Top 3 Digital Marketing Strategies for Your Local Business

Top 3 Digital Marketing Strategies for Your Local Business

In the past few years the internet has revolutionized every area of our lives. Statistics already show that more and more people spent their daily hours online than they do in traditional face to face settings. Online search engines like Google.com have become the go-to places for most people whenever they desire to know more about any subject matter. As of Q3 2018 Facebook was reported to have an active user base of 2.375 billion per month.

While the above might be enticing any wise business owner it’s unfortunate that many local business owners still have issues leveraging the internet for growing their local businesses. Most of these local business owners have the wrong notion that they can only use digital marketing if they have business operations beyond the borders. But that’s really not true!

Truth is, as a local business owner you shouldn’t concern yourself with complicated digital marketing strategies like Chatbots, A/B split testing, digital marketing funnels, etc. While these strategies have their place you really do not need them right now.

In this article I want to share with you the top 3 digital marketing strategies that you should focus on.

Recommended: 4 Scientifically Proven Reasons WHY Your Business Needs to Go Digital!

Digital Marketing Statistics 2019

Why Digital Marketing is Important for Local Businesses

Before we delve into the 3 strategies you can use to grow your local business with digital marketing let’s briefly see the benefits of digital marketing to your local business.

As we have mentioned above the internet offers a vast marketplace that any, no matter how small, should overlook. Today, the number of potential customers that you can find online is much larger than any that you will be able to attract locally. Basically, the following are some of the benefits that you can get from digital marketing:

  1. Reach your targeted audience in a cost-effective way
  2. Easily interact with and learn exactly what your prospects and customers want.
  3. Easily grow your local business into a global brand
  4. Save on marketing cost while reaching more customers.
  5. Give your potential customers the opportunity to know you at a personal level which in turn helps to create brand loyalty.
  6. Easily and quickly track responses to your marketing efforts.
  7. Etc.

Matter of fact is, digital marketing is one of the most effective ways today to reach your potential customers. What you need is the right digital marketing strategy. If, as a local business owner you’re having problems with coming up with a workable digital marketing strategy you can always use the recommendations and advice of digital marketing executives such as Eyal Gutentag. With such recommendations you’ll be able to attract and retain more local clients online.

How to Grow Your Local Business with Digital Marketing

Now, let’s look at some ways that you can use digital marketing to grow your local business. As we have mentioned it’s important that you have in place a digital marketing strategy that involves a strong social media presence. With such a strategy in place targeting and attracting local prospects and customers online becomes easier.

That being said, here are the top 3 digital marketing strategies to grow your local business online:

1. Instagram

Instagram is a perfect place for businesses to connect with clients locally. You can use features such as hashtags and location tags by your state or city to connect with clients near your business. After that, you can get in touch with potential clients with large followings and offer them a service or product in exchange for a story or post on Instagram.

Active Instagram Statistics

2. YouTube Commercials

YouTube commercials are an ideal form of digital marketing that businesses can use to grow their local market. It is an effective form of paid advertising that aims at increasing traffic to your site. YouTube commercials have a significantly higher ROI as compared to most other ways. It influences the search history of your users with Google AI, making it an effective digital marketing strategy.

Video marketing statistics

3. Facebook Ads

Local businesses can use Facebook Ads to advertise because they can easily target audience by location. But, it is wise to make the ads conversion-optimized to reap the benefits. Make sure that you maximize the sales funnel when using Facebook Ads for conversion purposes. You can achieve this by testing out various sales funnels on a smaller audience so that you make adjustments before targeting the entire audience.

Facebook Users activity 2019

Recommended: How a Good Marketing Strategy Can Help With Your Business Success

Conclusion

No matter what you may have believe before now, effective digital marketing is key to growing your local business in our today’s highly digitalized world. Implementing the above strategies in your local business marketing will definitely help in increasing your brand visibility and ROI. So, stop limiting the growth of your local business by not making use of digital marketing. Put these tips into use today and see your local business grow significantly.

How to Raise Capital to Fund Your Business Startup

Do you have an innovative business idea but you’re concerned about finance? Are you right now asking questions like, “How do you finance a startup business?” or, “What are the sources of finance for small business start-ups?”

Indeed, you may have heard it said that what you need to start a successful business is a great idea and not money. However, as much as that may be true, an idea will only get you so far. You must have a plan to turn that idea into reality. And this is where money comes into play.

Definitely, you need money to get your great business idea off the ground. It’s just like the old saying, “You need money to make money.”

At the barest minimum you will need money for things like product development, securing your location, procuring inventory and the resources necessary to complete your services. And, after you launch, you’ll need money to expand the business and of course, money to live on until your business become successful!

So, unless you have the money on hand, startup finance is going to be one of the issues you will deal with when you step out to build your own business.

In this article I want to share with you a few ideas on how you can easily find the needed funds for getting your business off the ground.

How to Raise Capital to Fund Your Business Startup

Sources of Finance for Small Business Startups

There are a number of ways that small business startups can source for capital. These include drawing on personal savings, getting loans from friends and family, and angel investors. But not many entrepreneurs have the privilege of getting funding from these sources. For such aspiring entrepreneurs the option open to them is to access funding through more traditional means like borrowing from the banks.

Unfortunately, getting business startup loans from commercial banks is a big challenge. This is because startup businesses are considered the most risky loans that a bank or lender might encounter.

When you approach even the banks that you have done business with before you may be surprised that they are not keen on committing their funds to your great idea.

Why Are Business Startup Loans Risky?

There are number of reasons why start up loans are considered as risky by banks and lenders. But they can all be classified into the four C’s of Credit which are, collateral, capital, capacity, and character.

Every lender expects you to have some form of capital before you are considered credit worthy. But as a new business it is clear that you’re going for the loan because you don’t have such capital

Also, it is expected that you have collateral. But again, as a new business you have little or no collateral. While in most cases you may use your personal assets you can also seek a co-signer with assets to pledge in order to overcome this demand.

Now, capacity is s track record showing that the business has the capacity to generate enough money to pay back the loan. But then as a new venture you don’t have this track record which the banks or lenders can bank on.

The final “C” which is character is primarily about a good credit rating. While this may not necessarily get you a business startup loan, a poor rating will definitely get you turned away quickly.

From the above it means that before you walk into a bank and demand a business loan you’ll need to prepare yourself.

start up loans are considered as risky by banks

Business Startup Finance Made Easy!

From what we have discussed thus far let’s now look at what you can do to ensure that the sourcing of your business startup capital does not in any way hinder the realization of your dreams.

1. Consider Your Needs

Walking into a bank and telling the loan officer about your idea will not get you financed because the loan officer, or any other funder, doesn’t really care about your actual idea. He or she cares about how you plan to implement it and how profitable it will become. Only then, will you be able to talk money.

This is why people write business plans.

Your business plan will detail your idea in a too-much-information format, which works well when you approach potential financers. You will explain your idea in detail, your business structure, marketing plan, how you will make money, future expansion plan, and your finances, both current and future projections.

You must tell people why your idea will be successful and how you will make it successful. You must tell people how it will be profitable. You mustn’t leave any stone unturned, including the monies you will need for any patents and/or trademarks and insurance coverage.

If you aren’t sure what insurance you’ll need, contact an insurance agency.

Business Startup Finance Made Easy!

2. Consider Your Sources

Once you have your plan in place, think about who is best to approach for money. It might be somebody you know, it might be a total stranger, and it might be both.

As we have mentioned earlier there are many ways startups get the funding they need to open their doors. But your first step should be to look in the mirror. How can you finance your business yourself?

The reason why this is important is, most financers will be more likely to lend you money if they see you have invested your own money into your venture first.

This makes sense because if you’ve put your own finances at risk, you’ll be more likely to succeed. And so, if you can put in some of your own money financiers will have more faith in your drive to make your business a success.

You can bootstrap your own assets to get money. Do you own your car? Do you own your home? Do you have savings, credit, and investments that you can turn into cash?

If you answered yes to any of these questions, you might be able to borrow against or cash in some of these assets to get money in your hands to open your business.

Next, look at other funding options. These include your family and friends, business partners, and crowd funders willing to donate money to your opening costs.

Angel investors are another approach to employ. These are wealthy individuals willing to loan you money in return for a stake in your business. This works, because they also offer valuable advice.

Finally, don’t forget to check out the U.S. Small Business Administration and your local, state, and federal government agencies. All are vested in helping small businesses open and grow in their communities, and many offer loans and grants to cover the costs.

Employ any or all of these to get the money you need to start your business.

2. Consider Your Sources for busines funding

Conclusion

While many aspiring entrepreneurs might find business startup financing complicated it shouldn’t really be. So, if you’re right now seeking for funds for your business startup or you hope to do so some time in the nearest future then you don’t have look any further. Use the above information as you guide and you’ll happier for it!

How to Improve Your Blog Effectiveness without Paying Professionals

How to improve your blog with the help of professionals

With the competition getting stiffer more and more new blog owners now than ever before are investing in online marketing services. Quite a few of them also pay SEO specialists to improve their sites. However, I really do not think you need to spend any money to get things on track. If you have enough motivation to sit at your laptop for a few extra hours a day you can effectively steer the ship in the right direction without paying any professional.

Now, you must understand that there a lot of advantages for doing most of these things yourself. However, the scope of this article is on that. Who knows we might just look at that one of these days but for now I want to show you some savvy techniques for getting good results without breaking the bank. You will learn that doing everything yourself is really the best option on the table. The only time you should pay professionals is when your blog becomes so successful that you can’t complete all the work alone.  Yes, when that time comes nothing stops you from investing on some professional help!

So, for now here are some ways of improving your blog for nest to nothing…

1.    Offer Your Audience Something Original And Different

The best way to gain more attention for your blog is to offer something different. There are thousands of other sites that focus on the same basic topics. So, you should look for a niche in which you can promote your articles. Over time, you can build on your strategy and expand to reach wider audiences. Initially, you need a site with some die-hard fans. Adding original images to all your articles is essential. You also need to make sure that all titles are click-sexy. That is how you will increase traffic from social media websites.

2.    Look For Unconventional Ways Of Promoting Your Site

Lots of blog owners focus on promoting their websites online. However, there are lots of uncommon ways you can do that in the real world. So, make sure you keep your eyes and ears open. Giving speeches to students at a local school or college could be a sensible first move. The person in charge of careers should be more than happy that you want to offer some advice. Also, handing out cheap branded accessories tends to work well. You could pay to have some unique wristbands made for little expense.

3.    Use Specialist Software To Your Advantage

As we mentioned only a moment ago, lots of bloggers spend a fortune on SEO services. However, there are some fantastic software packages around that help with that task. You just need to do some research and work out which is the best SEO software for your site. Depending on the platform you used to create the domain, it could vary. Just make sure you read reviews from people who already use the programs. That way, you can gain a reliable insight into the quality of the packages.

So, there you have it. By using those tips, it should be possible to grow your blog without investing thousands. At the end of the day, the success of your website will be determined by the quality of your content. That means you should always focus on your articles first. Presuming you’re publishing lots of fantastic posts each week, you can start to mess around with promotional ideas. You’ll find lots more advice on this subject in the blogging section of our website. Feel free to take a look around if you need some extra information.

Hopefully these tips will help you save on your startup cost as you build your blog, growing it from strength to strength!

4 Big Advantages of Adding a Blog to Your Company Website

Blogging is fast becoming one of the best ways for business website owners to get ahead in their industry. From available statistics it has been shown that B2B marketers who blog receive 67% more leads than those that do not; marketers who have made blogging a priority in their marketing are 13x more likely to enjoy positive ROI and companies who blog receive 97% more links to their website.

I’m very sure you don’t want to overlook stats like that, or do you do?

In this post, I want to highlight some of the most significant advantages you can enjoy by simply adding a blog section to your website today. Read this post carefully because I’m so confident that you will have a more accurate perception of the benefits for your company.

If you’ll only take a look at sites owned by your primary competitors you will see that a high percentage of them already publish articles online. So, if you are thinking of exceeding all expectations and making the highest profits possible this year, then you need to pay attention to what I have for you in this post.

So, without any further delay, let’s jump in!

Advantages of business blogging

Why You Should Add a Blog to Your Business Site

1. Blogs Attract Visitors

There are lots of reasons blogs help to push more traffic in your direction. For example, publishing a new article every day will mean your website has many more pages than it otherwise would have done. That means you get more listings within relevant search results, and so people are more likely to stumble upon your domain. On top of that, you can also share interesting blog posts on social media websites to increase visitation.

2. Blogs Make Your Site More Appealing

If you simply sell products or services through your website, the only people using it will be the ones ready to make a purchase. However, those who decide to publish a couple of informative blog posts each week could encourage more people to stop by. If you can build a reputation for creating content that people want to read, some of them might even bookmark your site and use it again. That is the case, even when they have no intention of making purchases.

3. Blogs Helps You Create More Profit

While advertising won’t be the only way you make money from your website, it is perfect for giving you a little income boost. Blog posts tend to get shared around the internet, and the best ones can get millions of views. If you add a blog to your site now, the money you make from advertising should increase overnight. That trend will continue as you publish more posts.

4. Blogs Make You Look Professional

Any digital marketing expert worth their salt will tell you that blogging helps companies to look more professional. They can assist in promoting authority within any industry. That is especially the case if your articles contain guides and lots of facts. The best way to get blog posts written in bulk is to find an excellent freelance writer. You still keep control over everything; it’s just that someone else does the manual work. There are now thousands of freelancers available to you when you use specialist websites like People Per Hour.

Can you now understand the main advantages of adding a blog to your company website?

Frankly, there is no time to waste. You should set the wheels in motion right now. Your web designer won’t have to make any significant changes to add the blog. In fact, you could be in a position to publish your first post in a couple of days. Get it done now, add that blog to your business website.

7 Easy Ways to Effectively Market Your Small Business

Simple ways to market your small business

Marketing is one thing that many small business owners would rather not “bother” themselves with. Unfortunately, without marketing you cannot really achieve that success you so desire.

Of course, as a small business owner you would rather want to spend your time running your business since you are good at that. But it’s a fact that simply building it and waiting for people to find their way to you is living in dream land.

If your target audience must know about you, you must market your business one way or the other!

So, the question is not IF but HOW! You simply must have a strategy in place to ensure that you are top of mind for your target audience. If you don’t do this, remember your competition is waiting by the side to take advantage of the situation.

Do you now see why marketing is something you must take seriously as a small business owner? Wondering how you can do this even when you do not know much about marketing or you simply do not have the time?

Let me quickly say that no matter the niche you are in, marketing you small businesses should be virtually effortless! It is not something you should struggle about.

Here are…

7 Proven Ways to Market Your Small Business Starting Now

1. Create a Regular Podcast

Podcasts are becoming more and more popular, and it doesn’t take a lot of effort to create one. If you can take an hour or two every so often to plan and make a helpful, valuable podcast, the customers will come flocking to you. Talk about interesting things in your industry, give tips, and even consider interviewing other people who you find inspiring. If you make them good enough, you’ll get a loyal following!

2. Write a Weekly Email Newsletter

Writing a weekly email newsletter to keep your followers and customers updated won’t take very long, and it’s a simple way to show them you’re still there. You can include all kinds of information in your newsletters, from what you’ve all been getting up to, to any exciting events coming up. Let your personality show through and show your readers that you’re human too.

3. Sign Up to Facebook

Facebook is one of the biggest and most popular social media sites today, so it’s a no brainer. You should build a business page and use it to market your business. You’ll be able to target your audience way more effectively, and get to know them a little more. There are so many ways that social media is beneficial. Not only will you be able to get valuable feedback, you can also provide top notch customer service. It doesn’t have to be Facebook you choose either; if you think you’ll find more of your market on Instagram or Twitter, then join them. Just make sure you don’t join more than you can handle.

4. Start an Exciting Giveaway

A giveaway is one of the most effective ways to get attention. If you give something worthwhile away, you should get lots of exposure thanks to your give away. Ask people to like it, share it with their friends, and follow your social media pages to get the most benefit from it.

5. Show Your Loyal Customers That You Care

A small business should recognize a loyal customer when they see one. Offer loyalty cards for your customers, so they can get money off or build up points. Send out emails to them with discount codes. You could simply send them a handwritten thank you note and a few chocolates to show them you appreciate their custom!

6. Update Your Site

Keep your site updated regularly so that you don’t begin to look stale or outdated. You’ll also want to make sure that you stay updated when it comes to things like onsite SEO. As SEO is always changing, you need to stay on the ball. Learn how Australian websites can recover local SEO from Google pigeon to give you an idea of what can happen.

7. Write a Weekly Blog

Write a quality blog each week to help your customers with something they may be confused about or want more information on. Give away your expertise and they’ll be more likely to work with you!

Conclusion

Can you now see that you have no excuse not to market your business properly? You can start even now by taking a couple of these ideas and working on them until you feel comfortable with what you are doing. Of course, once you have starting one tactic you can always add another on. Then another one. And then another one!

Make marketing your small business fun. Get going!

Top 5 Innovative Business Ideas to Grow Your Business NOW!

Small business marketing ideas to grow your business online

So, you have made it yet into another year in your online business, right? Great! You indeed must congratulate yourself for many have fallen by the way in the past year.

However, ever as much as you have accomplished this feat, there’s still much to be done. Whether you are a blogger doing all you can to to make money online or you’re a small business entrepreneur marketing your stuff online, one thing for sure is that you will love to see your business grow beyond what it is right now, by the end of this year.

So, how do you do this? Don’t you think there’s still some room for doing more? How about some new business ideas?

There are hundreds of good business ideas that you can apply as a blogger or web entrepreneur to enhance your online business. No matter the successes you’ve achieved so far, now is the time to start making plans for the higher level.

In this article I want to give 10 innovative small business ideas that you can implement right now to grow your business profits starting now. Of course, they not rocket science. They are simple strategies anyone can implement.

So if you’re ready, let’s begin:

1: Re-Brand Your Business

Rebranding and product re-launch is a powerful marketing strategy businesses employ to increase their market share off-line. It could take different forms like changing the business logo, redesigning the product packaging, introducing new components in the product content etc.

Rebranding has a lot of benefits including, but not limited to, creating a fresh impression of the product/business in the minds of customers and prospects. A successful product re-launch can really bring great benefits to the business.

As a business blogger you can creatively use this strategy to give your blog and online business a fresh lease of life. I recently employed this strategy on this blog. I gave the WebIncomeJournal.com a facelift that touched every area of the blog – the blog design, logo, and content package were given a new life.

To implement this strategy in your online business, simply take a deeper look at your business and come up with areas you will need to work on. Think of how you can package this into something that will interest your customers and then design it to be a product re-launch!

To make sure that this work out great you can involve different promotional tools to give the re-launch some buzz. You could employ PR services, social media announcements, article marketing, guest blogging etc to create the necessary buzz. This will not give you some new incentive to do more in the business but will also give you the opportunity of getting new customers.

2: Prioritize Your Time & Operations

This is another great tip that will greatly enhance your online business and increase your profits. By now you definitely know that there are lots of things that jostle for your attention everyday on the net. There are of course dozens of ways you might be employing right now to market your blog/business.

But, how about if you’ll prioritize your operations and choose to focus more on some operations?

For example, instead of spending hours hopping from one blog to the other posting comments or spending hours in a forum reading and replying to discussions, you could decide on writing articles for submission to the article directories or better still write guest posts for blogs that accept guest blogging. This will not only increase traffic to your blog but also your profits.

3: Add a New Marketing Technique to Your Schedule

This is indeed another powerful way of enhancing your online business success. Chances are you’ve been using some specific marketing methods over the past months or even years. How about adding something new?

Ever tried to promote your blog or business online through free classified ads?

How about video marketing?

Have you considered podcasting?

Indeed, these are some of the internet business marketing ideas and techniques for marketing your business online. Analyze your present marketing strategies and then consider the ones from this list that you can add to them.

By simply adding another marketing method to your usual strategies you can actually increase your profits greatly.

4: Leverage the Efforts of Others

There is no doubt that you have a limit to what you can achieve in a day – except you’re some super human! However, you could increase your productivity greatly if you’ll use the power of leverage. For example, outsourcing.

Outsourcing is something every successful person and/or corporation is involved in. The internet has made it a lot easier for you to outsource your work to competent people – sometimes at ridiculously very low cost!

The good news however is that doing this can really be of great benefit to you as you’ll produce more results. So if you’re thinking of some innovative ideas to maximize your success then you need to outsource your operations.

To achieve this you need a well laid out system for your business. Ensure therefore that you’re building a system for your business so that you can leverage the efforts of others without any fear of messing things up.

 5: Get Involved With Video Marketing!

As I’ve mentioned in #3 above, video marketing is something you should really consider adding to your online marketing arsenal! This is SERIOUS enough that I want to put it on a separate list

One reason you should consider video marketing is the fact that video gets indexed very fast by Google and this could be a great plus for your blog or website SEO. Besides, the traffic a single video can generate could sometimes be outstanding.

If you’re worried about video marketing because you lack the skills to get involved, you could easily outsource it. The good news is that there are various online video services that will easily convert your blog articles to video with little or no effort on your part. Here’s one online program that will turn your articles to highly valuable videos without much effort from you.

If you however, want something more professional then basically you need a simple digital camera that has video capabilities. You can get any of these from Amazon at a good price.

In creating your videos all you have to do is talk for a few minutes about whatever niche market you are in. You can give away tips, advice, or give a product review for a product that you are promoting. It can be either a product or service that you created, or one that you are promoting as an affiliate.

Here’s an example of a video I created sometime ago:

I have also created a Youtube channel for the WebIncomeJournal. Feel free to subscribe today!

Ok, that’s all we can take for now because of space. We definitely will continue with this in our subsequent posts. What you should know however is taking a proactive step in building your business demands you being innovative and forward thinking. I do hope that these business ideas and the ones we will discuss later will indeed help you boost your business income in the months to come.

Let’s make it a date!

Your comments are always welcomed. Feel free also to share your views on the video.

5 Innovative Business Ideas That Will Take Your Business to the Next Level!

A few days ago I did a post on using some innovative business ideas to enhance your online business and take it to greater heights. In this post I want to continue by presenting you with 5 more innovative ideas that will help you enhance your online business for the years to come.

So let’s begin.

 innovative business ideas

Innovative Idea #6:  Add a New Niche to Your Business

I’m sure you’ve heard it say that making money online is really a numbers game. Now one way you can make that work for you is to build as many niche sites as possible. The idea is that the more niche sites/blogs you build the more you’ll be able to earn!

Hmm, maybe that’s just putting the power of compounding to work!

Now, this is an idea I truly love and I’m already implementing this. Though I have some few niche blogs out there, recently I decided to branch off into some areas I’ve never looked into before now. With the Christmas holidays approaching (holidays like these are always very profitable for niche markets), I’m right now working on 3 different niches which I’ve never touched before. Of course, there is more work involved but one good thing about niche blogs is that if you set them up the right way and you use the right resources like this one, you could leave them to generate some passive income for you.

Now, if there is any market you’ve been thinking of getting into but never really taken the bold step to do so, this is the time to take that bold step. Put off your procrastination and fear of failure and start. Do you think breaking into a new niche is going to be a difficult thing? Then you are mistaken. Fact is, if you have been involved with making money online blogging for some time then chances are you already have:

1.    What it takes to research a new market,

2.    What it takes to set up niche blogs,

3.    What it takes to write articles for your niche blog; and

4.    What to takes to generate traffic to your niche blog.

If you however you think you’ll not be able to write articles for your niche blog because you have no knowledge of that particular niche, then you can easily outsource that as we discussed in the previous article.

One truth that many aspiring bloggers who want to make money blogging have lost sight of is the fact that trying to make money with just one blog in the face of the competition in the market today is an uphill task. To make money with just one blog you need the type of traffic that will make advertisers look your way. But with many well established bloggers out there, you need more than share luck to make the type of money you dream of!

Besides, you must understand that most of the traffic that comes to your blog is nothing but other bloggers who simply need to connect with your blog. Most times, these bloggers are out simply to generate traffic to their own blogs! So if you’re depending on just that one blog you may just be leaving money on the table. Use that blog for your branding but get involved in niche marketing today.

 innovative your business strategies

Innovative Idea #7: Take Your Online Business Offline

This is a method I’ve found many web entrepreneurs already implementing and I think it’s something you need to get involved in. of course, I’m cooking up some ideas of how I will be able to implement this in a few months time.

This idea could be implemented in various ways. You could use it to generate fresh leads/traffic for your online business or, you can use it to add another stream of income to your online business. For example, if you’re into the make money online niche, you could organize free seminars where you speak on the opportunity of using the internet to make money. During these seminars, you could hand out specially prepared fliers or cards with your website/blog details inviting the attendees to visit for more of what you offer. You can also subscribe the attendees to your newsletter. Better still you could package some special reports or some other digital products burnt on CDs and sell them during the seminars.

No matter the niche you’re working in right this is an idea that will put some extra money into your pockets. And who knows, this could just become another stream of income which you’ll want to pursue full time. One reason why you should try this is the fact that offline leads are fresh and more open to most of the things you will talking about unlike the traffic of experienced bloggers and internet marketers who are presently visiting your blog/website. This stream of fresh newbies is really a fertile ground for future customers!

Innovative Idea #8: Leverage Yourself, Leverage Your Resources

This is actually an extension of idea #4 discussed in the first part of this article. However, to effectively do this you need to have a system in place to measure your achievements working alone. Once you know what you can achieve with your own efforts, you now work on doubling or tripling that.

For example, let’s say you write articles to promote your blog and this has worked very well for you, say for every article you write, you’re receiving about 100 new visits every week. Now how about doubling or tripling that?

Of course, what you need to double or triple the results is to write double or triple the number of articles you write every week. Once you know this, you can now either write those articles yourself or if that is impossible working alone, you can now outsource them. so if on your own you have been able to do only five articles a week, you can now outsource 5 articles or 10 articles and you would be able to double or triple your efforts and subsequently, your traffic and possibly your PROFITS!

Again, you could leverage the resources you already have. Just as I mentioned in idea #5, you could turn your articles into videos. Besides that, chances are you have various blog posts that are buried deep in your archives. You could pull these ones out and create special reports or even audio downloads from them. Doing this will only take a few minutes of going through your archives, pulling out the ones you want to use and then rewriting them briefly so that the various articles can be connected to form a special report. These could be given away to build your email list or sold for a few dollars!

Innovative Idea #9: Stay Green, Get with the Trends!

Some time ago I wrote a blog post about focusing on the trendlines and not the headlines! In that post I made it clear that with the various happenings around us today, what you should do as a marketer is to discern the trends and not just listen to the thundering headlines. I want to say here that this is something that will help you if you want to enhance your business for the years to come.

If you read a lot of blogs today you will be surprised that most of what they write is nothing different from what you have read in other blogs. Worst still most of these blogs will still present techniques and tactics that worked some 3 or 5 years ago. Unfortunately most of these ones do not know that though the principles may remain the same but tactics and techniques changes with the times. Many internet marketing techniques have changed and have continued to change. Techniques like search engine optimization; web 2.0 marketing and social media marketing are constantly changing. The search engines are constantly changing the way they index and rank web pages. Do you know that right now search engine optimization is getting infused with social media optimization? So, why continue to use outdated SEO tactics today? You need to keep up with the times and use effective SEO techniques that work today.

Besides, you should always have your fingers on the pulse of the market so that you can be among the first to know what is new in your target market. What should matter to you is the NOW. If a new product comes out tomorrow and everybody MUST have one — your job as a marketer is to go out there and market it! Why stay with what has become obsolete or has reached saturation stage when the latest and greatest are around you?

So, stay green and always focus on the trends!

Innovative Idea #10: Learn a New Skill before the Year Ends

Wondering how a new skill will help enhance your business? Well, just take a look at all the task you do every day to run your business. Can you say you are vast in every one of them? I doubt that because I am not. Now, think of you picking one of those skills and learning it so that you can bring it into your business with a new understanding? Don’t you think you will be able to achieve better results?

The truth is that there are various skills you can learn today and by simply having a better knowledge of these skills you can produce better results. Some skills you may want to learn before the year runs out are, copywriting, web design, graphic design, SEO Techniques, Time Management skills. (Click here for a free ebook that details time management tips and techniques for more success with less stress). You could also learn How to create your own products and how to land a JV, etc.

Learning these skills will also help you to break into new marketers, which is really a good thing.

Conclusion

Ok, I must say I don’t know how much innovative these ideas are to you but for me they are. Just thinking about them has pumped up my imagination and I know they can truly help you enhance your business and increase your profits in one way or another. so no matter how successful or unsuccessful you have been so far, know that the past is over and done with. What should really matter to you is the present. And it is this present that will shape the future. So you can take control of that future right now.

As you definitely know, it’s all about you taking action. Before you I’ve laid out these business ideas that will help you enhance your business and increase your profits over the next year(s). if you implement even ONE of these ideas  you will increase your profits. It is now left for you to take the action.

Over to you: As usual, I love to read and respond to your comments. So let’s hear what you think of these business ideas. And if you have one or two to add to the list, feel free to do so in your comments below.

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WordPress SEO: How to Increase Your Link Popularity with One-Way Links!

SEO and Link Building

[UPDATE: This post is part of a series on WordPress SEO written way before Google introduces a whole lot of changes in the seo terrain including but not limited to Panda and Penguin updates, EMD update etc. Most of the tactics and strategies discussed in this post though still relevant are not effective as they used to be. You’re therefore advised to use the with caution]

Today I’m dealing with link popularity with special focus on how to create off-site seo one-way back links. Remember in the previous post on off-site search engine optimization I said off-site seo is nothing but acquiring links from other relevant and related sites. The purpose of course is to increase your link popularity which is important for your seo rankings. So in this post I want to expand on this and then give you some ways of creating those backlinks easily.

Link Popularity and SEO Ranking

Link Popularity? But What The Heck Is That, Anyway?

Ok, link popularity simply refers to the ranking that the search engines assign to your website or blog. It is a system created by Google but now virtually all the most popular search engines employ it to rank your web pages in their indexes. It is based, of course, on the discretion of the search engines who, using their secret ranking indexes, give status and ranking to sites that have links to their pages from related, quality sites. It is a simple formula indeed but it is an important one since it determines the ranking your blog page gets when a searcher enters a keyword into any of the search engines.

For example, while dealing with the subject of on-site seo we emphasized that it is important for you to research your target keyword phrases and then include them in your content, page title, url and description tags. Now think of a situation where 3, 4, or 10 other blogs all do this with the same keyword phrase. Will the search engines put all on the same ranking, say #4 on the SERPs?

No, of course!

So how do the search engines determine where to put each of these pages? It’s simply by checking their link popularity! This is why most times even when you have done everything about optimizing your blog pages for the search engines you’ll discover that another more bigger and popular site outrank your page on the SERPs even when they have not taken care of all the seo elements in their pages. The search engines are simply using their link popularity to outrank your blog!

Did I hear you say that’s unfair? But life is unfair, in most ways! 🙂

You don’t need to complain about that. Instead do what you should do now and maybe sometime in the future, when you’re as big as those other sites, you’ll also receive that unfair advantage!

The point I want you to understand here is that increasing your link popularity is as important as keyword research and creating killer content!

So, here are,

5 Off-Site SEO Strategies For Creating One-Way Links To Increase Link Popularity

One-way backlinks are definitely better than link exchanges. Here are 5 proven ways of creating one-way links:

(1) Get Listed In A Popular Directory Like Open Directory Project And Yahoo

This is one quick way of getting a high quality link back to your blog. If your blog/site is business-related, you will want to be listed on Yahoo though this will cost you around $300 a year. But the truth is, that will be money well spent. However, if it is non-commercial, the listing will be free, but it will take a whole lot of time and follow-up to actually get it listed. Open Directory on the other hand will give you a free listing whether you are business-related or non-commercial but be prepared to make a lot of follow-up inquiries before you see your site listed.  One thing you should note when submitting your blog for listing in any of these directories is to ensure that you select the most appropriate category.

(2) Write And Submit Articles To Article Directories

This is really a simple one-way link building strategy that many bloggers have overlooked. But used well, it can really help greatly in increasing your blog’s link popularity. Unfortunately, blackhat online marketers have over the years abused this system but not minding that you can use it to achieve good results if you want to. When recently Google “slapped” most of these article directories during the panda update many bloggers thought article marketing was dead. But that is far from the truth. Most of these article directories still maintain high search engine rankings and are still receiving a huge flood of traffic everyday. Getting a link from them could be a plus for your blog.

One simple strategy of using this system is by submitting your blog posts to the article directories a day or two after you’ve published them. Make sure that your blog post has been indexed by the search engines and then minimally rewrite the post and submit to any article directory of your choice starting with ezinearticles.com.

Note: It is important that you re-write the article a little just to guide against duplicate content issues. But that shouldn’t worry you since the article is already indexed on your blog.

(3) Take Advantage of Social Sites like Squidoo etc

Another powerful way you can build one-way back links for off-site seo is to create squidoo lenses, hubpages and free blogs on blogspot.com and wordpress.com. Just like you did with article submissions, you can rework some of your articles and post them to these sites with back links to your blog. Remember to link to both individual pages and your home page. The search engines frequently visit these sites and they will found your links in those places and will index them for your blog.

(4) Dedicate Yourself To Guest Posting

This is actually a new form of article marketing that has become very popular amongst bloggers. There are different advantages to guest posting as a blogger. But of all these the greatest is the link popularity you can achieve through it.  For example, guest posting on a dofollow blog like the Web Income Journal will not only expose your blog to other bloggers who frequent this blog but also get you a dofollow link in the process. Now think of guest posting in any of the a-list blogs out there! Ok, I can see your eyes already rolling with desire! ?

Enticing, right?

Here’s a simple guide for unrivalled guest blogging success:

(a) Read and understand the terms of the blog you want to guest post.

(b) Read a few of the posts on the blog to understand the direction of the content.

(c) Take a careful look at the comments to have a picture of the blog’s audience.

(d) Write your guest post with a hard hitting headline.

(e) Check your already published posts and put a link back to one of them in your guest post content.

(f) Write a killer byline at the end of your guest post with a link back to your blog (home page).

(g) Submit your guest post using the approved submission system.

If you’ll follow the above guide you’ll not only get your guest articles in some of the high traffic blogs out there but you will also succeed in getting some high profile backlinks to your blog. Over time you will succeed in increasing your link popularity.

In all of these bear in mind that the quality of sites will greatly enhance your link popularity. Besides, the blogs where you guest post should be blogs that are, in some way, related to yours so that, not only will your link popularity increase, but your customer/readership base may also be expanded.

(5) Organize or Sponsor Blog Contests

This is another powerful and quick way of creating one-way links to your blog. Usually for anyone to participate in the blog contest they will have to announce the contest in their own blogs with links to all the sponsor’s and organizers’ blogs/sites. You have the power of deciding the anchor texts with which they are to link back to your blog. Do a search on Google and you’ll see examples of such blog contest. Study how they are doing it and come up with your own ideas. For a wider reach you can always look for sponsors who will be eager to contribute some prizes to the contest.

Conclusion: Off-site seo strategies definitely takes time to add up. When you decide on a particular strategy ensure that you work on it for some time. A hit and run attitude will amount to noting but a continuous and dedicated approach will produce the right results that will increase your link popularity over time.

Over to you: How much of off-site seo have you been doing? On-site and off-site seo which one do you think you should focus on more? Let’s have your views in the comments below.

Spam comments and G.A.S.P. – Do You Think Something is Wrong?

Ok, my plan was to start off the new series on search engine optimization I mentioned a few days ago. However, there is something that I’ve just discovered and I truly want to draw your attention to it. I hope someone will be able to help out!

Some months ago I made a post discussing the problems I was having then with spam comments on this blog. To over come that situation I tried various strategies using different anti-spam plugins. It was while looking for a solution that I came to know of Growmap Anti Spambot Plugin (G.A.S.P.) Since then I have been using this plugin and I must say it has worked wonders.

However, recently I’ve noticed another deluge of spam comments. I first noticed this about a month ago when the same type of spam comments that were so rampant then started showing up again. Most of these were held in the spam folder for my moderation.  Frankly, I want to believe that some may have slipped through.

From my experience in the past, I’m very sure that most of these spam comments are posted using automated commenting software. And so I’ve been wondering if by any means someone have found a way around the powerful spam-blocking features of Growmap Anti Spambot Plugin!

My bringing this up here is to know if any one is experiencing this problem with G.A.S.P.  and if so to know if there is any possibility that this plugin is already letting in some automated spam comments?

So if you’re using G.A.S.P.  and you’re experiencing anything like this, let us know in the comments below. If you think there is anything I’m doing wrong with this plugin that is allowing this spam comments to get through feel free also to let us know.

Here are some graphics of a few of these spam comments I checked out on Google.

1. This one that said something like: “I almost accidentally went to this site. But stayed there for long blah, blah, blah..”. had 252 results when I checked it out on Google.com.

 

2. And here is another one. This one says: “It’s always a pleasure reading your articles. Thank you for sharing such relevant topic with us..blah, blah… “

Now, do you know this one was actually posted on the blog post: “Are You Making These 5 Blog Commenting Mistakes?” which has been generating a good number of positive comments? Well, it beats my imagination! Here is the graphic with 91 of such comments alreay indexed by Google:

 

3. You want to see more right? Ok, here’s another one.  This one already have, now wait for this …. 2320 results on Google.com! Here’s the graphic:

 

 

4. And finally, here’s a graphic of some of these comments waiting for moderation! You can see one of them actually have a gravatar which makes it appear real indeed!

 So what do you think of these spam comments? What do you think I should do about this situation?

22 Quick Tips That Will Increase Your Website/Blog Ranking And Traffic!

What many people who want to build an online business don’t know is the fact that there are some basic principles when it comes to generating traffic to your website/blog. It doesn’t matter what language the SEO experts may want to use when talking about search engine optimization these basic principles are what really determines your success when it comes to search engine marketing. Most times it’s these seo jargons that scares most of us but that shouldn’t be the case.

Below are some quick SEO tips that will push your blog or business website to the top of the search engines for that much coveted traffic. It doesn’t matter what you may have heard, if you’re interested in generating traffic using search engine optimization (seo) tactics, then understanding and implementing the following quick tips will do you a whole lot of good.

1.   Create a site/blog with valuable content, products or services.

2.   Write your content bearing in mind your primary and secondary keywords. Place these keywords  within the first 25 words in your content and evenly distribute them throughout the article.

3.   Research and write your content using the right keywords/phrases in order to attract your target audience.

4.   Use your target keywords in the right fields and references like Title, META tags, Headers, etc.

5.   Keep your site/blog design simple so that your customers can navigate easily between web pages.    This will help them easily find what they want and buy products and services.

6.   Submit each and every page on your site, not just the home page, to the most popular search    engines and directory services. Hire someone to do so, if required. With a wordpress blog you can    easily do this by installing the google sitemap generator plugin.

7.   Keep track of changes in search engine algorithms and processes and accordingly modify your web pages so your search engine ranking remains high. Use online tools and utilities to keep track of how your website is doing.

8.   Monitor your competitors and the top ranked websites to see what they are doing right in the way of design, navigation, content, keywords, etc.

9.   Use your Google Analytics traffic reports and logs from your web hosting company to see where your traffic is coming from. Analyze your visitors’ location, source of traffic and the keywords they used to find you and see what you can improve upon.

10.  Make your customer/blog reader’s visit easy. Offer them different options to remember you and       always wanting to visit again. These could be in the form of newsletters, free reports, reduction coupons etc.

11.   Whatever your target market maybe demonstrate your expertise by writing and submitting articles  to article  directories so you are perceived as an expert in that field.

12.   Don’t know what to do? Hire professionals. It’s better and less expensive in the long run to  have a website/blog that helps you achieve your aim than spending your money on a website/blog which no one visits.

13.   Your website/blog should not be a static brochure. Find ways of making it dynamic either by changing the theme from time to time, or installing scripts.

14.   Update your website pages frequently because stagnant sites are dropped by some search engine. If you have a static website, installing a blog on the site is good way of ensuring constant     updating of your site.

15.   If you’re selling a product, allow customers to ‘opt in’ to get discounts and special offers.  Place a link on your site to invite customers to ‘opt in’ to get a monthly newsletter or valuable coupons.

16.   Add a “Book Mark” or “Add this site to your Favorites” script to your website pages.

17.   Add a link ‘Recommend this site to a Friend’ so that the visitor can email your website link, with a prewritten title, “Thought you might be interested in this”, just by clicking on it.

18.   Brand your website/blog so that visitors always know they are on your site. Use consistent colors, logos and slogans and always provide a ‘Contact Us’ link on each page.

19.   Create an ‘Our Policies’ page that clearly defines your philosophy and principles in dealing  with your customers. Also post your privacy policy as well so that clients know they are secure  when they visit your site.

20.   Websites selling products should have a FAQ page which addresses most of the doubts and clarifications about the product or company that are likely to be asked. This helps to resolve most of the customers doubts in their first visit.

21.   Ensure that each page on your website has appropriate titles and keywords so that your customers can find their way back to your site if they lose the book mark.

22.  If you offer a mailing list on your site never spam or send unsolicited emails. Honour the request of those who decides to ‘opt out’ of your mailings.

Ultimately, your webiste/blog should be built with your target audience in mind. As the saying goes, the customer is king! This is not only true in the brink and mortar business world it’s also true about businesses online. A website or blog built with only the search engines in mind will only turn out to be failure!

Do you agree with these tips? Let us know which you’re applying right now to your online business webiste/blog.