How to Harness the Simple Power of Email Marketing to Profit Online

Why do you think that many give up their dreams of making money online very easily?

If you answer, confusion and overwhelm then you’re definitely correct.

Every day thousands, if not millions, go online with the dream of living the dotcom lifestyle… (whatever that may be really!)

Unfortunately, only a few achieve that dream.

There are a number of reasons for this. For example, with so much information out there and with everyone telling you what you should do and shouldn’t do, you’ll always end up confused and overwhelmed!

Besides, many online business models seems to over complicate things so much that trying to make them work only result in creating more confusion and overwhelm.

The result is that it’s much more easier for many to give up than see their dreams through!

In this blog post I want to share with you a truly SIMPLE online business model that will save you the heartache and confusion.

Now, this business model is easily neglected by many because of its simplicity. Many others only see it as part of their business strategy and tactic. The fact however is…

…it’s one of the most POWERFUL online business models, ever!

So, what’s this online business model…?

Email Marketing!

How to Harness the Simple Power of Email Marketing to Profit Online

After years of doing business online and having tried nearly every business model out there, I can categorically say email marketing is the simplest but most powerful online business model you can think of!

As you may have heard it a number of times already, the money is in the list. The problem however is that as digital marketers we’re always looking for some advantage to make more money but in the process we overlook what’s right in front of us!

So…,

What’s Email Marketing and How Does It Work?

Wikipedia.com defines email marketing as,

“The act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It usually involves using email to send advertisements, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness.”

Email marketing is aimed at building a list of prospects (also known as leads) who are interested in buying your products or services. First, you will need to connect with your target audience by offering them high quality information in exchange for their subscription.

You can collect leads using a combination of squeeze pages and opt-in forms. These forms are generated by your autoresponder provider and are embedded into the HTML code of your squeeze page template.

Each time a visitor to your squeeze page enters in their name and email address and confirms their action, they are added to your mailing list database, and become an active subscriber.

With the subscriber added to your database, your autoresponder kicks in and emails your prospect a welcome email that you’ve already set up. This is sent out automatically within minutes of their subscription.

From this point on your autoresponder continues to email the subscriber on pre-set dates. The purpose is to develop a relationship with them so you can convert them from subscribers to active customers who are ready to do business with you over and over again.

Basically, your list building funnel should consist of three major parts:

1: Squeeze Page With Opt-In Form
2: Compelling High Quality Offer or Incentive
3: Follow Up Emails And Broadcasts

Making Email Marketing Work for You

How to Make Email Marketing Work for You

If you’ve been wondering why email marketing has not worked for you in the past then you need to understand that the key phrase in the email marketing definition above is, “commercial message“.  The secret is in sending a blend of promotional based emails and relevant and useful content.

For example, if you create 4 emails that are scheduled to be delivered accordingly, you could set them up as follows:

1st Email: This should be set to instantly go out to your subscribers thanking them for subscribing to your list. If you have promised a free download or whatever, this email should also contain the download link.

2nd Email: This can be scheduled to be sent on the third day (whatever day you choose) after your subscriber has confirmed their request, and includes an email offering free content, additional articles or another report.

3rd Email: This may be sent out on the 7th day of the sequence, promotional based, advertising a related product.

4th Email: This may be scheduled to go out a day or two after the last one. It may include some content and maybe a reminder about the product you promoted in the last email.

The balance that you use, when mixing up free content with promotional based material is entirely up to you, however the more value you give to your list, the easier and faster it will be to develop a relationship with them.

While many advocate an aggressive approach others would rather tread carefully, initially focusing on building a relationship with your list, and then doubling that up with promotional offers, or recommendations to affiliate products.

But whatever route you want to take it is essential that you ‘condition’ your list so that they grow accustomed to receiving promotional based emails from you on a regular basis. It they only see your list as a means of getting “FREE” information you might see a lot of unsubscriptions whenever you try to promote to them.

It’s up to you to keep a pulse on your subscriber base, and determine what works best, how frequently you contact them, and whether they respond well to the products you are promoting. But, just don’t be afraid to experiment and test out new ideas and innovative ways to consistently grow and maintain your subscriber base.

That being said, let’s now dig deeper on building a profitable mailing list.

Recommended: Social Media Vs Email Marketing – How to Get More Value For Your Marketing Spend

The Tools You Need For Email Marketing

To build a profitable mailing list you’ll need some specific tools. These include:

A Professional Autoresponder Account

With autoresponder services like www.GetResponse.com and www.Aweber.com, you are able to set up an unlimited number of mailing lists, each one featuring a customized code that serves as your opt-in box.

This is important as it helps you to tailor your emails to directly communicate with targeted groups of subscribers who are interested in specific information or topics.

Squeeze (Landing) Page

A squeeze page houses your opt-in form and provides a place for your contacts to find you, evaluate what you are offering and make the decision to become an active subscriber of your list.

A squeeze page is very similar to a salespage in terms of its primary function, which is, to pull in customers and motivate them to take action, in this case, subscribe to your list.

That call of action is essential in creating high performance squeeze pages. You need to clearly direct visitors to enter in their name and email address as well as instruct them to confirm their request to join your list (if you are using double opt-in).

One thing to keep in mind when developing your squeeze page is that it should motivate visitors in the same way that a traditional sales page should. However, the actual structure of your squeeze page will be very different.

With sales pages, they are typically designed to offer as much information about a particular product or service as possible, since the main focus is on transforming a visitor into a customer.

However, with a squeeze page you aren’t asking your visitor to make a decision to purchase or commit to anything other than to subscribe to your mailing list where they are rewarded with a free product.

Keeping this offer or giveaway in mind, when you develop a squeeze page, you need to have a strong focus on your market, and design your offer around an existing problem, need or question.

To come up with the best incentive offer possible, you’ll need to thoroughly evaluate your market and other competing offers so that you can create a relevant product that is in demand and more likely to capture the attention of your target audience.

Squeeze pages should be designed to offer a clear navigation system, basic structure and template and a compelling offer.

There are a number of options open to you in creating your squeeze page. If you’re good with html you can code your own squeeze from scratch.

But with the many landing page creator program out there you wouldn’t want to go into that trouble. In fact, when you sign up for a GetResponse account you’ll have access to the system’s landing page creator. Here you’ll find different landing page templates that have been proven to work in different markets. Once you’re logged in you simply need to choose one and customize it to your taste.

Apart from the Getresponse landing page creator another powerful one I will readily recommend is Landing Page Monkey. Now, that may be some sexy name for a landing page creator but beyond that with Landing Page Monkey you have a whole lot of features that makes it easy to creator high converting pages.

Another reason you may want to check this one out is that you’re not restricted to one autoresponder. You can integrate it with different types of autoresponders so if you’re already using another autoresponder getting Landing Page Monkey is a good option for you.

Check it out here.

Giveaway (Incentive)

This is what you’re offering your subscribers to get them into your mailing list. It is essentially, the most important element on your squeeze page.

If your giveaway (offer) doesn’t motivate visitors into subscribing, all of your marketing efforts will be lost. This means you’ll need to make your offer to be of interest to the majority of your target market.

The higher the quality of your giveaway as well as the more relevant your offer is to your market, the easier it will be to recruit new subscribers.

One of the ways you can do this is by creating a shorter version of a hot selling product, and offering it for free to anyone who subscribes to your list. The idea is that if competitors are successfully selling a similar product which you are giving away for free it will be easy to sign up visitors to your list.

Some giveaway incentives you can use include:

  • Free Reports
  • Free Ebooks (full length of leaked chapters)
  • Free Tutorial Guides
  • Video Tutorials
  • Free or Trial Access To a Membership Program
  • Free Booklet with “Top Tips”
  • Free Weekly Newsletter Subscription
  • Free templates or graphics
  • Free Audio Interviews, Lessons, Tutorials

The key is to make your giveaway relevant to your audience’s need. You want to make sure that your target audience is actively searching for similar information, and that it is being sold successfully in the marketplace. If you do that, you will have little difficulty building a massive list of targeted prospects who will be eager to receive your emails and broadcasts.

If you plan to promote an ebook or e-course of some kind, a very powerful method is to offer a leaked chapter of your info product. By offering this free chapter, you’ll not only provide new subscribers with a sample of the quality of your work, but you’ll also generate buzz around your upcoming product launch.

If your giveaway is well written, you will find it exceptionally easy to build a subscriber base of people who will likely purchase the full length version when it launches.

This is also a savvy method of creating a viral campaign for your upcoming launch as people pass around the ‘leaked chapter’ to everyone they know.

The two easiest ways of getting your freebie created are, outsourcing and buying PLRs.

If you are interested in outsourcing your project to experienced freelancers, you can easily find a trustworthy professional from the following freelance marketplaces:

http://www.Guru.com
http://www.upwork.com
http://www.freelancer.com

Just make sure to provide your freelancer with a clear outline of what your project entails and be sure to follow up by requesting updates and reviewing the content after it’s created.

If you’ll rather use private label rights (PLRs) material, make sure you spend time revising the material so that it blends well with your own personal style. This is very important as you will want people to recognize your brand and become familiar with your work, right from the beginning.

Some sources for PLR you may want to consider are:

http://www.PLRGrab.com
https://PLRDealer.com (You get a fresh supply of high quality PLR products every single month absolutely FREE!)

Recommended: How To Optimize Your Email Marketing Campaigns To Be Mobile-Friendly!

How to Design an Effective Squeeze Page

Squeeze page sample

As I have mentioned above, your giveaway incentive (freebie) is definitely the most important piece of your list building package. However, your squeeze page need to do the “selling” for the prospect to “see” the value of your freebie. This is why we said earlier that it serves the same purpose as a sales page.

It’s important therefore that you create a landing (squeeze) page that will effectively sell your freebie. Here is a quick overview of the most important elements that you need to include in your squeeze page:

A Compelling and Attention-Grabbing Headline

This is the very first thing that your visitor sees.

To be effective the headline should not only attract attention but also draw in the prospects keeping them focused long enough to become confirmed subscribers.

Your headlines text size should be larger than the rest of the text on the squeeze page. For increased exposure, consider adding color to your headline (red and blue works well).

You may also want to highlight your headline and any sub headline that you use. You can use the <h1> and <h2> tags to enlarge your text, which will not only help with capturing attention from your visitors but will also alert search engine crawlers that the enlarged text is important.

Center your headline within your template and try to work in your opt-in box so that it is close to the headline itself. If you are using a CSS based squeeze page, your opt-in box could be placed in a right column, with a bullet list of benefits featured in the main body of your page.

Content/Body

You should keep your content trimmed down so that it focuses only on the most important information that you have to share. Avoid wordy squeeze pages that offer endless paragraphs of information. Your squeeze page has ONLY one task…

…to convert visitors into subscribers!

So, you need to keep it clear, concise and of course, exciting!

You should split test your copy to determine what will increase conversion rates. But in the meantime, here’s a quick overview of how to structure your squeeze page content for better results:

a) Use Bullet Points To Highlight Benefits

Bullet points emphasize important features and draw attention to the special aspects of becoming a subscriber of your list.

This is a great way to showcase the benefits of becoming a subscriber, and what they will receive, in return, for their subscription.

For example, if you were offering a report on a topic like: ‘Insider Secrets To Finding A Work At Home Job’, your benefit list could include:

  1. Discover how to land a high paying online job even if you have absolutely no experience working online!
  2. How to avoid heart-rendering work at home job scams!
  3. Discover the #1 freelance website where 99.9% of new telecommuters are able to secure employment in their first week online.
  4. Create a compelling resume that guarantees you stand out from the crowd and get noticed by top paying companies online!

b) Retain Focus At ALL Times

Eliminate any external links and keep your squeeze page focused. You should avoid all of forms of distractions either by linking to external websites or internal pages on your site.

You should be focused ONLY on getting the subscriber on your mailing list.

Avoid navigation menus, widgets, plugins, or links to articles. Your squeeze page should be one-page long, feature your bullet list, headline, opt-in box and privacy policy. Eliminate clutter and any information or content that is not necessary to securing the subscriber.

c) Strong & Clear Call To Action

If you want your squeeze page to successfully recruit new subscribers, you NEED to clearly direct visitors to fill out your opt-in form and confirm their request.

Do NOT assume that people know what to do. Remember, not everyone is likely to have experience with mailing lists, and so you need to directly instruct them as to how they are able to gain access to your free, high quality offer.

Similarly, you should also direct them to confirm their request to your list once they have entered in their name and email address.

If you are using a double opt-in format, you will NOT be able to communicate with those who have not verified their request. So, make absolutely certain that you are following up and instructing everyone to confirm.

You can do this by automatically directing subscribers to a secondary page on your site that thanks them for subscribing and tells them that the final step is to check their email and confirm their request to join your list by clicking on the verification link sent out by your autoresponder system.

Consider highlighting your call to action, or using bold text to emphasize it, like this:

“Submit Your Information Immediately To Claim This FREE Report – Before It’s Gone!”

This creates a sense of urgency and gets them excited about what you’re offering. This is an important element to keep in mind. You may also want to try a more specific scarcity tactic, like:

Only 25 Copies Available! Claim Yours Before It’s Gone!”

d) Minimize Graphics and Use Them Wisely

Your squeeze page should load quickly and remain clean and focused. However, it’s been proven that using report covers, or ecovers can increase subscriber rates by giving your visitor a visual picture of what they will receive after subscribing to your list.

Make sure that the graphics you use are high quality and original, and that your report cover portrays the product or offer you are giving away accurately.

If you are offering a short report on…

“Dog Training Mistakes To Avoid”,

Make sure that your report cover clearly illustrates the topic.

Always make sure that you personally go through the subscription process before launching your campaign to make sure that you receive the initial welcome email sent out by your autoresponder, and that your opt-in box itself works properly.

Squeeze pages can be as detailed and lengthy or as short and precise as you wish, depending on your target market and overall layout.

You NEED to make sure that you emphasize the benefits of joining your list, and that you highlight the opt-in box, drawing attention to it and whenever possible, keeping it visible above the fold.

Always use a headline that explains exactly what they will receive after they become a subscriber. People don’t always give away their email address so easily and it’s your job to explain exactly how they will benefit by doing so.

Regardless of how you structure your squeeze page, you need to thoroughly test what works and how you can improve it.

Now, let say again that with Getresponse.com or LandingPageMonkey.com you get a number of already proven landing page templates. You don’t have to stress yourself wondering if your landing pages will work. Check them out and make your pick.

Your Email Broadcast Schedule

To better organize and manage your email marketing for the best results, it’s important that you create a schedule of when you plan on releasing new broadcasts, as well as your actual autoresponder sequence so that your emails are going out on a regular basis.

Being consistent will help you develop a relationship with your list while conditioning them as to what and when to expect your next email. By doing this, you will find that your open-rates will increase as subscribers begin to look out for your emails.

When creating your first email campaign, I suggest creating 6-10 emails (for a start). You can then add additional emails into your sequence as time goes on.

Remember though that subscribers who are already a part of your email cycle will not receive new emails that you add to the sequence unless you send out an actual broadcast.

You should set your first email to go out automatically, after a new subscriber confirms their request to join your list, with additional follow-up emails being sent out every 2-3 days.

Here’s an example of a one week email sequence:

Monday: Free Report
Tuesday: Free Article
Wednesday: Promotional email
Thursday: Free article
Friday: Promotional email
Saturday: Promotional email
Sunday: No email

Always keep notes of any ideas you have for email content, and if you are outsourcing content creation to freelancers, make sure that you always proof-read the material and add in your own style.

You want your subscribers to become familiar with your brand, and so even if you outsource the majority of the work you need to apply your own personal style to every email you send out.

You also want to focus on balancing the amount of promotion-based emails with information-based ones. This will help you to retain more of your subscribers.

The more value you offer, the more responsive your list will be. You can add instant value by purchasing private label rights material and revising it so that you can create free reports for your list. You can also compile articles into ebooks or reports as well.

Final Words: Conclusion

Email marketing and list building is truly one of the easiest methods of building automated income online. With a single click of the mouse, you can instantly broadcast a promotional based email to a built-in customer base, without having to worry about the cost of customer acquisition or advertising.

In order to monetize your lists effectively however, you need to focus on treating your subscribers well so that they trust you and of course, respond to your offers.

You can stand out from the majority of email marketers in your industry by over-delivering on fresh, quality content.

Remember that people sign up to receive your emails believing that they will benefit in some way. If you deliver quality, relevant and useful information that truly helps them, you will be rewarded with an active and responsive subscriber base.

Focus on building a relationship with your subscribers through constant contact and updates.

Don’t let your list run cold by failing to communicate with your subscribers. It’s relatively easy to design an email marketing campaign by using high quality private label material, and by hiring content writers to create articles that can be used within your broadcasts.

Hope this has been of help. If you will want to have more help in this area then sign up for my free newsletter below. As a bonus for your free subscription you will receive a week long tutorial on email marketing success.

Top 3 Business Blogging Mistakes That Can Cost You Your Business!

Are you an blogger (i.e. you run a blog that is geared towards driving traffic to your small business) or do you regard yourself as a blogger who makes money ?

Whatever the terms by which you want to be known, a blog is one marketing tool that you don’t want to ignore as an online marketer. Since the advent of blogs they have become very useful both as models or traffic-generation tools for small businesses.

Here are some business blogging stats that will interest you:

  • B2B entrepreneur blogger drive 67% more leads than those that do not.
  • Businesses that blog are 13x more likely to enjoy positive ROI.
  • Companies who blog receive 97% more links to their business websites.
  • Blogs are rated 5th most trusted source for accurate online information.

Now, despite these stats, a blog could become a problem to your business if not used well!

After 7+ years as a blogger I can rightly say, blogging is like a two-edged sword – handle it rightly and you will enjoy the benefits; misuse it and you’re sure to get hurt!

The unfortunate thing is, many small business owners and approach blogging with a mindset that is tantamount to sabotage!

3 Blogging Mistakes (Sins) that Can Cost You Your Business!

In this post, I want to highlight the top 3 business blogging mistakes you must avoid if you desire to get the best from your business blog.

Ready for this? Then let’s get started:

1. Not Aligning Your Blog with Your Business Objective

Align your blog content with your business objectives

This is indeed a sin of the highest order!

One thing I have discovered about blogging in the past few years is the EASE with which you can be thrown off your chosen path. I have seen very many passionate bloggers who started their blogs which the mind of promoting their home based business.  They were fired up having heard of the wonderful things a blog can do for your small business website.

Unfortunately, in a bid to increase blog comments on their blogs and because of the influence of other blogs which they were frequenting in order to drive traffic through comments, these entrepreneurs who started well were soon distracted by what they read on the blogs they frequented. Most times these blogging entrepreneurs, forgetting their business purpose and , suddenly start writing about blogging tips and other make money blogging content because, to them, these topics are more popular amongst bloggers.

If you have fallen into this error, you are committing a heinous SIN against your business! You must understand that RELEVANCE is the key word when it comes to building your business through blogging. When a visitor comes to your business blog your content must be able to give him/her a sense of what you are offering. Don’t write about the latest updates when your business is, selling men’s wear!

Know your target audience and focus your content at that one persona!

2. Not Generating Leads with Your Blog

Your blog shoul help you drive leads for your business

As mentioned above, one of the benefits of blogging is growing a list of potential customers. Your blog should therefore have a system for capturing these leads in the first place and then nurturing them into paying customers. If you are not doing this right now with your business blog then you’re sinning against your business!

Of course, many bloggers have the wrong notion that adding an RSS feed subscription is enough for your blog. But the truth is RSS feeds have limitations as they are not designed for selling – something you will want to do as a business.

To build a responsive list that will help you build your business you need a reputable lead management system. There are many good lead management system providers out there that you can choose from. In choosing it is important that you choose those that offer autoresponder services which will allow you to automate most of the lead management process.

One autoresponder that you can depend on any day any time is GetResponds.com. This is one email list management system that is very popular with successful online business owners. One good thing is that you can test run the system for free for a whole month before opting to pay for it. Another thing I found really useful about the system is that you have the opportunity to get a free 30 email list building training during that 30 days of testing the system! Frankly, I must say this alone is GOLD as the training you get will help you greatly in your business.

Click here to get your free 30 days trial.

If you want to get more results with any autoresponder services, it’s advisable to also use a lead capture program like the “Easy Optin Builder” or …. These programs are great for creating popup optins or lead capture pages that will help you capture email addresses on your blog.

For details about the Easy Optin Builder,  Click here!

3. Creating Content That Stinks

great content works great for your business goals

There’s no doubt about it, your blog exist to help you create content that will engage, excite and entice your target audience to take the action you desire. So content is actually the driver of a blog’s success.

Now, it is true that you don’t need some professorial qualification to create your blog’s content, but the fact is, if your blog content is below par you will have more people clicking away from your site than you will have them clicking to visit!

Many people will judge your expertise and how qualified you are in your niche by the content you post on your blog. This being so, it is important that you run away from posting content that is filled with misspellings and that is badly written on your business blog. Too many grammatical errors and misspellings will only help in driving away potential customers.

SUGGESTION: If you have challenges creating high , either get other people (freelancers) to create content for you or better still, get a voice to text converter.

With a voice to text converter you will find it much easier to produce content for your blog as all you need is to “talk” your articles while the software types it out for you. This way you don’t need to fear misspellings and grammatical errors. Besides, you will have a more “conversational” sounding article which will be more engaging!

One voice to text converter that I will readily recommend is the Dragon Naturally Speaking software. Dragon is presently the world’s bestselling speech recognition software. It will not only turn your talk into text but can also help in making other computer tasks easier and faster.

Dragon NaturallySpeaking Premium 13.0For example, the Dragon NaturallySpeaking Premium 13.0 speech recognition software is three times faster than typing – with up to 99% accuracy. You simply say the words and they will appear on your computer screen. You can also dictate or modify documents, spreadsheets and presentations, manage email, search the Web, post to Facebook and Twitter, and more.

For more details about the Dragon NaturallySpeaking Premium 13.0 speech recognition software, please click here!

Conclusion:

A blog is a MUST for your online business but you must guide against committing the above blogging mistakes. Ignoring this advice could result in devastating outcomes. As the competition is getting stiffer by the day you must also rise up to the challenge.

 

4 Quick Online Marketing Tips WordPress SEO Newbies Should Follow

When it comes to marketing online a website is definitely an essential element of the equation. Before now, designing a website for your business was something only the technical people can do for you.

To get a website designed for you, you needed a big budget. But not anymore. These days nearly every one can set up their own websites. Thanks to software like WordPress.

WordPress is a website publishing platform used by over 70 million people around the world. It’s one of the most popular ways of setting up a new site. It has a lots of theme options and plugins that makes designing and customizing your website a breeze.

Out of the box, it also offers some basic ways to improve your new website’s SEO. This is really a good thing if you are just starting out on building your business website. But you don’t have to rely on those default features if you are looking to have the best results in search engines.

The good news is that you don’t have be some technical geek to get the best result from that website. If you’re going to set up a new WordPress site soon, or you already have one up but you’re struggling to optimize it for the search engines, then check out these quick and dirty SEO tips that you can apply starting now!

Quick and easy wordpress SEO tips for marketing online

1.    Use A WordPress SEO Plugin

Unless you want to spend weeks creating an SEO plugin, it makes sense to use one that’s already in use! I recommend the excellent “WordPress SEO by Joost” plugin. It helps you to customize the SEO settings for each post and page on your site.

You can also have it do an SEO check for you, and it will let you know where you might be going wrong. Nitch Marketing says that over a million people use this plugin every day and that it’s one of the best ones to use for any new WordPress site!

2.    Use A Good Quality Theme

The thing about WordPress is that some folks use the free themes from the WordPress Theme Directory. Many of those templates are fine, but there are some which are just trash.

I always recommend using premium themes from places like ThemeForest. You have a support network to contact if you can’t figure out how to customize those themes. And the best bit? The themes are SEO-friendly!

That means search engines like Google can “index” the contents of your pages with ease. From a logical point of view, everything makes sense to a search engine. But it also makes sense to human visitors too.

3.    Keep Your Blog Updated

When you set up a site using WordPress, you have the ability to write blog posts on it. Some people use their blog as a news section. Whatever you want to call it, you should make sure you keep that section updated.

Write good quality content and link out to relevant external sites where possible. If you’ve talked about a topic before, internal linking is also good for SEO purposes too. When you link out to other sites or pages on your site, be sure to add a text description for each link. That helps search engines determine what the content is on the linked page.

4.    Guest Post On Other Blogs

People that run blogs usually allow people to “guest post” on them. Most won’t charge for this facility, as it means they have fresh content added to their site without needing to do anything.

The content you write should be free of spelling and grammar errors. It should also fit in with the general theme of the website. And the most important bit? You should add a link to a relevant page on your site!

Guest posting is one of the cheapest ways of driving traffic to your new site. And if the site owner likes your writing, they will be more than happy to let you post more content!

Now that you know these “quick and dirty” WordPress SEO tips and tricks, it’s time to give them a go!

Link Building in 2015 and Beyond: Essentially, What You Must Know!

Building Backlinks in2015

Should marketers and webmaster still invest in link building in the face of recent Google SEO updates?

Frankly, is link building still a viable SEO strategy?

These and many other similar questions have taken the center stage since Google launched its first major war against “blackhat” SEO.

Starting with the Panda update then the Penguin update and the many other changes that have come in since then, Google showed its determination to weed out all forms of SEO strategies that were aimed at “gaming” the system.

The effect of these changes was so devastating that not only were many SEOs put out of business, link building quickly became one of those things that marketers thought they need to avoid.  Yes, link building became the bad boy in the neighborhood!

But Is Link Building A Dead SEO Strategy?

There is no doubt that the various Google changes saw many websites that depended mostly on link building plummet in the SERPS. But that is mainly for these reasons:

  • These sites were gaming the system, depending mostly on quantity and not quality links.
  • Google considers off-site SEO (which is dependent mostly on back links) more important than on-site SEO and therefore the changes must affect this aspect of SEO the more.

Based on the above it is clear that even when Google has changed, link building is still a fundamental part of the marketing and SEO world.

It will interest you to know that of the over 200 ranking factors used by Google, backlinks still occupy a very high position. This means link building is necessary and therefore should still form part of your overall digital marketing strategy.

The lesson therefore is, instead of fearing the changes of Google, it’s time to embrace them. After all, people need to see your site in search engine results. Link building is one of the best ways to do this.

However, when it comes to link building, there are some important things that you need to know.

The Importance of Link Building in 2015

In the crux of Google changes, you need to ensure that you are link building in the right way. This means that you need to adopt the proper processes when it comes to building links back to your page. The importance of off page SEO cannot be underestimated. As a general rule of thumb, these links are necessary for your site. After all, you need to make people aware of your business and your services. This means contributing to forums, local directories and undertaking guest blogging.

Links and Google Changes

Links are still important. While ‘spam’ is not received well, good quality content with lots of information is the best way to do link building. This can ensure that you are building a good online reputation. Make sure that you are linking to the right websites. These are known as high authority sites. What’s more, if you can get them to link back to you, you are onto a winner.

Content Marketing and Link Building

Many people think that content and link building are two sides of the same coin. This is not strictly true. You don’t have to write reams of material to ensure that you are link building. Although, of course, this does help.  Writing content is an important strategy. Making sense of content is easy. Write things that people are interested with. Engage and resonate with your audience. Make it easy to read and give them lots of tips on how to use your products and services. Your content must be valuable. Adding links to your content is a good way of giving your customers what they want. What’s more, you can ensure that you are providing your readership with the best online experience.

Keywords and Anchor Texts

According to Alecan Marketing Solutions, it’s important that you research your keywords. This should be done in a more robust way. Adding these keywords to your anchor text is important. Adding your keywords to the link that you use to your content is a must. This can create a better experience for the reader. But, it also ensures that search engines are finding your content via your keywords. See, it’s easy once you know how!

Keywords and link building

Links Diversification

Links are an essential part of the SEO process. But, having the same links is not good for you as a business. Google doesn’t like it much either! Ensuring that you diversify your links is a must when you are working on your link building strategies. It will ensure that you are seen as an authority on your topic.

Conclusion

You must not be afraid to build backkinks to your digital properties. It is understandable that keeping up with Google changes can be tough. But, link building is here to stay. Implement the suggestions in this article in your link building strategy and you will definitely stay within Google’s rules and therefore get some more love from Google!

Image Credit: Hans & Flickr

6 Dead Easy Ways to Drive Repeat Visit to Your Business Website

Easy ways to drive repeat traffic

Setting up a website for your business is not much of a problem these days. However, the challenge lies is in generating the right type of traffic to your website. but beyond that, you need to ensure that that people keep coming to your site after their first visit.If you are driving website visitors but they do not return after their initial visit your chances of success will be slim. when this happens it means you will be faced with the problem of continuously going out there to look for new people to visit. this is not only costly but also tasking.

The question therefore is, how do you make your site visitors to keep coming back after their first visit?

There are a few things you can do. But it all starts with you offering them something worthwhile.  Your website content must not only be interesting but also fresh and up to date, meeting the challenges of the moment.

Here are 6 simple suggestions on how you can drive repeat website visitors:

1. Articles

Articles give your visitor something to read. Undoubtedly, sometime in the future, you customer will have a question, or want more information about the product or service that they received from your business. If the articles pertain to your business and the products and services that you offer, then they will be able to access the information.

The good thing is that you do not need to write these articles yourself. If you are promoting an affiliate product you can post the information about the product directly from the package, or maker’s website. However, you need to read the terms of use before you doing this.

Also, you can use articles from article directories. There are several of such article directories online that provide good, quality content at no cost to you. What you simply need do is visit the directories, search for articles that are related to your business, and then copy and post the article to your website. Most times the only terms you must observe article directories is that you provide a link back to the original author’s website.

2. Contests

This has been proven to work wonders when it comes to driving repeat website visits. The simple reason is that people love to be winners! When you offer contests on your site (especially if they change frequently) you give your site visitors something to come back for. Besides this, when the visitor signs up for the contest you can also include a link to your newsletter.

The secret to succeeding with this strategy is to change the contest frequently. This could be weekly, monthly, or semi-annually. Your type of business will determine the frequency for changing your contest. The more, the better.

3. Coupons and Discounts

This is another strategy that works so well. Providing coupons or discounts for your previous clients is simple way of enticing them to return to your website. A few ideas on how to use the coupons include:

  • A buy one get one free.
  • A specific percent discount (such as 10%)
  • Free or discounted shipping

For discounts, these are easy to administer once you have a shopping cart. The typical way of administering discounts is through a code. For example, a code word such as “springtime” allows customers with the code word to receive a discount.

On the other hand, you can provide a printable coupon on your site, and accept it at your physical location if you are selling products offline.

4. Forums

Forums provide something that everyone craves: conversation.

If a forum is provided on your site, the visitor will have a reason to visit your website frequently, whether it be to ask a question when help is needed or to keep up on a conversation.

You can host your forum from your site, or choose to use a third party forum. Whatever your preference should be will be determined by what is best for your business.

5. Blogging

Believe It or not, people are interested in what you have to say! A blog will not only allow you to update your clients on your business and life, but it also gives you a great opportunity to add those much needed keywords to your website.

There are quite a few free applications available that make blogging easy. One of the most popular you can use today is WordPress. You don’t have to be some tech geek to install and use wordpress. However, if you are challenged setting up your wordpress blog you can check out my free wordpress installation service.

6. Newsletter

A newsletter is one of the best ways to keep your visitors coming back time and time again.

You will want to include part of a unique article or tip in your newsletter, and then a link to the rest. This will force your viewers to visit your site to get the remainder of the story.

Once again you do not have to write all the content yourself. Using free article directories will cut the time it takes to put a newsletter together in half.

Conclusion

Your business site is the hub of your online business. There is no doubt that your success depend greatly on the website. This is because this is where your potential customers interact with your business. It is therefore important that you constantly keep visitors on the site.

But instead of always going out to look for new traffic to your site, it will definitely pay you more if you can find ways of keeping those who have visited the site to come back again. The suggestions on this post will greatly help you do this with ease.

Over to you: What other suggestions have helped you to drive repeat visitors in the past? Are there any you think are not effective today? Share your thoughts with us in your comments below.

With the Many Algorithm Changes by Google, Are You Still Keen On Doing SEO?

Hi everyone. It’s my pleasure to once again welcome us to our Community Timeout on Mondays after a few weeks absence.  Because of a few other commitments that crept in, we couldn’t feature this very important segment of our weekly schedule for the past month. However, after considering how these features have helped in educating the community for the past couple of months, I have decided to once again bring it back trusting that it will do us all a great good.

Google updates and Content marketing

Today, I want us to take a look at the latest buzz in the world of search engine optimization. I’m sure that no matter who you are or what you are doing online, you definitely must have heard of the different algorithm changes that Google has pushed into the market in the recent past.

  • The first to hit the SEO world was the Panda updates implemented on February 24th. This particular update took a swipe at sites with low quality content most of which were content farms, hence it was called the Farmer update.
  • Next, was the Penguin update which was basically aimed at link-farms. This literally took down a whole lot of link building networks, over throwing the search rankings of many sites and bringing uncomplimentary results to many internet entrepreneurs.

The effect was so devastating that many SEOs were left wond