How to Use Social Media & Email Marketing For More Value Online

Given an option between and email , which would you choose as a small ?

Now, for many small owners this is really a hard decision to make. Of course, with the buzz about social media, especially Facebook and its huge user base, many will readily go for social media.

But, what if I tell you that scientifically proven stats states otherwise? What if researches over the years have proven over and over again that email marketing trumps social media marketing when it comes to marketing your business!

Surprised?

You should be because that’s not what the social media marketing experts want you to believe. But frankly, many of these are only concerned with selling you that super duper program that will help you create the much desired success on social media.

But no matter what any person says, as a small business when it comes to marketing your business online you definitely want to focus on those activities that produce the desired results and not just the noise.

This is not only wise when it comes to investing your money but for the fact that you have limited time to run and grow your business.

Now, comparing social media and email marketing is really like comparing apples and oranges. There may really be any area of comparison. However, like I have just said above, when it comes to marketing your business, you should focus on results. You want to judiciously invest your limited budget on the strategies and tactics that gives the most results both in time and resources put in.

So, the purpose of this post is to help you make the best choice and, as you will soon see, get the MOST from both worlds!

email marketing and social media showdown

Social Media Poor In Turning Readers Into Customers?

This might seem counter-intuitive considering the buzz about social media marketing. But the tell-all stats are glaring.

Let’s consider a few:

1. McKinsey & Co. – This survey result in 2013 by McKinsey & Co. clearly puts email far ahead of social media in effectiveness when it comes to acquiring customers!

Social media marketing vs Email marketing

As you can see in those results, email is nearly 40 times more effective than Facebook and combined!

2. OpenMoves.com – Recently, Amir Chitayat from OpenMoves published results for one of his clients where he revealed that the results of email marketing are more tangible and with better ROI if you are looking for leads or sales. The results of the test showed that email generated 1,192 direct transactions and 872 assisted transactions – that’s a total of 2,064 transactions standing at a ratio of 0.73. This means, email marketing generated more direct conversions than assisted! Now, note that he uses both email marketing and social media and spends about the same amount of budget on them.

Social media, on the other hand, generated less direct transactions (only 173) as well as 1010 assisted conversions. This is a ratio of 0.58. What this mean is that social media had less direct conversions and contributed less to assisted conversions!

3. Getresponse.com – In it’s “State of Email Marketing 2016” report Getresponse.com reported an average open rate of 21.73% for email marketing. This is in an industry where, for example, Facebook and Twitter have an organic reach of about 6% and less than 2% respectively!

Getresponse state of email marketing 2016

The import of this is that if you have 3,000 email subscribers, 3,000 Facebook fans and 3,000 followers on Twitter, what you will likely get is:

  • 652 people will open your email
  • 180 Facebook fans will see your message
  • 60 Twitter followers will see your message

From each and every one of those reports, it is very clear, that email marketing far outperforms social media in terms of reach and ROI.

Now, the BIG QUESTION:

Should You Abandon Social Media Marketing?

Combining email marketing and social media

Does the above results mean your investment every day, posting and tweeting on the various social media platforms, is a waste of time and resources?

Not really!

I want you to take a look at the McKinsey & Co. report again. Did you notice that between 2008 and 2012 there was a 20% decline in e-mail usage while social media networks, instant messaging and mobile-messaging had some form of increased usage?

I’m sure you will agree that that trend has not changed over the years. Personally, I believe that the slow-down in email usage is not unconnected with the increase of spam emails and the social media buzz which had led to many businesses investing in social media than email marketing over this period of time.

So, taking all these reports into cognizance, instead of abandoning social media the better route would be a marketing strategy that combines the power of both email marketing and social media.

Remember, the two insights from these reports are:

a. Email beats social media when it comes to customer acquisition

and…

b. Social Media usage is on the increase and generates more assisted conversions!

As a small business you can actually have more value for your marketing spend by combining the two. By so doing you create a win-win situation for your business marketing. You simply need to:

1. Use social media to grow your email list – Your potential customers are already socializing on platforms like Facebook, LinkedIn, Instagram, Pinterest, Twitter, etc. All you need is a well designed strategy to move them over to offers and build a list to help you turn them into customers.

I advise that you download this Facebook marketing guide for small businesses.

2. Use email marketing to boost your ROI! – You’ll need an email list management service like Getresponse.com to do this.

For a detailed guide on how to put this strategy together I encourage you to read this post:

“The 3 Scientific Steps to Using Social Media for Online Selling!”

Bonus Read: How To Use Social Media Marketing To Acquire Loyal Customers!

Conclusion

These reports on social media and email marketing are indeed an eye opener for small businesses who wants to use social media marketing for their online promotions. One thing that is clear from these stats is, social media is not the right channel if you expect short term rewards in terms of revenue or profitability. On the other hand, to use email marketing you will need to understand what permission marketing is all about.

Simply posting updates about your business on social media and broadcasting marketing/sales messages through email will not help you achieve your business goals. A carefully crafted marketing strategy, as outlined in this report (Click here to download!) is what will help you do the magic.

So, what do you think? Are you having great success with your social media marketing as against what this research report states?

Stop Being Anti-Social; Social Media Is a Huge Business Investment Today!

has in recent times become equated with advertising online. There’s no disputing that it is a valuable tool when it comes to bringing owners and consumers together. However, if as a you’re still wondering if social media is really worth the investment, then I could only shake my head in pity because you do not know what you are missing.

Now, at the time when was the new thing everyone was talking about, there was no shortage of cynicism. As with any “next big thing,” there were plenty of who said, “It’s a fad, it will never last.” But today? Of course, it’s a different story.

The growth of Twitter as a social media site
But that is understandable because back then, most people had just about accepted that Facebook was here for the long haul. They never imagined there was space for another one. However, we can all agree that social networking is now a part of our lives. In fact, today many more social media sites have joined the fold along with a slew of micro- sites and friend-finding apps!

So, right now it’s not just the “big two” as they’ve been joined by Instagram!

Classifying the Social Networking Field

After a careful look at what is happening in the social media arena, you can, in all honesty, divide the social networking field into three groups:

a. Those who joined Facebook and said, “That’s fine, I’ll stop here.”

b. Those who added Twitter, and get everything they need from 140 characters at a time; and

c. Those who document their everyday life through pictures and wry or heartfelt captions.

While the above may look great but it shouldn’t be for you as a business owner. Fact is, using social media for your business is really not a matter of choice any more.

You Need To Spread Your Online Presence Far And Wide

Spread your online reach using social media

Believe it or not, the way we do business has changed utterly in less than two decades. In the 1990s, running a business from home was just about possible if you had a big enough house or a small enough business. You needed premises, and you needed prime location.

But now?

Having premises isn’t going to hurt if you’re the kind of business that benefits from them. If you’re a food store or a hair salon, they’re almost essential. However, “prime location” now is online.

You’ll get absolutely nowhere if you don’t have a website. That’s for a start. But it’s now more and more accepted that you need other things too. The bottom line is that you need to be active on social networks to have a competitive edge in business these days. And if you’re in either of the first two of those social media adopter groups above, you’re going to need to learn the rules of the networks you’re not yet on.

So, what’s The Route to Take?

1. Business Is More Visual Than Ever; Get on Instagram!
Instagram marketing strategies

Sharing pictures of your lunch may not be for you, but if that’s what’s stopped you from getting on Instagram so far, then stop it from stopping you.

The worst thing you can do as a modern business is to laugh at social media. It will laugh right back and drive your customers elsewhere. The one thing you can be entirely sure of is that if you’re not on Instagram, your competitors will be. That’s a whole section of your audience you’re turning away from.

“But, but…” you may be thinking, “It’s not like my business is a visual one anyway!”

And by and large you may be right. Maybe you sell insurance, or are a courier. Your product may be abstract or hard to photograph. But you’re not. Your vehicles aren’t, nor your delivery route. Your customers aren’t. There will always be something connected to your business to photograph. Make use of the filters, in an appropriate way – like showing off an epic sunset you saw on a delivery route, for example.

2. Take Advantage of Events As They Happen

You’ve probably seen a few businesses’ social media accounts and generally, you’re not impressed by them. For the most part, they are used as RSS feeds by companies who know they should have social media. But they don’t know what it does or how to use it. All the best business social media accounts are the ones with a modicum of humanity.

If the whole world is tweeting about a significant event, you should be in there too. What you need to be careful about is how you do it. If it is a tragic event, register your business’s thoughts and condolences for those affected. Do not editorialize or offer opinions – save that for your personal account, it is not for a business to comment. Never refer to a tragedy and promote your business in the same post. Oh, yes, it happens.

If it is a more joyful or unexpected event, by all means live-tweet your office’s reaction to what’s happening. If it is political, play it by ear. Nailing your political colors to the mast could bring in new followers. It could also turn a lot of people off, depending on what your views and market are.

3. Reach the Widest Possible Audience

Reach your audience on social media

Once upon a time, the hashtag was the domain of Twitter. Now, you can find all Instagram or Facebook posts on a certain topic by clicking on the hashtag too. So you should feel free to use them – in the right way. You want to draw anyone who might be interested in your business to your posts. Do everything you can to get more Instagram followers – this is a ready audience for your promotions.

So much business today is international, which makes social media even more valuable. A huge department store in New York City has high catchment in that area. Its international custom cannot be as impressive, because someone in Zurich doesn’t just get on a bus and head to New York for the weekend. But if you’re visible on social media – and do it well enough – you can attract overseas followers.

4. If You’re Not Sure, Hire Someone Who Is

The big three social media sites are different enough that you can be a Twitter junkie but left cold by Facebook. And, verse versa. If you’ve had trouble getting to grips with Instagram or another social network, fine. It’s probable you know someone who isn’t so unfamiliar.

It may be a friend, or a friend of a friend, or a son or daughter of a friend. Ask them to take control of the business social media accounts. Pay them for their time – and if business booms, bring them on full time as social media manager. It’s well worth the commitment.

Conclusion

It’s fine to be agnostic about social networking on a personal level. A lot of us are, and some people are better at filtering events and opinions into a digital space than others. However, you need to remember that social media is not huge part of business – and unless something unforeseen happens, will stay that way. So for the sake of your business success, stop being anti-social!

Facebook, Linkedin, Google Plus, Twitter: Which Is Helping To Drive More Traffic To Your Blog?

Driving traffic using social media sitesIn the past couple of weeks I’ve read different reports from researches by different marketing groups on how small businesses are using social media. As expected, there is a slight difference in the different reports depending on indices used by the groups.

While one thing was common among the reports – that is, more and more small businesses are increasing their budget and use of social media for marketing – two are clearly at variance on the social media platforms these businesses are using.

One of the groups reported that while 90% of small businesses are on Facebook and 70% are on Twitter the report says, LinkedIn, Google+, and Pinterest are being ignored by these businesses.

The other group, on the other hand, reported that this year (2012) has witnessed more and more small businesses turning to LinkedIn!

Now, that is something I couldn’t reconcile!

However, these reports have made me to once again re-evaluate what impact social media is playing on my blogging career.

I must say my use of social media had been for one purpose, to drive traffic. I rarely do much socializing on the social media sites. Most of my engagements are on my blog. Platforms like twitter, Facebook, Google+ and LinkedIn are simply used for pulling in traffic from the social media sites while the engagement is on the blog.

Now, from my own statistics, I know that LinkedIn has proved more useful in driving traffic than any other of the social media sites.

I’ve been on Facebook for over two years now but I must say, for me it is the worst traffic source. May be, it is simply because I spent less time on the platform while the users of Facebook kind of love it more socializing on the site.

When Google+ launched, I jumped at it knowing the SEO value of the site; and I must say it has also proved useful as I have witnessed a good number of traffic flow from the platform.

The worst so far is twitter. I’ve tried various tactics but all just seem as useless as doing nothing! For over 3 years now that I’ve been on the platform I cannot really point to any significant stat showing that the site has pulled any traffic to my blogs. For me, the noise on twitter is simply drowning. I’ve read various blog posts and ebooks on how to drive traffic using twitter and have tried a few of them but the result has remained the same. Though, I’ve not in any way abandoned the platform but I really spend any time on it other than tweeting every new blog post whenever I publish one.

Now, from my experiences and what these groups are reporting about small businesses using Facebook and Twitter more than the other social media sites for their business marketing, I’ve been wondering. I’m beginning to think that there is something wrong with my strategy.

And so, I’m bringing this issue before the community today for further discussion.

Here’s what to focus on:

1. Do you agree with the report that shows small businesses are ignoring Google+, Pinterest and LinkedIn?

2. What is your own experience in using social media for your marketing efforts?

3. Which of these platforms is helping you to drive more traffic to your blog?

Feel free to share with us. If you can offer a few tips that are helping you, we will be grateful.

So, let the discussion begin!

The 3 Scientific Steps to Using Social Media for Online Selling!

Selling on demands tact and wisdom. Not just because no one likes to be sold to, but because media has an established culture of “no-selling allowed.”

It’s unfortunate that because of this “red flag” on social media selling, many persons find it really difficult to make any good returns from their social media efforts. This account for the frustration that many have with social media because no business person wants to devote any time and effort to anything that will not bring any returns.

Now, selling on social media may be difficult but not impossible. It simply requires you finding some ways to make your social media connections to buy. In this article I want to present you with a simple 3-step-tactic which, if strategically followed will result in outstanding success.

The simple strategy is built on providing valuable, education-based web on your main site or and then using social media to create awareness of this content. Once you are able to build a level of trust through your valuable content, selling to this engaged connections become much easier.

So, let’s get on with the 3 proven Steps To Using Social Media For Selling

1. Create A Content Based Primary Site Or Blog

This is where many small to medium sized businesses (SMBs) are getting social media selling wrong. They simply concentrate their social media marketing efforts in creating and building a following around a social media profile.

But this is wrong. It will only frustrate you. Remember, pushing sales messages to your connections right on social media sites is seriously frowned at by many. In fact, this may lead to many cutting off their connections with you.

However, building your own blog or site, filled with informative and educative content, gives you a platform to showcase your expertise and to further strengthen your relationship with your social connections. Once they are motivated to click on your links and visit your blog or site, they will be more open to a deeper connection with you which will lead to building the trust that is necessary for converting both suspects and prospects into paying customers/clients.

So, if you do not have your own primary site or blog for your business, it’s time to get one. This will also give you a way to take control of your intellectual properties on social media since most of your generated content will be housed in your own site and not the social media site.

Social media selling graphic

2. Create Content That Redirects To Your Primary Site Or Blog

So, you have thousands of followers on and thousand likes on , right? But how many of these are truly connected to you as a business? Remember, social media is simply about socializing while your business is about creating customers to help you make a profit!

Your business getting involved with social media is not a social affair. That is simply a way to a means! Your goal is to turn your social activities into creating a profit for your business.

No matter how this may sound, it is the truth all the same!

So, as you socialize on the social media sites like Facebook, Twitter, , Google plus, etc. intersperse your interactions with content that is aimed at funneling part of your social media friends to your primary site or blog. This is actually the basis for social media marketing in the first place.

No matter how much they rave about your offerings on the social media sites, the number of these friends and followers who would click on your links and visit your site is the true indication of how much you’re engaged with them. It’s also an indication of how successful you can be with social media selling.

3. Capture Leads And Strengthen The Relationship

This is actually a step that will lead to other steps. But for the purpose of this article I want to present it as the final step. One thing that is sure is that pushing sales messages at your social media connections on their first visit to your site or blog may produce some sales, especially if they are already passionately engaged and sold on your offers. However, in most cases they will simply turn away and never come back again.

The best thing to do therefore, is to have in place a system to further build on the relationship. This is where capturing their contact details is important. Have something valuable to give away free. This could be your valuable content whereby you ask them to subscribe to your exclusive newsletter for future updates. You can also offer a free downloadable report that requires their providing their contact information.

A good lead capture system is an important aspect of your primary blog or site. If you don’t have a way of capturing your visitors leads, you should get one right away. This will become one of your most valued online asset – a database of prospective clients and customers which could determine your success or otherwise.

BONUS TACTIC:

Provide More Education-Based Content While Promoting Your Products And Services

Ok, as stated above your site visitors may not buy on their first visit. Besides, today’s internet savvy buyers desire that you provide them with much information that will help them in making a buying decision. Capturing their contact information as stated in 3 gives you the opportunity to both make them come back again and also to ensure you provide that needed information that will help their buying decision.

This is where your business wisdom and expertise comes in. But unfortunately, many business persons get it wrong here. Your email list is not a platform to blast off marketing messages all the time. The purpose is to entertain, educate and then sell. Where every email you sent out is basically for promotion and selling, your list will be unresponsive and many will quickly unsubscribe.

Instead of sending only marketing messages, create a series that is aimed at educating and informing your prospects. This will warm them up to your products/services when you introduce them in your emails. Selling at this level is much easier as they have a certain level of trust in you and your product/service.

Marketing takeaway

Social media marketing and social media selling must be strategically infused if you want to successfully sell on social media. Positioning yourself as a leader and authority in your target market through your web content is very important. It is therefore imperative that if you’re not very good at creating web content or you’re simply lack the time to create a constant flow of content to update your social media accounts or your personal blog or site, you should hire a professional web content writer to do this for you. Never overlook your own primary blog or site. You success or otherwise actually depend on them.

I’ll appreciate it if you will help promote this post by sharing it with your friends and social connections. Your friends and social connections will love you for sharing with them! 🙂

Google Search plus Your World – What is Google Up To?

In yet another revolutionary move, Google has announced what it has dubbed Search Plus Your World! This is indeed a radical transformation as Google is pushing its search results to be more personal.

I’m sure you have heard of this update from Google. Well, what I want to do here is to take a look at Search plus Your World based on some of the issues arising from the update and then give a word or two of my opinion.

Search plus Your World Announced

Making the announcement on Tuesday 10th January, 2012 Amit Singhal said on the Google Official blog:

“Google Search has always been about finding the best results for you. Sometimes that means results from the public web, but sometimes it means your personal content or things shared with you by people you care about. These wonderful people and this rich personal content is currently missing from your search experience. Search is still limited to a universe of webpages created publicly, mostly by people you’ve never met. Today, we’re changing that by bringing your world, rich with people and information, into search.”

That is really an interesting way to put it. All in all what Google has just done is to combine personalized results which was first introduced in June 2005  and has gone through a couple of updates and social search results which have been since October 2009.  These two seperate algorithms that have been improved over the years have now become one. Danny Sullivan writing at SearchEngineLand.com quoted Amit Singhal to have said:

“The social search algorithm, and the personal search algorithm, and the personalized search algorithm are actually one algorithm now, and we are merging it in a way that is very pleasant and useful.”

Google Search plus

But To What Use Is Google Search Plus Your World?

As a new addition to the many innovative ways Google has been fine-tuning search results, one will want to ask why Search Plus Your World?

So far, I think Google is only trying to enhance the ever growing social nature of the internet.  This is clear from the official post:

“We’re transforming Google into a search engine that understands not only content, but also people and relationships. We began this transformation with Social Search, and today we’re taking another big step in this direction by introducing three new features:

  1. Personal Results, which enable you to find information just for you, such as Google+ photos and posts—both your own and those shared specifically with you, that only you will be able to see on your results page;
  2. Profiles in Search, both in autocomplete and results, which enable you to immediately find people you’re close to or might be interested in following; and,
  3. People and Pages, which help you find people profiles and Google+ pages related to a specific topic or area of interest, and enable you to follow them with just a few clicks. Because behind most every query is a community.

Together, these features combine to create Search plus Your World. Search is simply better with your world in it, and we’re just getting started.”

But will this really help us better when searching for information on Google.com? Right now, we not fully appreciate that until we put it to full use. However, there are already issues with Facebook and Twitter, unarguably two of the biggest social media sites with the largest database of user content.  Search plus Your World does not include results from these two social media giants.

My Opinion: It is rational to reason that if Google really want to make search results social and personal then the duo of Facebook and Twitter must be considered. But do we blame Google if these social media sites decide to restrict Google from crawling their databases?I don’t think Google should be blamed.

Here’s what Danny Sullivan reported Amit Singhal as saying:

“Facebook and Twitter and other services, basically, their terms of service don’t allow us to crawl them deeply and store things. Google+ is the only [network] that provides such a persistent service. Of course, going forward, if others were willing to change, we’d look at designing things to see how it would work.”

Is Google Favoring Its Own Content?

I must say this is one area where I’ve suspected Google of playing foul since the launch of Google+. When Google Authorship was announced and every site or blog desiring to implement the update was required to provide a link back to Google+, I suspected that Google was only systematically pushing the social media platform up on the search results.

However, the accusations that Google is favoring its own content over other social media sites was rebuffed by Google’s Executive Chairman, Eric Schmidt.

In a response to a statement by Twitter a few hours after the announcement of Search plus Your World, which read in part:

“We’re concerned that as a result of Google’s changes, finding this information will be much harder for everyone. We think that’s bad for people, publishers, news organizations and Twitter users.”

Google issued its own statement, through a post on Google+ saying:

“We are a bit surprised by Twitter’s comments about Search plus Your World, because they chose not to renew their agreement with us last summer (http://goo.gl/chKwi), and since then we have observed their rel=nofollow instructions.”

My Opinion: As a big fan of Google I truly believe that Google is doing more to improve the way we found information on the internet and for this, the other social media sites should find ways of working with it instead of the rivalry we have seen for some time now. If however they don’t want to work with Google then they should find ways of building their own search engines to compete with Google!

Well, as usual I will be glad to hear from you. What do you think of Search plus Your World? Do you think Google is justified in ignoring Facebook and Twitter with such a major update as this?

Meanwhile what this video introducing Search plus Your World. Do you see us doing all of these with Google very soon?

[youtube http://www.youtube.com/watch?v=8Z9TTBxarbs?rel=0]Note: Though Search plus Your World is now live, it is not everyone that will see it until it fully launches over the next few days. It’s only for those signed-in to Google.com and searching in English.

Social Media Marketing: Common Mistakes Bloggers Make and How To Aviod Them!

Blogging and social media tipsSocial media marketing has fast become a powerful way of promoting businesses online. As a blogger promoting your blog post via social networks is a great way to get new readers to your site. Facebook and Twitter can be a great tool, but there are also a few common mistakes bloggers make that cost them readers. To help you better market your blog using social media here are some common mistakes you must avoid as a bloggers. These mistakes have been found to be the top reasons why many bloggers are not making any real impact on the social social networking sites. Avoid them by all means possible!

1. Mixing Business with Pleasure

Too often bloggers use a personal account on Facebook or Twitter to promote their site. This can lead to a few big mishaps and I’d advise against it. What bloggers should do instead is create a dedicated account for their blog on whichever social network they wish to use. This cuts down on embarrassing mix ups and gives you a few key advantages. One of those advantages is a business Facebook page. Unlike a regular Facebook page, a business Facebook page allows users to receive updates with a “like.” This cuts out messy friend management and leaves you off the hook for things like spam accounts. On Twitter, a dedicated account for your blog lets you make sure you’re included on the right lists.

Getting Political

Social networks are home to many a grassroots campaign for various causes. Most bloggers know to avoid political leanings in order to avoid alienating readers. Many of those same bloggers forget that on social networks. Sometimes doing something as simple as “liking” a political candidate can be enough to aggravate some of your readers. Chances are, readers who leave your site because of feeling alienated will never return. It’s important to remember that no matter how you feel about an issue, some of your readers will be on the other side. This is another reason it’s important to keep your site’s social networks and personal social networks separate. Even if your blog deals with politics as its niche, you may want to be careful whom you support publicly. Many a Republican blog now openly regrets supporting George W. Bush, as an example, because of his poor approval ratings.

2. Forgetting Grammar

One of the most common mistakes bloggers make on social networks is forgetting that grammar and spelling are important everywhere. You should never put out a status update or tweet that isn’t up to the same standards as a blog post. It’s important to remember that you’re representing your brand with every word you type, regardless of where it’s sent out. This is particularly bad on Twitter, where the character limit leads many bloggers to shorten words. This makes your blog look bad and is almost always a bad idea.

Indeed, these social media marketing mistakes may appear basic but if you allow them in your promotions much of your effort will simply be wasted.

Marketing With Twitter: 5 Ways To Grow Your Twitter Followers

free coupon In our today’s world of social media marketing knowing how to use twitter in marketing your products and services online is a skill you must inbibe. This is because marketing with twitter is one powerful way of achieving outstanding results with little effort.

Social media marketing has evolved in the last couple of years because:

  1. It enhances your web experience and build your credibility easier; and
  2. It positions you to profit from every marketing effort you employ.

Now, if you are interested in marketing with twitter then you must be ready to grow your twitter followers. That definitely is the first approach to gaining grounds in marketing with twitter because to sell your products on twitter you need a huge database of people who will read your tweets every minute.

Unfortunately, marketing with twitter is for the savvy marketers. Not everyone on twitter is achieving the results they desire. In fact, I discovered that a huge followership doesn’t really help, sometimes!

What you need to win with twitter as a marketing tool is to aim for a huge followership and then make that fan-base a responsive one.

It works like email marketing. It’s not the amount of subscribers you acquire, but how many of them actually respond to your follow-up messages.

In that vein, let me share with you my 5 point strategies to grow your twitter following. Remember, our aim is to make this list, targeted, responsive and long-term followers. If that’s what you want for your business, let’s dive in:

  1. Business Card Strategy:

Not so many twitter marketers are utilizing the power of business cards. But it works so well, and if you approach it creatively, your fans would skyrocket and grow at the speed of inflation! ?

But, please hold it before you run off to go get that card, what you need is a charming and classy business card. Something the recipient will be willing to keep for a long time. I discovered that an awesome business card doesn’t lose its vigor and vitality when shared.

Till this day, business cards I received from colleagues while in a business workshop are still with me. I can’t possibly throw them away – they look great but unfortunately, the owner lacks the intuition to add his twitter handle vividly. So, get your card ready, whenever you attend offline seminars, workshops and conferences, exchange business cards, and make sure you have your twitter handle well inscribed.

The people who receive this card from you are somewhat pre-sold. After all, they came for the event without you inviting them – they are targeted and eager to follow you.

2. Guest Posting Strategy

The power of guest posting for other blogs cannot be under-emphasized. My guest work have been featured across several A-list blogs and the results have been awesome.

Talking about free and fresh targeted visitors, that’s no longer my problem. All I’m after now is converting those traffic into future customers.

By writing quality articles on your niche, you can easily grow your twitter followers. A published work that has your name on it, not only increases your business presence, it also influences the way blog readers see you.

For those who want to grow their twitter followers, you should include your twitter handle at vantage locations especially on the bio.

But if you’re still working on increasing your backlinks, and pagerank, this strategy might not be for you. You can come back to it later in your business after you’ve acquired quality and decent external links from other blogs.

3. Position Yourself As An Expert

When an expert speaks, even when it looks wrong, you still believes it. Why? It’s a mindset and that’s the way we were taught in School to always take the words of professionals to heart.

As an internet marketer, I discovered that you can’t possibly call yourself an expert, but you can earn it.

So, don’t struggle to be recognized as an expert in your niche, there are things you need to do to win the hearts of your prospects easily. One way to do this, is to deliver quality information.

Whatever you do, make sure your work speaks for you. If you’re into blogging, don’t be in a hurry when writing your blog articles, take time and make it real. Within a short time, your expertise would become obvious.

Once people begin to see you as an expert, getting them to follow you on twitter is easier than your next breakfast. I mean, they could literally send your links to a friend and ask them to follow you. Why? Because you deliver top notch content just like the expert you are!

  1. Share With A Friend Link

I recently discovered a stealth approach to increasing your twitter followers and it works. For those of us who use emails to communicate with our subscribers, how much do you leverage on your current customer?

Do you know that every of your single customer has friends and chains of network? You need to start tapping into this idea and grow your twitting followers.

For every broadcast message you send out to your list, add an anchor of your twitter handle and ask your recipients to share with their friends.

This looks simple, but the impact on your twitter account could be amazing. You can add 50 – 100 followers or even more within 24 hours.

A perfect example where this system works is this: online shoppers wants to save money and so they are looking for free coupon and discount deals. Sharing such emails could cause a viral marketing surge between friends, families and colleagues.

  1. Automate And Schedule Tweets

The final method you can use to grow your followers, is through automation and scheduling. You can’t always be available to post new tweets. You’ve got other aspects of your business to work on. But you can use free and paid twitter tools and apps to automate and schedule your activities.

This way, you’ll always have fresh content for your followers, and attract new visitors as they read your tweets every single day. Automation is the watchword of success on the internet. What would have happened if there was nothing like auto responders? So dull, isn’t it?

So, to get started in automating your tweets, I recommend http://www.twaitter.com/. It’s a free tool that’s compatible with twitter and works perfectly.

Action is what brings results. Why not step out and give this marketing with twitter strategy a shot, it could be the missing coin to your marketing explosion.

Twitter Lead Generation: Simple Strategies for Getting New Clients on Twitter!

make money on twitterNo doubt, twitter is among the top social networking sites that every savvy entrepreneur is turning to today for targeted online marketing. Thanks to the phenomenal rise and success of social media marketing (SMM). The growth of the social media has unleashed an extremely user-friendly and effective medium to capture your prospects within the gamut of your social influence. And it has become one powerful way of spreading your reach and enriching your inbound marketing strategy in an extremely cost-effective manner.

Before now leads were typically associated with email addresses. But not any more. Today using twitter for lead generation has become common place. You simply need to attract the attention of relevant prospects who may be interested in your business and then follow them on Twitter. While some may reciprocate by following you, the others are likely to skim through your profile and MAY notice if your product or service on offer, meets their requirements.

Unfortunately, finding relevant prospects in a random and unplanned manner on twitter.com can be not only time-consuming but also a futile effort sometimes. But by simply using a simple but proven technique, this process becomes less stressful and more result-oriented.

Here we want to share our top tips on how to make the most of twitter, first by finding a set of interesting and more importantly – your prospective audiences – who you can follow and interact with on Twitter.

1. ‘Search’ For Treasures

Twitter search is your key here. Play around and search for hashtags that are relevant to your specific audience profile. They are your vital sources.

2. Get To Know Who Your Prospects Are

Open new browser tabs for each of the hashtags, then subsequently enter them into the search box.  Once done, this will throw up a live stream of people who are actively following or interested in that particular subject.  You will also observe, that if you keep open for a few more minutes, the browser tab title starts updating and providing a live count,  in brackets, the number of new tweets/posts that keep getting added on the topic.

3. Engage With Your Prospects

You can keep these tabs on and running all day, or for long as you want to.  At regular intervals, for example an hour or so, and/or based on how quickly your unread list increases, do scroll down the unread tweets. Then begin following your prospects who are tweeting and discussing their opinions and views on subjects that are of relevance and importance to you.

These indeed are simply steps but if you keep at them they will help you generate a veritable list of prospective leads. Besides by doing this from time to time you will be in the loop on the latest buzz and links that are occupying prime time in your world. The result? Better business relationships and wider marketing reach.

Over to you: Are you using twitter to generate business leads? What other ways do you think twitter can help lead generation?

Want To Maximize Your Blogging Success? Employ These Problogger Social Skills!

Have you ever visited any of the problogger blogs and wondered how on earth they pull such a big crowd of readers and followers?

I personally have!

It will interest you to know that as a student of success I’m always interested in studying those who have succeeded, especially in my area of endeavor. That’s why, seeing those 100+ comments on blogs by probloggers like Darren Rowse, Yaro Starak, Jeremy Shoemaker and John Chow, I decided to research the problogging secrets behind their impressive results. I must say I was pleasantly surprised to discover that these master bloggers, besides some other creative marketing tactics, are actually using some very practical social skills in running their blogs.

Of course, you’ll readily agree that we are social beings. This is why we crave the attention of others. From the cradle to the grave, we crave relationships. We do this not just because it makes us feel good about ourselves but because we need others to reach our potentials in life. Just as the saying goes; a tree cannot make a forest, so we believe, to be someone outstanding in life we need the cooperation of others.

Even with the increase of modern conveniences like the television and the internet which tends to make us more confined to ourselves, we still yearn for that relationship that gives us the joy of being human. We can see the power of this being played out in the astronomical rise of the social networking sites like facebook.com and twitter.com and of course, their outstanding success.

What the success of these sites tells us is that as bloggers we can maximize our success if we can exploit to our advantage our social power!

Social Power, but what is that?

Social power is about you being a people-person – someone unbelievably nice and charismatic that he can charm anyone into doing anything! For example, if you take a person who is so naturally friendly and put him inside a room full of strangers, you’ll discover that in no time he’ll be friends with almost everyone! This person is simply using his social skills to not only gain the attention of others but also get them to trust him. 

So the lesson is that you need to use your social-power as a blogger. When you do this you’ll achieve outstanding success because others will readily catapult you to your success. Building relationships and forming partnerships will be much easier as you maximize your social potentials!  The following are some of the social skills you can use as a blogger to gain trust and all-out support from other bloggers to ensure your success.

1. Be Genuine, Shelve Hypocrisy!

One thing that is hated by every one of us is hypocrisy. Despite the facelessness of the internet, the truth is that you cannot hide behind some static webpage anymore. The internet has become so interactive that trying to be some hypocrite will only bring you down. So if you want to succeed as a blogger you need to be genuinely nice and interested in other people. If in any way they perceive that you are a hypocrite with selfish intentions, you might as well say goodbye to your dreams.

2. Be a Listener

Socially empowered people are great listeners. They do not just hear people speak but they listen with their hearts. They know how to make eye contact and how to sympathize with people. This is very important for you to earn the love and trust of people. As a blogger learn to put these skills to your advantage. What are your blog readers saying in the comments? When they contact you through email, do you respond to them quickly and do you help them with their problems? Your ability to listen and respond accordingly will help you greatly as a blogger as others will easily find a confidante in you.

3. Have A Sense Of Humor, Be Funny … At Least!

Humor and jokes have a way of helping us connect much easily with others. A joke and a laugh not only ease the tension but it opens the heart to more intimate feelings. A person oozing with an awesome sense of humor attracts crowds and eventually, attracts success. As a blogger, found a way of putting some humor in your content. Tell a joke now and then. A tactful use of jokes will make your blog more popular and therefore successful.

4. Don’t Forget Yourself

In the process of fluttering around like a social butterfly, you might forget yourself, allowing everyone to push you over. Remember, love and value yourself before anyone else. It’s when you respect yourself and let others see this that people will flock to you and not trample on you. Besides, never forget your purpose for seeking that relationship. If it’s for networking or forming partnerships, always keep that in mind.

5. Be Kind

Little acts of kindness showed to your readers matters the most. There are various ways you can do this. Bookmark and share their blog post on the social networking sites, send an email when you notice something wrong with their sites, link to their blog posts maybe in a post roundup, etc. These simple acts can really endear you to many of your readers so much that you may reap a truckload of gains from them in no time!

6. Work on Your Old Friendships

As a blogger you definitely must have connected with many wonderful bloggers in the past. Of course as time went on those friendships may have somehow staled. But you can renew them. Why not look into your records again with the mind of contacting some of these old friends? For example if you’re using the WordPress blogging platform you can use a plugin like the contact commenters plugin. This plugin can help you stay in touch with those who have connected with your blog through comments in the past. Simply choose a period of maybe a year or even two years back and send an email to these people with the intention of renewing your relationship with them. You may not know it but adding these old friends to your roster of support peers will surely make a great difference in your blogs popularity.

7. Work on Your Personality

Are you bad-tempered? Are you easily irritated? Then you’ll need to work on these for they will some show in your communications with your blog readers and friends. If you’re the type that throws a tantrum when angry you’ll need to learn to stay calm and collected before replying to comments. One thing that seasoned bloggers know how to do very well is how to turn negative comments to useful relationships. If you don’t learn how to turn your anger into something more productive your blog readers will soon find it hard to come to you. Remember no one wants a grouchy friend.

8. Never Stop Nurturing the Relationship

You must understand that it is not just about starting a relationship. Relationships need nurturing because they are too precious to neglect. And to this you must apply your social skills to the uttermost. I’ve come to realize that most of these super bloggers nurture their relationships with their blog readers in different ways. One of such ways is through offering free ebook donwloads, offering more insightful content and reader’s-only newsletters. Work on ways that best suit you. Only ensure that your relationships are nurtured for better results. Do some acts of kindness like the ones mentioned above and never forget to continue visiting and posting comments on their blogs. As the saying goes, what goes round comes around; you will definitely be the better for it!

Conclusion: Your social skills can be powerfully employed to maximize your success as a blogger. Learn this secret from the probloggers and sky-rocket your blog success today. What you need is to become a better and more lovable blogger and done well it can turn out to be a win-win situation.

Over to you: Have you noticed these social skills in any of the probloggers? Do you think there is any more you would want to add? Feel free to give your comments below.

And, you can always support us by tweeting and sharing this article on your favorite social network!

Helpful Social Media Advertising and Marketing Tricks to Get More Exposure

Social media advertising is admittedly getting bigger because of the growing presence of web sites similar to Twitter and Facebook. As a result of people are actually a lot more social on the internet, it isn’t as onerous to seek the attention of a specific group of people. Net customers are extra approachable now, which suggests you not have to undergo a long arduous process to get to your prospects and win customers. But with a purpose to use social media to your profit, you have to be educated about methods to tap into the social media websites and use the best methods. On this article, we’ll uncover three effective social media advertising options that may help to make your online business successful.