Industry stats indicate that the restaurant business is a tough nut to crack. It has…
As a small business, it’s imperative that you get your marketing right starting from the beginning. For one, you don’t have the luxury of spending huge sums of money on testing various tactics and strategies like the bigger businesses out there. You will therefore need to figure out your marketing plan from the very start and make good of it. Unfortunately, if marketing is not your background, it can be difficult knowing where to start when it comes to creating a strategy.
But there’s good news, with the advent of the internet a whole lot of cheap and easy ways to get exposure for your business online now abound. In this article I want to give you a few proven ways to get started on marketing your small business. These methods are not only effective but they are also very cheap.
So, if you are ready let’s get started, shall we?
4 Effective Ways to Market Your Small Business Today
1. Social Media
Social media can be an invaluable tool. Many social media networks like Facebook and Twitter are free for businesses to sign up to. You can also pay extra for advertising, but when you are getting started, you don’t really need to worry about that. Connect with your audience and discover what it is they think about your business by getting to know them through social media. Spread the word and reach people who don’t already know about your business too. Decide on the tone of your account.
Many businesses choose to keep their Twitter feed very professional, and, some might say, a little boring. If your business has more of a fun side, bring this into your social media accounts. One company offering a great example of how to do this is Innocent Drinks.
Blogging is becoming more and more popular for many reasons. It helps to show Google that you have relevant content on your page, which in turn makes them realise that your website is important. This means they will push you higher up on search result pages. Secondly, it also shows your audience that you know what you are talking about. If you create content that is relevant to your products, your customers will use you as a valuable source of information.
PPC, or pay per click, is when you pay for advertising on a website or search engine, and then pay a certain amount every time someone clicks on your ad. This is an easy way to drive your webpage to the top of Google’s search results and make sure that they are being seen by the right audience. PPC can be very fiddly and end up costing a lot if you don’t do it correctly. We recommend hiring a PPC agency to get you started, and show you how well PPC can work when it is done right.
This is my favorite! Mastering the art of search engine optimization, or SEO, is invaluable in your quest for reaching new customers. If you have good SEO, it means that your website and webpages are more likely to appear first on related search engine searches. Some people think that to be an SEO expert you have to have years and years of training. However, with the right research you should be able to pick up many of the initial techniques up quickly. If you manage to do your SEO correctly, you will be surprised at how much more traffic you are receiving as a result.
The above are just a few tested and proven ways you can market your small business without breaking the bank. All you need do is design a strategy that effectively incorporates these tactics. You may decide to pick one or two from this list and concentrate on them until you begin to see good results and then you can add others as you go along. As you become more proficient with these tactics taking on more advanced strategies will become a given.