User-Friendly Websites: A Basic Guide for Non-Techy Entrepreneurs

When you’re in the process of putting together your business website, you’re going to receive a lot of advice on what to do and not to do. One such advice that has become very common these days is the idea that your site needs to be user-friendly for it to effectively achieve its purpose.

While this may seem to be like some basic advice which you can pretty much ignore the fact is that you definitely want your site to be user-friendly. Or, what’s the point of having a website if it’s not going to be able to be used by those your business is looking to target?

But,

What Really Is Website User-Friendliness?

User-Friendly Websites

When website designers talk about user friendliness or user experience (UX) they are basically referring to the art of making your website simple and easy to use. The idea is to make the presentation of information in a clear and concise way. The arrangement of content and important items on the site should be free from any form of ambiguity. To achieve this you need to understand your customer’s online behavior. Without this insight building user-friendly websites can be daunting.

In these days when more and more people are using the internet for their shopping and other activities having a user-friendly website is not just something to be desired but a necessity. Applying the concepts of usability into your website design will significantly improve how easily visitors move through your website. This will in turn increase the amount of visitors who stay on your site, improve your conversions, and ultimately grow your business profits.

It’s tempting to think this is something that good website design will largely take care of for itself – and that might well be the case. However, you’d be surprised how many poorly designed sites there are that miss this vital component. It’s important therefore that you perform a check on your website to make sure you’ve got your grips on all of the following factors necessary for a user-friendly website.

What Makes a Website User Friendly?

1. Text Should Be Easy To Read

The easiest way of ticking this box is by choosing a dark text on a light background. It doesn’t have to be jet black on pure white; in fact, a cream background is thought to be easier to read off than perfect lily white. However, something within this general area will suffice.

Don’t use a dark background and light text anywhere on your site. It’s difficult to read for anyone, never mind those who might have vision impairments. It can also make a site look out of date, as this was a design “feature” many of the early websites used.

You don’t need to spend a lot of time worrying about the size of the text. Make sure it’s readable to your eyes, but aside from that, this is something most users will do for themselves by adjusting the screen size.

Power of Social Media

2. The Process Should Be Intuitive

If you’re guiding people towards a purchase of goods or services, then you don’t want to have them guessing at any step along the way. Keep contact details at the top of the site, along with a brief flowchart of what they should do to place an order or make a purchase online.

If this is a particular concern for you, then use sites like Fiverr and ask someone to complete a task on your site. They can then tell you what the experience was like with new eyes, rather than you trying to judge based off how you know the process works.

Website User-Friendliness

3. Keep the Basics Front and Center

It’s great if you want to talk about a new innovation on your business site – you should be doing that. Nevertheless, there are some sites where the “news” and other marginally irrelevant pieces of information dominate the landing page.

The most important thing for you to do is direct someone to using your site to make a purchase. That means the essentials for this should be easy to access from anywhere on the site. Place links to the about, contact, and ordering pages on every single page – this is easy to do using permanent headers, footers, or sidebars.

You don’t ever want to have someone lost in your site, wanting to make an order, and not sure where to click next!

What Makes a Website User Friendly?

Conclusion

All in all website usability or user-friendliness is about simplicity and ease of use. The above are just some suggestions on what you can do right now to improve the user experience on your business website. While there are many other things to consider start with these and you will see improvements.

A Simple Guide to Creating a Profitable and Popular Website, Even If This Is Your First!

Would you like to make a fortune working online from home? Then, how about starting a ?

It will interest you that this is the logical first step that hundreds, if not thousands, are taking these days. You simply need to come up with a idea that could become widely popular in a short time. You may go with a news website or something similar. You could also look at profitable niches before you get started.

Lots of people make money by publishing information that is of interest to specific groups. For instance, paranormal websites do very well if they are promoted to the right audience.  But no matter your website idea is, what you have on this page is sure to help you build a profitable website starting now.

So, let’s get cracking!

How to create a widely profitable and popular website

4 Ways to a Widely Profitable and Popular Website

1. Build Your Website

Building your website is often the most complicated part of the process. Unless you have skills and qualifications in web design, you might struggle. With that in mind, you should consider contacting professionals who know what they are doing. You might have to spend a few hundred dollars to get a fantastic site, but at least your mind will be at rest. The alternative is to use a free site builder like WordPress and attempt to handle the task yourself. The best solution depends on how much cash you have in the bank.

2. Optimize Your Website

Making sure you appear in the right places within search engine results is critical. You need the most suitable people to discover your site and click your links. That means you simply have to make an investment in SEO. It is possible to handle the matter yourself, but that will take a long time. Also, the best techniques change frequently, and so you might do something wrong. The last thing you need is for your site to get a penalty from Google. Contact some SEO experts and get a quote for their services today.

3. Create Your Income Streams

You have lots of options when it comes to creating your income streams. In most instances, it makes sense to open a Google Adsense account and place banners on your website. Advertisers using Adwords can then select your category and send their advertisements across. So long as your site gets more than 200,000 views per month, it’s possible to create a decent income stream. However, there are lots of other ways you can source profit. For instance, some people choose to engage in affiliate . That involves placing advertisements for products on your site and making a commission from any sales.

4. Sit Back And Count Your Cash

Once your site and income streams are up and running, you can sit back and relax. You’ll still need to publish lots of interesting content to keep your visitor levels. However, the complicated stuff is now out of the way. So long as you make the right choices during the last few stages, there should be no need to mess around with your site. Just keep doing what you’re doing, and your audience will grow.

Conclusion

It’s clear to see that creating a profitable and popular website is as easy as pie. You just need to come up with a concept that is going to grab the attention of a large audience. Plenty of people do that for a living these days, and some of them make millions. It’s all about publishing content people want to read or watch. Remember that social networks are a great place to promote your site and build your views. Open some accounts as soon as possible and start sharing your content!

5 Key Elements to Consider When Designing a Professional Website

Are you considering a professional website design for your business?

Do you feel your business website is not presenting a professional image of your brand?

If you answer yes to any of these questions then you must understand that there are some key elements that a professional website must have if it’s to effectively convert visitors to buyers.

You see, a lot of online businesses are lacking in profitability not because they are selling the wrong products or because they are implementing the wrong traffic strategies but because their websites lack these basic elements.

Recent studies shows that these days, most people turn to the Internet when they want to find a particular product or business. This is because visiting a business website is much easier for a consumer to see what a business has to offer without leaving the house. The website is therefore the first point of call for many businesses. Considering this, a professional website is a MUST-HAVE for practically every business owner.

Professional Website Design Elements

 

If a first time visitor comes to your business site and, instead of being met by an appealing site, he/she is met by some amateur-looking site that first impression will definitely affect their response to what you’re offering. Now, don’t forget that your competition is a click away!

Indeed, first impressions do matter, especially when it comes to building your business website.

So how do you avoid losing business to your competitions because of your website design? The answer is by incorporating these five key elements.

Five Elements of a Professional Website

1. Captivating Images

Captivating images are a great addition to a website regardless of what a business owner is selling. In fact, many online shoppers notice the images on a website before they read a single word on the page. As an example, the owner of an online shop that sells pet supplies may want to put up several colorful images of dogs and cats at play. This serves to grab the attention of shoppers and makes it more likely that they will stay on the website to check out the products for sale.

Use captivating images for your site design

2. Clear, Succinct Text

Most online shoppers scan any text they see on a website. They want to find out what a website has to offer in a matter of seconds. This is why having clear, succinct text is so important. After scanning this type of text, shoppers are likely to peruse the merchandise on the site and, perhaps, make a purchase. A savvy online business owner understands that he or she only has a few seconds to make an impression on a potential customer.

3. Ease of Use

Online shoppers appreciate a website that allows them to find the products they want to see in a matter of seconds. For instance, the owner of an online clothing shop should set up her website so men and women can find exactly what they are looking for. Some owners of online clothing shops organize their merchandise by color, size or style. A website that provides shoppers with an easy, pleasant experience is likely to be successful.

Highlight product images in your site design

4. A Secure Method of Payment

Business owners who invest in a custom web design can set up a secure method of payment to ensure that they protect the personal information of their customers. This is a critical element of a professional website. A business owner’s customers must feel at ease with submitting their credit card numbers or bank account information when they are making an online purchase.

5. Accessible Contact Information

The last element that goes into making a professional website is giving shoppers a way to contact the business. Generally, a business owner provides a phone number for all types of customer service questions. Also, many owners display an email address for customers who want to contact the business via computer. Displaying contact information lends credibility to a business.

Conclusion

There is no doubt that creating a professional website is an owner’s first opportunity to make a positive impression on online shoppers. Your business website is your 24/7 sales rep. equip it with the design and it will effortlessly give you the results you so desire.

Over to you: What other elements of professional website design would you suggest be added to this list? Share your thoughts in the comment section below.

4 Easy Ways of Improving the Responsiveness of Your Website

In these days and time when a lot of access the internet on their mobile phones making your business website mobile friendly is a must. It doesn’t matter if you’re a or a full-time blogger, having a responsive website is of the utmost importance.

In most cases, your business site is the first contact point with your potential customers. It’s also where your consumers and fans engage with you. Making a good impression is therefore something you should take very serious. And what better ways to do this than an appealing look in their mobile devices!

That being said it is important to know that these days you can get a stellar internet connection almost anywhere – from the middle of a forest to a sandy beach. Therefore, you don’t have any excuse if your website is slow and clumpy on mobile devices. In fact, around 40 percent of people will abandon a web page if it takes too long to load. It’s an astonishing figure and is one that should be spurring you into action.

How to make your website more responsive

The question you will want to ask at this point is,

How do you improve a website’s responsiveness and ensure it is lightning fast?

Here are my top 4 suggestions:

1. Condense Your Content, and Cut Any Fat

Almost anyone can build a website, and that’s awesome. It can actually be quite simple to make a profitable site, too. That being said, the most popular ones are popular for a reason. They’re streamlined to perfection.

Take a look at your homepage and navigation pages. Do they concisely display all the information you need them to?

Are there any unnecessary features you could cut, like images?

Do you really need that extra ‘archive’ page when a simple search bar would do?

Every single feature of your website takes time to load, so the less you have, the more responsive it’ll be.

2. Switch Your Hosting Provider

The slow nature of your website may simply come down to a case of the wrong provider. Just as mobile phone providers offer you different perks and experiences, web hosts do the same. You can get fast hosting from Siteground to make your site lightning quick and responsive, which cuts unnecessary load times. Above all, shop around. You never know what is right for you until you’ve tried something new!

3. Check Your Site’s Performance from a Variety of Places

This one is especially important given the dominance of smartphones and tablets in recent years. Web giant Google recently stated that there are now more mobile search queries than desktop ones. As such, you need to optimize your site for these different .

Ensure it loads quickly across both mobile and desktop. Adding a ‘mobile view’ to your site is a good way to optimize for mobile without sacrificing the desktop experience. You have to cater to everybody after all, and this is one way to do so.

4. Optimize All Your Images

Images are that one giant feature that can suck the power right out of a page. If possible, use lower resolution images to improve load times – search Google Images and type in a desired resolution to find some. Alternatively, use adaptive images so pictures will detect screen size and adjust themselves accordingly. This is useful if you want to use a high resolution image across a variety of platforms.

Conclusion

Websites are fickle operations. There are a lot of different areas to handle, and it can be hard to make them all cohesive. That being said, it’s worth the time investment. Your site visitors will stick around, and you may gain a customer as a result. As previously mentioned, there’s always room for improvement. So start improving on the responsiveness of your website today!

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Top 3 Reasons Why You Should Have Live Chat on Your Business Website!

Designing a website for your business is something you should take very seriously. Why? It’s because there are lots of advantages to it.

However, simply putting together any website is not enough. You should ensure that it has everything needed to make it a success. And so, before you go live and allow regular people to use it you must make sure that the site is simply perfect .

You must understand that today’s customers want a site to have different things if they are going to use it on a regular basis. Failure on your part to install these features into your site could mean a loss of customers that is quite significant.

It is critical therefore that you have your finger on the pulse of what features the general public wants when they are doing their online shopping.

The question you will want to ask at this point is, what are these things that will make your business website successful?

While there a lot of things that will make your business site successful one that is very important is live chat. This has revolutionized the way that people do their online shopping. If your business website lack this feature you’re definitely going to struggle keeping your customers on the site or bringing them back again and again.

At this point, let’s discuss a few benefits of using a live chat service on your website.

Live Chat Services for your website

Some Benefits of a Live Chat on Your Business Website

1. Conversations Can Be Confidential

You may be at work or in a crowded place like a coffee shop. You have some free time and you want to do some shopping online. However, there are people all around you and you do not want all of them to overhear your conversation with the customer service representative. Live chat makes it possible to have all of your questions answered without saying a single word.

It’s also nice because people who do this sort of thing at work will not get yelled at by their boss. The people will look like they are working because they are typing at their computer.

Live chat makes it possible to get a lot of business done on your computer without letting the rest of the world know.

2. It Is Fast and Easy

Live chat services offered by many sites could not be any simpler to use. They are also much faster than the phone in many cases. The reason for this is not difficult to understand. The majority of the people prefer using the phone instead of live chat. This is because most people prefer talking instead of typing. Therefore, there is usually a significant wait to talk to a customer service representative if you call any major company.

However, you can immediately start an online chat in a matter of seconds because the representatives handling the live chat do not have as many people to deal with. That is why there is usually no wait at all.

3. No Accents to Deal With

One of the biggest problems people have when they call a company is the accent of the person answering the phone. It is no secret that many large companies save a lot of money by outsourcing their customer service jobs to places like India. It is hard for many Americans to understand these people because English is not their native language. Their accents are sometime very thick. Therefore, some important info might be lost in the conversation.

The good news is that this issue is not a factor at all when live chat is used. You will not need to strain to understand what the representative is saying since he or she will be typing and not talking to communicate with you.

Conclusion

Having a live chat on your business website is indeed a good way of getting more from you website. It doesn’t matter your target market or the size of your business. Implement this wonderful technology today and you will see the results.

So, why wait any longer? Go get a live chat service for site today!

Website Checklist: 5 Critical Things Your Small Business Website Should Have

When planning on creating a new website for their business, many small business entrepreneurs feel overwhelmed. Now that is understandable as creating a new website for your business is not something that should be taken lightly.

Your business website is essential to the success of your business in today’s highly digitalized and overly connected world. Before ever committing to building the website you need to think carefully about what your website needs to succeed.

Of course, you can get the services of an expert to help you with this. However, here are some of the essentials to get you started.

Steps to a successful business website

1. A Concise Address

The key to creating a strong web address is not making it more complicated than it has to be. It makes no sense to make the address long and complex. This just makes it more difficult for people to read and remember. Your web address should say something about your brand and what you do. It can be one word, or it can combine your brand name with a word that summarizes the service you provide. But try to keep it simple and on message for the best possible outcomes.

2. A Navigable Layout

A website that is too complicated and difficult to find your way around is always a failure. People have very short attention spans when they’re browsing the internet, so you need to satisfy their needs quickly. If you fail to do that, they will quickly leave your website and find a better one to use. You should take advantage of free web templates if you want to find out how to achieve an easy to navigate layout. This will take a lot of the work and confusion out of the process for you too.

3. Contact Information

Every business should see the importance of making it as easy as possible for potential customers to get in contact with them. If you don’t make it simple for them to ask you a question or contact you via email or phone, you could lose a customer permanently. It doesn’t take much time to include your contact details at the top of the page, so make sure you put them there. It’s also a good idea to create an ‘About’ section on the website, so people can find out more about the business.

4. Obvious Calls to Action

You should tell your visitors exactly what you want them to do when they log onto your website. That doesn’t mean only giving them one option; it means pointing them in the direction you want them to go in. Of course, they’ll make their own decision. But if you don’t make it clear what link they should click, they might not be sure where everyone on the website is. So, make sure you have a bar at the top of the page that makes it all clear. You could also use banner adverts that link to specific parts of your website.

5. A Friendly Design and Style

Making sure your content is simple to read and understand is only possible if you have a design and style that’s user-friendly. This means picking the right colors. They need to be clear and simple. Making them too bold and loud is never a good idea. And making sure the fonts stand out and can be read clearly against the background is also vital. The fonts should also be chosen very carefully for their readability. The simple fonts are always better. Classic, minimal designs are very popular at the moment, so you could consider one of these.

Conclusion

While there are a few other things that your business new website needs to succeed, at the very least, ensure the above is not missing. Your customers will love you for it and your business will be the better for it!

The 5 Elements of Fantastic Web Design

As a regular reader of the Web Income Journal, you will understand that we place much emphasis on your business website. Without a website, your business will definitely be missing out on thousands of potential customers. But, a website is just the starting point. It’s how you design it that really matters.

Now, different web designers take a different approach when building a website. However, they have some form of standards to follow – a checklist if you may so call it! If this is so, then it means there are certain elements every website should include.

In trying to understand therefore what truly separates a fantastic web design from the rest or, what makes a good website stand out from a bad one, we spoke to some of the top designers out there, and got their advice on modern web design essentials.

In this post, I want to share with you the thoughts of these design experts on what qualities a great website should have. Hope this help you in building a website that will truly help you drive the right clients and customers.

Website design essentials

Modern Web Design Essentials

1. Responsive

The number one trend in web design right now is making sure it is responsive. What do I mean by that? Quite simply, it means that your website works on whatever device opens it. In other words, the website will look fantastic whether you’re on a mobile, a tablet, or a desktop. More than 50% of all internet access now takes place on a mobile device. That makes it more important than ever to cater for alternative devices. To find out more about responsive design, visit the experts at http://perfectlysimpledesign.com/.

2. Simplicity

We’ve covered the multiple platforms, but what exactly should the website look like? Well, the exact design is up to you. But, one thing we must stress is the importance of simplicity. The best designs are minimal, simple, and straight to the point. Remember, your web design exists to point users in the right direction. It should tell them who you are, and where to go next. Anything that distracts from this one simple task should be removed. Aim for simple, powerful designs.

Responsive web design is essential today
Make sure your design works on all device

3. Usability

Most people think that web design is all about being creative and artistic. To an extent, they’re correct. But, the best designers are far more focused on usability. They care more about how the website works than how fancy it looks. They understand that the most important aspect of a website is how easy it is to use. That means making sure that usability is a priority. If you’re looking for a great blog on usability, visit https://uxmag.com.  It will help you ensure the navigation is simple and intuitive. Ensure that visitors know where to go, and can find out basic information.

4. Speed

You might not think it’s the web designer’s job to consider web speed, but it’s very important. For example, the more complicated and fussy the website, the longer it will take to load. There are more images to download, and more coding required to make it work. That takes time to load up. And, if you’ve been keeping up with our latest blogs, you’ll know that slow websites damage sales and conversions! Don’t sacrifice speed for a fussy design. Keep it simple, keep it fast.

5. Branding

Before we leave, a quick note on branding. In terms of artistic and creative design, always stick to your core brand. Create a logo that works, and stick to a simple and iconic color palette.

Conclusion

The above are some of the common elements users expects of any modern website. Take each of these factors into account, and you’ll create a powerful website. These are just a selected few from the a long list of design elements but I hope you find these useful.

So, what other website design essentials you want to add to the list?

4 Simple But Very Effective Steps to Make Your Website Load Faster

Do you know that your site’s load speed can greatly affect your business profits? Maybe you don’t know how much impact website speed has on the success of your business. But then let me tell you what amazon has to say about this.

Recently, Amazon (undeniably the world’s biggest ecommerce brand) revealed that they would lose $1.6 billion a year if their website slowed down.

That’s some incredible statistic, right? But that simply shows the importance of website load speed. Studies upon studies have shown that internet users are very impatient when they visit any website. A high percentage wouldn’t wait more than three seconds for a website to load. This means you could be losing out on thousands of potential visitors every day if your website is slow.

Not only that, but website speed also plays a big part in Google’s algorithm. If your website is sluggish, it may impact your ranking on Google. And of course, this means you would be missing out or more traffic to your business site.

Now, don’t you think it’s time to do something about your site load speed? The good news is, it’s easier than you think to speed things up. Here’s a simple guide you can implement today.

How to boost website load speed

How to Speed Up Your Website

1. Find a Better Web Host and Server

First of all, let’s reveal exactly how load speed works. There are two main aspects at play here. First, your server has to respond to a request. The user clicks on your website, which is essentially asking the server to send over all the information. If this process is slow, then your entire website is going to grind to a halt. So, your first job is making sure it’s fast as lightning. Try upgrading from a cheap web host to a more professional service. They’ll provide you with a faster server. (It will also be more secure against hackers). This is the engine of your website. Make sure it’s fast enough.

2. Regular Monitoring

Now that you’ve set up a faster, more reliable web server, it your job to keep an eye on it. Our advice is to subscribe to a server monitoring service. They’ll measure your response time on a regular basis. If your server appears to slow down or return poor results, you’ll get an email notification. It’s a good indication of how fast your server is at any given time. This back-end of your website is much more important than you think. Sometimes it can be tricky to get your head around, but it’s well worth taking the time.

3. Use a Content Delivery Network

A content delivery network (or CDN) uses a variety of different servers all over the planet. Let’s say your website is based in New York. If someone accesses the site from Australia, it’s going to take a long time to load. The information has to physically travel across the ocean via cables and satellites. And that takes time. A CDN hosts your information on different servers all over the globe. So when your Australian visitor clicks on your site, it activates a server closest to them. Much faster.

4. Compression and Caching

The second aspect of web speed is all the elements on your website. The images, text, coding etc. The bigger they, the longer they take to load. Simple. With that in mind, compress all the images, and indeed the site itself. It reduces the file size, and makes it much faster to load. Finally, enable caching on your website. It means that people’s browsers (Firefox, Safari etc) will ‘remember’ your site. Instead of requesting all the files again, it has them stored safely. It will quickly reload for your returning visitors.

The above, if carefully implemented, is sure to give your website the speed kick it needs. So, what are you waiting, go give your website some traffic boost!

5 Strategic Ways to Reduce Bounce Rate and Get More From Your Website

You may have heard people talking about bounce rates before now, but what does it really mean? How does it affect your business return on investment (ROI)? Is it something that you should be concerned about?

Of course, if you MUST take time off your busy schedule to work on reducing your website’s bounce rate it is imperative that you know what this really means. So first, let’s get that out of the way.

How to reduce website bounce rate

What Is Bounce Rate?

Bounce rate is calculated on the percentage of people (website traffic) who visits your website and leave without visiting a second page. In short, when someone visits your site, you want them to stay as long as possible. If people leave early, it means that you have a high bounce rate. You can see how long people stay on your page using the Google Analytic reports.

Does Bounce Rate Have Any Effect On ROI?

There’s no doubt that a high bounce rate can negatively affect your return on investment (ROI). For example, if you are spending money on getting traffic to your website and a large number of these people decide to leave your website right on the first page, then the chances of your converting them into subscribers or customers would be slim. The result? Money lost on your advertising spend!

This is something you don’t want for your business. So, how can you decrease that rate?

Here are five simple ways to reduce your website bounce rate:

1. Make Sure Your Content Is Great

Your content might be good, but you have to make it great. When people come to your site, they will start to read what you have to say. If the text does nothing for them, they will leave. You need to be an excellent creative writer to get this step right. If you struggle when it comes to writing things, you might need to get some help. Take a look at tutorials online and see whether they help. The more you strive to improve, the better your content will be.

2. Pay Attention To Your Conversion Rate

When people are on your site, you want to convert them into customers. After all, what’s the point of them being there if they are not going to buy anything? There are businesses out there that will help you with your conversion rate optimization. Once you learn how to turn visitors into customers, it means that your site will be a tremendous success. Of course, this step also means that people will stay on your site for longer than ever.

3. Redesign The Site And Make It Look Ace

How does your current site look? Sometimes, people are too lazy to redesign their page, even though they should do so. If you have not changed your site for a long time, you need to do so. Looks count for a whole lot. You should find a way in which you can make the site look as appealing as possible. That means that you need to work with an expert web developer. When you find a team who can help, your site will look better than ever.

4. Entice People With Offers

People adore discounts and you can take advantage of this fact. When customers view your page, you need to find a way to keep them there. If you offer them a discount on the home page, they will be likely to stick around and look at your products.

5. Avoid A Slow Loading Time

How long does your site take to load? The last thing you need is for your page to take too long. Often, people can’t wait around for a page to load. After all, the modern day customer wants everything in an instant. You will need to optimize your page so that the loading time is quick. Once you have made this simple change, you will see a massive difference.

Conclusion

Bounce rates might sound complex, but they don’t have to be. It’s all about giving people a good reason to stay on your site for as long as possible. If you use the above great tips, you should have no problems.

What other tips can you add to these ones for reducing your website bounce rate?

How to Personalize Your Website for Individual Needs

Making your business website more personal

A business website is a customer’s main source for interacting with your business or service. For that reason, it needs to have a number of different qualities. It needs to be attractive, easy to use, responsive and stylish. However, these different factors do not carry the same weight. Some are going to be more important than others for particular companies.

For instance, if you are selling a product you need your payment system to be simple and easy to use. On the other hand, if you are merely using your website for advertising your main concern will then be making your website as clear and interesting as possible.

To help you understand this, we have put together different ways you can improve your website to match individual needs. Hope this will help you produce more success for your business website.

1. Web Design

How your website is designed will be important for all businesses and websites in general. But the type of design will be unique depending on the site’s goal. Let’s look at a church website as an example of this. That’s right, even churches need websites these days. It is the best way to get developments out to the community and make sure they have the information they need.

Also, churches usually organize events to raise money for charity. They may want to advertise this on their website. For a church, they do not want their website to come across as a business because it isn’t one. They want it to be friendly while also ensuring that any visitors trust the site is the real deal. Churchdev’s designs are perfect for this need and can be found easily online. Specialized services often use specialist web design companies to get the best results for their site.

2. SEO

Obviously, if you are trying to attract a worldwide market SEO is going to be vital. You will need it to ensure you are found by global customers. But, what about a business that has clients only in the local area. An example of this type of website owner would be a music teacher. A music teacher is not going to want potential customers from halfway around the world. But, they are going to want people in the local city and towns to find them.

Search engine optimization can be used for this by ensuring you have region identifiers on your site. These are keywords that relate to your specific location, so if you are using guest writers for your site, you should encourage them to use these. That way if a user types in “London Music Teacher” they will find the business owner’s site.

3. Social Connections

Social connections are beneficial when keeping customers connected to the site or the business in general. But, they are particularly crucial for websites that provide news and information. If you own a news site, you need your social networks accessible from your site page. You can do this by using widgets and ensuring that your site users can easily see the latest updates. Also by using social networks like Twitter, you can announce a news story on your feed and link it to your site. This will make your Twitter a source of knowledge for the news and encourage your followers to check out your web page.

These are just three ways you can adjust your site to make it exactly what you need it to be. By doing this, you can improve your business and generate more interest online.