With more and more businesses taking to the internet to market their wares and with customers becoming more savvy and knowledgeable about making buying choices, your competition is no more some distant walk across the street or overseas. Your competition is only a click away.
In one word, competition is stiffer now more than before!
So, whether you’re a veteran or you are just starting out; whether you’re a blogger, a small business owner or even a network business owner, knowing how to outsmart your competition is one thing you must learn and master if you truly want to thrive in the marketplace today.
Now, if you are thinking of outsmarting your competition the first thing you need to do before making any changes to your own business is to analyze your rival’s approach to online activity. Once you’ve done this, you can start to make improvements to your own approach.
In this post I want to share with you a few ways you can expertly research your competition and beat him to the game!
Then let’s go…
1. Make the Most of LinkedIn
LinkedIn is great for two main reasons. Firstly, it’s great for networking with people in your industry and people who might be interested in your business. You shouldn't underestimate the power of LinkedIn for finding new clients and forging new business alliances and partnerships. But that’s not all it’s good for.
It’s also a great tool for keeping an eye on the competition. You can make sure that you keep up with them on the website and are doing as much networking and relationship building as they are. If you notice that they’re doing better than you on LinkedIn, you know you have to put in some more work.
2. Focus Your Website
Your website is the central hub of your business’s online presence. If your website is wrong, then your whole approach to your online presence is wrong too. One of the biggest problems a lot of business websites face is an overabundance of information and a lack of focus on the important things.
If people can’t navigate your website smoothly and easily, they won’t stick around for very long. They’ll be tempted to head to your rival’s website instead. Customer Web Design is a form of web design that focuses on the needs of the customer. This is exactly what you need to get people coming back for more.
3. Think Outside the Box When Marketing Your Brand
Taking the conventional path when marketing your brand online might be tempting and safe. But doing something that is a little more unconventional can reward you greatly. People don’t latch onto boring, safe ideas. The marketing campaigns that get people talking are the ones that are out of the ordinary.
Think about the last thing you saw go viral. It won’t have been a boring, generic marketing campaign. To make your brand stick in the minds of potential customers, you need to reject the tried and tested methods and ask yourself what will capture people’s imaginations. Only then will your marketing campaign really take off.
4. Take More Risks
There are other ways in which you can take risks as well. Playing it safe will only ever get you so far in the fast-moving, innovative world of business. This is especially true of the online business world. Things are changing all the time and people are pushing things further with each passing month.
Of course, I’m not telling you to be careless and haphazard in your approach to work. That’s not a good idea either. But you should also look for new ideas and methods of reaching out to people and developing your products. Make sure the risks are all calculated and planned out before you take them.
Of course, getting ahead is really not the end of the game. While these tips will help you get a head start on the competition you will need to keep innovating to make sure they don’t catch up. You know once you are ahead those behind will also be fighting to beat you to the game. So, start now but never stop innovating.