5 Reasons Why Your Blog Will [DEFINITELY] Fail – Here’s How to Stop It!

[EDITOR’S NOTE: Today, I’m featuring a guest post from a great friend, Theodore Nwangene. Though I’ve not accepted guest posts on this blog for some time, Theodore is one blogger that knows his acts. Check out his bio at the end of the post to connect with him.

Alright Theodore, over to you…!]

Hey Chadrack, thanks for this opportunity. Having been online for the past 8 years I’m really concerned that many bloggers are still struggling with their blogs.

In this post I want to share a few tips I hope will help new bloggers avoid this struggle. So, thanks again for the opportunity to use your platform.

Ok friend, maybe you’ve just launched a new blog and you’re eager to see the cash rolling in. Of course, you’ve seen your friends gaining massive influence, and making loads of money with their blog, and you can’t wait to be counted among the super successful bloggers.

Now, what next?

You want to start applying all the expert tips to building a successful blog – flooding your blog with content, promoting your content on social media, commenting on other blogs, writing guest posts for other blogs, etc.

You certainly don’t want to leave any stone unturned.

But before you start doing all of these, I want you to pay attention to me first, let me tell you a very important that will prevent you from taking the wrong steps thereby bringing your blog to its knee.

Yes, I know that no one is immune to making mistakes however; being aware can help prevent them from occurring.

In this post, I will share with you the 5 of the dangerous mistakes most new and intermediate bloggers usually make while starting their blog. Avoiding these mistakes will immensely contribute to the growth and development of your blog.

Let’s get started.

Blogging mistakes to avoid

1. Writing for Yourself Instead of Your Audience

Are you kidding me? I never knew you’re such a popular figure. You’re probably a celebrity if not; you must quit making your posts about yourself.

Here’s the truth: Your readers don’t give a sh*t about you unless if it will help them in one way or another.

As a content marketer, you must inform, inspire, educate, and guide your readers whenever necessary.

However, writing about your personal experiences once awhile is good because it will add some personality in your writing but it certainly must benefit your readers in a way.

2. You Want to Please Everyone

I totally understood your desire to touch as many lives as possible via your amazing content, but I’m sorry to inform you that such idea emanated from Hell.

You can’t possibly appeal to everyone, and a lot of bloggers don’t know this. The one critical thing that will ultimately determine the success or failure of your website is

how targeted your topics are.

Immediately you start writing for everyone; your content will become disengaging and annoying because your blog will lose its main scope.

However, you should instead, lesser-focus more on your core values. Channel your content solely on your select audience and forget about the others.

In the end, this will help to build up your expertise in your industry and will ensure you don’t fill your site with myriad topics.

3. You Don’t Know Your Target Audience

This is one of deadliest mistakes I see among bloggers, especially the new ones. You may understand your topic pretty well but if you don’t know who your audience is, it will display in everything you do on your site, and this will even

tually bring about your failure.

For you to build a solid blogging business, you will need to connect with your target audience on a deeper level. This will help you to serve them better and give th

em exactly what they need.

For example, how are you going to feel when you have a mentor who always tries to teach you how to count and write figures 123……..100 when you’re already very good at that?

I know how boring it can be to attend such class, and if care is not taken, you might eventually st

op attending his class.

The same thing happens when your mentor tries to teach you Calculus when you barely understand simple arithmetic.

Funny enough, this equally applies to blogging.

For you to make it, you need to fully understand your reader’s pain-points and then meet them right at the point of their needs – you have to know what level they are currently at on the topic you’re teaching them.

Without knowing all these things, your tips will either become too advanced or too basic for them, and this will end up scaring them away.

Define your blog audience

4. You’re using a Crappy Web Host

I can’t possibly stress much on the importance of choosing a reputable and reliable hosting company when starting your site.

It is often tempting to use any of the cheap and crappy ones out there, but unfortunately, that will eventually drive you out of business.

For instance, when I started my first site back in 2011, I made a mistake of choosing a cheap web host because I concluded that I couldn’t afford a quality web host.

Wondering what happened next?

Just as you guessed, I never knew the hosting company was insecure as a result; my blog got hacked up to 3 consecutive times until I finally left that domain name. This really frustrated the hell out of me, and if not for the fact that I’m highly committed to blogging, I would have called it a quit.

Here’s the truth…

…Getting a quality host can indeed be pricey, but in the end, it will be well worth it because it will save you from a lot of headaches.

Therefore, stay away from those low-quality web hosts as they will do you more harm than good.

5. You’re Not Consistent

One of the secrets of successful blogging is being super consistent. This is very important for the growth of any blog.
Yes, I’ve been advocating recently that you shouldn’t focus all your efforts posting daily as most gurus advised. This is because it may eventually start affecting the quality of your articles.

As far as content marketing is concerned, quality often trumps quantity. But, it is also advisable to have and maintain a publishing routine. Can you manage publishing once/week, twice, or even five times/week?

This is entirely up to you.

Once you’ve concluded on the right times and days you want to be publishing, you need to stick to it. What matters most, however, is for you always to ensure your content is of higher quality.

You need to understand that maintaining a publishing schedule is not about “Let’s just throw up some junk post because I’m committed to publishing 3 times per week”. This will ultimately affect your readership.

Writing 2 quality contents per week will obviously be well received by your audience than writing 7 low-quality, mediocre content per week. So, choose quality.

Consistency is the key


Blogging is indeed a tedious task, but not as hard as people made it. Once you understand the basics of blogging and avoid the mistakes mentioned in this post, you will never have any problem becoming the next pro blogger.

You need to:

1. Write for your audience, not for yourself

2. Stop pleasing everyone

3. Know who your target audiences are

4. Get a quality web host

5. Create a blogging schedule you’re sure to maintain, and always focus on quality

With all these tips, you won’t have any problem to make your blog a massive success.

Content Marketing: 2013, the Year of the Helpers!

Let me once again say, welcome to 2013! I’m sure you are refreshed to launch out and win big this year after the holidays!

This post is actually my first official post on this blog this year. Yes, I did a post last week but that simply was a post to announce the winners of our Christmas giveaway contest. And so, in reality it was an extension of last year’s series!

Anyway, welcome to the Web Income Journal in year 2013. My desire for you this year is: fruitfulness, increase, good success, unprecedented results and you living your dream!

Now, have you noticed the excitement and great expectations around the blogosphere as we stepped into 2013?

You should because it is very glaring. Every where you turn, on nearly every blog and internet marketing website, the effect is electrifying! The trend was noticeable as 2012 was ebbing out and 2013 easing in.  In fact, many bloggers used the opportunity to write about their visions and plans for 2013.

Content Marketing in 2013 - Create Helpful Content

Change or Be Left Behind!

I’m sure you are also excited about great things happening this year, right? Ok, so let me ask you, what and what are you ready to change this year? Or, what on-going changes in the blogosphere are you prepared to take on to make that happen?

You know, you cannot continue to do the same thing and expect some change – someone defined that as insanity, right? Now, if that is so, how  do you expect  new results if you do not know what changes are happening in the market and take advantage of them?

Business professionals agree that one of the secrets to business success is understanding the trends and then moving on to positioning your business to take advantage of the changing trends! That is why you need to know the direction that the blogosphere and online business marketing is headed in 2013.

In this post I want to talk about one of the biggest changes which will impact the online marketing turf in 2013.

Content Marketing and the Concept of Helpers!

In 2012, one of the marketing strategies that gained traction is content marketing. With the many changes from Google aimed at sanitizing the search engines, and by extension the content publishing environment, online marketers now place more importance in providing quality content as a way of getting the attention of online shoppers.

Following this, the idea of content is king became more pronounced. But unfortunately to many, this simply means churning out content upon content. Their schedule became something like this:

  • Publish more content on their sites/blogs.
  • Publish more content on social media sites.
  • Submit more content to article directories.
  • Do more of guest blogging
  • Etc.

The reasoning? Put your content everywhere because content is king and the more the better!

Now, hear this: In 2013 content marketing (or content publishing which ever side you are in), will not just be about QUALITY or QUANTITY but about VALUE!

I touched briefly on this some time ago in another post, when I said: Content is not the king but VALUE is!

The truth is:  to win in the  new internet, your marketing content must be valuable to the user. And you know, that value is not determined by you but the user. Your content could be unique and well written, grammatically and otherwise, but if it is not helpful to the reader it is useless.

What is the message here?

If you are going to make any head way either as a blogger (content publisher) or as a content marketer (no matter what product or service you are marketing), you will need to picture yourself as a helper because 2013 is the year of the helpers and USEFUL and VALUABLE content will be the secret to winning online.

The days of article spinning and recycling content just because you want your content everywhere, is gone. 2013 is the year of originality and usefulness. If your content cannot help solve a problem or heal a pain for the reader, then your content have no place in the new scheme of things.

Without the fear of sounding like a broken record, let me repeat it: Content Is Not King, Value Is The Real King!”

Today, the online consumer is more curious and suspicious. Considering the volume of content that is being published every day, and knowing that we are time-strapped, we must aim to provide the right information in the most helpful way to enable the consumer make the right decisions and at the right time.

So, in 2013 whether you are a blogger or a product seller, think helpful content rather than just quantity.

Wondering how you can become a successful helper as a content marketer?

In Day Nine of the 12 Days of Christmas Inspiration series I gave some very useful tips that will help in the post: “Are You Willing to Play Second Fiddle?” Go and read it it now.

Understand this, 2012 saw content marketing move from it kindergarten stages to its adolescent stages. 2013 will witness its movement to its adult stages. And so, you cannot afford to ignore this concept of creating helpful content in 2013!

That is it for now from my end. I’ll love to hear your views on this and how you are aiming to provide helpful content in 2013.  Share your thought with us in your comments below.

A New Posting & Editorial Calendar For The Web Income Journal

Blogging is a publishing business and like every publisher would know, without an editorial calendar, you could run into a whole lot of confusion.

Frankly, I had not really taken this into consideration before now. But in the recent few weeks, in a bid to better apply my time to effective use, I have taken a concerned look at the publishing schedule of the Web Income Journal. I have realized therefore that a more structured publishing calendar is necessary.

For this reason, starting July 1, the Web Income Journal will be featuring a new publishing schedule/calendar. And so, knowing too well that this is much about you as it is about me writing the blog,  it is therefore my pleasure to officially lay out this structure so that you too can be a part of it.

A Brief Report of the First Half of Year 2012

First, I want to say the first half of year 2012 had been a wonderful one for us despite some of the problems we experienced, e.g. the crash following the movement to another web host. But all in all, the blog has been doing very well. Traffic has increased, most of which is coming from the search engines (an indication that the blog is doing very well SEO-wise even with the Google slap that everyone is complaining about!).  Besides, more and more people are linking to the site without my asking them – a clear endorsement for the content!

Also, in the past few weeks, I’ve received invitations to contribute to some very interesting blogs. I’m really excited about this and very soon you will be seeing my content on some of these blogs.

I must say that all of these wouldn’t have come to be without you. And so, let me use this opportunity to once again thank you for being a part of the Web Income Journal. I do hope that with our new posting schedule and calendar you’ll get more involved. 🙂

The New Publishing Schedule for the Web Income Journal

After a careful study of what we have been doing in the past, I’ve decided to settle for a weekly publication of 3 posts which I’ve branded as follows:

1. Community Time Out – This will be on every Mondays and the purpose is to discuss any issue that has to do with running a business online. As I have always said, the Web Income Journal is here to build a community of like minds. It is not really about ME but US! This community time-out is therefore a platform for all of us to discuss any salient issue that will help us become more successful with our online businesses.

Thus far, I have been determining, through my posts, what topics to be discussed on the blog. But with this, you too have the opportunity to suggest what should be discussed. You can make your suggestions by sending them by using our contact form. Once a week we will pick one or two of the suggested topics and all of us will make our contributions.

Please note that the purpose is to increase our knowledge and to help our online businesses so, it will be a good thing if you make your suggestions worthwhile.

2. WebIncomenomics! – Ok, this is actually my own coinage which I’ve come to define as, “the science and art of making a living online!”

Yes, there is a science (the knowledge, theories, insights etc) and art (the tactics, practical steps etc) to making the internet work for you. As you know we have always tried to provide educative, informative and entertaining blog articles to help in these areas. The good news is that we will continue to do this. But this time,  such posts will be published on Wednesdays.

As usual, these may be my personal posts or guest posts written by our wonderful guest contributors.  Let me quickly say that our criteria in accepting guest posts will also be more selective than usual. If you want to contribute as a guest blogger please read our guest blogging terms here and follow the instructions.

3. Issues In The News – I’ve come to realize that as a journal dedicated to providing information on marketing and general business online, it is important to, as much as possible, touch on current issues that impacts on our business dealings on the net. This being so, every Friday, we will take a look at any issue in the news that in any way impact on our online businesses. We will present the issue and then give our analysis and commentary.

You also have the opportunity to contribute to this through your comments and through your guest posts. So, if there is any current issues you want to target in your guest post, simply send it and let me know how urgent it is and it will be treated accordingly.

We’re All in This Together!

It will interest you to know that I have really been experimenting with all of these for some time now. For example, when I featured the cartoon on making friends on social media, I was only testing the community discussion idea. Also, the posts on Facebooks IPO and the Workers Day Celebration were a test of the “Issues in the News” idea.

Your responses to these posts have shown that we can do something much better. With this new publishing calendar all of us will know ahead of time on what we have in stock and then we can contribute as necessary.

Of course, how this will come out depends on all of us. Especially on the community time out, the topics you send in for discussion will greatly determine how it will go. Therefore, I ask that you make things easier for all of us.

Please let’s make this truly interactive and fun. I love you all!

So, Let’s know your take: What do you think of this new schedule? Is there any suggestion on how you think it can be made more interactive and entertaining? Please share your views in your comments below.