How to Build An Email List Using Covert Pinterest Marketing Tactics!

This post is a continuation of our special series on using Pinterest for building a profitable online business. Recall that why we are focusing on Pinterest is because of the amazing traffic stats about Pinterest traffic as we have seen in the first post.

As a reminder, here’s what we have covered thus far:

1. The power of Pinterest for business – Based on the amazing statistics of Pinterest as against other social media platforms!

2. How to setup a niche blog that works with Pinterest traffic.

3. How to create high converting content that works best with Pinterest traffic and where to get your content ideas.

If you have not read these posts it is advised that you do so!

Now, on to today’s post:

The simple guide to building an email listHow to Skyrocket Your Niche Blog Income

Simply driving traffic from Pinterest and trying to monetize that traffic through Google Adsense, Shop Sense, CPA offers, etc is scooping only a fraction of what you can make from your efforts. If you desire to fully exploit the goldmine from your niche blog then getting your site visitors into a subscribers’ list is what you want to do. With such a list, you can guide them into a funnel for selling them more products in the future.

Here’s what you need to build a responsive email list

1. An Autoresponder

This is the backbone of your email list management system. There are various options in the market you can use. However, you will need to choose one that is designed to integrate with wordpress, e.g. Aweber, Getresponse and MailChimp.

It is important to note that these are the industry leaders. However, they all come with some form of monthly fees which could add up our over time. The problem is, whether you are making money with your list or not you have to pay these monthly fees!

But there are free options you can use if you are just starting out or you are financially challenged. One that I will readily recommend is MailPoet. I’ve used it for some time and I can say it is really an amazing free alternative to Aweber.  Though there are a few limitations but with a small investment you can easily remove those limitations.

2. A WP Optin Plugin

These are designed to help you integrate your autoresponder with your WordPress blog so that your job of capturing your blog visitor’s email addresses is made easier. Some of the things a WP optin plugin will do for you include the ability of putting up your signup box on the blog’s sidebar, on the footer, at the top or even below every blog post.

With a WP optin plugin you don’t need to know any html nor do you have to mess around with php codes.

While there are various types of WP optin plugins there are two I want to recommend here:

– Hybrid Connect – One great feature of this one is that whenever it detects that your blog visitor is signed into Facebook while browsing your site, it will show them a Facebook connect button. If the visitor clicks on the button they are automatically signed up to your list. They don’t need to input their names and email addresses since these are automatically captured using their Facebook details. Hybrid Connect is really a great way of building your email list.

– Easy Optin Builder – This is the one I’m using on this blog. If you take a look at the bottom of this blog post you will see a button that is designed to show up a sign up box when you click on it. Also on the sidebar is an optin box. All of these were added with Easy Optin Builder. There are other features like adding an optin button at the top and bottom of your blog, a countdown signup box that can be added to your landing page, a slide-in optin box etc.

Easy Optin Builder has many preconfigured templates to choose from. Besides, as the name suggest, building your optin boxes and landing pages is a breeze and it is built to work with nearly every autoresponder in the market today.

Check it out here.

3. An Irresistible Incentive

Having a first class autoresponder and installing a killer optin plugin will amount to nothing if your site visitors are not motivated to join your list. To do this you need an irresistible offer.

If your blog is expertly set up and the content is great simply telling them to sign up for future updates will produce a good number of signups. However, for increased results you need an extra incentive. This could be a special report, an email tutorial or even a personal consultation – as long as it is something that is valuable to your target audience.

4. Relationship Building Through Engagement

Getting subscribers into your email list is only the beginning of the process. To skyrocket your earnings you need to engage and build valuable relationships with them. This way they will be more open to reading your emails and purchasing products and services when you recommend any.

A few ways of doing this is to provide exclusive content in your newsletter. Find out what your subscribers want and give it to them. Encourage your email subscribers to ask questions and provide answers through your newsletter. You can also offer some form of incentives, like cash rewards, to make your subscribers attach more value to your list and also to keep them on the list.

5. Monetize Your List

This is actually the ultimate reason why you want to spend time and energy working on building a relationship with your subscribers. Like we discussed earlier in part 2 of this series, you can also monetize your list through affiliate promotions, CPA offers, or your own products. One other powerful way of making money from your list is through selling solo ads to other advertisers.

Conclusion

Driving targeted traffic from Pinterest for your niche blog and monetizing that traffic is a great way of making money with Pinterest for business. However, if you want to supercharge your earnings, building a list and monetizing that list is simply the guaranteed route to take. It may take time and more effort but your own list of laser targeted traffic like the one from Pinterest is simply a goldmine you don’t want to ignore. Use this guide today and you will see uncommon results with your email list.

So, are you building your email list right now? If not, what are you waiting for?

PART 5: 7 Proven Pinterest Optimization Tactics That Work Wonders!

How to Boost Your Facebook Marketing ROI despite the Drop in Facebook Page Organic Reach!

Increase ROI on Facebook Marketing

It is ironic but true all the same.

At a time when a survey by McKinsey & Co. revealed that facebook is really a poor alternative to email marketing when it comes to customer acquisition, facebook is nonetheless working to increase advertising spend on the platform!

The uncanny way they are doing this?

By reducing the organic reach of brands’ facebook pages!

Though there has not been any official announcement to this effect, a marketing document that was purportedly sent out to partners recently and obtained by Ad Age, states plainly:

“We expect organic distribution of an individual page’s posts to gradually decline over time as we continually work to make sure people have a meaningful experience on the site.”

In the face of this development, many brands are asking questions like:

“Why continue investing your precious man-hours on facebook if you will only reach 1 – 2% of your fans?”

“If Facebook is really that dismal when it comes to customer acquisition, how do we know that advertising on facebook will give the desired results?”

Indeed, these are questions you will need to answer if you must continue using facebook for marketing your business.

But, Should You Entirely Abandon Facebook?

In my previous post where I talked about the McKinsey & Co. research which gave the thumbs up for email instead of social media marketing, I also made it clear that the same report showed that between 2008 and 2012 email usage declined by about 20% compared to social media networks, instant messaging and mobile-messaging!

I think this is reason enough not to abandon facebook marketing entirely but rather to change your facebook marketing strategy.

First, you must admit the fact that Facebook is a business that needs to grow its income. And so, instead of blaming it for its business stand, you should rather strategize to maximize your advertising spend.

If you put the knowledge gained from the McKinsey & Co. research into your facebook marketing strategy you will be able to design a tactic that will greatly help your business. One such tactic is to use facebook “Boosted Post” advertising option to drive more attention to your business fan page while building an email list in the process!

Using Facebook “Boost Post” Ad to Grow Your Email List

1. Design an Irresistible Giveaway Offer

Having your target audience in mind, craft a giveaway offer that will help you collect the email contacts using your facebook fan page. Then proceed to design an attention grabbing landing page for this offer on your site. Ensure it is targeted at your facebook audience.

2. Update Your Fan Page Using the Giveaway Landing Page

Post an update on your facebook page encouraging your fans and visitors to the page to download a free copy. To make this really awesome include an eye-catching image with a one to two sentence description that will encourage click-through.  Use the URL of the landing page as the link in your update.

3. Craft a Powerful “Boost Post” Ad

Once you have posted the update in #2 above click on the “Boost Post” button. This will bring up a window like this:

Facebook Boost Ad marketing tactic

You have the option to either boost your post to your page’s existing fans and their friends or a targeted group.

For example, if you want to target a special group of facebook users, on the audience option check the “People you choose through targeting” option.

Now enter your target countries, the age bracket you want to focus on, the gender and then the interests of this target group. This way you will be able to greatly ensure that your post is shown to only those people who will be interested in your free giveaway.

Target your boost post facebook advert!

3. Continue the Relationship on Your Blog Until They Become Customers

If you take care of #1 and #2 above very well, you are not only going to acquire new likes on facebook but you will be able to pull in a few of those likes into your email list. Once you are able to achieve this, your next move is to use result-oriented email marketing tactics to nature this list of prospects until they become customers.

Indeed the above may look simple but don’t let that simplicity deceive you. If carefully handled, this tactic can help you beat facebook at its game! So, instead of running away because there is a decline on organic reach or because you’re not presently seeing any good return in investment from your facebook marketing efforts, re-strategize and use this tactic both to build an email list and also increase your facebook likes.

Your turn: What are you planning to do about your facebook marketing in light of the recent changes? Will you jump ship or do you have a plan in place to ensure you always win?

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How To Promote Your Blog Using The Power Of Email Lists

Many bloggers are right now turning to building email list to promote their blogs. The days when bloggers relied on just rss feeds is fast fading out. Today every blog you visit has a pop-up or one form of email capture script. Of course many new entraints into the blogging business are following the trail of the “master bloggers!” That is understandable. But very few really know how to use email lists in promoting their blogs. In a bid to have a peep at what most of these bloggers are doing, I’ve signed up with some of them. But I must say many are simply floundering in murky waters.

Definitely, I don’t want to say I’m a master in this but I’m not new to email list promotions either. In fact, I started online without a webisite, writing articles and submiting them to ezinearticles.com with the resource box having an autoresponder link. With this I was able to build a sizeable list to which I promoted affiliate products.

Now building an email list with that method may be some what different from building an email list using a blog but I believe the principles are definitely the same. That is why in this post I want to present you with some 4 tips on how to promote your blog using the power of email list.

Before that, I want to make it clear that I believe email list is much better in building relationships as a blogger. Connectivity and relationship building is much better done using email list. With the power of personalization you can actually put some punch in your email promotions. This gives a far more personal touch than rss feeds. And of course with people checking their emails every day your ability to reach your readers is enhanced.

This is the simple reason I encourage my blog readers to subscribe to this blog by email by clicking here. That way we could be more connected and interact much more better. So if you’re interested in becoming a regular recipient of information and news from this blog click here to subscribe right way.

Alright, here are the 4 tips on how to promote your blog using e-mail lists:

1. Target, target, target.

Of course, this may seem obvious. But think about it, is it every visitor to your blog that will want to get into your email list? Is there something else they can get subscribing to your email list? You’ll need to carefully determine your ‘market’ – the type of readership you want to focus on and the type of visitors you want to bring into your email list. Remember however, that this can vary greatly, depending on the main theme of your blog.

To do determine your target take a look at your main subject and the sub-topics you regularly write about. Who would want to read your blog on a regular basis? What kind of topics would they want to find in your blog? Once they find their way to your site, would they stick around and look at your other entries?

Using your findings create an ebook or an email course and offer this to your blog readers as the ethical bride for giving their contact details. By simply doing this to get the attention of:

a) Those who are totally uninterested at the time they got to your blog,

b) Those who are only partly interested and may not be staying for too long; and

c) Those who have vague interests.

2. Offer relevance at all times

Building relationships with email list demands that your offerings are relevant to your readers’ desires. Apart from your blog updates you may want to, from time to time, send offers to your email list. Ensure that these are not only good and usable content but that are relevant to your subscriber based on your blog’s theme. Avoid wasting your precious energy by ensuring that when you promote your blog using e-mail list, it will be relevant enough for the recipients to respond positively to it.

3. Be clear about your motives

Most people today are really economical when it comes to giving their email address. This is not unconnected with the abuse to which many internet marketers have put this powerful tool. It therefore stands that, if you want to promote your blog using an email list you need to state in clear terms what the blog is about, what subject(s) will be offered and how they can respond. Don’t hide behind vague terms or try to be mysterious. Give them what you promised knowing full well that your subscribers have plenty of other options out there; blogs that are willing to state their offerings in clear, understandable language.

4. Give your subscribers the freedom to opt out

Of course this is one of the requirements of the FTC Act. But it needs repeating here that once you’ve garnered some terrific responses from your initial foray into opt-in subscriptions don’t mind risking a percentage of that number to unsubscribe by offering an opt-out option. Allowing new members, obtained from your e-mail capture, to opt-out is not only polite, it also shows professionalism on your part. Withholding the opportunity for subscribers to unsubscribe is considered rude and makes you seem desperate for readers. If you choose this method of retaining your readers, you risk being ridiculed in the industry. If word gets around, you could risk losing even more potential leads for your e-mail list. To gain respect and eventually, a loyal following for your blog, promote it with your visitors’ interests in mind.

Whether you’re already building a list or not, consider putting these tips to your advantage. There are various tools out there that will help your build your email list. Some of these come with a prize tag. But there are of course, free options you can choose from.

Remember, an email list is, first and foremost, for building relationships with your blog readers. Build the relationship first and the benefits will come sooner than later!

So, do you think every blogger should build an email list? Let’s hear your views in the comments below.