How to Make Your Business Website a Profit Generator in 4 Easy Steps

When you set up your business website, there are a few things that you need to remember. Forgetting to take these things seriously will only put you in a position where you will end up wasting time and resources.

So, what are these things you must remember?

For one, you must understand that a website is your chance to market your business to consumers, clients and investors. No matter your target market, knowing how to effectively market to these three groups is sure to make you a success. However, if you waste the opportunity that your website presents, you could end up losing big profits.

I’m sure you don’t want that, right?

Then you will need to follow these basic steps when setting up your website.

Steps to a successful business website

4 Easy Steps to a Profitable Business Website

Step 1: Start With Social Networks

If your company is brand new you are probably in the process of putting your website online. But before you do that, you should instead focus on increasing your presence on social networks.

Perhaps, you already have a good online presence but if not, sort this out before the website is up and running. By doing this, you are giving your site a source of immediate visitors because then you can leave links to the site from your social pages.

If you do this, your website will have visitors as soon as it is online, rather than waiting around for SEO to work.

Step 2: Design Your Site

There are lots of different ways to design a website but it is becoming rather important to do it properly. For instance, your website needs to be responsive. This means that the way it works changes depending on how it is being viewed. If it’s on a phone screen, your website still needs to be clear and have all the information a customer needs.

You can sort this for yourself, but you will see far better results if you have your site designed by professionals. Take a look at thomas-design.co.uk and see the type of design your company site could have if you choose to have it professionally styled.

Another advantage of using a professional company is that they often use CRO. This is a set of gathered statistics that can be used to design a site which encourages viewers to become customers.

Step 3: Write Your Content Correctly

Once your site is designed beautifully with followers ready to view it, you need to think about content. You are going to have several pages on your site and perhaps a few articles. These need to be colorful and attractive so make sure you use pictures and videos.

You should also include links through your site to make it easy to navigate. By using links, you can get customers where you want them, whether that is a news article about your company or your online shop. But, you have to make sure the links are natural, and this is to do with SEO.

Step 4: Use Search Engine Optimization

Your final step setting up your website is to use SEO. Search engine optimization is a method of making sure customers can find your site on search pages. They will type in a keyword related to your product or services and should find your company site. SEO can be done for free, but you can also hire a professional company to complete the process for you. The choice is yours.

Do these things correctly and you will soon see your website up and running, and of course, receiving visitors and making profits for your company!

A Simple Guide to Understanding the Ins And Outs of SEO

guide to understanding SEO

Do you remember that a few years ago you needed to buy ad spaces on television and radio to market your business?

But how much of that are you doing today?

There is no doubt that the days of buying television and radio ads for business promotion are gone for good. Right now, we all rely on the internet. Everything is done online. And there is a good reason for that…

Either it is cheap, or better yet, it is free!

Now, there are lots of free ways you can advertise your company online for free and other ways that you can pay for a little bit more. The most popular of these is through SEO.

What is SEO?

SEO stands for search engine optimization. It is the way that company websites, actually all sites, are found online by consumers. It is a way of altering your search engine ranking and climbing the ladder to the top of the page.

Consumers are fairly lazy when it comes to surfing online. They will click on the first or second link after typing something in and settle on it. It does not matter what they are searching for. They could be looking for a used car or a movie news website. They will not spend more than five minutes looking for the site they will use for future purchases or expertise.

That is why is so important to get your company site on the first page when consumers search certain keywords.

You can do this in a manner commonly referred to as organically. That means that you work on your site to increase the ranking without paying for it.

There are a number of different ways that you can do this, but here are a few to get you started.

First, when you design your company site, input all the necessary pages such as a title and categories page. Then, you want to add some information on each page of your site.

When you do this, make sure that you add links. You want links to other areas of your site and links to relevant information on different parts of the web. Your site should have the keywords on it that customers search for. For example, if you own a website to search for used cars you want all the brands and different models. You will also want the words used, new and locations because these are the words consumers will be searching for.

If you found all that a little confusing, do not panic. SEO is quite technical, but luckily there are companies that can do it for you.

A business offering local SEO services will optimize your website. They will ensure that it is seen when consumers search for a product related to your company online. They will use the methods above as well as linking them to social media networks. SEO is a huge industry, and for your company to survive online, you do need to utilize it.

The problem is that for every real SEO company online there is another that is a marketing scam. You need to know how to recognize if an SEO service is worth your time and money. The easiest way to understand this is to evaluate how they decide on a price. This is very important because those who are simply after your money wouldn’t really care about the benefits you get from them. Most will simply give you their customized pricing list. But the best SEO companies will view your site and then send you a quote based on how much work needs doing.

This may seem insignificant but it is something you should take note of. So if you’re looking to hire a local SEO service it is important you get the right one. I do hope you have found this post informative enough to help you understand SEO a little more.  If you have any further question feel free to ask them in the comments section below.

Business Growth Tactics: Five Simple Ways to Improve Your Business’ Reach

Congratulations! You’ve taken the risk and created your business. It was daunting, right?  But it was well worth the risk! What more, you have just shown that you’re not like the many out there who are only wanna be entrepreneurs but will never take any action!

However, the job is not yet finished. Your company isn’t going to grow and expand all on its own, so you need to get into the war room and think of ideas.

Even when you have taken the steps to get started, you must know that expansion won’t happen overnight. But there are a couple of tricks that will get the ball rolling. And the good news is, they aren’t even that difficult, so there is no excuse not to implement them. Have a look below for inspiration.

Expand your business with these simple tactics

Business Expansion Tactics You Can Implement Starting Now

1. Build An Amazing Website

Websites are crucial, but they need to be perfectly constructed. Every legitimate business has a website just like you, so you need a way of standing out from the crowd. But, how do you achieve that goal? Create a website that is completely different. There are mandatory steps you have to abide by, but in the main you have a blank slate. Try and put as much of your personality into the site as possible. Make it funny, punchy and snappy and aesthetically pleasing.

2. Use An Eclectic Marketing Campaign

There is a tendency just to focus on using the web to brand your company. Of course, the internet has fantastic tools, such as social media. Still, they are not the be all and end all of marketing. Your company should integrate a mixture of all methods to get the best results. If possible, they should connect and interact. For example, a well-rounded strategy will use business cards with links to the website and should also have a contact number.

You shouldn’t underestimate business cards either. They might be old fashioned, but they are remarkably effective. To find out more, check out websites such as allbusinesscards.com for extra information.

3. Make Friends With The Press

The media are essential, so treat them with kid gloves. Obviously, you shouldn’t perform any acts that make you uncomfortable. But, given the chance you should charm them and cultivate their contacts. The press has an amazing ability to advertise your business for you, plus they do it for free. If you can get published with highly reputable media outlets, your reputation will boom as a result.

4. Start Blogging

SEO and blogs are an easy way to create a buzz. If you use them properly, they will defer traffic to your website and get you noticed. All you have to do is create likeable and shareable content, and then add appropriate links. The more people like it, the more it will be shared and reach a larger customer base. Make your blog posts short and entertaining for maximum results.

5. Offer Something For Free

Everyone loves a freebie. If they say they don’t, they are lying! So, if you hand out a couple of free products, you are a lot more likely to increase your customer base. That leads to an increase in sales and an increase in profits, all from a gift. In the long run, it isn’t feasible to continue. But, in the short term it is a great technique.

Conclusion

Building your reputation seems complicated, but it can be as easy as you want to make it. All you have to know are a few simple techniques. With these, the world of business is yours for the taking!

Image credit: Pixabay

Want To Effectively Monetize Your Blog With Affiliate Marketing Products?

make money with affiliate marketing on your blog
One of the easiest ways that bloggers, especially beginner bloggers, have found to monetize their blogs through promoting affiliate products. With affiliate marketing you don’t have to invest time and resources trying to come up with product ideas and product creation.

However, making a success of affiliate marketing as a blogger has become more and more difficult over the years as make money blogging has evolved beyond the reach of many. A few years ago, simply putting up some banner or product links on your blog could see you pulling in some good income every month. But all these have changed.

But does that mean you cannot make money with affiliate products on your blog anymore?

Of course not!

Though a lot of bloggers will readily kick against using your blog for affiliate marketing because they have some “how to create your own products” ebook to sell to you, that does not mean monetizing your blog with affiliate marketing is dead.

Over the past few years I have been using affiliate marketing as a monetization strategy on my blogs because adding affiliate product links to your blog is a great “side income” generator for any blog. And so, in this post I want to give you a few tips that will help you turn your blog into a cash generator using affiliate marketing.

The 3 Critical Elements for Maximizing Your Affiliate Income

If you have been in this “make money online” thing for some time now you definitely understand that traffic is a big factor when it comes to making money with your blog. The amount of income you can pull in from your blog through affiliate marketing will vary significantly depending on the amount of traffic the blog receives. Of course the other factor is the compensation you receive from your efforts. Putting this into consideration, here are some essential elements that will help you maximize your income.

1. Pick The Right Affiliate Opportunities

In most cases, joining an affiliate program is as easy as filling some form with your details and clicking on join. Most affiliate programs may automatically accept you once that form is submitted while others may take some time to peruse your details, especially your website, to determine if you qualify for their program, but this is really an exception.

But you don’t have to pick an affiliate marketing program without discretion, because of the ease of entry. You should put into consideration your blog target audience when selecting what opportunities to join. If the affiliate marketing products/services complement the blog, your chances of succeeding will be greater. This is because the blog visitors will not only find your affiliate promotions interesting but actually love you for providing something that is beneficial to them. But where this is not done they would simply consider your affiliate marketing links as bothersome.

2. Track, Measure And Optimize

Putting up affiliate links on your blog is not enough. Once you have selected and joined the right affiliate marketing opportunities that best suit your blog, you need to work on maximizing your income from your promotions.

One of the ways to do this is to actually know what is working and then optimizing it to work better! Blindly putting up affiliate links on your blog and expecting to become a millionaire doing so is a mere day dream. You should have simple tools and tactics that will help you to constantly evaluate the effectiveness of your affiliate promotions.

Tools like Google analytics will help you evaluate and compare the percentage of blog visitors who click your affiliate links to the overall traffic to the blog. If your blog is driving a high volume of traffic but a relatively small percentage of the visitors ever click on your affiliate links, you should consider making changes that will entice more blog visitors to click on the links.

Of course, you will need to take this gradually as there are so many things to change. For example, the problem might just be the aesthetics of your blog or the size or location of the advertisements/banner placement. Making only one change at a time is recommended as you will be able to easily pinpoint what changes are most beneficial.

If aesthetics is the problem, getting a professional designer to redesign your blog or getting professional help can work the wonder. Of course, all of these will amount to nothing if your blog is not driving traffic. So doing some more of self-promotion, for example, on social media and guest posting etc., can help drive additional traffic to the blog.

3. The Affiliate Program Requirements

This can actually be a big problem for some affiliate marketers. Like I mentioned above, joining most affiliate marketing programs is as easy as A, B, C. Unfortunately, some affiliates rarely read through the affiliate marketing program agreements before they click the join button. This could be a big problem because these agreements are there as restrictions on the usage of a link to the affiliate marketing website.

Beyond restrictions on objectionable content, which is kind of widespread among affiliate marketing companies, some of them has to do with including links or advertisements for direct competitors on your blog. So, if you fail to adhere to these guidelines all your efforts might just be a waste as you could be denied your compensation. So, doing your due diligence before signing up for that affiliate marketing program is important.

Conclusion

You already have a great blog, right? And you are laboring to constantly update it, working hard to bring traffic to it, right? Then why not monetize that traffic by adding some affiliate products that will give you a percentage of their earnings? If you will use the above suggestions above today you will be set to build another side income into your blog with ease.

If you desire to know a few more ways of monetizing your blog traffic, then sign up for the WIJ Insider Newsletter today for my exclusive guide to making money with your blog using the PTA Formula plus a BONUS download of 100+ innovative business ideas you can use today. Click on the button below to sign up, it’s FREE!

IMPORTANT: Remember to share this post with your friends!

[ALERT] Guest Blogging Set For A BIG Surprise From Google!

Google ready to penalze guest posts links

From all indication it does appear that it is time to braze up for another big surprise from the almighty Google! And when I say “big” that might just be an understatement!

A few days ago, Matt Cutt, the head of Google’s webspam team, again shook the SEO world when he wrote on his personal blog that he “expect Google’s webspam team to take a pretty dim view of guest blogging going forward.”

Of course, that assertion drew the ire of the SEO community and Matt had to quickly add an update some clarifications. But that notwithstanding, it is clear from the tone of Matt’s post that Google is definitely up to something!

Stick A Fork In It: Guest Blogging Is Done!

I personally want to look beyond the clarifications.  His message is clear enough. Hear him:

“Okay, I’m calling it: if you’re using guest blogging as a way to gain links in 2014, you should probably stop. Why? Because over time it’s become a more and more spammy practice and if you’re doing a lot of guest blogging then you’re hanging out with really bad company.”

Going further, he said,

“So stick a fork in it: guest blogging is done; it’s just gotten too spammy. In general I wouldn’t recommend accepting a guest blog post unless you are willing to vouch for someone personally or know them well. Likewise, I wouldn’t recommend relying on guest posting, guest blogging sites, or guest blogging SEO as a linkbuilding strategy.”

I’m sure the warning signals are clear enough.

Will Google Really Go On With Such A Threat?

Considering the fact that Google had issued some form of warning in the past (like the warning against content farms before the Panda update, we just need to take this one real serious.

For sometime now Google has being giving some form of warning against guest blogging. For example, take a look at these ones issued through Matt:

I’m sure you can clearly see the handwriting on the wall!

This simply reminds me of a saying among my people that when the hen repeatedly pecks the head of the cockroach, it would definitely swallow the cockroach! 🙂 So, if Google has repeatedly warned against guest blogging, we cannot expect anything less.

We must also recall that Google issued this type of warning against content farms before releasing the Panda update.

How Will This Affect The Blogging Community?

Though we cannot clearly say for now what the outcome would be if Google made good its threats (Google has always been unpredictable), one thing I can say for now is that like the Panda update that affected both the “good and the ugly”, any harmer on guest blogging will definitely affect many blogs.

My reasoning here is the fact that nearly every blog that accepts guest posts usually rewards the guest blogger with a dofollow link. It’s kind of expected. And thus far there is no indication if Google has the tools to differentiate between guest posts that were done “purely” for SEO purposes and those that were not. If this is not in place, any penalty targeted at guest blogging would definitely have wide sweeping effects!

Is There Anything We Can Do About This?

For now, I think we need to carefully study Matt’s post especially the update he was forced to add after the many reactions from the SEO community.

Here’s the addition:

“It seems like most people are getting the spirit of what I was trying to say, but I’ll add a bit more context. I’m not trying to throw the baby out with the bath water. There are still many good reasons to do some guest blogging (exposure, branding, increased reach, community, etc.). Those reasons existed way before Google and they’ll continue into the future. And there are absolutely some fantastic, high-quality guest bloggers out there. I changed the title of this post to make it more clear that I’m talking about guest blogging for search engine optimization (SEO) purposes.

I’m also not talking about multi-author blogs. High-quality multi-author blogs like Boing Boing have been around since the beginning of the web, and they can be compelling, wonderful, and useful.

I just want to highlight that a bunch of low-quality or spam sites have latched on to “guest blogging” as their link-building strategy, and we see a lot more spammy attempts to do guest blogging. Because of that, I’d recommend skepticism (or at least caution) when someone reaches out and offers you a guest blog article.”

If you it reading carefully, it is clear that multi-author blogs might just escape the harmer if it ever fell! But for the rest of us, the recommendation is, be skeptical and cautious!

Very elusive you might say!

Final Thoughts

In the recent past Google has shown that it’s indeed the almighty when it comes to search engine marketing. They set the rules and they enforce them. Internet marketers and content marketing practitioners have always been at Google’s mercy. I think what we just need to do right now is to prepare our blogs for this update. Trying to fight or live in denial mood will not help.

Over to you: What is your take on this new move? Do you think Google would be doing the blogging community good if they hit at blogs that accept guest posts just because those posts have dofollow links?

Look before You Leap: Five Points to Consider When Purchasing an eCommerce Business!

Buy ecommerce business with success!

Hi and welcome to 2014! Hope you  had a wonderful and refreshing holiday!

Like I mentioned earlier, I had to take some days off to spend more time with the family and also to re-strategize for this new year. And so, in the coming few days you will be seeing some changes and improvements on this site.

For now let’s start off this year by talking about one of the ways you can kickstart your entrepreneurial journey the easy way, that is, buying an already existing e-Commerce business!

As we do know building any type of business from scratch is no mean task. It doesn’t matter whether it is online or offline. Records indicate that many who tried that route as entrepreneurs quickly discovered how overwhelming and daunting it can really be.

As a result of the issues associated with starting from scratch, many people have been known to go for an already established business. They consider it more rewarding and less tasking to purchase such a business than starting from zero.

Of course, this has its advantages especially since majority of the work involved in getting the business up and running has already been completed. However, there are still several red flags you need to consider before buying an eCommerce business. And so, if you’re considering starting your own online business this year through acquiring an already existing one, I ask that you read this post all through. In it I share with you a few tips that will help you succeed with your acquisition.

What to look out for When Buying An eCommerce Business

1.    Review a Detailed Copy of Past Web Logs

According to Server Watch, one of the first things you need to ask the current owner for is their collection of past web logs which allows you to verify the traffic and conversion levels generated in the past. Do not trust solely in what the current owner tells you about the success (or failure) of their business. Taking the time to review important documentation, such as these web logs, will allow you to see the unbiased truth for yourself. Of course, documented evident does beat any verbal reports any day.

2.    Research All Incoming Links

In most cases, the current owner whenever they plan to sell a website that they own; will try to push the high number of incoming links they were able to generate within the website as a major selling point. It is fairly easy to become intrigued by a high number, especially if you are familiar with the long-term value backlinks can generate for your new business. However, before you get too excited and ignorantly finalize this deal, take the time to identify the origin of the incoming links. Remember, just because there are a lot within the owner’s website doesn’t mean the links made it there legitimately. Researching their origin will give you the chance to verify this as well. Fortunately, checking the history of incoming links is not as difficult to do as it may seem at first, according to Page 1 Solutions.

3.    Focus on the Reputation

The last thing you want to do is invest your hard-earned money and resources into a business you think is successful, but, in reality, has already been driven into the ground. Use Google or any other popular search engine to view the website’s grade and feedback and comments posted and published by customers and clients about this particular business. In some cases, you might be able to turn a negative reputation around over time. However, you need to be able to realistically assess whether or not that would be a reasonable decision to make. Not all businesses can be saved.

4.    Examine the Past Financial History

In addition to the website ranking and overall reputation, the financial side of the business has to be examined even more closely before you make any final purchasing decisions. It is highly recommended that you obtain copies of the business’s financial records and banking statements for at least the past two years, according to eCommerce Business Journal. Hiring a professional accountant to review these documents is another great idea, because he or she might be able to find a major issue that you may have overlooked during the initial review.

5.    Consider Your Own Business Plan

Think about the amount of money, time and resources you will be investing in this eCommerce business on a short- and long-term basis. Even before you sign your name on the dotted line and finalize the sale or acquisition of the eCommerce business you want, do yourself a favor and create a business plan that reflects the next step. Once all the paperwork has been signed and the sale has been completed, you will need to hit the ground running. Having a definitive plan of action will help you achieve this goal.

Indeed, there are pros and cons when it comes to buying an ecommerce site. however, if you will work with the above tips you will definitely make a good success of your purchase.

Is Google PageRank Back to Relevance?

Like I said in a previous post, 2013 is definitely a year of surprises from Google as it does appear that Google is in a rush to reposition its properties for the new web!

But if you think we have seen the last of such surprises then wait for this…

… after about 10 months of silence, Google has again updated its Toolbar PageRank on December 6, 2013!

But why is this a thing of surprise?

Simply because it is against many webmasters’ belief.  Many have already concluded that the Toolbar PageRank is dead and therefore not relevant as far as SEO is concerned.

Even Matt Cutts, Google’s head of search spam, would definitely be surprised also because he was the one who fueled this belief!

Here’s what Matt said about the Toolbar PageRank some time ago:

The question right now is:

… if, after all the new algorithm updates and changes and after about 10 months of inaction on the PageRank toolbar, if Google has decided to again update the toolbar PageRank can we now say that PageRank is not dead after all?

Does it mean that those webmasters who went to town preaching that PageRank is no more relevant for search engine optimization underestimated Google’s unpredictable nature?

We only need to look at what Google is doing right now to understand the direction that Google is heading with this update.

I personally believe that those brains at Google, realizing that they have been able to clean up the web with all the Panda and Penguin updates and of course the introduction of their whole new search engine – Hummingbird, they now want to also “shakeup” their “filling cabinets” so as to put everyone where they belong.

Do not forget that every websites 0ut there was still holding onto the PageRank which they had at the start of the year. But considering the fact that most of these sites have “lost favor” with Google because they have been hit by the different updates and changes during the year, updating the toolbar PageRank at this time is simply a way  of rearranging their positions in Google’s reckoning!

So, to me this update is simply putting everyone in their right places!

Will This Continue In The Coming Year?

I cannot but say it again that we must be prepared for more surprises from Google in 2014. They may have tried to push so much surprises at us this year, but it is definite that 2014 will see more.

Besides, it is clear that if Google is in “rush” to put out so many things into the market this year, it stands to reason that they have some big plan for the coming years!

For now, we can deduce that Google still value back links as a ranking factor.  This PageRank update makes that clear since PageRank is about nothing but links. But where Google is going will only be quite clear in the coming months.

A Look At the Toolbar PageRank Update History (in reverse order!)

Google PageRank (PR) Update in the year 2013

  • December 06th 2013
  • February 04th 2013

Google PageRank (PR) Update in the year 2012

  • November 07th 2012
  • August 02th 2012
  • May 02th 2012
  • February 07th 2012

Google PageRank (PR) Update in the year 2011

  • November 08th 2011
  • June 27th 2011
  • January 20th 2011

Google PageRank (PR) Update in the year 2010

  • April 03rd 2010

Google PageRank (PR) Update in the year 2009

  • December 30th 2009
  • October 30th 2009
  • June 25th 2009
  • May 27th 2009
  • April 1st 2009

Google PageRank (PR) Update in the year 2008

  • December 31st 2008
  • September 26th 2008
  • July 25th 2008
  • April 30th 2008
  • February 29th 2008

Google PageRank (PR) Update in the year 2007

  • December 12th 2007
  • October 28th 2007
  • April 30th 2007
  • January 25th 2007
  • January 10th 2007

Google PageRank (PR) Update in the year 2006

  • September 28th 2006
  • July 30th 2006
  • April 4th 2006
  • April 7th 2006
  • February 18th 2006
  • May 27th 2006
  • January 30th 2006
  • January 4th 2006

So, what do you think about this Toolbar PageRank update? Share your thoughts with us in your comment below.

The Most Effective Ecommerce SEO Solution for Your Money Sites

Since the launch of Google’s Panda and Penguin updates in the recent past few months, many e-commerce sites have been groaning in pains because of the hard knocks they received from the algorithm changes. Besides, many are right now spending more money to correct the offending ecommerce SEO tactics that got them into this mess.

observing the havoc on many ecommerce and money sites, one would be tempted to ask, did Google purposely launched its Panda updates to pull down ecommerce sites or is it just coincident that ecommerce sites were that badly affected?

Ecommerce SEO Unfortunately, many erroneously actually think that is the case. However, to answer that question we must take a good look at how ecommerce sites did SEO before the panda updates. Essentially what many did was simply to hire the services of an SEO consulting firm or SEO Company to:

1. Build thousands of backlinks from wherever possible without any regard to quality or where these links came from.

2. Research hundreds of keywords and stuff these in their thin content pages and in anchor texts. Many actually fell foul of Google’s “exact match domain” anchor text rule.

3. Auto-build hundreds and thousands of spam blogs and other Web 2.0 sites that have no real value in themselves.

4. Engage in RSS and blog comments spamming in a bid to increase the volume of back links to their sites.

These and many other unwholesome tactics were carried out in order to please Google’s search machine without any regard to the real people who visits those sites. Worst still, by nature ecommerce sites are thin on content and so, while their blackhat SEO tactics got the attention of the search machines, the sites themselves did nothing in the area of offering valuable content to the users. And so, when these updates came along they simply fell like a pack of cards!

Recommended: Google’s Content Farmer/Panda Algorithm Change: What You Can Do To Stay Afloat!

How to Put In Place an Effective Panda-Proof Ecommerce SEO

It is a good thing that many ecommerce sites are trying to correct their earlier mistakes. However, it’s more important to ensure that this unpleasant situation does not happen again. To this end, ecommerce sites should have in place a strategic ecommerce SEO plan devoid of the unwholesome blackhat tactics that have brought them nothing but horror.

Your money (ecommerce) sites are too valuable to be toiled with. There’s no doubt, optimizing your money sites for the search engines remain the only guaranteed way your products can be found by relevant customers. But you need the right SEO strategy to do that.

The following is a strategic ecommerce SEO solution that will help you drive your brand loyalty, boost your brand exposure and increase your profitability over time!

SEO tips for ecommerce sites1. Avoid Duplicate Content – There is no doubt that quality and valuable web content has continued to be the essential element if you want to get on top of Google’s search result pages. If you desire to boost your organic search rankings you must deal with this problem of duplicate content. One simple way of doing this is to never copy-paste product descriptions from the product manufacturers. Doing so will be putting you up against the manufacturer’s site and you will be the one to loss out.

2. Build Out Thin Content – It is true that the problem of many sites in the new SEO dispensation is that of quality content. But for ecommerce sites the problem is both quality and quantity. This is because ecommerce sites are by nature heavy on graphics but light on content. It is important therefore that you find some creative ways to build out the thin content on product descriptions since this is the main areas where ecommerce sites’ contents are mostly found. Use quality product descriptions that add value to each page and as pointed out in #1 above, make this unique. You can hire professional web content writers to help you do this.

3. Know Your Customers And What They Want – It is a fact that your ecommerce site is about you and what you’re offering but the truth is, it is not for you but for your customers. It is important therefore to truly understand your target audience so that you can better create content that will engage them. Instead of thinking of your customers as some generic group of prospects, try as much as possible to analyze, segment and personalize the ways you engage with your ecommerce site buyers.

4. Diversify Your Link Profile – Before the Google Panda and Penguin Updates, ecommerce sites depended heavily on links to boost their search rankings. Unfortunately, this has become a no go area as the recent Google algorithm changes were launched to root out ‘over-optimized’ sites. Therefore, to escape the Panda and Penguin hammers, ecommerce sites should aim for natural link profiles. This demands driving relevant backlinks from different sources and using different anchor texts. The best way to do this is to engage in content marketing, infographic marketing, social media, press release, etc.

5. Build Relationships And Not Just Links – Ecommerce sites that want to overcome the Panda and Penguin blues should focus on relationship building. Design marketing strategies that will help you build strong authority in your niche which will in turn boost your brand awareness. Content marketing and social media interactions will both naturally build your brand and expand your link profile. Besides, adding a blog to your ecommerce site will be of great advantage.

Recommended: The Watertight Strategy for effectively Writing Content for SEO in A Post-Penguin Internet!

Marketing Takeaway

Ecommerce SEO done right is the only panacea to a successful organic presence. To effectively position your ecommerce sites and online stores to drive the right type of traffic from organic searches, you must take into consideration your target audience and their needs. Create valuable content and avoid duplicating product descriptions. Be creative with your content marketing and you will be able to rank your ecommerce sites effectively. Remember, Google Panda updates is an on-going activity. Don’t fall under the hammer one time!

There are thousands of post-panda SEO products on sale right now but many are nothing but the same black hat SEO tactics dressed up new garbs. Do not be deceived. Click here for a workable and effectual ecommerce SEO solution that the industry leaders are recommending right now. It is also very cost-effective.

Your Turn: What do you think of ecommerce SEO today? Feel free to share your own strategies with us in your comments below.

How to Create Niche Site Content for Best Results

Content is king is a common maxim among online entrepreneurs. But when it comes to building niche sites your web content is not just king but the thin line between success and failure!

This means therefore that taking your niche site web content creation very serious is something you must not toy with. On the basic level, your niche site web content must be optimized to rank high on the SERPs. This way, those interested in what you are promoting can easily find, click on your links and visit your niche sites.

But it doesn’t stop there. The content must be able to achieve what I referred to in our previous post as your Most Wanted Response (MWR).

And so, in continuation of our Niche Site Duel 2.0 series, I desire to give you a low down on how to create your web content while infusing the MWR power into it. Like I mentioned in the post where laid out my Niche Site Duel 2.0 overall strategy, I’ve decided to create all of the web content for this challenge myself. What you’ll be reading in this post therefore is actually my website content creation strategy. I employ you therefore to read it carefully and never stop until you’re through because you’ll definitely learn something new from it.

Btw. let me point out here that I decided to create my own content because I’m a professional SEO website content writer. If you’re not very good at this and if you have challenges with the following strategy nothing stops you from getting web content writing services to help you out.

Creating Web Content using the MWR strategy

MWR Web Content Strategy – The Two Sides to the Coin!

If you remember very well, when I mentioned the MWR in our previous post I related it to the structure of your niche site. I said then that your niche site should be designed to achieve your Most Wanted Response which could be, joining your newsletter, clicking on your affiliate links, downloading a white paper, etc.  Please read the post again for the details:

Recommended: How To Setup Your Niche Sites The MWR Way!

Now, thinking only about your Most Wanted Response is like having a coin with only one side which to all intent is useless! But I’m sure you don’t want a useless strategy, right?

So, how do you ensure that your strategy has both sides? It’s simply by also taking care of  the visitor’s Most Wanted Response!

Yes, think about it.

When a visitor first lands on your niche site what is on her mind? Is it to register for your email list?  Or is it to click on your affiliate links? Do you think that is what she really want most from your site?

Think about it.

Now, can you really imagine what she is thinking about as she lands on your niche site? I’m sure you’re beginning to understand what she wants most right? In case you still do not get, it’s simply this:

Your niche site visitor’s most wanted response from you when she visits is to be given the right information that will help her satisfy her desires! She doesn’t want any more information overload. The internet has enough of that already. The information you present her must be concise and should be able to educate, entertain and empower her to achieve whatever purpose for which she is seeking that information!

So, how is that?

Now, the next question you may want answered is, how do you put these two sides of the coin to your advantage?

Here’s a simply guide to do that:

1. Create Information Packed Web Content Pieces – This could be text based, videos, infographics, etc. The primary purpose of these content pieces is to entice and encourage the visitor to trust and easily engage with your website. This will in turn make her more open to do what you want, whatever that is!

2. Infuse In Your Web Content Your MWR – You can do this in several way:

(i) Put calls to action (CTA) in your informative content. These are to help the visitor do what you want. If you don’t let them know they will never do it. So, at the appropriate point within your web content put a call to action either directing the visitor to click for more details or any other action you choose.

Key Web Content for Niche Sites.(ii) Write product reviews. A proportion of your content should be reviews of the products you’re promoting on your niche site. Some people advocate the 80/20 rule – i.e. 80% informative articles and 20% product reviews. For me however, you are the one in control. You are free to choose what is working for you. But in doing this, ensure that you use quality web content for your product reviews. Learning to write good quality product reviews will help you achieve more with your niche site.

(iii) Besides the two above, part of the web content should be industry news, case studies, whitepapers, etc. Infuse these whenever and wherever possible!

3. Optimize Your Web Content For Both the Search Engines and Your Human Visitors – One thing is sure about niche sites, if no one can find you on the search engines it means you’ve lost the battle! Search engine optimization (SEO) is the power of any niche site.

This is where the keywords phrases you selected during your keyword research comes to play. However, in these days of Google’s numerous Penguin updates, you must employ the very best tactics when it comes to SEO optimizing your niche site content. Make a wrong move and your niche site will be confined to the waste bin reserved for worthless web pages.

Niche Site Web Content Creation Takeaway

The Law of reciprocity is actually what is in operation here. It’s simple enough: If you can help enough people to get what they want, you can have all that you want!

So, MWR in web content creation is about you being able to understand what your most wanted response and the visitor’s most wanted response are and then satisfying both in your niche content. Your ability to do this expertly will determine the level of success you will be able to achieve.

I’m sure this makes enough sense to you!

Please share your views and questions with us in your comments below. And if this post is in any way helpful why don’t you share it with your online connections? A tweet or a Facebook/Google plus share will be highly appreciated!

A Content Marketing Strategy That Has Great SEO Benefits!s

Did you noticed that gradually and steadily content marketing is becoming the in-thing for internet marketers? Oh, you’ve noticed? So, are you now creating content for SEO benefits or, are you still using those SEO tactics that draws the anger of Google?

With the many updates and ‘push’ against all forms of blackhat SEO, Google has clearly shown that the way forward for businesses to promote and market their wares online is using quality and informative content – content that is designed with your site users in mind.

In this article therefore, I want to give a few reasons why you should be using content marketing as a blogger.

But First, What Really is Content Marketing?

content for SEO

Content marketing is simply a marketing format that involves the creation and sharing of content in order to attract, acquire and engage clearly defined and understood current and potential consumer bases with the objective of driving profitable customer action. Content marketing subscribes to the notion that delivering information to prospects and customers drives profitable consumer action. Content marketing has benefits in terms of retaining reader attention and improving brands. (Wikipedia)

Recommended: Strategic Content Marketing Using Time Tested Guest Blogging Tactics!

Content is king. You can say that again! That is why writing article is one of the most utilized Internet marketing strategy today. Internet surfers just can’t get enough of information on various fields. Providing information through these articles is a surefire way to drive hot traffic to your web site.

With the recent search engine updates, it’s obvious that SEO is no longer what it used to be. These days, you can’t just throw up a bad looking website, throw up common content, and build a few links and expect to rank well.

… You need to build a good and attractive website, write epic contents that solves peoples’ problems, build thousands of backlinks, and get thousands of social shares before you can see such result.

But problem is that it’s not easy to put all of this together. Building thousands of high quality links manually is really difficult and will take lots of your time and efforts. You may decide to outsource it which is also very expensive and even if you have the money, it will take months if not years to build those links. When it comes to social sharing, you won’t get them if you don’t have anything worth sharing unless you decide to purchase them from spammy accounts like fiverr.

The question now is…… how do you build thousands of links and get thousands of social shares naturally?

The answer?

….Content marketing!

Content marketing is the cheapest and most effective way to do SEO these days. Not only does writing highly quality SEO content produce links at a quicker pace than building them manually, but it’s also cheaper. Plus your content for SEO will naturally get shared on Twitter, Facebook, Google Plus Pinterest and a host of other social media sites out there.

Too good to be true right? Not in your life!

Okay, you have to pay for your Internet Service Provider. That’s all. Other things you need is your thoughts, your computer, and your hands. If you have those, nothing will stop you from typing words that will make you complete that article for your website. On which aspect of that process did you really shell out any cent? Maybe later when your electric bills arrive! 🙂

Difference Between Content Marketing and Paid SEO

You may also decide to spend some money on content marketing by outsourcing it to sites like Elance and Odesk which is not bad provided you get nothing but high quality content from them. But there is one big variance between paying to do all of the things above versus spending the money on content marketing.

Guess what that is…..

You may be surprised to hear this but it’s the real truth, your marketing content carefully crafted with SEO in mind does not get affected by algorithm updates, but paid SEO does. Search engines can tell when you provide value, and in the long run that’s the kind of stuff that they want to make sure that stays high in the rankings.

So instead of investing in short term solutions that may increase your overall rankings and traffic, why not invest in the long term marketing solution of content for SEO?

Content marketing does not only involve posting on your blog alone, you should also start guest blogging if you have not.  Guest blogging will not only give you targeted traffic and quality backlinks, it will also brand you.   A key requirement to a successful content marketing strategy is owning powerful social profiles, make sure you build up your Twitter and Facebook profiles.

Concluding Thought

Believe it or not, content marketing has become the easiest way to dominate your niche in and out, so forget about traditional SEO tactics for now and solve your reader’s problems and traffic will surely come. While writing, make sure you use a good and eye-catching headline because no matter how good your content is, if you can’t write attractive headlines, no one will read your content. Period!

I wrote a detailed post on how to get Inspirations for a new content; it might interest you to check it out. Finally, you must know that success is not an overnight event; consistency is the name of the game. Keep doing it right and the results will definitely come. Remember the almighty Google is not done yet with his updates. This time it might be Google Anaconda, so get your bullet proof now and start writing content for SEO. Lol

Thanks for reading.

So, what’s your thoughts on content marketing, SEO and blogging success? Share with us in your comments below.