4 Big Advantages of Adding a Blog to Your Company Website

Blogging is fast becoming one of the best ways for business website owners to get ahead in their industry. From available statistics it has been shown that B2B marketers who blog receive 67% more leads than those that do not; marketers who have made blogging a priority in their marketing are 13x more likely to enjoy positive ROI and companies who blog receive 97% more links to their website.

I’m very sure you don’t want to overlook stats like that, or do you do?

In this post, I want to highlight some of the most significant advantages you can enjoy by simply adding a blog section to your website today. Read this post carefully because I’m so confident that you will have a more accurate perception of the benefits for your company.

If you’ll only take a look at sites owned by your primary competitors you will see that a high percentage of them already publish articles online. So, if you are thinking of exceeding all expectations and making the highest profits possible this year, then you need to pay attention to what I have for you in this post.

So, without any further delay, let’s jump in!

Advantages of business blogging

Why You Should Add a Blog to Your Business Site

1. Blogs Attract Visitors

There are lots of reasons blogs help to push more traffic in your direction. For example, publishing a new article every day will mean your website has many more pages than it otherwise would have done. That means you get more listings within relevant search results, and so people are more likely to stumble upon your domain. On top of that, you can also share interesting blog posts on social media websites to increase visitation.

2. Blogs Make Your Site More Appealing

If you simply sell products or services through your website, the only people using it will be the ones ready to make a purchase. However, those who decide to publish a couple of informative blog posts each week could encourage more people to stop by. If you can build a reputation for creating content that people want to read, some of them might even bookmark your site and use it again. That is the case, even when they have no intention of making purchases.

3. Blogs Helps You Create More Profit

While advertising won’t be the only way you make money from your website, it is perfect for giving you a little income boost. Blog posts tend to get shared around the internet, and the best ones can get millions of views. If you add a blog to your site now, the money you make from advertising should increase overnight. That trend will continue as you publish more posts.

4. Blogs Make You Look Professional

Any digital marketing expert worth their salt will tell you that blogging helps companies to look more professional. They can assist in promoting authority within any industry. That is especially the case if your articles contain guides and lots of facts. The best way to get blog posts written in bulk is to find an excellent freelance writer. You still keep control over everything; it’s just that someone else does the manual work. There are now thousands of freelancers available to you when you use specialist websites like People Per Hour.

Can you now understand the main advantages of adding a blog to your company website?

Frankly, there is no time to waste. You should set the wheels in motion right now. Your web designer won’t have to make any significant changes to add the blog. In fact, you could be in a position to publish your first post in a couple of days. Get it done now, add that blog to your business website.

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