls to action (CTA) in your informative content. These are to help the visitor do what you want. If you don’t let them know they will never do it. So, at the appropriate point within your web content put a call to action either directing the visitor to click for more details or any other action you choose.

Key Web Content for Niche Sites.(ii) Write product reviews. A proportion of your content should be reviews of the products you’re promoting on your niche site. Some people advocate the 80/20 rule – i.e. 80% informative articles and 20% product reviews. For me however, you are the one in control. You are free to choose what is working for you. But in doing this, ensure that you use quality web content for your product reviews. Learning to write good quality product reviews will help you achieve more with your niche site.

(iii) Besides the two above, part of the web content should be industry news, case studies, whitepapers, etc. Infuse these whenever and wherever possible!

3. Optimize Your Web Content For Both the Search Engines and Your Human Visitors – One thing is sure about niche sites, if no one can find you on the search engines it means you’ve lost the battle! Search engine optimization (SEO) is the power of any niche site.

This is where the keywords phrases you selected during your keyword research comes to play. However, in these days of Google’s numerous Penguin updates, you must employ the very best tactics when it comes to SEO optimizing your niche site content. Make a wrong move and your niche site will be confined to the waste bin reserved for worthless web pages.

Niche Site Web Content Creation Takeaway

The Law of reciprocity is actually what is in operation here. It’s simple enough: If you can help enough people to get what they want, you can have all that you want!

So, MWR in web content creation is about you being able to understand what your most wanted response and the visitor’s most wanted response are and then satisfying both in your niche content. Your ability to do this expertly will determine the level of success you will be able to achieve.

I’m sure this makes enough sense to you!

Please share your views and questions with us in your comments below. And if this post is in any way helpful why don’t you share it with your online connections? A tweet or a Facebook/Google plus share will be highly appreciated!

How To Setup Your Niche Sites The MWR Way!

In the past few weeks we have been working on setting up niche sites to promote high paying affiliate products in niche markets. We started this niche site series following my announcement of taking part in the niche site challenge, Niche Site Duel 2.0 being hosted by Pay Flynn.

Thus far, we have covered:

1.  Riches in Niches Power Challenge – Niche Site Duel 2.0 Announced!

2. How to Pick a Profitable Niche Market!

3. A Practical Guide to Choosing a Profitable Niche!

4. Niche Site SEO Strategy That Will Put You Ahead Of Your Competitors!

And so, having picked a profitable niche market and the right keyword phrases around which we will be creating our niche site content, our next move is to set up our niche site. In this post therefore, I want to give you a few thoughts on how to set up your niche site for maximum results.

Setting up Your Niche Sites for Maximum Results

Setup Your Niche Site To Fulfill Your Dreams!

I’m sure you already know that we are using WordPress to setup our niche sites. One reason for this is because; setting up your site using wordpress is quick and easy and free – many  webhost already have it as part of the webhosting package. Also many of these hosts have some one-click installation scripts that make installing your niche site a breeze!

Another reason why we want to use the wordpress blogging software is the ease with which wordpress sites can be customized and optimized for the search engines.

So, What Do You Need To Effectively Setup Your Niche Site?

The following guide is my personal strategy. I use it for nearly every one of my niche sites and it’s the same strategy I have used for the site I’m currently using for the Niche Site Duel 2.0 (this will be revealed later!).

I want to assume that you already know how to install a wordpress blog and so we will not go into details about that here. However, here are the things you need to ensure that your niche site is setup the right way:

1. A Domain Name – For this you may decide to go for an “exact match domain” (EDM) name or a brand name.

2. Webhosting Account – For this, I purchased a shared hosting account with the ability to host unlimited domains! Why I choose that? I did because like I mentioned in another post, I plan to set up more niche sites in the coming months and this is my simple way of saving some cost. If you have plans to set up more niche sites like me and also if you want to save money some money doing so, then you will need a plan like the one I’m using right now.

Click here to check it out!

3. WordPress Theme – I do not recommend some premium theme for your niche sites except you want to build an authority site with unique branding. So, for the theme a decent looking theme will do. Only remember to have a custom header and logo for your niche site. This will help to differentiate your niche site from the rest that use the same theme.

4.  Plugins – There are thousands of wordpress plugins you may want to experiment with but instead of that simply install only the necessary ones. Here are the few I recommend for now:

All in One SEO Pack – This is superb if you want to optimize your niche site for the search engines.

AdSense Privacy Policy – If you’re monetizing your niche site with adsense, then this is one plugin you will need. It’s a simple way of automatically adding an AdSense-compliant privacy page to your site.

Google Sitemap Generator – This is another plugin that is necessary for SEO purposes.

WP Smush.it – You definitely will be adding a lot of images to your niche site. This plugin is necessary to reduce the sizes of the images in order to speed up your site’s load.

WP Super Cache – You may not need this for now but as your site increases in size, you will need it to help with the load time.

Strictly Auto Tags – I love to use this to automatically add tags to every post instead of doing it manually.

SEO Internal Links – Linking your blog posts is a good thing for your site’s SEO. There are different options that can be setup with this plugin.

Related Posts – Offer your site visitors a few ways to stay a little longer on your site.

Jetpack by WordPress.com – This will give you an easy way of adding a contact us form, sharing button, subscription to both comments and posts, traffic stats and a few other options.

Growmap Anti Spambot Plugin – Fight spam comments the easy way.

5. Add the Necessary Pages – Some necessary ones include: Privacy Policy, T.O.S (of applicable), Reviews, Resources, Links, etc. This is to give your niche site some “professional” outlook!

6. Optimize for The Search Engines – Make sure your blog has search engine friendly URLs by using the “custom” permalinks together with your installed SEO plugins.  Use the All in One SEO Pack to optimize your home page putting in the appropriate title, keywords, description, etc. You should also do this for each post and pages.

A Word about Customizing Your Niche Blog Site

Niche Site Strategic Setup!Setting up your niche site is not simply about installing a custom theme or the right plugins. You will need to ensure that the site is setup with your MWR in mind.

So, what is MWR?

MWR simply means your Most Wanted Response!

This is one site design strategy that I don’t hear many bloggers talk about. A few years ago, I read an ebook, the Affiliate Master Course, from where I got the idea of the MWR.

Now, MWR is a strategic approach to website design which allows you to take into consideration what you want your site visitors to do when they first land on your site. It is therefore not enough to simply choose a wordpress theme for your niche site. You must understand that the different wordpress themes out are built to do different things!

Without deciding on your Most Wanted Respond (MWR) before choosing a theme means you will be throwing away most of the traffic you’d be generating to the site. So, first of all, prioritize what you want people to do on your blog before choosing the theme for your niche site. For example, as much as a magazine theme look so great, if it does not help you with your most wanted response, installing a premium magazine theme on your niche site would amount to a waste of precious space!

Here are some of the common MWR of most blogs:

— Build an Email List

— Sell Information or Physical Products

— Promote Affiliate Offers

— Offer Coaching/Consulting Packages

— Market a Freelance Service

— Get Visitors to Donate Money

— Build a Community

As you can see from the above, your MWR depends on your specific situation and your long-term monetization strategy.  Besides, you may have more than one MWR but the most important thing is that you should choose about 2 or 3 and focus on them while setting up the site.

For my niche site, my MWR are: (1) Guide the visitor to click on the adsense ads on the site, and (2) make them to click on my affiliate links and purchase the affiliate products I’m promoting on the site!

With this in mind my choice of a theme was a simple “Plugin-In-Profit” adsense wordpress theme designed to help the visitor do just what I wanted!

So, if you are setting up a niche site take some time to decide on what your Most Wanted Response is before doing anything.

Over to you: What are the best niche designs you have ever seen? What area do you think I’ve left out in this post? Share with us in your comments below.