Anna Dawson
Someone did say about advertising: “A business which aims to sell a great product without advertising is like a man winking in the darkness trying to gain the attention of a beautiful lady!” There is no better way to drive home the importance of online advertising being a powerful tool for building your online business!
In our today’s digital world, online marketing has become a powerful tool for attracting the right type of customers with the help of promotional ads. It is clear therefore that online marketing is definitely not just a buzz word but a necessity for business organizations that cares about their success.
There are different ways you can advertise your products and services online. One of such is Pay Per Click (PPC) adverting as can be seen on places like Google Search Engine Result Pages (SERPs). For example, whenever you use Google’s search engine, it displays two types of results based on the keyword phrase used. One of them is organic results, displayed on the left hand side of the page, while the other is sponsored results usually displayed at the top and right hand side of the page.
Indeed, there are numerous advantages of using PPC advertising for marketing your business online. Some of these advantages include:
1. Traffic Control
The principle of PPC (pay per click) online marketing works this way: the more the people click on the sponsored add, the more the company has to pay to the advertising agency. With this in mind the advertiser can build in ways to control the traffic by limiting the clicks. Most times this is done limiting what is paid for the advert. You don’t have to pay for the entire month or year. The advertising can be done according to your needs. Since click prices vary depending on the key phrases used to trigger the advertisements you can also choose what key phrases to use and thereby control the type of traffic that comes to your site. Google’s Traffic Estimator Tool is a good tool that you can use to check out the cost of specific key phrases.
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2. Targeted Users
Users can be targeted more specifically with the help of PPC online advertising. Geo-targeting and scheduling can be very easily done. For example, if you have a big company with branches all over the country, then you will most likely pay for a localized advert in a particular area explaining about the services of the company in that area. Scheduling is of great help, as it is a known fact that internet timings of people depend upon their work load and the time zone of that area. If you post an ad at 12’o clock at night, then very few people will be able to notice it resulting in wastage. Scheduling saves your time, as well as targets specific users.
3. Speed
The biggest advantage of online paid advertising is speed. Going by traditional methods if you try to optimize your website, it might take a lot of time. Poor or no exposure to the users can make your business obsolete. But creating online ads is a very easy task. The ads may even take less than an hour to go online. This not only saves your time, but also provides exposure to the marketing conditions.
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4. Specific Targeting
When you click on an organic result, it might take you to the home page of a company. 
As maximum users visit home page in the beginning, it increases the traffic on that particular home page. Immediate spikes may even kill the website. In a sponsored advertisement only particular page being of use to the consumers is targeted. For example, if you want to buy a cell phone, you need not visit the home page to check the brands. If the company is advertising properly, it will display its specifically famous brands in the sponsored list. This specific targeting controls the traffic and takes users directly to their need without any intermediaries.
5. Relevancy
As the sponsored results show only specific targeted results, relevancy is improved. You may have to dive in a search engine through lots of pages to reach a page of your interest. Sponsored ads help in providing relevant results for the specific keyword. Search engines also heavily focus on the keywords which have been entered by the user in case of sponsored ads.
6. Targeting Users according to their particular Traits
Every user system is linked with a cookie, which is its unique identifier. These cookies give information to the advertisers, that whether a user checked the ad, or got past it without even clicking it. This helps in serving specific sponsored results to the user according to their traits. This is a highly sophisticated mechanism as the focus is on the needs of a particular user.
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Conclusion
Numerous organizations have risen up with website solutions. For example, Online marketing Perth is a hub that provide solution and help the websites come up on the search results of major search engines. Such organizations remain updated with the latest trends and technologies in displaying of search results, and help put your business in line with the rising consumer needs. Using such solutions for your online marketing and advertising needs will great help your online business to stay profitable.
Your Turn
Do you use online advertising solutions like PPC? What is your experience with such advertising strategies? Share with us in your comments below.
