How NOT to Make Life Difficult For Your Customers. Make Them Fall in Love with You!

Making the customer experience a pleasant one is something that many businesses take for granted. But this shouldn’t be.

You’ll agree that there are so many options open to the customer these days than we have had at any time in the history of mankind. Any business therefore that makes life more difficult for the customer instead of making it easier for them, do not realize what harm they are doing to themselves.

This might surprise you but it’s the truth all the same. According to a study some time past by Bain & Company, 60-80% of customers who reported being satisfied do not go back to do more business with the company that initially satisfied them!

This means beyond making a customer like you, you should aim at turning the customer into a promoter. And this can only happen when you make life easier for them.

Before now doing this has always been a problem because, like we have said already, customers have so many different choices. However, with the technological advances of our time businesses can now have a relationship that is “inter personal” with every single customer they serve.

So, do you desire a powerful customer experience? Then simply seek out ways to know how the life of a customer proceeds so you can make it easier for them instead of adding more to their complicated life situations.

Think about it. You are likely a customer yourself, at least in some small capacity. This means that you have at least a slight understanding about how consumer attitudes work, and how to improve them. As someone in the process of running a business, it pays to know how these things come together.

Making life difficult for your customers is easier than you think. Doing this can impede your potential revenue, and overall success as a firm.

How to Make Life easier for Your Customers

How to Make Life EASIER for Your Customers

1. Respect Your Customers

It’s so easy for businesses to fall into the ‘common denominator’ perspective of marketing. This might mean using overly catchy jingles within the scope of strange advertisement campaigns. It might mean the general dumbed-down branding your corporation uses. It might even mean how you expect your staff to interact with the customers they encounter. Customers in the modern-day expect a form of respect. This means respecting their intelligence.

Acting as a cool corporate mouthpiece is much more important than hammering your brand home as hard and wide as possible. If you manage to subtly market through allowing your customers to partake in ‘inside humor,’ a feeling of loyalty and crafting a narrative around your firm customers can feel included with, you have a much more refined strategy to forming and retaining customers.

2. Allow Them to Pay

It’s ridiculous to consider how many businesses might neglect overall maintenance over the acquisition and retention of funding.

Allow your consumers to pay. This means scheduling website maintenance and downtime for the lowest expected period of website traffic. It also means allowing for promotional deals and materials to be available around the heightened frequency of these times. It means making sure your credit card machines are in order and well functional at the very least.

Additionally, you could also develop incentives for customers to continually stick with your firm. There are so many choices online that the lack of care here might make you lose thousands in revenue.

Foster brand loyalty through excellent customer service, repeat and personalized promotional material, as well as hidden free extras. This way, purchasing power feels worth it, and it will certainly be directed towards you in the future.

Foster brand loyalty through excellent customer service

3. Support

You need to be active and aware regarding all support requests leveled towards you. This means sometimes investigating the difficulty a client is facing first and foremost.

Identifying issues might take time, and it might lead to nasty truths about your systematized business practices. Always looking for a solution and learning from the smallest issues could afford you potential BIG breaks in the future potential of your firm. It will also help you develop a corporate attitude in which the customer is key, and this is the cardinal rule of most successful firms.

Invest in your support as much as possible. It will grant you the keys to not only sustain your audience, but to develop a positive relationship there.


While creating a customer experience that is exceptional may be a huge challenge is however something that every business that desires good results must commit to. This is most important at a time like this when the customer wield enormous powers.

Using the above tips you can be sure that the interactions between you and your customer base will produce the results you crave for.

Simple Tips for Choosing a Domain Name That Enhances Your Brand

A popular quote from William Shakespeare’s play Romeo and Juliet reads thus:

“What’s in a name? That which we call a rose
By any other name would smell as sweet;
So Romeo would, were he not Romeo call’d,
Retain that dear perfection which he owes
Without that title. Romeo, doff thy name,
And for that name which is no part of thee
Take all myself.”

Indeed, a lovebird like Juliet may believe there was no difference if a rose were called by another name. However, it’s clear from the play’s outcome that a name indeed has far more meaning than may at first meet the eye. And if you’re thinking of picking a domain name for your brand, you should know that a name truly matters.

Whether you’re choosing a domain name for your new business or you’re just setting up a website for your already established brand, you should be fully aware that a positive first impression counts for a great deal. This is no truer than in the case of the first impression a new customer has of your business.

When potential customers first click on your ad, they need to go to a website that is filled with attractive visuals, rich in informative content, and stocked with all of the latest e-commerce features. However, before you can get to any of these details, you need to start at the beginning – a solid domain name.

Simple Tips for Choosing a Domain Name

Start Off on the Right Foot with a Great Domain Name

When it comes time to reserve domain name services, you need to make sure you are choosing the one that is right for your personal and professional needs. The name you choose for your domain will be one that will stick with you for a very long time.

Of course, you can change it by changing your site, but this involves a great deal of time, effort, and sheer hassle. It’s better to get off on the right foot by choosing a domain name that you and your customers can be happy with. This may involve quite a bit of thought on your part in order to get this detail absolutely right.

How to Choose a Domain Name for Your Business Branding

There are several elements that come together to make up a really great domain name.

To begin with, it helps to choose a name that is short, snappy, easy to spell, easy to pronounce, and easy to remember. You want to choose a domain name that reflects the best part of your business in the most positive light.

You’ll want your name to conjure up an image of the industry you are in. Finally, it’s best to choose a name that is light, humorous, and memorable without being too cute or instantly dated.

Choose a Domain Name that is available

After You Choose Your Domain Name, Make Sure It’s Available

After you make your final choice regarding your domain name, the logical next step will be to make sure that it is free and available. You can use a domain name registry checker to ensure that you aren’t infringing on someone else’s intellectual property.

The last thing any new business needs is a nasty lawsuit over copyright infringement. If your name is identical or too similar to someone else’s, you will need to come up with a new one in order to avoid a long series of suits that you are bound to lose.

Get Assistance from Domain Name Services Providers

There’s no doubt that choosing a domain name these days could be a tasking endeavor for both startups and seasoned entrepreneurs alike. While on one hand the common and popular .com names have been taken on the other hand, new generic top-level domains (gTLDs) have recently entered into the market making it a difficult task to decide on the right one to pick.

To avoid making mistakes, it’s an excellent idea to get in touch with a professional domain name services provider as soon as possible when you’re thinking of get one for your business. This way, you can receive excellent advice and counsel concerning how to choose and register your domain name.

Domain Name Services Providers


Your website domain name is a huge investment for your business whatever way you look at it. It is the bedrock for your business’ online presence. It defines you and what you stand for as a business and it provides the doorway for potential customers to find you online. Just as your business name and brand identify you in the marketplace so also your domain name identifies you online. It’s important therefore that you choose your domain name with care.

If you are ready to take the plunge into the exciting and lucrative world of online business then you’ll do yourself good to get across to professionals who can help you choose the right one.



A Simple Guide to Creating a Profitable and Popular Website, Even If This Is Your First!

Would you like to make a fortune working online from home? Then, how about starting a ?

It will interest you that this is the logical first step that hundreds, if not thousands, are taking these days. You simply need to come up with a idea that could become widely popular in a short time. You may go with a news website or something similar. You could also look at profitable niches before you get started.

Lots of people make money by publishing information that is of interest to specific groups. For instance, paranormal websites do very well if they are promoted to the right audience.  But no matter your website idea is, what you have on this page is sure to help you build a profitable website starting now.

So, let’s get cracking!

How to create a widely profitable and popular website

4 Ways to a Widely Profitable and Popular Website

1. Build Your Website

Building your website is often the most complicated part of the process. Unless you have skills and qualifications in web design, you might struggle. With that in mind, you should consider contacting professionals who know what they are doing. You might have to spend a few hundred dollars to get a fantastic site, but at least your mind will be at rest. The alternative is to use a free site builder like WordPress and attempt to handle the task yourself. The best solution depends on how much cash you have in the bank.

2. Optimize Your Website

Making sure you appear in the right places within search engine results is critical. You need the most suitable people to discover your site and click your links. That means you simply have to make an investment in SEO. It is possible to handle the matter yourself, but that will take a long time. Also, the best techniques change frequently, and so you might do something wrong. The last thing you need is for your site to get a penalty from Google. Contact some SEO experts and get a quote for their services today.

3. Create Your Income Streams

You have lots of options when it comes to creating your income streams. In most instances, it makes sense to open a Google Adsense account and place banners on your website. Advertisers using Adwords can then select your category and send their advertisements across. So long as your site gets more than 200,000 views per month, it’s possible to create a decent income stream. However, there are lots of other ways you can source profit. For instance, some people choose to engage in affiliate . That involves placing advertisements for products on your site and making a commission from any sales.

4. Sit Back And Count Your Cash

Once your site and income streams are up and running, you can sit back and relax. You’ll still need to publish lots of interesting content to keep your visitor levels. However, the complicated stuff is now out of the way. So long as you make the right choices during the last few stages, there should be no need to mess around with your site. Just keep doing what you’re doing, and your audience will grow.


It’s clear to see that creating a profitable and popular website is as easy as pie. You just need to come up with a concept that is going to grab the attention of a large audience. Plenty of people do that for a living these days, and some of them make millions. It’s all about publishing content people want to read or watch. Remember that social networks are a great place to promote your site and build your views. Open some accounts as soon as possible and start sharing your content!

5 Strategic Ways to Reduce Bounce Rate and Get More From Your Website

You may have heard people talking about bounce rates before now, but what does it really mean? How does it affect your business return on investment (ROI)? Is it something that you should be concerned about?

Of course, if you MUST take time off your busy schedule to work on reducing your website’s bounce rate it is imperative that you know what this really means. So first, let’s get that out of the way.

How to reduce website bounce rate

What Is Bounce Rate?

Bounce rate is calculated on the percentage of people (website traffic) who visits your website and leave without visiting a second page. In short, when someone visits your site, you want them to stay as long as possible. If people leave early, it means that you have a high bounce rate. You can see how long people stay on your page using the Google Analytic reports.

Does Bounce Rate Have Any Effect On ROI?

There’s no doubt that a high bounce rate can negatively affect your return on investment (ROI). For example, if you are spending money on getting traffic to your website and a large number of these people decide to leave your website right on the first page, then the chances of your converting them into subscribers or customers would be slim. The result? Money lost on your advertising spend!

This is something you don’t want for your business. So, how can you decrease that rate?

Here are five simple ways to reduce your website bounce rate:

1. Make Sure Your Content Is Great

Your content might be good, but you have to make it great. When people come to your site, they will start to read what you have to say. If the text does nothing for them, they will leave. You need to be an excellent creative writer to get this step right. If you struggle when it comes to writing things, you might need to get some help. Take a look at tutorials online and see whether they help. The more you strive to improve, the better your content will be.

2. Pay Attention To Your Conversion Rate

When people are on your site, you want to convert them into customers. After all, what’s the point of them being there if they are not going to buy anything? There are businesses out there that will help you with your conversion rate optimization. Once you learn how to turn visitors into customers, it means that your site will be a tremendous success. Of course, this step also means that people will stay on your site for longer than ever.

3. Redesign The Site And Make It Look Ace

How does your current site look? Sometimes, people are too lazy to redesign their page, even though they should do so. If you have not changed your site for a long time, you need to do so. Looks count for a whole lot. You should find a way in which you can make the site look as appealing as possible. That means that you need to work with an expert web developer. When you find a team who can help, your site will look better than ever.

4. Entice People With Offers

People adore discounts and you can take advantage of this fact. When customers view your page, you need to find a way to keep them there. If you offer them a discount on the home page, they will be likely to stick around and look at your products.

5. Avoid A Slow Loading Time

How long does your site take to load? The last thing you need is for your page to take too long. Often, people can’t wait around for a page to load. After all, the modern day customer wants everything in an instant. You will need to optimize your page so that the loading time is quick. Once you have made this simple change, you will see a massive difference.


Bounce rates might sound complex, but they don’t have to be. It’s all about giving people a good reason to stay on your site for as long as possible. If you use the above great tips, you should have no problems.

What other tips can you add to these ones for reducing your website bounce rate?

4 Essential Tips to Keep Your Staff Happier and More Productive At Work!

Running a business is both fun and challenging, especially if your business has grown for you to have a staff to help out. As a business entrepreneur you must understand that how you handle this human resource of your business will determine to a great extent the future growth of your business.

While you may be tempted to look at the staff as just another resource to make your money it is important to note that the staff is the most valuable asset to your business. Your team of employees is the key to driving your company forward, and it’s imperative that you appreciate their role in the venture.

A happy employee is a more productive one. Therefore, the benefits are just as rewarding for you as they are for your staff. Keeping staff morale at a high level is one of the most important roles that any boss can take on, and it could have a huge say on how successful the business is.

Now, it must be made clear that it is not really easy to make someone happy since happiness is, inherently something that comes from the inside of you. To be happy one has to make the decision himself. However, putting a few things in place so that the working place is not stressful will greatly help in putting the worker in the right frame of mind to make that decision.

So, that being said, here are a few tips that will ensure you put that smile on the faces of your staff and of course, yours!

Motivate your staff and make them happier

1. Pay

Let’s not kid ourselves; the primary motive for your employees is money. If you want to keep them happy, you must be sure to pay them well. And on time, too.

As the boss, you’ve got enough on your plate as it is. Embracing professional payroll services is a great way to ensure that your staffs are paid promptly. It also saves you from many wasted hours too, which ultimately, allows you to concentrate on making more money.

If your staffs have got money to enjoy themselves at the end of the working week/month, they’ll be a lot happier. No employee wants to waste their spare time chasing missed payments.

2. Remote Working

By now, you will have heard about the term cloud computing. These facilities can increase office productivity and reduce overheads. One of the greatest benefits, though, is that it promotes remote work.

Your staffs have lives outside of work. A child’s illness, for example, can throw a spanner into the works. With cloud computing, they can access stored data from home. For you, it removes the threat of workflow taking a hit. Meanwhile, your empathy will go a long way to building a stronger relationship with the employee.

As previously mentioned, this is hardly the only benefit of embracing the cloud. But it is a factor that shouldn’t be ignored.

3. Outsource

Allowing remote work from your permanent staff isn’t the only way to use the internet to your advantage. You can also utilize it to have specific tasks completed through outsourcing.

Freelancing is a growing online trend, and there are thousands of skilled people ready to take on your odd jobs. This could mean redesigning your website or knocking up a few spreadsheets. Whatever the task, using freelancers can help keep costs down as you won’t need specialist equipment.

Meanwhile, it makes it easier for you to manage your physical staff.

4. Be A Boss First, And A Friend Second

Your staffs are employed to make you money, and that hierarchy needs to be present. However, that doesn’t mean you can’t become a great boss by encouraging positive relationships.

Offering staff perks will get them on your side. However, just being there for your team will make a huge difference. You don’t want personal talk to get in the way of work. But showing that you care can help them greatly, especially in tough moments.

Moreover, you can show them the potential for career growth to keep them motivated. After all, your employees will have ambitions to climb the career ladder too.


Having a successful business is the dream of every true entrepreneur. To actualize this you need the help of employees. Hiring a staff for your business is not just a thing of convention; it’s an investment that should produce the desired result. How you treat the staff will determine their productivity. Use the above tips as a guide and you will be able to motivate them for greater productivity.

How to Make Your Business Website a Profit Generator in 4 Easy Steps

When you set up your business website, there are a few things that you need to remember. Forgetting to take these things seriously will only put you in a position where you will end up wasting time and resources.

So, what are these things you must remember?

For one, you must understand that a website is your chance to market your business to consumers, clients and investors. No matter your target market, knowing how to effectively market to these three groups is sure to make you a success. However, if you waste the opportunity that your website presents, you could end up losing big profits.

I’m sure you don’t want that, right?

Then you will need to follow these basic steps when setting up your website.

Steps to a successful business website

4 Easy Steps to a Profitable Business Website

Step 1: Start With Social Networks

If your company is brand new you are probably in the process of putting your website online. But before you do that, you should instead focus on increasing your presence on social networks.

Perhaps, you already have a good online presence but if not, sort this out before the website is up and running. By doing this, you are giving your site a source of immediate visitors because then you can leave links to the site from your social pages.

If you do this, your website will have visitors as soon as it is online, rather than waiting around for SEO to work.

Step 2: Design Your Site

There are lots of different ways to design a website but it is becoming rather important to do it properly. For instance, your website needs to be responsive. This means that the way it works changes depending on how it is being viewed. If it’s on a phone screen, your website still needs to be clear and have all the information a customer needs.

You can sort this for yourself, but you will see far better results if you have your site designed by professionals. Take a look at and see the type of design your company site could have if you choose to have it professionally styled.

Another advantage of using a professional company is that they often use CRO. This is a set of gathered statistics that can be used to design a site which encourages viewers to become customers.

Step 3: Write Your Content Correctly

Once your site is designed beautifully with followers ready to view it, you need to think about content. You are going to have several pages on your site and perhaps a few articles. These need to be colorful and attractive so make sure you use pictures and videos.

You should also include links through your site to make it easy to navigate. By using links, you can get customers where you want them, whether that is a news article about your company or your online shop. But, you have to make sure the links are natural, and this is to do with SEO.

Step 4: Use Search Engine Optimization

Your final step setting up your website is to use SEO. Search engine optimization is a method of making sure customers can find your site on search pages. They will type in a keyword related to your product or services and should find your company site. SEO can be done for free, but you can also hire a professional company to complete the process for you. The choice is yours.

Do these things correctly and you will soon see your website up and running, and of course, receiving visitors and making profits for your company!

The Smart Way to Starting a Small Business That Yields Results!

Starting a small business is a process full of risks, gambles and, hopefully, rewards. Yes, that dream of owning your business and being your own boss comes with a lot of tears and sweating but if you do not give you can have a big laugh.

Many people dream of starting their own businesses but because of the challenges involved many do not make the move ever beginning. If you have been thinking of stepping out and becoming your own boss with your own business then this is article is for you. There are a few basics you need to get right if you’re going to succeed. But not to worry, it’s doable. Simply follow the guide below and you will see yourself owing your own business in no time!

Smart way to start a small business

How to Start a Small Business the Smart Way

1. Do Extensive Research

Every business starts out as a bright idea in an entrepreneur’s mind. Starting a business is all about taking that idea and turning it into a reality. But you first need to do extensive research on the market. This will let you know whether or not your idea is new and original, and whether there is any demand for it among the public. If your idea has already been done before, you’ll have to ask yourself whether it’s a good idea to go ahead with your plan.

2. Plan Your Costs & Income

If you’re not the kind of person who is very good with numbers, dealing with the company finances won’t be much fun. But it’s something you need to do before the business is even up and running. You will have to plan out your costs and then decide where you are going to get your funds from. You could get a business loan or find an investor to invest in your idea. You’ll also need to plan out where your streams of revenue will come from. For most businesses, this will be from sales. But you’ll still need to make income forecasts.

3. Put Together a Team

You need a solid team of dedicated and skilled employees if your business is going to become a success. Hiring staff can be difficult for new entrepreneurs who have never done it before. You have to strike the right balance between skills and low-waged employees. You do need people with skills, but when you don’t have much money to spend, hiring inexperienced people with potential is a good idea too. Outsourcing to an HR consultancy can help you find the right employees too.

4. Engage with Target Customers

Once you know exactly who your target customers are, you need to think about how you’re going to engage with them. You have to capture their attention and make them think about your business if you’re going to boost your sales. The internet offers loads of way in which you can interact with customers and build relationships nowadays. You can run a blog on your website to give people a reason to visit your website and find out more about your business and what you do.

5. Keep Striving to Improve

You should never stop striving to improve your business once you’ve started it up. The moment you start to stand still and move away from your founding ideas and principles will be the moment you fail. You don’t have to be doing badly to be striving to improve. Even if your business is doing well, you should start thinking about how you can do even better. This is what all the most successful businesses in the world manage to do. No success is ever enough for them; they keep pushing to improve. And that’s the attitude you should take.


I’m sure you can see that you don’t really have any reason why you should not start your own business right now, right? If you will put the above tips to use and work on improving as you go on you can be sure that your business dream will become a reality.

Search Engine Optimization: 6 Golden Rules for Staying Up To Date with SEO!

How to stay up to date with SEo changes

One thing that SEOs have come to learn, howbeit, the hard way, is that you can’t become complacent when it comes to SEO. This is because the best practice in search engine optimization is always changing. You just can’t learn about SEO, and then you’re done forever. A big NO!

If you want to stay up to date and keep your website up to date too, it needs to be something you keep an eye on. You should be watching the changes and trends in search engine optimization so that you always have your finger on the pulse of the industry.

Unfortunately, doing so can be easier said than done. But don’t worry. In this post you will learn a few simple methods that will help you make sure you don’t get left behind.

How to Stay Up To Date with SEO Changes

1. Subscribe to Blogs

One of the best ways to stay up to date with everything that’s happening is to learn from the experts. These people know what they’re talking about, and the best ones have blogs you can follow. They won’t always be right all the time, so don’t take their word as gospel. But subscribe to their blogs to keep up with the latest news and opinions.

2. Get On Twitter

If you’re not already on Twitter, you need to get on there right now. All those experts with blogs are on Twitter too, and they use it to say plenty that’s not in their blog posts. Create a stream of all your favorite SEO experts to see what they’re saying. Twitter allows you to have conversations too, so you can even ask them questions.

3. Go Straight to Google

If you want to know how Google works, asking Google seems like a sensible idea. Stay up to date with Google Webmaster Tools if you want to know how your site is performing. It will also give you lots of information on SEO and tell you how the search engine crawls your site to rank it in searches.

4. Make Time

Subscribing to blogs and following people on Twitter is no use if you have no time to learn. Make sure you set aside half an hour each day or a couple of hours a week just to read new information. Just a few minutes a day could help you stay on top of things and make sure you don’t miss any significant changes.

5. Hire an SEO Service

Just learning about what’s happening in the SEO world isn’t enough. You need to use the information too. If you don’t have time to do everything yourself, an SEO agency is your best bet. Most business owners can’t do it all themselves, so they need some help. You should still keep up with trends and changes, however.

6. Put Knowledge Into Practice

Without an SEO company to help you, it’s up to you to keep your website updated. Use everything you learn to keep your website changing and prepare for any changes that could affect its rankings. You should be pruning your site all the time to keep it moving so that it doesn’t remain static and fall out of date


It takes time and effort to keep up with changes in the world of search engine optimization. If you want to stay knowledgeable about it, don’t drop the ball and neglect your reading. Keep at it and you will see the benefits in your website performance.

10 Proven Ways to Make Your Website More Productive

Is your website lacking in…something? Does it need a little extra oomph? Maybe it isn’t getting the results you’d envisioned when you built it. Hmm? Don’t you think it would give better results if you can just pull out a few things here and there and then put in some few other things?

There are certain ways you can make your website better. If you went with a professional, this shouldn’t be too much of a problem. However, it isn’t just about the way your website looks; it goes beyond that! It’s also about what goes on behind the scenes. The web development side of things is definitely important. That being said, in this article I want to give you a few tips that will make your website better.

how to make your website more effecitive

10 Simple Techniques to Make Your Website Better

1. Change the Colour Scheme

Something as simple as your website’s colour scheme can make a difference to its success. Your customers may respond differently to different colours. After all, colours can create moods in certain people. Change the colours a little and see if it makes a difference.

2. Pick a New Font

A new font might be easier to read for your audience. There’s nothing worse than a font that can’t be read very well! Your font should also suit the kind of image you’re trying to portray.

3. Play With Your Layout

The layout of your site matters too, so play around with it and see if it makes any difference. Perhaps something isn’t big enough or prominent enough already.

4. Put a Call to Action Above the Fold

All sites need a call to action to tell visitors exactly what they want them to do. Put yours above the fold. It has much more success here, and you should notice a marked difference in your results.

5. Improve Your Navigation

Your navigation should be very simple to understand and use. Get some feedback from visitors and see what they say about it. Can it be improved? How? Make it as simple as possible to understand.

6. Include Relevant Information

Make sure your site has all of the relevant information it needs. You should have more than one way of getting in touch with you on there, as well as relevant information about your cause. Keep it updated too!

7. Use Appropriate Keywords

Appropriate keywords will help your site to rank for relevant search terms. Make sure you’re specific rather than broad so that people who want exactly what you’ve got find you.

8. Clean Up the Design

Clean up your site design to make it less fussy and complicated. White space is important – it gives the visitors eyes a chance to rest and focus. Services like Magento can help with this.

9. Get Rid of Flash

Flash not only looks tacky, it also slows down your load times. A fast loading site is essential to your success!

10. Give it a Personality

The worst thing you can do is have a site with no personality. Give yours a personality to make it more appealing to visitors. Come up with a consistent voice and personality and your users will relate to you much better.


You can easily make your site perform great using these 10 techniques and see how you get on! Any tips of your own that you’d like to share? Leave a comment below!

4 Quick Online Marketing Tips WordPress SEO Newbies Should Follow

When it comes to marketing online a website is definitely an essential element of the equation. Before now, designing a website for your business was something only the technical people can do for you.

To get a website designed for you, you needed a big budget. But not anymore. These days nearly every one can set up their own websites. Thanks to software like WordPress.

WordPress is a website publishing platform used by over 70 million people around the world. It’s one of the most popular ways of setting up a new site. It has a lots of theme options and plugins that makes designing and customizing your website a breeze.

Out of the box, it also offers some basic ways to improve your new website’s SEO. This is really a good thing if you are just starting out on building your business website. But you don’t have to rely on those default features if you are looking to have the best results in search engines.

The good news is that you don’t have be some technical geek to get the best result from that website. If you’re going to set up a new WordPress site soon, or you already have one up but you’re struggling to optimize it for the search engines, then check out these quick and dirty SEO tips that you can apply starting now!

Quick and easy wordpress SEO tips for marketing online

1.    Use A WordPress SEO Plugin

Unless you want to spend weeks creating an SEO plugin, it makes sense to use one that’s already in use! I recommend the excellent “WordPress SEO by Joost” plugin. It helps you to customize the SEO settings for each post and page on your site.

You can also have it do an SEO check for you, and it will let you know where you might be going wrong. Nitch Marketing says that over a million people use this plugin every day and that it’s one of the best ones to use for any new WordPress site!

2.    Use A Good Quality Theme

The thing about WordPress is that some folks use the free themes from the WordPress Theme Directory. Many of those templates are fine, but there are some which are just trash.

I always recommend using premium themes from places like ThemeForest. You have a support network to contact if you can’t figure out how to customize those themes. And the best bit? The themes are SEO-friendly!

That means search engines like Google can “index” the contents of your pages with ease. From a logical point of view, everything makes sense to a search engine. But it also makes sense to human visitors too.

3.    Keep Your Blog Updated

When you set up a site using WordPress, you have the ability to write blog posts on it. Some people use their blog as a news section. Whatever you want to call it, you should make sure you keep that section updated.

Write good quality content and link out to relevant external sites where possible. If you’ve talked about a topic before, internal linking is also good for SEO purposes too. When you link out to other sites or pages on your site, be sure to add a text description for each link. That helps search engines determine what the content is on the linked page.

4.    Guest Post On Other Blogs

People that run blogs usually allow people to “guest post” on them. Most won’t charge for this facility, as it means they have fresh content added to their site without needing to do anything.

The content you write should be free of spelling and grammar errors. It should also fit in with the general theme of the website. And the most important bit? You should add a link to a relevant page on your site!

Guest posting is one of the cheapest ways of driving traffic to your new site. And if the site owner likes your writing, they will be more than happy to let you post more content!

Now that you know these “quick and dirty” WordPress SEO tips and tricks, it’s time to give them a go!