In the past few years the internet has revolutionized every area of our lives. Statistics…
There is no doubt about it, marketing your business on the internet is evolving every day. But as a savvy business entrepreneur you need to put in place your own strategies to stay ahead of the competition.
Putting in place these strategies don’t have to be difficult because you don’t need some rocket science to do that. Whether you pick them up in the course of running your business online or you simply decide to put a “twist” on what you see others doing, as long as they serve your purpose they are justified.
In this post I want to present you with a few creative marketing ideas which could help boost your business profits any day! Read them and feel free to adapt them to your peculiar marketing needs. Pick two or three from the list and work on mastering them. I bet you will be the better for it!
So here we go:
1. Increase Your Visibility Through Co-Operating With Your Competitors
There’s one fact about running any form of business and that is, regardless of what business you are in, every penny you earn comes as a result of the cooperation of other people. These could be employees, suppliers, partners or customers. Another group of people who are very important but we want to stay away from are our competitors. But instead of staying away from them or fighting them, you could team up with them and start an association geared towards your specific industry. By simply partnering with them you could increase your visibility and exposure which will ultimately increase your profits.
2. Leverage The Efforts Of Your Customers
Your customers could actually be your best sales people because satisfied customers will eagerly spread the word about your product or service. However, to better encourage them to do this, start an affiliate program. The benefit of receiving an income for telling their friends about your product will be an added incentive to spread the word. This is a good way of multiplying your marketing and advertising efforts and increasing your profits.
3. Improve Your Business by Being a Good Listener
Customer feedback has always been a powerful tool for businesses in knowing how to better serve their markets. Today listening to what your market is saying is much easier to do.
Do a search for your business name using either Google or the social media sites. Chances are you will find comments that could help you improve your business. A comment complaining about your customer service, your web site design, product, etc will help you know what to improve.
4. Covertly Encourage People to Link to Your Business Website
We all know the importance of backlinks in gaining visibility on the search engines. Online entrepreneurs have always created backlinks by encouraging reciprocal links. How about some creative ideas that will encourage one way backlinks to business website? For example, you could offer a discount on one of your products and encourage your customers to link to your site to qualify for the offer. They could create the back links on their social media profiles or if they have blogs, make a post mentioning your offer.
5. Add A “PR” Page to Your Business Website
One good way you can create more visibility for your online business is by getting into the news. You can do this by adding a “PR” page to your site. Allow your site visitors to submit newsworthy items to be published on this page. This could attract the media and soon your site could be the “go-to” site for the latest news.
6. Provide a Free Online Directory on Your Site
Like the “PR” page, you can add a free directory of interesting downloadable e-books on your site. If people find your directory to be a valuable resource, they will visit it over and over again. This will not only increase traffic to your site but also increase the reach as your visitors spread the word about your free directory.
7. Hold Free Online Classes Or Webinars
I’ve seen a similar idea being used by Adrienne Smith of AdrienneSmith.net. Offering a live informative training on your site will definitely entice people to visit your web site. If you do this very well, you may just become the go-to expert in your topic area. These classes or webinars could be held weekly or monthly to get people to revisit your web site again and again.
8. Offer Free Consulting For Your Site Visitors
Depending on your business, you could establish your expertise and thereby increase your clientele by simply offering free consulting on your web site. This could be offered via e-mail or by telephone. Skype is another good medium to use. Considering the cost of consultancy, people will place much value on your free consulting and as they talk about it on the social media sites they will simply be offering free promotion for your business.
You could simply add another stream of income to your business by recording or saving the information you give out and creating a product you could sell or give away for more exposure.
9. Create a Free Group on Facebook or Linkedin and Make Your Business Website the Official Site
A Facebook group can be a power traffic generating tool for your business site. Linking your business site as the official site for the group will greatly create visibility for your site. You can also design membership graphics for members to place on their sites. As more and more people come to know of the group and become members so also the popularity of your site will increase. This’ll increase your repeat visitors and sales.
These ideas may not really be new but you can use them as idea generators for enhancing your business operations this year 2012. Your success with these marketing strategies will greatly depend on how you are able to apply them to your peculiar circumstances.
Over to you: Are implementing any of these creative ideas in your marketing right now? Share your experience with us in the comments below.
Those are great suggestions Chadrack and thanks for the mention as well. What a pleasant surprise.
I’ve actually been considering creating a group in Facebook now so I’m glad you mentioned this. I haven’t actually seen any I really like. All they do is post their content on the walls and that’s it. No visiting each other’s sites, no commenting, no nothing. It can really get very overwhelming if you must know the truth. There has to be a better way of doing this so thanks for bringing this one back up to my attention. I’m definitely considering this one.
Great tips and some I really haven’t thought about while others I have been aware of just not implemented. Accept linking to my training site that is. 🙂
Thanks again for the mention.
I understand your position and it’s one of the reasons why I’ve not really joined most of the groups on facebook. I’ve actually thought of doing something by starting a group of my own but because I’m really lazy when it comes to spending time on the social media sites, I had to shelve the idea since I didn’t want to start what I will not be able to put in my best.
Any way I think you’ll do really great if you start something like that. I truly admire your ability to easily connect with both on your blog and on the social media sites. and I must say if you start one I will be among the first to join, frankly!
For the mention, I consider it worthwhile. So, it’s my pleasure to do that.
Thank you for sharing this tips and list. This will help me so much. Thank you for the information you give.
It’s my pleasure. I do hope you do something about the info for that is the only way it can be useful to you.
Your post is excellent and useful for all. And the topic selection has been well. Thanks for sharing.
Thanks for the great content! It’s always good to read a valuable article. My business does search engine optimization and web development, yet this post was relevant to me.
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CEO & Founder HikeMySite.com
Thanks for the encouraging words. The post is actually meant for all business people so it’s not a surprise that it spoke to you directly. My greater joy will be if you are able to pick any of these ideas and profit with it! How about that?
The ideas you’ve shared here are fantastic and no doubt so great and it may really improve the variety of individuals visiting your website.
Thanks Becca and glad to have you visit.
I think growing your business by applying marketing ideas is the only way to grow yourself. I like the #3 as I believe strongly in that. One should become a good listener towards serving the markets easily.
That’s a fact bjohn, how can you really grow your business if you do not know and apply ideas like these? Running a business most times calls for creativity and that’s what ideas like these are about. And about listening in order to serve better, business people should understand that listening is a great art. You don’t have to a crocodile – with a big mouth and no ears! Talk less but listen real good! 🙂
Thanks for the comment.
You always have something interesting for your readers, I enjoyed reading this post too. Regarding the customer feedback you mentioned, I do agree with you that the feedback of our potential customers or clients matters a lot because I feel there is always room for improvement.
Good talk Jesse. Customer feedback will not only help you to improve on things but also help you to serve better and when you do, you build more trust and grow bigger.
And talking about feedback, may I oblige you to give me your frank assessment of my blog’s design? Take a good look at it and let me know. You may post it on this comment. I’ll appreciate if you will be frank! Looking forward to hearing from you.
As for me, then the ideal variant is to collaborate with others, even if they are your competitors. Not everyone understands that it can be much useful for both
@BuySellWordpress, that really is something most business people don’t want to do. Collaborate with your competitors? No way! But frankly in our today’s business world collaboration is a great idea. Only thing, know the terms on which you are collaborating.
Very informative and helpful tips. I’m planning to mastering tips number 1-3. Though I’m not saying I’m stopping there. Thank you for sharing this! 🙂
It’s glad to know you are ready to implement these ideas. To me that is the greatest joy. Thanks for the comment.
Thanks for these great tips! I think every businessman will desire to grow their business in the face of tough competition in the field. I agree that social media is a powerful medium for growing a business.
You’re welcome. I do hope you will put these ideas to use.
Do providing Webinars really help in marketing? How exactly does it affect?
Indeed, webinars do help in marketing especially these days. How exactly webinars help marketing?
I think just like the traditional offline seminars organising a webinar and asking prospects to signup for it either free or paid, depending on your subject package, is a good way of marketing your business online. Those who signup for the webinar are sure to become customers if your presentation is good enough.
Your tips are really creative and original! I like the idea of free services- classes, webinars, consulting!
Oh great, I hope you put one or two to use!
Chadrack Sir. I just want to ask you that from where you got this ideas to write? :). Really awesome sir. Thanks. Your all article is too large and worth reading. I read 3 article I need time to read all one by one. And yes I want say something that I love reading others blog each and every one. :). I know its funny but I love reading.
I’ve seen your comments and must say you’re wonderful. It’s unfortunate that my articles just come out too long. I’ve tried the shorter route but since I always love giving it all in a post, I’ve really not been able to do something shorter. But thanks that you still find the time to read 3 of them at a stretch.
Don’t quite get you there. Do you mean these ideas make you think “online money making is a mere fake and it is only for persons who are scamming the web?”
Will love to hear from you so we can get this straight.
The ideas are really cool ..it has created a great impact in me …i am really impressed with your article ..thanks for the wonderful note …do keep posting such awesome ideas 🙂
It’s a pleasure to hear that. I hope you turn that positive impact to something beneficial to your business this year 2012!
These are great tips..
“Provide a Free Online Directory on Your Site” is really interesting..Through this they will visit our blog regularly,it makes to increase the readers…
Thanks for sharing this valuable post…
Nice post guy! chadrak, i see you in the smuggecko
@Agregador de link,
That’s great! But hey, I tried visiting that page to know what it is all about but discovered it’s not in English. Can you let me know what it says about me? Will be glad to know!
I hadn’t thought of holding a free online seminar. That might be something I’ll actually look in to doing… Any suggestions on software to use to broadcast?
I’m personally also working on that. In my search I discovered that there are many software that is available for anyone. Though most of them have a price tag, some have free trial options. However, there is one I think anyone aiming for free webinars can use. It comes totally free but add supported. You can read more about it here:
I hope this is helpful.
I have just come across you website while surfing. Your post is superb and helpful for visitors. I read your other articles too. So , I just bookmarked your website and add it to my favorites.
Thanks for sharing your knowledge with us.
@Step by Step,
I’m really glad to be of help and thanks for the good words. Hope to see more of you.
hi Chadrack ,
I’m at work browsing your blog from my Comp! Just wanted to say I love reading through your blog and look forward to all your posts! Carry on the fantastic work!
That’s good music to my ears! 🙂 It’s really an enjoyable thing to be of help. Thanks for the comment.
It is good that I have come across the correct place to handle my under pressure research procedure after coming to this informative place.
@Price per Head,
Glad to know that this was helpful. Just want to let you know that we have so much more for you. Why do you take a look at other articles on this site. you will just amazingly impressed! 🙂 And you can add us to your bookmarks too!
Lets talk about strategies this week give me a call 678.914.5280 Lionell Artemus
Hi,Internet marketing is vital when building a business on the internet and can tremendously increase profits. The advice listed here can give you the tools you need to optimize your website.
Can you give me a clear concept about how can I get more traffic for my website?
It is a very informative post and there are lots of creative method to increase the business and i really appreciate them. Thanks a lot for sharing this tips here.
[…] If you want your business to grow in both sales and reach, it is necessary to employ creative marketign tactics as part of your overall marketing strategy. Consider these six creative marketing ideas that will help you grow your business.