Is Your Blog A Success? Here Are 5 Tell-Tale Signs That Will Help You Know For Sure!

When you started that blog there’s no doubt that your plan is to make it a success. But how far have been able to do this? How do you really know that you’re succeeding with your blog?

Indeed, it’s not always easy to measure the success of your blog. To really get to grips with how your blog is progressing, you should have clearly set out specific goals. Then, once those aims are met, you’ll know you’re doing well. But beyond that there are a few other signs that will tell you if your blog is really a success or not.

How to know for sure that your blog is a success

5 Signs That Your Blog Is a Success

1. A Brand

Brands aren’t just for big businesses. They have to be created no matter how big or small your blog is. It’s all about making your brand memorable and giving it an identity that will stay with people long after they’ve moved on and left your web page. This is certainly not an easy thing to do, but it definitely is possible Think about what makes your favorite brand memorable, and then apply what they do to your blog but on a smaller scale. This means creating a good design for the blog and a logo and name that will stick with people.

2. An Audience That Keeps Coming Back

A blog is nothing without a proper audience. You might as well give up and move on if you’re not interested in creating an audience. Your aims in terms of audience size will depend on what your blog does. If you’re operating in a niche, you might be perfectly happy with a small readership, and that’s fine. But if you have a lot of people visiting once and then never coming back, you have a problem to deal with. This suggests that people don’t feel like they have a reason to come back, so it might be time to up your game.

3. Strong Social Media Integration

A professional blog needs to be fully integrated with multiple social media accounts. This is not just something that’s a good idea, it’s absolutely vital to a blog’s success. It gives a feel of professionalism and dedication on behalf of the blogger. It can seem like the blogger isn’t really taking things seriously if they’re not creating a fully rounded internet presence for their blog. Don’t just stick to the conventional social media channels either. There are lots of other ones like Instagram and Pinterest that can be really useful too.

4. Monetary Income

I’m sure you all want to make money from your blog, but it’s not as easy thing to do. To start with, your blog will probably not make any money at all. But if you stick at it, you should get there in the end. It’s a matter of working hard to build up your readership with marketing techniques. You will then have to use advertising on the website. You can learn a lot about Pay Per Click Marketing at simplilearn.com. This will give you all the skills you need to make a success of advertising on your blog. Then watch the cash flood in.

5. A Blogger Who Enjoys What They Do

There’s really no point trying to write a blog if you’re not enjoying it. It has to be something you love and look forward to. If you ask, you should stop doing it if every post you write seems like a huge chore. And, to be honest, you can usually tell when a blog post has been written by someone who doesn’t have a passion for what they’re doing and what they’re writing about. And you don’t want to send that kind of signal to your readers because they’ll probably start to head elsewhere.

So, checking this against your blog right now do you think your blog is a success? Feel free to share with us in your comments below.

Paper Work And Running Your Business: What I Discovered Recently!

As online entrepreneurs, there are a lot of things we take for granted.

For example, trying to keep your business completely paperless.

As much as this sound great the fact still remains that completely keeping paperless offices is not feasible for now as there will always be the need to have some information in official papers.

As it is now, some government requirements and legal necessities requires us to keep paper records. This is why no matter how much you try to keep everything “digital” it is advisable to have some of your documents in paper form – just in case there is the need for it!

I recently had the need to do this and that was when I discovered that there are actually different papers for different uses and purposes. Deciding on which to go for was a little problematic but at the end I got what I wanted.

Now, if you think paper is paper, then you will be surprised how wrong you are. The fact is, if you take your business serious (and you should) then you will want to present a professional look for your brand.

This is one reason why you will want to purchase nothing but the best official papers for your business.

Besides, if you want to run your home business office effectively, you are going to need to purchase several different kinds of paper.

Why?

Well, I discovered that for each job you do in the run of a day, there is a particular kind of paper that will get the job done best. So as a business it is important that you have the right type of paper for each job.

In this article I want to talk about some of the standard forms of paper that I discovered you will need for the day to day running of your business. So whether you’re running a “digitalized” or a brick and mortar business, you will definitely find this info useful.

So let’s begin, shall we?

Using paper work for your business

1. Printer Paper

All printer paper is not created equal.  For a truly crisp, true-to-colour prints, you will need to match the paper you use to the type of printer you have.  For example, if you have a laser printer, you’ll need laser printer paper.  This will give a smooth, professional-quality finish to your printouts.

If your printer is an inkjet or a combination of printer, scanner and copier, multipurpose paper designed for inkjet printers will do the job just fine.

2. Photo Paper

Is your printer designed to print photos? Then you’ll need to invest in dedicated photo paper for best results.  This paper is designed to give crisp photos with ink that does not bleed.  This can be an affordable option over having photos printed professionally if this is something your office does frequently.

3. Recycled Paper

Recycled paper is best reserved for internal correspondence, where image and professional appearance isn’t the top priority.  Because of its recycled nature, this type of paper often features a duller colour with small specs of fibres, etc. in the paper, which can give a more rustic appearance. It is an environmentally responsible and affordable choice for printing emails and internal memos or other in-office correspondence.

4. Office Stationary

Even in our technology-driven world, there are still occasion where nothing but a pen and paper will do the job.  Be sure your office stationary supply cupboard is stocked with things like notepads (for taking down notes during meetings, etc.) sticky notes (for annotating documents and leaving quick notes for co-workers) and telephone message pads.  These things may seem outdated in a modern office, but they aren’t.  Sometimes a pad of paper is the most efficient tool for doing the job.

5. Envelopes

This is often overlooked when some people stock up on their office paper supplies.  Unless you do everything electronically, you are probably going to need envelopes for things like sending out invoices, distributing product information and other types of sales correspondence.  A variety of sizes and types will help cover your bases.

Conclusion

Give or take, every office needs paper. And so, to be sure you are getting the best results out of your printer and copier, it’s important that you purchase the right kind of paper.  Beyond that, paper products are used at virtually every turn in an office, so always be sure you stock up on everything you’ll need.  There’s nothing worse than needing to take down an important message and not having something to write it on!  Your choice of paper sends a message about your company’s image.  Make sure you are sending the right one.

Jetpack By WordPress.com: A WordPress Plugin Engineered To Make Blogging Enjoyable!

One reason the WordPress blogging platform has become very popular today is the abundance of plugins that makes your blogging experience an enjoyable one. With wordpress plugins you can do a whole lot of things with your blog.

However, there is one drawback to the use of plugins – the more the plugins you install the more the load on your site resulting in increase in use of server resources.

This has several negative effects on your blog. For example, slow loading sites are a headache to online users and therefore many will readily click away before the site loads. Also the search engines would penalize your blog with low page rank if it is too slow in loading. Besides,  the increased use of server resources will help up to your cost as your webhost will expect you to upgrade your hosting package to accommodate the increase!

You can see therefore, that though using wordpress plugins can very beneficial to your blog they can also add some unnecessary cost and inconvenience to the blog.

Jetpack by WordPress.com

Jetpack to the Rescue!

I recently started using the Jetpack plugin by wordpress.com across several of my wordpress blogs; and this is for a reason.

I remember using the plugin on the Web Income Journal blog a couple of years back but had to remove it after I read a blog post that spoke some negative things about the plugin. Yes, without actually really investigating and substantiating those claims, I pulled out the plugin and even made an uninformed post titled:

WordPress Stats Plugin: I Dished JetPack; Long Live JetPack!

However, of recent while doing some research I read another blog post that mentioned Jetpack as one plugin that could do one of the things I was looking to do. This made me to take a second look at the plugin and I must say that I’m pleasantly surprised at what is contained in this plugin.

I’ve just discovered that besides helping to reduce site load, because it will help you reduce the number of plugins on your blog, Jetpack also gives you a wide range of blogging tools that will make your blog the better for it.

Why I Have Again Made Jetpack My #1 WordPress Plugin!

As I mentioned earlier, I once considered Jetpack as an unnecessary plugin but today that opinion has been reversed! I now consider Jetpack as one plugin that every blogger must have.

But why this sudden change?

Let’s take a look at some of the tools contained in this plugin to help you understand why I have suddenly made this “about-turn!”

1. Site Stats – All of us love those figures! Nothing gives you more joy Site Stats using Jetpack by wordpress.comthan when you load your stats page and you see how many people have visited your blog, where they came from, what pages they checked out on your blog, how long they stayed on the blog, from which page they exited, etc.

I know that there are different plugins that helps you with this. However, while most of them require you to visit a third party website to know these stats, Jetpack gives you the ability of knowing all of these right on your wordpress blog dashboard.

2. Contact Forms – This is another very important aspect of your blog that is contained in the Jetpack plugin. Contact forms help you on several levels both as a feedback tool and a way of communicating with your blog readers.

Before now I have always used the Fast Secure Contact Form plugin for adding contact forms to my blog. But I’ve just dished that plugin for Jetpack! Why? Because that’s one plugin less on the blog!

Recommended: The Uncommon Guide To Crafting Blog Post Titles That Drives Attention & Traffic!

3. Social Sharing – In these days of our socially connected internet giving your site visitors some easy way to share your posts with their social media friends is something you don’t want to do without. Again, Jetpack has this built in and therefore you don’t need to add some extra plugin to your wordpress for your blog readers to share your posts on social media.

Jetpack Social Sharing4. Publicize – Beyond the ability of your blog readers sharing your blog posts on their social media profiles, Jetpack also has a built-in module that helps you to automatically submit your blog posts to social media sites like Facebook, Twitter, LinkedIn, Tumblr and Path. To me this is really a great resource as you don’t have to manually submit your posts whenever you publish a new one.

5. Blog/Comments Subscription – Giving your blog readers a way to stay connected with your blog is important for the success of your blog. Once a reader is subscribed to your blog, they are able to receive new updates automatically without any extra work on your side. Also, readers can subscribe to comments enabling them to receive notifications anytime a new comment is added.

Several other plugins offer these separately but with Jetpack you have all in your package! The good thing about Jetpack subscription you can add a check box beneath the commenting box giving the reader an easy way to subscribe. Also there is a sidebar widget for adding the subscription box on the blog sidebar.

6. Mobile Theme – No doubt, at a time when more and more people are going mobile in all areas of life, enabling your blog for these users is the best thing you can do for your blog. Right now there are various plugins and tools that will help you do this. Some are free but others come with a price tag.

It will interest you to know that Jetpack come packed with a mobile theme that is ready for use on your blog. I actually found this to be one of the greatest tools you don’t want to miss.

Recommended: A Step By Step Guide on How to Migrate WordPress Site like A Pro!

7. Jetpack Comments – Of recent different third party blog commenting systems have come on stream. Most of these commenting systems seek to replace the default wordpress commenting system with their own while others simply integrate with the default commenting box.

Jetpack Comments will replace the default commenting box with a new design, readers can still use the default features when commenting.  But beyond that Jetpack enables your blog readers to easily log into their WordPress.com, Twitter.com, or Facebook.com accounts when commenting on your site.

Jetpack wordpress comments

8. Extra Sidebar Widgets – This one helps you to easily add widgets for RSS feeds, comment RSS feeds, Twitter, Facebook Like Box and Images to your blog sidebar. I know that many of us are already using some other plugin to add these to our blog’s sidebar but why use something else when this on just one plugin?

9. Enhanced Distribution – This is one of the tools that are automatically activated when you activate the Jetpack plugin. What it does is to automatically take your published content and share it instantly with search engines. This is actually a plus for your blog as it helps to increase your reach and traffic.

10. Photon – We are all aware of the importance of having super fast-loading blog. There are different solutions for this, one of which is the use of third party content delivery networks. The Jetpack plugin comes with a built in content delivery network powered by WordPress.com. Activating this module will enable you to load your blog images from the WordPress.com content delivery network thereby reducing the burden on your Web host.

Jetpack Marketing Takeaway

The above are just 10 of the 26 different tools contained in the Jetpack plugin by WordPress.com. Implementing this plugin has helped me to remove about 7 other plugins which to my own estimation is definitely a great plus for the blog.

And so my advice is, if you have not tried it, now is the time to do so. Simply go to Plugins >>> Add New and then search for Jetpack. Looking forward to reading your own review of this plugin once you have installed it!

Over to you: Are you presently using the Jetpack plugin? What are your experience using it? If you are not using it right now do you have any specific reason why?

Is Google External Keyword Tool About to be Laid to Rest?

Do you depend on the free Google external keyword tool for your keyword research?

Then this will interest you.

You’ll agree with me that the Google external keyword tool is one tool that SEOs and webmasters in general will not want to ignore with a wave of the hand. Despite the fact that there are many paid keyword research tools which you can use to do a faster job when doing keyword research the Google external keyword tool is simply a darling, whether you are an experienced or a newbie SEO!

Personally, I’m a big advocate of this keyword research tool. My preference for it is not because it is the best in the market but for the simple reason that Google, being the biggest and most popular search engine on the net right now, have more data that you can use for your keyword selection.

This fact is attested to by the many paid and free keyword research tools that use data from the external keyword tool.

So, you can imagine my surprise when, a couple of days ago while doing keyword research for the ongoing niche site challenge I saw something that caught my attention. Right on the keyword tool page there is this notice:

“In the coming months, the external Keyword Tool will no longer be available. To get keyword ideas, sign in to your AdWords account and try Keyword Planner.”

Google External Keyword Tool going? As you can see the notice is very clear: the external keyword tool will no longer be available in the coming months!

And what more?

Google wants you to create a Google Adwords account and try their Keyword Planner if you want to have access to the keyword tool!

As you do know a Google Adwords account points to one thing, spending some money on Google’s Pay Per Click (PPC) program which means you’ll need to make some money for Google as an advertiser! You can say Google’s business acumen at play again!

Recommended: Business Lessons You Can Learn from Google’s Company Philosophy!

Ok, for now you don’t need to spend money as a Google advertiser for you have a Google AdWords account. If you have a Gmail account (and who don’t have one these days when Google has tactically propelled us to have a Google plus profile?) you can login with that info right now and have access to the Keyword Planner for free.

But the question is, for how long will Google keep it open to everyone for free?

That is definitely a question that will be answered in nearest future. And please note that in that notice, Google said, “sign in to your AdWords account and TRY Keyword Planner.” (EMPHASIS MINE!) But that actually appears to be telling us that we are only trying out the tool, something else may be coming! 🙂

The External Keyword Tool vs The Keyword Planner!

It will interest you to know that the Google external keyword tool and the Keyword Planner don’t actually work the same. While you will be able to still conduct your keyword research within the keyword planner, the purpose of that keyword research within the Keyword Planner is focused on anticipating demand for topics related to your products and services. This means you will need to take some different approach when running a keyword research with that tool.

Additionally, the Keyword Planner can also help you research your keyword ideas while giving you the ability to estimate the potential traffic.

In this regard one will say Google is now giving us more, since you can use the insights from the Keyword Planner to optimize your existing website, blog and social content as well as inspire new content topics.

google-keyword-planner

But again, the question is: will Google give all these for free forever? While I cannot answer that question with a definite “yes” or “no” I think we may yet receive some more news from Google about this in the coming months!

But then we can rightly say right now, RIP Google Reader and to the Google external keyword tool we may say, may this not be your death toll! 🙂

Happy 4th of July, America!

Before signing off, let me use this opportunity to wish our American friends, brothers and sisters a happy 4th of July celebrations. As you celebrate the declaration of Independence and look forward to the fireworks my happy wishes are with you. Have a happy celebration!

If you are looking for some good deals as a gift to some loved one or you just want something for yourself to celebrate this day, then there is no better place to look than Amazon.com. Follow this link to check out these 4th of July Deals from Amazon.com!

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Amazon.com Widgets

Over to You: So, what do you think of Google pulling out the external keyword research tool? Do you think this is another way of Google trying to make some more money from SEOs? If Google turn around to put a restriction on the use of the keyword tool wanting only paid advertisers to use it will you gladly pay to use it? Please share your views in your comments below.

How To Use Stock Imagery To Skyrocket Your Blogging Career

[Editor: This guest post was written by Stephen Summer. Please see below for details about his offers.]

Blogging is work and strenuous work for that matter!

This is a bitter truth that many bloggers realize very early in their blogging career. And when they do the effect is easily seen in the downward trend in their passion for blogging. Very soon their enthusiasm and high hopes of making it big and living the internet life style is deflated as they become dismayed without any future in the blogosphere.

This is really pathetic but whether you’re presently passing through this phase or you have already passed through it one thing you must realize is the fact that this happens all the time. From the prevailing statistics however, this stage usually set in when your blog gets stuck at a level where it is finding it tough to lure new visitors and to retain the number of returning visitors.

Of course, we do know that traffic is the backbone for the success of any blog. Once you cannot drive new traffic to your blog and the returning readers are dwindling then you are already approaching that plateau point and you must do something really quick.

But not to worry, I have a humble and doable solution for you and that is using stock imagery in your blog posts.

Now before you begin to accuse me of trying to rob you off all your fortunes that you have amassed after so many hours of hard work, let me quickly say I have no such plans. What I am trying to do is to help you put some new life and color into your blog which may just translate into more fresh and repeat traffic. And this new lease of life can really fire up your zeal for blogging again!

using stock imagery in posts

Here are some reasons why you should consider using stock imagery in your blog posts:

1. Images are Really Powerful

Just imagine a magazine with texts crawling all over and no images to complement the bare facts and figures. It is hard to imagine, right? Then how could you expect that your blog will be able to hook onto the attention of the users without images? There is no doubt about it, good images contribute to the popularity of a blog and great images can make your blog shoot to fame.

But wait, you cannot just go out there and steal other people’s images and pass it as your own. So, the only option left is garnering some credit for images in some leading stock photography sites and then using them on your blog. It’s that simple!

2. A Blog Does Not Need To Be Text Based

Why do you want to bore people to death with your dry statics? Why not put some life into those bare bones? You can really do this by coming up with some images that come with additional dose of twist and turns. However, if your photography skill is not that much impressive, you can pass the buck to stock photography sites as they have the best photography talents all over the world. Just find out the best images that are supposed to give your post a new lease of life and see a visible increase in the visitors’ interaction. And the good news, you would not have to put that much pressure on your pocket since there are some discount coupons available on leading stock photography sites like Jupiter Images, Phtos.com. Get them fast and you are good to go!

3. Pinterest Is Watching!

Ok, I think you will want to consider this one really quick. Pinterest is another great social media site that is in the making and if you wish to be a part of it, you need to make sure that your blog has a good volume of traffic otherwise, no one would care to repin your post or come up with an interesting comment. And come to think of it, the concept of Pinterest is  nothing but images and so if you have any intention of being a part of this great revolution then you have no other option but to use images that are high in quality and powerful enough to seize the attention of the viewers.

4. It Makes Your Blog Look Beautiful

Wondering how looking good or smart can help your blogging career? Well, believe me even in this digital age, looking good is the first requirement to have a crush on. You cannot make you blog look pathetic and ugly with only texts surrounding it. You need to impress your visitors and the only way you can achieve this is by adding awesome images.

Ok, I have tried to help you see reason why you should consider using stock imagery in your blog posts. The simple reason is to put some new lease of life into your blog helping to bring in new traffic. As you do know the simple rule of thumb in blogging is:

More Visitors = More Money = Great Blogging Career

Social media sites like Pinterest have somehow made us realize what good pictures can do for us. Now is the time to put this to your advantage and the quickest way to doing this is using stock imagery. Once you start you would soon realize that it is really the best thing you have done.

Over to You: Are you using stock imagery in your blog posts or do you do you images yourself? let us hear your opinion in the comments section.

[A Photos coupon is available here and a discount for Jupiter images is offered in Stephen Summer’s site. He is an advocate of using photos to better convey your messages on your blog.  He is a professional blogger and social media addict. He is associated with a coupon blog and writes different articles on promotional codes. Stephen lives in Saint Louis, MO, with his family and enjoys working from home as a blogger and writer.]

The Secret to Getting Hordes of Endless Free Traffic as a Guest Blogger!

Guest blogging? To what intent?

Why invest your time and energy to craft some highly informational and useful content and then put it up in another’s blog?

Is it simply to get attention or do you want some free traffic?

Are you gunning for greater brand awareness or is your desire a wider following?

Now, if my guess is right, you’re definitely interested in all of these and much more! But come to think of it, if you’re already guest blogging are you truly achieving all of these with your guest posts?

As I mentioned in my previous post, I’m starting a guest blogging series that is aimed at helping you craft monumental guest posts empowered to generate endless traffic for you. This one is going to be quite different from any article you have read on guest blogging before now. It doesn’t matter your level of understanding about this topic you’ll definitely love this.

And so, without any further ado, let’s get on with it.

But first, the basics…

What Is Guest Blogging?

Guest Blogging Series

Chances are you’ve written guest posts before or you have heard many times other bloggers talking about it. 

But what really is guest blogging?

Is it something that should be regarded as a work of beauty or art or, is it something to be simply judged for an award or recognition like in a guest blogging contest?

Of course, there have been and there will always be some form of guest blogging contest where the guest bloggers are awarded some prizes for their work. My first guest blogging experience was actually a blogging contest. The good thing is that though I was guest blogging for the first time, I still came with a good prize with my post!

Want to read the full story? Ok, click this link and read it!

But not minding that, I want to say guest blogging is neither a work of beauty or art.

Guest blogging is a marketing tool and a salesman combined! Its purpose is to PROMOTE and SELL. Your guest post would have succeeded only when it is able to persuade the reader to click on your link and visit your blog/site. Any guest post that fails to do this is simply a wasted effort!

Simply defined,

Guest blogging is the art of creating quality and compelling content and publishing it in another person’s blog with the mind of driving warm and targeted traffic to your business site/blog. It is about providing thought leadership and relevant information that will help you get attention and build trust among your target audience.

When it comes to guest blogging if you can combine quality with quantity, you would have hit an income-producing traffic goldmine that is sure to astound you.

So, What Really Is The Secret To Guest Blogging Success?

I know you’ve been eagerly waiting to hear it. And so here it is,

Begin With The End In Mind, Always!

When it comes to content marketing using guest blogging you cannot ignore this very important point. You must be clear from the very beginning what you expect to achieve with your guest posts.

I’ve discovered that 97% of guest bloggers fail in this area. From accepting guest posts on the Web Income Journal, I’ve discovered that many bloggers never care to get this one important element straight on.

Here are a few reasons why many guest blog and my comments on each. Go through them and if you want to succeed with your guest posts, simply pick your choice!

1. Building Back-Links:

This appears to be the most common reason why many write guest posts. But as much as this sounds fine, I’ve discovered that many who guest blog simply for this purpose produce nothing but sub-standard content. Too bad you would say!

Many of them do not realize that there is a great difference between writing articles for submission to article directories and writing guest posts for publishing in blogs.

So, if your desire is to produce monumental guest posts that will get you hordes of endless traffic, you must go beyond building back-links with your guest posts.

2. Drive Quick Burst of Traffic:

There is no doubt about it; guest blogging is first and foremost about driving traffic. It’s because you want to funnel some traffic from the host blog to your site/blog that you choose to take one of your content and get it published somewhere apart from your blog.

Unfortunately, if this is the only reason why you want to write a guest post, then you are going to get a burst of traffic just at the time when that article is published. Luckier still, you may be able to drive some more traffic for another one or two weeks!

The greatest irony of it all is that guest posts written with only traffic in mind do not succeed in generating the desired traffic. Most of these posts may succeed in creating a burst of activity on the host blog as the readers interact and post comments but none will be willing to click on the guest blogger’s links to see what they have on their site!

I’m sure you may have experienced something like this before. Well, I’m just assuming! 🙂

But, there’s a better way!

3. Promote Your Personal And Professional Brand:

Now, this is another reason why many guest blog but unfortunately only a few truly guest post for this reason!

Those who guest post for the purpose of promoting their brand will always go for quality rather than quantity. These ones treat their subject with depth and expertise. They handle it in such a way that anyone reading the article will be convinced of their expertise.

And this is paramount if you want to generate a horde of endless traffic with your guest posts!

You will agree with me that there is virtually no subject matter that someone else has not written about online. In fact, about 99% of the content you read on blogs is nothing but the same ideas presented in different ways!

Shocking? Not really!

But it’s the truth anyway. So if you expect someone to click on your links and come visiting your blog or website after reading your guest post there must be an incentive. And most times that incentive is the authority and expertise that your article is able to impact on the reader.

So, What Should Be Your Take Away From This Post?

Simple, if you want to powerfully use guest blogging to both promote and sell your products/services online you will need to decide on your objectives. Decide if what you want is to increase your site traffic or you simply want to build links to improve your SEO. You can also decide if what you want is to increase your presence on specific authority sites so that more people will become aware of your brand name.

This is crucial and once you’re able to think this through with every single guest post you write, you’ll be able to guide your readers to do what you have in mind with your guest posts! Besides it will help you stay focused when writing your content.

So, are you itching to craft your guest post already?

Don’t be in such a hurry.  We still have a lot to discuss on this topic. But for now, I’ll be glad to know what you think of this. Post your comment below and if you’re not yet subscribe this blog, do it now so as not to miss any of this great stuff!

To your guest blogging success!

Social Media Marketing: Common Mistakes Bloggers Make and How To Aviod Them!

Blogging and social media tipsSocial media marketing has fast become a powerful way of promoting businesses online. As a blogger promoting your blog post via social networks is a great way to get new readers to your site. Facebook and Twitter can be a great tool, but there are also a few common mistakes bloggers make that cost them readers. To help you better market your blog using social media here are some common mistakes you must avoid as a bloggers. These mistakes have been found to be the top reasons why many bloggers are not making any real impact on the social social networking sites. Avoid them by all means possible!

1. Mixing Business with Pleasure

Too often bloggers use a personal account on Facebook or Twitter to promote their site. This can lead to a few big mishaps and I’d advise against it. What bloggers should do instead is create a dedicated account for their blog on whichever social network they wish to use. This cuts down on embarrassing mix ups and gives you a few key advantages. One of those advantages is a business Facebook page. Unlike a regular Facebook page, a business Facebook page allows users to receive updates with a “like.” This cuts out messy friend management and leaves you off the hook for things like spam accounts. On Twitter, a dedicated account for your blog lets you make sure you’re included on the right lists.

Getting Political

Social networks are home to many a grassroots campaign for various causes. Most bloggers know to avoid political leanings in order to avoid alienating readers. Many of those same bloggers forget that on social networks. Sometimes doing something as simple as “liking” a political candidate can be enough to aggravate some of your readers. Chances are, readers who leave your site because of feeling alienated will never return. It’s important to remember that no matter how you feel about an issue, some of your readers will be on the other side. This is another reason it’s important to keep your site’s social networks and personal social networks separate. Even if your blog deals with politics as its niche, you may want to be careful whom you support publicly. Many a Republican blog now openly regrets supporting George W. Bush, as an example, because of his poor approval ratings.

2. Forgetting Grammar

One of the most common mistakes bloggers make on social networks is forgetting that grammar and spelling are important everywhere. You should never put out a status update or tweet that isn’t up to the same standards as a blog post. It’s important to remember that you’re representing your brand with every word you type, regardless of where it’s sent out. This is particularly bad on Twitter, where the character limit leads many bloggers to shorten words. This makes your blog look bad and is almost always a bad idea.

Indeed, these social media marketing mistakes may appear basic but if you allow them in your promotions much of your effort will simply be wasted.