Should I Get A Professional To Build My Business Website? [FAQs]

Having a quality presence for your business is a MUST these days. This is because many businesses now depend on online trade to carry out their operations. But even businesses that aren’t running an online shop, or providing some form of online matching service, need a quality site.

Why?

Simple, when anyone hears about your company for the first time, they’ll go straight to your website to find out more about you. This means, the way you present yourself online is important since how you’re perceived by your potential customer matters a great deal to your business success.

So, having the right image could mean the difference between gaining their business and not. If a customer arrives at your website and it looks, amateurish; or if it looks like the web page was made back in the 1990s, it’s going to put them off.

Professional website design

Now, you could opt to make your own website using a free website maker. But it’s unlikely that you’re going to be able to produce a site that looks professional and actually meets all your needs. If you’re doing anything other than the most basic of blogs, it’s probably a good idea to think about investing in professional web design.

Here are top reasons why you should invest in a professional webdesign:

1. Get a Great Design

This is perhaps the top of the list of reasons for choosing to go with a professional, rather than . Professional website designers have an uncanny ability to generate the look that you want. This is the case even when your instructions seem garbled and confused.

They know the industries they’re making websites for, and they get what works in those industries and what doesn’t.

They will also allow you to escape the generic, template look of DIY website builders like Godaddy and Wix. Customers will get the sense that you’re a true professional, and your company has significant backing.

One last thing before we move on. Don’t forget that Google ranks your website on both desktop and mobile versions. Professionals will make sure that your site is optimized for both.

2. Customize Your Site to Your Brand

If you’ve got a company logo or company colors it’s often hard to seamlessly integrate these into your website. A good web designer, on the other hand, will be able to consult with you on exactly how you want your logo to be integrated. And they’ll probably come up with a theme to match.

3. SEO  Optimization

Getting somebody to optimize your website for search engines is essential. It can mean the difference between to your website and not.

It might seem like a straightforward task, but ensuring that your website is optimized is far from easy. Often the searches people make when they’re looking for the service you provide are not what you think.

Professionals like Pixelate Web Design Services have tools at their disposal to find the exact words most commonly used in your industry. They can then use these to optimize your website’s SEO.

4. Ongoing Support

Finally, business needs change all the time. That’s why quality website builders will always offer ongoing technical support. Some even offer tutorials on how to make edits to your website so that you can make changes on the fly.

Conclusion

There’s no doubt that there are various free and DIY options out there for you to build your . As much as these options may come cheap at first ultimately, the cost will outweigh what you may have saved both in terms of finance and time. Getting a professional to do your business website from the beginning will help you not save now but in the coming years of your business operations.

Of course, you don’t have to take my word for it. So, if you think otherwise, why don’t you share your thoughts with us in the comments section?

Save

How to Customize A WordPress Blog Theme

In recent times, I have read many bloggers who, while offering tips for making an impact in 2013, advice that you have a customized WordPress theme instead of a free theme!

Now, I totally agree that having a customized wordpress theme is very important. However, I’m truly surprised that many of these bloggers who give such advice simply ask that you buy a premium theme instead of using a free one. In fact, they even go as far as letting you know what theme they are using that makes their blog theme “customized”!

Question please: Does having a premium wordpress theme automatically make your blog customized?

Frankly, I doubt that!

You may have bought a premium theme but that does not make your blog different from the many others using that same theme except if your premium theme is specifically made for your blog. But this I found not to be so in many of the blogs I’ve seen.

What Makes Your WordPress Theme A Customized One?

To answer this question, let me use the case of the Web Income Journal. Some time ago a reader in a comment said,

“I am extremely impressed with your writing skills and also with the layout on your blog. Is this a paid theme or did you customize it yourself? Either way keep up the nice quality writing, it’s rare to see a nice blog like this one these days”

I’m sure that reader saw something different in this blog’s look and feel for him to ask that question. So let me use this post to answer that question and also use it to help you understand what it means to really customize your wordpress theme.

BTW, I want you to pay careful attention because within this post you will discover how you can have a customized theme for free!

Ok, since I have gotten your attention there, let me quickly say that the webincomejournal.com is running on a Theme Junkie premium theme but there is no other blog running on that theme like it out there!

Being very familiar with the themes from Theme Junkie, I can say that when I see a blog running on that platform I can know without blinking an eye! But unfortunately I must say the only thing that differentiates most of these blogs is nothing but the name, the blog logo and sometimes the color. And of course, the content! 🙂

But, I don’t regard as that customization.

Do You Really Want to Customize Your Blog’s Theme?

If you do, you have two options:

1. Go the DIY way, or

2. Get a professional to do it for you!

For me, I want the DIY way because I offer professional blog customization services and I know what I was doing!

If you want to do it the DIY way please make sure you know what you are doing else…!

Now, let me show you what I did to customize this blog’s theme even when it was already a premium theme!

First, compare the original theme as is and then the customized theme on the blog right now:

how to customize your wordpress theme

Can you see the great difference between the two? So, how did I do it?

1. The Header

a. Removed the categories menu.

b. Move the primary menu (pages) to the right of the blog logo instead of the top position it was occupying.

c. Changed the header background color.

d. Created a simple logo to reflect the name and mission of the blog.

Files worked on: header.php and stylesheet.css files.

2. Home Page

a. Removed the recent articles at the center top and put a code to show the top articles (this was really trick-ish!)

b. Changed the font and look of the titles.

Files worked on: index.php and the stylesheet.css files.

3. Sidebar

The default theme had 3 sidebars, the top sidebar and then a right sidebar and left sidebar nestled under the top sidebar. Didn’t liked it this way and so, I removed two of the sidebars and made it only one. I also removed some other codes thus making the sidebar less cumbersome.

I also changed the title font by changing the h3 font in the stylesheet.css file.

Files worked on: sidebar.php and the stylesheet.css files.

4. Footer

For this I did not just removed the default links and changed the look, I also moved the necessary legal pages here instead of including them in the top menu on the header. The links were also moved from the left hand corner to the middle of the page.

Files worked on: footer.php and the stylesheet.css files.

5. Single Post Page

A lot of customization went into this page. Changed the post title font and look, added the author’s gravatar  and also instead of using a plugin to show related posts, I got a php code to do this. Besides, I removed some other codes which I considered not necessary for me!

Files worked on: single.php and the stylesheet.css files.

6. Fonts And Title Links

You will notice also that column titles like the sidebar titles, blog titles and home links are also customized. All of these were done by changing the font sizes in the stylesheet.css file.

Now, How Would You Love Me To Do This For You For Free?

Ok, I’m sure you will be interested in this. As I mentioned earlier, I offer professional blog customization for a fee here. However, as a valued reader of this blog, I have decided to give you the opportunity to hire my services for free! All I ask is this:

1. Tweet this post

2. Share this post with your LinkedIn network

3. Post a comment on this post expressing your thoughts about the post, and

4. You agree to give me a written testimonial once the work is accomplished. Of course, you are free to express your own opinion in your testimonial.

N.B. This offer is only for five persons and the theme to be customized will be provided by you!

Interested? So, what are you waiting for?

Over to You: Do you agree that customizing a wordpress theme goes beyond buying a premium theme? Have you taken time to customize blog’s theme or are you simply using it “as is”?