When you want to start a business online what are the factors you should take into consideration?
Is it your skills, your knowledge or your passion?
Should you rather go for what is already selling, what the market wants?
If you have sought advice on this issue before now you definitely must have received different suggestions. While some business coaches advise you to start a business based on what you love – what you're passionate about – others suggest building a business based on your skills and knowledge.
Now, if you're a blogger (and I’m assuming you are) chances are, your blog is built on a topic you’re passionate about! The reason for this has always been that blogging demands so much attention and focus and without been passionate about your blog topic it is impossible to stay focused as a blogger.
And this is definitely true!
However, as a blogger who is into niche blogging (building blogs in niche markets to promote affiliate products) I don’t believe passion is enough. Frankly! My belief is that you simply need to be passionate about the market you want to serve. Passionate about helping people in that niche with solutions that will better their lives – it's simply about you wanting to always help others!
Please read the above paragraph again until it sinks in and let there be a shift in your mindset!
The question is, what are you passionate about? Are you passionate about what you know or you’re passionate about the market you want to serve?
It is that important because…
The world is filled with starving artists, writers, actors and others who spend their entire lives doing what they love for a pittance!
The Perfect Combination for a Perfect Business
Right here in this post, I want to give you a perfect mix that can actually help you build a perfect business. Yes, a perfect business because it combines the entire core factors that business coaches advice as a MUST for starting a business.
Now, imagine starting a business that combines your skills, knowledge, passion and a ready market? What do you make of that? A perfect combination right?
Well, let me here introduce my new baby the…
SEO Content Marketing & Blog Consulting Service!
You know, I’ve variously written on this blog how you can use your blogging skills to serve offline businesses. I've also posted on how you can use your blogging and internet marketing skills to serve businesses desiring to use the internet to increase their operations.
While freely sharing these tips and ideas with you, I’ve concentrated on building niche blogs and promoting affiliate products. But after a recent research, I’ve decided to take my own advice and start a line of service where I can take advantage of my skills, knowledge and passion. And what more, from all indications the market is also there!
What is this new line in my business?
I now offer SEO web copywriting and blog consulting services for businesses desiring to increase their internet visibility (read the press release announcing the launch).
I’m sure you will agree with me that marketing online using the right content is increasingly becoming a necessity today. With more and more businesses taking to the internet to market their products/services and with the new developments as regards online social media marketing, employing the right content is now a must.
Unfortunately, not many of these business entrepreneurs are writers. Among those who are writers, not many know how to write content for the web. This is where a service like mine is very important.
As a reader of this blog you have firsthand knowledge of how passionate I am about writing content that is not only engaging but informative and highly geared towards helping the reader. This is actually very important when it comes to content marketing because content marketing is about using good-quality and search engine optimized content in your online marketing endeavors to inform, educate and help your target audience. It’s about creating content that that engages and communicates with your site visitors in such a way that interaction and trust is easily achieved which ultimately results in sales.
So, I’m presenting my content creation and blog consulting service as an example of how you too can use your skills, passion and knowledge to locate a perfect business. Remember that in our today’s information-based economy, providing information and delivering service are the new keys to building wealth.
Marketing Take Away
My purpose with the Web Income Journal has always been providing you with the right tips and strategies to help you make the best use of the internet as a business tool. And so, you could easily take a cue from what I’m doing here and take another look at your blogging skills. A careful look may just reveal some areas that you can turn into another stream of income as a blogger. And who knows, you may just uncover that perfect business you have been looking for – a business with a ready market and about which you have the skills, knowledge and passion to serve!
And, before you go, if you're a business that is looking for someone to write your marketing content, you can be sure that giving me that opportunity will be to your advantage. Click here to visit my offer page for details about the service!
As usual I want to respond to your comments. If you have suggestions or questions about this service feel free to let me know. Post your comments below.