SEO Survival Guide: Top 4 Essential Services For 2018 And Beyond!

In recent times SEO has become a buzzword amongst online marketers. The simple reason is the fact that search engine optimization has become an essential part of all businesses. On balance, companies survive each year because they manage to infuse SEO strategies into their business. Without SEO, they would die. So, to stay alive in a business sense, you also need to keep your SEO strategy alive.

As anyone who has been in the business of search engine optimization would readily tell you, SEO has changed dramatically over the past few years. With Google driving the change, different algorithm changes were pushed into the market in a space of 2 years. These changes affected a large number of websites that SEO experts and professionals have continued to wonder what was going to be the next update.

As much as you will want to be concerned with the direction things, the better thing is to focus on the essentials. That’s why in this post I want to share with you the top essential services that are the lifeblood of search engine optimization.

So, here we go…

1. Social Media

Social media is great for SEO

Social media is free advertising, which in turn means it can increase traffic to your site. How does that work? It works by creating more awareness of your brand as people on social media sites click on posts and view tweets that they would normally see. Then, they become curious and just have to check out what the fuss is about with regards to your company or website. When you put them together and use them properly, social media and SEO are a potent combination.

2. The Google Effect

Although it is called search engine optimization, the reality is that Google is the king of SEO. They are the ones that are creating the algorithms and the rules and regulations that everyone abides by at the moment. And, they are also the biggest search engine on the web, so they have a lot of power. As a result, it is important that your SEO strategy bows down and kisses the ring, so to speak. Make sure that you use Google services like Google Plus and YouTube for more effective results. Because they are Google’s services, they rank more highly in searches.

3. The Experts

When it comes to SEO, there are experts. Just like everything else in the world, people excel in SEO and how to get the best results possible. If you are looking for somewhere to turn, Fort Worth SEO Services are one of the best. Companies like these have an array of skill, knowledge and experience that lets them boost your ranking in no time. It is important that you don’t just pick any expert because some are better than others, and some are terrible. Look for a reputation that you can validate, and a company that has a great track record with reputable clients.

4. Analytics

Analyze SEO for effectiveness

The last thing you should do with SEO is implement the strategies and then leave it to its devices. In that case, you are just assuming it is working when you have no clue. You need a way to codify and quantify the effects of SEO so that you can make improvements and tweaks for maximum effect. Analytics is the tool that will show you exactly what’s happening when someone visits your site. It will show you whether they are ‘bouncing’ or whether they are converting from traffic into a sale. Also, it will show you what part of your site is the most popular and what is the weakest. All this information is vital if you want to survive in SEO.

Take Away

SEO is indeed important for your survival in the business industry today. Focus on these essential services and you will not have any reason to fear what is ahead.

Want to add your suggestions to this list? Feel free to do so!

A Simple Guide to Understanding the Ins And Outs of SEO

guide to understanding SEO

Do you remember that a few years ago you needed to buy ad spaces on television and radio to market your business?

But how much of that are you doing today?

There is no doubt that the days of buying television and radio ads for business promotion are gone for good. Right now, we all rely on the internet. Everything is done online. And there is a good reason for that…

Either it is cheap, or better yet, it is free!

Now, there are lots of free ways you can advertise your company online for free and other ways that you can pay for a little bit more. The most popular of these is through SEO.

What is SEO?

SEO stands for search engine optimization. It is the way that company websites, actually all sites, are found online by consumers. It is a way of altering your search engine ranking and climbing the ladder to the top of the page.

Consumers are fairly lazy when it comes to surfing online. They will click on the first or second link after typing something in and settle on it. It does not matter what they are searching for. They could be looking for a used car or a movie news website. They will not spend more than five minutes looking for the site they will use for future purchases or expertise.

That is why is so important to get your company site on the first page when consumers search certain keywords.

You can do this in a manner commonly referred to as organically. That means that you work on your site to increase the ranking without paying for it.

There are a number of different ways that you can do this, but here are a few to get you started.

First, when you design your company site, input all the necessary pages such as a title and categories page. Then, you want to add some information on each page of your site.

When you do this, make sure that you add links. You want links to other areas of your site and links to relevant information on different parts of the web. Your site should have the keywords on it that customers search for. For example, if you own a website to search for used cars you want all the brands and different models. You will also want the words used, new and locations because these are the words consumers will be searching for.

If you found all that a little confusing, do not panic. SEO is quite technical, but luckily there are companies that can do it for you.

A business offering local SEO services will optimize your website. They will ensure that it is seen when consumers search for a product related to your company online. They will use the methods above as well as linking them to social media networks. SEO is a huge industry, and for your company to survive online, you do need to utilize it.

The problem is that for every real SEO company online there is another that is a marketing scam. You need to know how to recognize if an SEO service is worth your time and money. The easiest way to understand this is to evaluate how they decide on a price. This is very important because those who are simply after your money wouldn’t really care about the benefits you get from them. Most will simply give you their customized pricing list. But the best SEO companies will view your site and then send you a quote based on how much work needs doing.

This may seem insignificant but it is something you should take note of. So if you’re looking to hire a local SEO service it is important you get the right one. I do hope you have found this post informative enough to help you understand SEO a little more.  If you have any further question feel free to ask them in the comments section below.

Is Your SEO Expert Ripping You Off? Here’s How You Can Know!

Is Your SEO Expert Ripping You Off?

Search engine optimization (SEO) has become a big industry in recent times as more and more businesses now rely on SEO experts to get their business websites on the first page of Google, Bing or Yahoo!

Of course, with the constant algorithm changes from Google, staying up to date with the changes is something that no business person will want to waste his/her time about.  The solution? Get an SEO person to agonize about such technical issues!

Unfortunately, while we expect these SEO professionals to do a good job for the money we pay, the sad truth is that some unsuspecting clients end up getting ripped off. Yes, that may not be pleasant to hear as no-one likes to think they get taken for a ride, but it does happen I’m afraid to say.

Although it’s rare, poor results sometimes come from some people in the SEO industry.

So, if you hire a search engine optimization guru, how do you know they’re doing a good job?

Here are the telltale signs that might prove you need to find someone new:

1. You Aren’t Given Any Measurable Results

A good SEO firm will keep you up-to-date with the various things they do on your behalf. This means sending you regular reports; i.e. the things that help you measure results!

A bad SEO firm will seldom, if ever, provide you with any details. They might tell you how “complicated” the process is for you to understand. And they’ll use that excuse to justify not showing you any data.

2. They Never Ask You For Anything

Have you ever wondered why the person you hired to do your SEO never asks you for anything? You’d think they would have some questions, right? A decent SEO consultant will ask for things like:

  • Access to your site’s Google Analytics account;
  • Access to your social media accounts;
  • The keywords and phrases you want to rank well in; and
  • Admin access to your website.

If they never ask for such details, you should be suspicious. In fact, you should take that as a sign they are doing little for the money!

3. They Won’t Help You Improve Your Site

Part of the work an SEO expert provides is consultancy. They will work with you to build a website that gives you a return on your investment. They aren’t web designers; but, they will point out areas of concern. For example, they might tell you that your site isn’t responsive.

A good SEO person will even let you know of the best ways to improve certain layout problems. That way, you can increase the readability of your content.

4. They Are Secret Squirrels

One telltale sign that will raise a red flag is when your SEO provider won’t say what they do. Sure, each person has their industry secrets. But, in the world of SEO, proper experts all use similar techniques.

There is no secret fellowship that SEOers are part of! If your guy (or gal) won’t tell you what they’re doing, chances are they don’t know what to do! In other words, they will just make things up as they go along and hope you don’t catch onto them.

5. They Increase Their Fees Without Explaining Why

Most SEO firms and experts work on an hourly basis. Some might offer a flat-fee package, depending on what you want them to do. If yours keep increasing their fees, are they telling you why?

If they don’t, it’s time to look for a legitimate SEO person to use. Any service provider should be able to justify why they want to charge more for their work.

Conclusion

Getting a SEO expert to help you with the search engine marketing needs of your website is something you should do. But just because you need this desperately does not mean you should throw away your money. It is better to hire the right SEO consultant to optimize your site. So, before you hire that SEO person, check them against these tips and you will be making the most use of your money.

How Ready Is Your Site For The Google Mobile-Friendly Algorithm Update?

With just a few hours before Google implement its planned big update – mobile-friendly algorithm change, it beholds every webmaster to take action now, if they have not done so.

Google had announced earlier that come 21 April it will launch a new mobile-friendly algorithm with the mind of rewarding websites that are fully optimized for mobile with higher rankings in search results. The funny thing is that why Google indicates that the change is to improve the overall user experience (UX), there are however, news that Google is actually planning to launch its own mobile phone network, a move that will see the company move into supplying broadband connections across the planet.

But, instead of waving away the up-coming algorithm change because we know that whenever Google comes up with any update it always has some vested interest, we must understand that this is really beyond Google.

For example, right now more and more people are now accessing the internet with their mobile devices and not making your site mobile friendly will be missing out on this vast number of mobile users.

How Do You Know If Your Site Is Mobile-Friendly?

If you still don’t know if your site is ready or not you can easily found out by doing a check using this tool from Google.

For example, when I checked the webincomejournal.com, here’s what I got:

WebIncomeJournal.com - mobile friendly

Web Income Journal passes mobile-freindly test

Yes, the Web Income Journal blog is mobile friendly!

Mobile Friendly Web Design Tips for Businesses [Infographic]

But beyond checking you can also use Google’s own guidelines to ensure that your site/blog is mobile friendly. If you site is built using the WordPress software, you can get some tips here. If you’re using some other software then you will want to check out this page.

And, here’s an infographic from the team at SumAll with a review of the upcoming changes:

Mobile friendly sites - infographic

What, So Google REALLY Killed Guest Blogging, Right?

Google on guest blogging

Since 2011 when Google launched its new battle against webspam through the release of its algorithmic animals, so much has changed – whether you are talking about content marketing generally or search engine marketing in particular.

As much as some of us applauded Google’s move to “sanitize” the web, one of Google’s moves was however really “controversial.” It was actually earlier this year that Google’s head of spam, Matt Cutts came out with his, “Stick a Fork in It, Guest Blogging Is Done” blog post. Since then a whole lot of theories and insinuations about guest blogging has taken over the web.

But Is Guest Blogging Really Dead?

Since the fear of Google has become the beginning of wisdom for internet marketers, Matt Cutts’ post has since become the reference point for those who want you to run for your dear live when guest blogging is mentioned.

A closer look however will reveal one common link among those who have continued to ramp up this rhyme: they are sleek internet marketers who have some “alternative” product to sell to you!

It’s true that when Matt published the above post on guest blogging, he was dead angry at what guest blogging has grown to be – an internet marketing monster!

Hear him:

“Okay, I’m calling it: if you’re using guest blogging as a way to gain links in 2014, you should probably stop. Why? Because over time it’s become a more and more spammy practice, and if you’re doing a lot of guest blogging then you’re hanging out with really bad company.”

And then, to show how angry he was about this issue, he warned:

“So stick a fork in it: guest blogging is done; it’s just gotten too spammy. In general I wouldn’t recommend accepting a guest blog post unless you are willing to vouch for someone personally or know them well. Likewise, I wouldn’t recommend relying on guest posting, guest blogging sites, or guest blogging SEO as a linkbuilding strategy.”

However, following the outcry that followed that post, Matt was quick to make some clarifications. He even went as far as editing the title of the post to read:

“The decay and fall of guest blogging for SEO.”

By adding, “for SEO” to the title Matt has shown that Google was not totally against guest blogging. This is clear with his additions to the blog post:

“I’m not trying to throw the baby out with the bath water. There are still many good reasons to do some guest blogging (exposure, branding, increased reach, community, etc.). Those reasons existed way before Google and they’ll continue into the future. And there are absolutely some fantastic, high-quality guest bloggers out there. I changed the title of this post to make it more clear that I’m talking about guest blogging for search engine optimization (SEO) purposes.

I’m also not talking about multi-author blogs. High-quality multi-author blogs like Boing Boing have been around since the beginning of the web, and they can be compelling, wonderful, and useful.

I just want to highlight that a bunch of low-quality or spam sites have latched on to “guest blogging” as their link-building strategy, and we see a lot more spammy attempts to do guest blogging. Because of that, I’d recommend skepticism (or at least caution) when someone reaches out and offers you a guest blog article.”

Unfortunately, despite these clarifications, many of these sleek internet marketing practitioners have continued to trumpet the “guest blogging is dead” tune.

Should Google Be Blamed For This Guest Blogging Is Dead Song?

I must say that I have always been a fan of Google when it comes to its stand against webspam. There is no doubt that their efforts have helped, in no small measure, in weeding out the bad and not too good.

Besides, Google’s stand is not different from what I have always believed in and preached on this blog. Having published a good number of guest posts on this blog I know the pains I go through in my bid to ensure that only the very best guest posts were published here.

Unfortunately, not many guest bloggers really appreciate this stand since many of them were “commercial” guest bloggers, paid to build links through those posts.

After trying to bring in some form of sanity by re-working my guest blogging terms a number of times, I took the initiative back in 2012 to do a series on guest blogging which, in every sense clearly outlined the stand of Google even though it was published almost a year before Matt Cutts came out with his “stick a fork in it” death blow on guest blogging!

So, Is Guest Blogging Really Dead?

My Verdict? No!

It is apparent that Google does not have an automatic bad guest post algorithm that is designed to place a spam penalty on you because you do guest posts. It is however, clear from Matt’s explanations after that Google, as usual, has an eye for quality and valuable content. It doesn’t matter whether you are writing a guest post or doing a post on your own blog.

The rational is, if you are thinking of doing guest blogging as a marketing strategy you must do it well. Seek to please Google by doing it right and you can be sure that guest blogging can become a great tool in your online marketing arsenal.

In closing this post let me reference the guest blogging series which I know is still very relevant today even with Google trying to “stick a fork in it” 🙂

Ensure you read these posts for you will definitely thank me for them;

  1. Strategic Guest Blogging Tactics That Gets Results!
    Let’s get the party on track. Read this to get thrust of the series.
  2. The Secret to Getting Hordes of Endless Free Traffic as a Guest Blogger!
    Do you want to craft monumental guest posts empowered to generate endless traffic for your business? Then start from here…
  3. Ignore This Essential Element and You’ll Fail Woefully as a Guest Blogger!
    Do you really want to know the secret recipe for creating guest posts that will guarantee your success? You have it right here..
  4. How to Guarantee a Continuous Flow of Traffic with Your Guest Posts!
    Finally, here is how to optimize your your guest post to ensure a continuous flow of traffic for years to come. It’s what you have always thought…

If you want to download the series as an ebook there’s no problem. I have published it as a pdf download available on my content writing site. Click here to download it for free.

Over to you: So, what is your stand on this “guest blogging is dead” mantra?

Google SEO Ranking Factors – The Complete List [INFOGRAPHIC]

Search traffic has, over the years, been regarded as the best and biggest form of free and targeted organic traffic to any website. But to take advantage of this you will need to know how to SEO-optimize your website and web pages to meet the demands of Google. This is because Google is unarguably the granddaddy of search engine marketing!

Unfortunately, Google is a hard nut to crack when it comes to knowing what you should optimize for. With the mind of keeping their ranking factors secret, Google has never at any time shared what these ranking factors are. However, they have at one time or the pointed out that they use about 200 ranking factors!

But, what do the heck? How you mean Google really expect us to know or to remember every one of those factors if we want to really optimize our web pages?

Of course, it’s intimidating but Google is not expecting us to use every one of those search ranking factors before we can make any impact with our search engine optimization strategies. Nevertheless, it pays to know them.

This is why this infographic by Backlinko and Single Grain – two digital marketing firms of repute – is really a useful resource.

This is indeed an all-inclusive infographic. It list and categorizes the 200 factors that make up Google’s ranking algorithm. Though Google has never before given a detailed list of what make up its ranking factors, Backlinko and Single Grain have taken their time in scouring the internet to gather this information.

If you are in any way interested in optimizing your website for the search engines then this infographic is definitely a valuable resource for you! To make the best use of it, remember to bookmark it so you can always refer to it later.

Google Search engine ranking factors - the big list!

So, what do you think of this infographic? Are you overwhelmed by the info presented?

How to Make Some Extra Money from Your Blog Using Affiliate Marketing!

Using a blog for affiliate marketingBuilding a blog that builds multiple streams of income is definitely the dream of many blogger. Of course, as a blogger there are different ways you can make money from your blog.

This could be through selling your knowledge or services, like consulting, selling your own products, like an ebook or a software, or selling ad space on your blog.

One thing that is sure is that no matter the income strategy you are presently using, adding affiliate marketing as an extra channel will greatly increase your bottom line.

There are different ways of making money from affiliate marketing as a blogger. Most of these techniques and tactics can be learned easily. A simple search online will help you uncover most of them. However, as a blogger there is actually one tactic that has always proved very effective, snd that will be our focus in this post.

Selling Affiliate Products Using Recommendations

Affiliate marketers have successfully used product recommendations as a winning tactic over the years. But considering the fact that the success of product recommendations is hinged on trust, a blog is definitely a powerful platform to do this.

A blog by nature is great for building trust with your potential customers. And, if your blog readers trust you enough, they will definitely trust your recommendations.

However, you will need to be very careful in using this approach in trying to make money from your blog readers. If you start promoting everything by recommendations, your credibility will eventually wear thin. This is more so if the recommendations are seemingly exaggerated and without much merit.

How to Use Product Recommendations as a Blogger

To make your product recommendations truly effective as a blogger, you’ll need to build the following into your strategy:

1. Sound like the true and leading expert in your field

Marketers over the ages have always recognized the fact that price resistance diminishes in direct proportion to trust. If your potential customer can trust you, making a purchase will become much easier. Of course, we are always quick to trust those who we recognize as experts. This is why we will readily seek the advice of a doctor when we have medical need. We don’t just seek their opinion but their expert’s advice and when they give that advice, we are readily follow through without question!

The same way, if your blog readers feel and believe that you are an expert in your niche, they will be more inclined to make a purchase based on your recommendation. However, if you fail to exude any confidence and self-assurance in your endorsements, they will probably feel that same way too. Of course, that will make them to go in search of another product or service which is more believable.

But how do you establish this aura of expertise?

  • Offer unique and new solutions they would achieve from using the product – In your recommendations, use demonstrations that will show proof that the product works as promised.
  • Avoid hype at all costs – Ensure you have personally tried the product so you can sound confident and self-assured in your recommendations. Remember that prospects these days are well informed and may have actually known what you already know. So don’t think they are stupid. Do not be afraid to mention things that you do not like about a given product or service. This will actually increase your credibility instead of losing any points for you.
  • Back up your claims with hard facts and data – Remember that if your blog readers are truly interested in the product, they will be more than delighted to learn what is good about the product, what is not so good, and how it will benefit them. This way, they would gladly put down hundreds, or even thousands worth of money to your promotions.

2. Use promotional freebies

This is a powerful strategy that many affiliate masters readily use to up their game. Unfortunately, many just starting out in affiliate marketing rarely do this. Many think that offering promotional freebies is something that is peculiar to people who are promoting their won products.

The truth however, is that by adding some promotional freebies as an incentive for those who buy through your affiliate links will greatly increase your bottom line. Before you promote the affiliate product/service, search for a suitable bonus gift you can use to entice your blog readers to make that purchase. Simply ask those who purchased through your affiliate link to send you an email with their receipts and then you can send them your bonus gifts. Of course, this freebie should be able to add valuable to their purchase.

3. Test the product support

Beyond testing the product/service it is important also that you test the support. Some of the things you want to find are: How soon does the affiliate merchant respond to inquiries? How helpful are they when they respond? Etc.

It is true that you may have tested the product and it worked fine but truer still is the fact that not everyone who purchase through your recommendations will find it easy to use the product since we are all at different levels of understanding.

Such persons will therefore need some form of support. If they are not able to find this when they need it, you will be the one who will lose credibility. And, remember how long it took you to build that credibility and trust among your blog readers. A little mistake on your part can easily destroy that in a matter of days. Of course, you really don’t want this to happen!

Conclusion

Product recommendations are a very good way of adding an extra income stream to your blog. A blog already has the foundation for this – credibility and trust! You can work to profit from this by taking a look at the products you are presently using as a blogger and then offering these to your blog readers using product recommendations.

But beyond just trying to make some money from your blog readers ensure that you have 100% confidence in the products you recommend. Test the product support by sending emails and if possible calling on phone and asking some basic questions. Even if you did not have problems with the product, do this to ensure that the people you are referring it to would not be left high and dry when a problem suddenly arouse.

Besides, use product recommendations with care. Trying to promote each and every product you come across using recommendations will soon erode your credibility.

Over to you: Do you promote affiliate products on your blog? Do you use product recommendations? Share your story with us in your comment below.

5 LinkedIn Marketing Tactics That Will Help Boost Your Online Visibility!

LinkedIn marketing tactis
There is no doubt that marketers are today maximizing social media sites to interact with customers/prospects and growing their businesses in doing so. This is one of the reasons why many are rushing to create social media profiles for their businesses on sites like Facebook, Twitter, YouTube, LinkedIn and Pinterest.

But amongst these different social media sites, LinkedIn stands out for one reason – the site is built for the entrepreneur! While others like YouTube and Facebook were built on the platform of entertainment and friendship, LinkedIn has its roots in business; with a special focus on the professional crowd!

In this article I want to share with you a few ideas on how you can use the LinkedIn site to drive your online visibility and enhance your business profitability.

So, let’s get started.

1. The Group Announcement Feature

This is one of the ways you can greatly expand your reach on LinkedIn. Though there are other gains of creating a LinkedIn group this feature stands out. It is a powerful feature for announcing strategic events that are relevant and timely to your target audience. You can announce events such as an exhibition, webinar or even a white paper or ebook you are giving away free. Used correctly, it is a great tool for strengthening and maintaining mindshare with your LinkedIn communities.

using LinkedIn to boost your business

2. Make Your Connections Valuable For Your Business

Every wise business person desires highly targeted traffic to their offerings and this you can find on LinkedIn. You’ll be able to find new customers, suppliers, partners, experts and other people who are valuable to your business on the site. The secret is in first defining your target audience.

Once you have decided on this, start by browsing the networks of your connections. Then using the advanced search option, join groups that your target audience are already in or would likely join. You can also create an alert with your searches. This will let LinkedIn send you an email every week with new prospects.

3. Showcase Your Expertise Using The Help Forum

Question and answer sites over the years have helped marketers to drive traffic to their businesses. But one thing that separate answering questions on LinkedIn from other online Q&A sites is the fact that these site are filled with faceless individuals who post anonymous answers with different reasons.  Answers on LinkedIn however come from professionals with real profiles attached to them. This makes these answers more real and believable.

But since LinkedIn rested its Answers feature back in January of 2013, many marketers thought that was the end of a valuable making feature on LinkedIn. The truth is that there are still a few other ways to do this. One such way is through the LinkedIn Help Forum. By simply browsing the help forum and then answering member questions you’ll be able to siphon a part of that traffic to your profile and business site.

4. Optimize Your LinkedIn Profile

The main purpose of this is to position your LinkedIn profile so that when people use the search option on the site they will easily find you. A few ways to optimize your profile is to add relevant keywords to the headline, summary and the specialty section of your profile. You should also edit your public URL, and customize your website listings by choosing the “other” option when setting up each website listing. Also use relevant keywords to describe your websites instead of the “my web site” offered by LinkedIn.

How to optimize your linkedin profile

5. Make Your Profile Publicly Visible To Everyone

Apart from optimizing your profile as in #4 above, it is important that you make your profile public by choosing the “my profile photo is visible to everyone” option when uploading your profile photo. Not doing this may prevent potential customers from finding you when they search the site.

People search on LinkedIn

Conclusion: Indeed LinkedIn is a great site to find potential customers but creating a profile is not enough. To maximally utilize the social networking site for your business gains you need to carefully plan your strategy and work out your plan. If you’ll put these tips into use they’ll greatly help boosting your online visibility and ultimately your business success.

Are you using any of these tactics in your marketing efforts right now? Share with us in your comments below.

Is Google PageRank Back to Relevance?

Like I said in a previous post, 2013 is definitely a year of surprises from Google as it does appear that Google is in a rush to reposition its properties for the new web!

But if you think we have seen the last of such surprises then wait for this…

… after about 10 months of silence, Google has again updated its Toolbar PageRank on December 6, 2013!

But why is this a thing of surprise?

Simply because it is against many webmasters’ belief.  Many have already concluded that the Toolbar PageRank is dead and therefore not relevant as far as SEO is concerned.

Even Matt Cutts, Google’s head of search spam, would definitely be surprised also because he was the one who fueled this belief!

Here’s what Matt said about the Toolbar PageRank some time ago:

The question right now is:

… if, after all the new algorithm updates and changes and after about 10 months of inaction on the PageRank toolbar, if Google has decided to again update the toolbar PageRank can we now say that PageRank is not dead after all?

Does it mean that those webmasters who went to town preaching that PageRank is no more relevant for search engine optimization underestimated Google’s unpredictable nature?

We only need to look at what Google is doing right now to understand the direction that Google is heading with this update.

I personally believe that those brains at Google, realizing that they have been able to clean up the web with all the Panda and Penguin updates and of course the introduction of their whole new search engine – Hummingbird, they now want to also “shakeup” their “filling cabinets” so as to put everyone where they belong.

Do not forget that every websites 0ut there was still holding onto the PageRank which they had at the start of the year. But considering the fact that most of these sites have “lost favor” with Google because they have been hit by the different updates and changes during the year, updating the toolbar PageRank at this time is simply a way  of rearranging their positions in Google’s reckoning!

So, to me this update is simply putting everyone in their right places!

Will This Continue In The Coming Year?

I cannot but say it again that we must be prepared for more surprises from Google in 2014. They may have tried to push so much surprises at us this year, but it is definite that 2014 will see more.

Besides, it is clear that if Google is in “rush” to put out so many things into the market this year, it stands to reason that they have some big plan for the coming years!

For now, we can deduce that Google still value back links as a ranking factor.  This PageRank update makes that clear since PageRank is about nothing but links. But where Google is going will only be quite clear in the coming months.

A Look At the Toolbar PageRank Update History (in reverse order!)

Google PageRank (PR) Update in the year 2013

  • December 06th 2013
  • February 04th 2013

Google PageRank (PR) Update in the year 2012

  • November 07th 2012
  • August 02th 2012
  • May 02th 2012
  • February 07th 2012

Google PageRank (PR) Update in the year 2011

  • November 08th 2011
  • June 27th 2011
  • January 20th 2011

Google PageRank (PR) Update in the year 2010

  • April 03rd 2010

Google PageRank (PR) Update in the year 2009

  • December 30th 2009
  • October 30th 2009
  • June 25th 2009
  • May 27th 2009
  • April 1st 2009

Google PageRank (PR) Update in the year 2008

  • December 31st 2008
  • September 26th 2008
  • July 25th 2008
  • April 30th 2008
  • February 29th 2008

Google PageRank (PR) Update in the year 2007

  • December 12th 2007
  • October 28th 2007
  • April 30th 2007
  • January 25th 2007
  • January 10th 2007

Google PageRank (PR) Update in the year 2006

  • September 28th 2006
  • July 30th 2006
  • April 4th 2006
  • April 7th 2006
  • February 18th 2006
  • May 27th 2006
  • January 30th 2006
  • January 4th 2006

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How To Craft B2B Marketing Content for Extra-Ordinary Results!

B2B Content Marketing Strategies

Is B2B content marketing boring to you? You may not be alone on this! Many B2B content marketers have a feeling of frustration as push out content upon content each day and nobody seems to read that content!

But it doesn’t have to be so. No matter the niche you are serving, you can put some punch into your b2b marketing content and drive results beyond your imagination. In this article we will look at some ways you can craft your marketing content to achieve great results.

First,

What Really Is Business To Business (B2B) Marketing?

Business-to-business (B2B) firms are companies that deal on products and services that are focused on other businesses. Usually, the selling is done to a client of another company, who might put the product into some intermediate purpose or use. Considering the target audience, promotional content relating to B2B companies should not only generate interest but it should also be out-standing.

It is very clear that many b2b firms produce almost the same stuff and they reach out to almost the same clients. So finding the right client isn’t a big deal, but actually acquiring that client and holding on to her is the big deal. This is one of the reasons why b2b marketers should be creative enough to stay in the game.

Some Proven Tactics to Creating B2b Marketing Content

1. Show Your Uniqueness

How are you different from others in the market? In what ways can you help your client achieve better results? And, how can you deliver that message in the shortest possible time?

You must understand that time is short and for the b2b customer that means a whole lot of things. To help your clients make good use of the little time available to them you should be able to deliver your message concisely when you write your b2b marketing content. A brief introduction about your company is enough. Concentrate more time to what your company does and how it is unique from others. Pose questions before creating your content. Make use of catchy adjectives that will help the client relate to your content.

2. Press the Right Psychological Buttons!

Play with the customer’s psychology. Understand the difficulties faced by them and then show them how your company or your product can solve it. Make your call to action very clear. The action should be simple but immediate. It should be more than just a helpline.

3. Clear Any Doubt about Your Product/Service

The B2B client is more intelligent and educated than the average shopper. She needs just enough information to make the right buying decision. And so, after the initial brief introduction about your company and what you do, write in detail about the product or service you provide. This should be in-depth information about your company’s product. Point out the advantages of using them. Write them in a hierarchical form using numbers or bullets. While writing, short paragraphs and strong sub-titles can be used as headings of individual paragraphs. Again, using adjectives will be a good bet!

4. Put in the Entertainment Factor

A good amount of entertainment should be added. The aim of this is to retain the interest of the customer. But care should be taken because if this gets too much it could become shabby. It’s a nice idea to use product noun as a verb along with other adjectives.

5. Optimize For the Search Engines

Make good use of the search engines by optimizing your b2b content for the search engines. Millions of people still use them every day to find what they need. If your website is search engine optimized, it will surely get lots of traffic. One thing you must understand however is that the search engines have changed greatly in the last few months. Use industry best practices when writing the content to ensure that you get the best results. Ensure you optimize for your company’s name and the right product keywords. This way whenever someone searches using your company name or the product’s keyword, they can always find you.

6. Work to Retain the Customer

Attracting the customer is just one bit of the equation. Retaining her attention is another. Your content may help lure the customer into your marketing funnel but how do you work to maintain that attention? Like mentioned earlier the b2b client is more educated than the average shopper. Continuously pushing promotional content to the b2b prospect will not do any good. You must be able to sustain their interest with information that is relevant to what they want to know. Beyond this going over board to deliver products right on time and maintaining quality will help build trust. Once they start trusting the company they will become your brand ambassadors spreading the word your company.

B2b content marketing may indeed be a challenging one but like every other online marketing activity putting in a little more effort everyday will ensure you get the results that you desire.

Are you a b2b content marketer? Do you care to share experiences with us?