Get Your Web Content Read With These 5 Brilliant Content Writing Tips!

Get more people to read your content

So, content is king, right?

But how many times have you written that really powerful piece of web content but no one cared to read it talk less of sharing it!

Yes, content MAY be king, but the truth is, no one wants to labor on a piece of content and all it achieves is a few visits now and then. Such a situation is not only frustrating but demoralizing.

But, not to worry, there is help.

There are some very exciting findings about website reading patterns and usability which, if used well, can help you create content that people will be eager to read and share. In this article I want to draw your attention to these findings and how you can use them to up your game.

So, let’s begin by looking at…

How People Read Content Online

Back in 1997 Jakob Nielsen and John Morkes discovered through a study that 79% of people online will scan your web site while only 16% will care to read it word for word!

“They don’t. People rarely read Web pages word by word; instead, they scan the page, picking out individual words and sentences.”

Now, you say, that was 1997! But the truth is, that has not changed today. In fact, with more and more people using mobile devices to access the internet and with so much more taking people’s time, you can be sure that more and more people NOW scan rather than read your content.

And of course, the W3School agrees with this finding. In an article titled: “Web Site Design” they affirmed the fact that users scan rather than read through a web page:

“A typical visitor will NOT read the entire content of your Web page!

No matter how much useful information you put into a Web page, a visitor will only spend a few seconds scanning it before he/she decide whether to leave or to stay.

Be sure to make your point in the very first sentence of the page! After that, try to keep the user occupied with short paragraphs, and new headers down the page.”

From these and many other findings it is clear that that writing content is not enough of itself. Getting people to read that content must form a BIGGER part of your content writing plan.

Here are some suggestions on…

How to Get More People to Read Your Content

1.    Improve Your Website Load Speed

It is interesting to know that while websites’ load speed has increased significantly in recent times at about 7.72 seconds on average, website users on the other hand expects your website to load within the first 2 seconds!

To prove how important this is, Amazon and Walmart did separate tests and the results were instructive. While Amazon reportedly increased revenue by 1% for every 100 milliseconds improvement to their site speed Walmart increased conversion by 2% for every 1 second of improvement on their site!

It doesn’t matter whether you are blogger or ecommerce site you need to take a cue from these two online giants. Use the suggestions on Yahoo! Yslow and Google Page Speed to improve your site load speed if you want more people to read your content.

Also hosting your website on a CDN webhosting platform can also be of great help when it comes to improving site load speed.

Besides, you should use a small number of quality, optimized graphics, and keep your page content down to two, or at the most three MS Word pages.

2.    Write In Inverted Pyramid Style

What is the inverted pyramid style of writing? It is simply a turning around of the usual writing style where you start with an introduction, background information, findings and then finally presenting your conclusion or recommendations last.

When you write your web content with such a style it means your website visitors will need to read a lot of information before they reach your conclusion and recommendations – a BIG reason for them to abandon your content in a matter of seconds!

It is advisable however, to turn this around and write your summary first, and then add the details. Doing this will help in getting their attention quite early and will be able to convince them to scroll for more of your content.

3.    Write Scannable Text

This is the suggestion of both Jakob Nielsen and John Morkes and the W3School. If 79% of online users will only scan your web content then that is what you should give them.  A simple way to do this to write in short sentences and paragraphs, and break up excess information into different pages.

Here’s what Jakob Nielsen and John Morkes recommends:

•    Highlighted words
•    Meaningful sub-headings
•    Bulleted lists
•    One idea per paragraph

4.    Be Less Promotional And Subjective

The tone and style of your writing has a lot of influence on how people will read and use the content. When Nielsen and Morkes measured the effect of different styles of writing on five versions of the same website the following versions had the following improvement in per cent according to their test readers:
.
•    Concise version with about half the word count as the control: 58%
•    Scannable layout with the same text as the control but easily scanned: 47%
•    Objective language using neutral rather than subjective, boastful or exaggerated language: 27%
•    Combined version using all three: 124%

From the above it is clear that planning your content and approaching it from the angle of a “helper” rather than someone peddling some goods will greatly improve the readership.

5.    The Eyes Have It!

Another finding that should interest you here is the findings of a study called Eyetrack III carried out in 2003 and 2004 by Eyetrack. Though the study was for news-type sites, but the findings are also applicable to bloggers and small business web site.

From the study it was discovered that online users followed our left-to-right Western Culture writing style. The study found that the eye pauses and reads the first few words of a dominant headline first, especially when that headline is in the upper left and sometimes the upper right.

Readers will usually stop reading at five headlines regardless of the number used, but an unusual keyword will often get people to pause.  Curiously, they also found that smaller type encourages reading while larger type encourages scanning.

All of these points to the fact that you should put your most important content (graphics, logo, company name, texts images, etc.) at the top left quadrant.

Besides, a headline in the top left quadrant could be of great help in keeping your reader on your page for longer than a minute.  You should also know that the first three words of your opening headline are the most important therefore, put them to the best of use.

6.    How Credible Are You?

Another thing that Nielsen and Morkes uncovered in their study is the fact that people are looking for credibility when they browse through web content. Some of the things that will raise your credibility are high-quality graphics, good writing and using outbound links.

Your website visitors want to get straight facts and not some exaggerated claims. Please if you are not a good writer the best route to take is getting a professional web content writer to write your web pages for you.

Conclusion

Getting more people to read your content is more about writing concise content that is scannable. Your content should be written in an objective style that is straightforward and friendly. Beyond being useful your content should be accurate and should be heavy on both breadth and depth.  Aim to be a voice indeed instead of another noise on the net.

Over to you: How are you getting more people to read your web content? Share with us in the comments below.

How to Create Niche Site Content for Best Results

Content is king is a common maxim among online entrepreneurs. But when it comes to building niche sites your web content is not just king but the thin line between success and failure!

This means therefore that taking your niche site web content creation very serious is something you must not toy with. On the basic level, your niche site web content must be optimized to rank high on the SERPs. This way, those interested in what you are promoting can easily find, click on your links and visit your niche sites.

But it doesn’t stop there. The content must be able to achieve what I referred to in our previous post as your Most Wanted Response (MWR).

And so, in continuation of our Niche Site Duel 2.0 series, I desire to give you a low down on how to create your web content while infusing the MWR power into it. Like I mentioned in the post where laid out my Niche Site Duel 2.0 overall strategy, I’ve decided to create all of the web content for this challenge myself. What you’ll be reading in this post therefore is actually my website content creation strategy. I employ you therefore to read it carefully and never stop until you’re through because you’ll definitely learn something new from it.

Btw. let me point out here that I decided to create my own content because I’m a professional SEO website content writer. If you’re not very good at this and if you have challenges with the following strategy nothing stops you from getting web content writing services to help you out.

Creating Web Content using the MWR strategy

MWR Web Content Strategy – The Two Sides to the Coin!

If you remember very well, when I mentioned the MWR in our previous post I related it to the structure of your niche site. I said then that your niche site should be designed to achieve your Most Wanted Response which could be, joining your newsletter, clicking on your affiliate links, downloading a white paper, etc.  Please read the post again for the details:

Recommended: How To Setup Your Niche Sites The MWR Way!

Now, thinking only about your Most Wanted Response is like having a coin with only one side which to all intent is useless! But I’m sure you don’t want a useless strategy, right?

So, how do you ensure that your strategy has both sides? It’s simply by also taking care of  the visitor’s Most Wanted Response!

Yes, think about it.

When a visitor first lands on your niche site what is on her mind? Is it to register for your email list?  Or is it to click on your affiliate links? Do you think that is what she really want most from your site?

Think about it.

Now, can you really imagine what she is thinking about as she lands on your niche site? I’m sure you’re beginning to understand what she wants most right? In case you still do not get, it’s simply this:

Your niche site visitor’s most wanted response from you when she visits is to be given the right information that will help her satisfy her desires! She doesn’t want any more information overload. The internet has enough of that already. The information you present her must be concise and should be able to educate, entertain and empower her to achieve whatever purpose for which she is seeking that information!

So, how is that?

Now, the next question you may want answered is, how do you put these two sides of the coin to your advantage?

Here’s a simply guide to do that:

1. Create Information Packed Web Content Pieces – This could be text based, videos, infographics, etc. The primary purpose of these content pieces is to entice and encourage the visitor to trust and easily engage with your website. This will in turn make her more open to do what you want, whatever that is!

2. Infuse In Your Web Content Your MWR – You can do this in several way:

(i) Put calls to action (CTA) in your informative content. These are to help the visitor do what you want. If you don’t let them know they will never do it. So, at the appropriate point within your web content put a call to action either directing the visitor to click for more details or any other action you choose.

Key Web Content for Niche Sites.(ii) Write product reviews. A proportion of your content should be reviews of the products you’re promoting on your niche site. Some people advocate the 80/20 rule – i.e. 80% informative articles and 20% product reviews. For me however, you are the one in control. You are free to choose what is working for you. But in doing this, ensure that you use quality web content for your product reviews. Learning to write good quality product reviews will help you achieve more with your niche site.

(iii) Besides the two above, part of the web content should be industry news, case studies, whitepapers, etc. Infuse these whenever and wherever possible!

3. Optimize Your Web Content For Both the Search Engines and Your Human Visitors – One thing is sure about niche sites, if no one can find you on the search engines it means you’ve lost the battle! Search engine optimization (SEO) is the power of any niche site.

This is where the keywords phrases you selected during your keyword research comes to play. However, in these days of Google’s numerous Penguin updates, you must employ the very best tactics when it comes to SEO optimizing your niche site content. Make a wrong move and your niche site will be confined to the waste bin reserved for worthless web pages.

Niche Site Web Content Creation Takeaway

The Law of reciprocity is actually what is in operation here. It’s simple enough: If you can help enough people to get what they want, you can have all that you want!

So, MWR in web content creation is about you being able to understand what your most wanted response and the visitor’s most wanted response are and then satisfying both in your niche content. Your ability to do this expertly will determine the level of success you will be able to achieve.

I’m sure this makes enough sense to you!

Please share your views and questions with us in your comments below. And if this post is in any way helpful why don’t you share it with your online connections? A tweet or a Facebook/Google plus share will be highly appreciated!