Guest blogging? To what intent?
Why invest your time and energy to craft some highly informational and useful content and then put it up in another’s blog?
Is it simply to get attention or do you want some free traffic?
Are you gunning for greater brand awareness or is your desire a wider following?
Now, if my guess is right, you’re definitely interested in all of these and much more! But come to think of it, if you’re already guest blogging are you truly achieving all of these with your guest posts?
As I mentioned in my previous post, I’m starting a guest blogging series that is aimed at helping you craft monumental guest posts empowered to generate endless traffic for you. This one is going to be quite different from any article you have read on guest blogging before now. It doesn’t matter your level of understanding about this topic you’ll definitely love this.
And so, without any further ado, let’s get on with it.
But first, the basics…
What Is Guest Blogging?
Chances are you’ve written guest posts before or you have heard many times other bloggers talking about it.
But what really is guest blogging?
Is it something that should be regarded as a work of beauty or art or, is it something to be simply judged for an award or recognition like in a guest blogging contest?
Of course, there have been and there will always be some form of guest blogging contest where the guest bloggers are awarded some prizes for their work. My first guest blogging experience was actually a blogging contest. The good thing is that though I was guest blogging for the first time, I still came with a good prize with my post!
Want to read the full story? Ok, click this link and read it!
But not minding that, I want to say guest blogging is neither a work of beauty or art.
Guest blogging is a marketing tool and a salesman combined! Its purpose is to PROMOTE and SELL. Your guest post would have succeeded only when it is able to persuade the reader to click on your link and visit your blog/site. Any guest post that fails to do this is simply a wasted effort!
Guest blogging is the art of creating quality and compelling content and publishing it in another person’s blog with the mind of driving warm and targeted traffic to your business site/blog. It is about providing thought leadership and relevant information that will help you get attention and build trust among your target audience.
When it comes to guest blogging if you can combine quality with quantity, you would have hit an income-producing traffic goldmine that is sure to astound you.
So, What Really Is The Secret To Guest Blogging Success?
I know you’ve been eagerly waiting to hear it. And so here it is,
Begin With The End In Mind, Always!
When it comes to content marketing using guest blogging you cannot ignore this very important point. You must be clear from the very beginning what you expect to achieve with your guest posts.
I’ve discovered that 97% of guest bloggers fail in this area. From accepting guest posts on the Web Income Journal, I’ve discovered that many bloggers never care to get this one important element straight on.
Here are a few reasons why many guest blog and my comments on each. Go through them and if you want to succeed with your guest posts, simply pick your choice!
1. Building Back-Links:
This appears to be the most common reason why many write guest posts. But as much as this sounds fine, I’ve discovered that many who guest blog simply for this purpose produce nothing but sub-standard content. Too bad you would say!
Many of them do not realize that there is a great difference between writing articles for submission to article directories and writing guest posts for publishing in blogs.
So, if your desire is to produce monumental guest posts that will get you hordes of endless traffic, you must go beyond building back-links with your guest posts.
2. Drive Quick Burst of Traffic:
There is no doubt about it; guest blogging is first and foremost about driving traffic. It’s because you want to funnel some traffic from the host blog to your site/blog that you choose to take one of your content and get it published somewhere apart from your blog.
Unfortunately, if this is the only reason why you want to write a guest post, then you are going to get a burst of traffic just at the time when that article is published. Luckier still, you may be able to drive some more traffic for another one or two weeks!
The greatest irony of it all is that guest posts written with only traffic in mind do not succeed in generating the desired traffic. Most of these posts may succeed in creating a burst of activity on the host blog as the readers interact and post comments but none will be willing to click on the guest blogger’s links to see what they have on their site!
I’m sure you may have experienced something like this before. Well, I’m just assuming! 🙂
But, there’s a better way!
3. Promote Your Personal And Professional Brand:
Now, this is another reason why many guest blog but unfortunately only a few truly guest post for this reason!
Those who guest post for the purpose of promoting their brand will always go for quality rather than quantity. These ones treat their subject with depth and expertise. They handle it in such a way that anyone reading the article will be convinced of their expertise.
And this is paramount if you want to generate a horde of endless traffic with your guest posts!
You will agree with me that there is virtually no subject matter that someone else has not written about online. In fact, about 99% of the content you read on blogs is nothing but the same ideas presented in different ways!
Shocking? Not really!
But it’s the truth anyway. So if you expect someone to click on your links and come visiting your blog or website after reading your guest post there must be an incentive. And most times that incentive is the authority and expertise that your article is able to impact on the reader.
So, What Should Be Your Take Away From This Post?
Simple, if you want to powerfully use guest blogging to both promote and sell your products/services online you will need to decide on your objectives. Decide if what you want is to increase your site traffic or you simply want to build links to improve your SEO. You can also decide if what you want is to increase your presence on specific authority sites so that more people will become aware of your brand name.
This is crucial and once you’re able to think this through with every single guest post you write, you’ll be able to guide your readers to do what you have in mind with your guest posts! Besides it will help you stay focused when writing your content.
So, are you itching to craft your guest post already?
Don’t be in such a hurry. We still have a lot to discuss on this topic. But for now, I’ll be glad to know what you think of this. Post your comment below and if you’re not yet subscribe this blog, do it now so as not to miss any of this great stuff!
To your guest blogging success!