You may have heard people talking about bounce rates before now, but what does it really mean? How does it affect your business return on investment (ROI)? Is it something that you should be concerned about?
Of course, if you MUST take time off your busy schedule to work on reducing your website’s bounce rate it is imperative that you know what this really means. So first, let’s get that out of the way.
What Is Bounce Rate?
Bounce rate is calculated on the percentage of people (website traffic) who visits your website and leave without visiting a second page. In short, when someone visits your site, you want them to stay as long as possible. If people leave early, it means that you have a high bounce rate. You can see how long people stay on your page using the Google Analytic reports.
Does Bounce Rate Have Any Effect On ROI?
There’s no doubt that a high bounce rate can negatively affect your return on investment (ROI). For example, if you are spending money on getting traffic to your website and a large number of these people decide to leave your website right on the first page, then the chances of your converting them into subscribers or customers would be slim. The result? Money lost on your advertising spend!
This is something you don’t want for your business. So, how can you decrease that rate?
Here are five simple ways to reduce your website bounce rate:
1. Make Sure Your Content Is Great
Your content might be good, but you have to make it great. When people come to your site, they will start to read what you have to say. If the text does nothing for them, they will leave. You need to be an excellent creative writer to get this step right. If you struggle when it comes to writing things, you might need to get some help. Take a look at tutorials online and see whether they help. The more you strive to improve, the better your content will be.
2. Pay Attention To Your Conversion Rate
When people are on your site, you want to convert them into customers. After all, what's the point of them being there if they are not going to buy anything? There are businesses out there that will help you with your conversion rate optimization. Once you learn how to turn visitors into customers, it means that your site will be a tremendous success. Of course, this step also means that people will stay on your site for longer than ever.
3. Redesign The Site And Make It Look Ace
How does your current site look? Sometimes, people are too lazy to redesign their page, even though they should do so. If you have not changed your site for a long time, you need to do so. Looks count for a whole lot. You should find a way in which you can make the site look as appealing as possible. That means that you need to work with an expert web developer. When you find a team who can help, your site will look better than ever.
4. Entice People With Offers
People adore discounts and you can take advantage of this fact. When customers view your page, you need to find a way to keep them there. If you offer them a discount on the home page, they will be likely to stick around and look at your products.
5. Avoid A Slow Loading Time
How long does your site take to load? The last thing you need is for your page to take too long. Often, people can't wait around for a page to load. After all, the modern day customer wants everything in an instant. You will need to optimize your page so that the loading time is quick. Once you have made this simple change, you will see a massive difference.
Bounce rates might sound complex, but they don't have to be. It's all about giving people a good reason to stay on your site for as long as possible. If you use the above great tips, you should have no problems.
What other tips can you add to these ones for reducing your website bounce rate?