Should I Get A Professional To Build My Business Website? [FAQs]

Having a quality presence for your business is a MUST these days. This is because many businesses now depend on online trade to carry out their operations. But even businesses that aren’t running an online shop, or providing some form of online matching service, need a quality site.

Why?

Simple, when anyone hears about your company for the first time, they’ll go straight to your website to find out more about you. This means, the way you present yourself online is important since how you’re perceived by your potential customer matters a great deal to your business success.

So, having the right image could mean the difference between gaining their business and not. If a customer arrives at your website and it looks, amateurish; or if it looks like the web page was made back in the 1990s, it’s going to put them off.

Professional website design

Now, you could opt to make your own website using a free website maker. But it’s unlikely that you’re going to be able to produce a site that looks professional and actually meets all your needs. If you’re doing anything other than the most basic of blogs, it’s probably a good idea to think about investing in professional web design.

Here are top reasons why you should invest in a professional webdesign:

1. Get a Great Design

This is perhaps the top of the list of reasons for choosing to go with a professional, rather than . Professional website designers have an uncanny ability to generate the look that you want. This is the case even when your instructions seem garbled and confused.

They know the industries they’re making websites for, and they get what works in those industries and what doesn’t.

They will also allow you to escape the generic, template look of DIY website builders like Godaddy and Wix. Customers will get the sense that you’re a true professional, and your company has significant backing.

One last thing before we move on. Don’t forget that Google ranks your website on both desktop and mobile versions. Professionals will make sure that your site is optimized for both.

2. Customize Your Site to Your Brand

If you’ve got a company logo or company colors it’s often hard to seamlessly integrate these into your website. A good web designer, on the other hand, will be able to consult with you on exactly how you want your logo to be integrated. And they’ll probably come up with a theme to match.

3. SEO  Optimization

Getting somebody to optimize your website for search engines is essential. It can mean the difference between to your website and not.

It might seem like a straightforward task, but ensuring that your website is optimized is far from easy. Often the searches people make when they’re looking for the service you provide are not what you think.

Professionals like Pixelate Web Design Services have tools at their disposal to find the exact words most commonly used in your industry. They can then use these to optimize your website’s SEO.

4. Ongoing Support

Finally, business needs change all the time. That’s why quality website builders will always offer ongoing technical support. Some even offer tutorials on how to make edits to your website so that you can make changes on the fly.

Conclusion

There’s no doubt that there are various free and DIY options out there for you to build your . As much as these options may come cheap at first ultimately, the cost will outweigh what you may have saved both in terms of finance and time. Getting a professional to do your business website from the beginning will help you not save now but in the coming years of your business operations.

Of course, you don’t have to take my word for it. So, if you think otherwise, why don’t you share your thoughts with us in the comments section?

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An Insider’s Guide to Driving Traffic to Your Business Blog

Over the years blogs have become very valuable tools for marketing online. This is because online marketers have found them to be fantastic tools for growing your online influence. As a business entrepreneur if you don’t already have one, then it is time to consider doing so. You just need to stop dithering and join the party!

But it is not just about having a blog. A blogging platform can only be considered a success when it attracts lots of visitors. Without generating the desired traffic you will simply be wasting time and resources. Yes, a blog can be used as a marketing tool to enhance your company’s online reputation, or as its own business venture but the rewards can only be realized if it is driving traffic to your products/services.

So, how do you encourage more traffic to your blog?

There are various things you can do. These may range from simple things like putting your blog link in your email signatures to complex tactics like SEO. However, in the post I want to share with you some fundamental tactics that will encourage repeat traffic for years to come.

How to drive traffic with your business blog

1. A Good Design

Appearances count for everything in the business world, and your website is no different. If your blog looks tacky or uninviting, then visitors will turn away. We’ve all clicked on a web link only to shut it down as soon as we’ve seen an off-putting home page. Do not let yours become the latest victim.

The first step is to register a strong domain name. If the blog is an extension of your business, then it should be linked to the company name. If it’s a new venture, then ensure your address is easily remembered. It’s always better to pay the little bit of money for your own domain rather than using the subdomain offered by your web host too.

As for the design, keep it simple. Use a template and make minor changes to suit your brand. Your visitors will appreciate the familiarity.

2. Online Marketing

It doesn’t matter how fantastic your blog looks if nobody ever sees it. Marketing is one of the most important parts of modern business, especially when it comes to the online arena. Your blogging platform is available via the World Wide Web, so targeting this online audience is a must.

Social media is an important tool and allows us to target an audience of millions without spending huge sums of money. Finding a way to create viral content could spread your message to a worldwide audience. This will help attract new readers and customers.

If your blog is an extension of your business website, then there’s a strong chance that you are aiming to attract the attention of a specific audience. It’s important to remember that most people still use search engines to find what they are looking for. This is particularly true if it’s a localised service.

With this in mind, a good SEO strategy is vital. If there is one area of blogging that requires professional help, this is it. An experienced company like wmegroup.com.au can help find the best way to target your audience.

3. Engaging Content

Getting users to visit the site once isn’t enough. The key to success is building an army of loyal followers. The only way you are going to achieve this is with engaging content.

Blogging is different from normal journalism. Your blog is a community for you and your readers to share, so let them participate. Making your audience feel like they are playing an active role will keep them coming back for more.

Of course, doing this will also encourage them to promote the blog to their friends.  Free marketing you will say!

Conclusion

From the above you will discover that driving traffic to your blog is both a science and an art. Learn and apply them in your blog marketing you will soon see great rewards from your blog.

How to Make Your SEO Strategy More Cost Effective for Your Business!

If you’re marketing online, there are different marketing methods and strategies you can employ. One of such is SEO (search engine optimization).

While SEO is a great tool for winning the battle of staying high up on search engine results and driving traffic to your business website, it’s a real fight to remain relevant. This is because of the continually changing search engine algorithms.

If you’re doing SEO, you can bet the other companies are doing it just as hard. So, the question is, how can you get an edge on them?

Of course, you will need to make your SEO strategy more effective and possibly, less costly to you!

In this article I want to give you a few tips that will help you do this.

making your seo strategy effective

Making Your SEO Strategy More Cost Effective

1. Quality Not Quantity

Search engine algorithms are growing increasingly complex. That means that they’re doing a better job of picking out SEO content. At least, bad SEO content anyway. If you are ordering in bulk but the quality isn’t up to scratch you are wasting your time and your money. Why is that? It’s because a large amount of that content is going to be sifted through by the algorithm and not deemed genuine content. Aim for an SEO company that can provide quality. Examine their work. Make sure it all looks like real content.

2. Hire Based On Results

If you want to see the SEO return on investment, you need to make sure you hire the right people. You need to see that they can produce quantifiable results. Ask to see figures and details in regards to their SEO work. How often does the content get deemed relevant? Are there marked increased in search engine placement? How does the SEO fare in competitive areas? You can ask many questions. It’s also good to speak to former or current clients. That’ll give you a feel for the business. Sometimes you might get a more honest answer in regards to dealing with the SEO company.

3. Native Speakers

You want to hire native speakers of whatever language you want your SEO in. A lot of SEO companies will outsource the work to countries like India or China for the sake of paying lower wages. This can lead to some very bad SEO due to language difficulties. Not every post will be awful, but some may be so bad they don’t get picked up as genuine content. As a result, you’re going to want native speakers.

4. Good Writers

Just because a writer is a native speaker does not make them good at SEO. It’s important they have a decent grasp on the idea of writing. They should be able to write the posts with ease, or at least minimal difficulty. They should also know how to not get very specific unless required. A lot of SEO is based in vague knowledge. A ‘top seven’ post about famous cats could be written by someone who has no idea of the specifics of cat fame, but just enough to finish the post competently.

5. Multiple Providers

Don’t just stick with one SEO provider. Get many of them. Not only are you spreading the content further and wider, but you are also ensuring variety. Patterns get picked up easily by the search engine algorithms. That means if the SEO content is all very similar, it gets flagged as being not genuine content.

Conclusion

As you can see above making your SEO strategy more cost effective can actually be achieved by simply being creative in what you do. Put the above tips into use today and you will see you SEO getting more results.

Ranking #354 in the SERPs and Still Driving Traffic? Explanations Please!

search engine optimization questionsHi everyone. Welcome to yet another insightful time on our Community Time-Out.

Today we will be discussing yet another very interesting topic. As usual, I trust you would share with us your insights on this subject matter and we all would come out with something new!

Search Engine Optimization Rule #1 Questioned?

Our subject for discussion today has to do with search engine optimization. As we all know, the purpose of SEO is to get our webpages not just on the first page of the SERPs but if possible, rank at #1!

However, in the past few weeks I’ve had cause to ask a few questions.

Now, I’m an SEO enthusiast and very passionate about optimizing every post that I write. In fact, I’m such an ardent believer in search engine optimization that my content writing service focuses mainly on SEO web content writing and not just any type of marketing content!

Also, because of my interest in SEO, I have a few programs for monitoring my blogs’ SEO stats. And, I can authoritatively report that this blog is doing great on the search engines with about 55% of the blog’s traffic coming from the search engines.

Specifically, here is a graphic from a program I’m using to monitor the SEO strength of the blog with a few results from specific pages:

search engine results graphic

And here is another one:

search traffic results

Again, that is impressive, right? But now take a look at this one, please note carefully the page ranking at #354!

Google search results graphic

Please for better viewing, click on the images to enlarge.

Now, can you notice that apart from the ones ranking on the first pages, traffic is also coming from others, like this one ranking far down the SERPs at #354?

My concerned in this discussion is really these ones ranking far below in the SERPs.

Ok, let’s look again at the #1 rule of search engine optimization:

SEO Rule #1 If you want to drive traffic from the search engines you must rank on the first page or better still, at #1 else no one will found your site and therefore there will be no traffic!

You have heard this so many times, right? Of course, everything I have ever done in the name of SEO had been driven by that rule!

But now, from the results shown above, a few questions have been on my mind. These are:

1.    Do you really need to rank ONLY on page 1 to drive traffic from the search engines?

2. What must have prompted these searchers to abandon the first, the second, the third and even the tenth pages of the SERPs and go looking for and clicking on a link in the 354th position?

3. What lesson can this really teach us about optimizing our webpages for the search engines? Or, what insight do we gain from this?

After pondering on this for some time now, I’ve decided to bring it out for us to discuss on this platform today believing that someone will have some insights that will help us all.

And so, permit me to step aside here while you make your contributions. Post your responses and insights, or any other question you may have from the results above, in your comments below. So, let the discussion begin!

(Community Time-Out is our weekly discussion program where we seek answers to pressing questions that have to do with internet marketing, blogging, social media, online marketing and any other topic that has to do with running a successful business online. If you want to contribute a question for discussion please use this form.)