[EDITOR'S NOTE: Today, I'm featuring a guest post from a great friend, Theodore Nwangene. Though I've not accepted guest posts on this blog for some time, Theodore is one blogger that knows his acts. Check out his bio at the end of the post to connect with him.
Alright Theodore, over to you…!]
Hey Chadrack, thanks for this opportunity. Having been online for the past 8 years I'm really concerned that many bloggers are still struggling with their blogs.
In this post I want to share a few tips I hope will help new bloggers avoid this struggle. So, thanks again for the opportunity to use your platform.
Ok friend, maybe you've just launched a new blog and you're eager to see the cash rolling in. Of course, you’ve seen your friends gaining massive influence, and making loads of money with their blog, and you can’t wait to be counted among the super successful bloggers.
Now, what next?
You want to start applying all the expert tips to building a successful blog – flooding your blog with content, promoting your content on social media, commenting on other blogs, writing guest posts for other blogs, etc.
You certainly don’t want to leave any stone unturned.
But before you start doing all of these, I want you to pay attention to me first, let me tell you a very important that will prevent you from taking the wrong steps thereby bringing your blog to its knee.
Yes, I know that no one is immune to making mistakes however; being aware can help prevent them from occurring.
In this post, I will share with you the 5 of the dangerous mistakes most new and intermediate bloggers usually make while starting their blog. Avoiding these mistakes will immensely contribute to the growth and development of your blog.
Let’s get started.
1. Writing for Yourself Instead of Your Audience
Are you kidding me? I never knew you’re such a popular figure. You’re probably a celebrity if not; you must quit making your posts about yourself.
Here’s the truth: Your readers don’t give a sh*t about you unless if it will help them in one way or another.
As a content marketer, you must inform, inspire, educate, and guide your readers whenever necessary.
However, writing about your personal experiences once awhile is good because it will add some personality in your writing but it certainly must benefit your readers in a way.
2. You Want to Please Everyone
I totally understood your desire to touch as many lives as possible via your amazing content, but I’m sorry to inform you that such idea emanated from Hell.
You can’t possibly appeal to everyone, and a lot of bloggers don’t know this. The one critical thing that will ultimately determine the success or failure of your website is
how targeted your topics are.
Immediately you start writing for everyone; your content will become disengaging and annoying because your blog will lose its main scope.
However, you should instead, lesser-focus more on your core values. Channel your content solely on your select audience and forget about the others.
In the end, this will help to build up your expertise in your industry and will ensure you don’t fill your site with myriad topics.
3. You Don’t Know Your Target Audience
This is one of deadliest mistakes I see among bloggers, especially the new ones. You may understand your topic pretty well but if you don’t know who your audience is, it will display in everything you do on your site, and this will even
tually bring about your failure.
For you to build a solid blogging business, you will need to connect with your target audience on a deeper level. This will help you to serve them better and give th
em exactly what they need.
For example, how are you going to feel when you have a mentor who always tries to teach you how to count and write figures 123……..100 when you’re already very good at that?
I know how boring it can be to attend such class, and if care is not taken, you might eventually st
op attending his class.
The same thing happens when your mentor tries to teach you Calculus when you barely understand simple arithmetic.
Funny enough, this equally applies to blogging.
For you to make it, you need to fully understand your reader’s pain-points and then meet them right at the point of their needs – you have to know what level they are currently at on the topic you’re teaching them.
Without knowing all these things, your tips will either become too advanced or too basic for them, and this will end up scaring them away.
4. You’re using a Crappy Web Host
I can’t possibly stress much on the importance of choosing a reputable and reliable hosting company when starting your site.
It is often tempting to use any of the cheap and crappy ones out there, but unfortunately, that will eventually drive you out of business.
For instance, when I started my first site back in 2011, I made a mistake of choosing a cheap web host because I concluded that I couldn’t afford a quality web host.
Wondering what happened next?
Just as you guessed, I never knew the hosting company was insecure as a result; my blog got hacked up to 3 consecutive times until I finally left that domain name. This really frustrated the hell out of me, and if not for the fact that I’m highly committed to blogging, I would have called it a quit.
Here’s the truth…
…Getting a quality host can indeed be pricey, but in the end, it will be well worth it because it will save you from a lot of headaches.
Therefore, stay away from those low-quality web hosts as they will do you more harm than good.
5. You’re Not Consistent
One of the secrets of successful blogging is being super consistent. This is very important for the growth of any blog.
Yes, I’ve been advocating recently that you shouldn’t focus all your efforts posting daily as most gurus advised. This is because it may eventually start affecting the quality of your articles.
As far as content marketing is concerned, quality often trumps quantity. But, it is also advisable to have and maintain a publishing routine. Can you manage publishing once/week, twice, or even five times/week?
This is entirely up to you.
Once you’ve concluded on the right times and days you want to be publishing, you need to stick to it. What matters most, however, is for you always to ensure your content is of higher quality.
You need to understand that maintaining a publishing schedule is not about “Let’s just throw up some junk post because I’m committed to publishing 3 times per week”. This will ultimately affect your readership.
Writing 2 quality contents per week will obviously be well received by your audience than writing 7 low-quality, mediocre content per week. So, choose quality.
Blogging is indeed a tedious task, but not as hard as people made it. Once you understand the basics of blogging and avoid the mistakes mentioned in this post, you will never have any problem becoming the next pro blogger.
You need to:
1. Write for your audience, not for yourself
2. Stop pleasing everyone
3. Know who your target audiences are
4. Get a quality web host
5. Create a blogging schedule you’re sure to maintain, and always focus on quality
With all these tips, you won’t have any problem to make your blog a massive success.