Having a quality #online presence for your business is a MUST these days. This is because many businesses now depend on online trade to carry out their operations. But even businesses that aren't running an online shop, or providing some form of online matching service, need a quality site.
Simple, when anyone hears about your company for the first time, they'll go straight to your website to find out more about you. This means, the way you present yourself online is important since how you’re perceived by your potential customer matters a great deal to your business success.
So, having the right image could mean the difference between gaining their business and not. If a customer arrives at your website and it looks, amateurish; or if it looks like the web page was made back in the 1990s, it's going to put them off.
Now, you could opt to make your own website using a free website maker. But it's unlikely that you're going to be able to produce a site that looks professional and actually meets all your needs. If you're doing anything other than the most basic of blogs, it's probably a good idea to think about investing in professional web design.
Here are top reasons why you should invest in a professional webdesign:
1. Get a Great Design
This is perhaps the top of the list of reasons for choosing to go with a professional, rather than #DIY. Professional website designers have an uncanny ability to generate the look that you want. This is the case even when your instructions seem garbled and confused.
They know the industries they're making websites for, and they get what works in those industries and what doesn't.
They will also allow you to escape the generic, template look of DIY website builders like Godaddy and Wix. Customers will get the sense that you're a true professional, and your company has significant backing.
One last thing before we move on. Don't forget that Google ranks your website on both desktop and mobile versions. Professionals will make sure that your site is optimized for both.
2. Customize Your Site to Your Brand
If you've got a company logo or company colors it's often hard to seamlessly integrate these into your website. A good web designer, on the other hand, will be able to consult with you on exactly how you want your logo to be integrated. And they'll probably come up with a theme to match.
3. SEO Optimization
Getting somebody to optimize your website for search engines is essential. It can mean the difference between #driving traffic to your website and not.
It might seem like a straightforward task, but ensuring that your website is optimized is far from easy. Often the searches people make when they're looking for the service you provide are not what you think.
4. Ongoing Support
Finally, business needs change all the time. That's why quality website builders will always offer ongoing technical support. Some even offer tutorials on how to make edits to your website so that you can make changes on the fly.
There’s no doubt that there are various free and DIY options out there for you to build your #business website. As much as these options may come cheap at first ultimately, the cost will outweigh what you may have saved both in terms of finance and time. Getting a professional to do your business website from the beginning will help you not save now but in the coming years of your business operations.
Of course, you don’t have to take my word for it. So, if you think otherwise, why don’t you share your thoughts with us in the comments section?