How to Use Social Media & Email Marketing For More Value Online

Given an option between and email , which would you choose as a small ?

Now, for many small owners this is really a hard decision to make. Of course, with the buzz about social media, especially Facebook and its huge user base, many will readily go for social media.

But, what if I tell you that scientifically proven stats states otherwise? What if researches over the years have proven over and over again that email marketing trumps social media marketing when it comes to marketing your business!

Surprised?

You should be because that’s not what the social media marketing experts want you to believe. But frankly, many of these are only concerned with selling you that super duper program that will help you create the much desired success on social media.

But no matter what any person says, as a small business when it comes to marketing your business online you definitely want to focus on those activities that produce the desired results and not just the noise.

This is not only wise when it comes to investing your money but for the fact that you have limited time to run and grow your business.

Now, comparing social media and email marketing is really like comparing apples and oranges. There may really be any area of comparison. However, like I have just said above, when it comes to marketing your business, you should focus on results. You want to judiciously invest your limited budget on the strategies and tactics that gives the most results both in time and resources put in.

So, the purpose of this post is to help you make the best choice and, as you will soon see, get the MOST from both worlds!

email marketing and social media showdown

Social Media Poor In Turning Readers Into Customers?

This might seem counter-intuitive considering the buzz about social media marketing. But the tell-all stats are glaring.

Let’s consider a few:

1. McKinsey & Co. – This survey result in 2013 by McKinsey & Co. clearly puts email far ahead of social media in effectiveness when it comes to acquiring customers!

Social media marketing vs Email marketing

As you can see in those results, email is nearly 40 times more effective than Facebook and combined!

2. OpenMoves.com – Recently, Amir Chitayat from OpenMoves published results for one of his clients where he revealed that the results of email marketing are more tangible and with better ROI if you are looking for leads or sales. The results of the test showed that email generated 1,192 direct transactions and 872 assisted transactions – that’s a total of 2,064 transactions standing at a ratio of 0.73. This means, email marketing generated more direct conversions than assisted! Now, note that he uses both email marketing and social media and spends about the same amount of budget on them.

Social media, on the other hand, generated less direct transactions (only 173) as well as 1010 assisted conversions. This is a ratio of 0.58. What this mean is that social media had less direct conversions and contributed less to assisted conversions!

3. Getresponse.com – In it’s “State of Email Marketing 2016” report Getresponse.com reported an average open rate of 21.73% for email marketing. This is in an industry where, for example, Facebook and Twitter have an organic reach of about 6% and less than 2% respectively!

Getresponse state of email marketing 2016

The import of this is that if you have 3,000 email subscribers, 3,000 Facebook fans and 3,000 followers on Twitter, what you will likely get is:

  • 652 people will open your email
  • 180 Facebook fans will see your message
  • 60 Twitter followers will see your message

From each and every one of those reports, it is very clear, that email marketing far outperforms social media in terms of reach and ROI.

Now, the BIG QUESTION:

Should You Abandon Social Media Marketing?

Combining email marketing and social media

Does the above results mean your investment every day, posting and tweeting on the various social media platforms, is a waste of time and resources?

Not really!

I want you to take a look at the McKinsey & Co. report again. Did you notice that between 2008 and 2012 there was a 20% decline in e-mail usage while social media networks, instant messaging and mobile-messaging had some form of increased usage?

I’m sure you will agree that that trend has not changed over the years. Personally, I believe that the slow-down in email usage is not unconnected with the increase of spam emails and the social media buzz which had led to many businesses investing in social media than email marketing over this period of time.

So, taking all these reports into cognizance, instead of abandoning social media the better route would be a marketing strategy that combines the power of both email marketing and social media.

Remember, the two insights from these reports are:

a. Email beats social media when it comes to customer acquisition

and…

b. Social Media usage is on the increase and generates more assisted conversions!

As a small business you can actually have more value for your marketing spend by combining the two. By so doing you create a win-win situation for your business marketing. You simply need to:

1. Use social media to grow your email list – Your potential customers are already socializing on platforms like Facebook, LinkedIn, Instagram, Pinterest, Twitter, etc. All you need is a well designed strategy to move them over to offers and build a list to help you turn them into customers.

I advise that you download this Facebook marketing guide for small businesses.

2. Use email marketing to boost your ROI! – You’ll need an email list management service like Getresponse.com to do this.

For a detailed guide on how to put this strategy together I encourage you to read this post:

“The 3 Scientific Steps to Using Social Media for Online Selling!”

Bonus Read: How To Use Social Media Marketing To Acquire Loyal Customers!

Conclusion

These reports on social media and email marketing are indeed an eye opener for small businesses who wants to use social media marketing for their online promotions. One thing that is clear from these stats is, social media is not the right channel if you expect short term rewards in terms of revenue or profitability. On the other hand, to use email marketing you will need to understand what permission marketing is all about.

Simply posting updates about your business on social media and broadcasting marketing/sales messages through email will not help you achieve your business goals. A carefully crafted marketing strategy, as outlined in this report (Click here to download!) is what will help you do the magic.

So, what do you think? Are you having great success with your social media marketing as against what this research report states?

How to Harness the Simple Power of Email Marketing to Profit Online

Why do you think that many give up their dreams of making money online very easily?

If you answer, confusion and overwhelm then you’re definitely correct.

Every day thousands, if not millions, go online with the dream of living the dotcom lifestyle… (whatever that may be really!)

Unfortunately, only a few achieve that dream.

There are a number of reasons for this. For example, with so much information out there and with everyone telling you what you should do and shouldn’t do, you’ll always end up confused and overwhelmed!

Besides, many online business models seems to over complicate things so much that trying to make them work only result in creating more confusion and overwhelm.

The result is that it’s much more easier for many to give up than see their dreams through!

In this blog post I want to share with you a truly SIMPLE online business model that will save you the heartache and confusion.

Now, this business model is easily neglected by many because of its simplicity. Many others only see it as part of their business strategy and tactic. The fact however is…

…it’s one of the most POWERFUL online business models, ever!

So, what’s this online business model…?

Email Marketing!

How to Harness the Simple Power of Email Marketing to Profit Online

After years of doing business online and having tried nearly every business model out there, I can categorically say email marketing is the simplest but most powerful online business model you can think of!

As you may have heard it a number of times already, the money is in the list. The problem however is that as digital marketers we’re always looking for some advantage to make more money but in the process we overlook what’s right in front of us!

So…,

What’s Email Marketing and How Does It Work?

Wikipedia.com defines email marketing as,

“The act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It usually involves using email to send advertisements, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness.”

Email marketing is aimed at building a list of prospects (also known as leads) who are interested in buying your products or services. First, you will need to connect with your target audience by offering them high quality information in exchange for their subscription.

You can collect leads using a combination of squeeze pages and opt-in forms. These forms are generated by your autoresponder provider and are embedded into the HTML code of your squeeze page template.

Each time a visitor to your squeeze page enters in their name and email address and confirms their action, they are added to your mailing list database, and become an active subscriber.

With the subscriber added to your database, your autoresponder kicks in and emails your prospect a welcome email that you’ve already set up. This is sent out automatically within minutes of their subscription.

From this point on your autoresponder continues to email the subscriber on pre-set dates. The purpose is to develop a relationship with them so you can convert them from subscribers to active customers who are ready to do business with you over and over again.

Basically, your list building funnel should consist of three major parts:

1: Squeeze Page With Opt-In Form
2: Compelling High Quality Offer or Incentive
3: Follow Up Emails And Broadcasts

Making Email Marketing Work for You

How to Make Email Marketing Work for You

If you’ve been wondering why email marketing has not worked for you in the past then you need to understand that the key phrase in the email marketing definition above is, “commercial message“.  The secret is in sending a blend of promotional based emails and relevant and useful content.

For example, if you create 4 emails that are scheduled to be delivered accordingly, you could set them up as follows:

1st Email: This should be set to instantly go out to your subscribers thanking them for subscribing to your list. If you have promised a free download or whatever, this email should also contain the download link.

2nd Email: This can be scheduled to be sent on the third day (whatever day you choose) after your subscriber has confirmed their request, and includes an email offering free content, additional articles or another report.

3rd Email: This may be sent out on the 7th day of the sequence, promotional based, advertising a related product.

4th Email: This may be scheduled to go out a day or two after the last one. It may include some content and maybe a reminder about the product you promoted in the last email.

The balance that you use, when mixing up free content with promotional based material is entirely up to you, however the more value you give to your list, the easier and faster it will be to develop a relationship with them.

While many advocate an aggressive approach others would rather tread carefully, initially focusing on building a relationship with your list, and then doubling that up with promotional offers, or recommendations to affiliate products.

But whatever route you want to take it is essential that you ‘condition’ your list so that they grow accustomed to receiving promotional based emails from you on a regular basis. It they only see your list as a means of getting “FREE” information you might see a lot of unsubscriptions whenever you try to promote to them.

It’s up to you to keep a pulse on your subscriber base, and determine what works best, how frequently you contact them, and whether they respond well to the products you are promoting. But, just don’t be afraid to experiment and test out new ideas and innovative ways to consistently grow and maintain your subscriber base.

That being said, let’s now dig deeper on building a profitable mailing list.

Recommended: Social Media Vs Email Marketing – How to Get More Value For Your Marketing Spend

The Tools You Need For Email Marketing

To build a profitable mailing list you’ll need some specific tools. These include:

A Professional Autoresponder Account

With autoresponder services like www.GetResponse.com and www.Aweber.com, you are able to set up an unlimited number of mailing lists, each one featuring a customized code that serves as your opt-in box.

This is important as it helps you to tailor your emails to directly communicate with targeted groups of subscribers who are interested in specific information or topics.

Squeeze (Landing) Page

A squeeze page houses your opt-in form and provides a place for your contacts to find you, evaluate what you are offering and make the decision to become an active subscriber of your list.

A squeeze page is very similar to a salespage in terms of its primary function, which is, to pull in customers and motivate them to take action, in this case, subscribe to your list.

That call of action is essential in creating high performance squeeze pages. You need to clearly direct visitors to enter in their name and email address as well as instruct them to confirm their request to join your list (if you are using double opt-in).

One thing to keep in mind when developing your squeeze page is that it should motivate visitors in the same way that a traditional sales page should. However, the actual structure of your squeeze page will be very different.

With sales pages, they are typically designed to offer as much information about a particular product or service as possible, since the main focus is on transforming a visitor into a customer.

However, with a squeeze page you aren’t asking your visitor to make a decision to purchase or commit to anything other than to subscribe to your mailing list where they are rewarded with a free product.

Keeping this offer or giveaway in mind, when you develop a squeeze page, you need to have a strong focus on your market, and design your offer around an existing problem, need or question.

To come up with the best incentive offer possible, you’ll need to thoroughly evaluate your market and other competing offers so that you can create a relevant product that is in demand and more likely to capture the attention of your target audience.

Squeeze pages should be designed to offer a clear navigation system, basic structure and template and a compelling offer.

There are a number of options open to you in creating your squeeze page. If you’re good with html you can code your own squeeze from scratch.

But with the many landing page creator program out there you wouldn’t want to go into that trouble. In fact, when you sign up for a GetResponse account you’ll have access to the system’s landing page creator. Here you’ll find different landing page templates that have been proven to work in different markets. Once you’re logged in you simply need to choose one and customize it to your taste.

Apart from the Getresponse landing page creator another powerful one I will readily recommend is Landing Page Monkey. Now, that may be some sexy name for a landing page creator but beyond that with Landing Page Monkey you have a whole lot of features that makes it easy to creator high converting pages.

Another reason you may want to check this one out is that you’re not restricted to one autoresponder. You can integrate it with different types of autoresponders so if you’re already using another autoresponder getting Landing Page Monkey is a good option for you.

Check it out here.

Giveaway (Incentive)

This is what you’re offering your subscribers to get them into your mailing list. It is essentially, the most important element on your squeeze page.

If your giveaway (offer) doesn’t motivate visitors into subscribing, all of your marketing efforts will be lost. This means you’ll need to make your offer to be of interest to the majority of your target market.

The higher the quality of your giveaway as well as the more relevant your offer is to your market, the easier it will be to recruit new subscribers.

One of the ways you can do this is by creating a shorter version of a hot selling product, and offering it for free to anyone who subscribes to your list. The idea is that if competitors are successfully selling a similar product which you are giving away for free it will be easy to sign up visitors to your list.

Some giveaway incentives you can use include:

  • Free Reports
  • Free Ebooks (full length of leaked chapters)
  • Free Tutorial Guides
  • Video Tutorials
  • Free or Trial Access To a Membership Program
  • Free Booklet with “Top Tips”
  • Free Weekly Newsletter Subscription
  • Free templates or graphics
  • Free Audio Interviews, Lessons, Tutorials

The key is to make your giveaway relevant to your audience’s need. You want to make sure that your target audience is actively searching for similar information, and that it is being sold successfully in the marketplace. If you do that, you will have little difficulty building a massive list of targeted prospects who will be eager to receive your emails and broadcasts.

If you plan to promote an ebook or e-course of some kind, a very powerful method is to offer a leaked chapter of your info product. By offering this free chapter, you’ll not only provide new subscribers with a sample of the quality of your work, but you’ll also generate buzz around your upcoming product launch.

If your giveaway is well written, you will find it exceptionally easy to build a subscriber base of people who will likely purchase the full length version when it launches.

This is also a savvy method of creating a viral campaign for your upcoming launch as people pass around the ‘leaked chapter’ to everyone they know.

The two easiest ways of getting your freebie created are, outsourcing and buying PLRs.

If you are interested in outsourcing your project to experienced freelancers, you can easily find a trustworthy professional from the following freelance marketplaces:

http://www.Guru.com
http://www.upwork.com
http://www.freelancer.com

Just make sure to provide your freelancer with a clear outline of what your project entails and be sure to follow up by requesting updates and reviewing the content after it’s created.

If you’ll rather use private label rights (PLRs) material, make sure you spend time revising the material so that it blends well with your own personal style. This is very important as you will want people to recognize your brand and become familiar with your work, right from the beginning.

Some sources for PLR you may want to consider are:

http://www.PLRGrab.com
https://PLRDealer.com (You get a fresh supply of high quality PLR products every single month absolutely FREE!)

Recommended: How To Optimize Your Email Marketing Campaigns To Be Mobile-Friendly!

How to Design an Effective Squeeze Page

Squeeze page sample

As I have mentioned above, your giveaway incentive (freebie) is definitely the most important piece of your list building package. However, your squeeze page need to do the “selling” for the prospect to “see” the value of your freebie. This is why we said earlier that it serves the same purpose as a sales page.

It’s important therefore that you create a landing (squeeze) page that will effectively sell your freebie. Here is a quick overview of the most important elements that you need to include in your squeeze page:

A Compelling and Attention-Grabbing Headline

This is the very first thing that your visitor sees.

To be effective the headline should not only attract attention but also draw in the prospects keeping them focused long enough to become confirmed subscribers.

Your headlines text size should be larger than the rest of the text on the squeeze page. For increased exposure, consider adding color to your headline (red and blue works well).

You may also want to highlight your headline and any sub headline that you use. You can use the <h1> and <h2> tags to enlarge your text, which will not only help with capturing attention from your visitors but will also alert search engine crawlers that the enlarged text is important.

Center your headline within your template and try to work in your opt-in box so that it is close to the headline itself. If you are using a CSS based squeeze page, your opt-in box could be placed in a right column, with a bullet list of benefits featured in the main body of your page.

Content/Body

You should keep your content trimmed down so that it focuses only on the most important information that you have to share. Avoid wordy squeeze pages that offer endless paragraphs of information. Your squeeze page has ONLY one task…

…to convert visitors into subscribers!

So, you need to keep it clear, concise and of course, exciting!

You should split test your copy to determine what will increase conversion rates. But in the meantime, here’s a quick overview of how to structure your squeeze page content for better results:

a) Use Bullet Points To Highlight Benefits

Bullet points emphasize important features and draw attention to the special aspects of becoming a subscriber of your list.

This is a great way to showcase the benefits of becoming a subscriber, and what they will receive, in return, for their subscription.

For example, if you were offering a report on a topic like: ‘Insider Secrets To Finding A Work At Home Job’, your benefit list could include:

  1. Discover how to land a high paying online job even if you have absolutely no experience working online!
  2. How to avoid heart-rendering work at home job scams!
  3. Discover the #1 freelance website where 99.9% of new telecommuters are able to secure employment in their first week online.
  4. Create a compelling resume that guarantees you stand out from the crowd and get noticed by top paying companies online!

b) Retain Focus At ALL Times

Eliminate any external links and keep your squeeze page focused. You should avoid all of forms of distractions either by linking to external websites or internal pages on your site.

You should be focused ONLY on getting the subscriber on your mailing list.

Avoid navigation menus, widgets, plugins, or links to articles. Your squeeze page should be one-page long, feature your bullet list, headline, opt-in box and privacy policy. Eliminate clutter and any information or content that is not necessary to securing the subscriber.

c) Strong & Clear Call To Action

If you want your squeeze page to successfully recruit new subscribers, you NEED to clearly direct visitors to fill out your opt-in form and confirm their request.

Do NOT assume that people know what to do. Remember, not everyone is likely to have experience with mailing lists, and so you need to directly instruct them as to how they are able to gain access to your free, high quality offer.

Similarly, you should also direct them to confirm their request to your list once they have entered in their name and email address.

If you are using a double opt-in format, you will NOT be able to communicate with those who have not verified their request. So, make absolutely certain that you are following up and instructing everyone to confirm.

You can do this by automatically directing subscribers to a secondary page on your site that thanks them for subscribing and tells them that the final step is to check their email and confirm their request to join your list by clicking on the verification link sent out by your autoresponder system.

Consider highlighting your call to action, or using bold text to emphasize it, like this:

“Submit Your Information Immediately To Claim This FREE Report – Before It’s Gone!”

This creates a sense of urgency and gets them excited about what you’re offering. This is an important element to keep in mind. You may also want to try a more specific scarcity tactic, like:

Only 25 Copies Available! Claim Yours Before It’s Gone!”

d) Minimize Graphics and Use Them Wisely

Your squeeze page should load quickly and remain clean and focused. However, it’s been proven that using report covers, or ecovers can increase subscriber rates by giving your visitor a visual picture of what they will receive after subscribing to your list.

Make sure that the graphics you use are high quality and original, and that your report cover portrays the product or offer you are giving away accurately.

If you are offering a short report on…

“Dog Training Mistakes To Avoid”,

Make sure that your report cover clearly illustrates the topic.

Always make sure that you personally go through the subscription process before launching your campaign to make sure that you receive the initial welcome email sent out by your autoresponder, and that your opt-in box itself works properly.

Squeeze pages can be as detailed and lengthy or as short and precise as you wish, depending on your target market and overall layout.

You NEED to make sure that you emphasize the benefits of joining your list, and that you highlight the opt-in box, drawing attention to it and whenever possible, keeping it visible above the fold.

Always use a headline that explains exactly what they will receive after they become a subscriber. People don’t always give away their email address so easily and it’s your job to explain exactly how they will benefit by doing so.

Regardless of how you structure your squeeze page, you need to thoroughly test what works and how you can improve it.

Now, let say again that with Getresponse.com or LandingPageMonkey.com you get a number of already proven landing page templates. You don’t have to stress yourself wondering if your landing pages will work. Check them out and make your pick.

Your Email Broadcast Schedule

To better organize and manage your email marketing for the best results, it’s important that you create a schedule of when you plan on releasing new broadcasts, as well as your actual autoresponder sequence so that your emails are going out on a regular basis.

Being consistent will help you develop a relationship with your list while conditioning them as to what and when to expect your next email. By doing this, you will find that your open-rates will increase as subscribers begin to look out for your emails.

When creating your first email campaign, I suggest creating 6-10 emails (for a start). You can then add additional emails into your sequence as time goes on.

Remember though that subscribers who are already a part of your email cycle will not receive new emails that you add to the sequence unless you send out an actual broadcast.

You should set your first email to go out automatically, after a new subscriber confirms their request to join your list, with additional follow-up emails being sent out every 2-3 days.

Here’s an example of a one week email sequence:

Monday: Free Report
Tuesday: Free Article
Wednesday: Promotional email
Thursday: Free article
Friday: Promotional email
Saturday: Promotional email
Sunday: No email

Always keep notes of any ideas you have for email content, and if you are outsourcing content creation to freelancers, make sure that you always proof-read the material and add in your own style.

You want your subscribers to become familiar with your brand, and so even if you outsource the majority of the work you need to apply your own personal style to every email you send out.

You also want to focus on balancing the amount of promotion-based emails with information-based ones. This will help you to retain more of your subscribers.

The more value you offer, the more responsive your list will be. You can add instant value by purchasing private label rights material and revising it so that you can create free reports for your list. You can also compile articles into ebooks or reports as well.

Final Words: Conclusion

Email marketing and list building is truly one of the easiest methods of building automated income online. With a single click of the mouse, you can instantly broadcast a promotional based email to a built-in customer base, without having to worry about the cost of customer acquisition or advertising.

In order to monetize your lists effectively however, you need to focus on treating your subscribers well so that they trust you and of course, respond to your offers.

You can stand out from the majority of email marketers in your industry by over-delivering on fresh, quality content.

Remember that people sign up to receive your emails believing that they will benefit in some way. If you deliver quality, relevant and useful information that truly helps them, you will be rewarded with an active and responsive subscriber base.

Focus on building a relationship with your subscribers through constant contact and updates.

Don’t let your list run cold by failing to communicate with your subscribers. It’s relatively easy to design an email marketing campaign by using high quality private label material, and by hiring content writers to create articles that can be used within your broadcasts.

Hope this has been of help. If you will want to have more help in this area then sign up for my free newsletter below. As a bonus for your free subscription you will receive a week long tutorial on email marketing success.

How to Build An Email List Using Covert Pinterest Marketing Tactics!

This post is a continuation of our special series on using Pinterest for building a profitable online business. Recall that why we are focusing on Pinterest is because of the amazing traffic stats about Pinterest traffic as we have seen in the first post.

As a reminder, here’s what we have covered thus far:

1. The power of Pinterest for business – Based on the amazing statistics of Pinterest as against other social media platforms!

2. How to setup a niche blog that works with Pinterest traffic.

3. How to create high converting content that works best with Pinterest traffic and where to get your content ideas.

If you have not read these posts it is advised that you do so!

Now, on to today’s post:

The simple guide to building an email listHow to Skyrocket Your Niche Blog Income

Simply driving traffic from Pinterest and trying to monetize that traffic through Google Adsense, Shop Sense, CPA offers, etc is scooping only a fraction of what you can make from your efforts. If you desire to fully exploit the goldmine from your niche blog then getting your site visitors into a subscribers’ list is what you want to do. With such a list, you can guide them into a funnel for selling them more products in the future.

Here’s what you need to build a responsive email list

1. An Autoresponder

This is the backbone of your email list management system. There are various options in the market you can use. However, you will need to choose one that is designed to integrate with wordpress, e.g. Aweber, Getresponse and MailChimp.

It is important to note that these are the industry leaders. However, they all come with some form of monthly fees which could add up our over time. The problem is, whether you are making money with your list or not you have to pay these monthly fees!

But there are free options you can use if you are just starting out or you are financially challenged. One that I will readily recommend is MailPoet. I’ve used it for some time and I can say it is really an amazing free alternative to Aweber.  Though there are a few limitations but with a small investment you can easily remove those limitations.

2. A WP Optin Plugin

These are designed to help you integrate your autoresponder with your WordPress blog so that your job of capturing your blog visitor’s email addresses is made easier. Some of the things a WP optin plugin will do for you include the ability of putting up your signup box on the blog’s sidebar, on the footer, at the top or even below every blog post.

With a WP optin plugin you don’t need to know any html nor do you have to mess around with php codes.

While there are various types of WP optin plugins there are two I want to recommend here:

– Hybrid Connect – One great feature of this one is that whenever it detects that your blog visitor is signed into Facebook while browsing your site, it will show them a Facebook connect button. If the visitor clicks on the button they are automatically signed up to your list. They don’t need to input their names and email addresses since these are automatically captured using their Facebook details. Hybrid Connect is really a great way of building your email list.

– Easy Optin Builder – This is the one I’m using on this blog. If you take a look at the bottom of this blog post you will see a button that is designed to show up a sign up box when you click on it. Also on the sidebar is an optin box. All of these were added with Easy Optin Builder. There are other features like adding an optin button at the top and bottom of your blog, a countdown signup box that can be added to your landing page, a slide-in optin box etc.

Easy Optin Builder has many preconfigured templates to choose from. Besides, as the name suggest, building your optin boxes and landing pages is a breeze and it is built to work with nearly every autoresponder in the market today.

Check it out here.

3. An Irresistible Incentive

Having a first class autoresponder and installing a killer optin plugin will amount to nothing if your site visitors are not motivated to join your list. To do this you need an irresistible offer.

If your blog is expertly set up and the content is great simply telling them to sign up for future updates will produce a good number of signups. However, for increased results you need an extra incentive. This could be a special report, an email tutorial or even a personal consultation – as long as it is something that is valuable to your target audience.

4. Relationship Building Through Engagement

Getting subscribers into your email list is only the beginning of the process. To skyrocket your earnings you need to engage and build valuable relationships with them. This way they will be more open to reading your emails and purchasing products and services when you recommend any.

A few ways of doing this is to provide exclusive content in your newsletter. Find out what your subscribers want and give it to them. Encourage your email subscribers to ask questions and provide answers through your newsletter. You can also offer some form of incentives, like cash rewards, to make your subscribers attach more value to your list and also to keep them on the list.

5. Monetize Your List

This is actually the ultimate reason why you want to spend time and energy working on building a relationship with your subscribers. Like we discussed earlier in part 2 of this series, you can also monetize your list through affiliate promotions, CPA offers, or your own products. One other powerful way of making money from your list is through selling solo ads to other advertisers.

Conclusion

Driving targeted traffic from Pinterest for your niche blog and monetizing that traffic is a great way of making money with Pinterest for business. However, if you want to supercharge your earnings, building a list and monetizing that list is simply the guaranteed route to take. It may take time and more effort but your own list of laser targeted traffic like the one from Pinterest is simply a goldmine you don’t want to ignore. Use this guide today and you will see uncommon results with your email list.

So, are you building your email list right now? If not, what are you waiting for?

PART 5: 7 Proven Pinterest Optimization Tactics That Work Wonders!

How To Optimize Your Email Marketing Campaigns To Be Mobile-Friendly!

Mobile Email Marketing Tips
A silent revolution is going on in the marketing circles, with mobile (or better still smartphones) at the center of it all! Radicati Group recently published a report indicating that worldwide the number of email accounts are expected to increase from 3.3 billion accounts to over 4.3 billion by 2016. The reported also indicated that about 730 million of these email accounts access email via mobile or tablet devices!

Some other reports shows that in the first half of 2013 alone about 52% of emails were opened on mobile devices and of the about $61.8 billion of U.S. retail ecommerce holiday sales expected this year, transactions on mobile devices are expected to reach a record 16 percent!

This is indeed a green light for email marketers to think of adopting mobile email marketing as an urgent need.

But unfortunately, not many marketers are optimizing their email marketing campaigns for mobile devices as reported by eConsultancy. According their recent release only about 25% of marketers are presently taking advantage of the mobile revolution!

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The question that begs answer is why leave money on the table when you can easily mobile-ize your email marketing with a few changes? Why isolate more than half of your target audience who are using mobile devices?

I personally think it is a suicidal mission to ignore this super connected shoppers. And so, here are a few ideas to get you started on your mobile email marketing adoption.

5 Simple Ideas For Mobile Email Marketing Adoption:

1. Redesign Your Emails for mobile Users

One of the very first things you must consider to effectively reach out to mobile users is your email design. Since mobile devices have smaller screens than desktops, designing your email templates to take care of the small screen is simply the ideal thing. One of the simple solutions to consider is using a responsive design. With this type of design your target audience can easily read your emails both on their mobile devices and on their desktops without you doing any other thing after setup. The good news is that many autoresponder services have incorporated responsive email design into their services.

2. Use Short And Enticing Content

Of course, when marketing through email keeping content within reasonable length is essential. But this is doubly so when you’re optimizing for mobile devices. With smaller screens and an “on-the-go” mentality of mobile users you must put more emphasis on shorter but effective email content. Have a clear picture of who your audience is and what they want and succinctly package your email message to hit hard without taking much space. Avoid any fluff as trying to market to mobile users with long content will definitely generate some negative outcome.

3. Use Readable Font Size

For readability, the font used for email to be read in mobile devices should be larger than the font used for desktops. Some industry experts advocate using HTML to control the font sizes. This way the email copy would be presented at 12 pixels for desktop users and 14 pixels for the mobile users. Others however recommend using text as images in the content but in using this it is important that the font size used within the image is a size that is readable on mobile devices. However, these issues are taken care of you’re using a responsive design.

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4. Use An Un-Obstructive Navigation

As mentioned earlier mobile devices have smaller screens than desktops and making the best use of the small space available is very important. Now, it is common knowledge that consumers do not fancy the idea of scrolling websites. Understanding this you should move your most important content to the top of your email message. One way of doing this is to move the navigation and menu of your email to the bottom of the page instead of putting it at the top as most marketers do. This way your most important content would be well positioned and read early enough.

5. Make Contact Info Readily Accessible

One good thing about smartphones is that users can easily call businesses or access needed information on the go. Making your contact info easily accessible in your email promotions therefore means potential customers can easily get across to you while reading your emails. By using specific mobile apps you can make your phone numbers clickable. If your business has a physical walk in store adding maps to your emails will also make it easy for customers to locate your store – a possibility of more business for you!

It is very clear that adapting to the on-going mobile email marketing revolution is something you can easily adopt and now is the time to do so. Considering the growing number of mobile phone users right now, not optimizing your email marketing campaigns for mobile is simply shortchanging your business. It is therefore time to re-evaluate your email marketing tactics today and make the necessary changes.

Let’s have your views on this post about optimizing your email marketing campaigns for mobile devices. Feel free to post your views in your comments below.

Why Email Marketing: 6 Reasons To Invest In Email Marketing In 2013!

Why Email Marketing still hold sway when many thougth otherwise

A few years ago many marketing pundits referred to email marketing as a dying internet marketing strategy. They predicted email marketing to fade out in a matter of years!

But it is surprising that we are now in 2013 and instead of fading out email marketing has remained a strong force in doing business online. In fact, it is now predicted to be one of the biggest online sales drivers.

The advent of social media marketing (another big one for building relationships online) could not in any way stop it. Bloggers who a few years ago considered it anathema have now become the biggest advocates of building email contact lists for relationship building and effective marketing!

Looking at all of these, the question one will want to ask is, why is email marketing so valuable in marketing online that it has defied every prediction and remained  a force to reckon with online?

Why, despite the increase of email spam (one of the biggest problems of email marketing), marketers have continued to levitate towards using email marketing for online businesses?

Why Email Marketing Has Defied The Pundits’ Word!

1.    Easier Leveraging Ability

Email marketing gives the easiest way to leverage on the power of the internet. I’m sure you know one of the reasons for using the internet for business is the ability to reach a large number of your target audience in a cost-effective, quick and easy way.

Now, email marketing gives you just that power. With email marketing you simply need to compose an email targeted at the reader and her needs, customize it with the necessary tags (first name or last name, etc), and then click the broadcast button to reach thousands of people instantly!

Nothing can be this easier and if you truly want to reach the millions of online buyers and prospects then making use of email is something you want to consider.

2.    Scalability

If you have been involved in an offline business you will understand that the more customers you have, the busier you become. However, in email marketing, it is much easier because regardless of the size of your mailing list, whether it is 100 or 10,000, all you need to do is click broadcast and everyone on the list gets notified! You don’t really need any extra effort to reach more prospects. Big or small, it all takes the same effort!

Why email marketing3.    Highly Targeted

Another reason why email marketing has remained highly effective at getting sales and therefore has refused to bow to the negative predictions is the fact that the recipients get a kind of “in your face” marketing promotion. With email, you are marketing directly to the customer through their PERSONAL mailbox. Not only will you grab their attention firmly, they will tend to respond with the right buyers mindset because they are marketed to directly, unlike other advertising where the buyer might not be in the frame of mind to buy things.

4.    Personal Marketing In Action

With autoresponders you can customize your email marketing message in such a way that it allows you to connect with the subscriber individually. This is really a big plus for email marketing because the more personalized your email, the better the result because it comes like a message from a friend.

5.    Automation Made Easy

There’s nothing that online marketers love more than the ability to automate things. Frankly! Just take a look around you. We want to automate our content creation. We want to automate traffic generation. Even social media interactions which are supposed to be interpersonal relationships are being automated!

Now, there is no other area where automation is really much easier and better than email marketing. With an autoresponder, you can time your emails to enable you build a really intimate relationship with every new opt-in subscriber! You can decide, for every new opt-in subscriber, what to send, when to send it to them and the frequency between each email.

6.    A Good Pre-Selling Strategy

Whatever you are selling online you know the importance of preselling, especially if you are an affiliate marketer.  With email you will not only be able to build a relationship with your subscribers but also presell them and lead them to your blog, sales letter or website (or affiliate product site as the case may be) to check out what you have to offer. Of course, with the email you are able to set them in the right frame of mind before they evaluate what you have to offer them.

You Need Email Marketing No Matter Your Online Business

Now, can you see why email marketing has remained central in marketing online? If you are not implementing email marketing in your online business, you’re definitely losing out. Whether you are a blogger or a web entrepreneur, one of the good decisions you can make for your business this year is to have a system to build an email list.

In subsequent posts I’ll be delving deeper into this subject. Some of the topics we’ll be dealing with will include how to set up your autoresponder to build fruitful relationships with your prospects and customers, the etiquette and effective strategies of email marketing in a socially connected internet and of course, how to integrate email into your blogging and social media marketing strategies.

I know you don’t want to miss any of these posts because the purpose is to help you boost your online profits. But you may not be able to follow these updates if you are not signed up for my free update newsletter. I therefore ask you get your free signature in the box below.

It’s Your Turn: That’s it from me for now. Share your thoughts and opinion on this subject in your comment below. Do you consider email marketing as ideal for bloggers? Do you think it is a good online marketing investment? Over to you!

Photo credits: Flickr.com

Credibility Tactics for Email Marketing Success

The past few days have been some hectic ones for me. I’ve been doing some niche researches for the holiday season and also trying to put some things in place for the coming new year. As a business this is a time to review the year so far and of course do some strategizing for the years ahead. In a later post I may be revealing some of the innovative ideas I will be putting in place for my online business in the coming year. You may just want to watch out!

For now, I want to give you a few tips on making a success of your email making campaigns. One sure thing about email making is building a stronger bond with your customers and prospects. Doing this very well will give you a competitive edge in the market.

Enhance your email marketing the easy way

In this post our focus is on how you can instill stronger credibility in the minds of your prospects. Now, when you browse the net, you will understand that there is so much information out there. The real problem is, who do you believe? Of all the info being pushed at you who do you follow? That is the real problem.

Now your prospects are also asking those same questions. Why do you expect them to follow your advice? How do you prove that what you’re offering is the best solution for their problems? Except you’re able to do this very well, your prospects are ready to move on, and that is more business for your competitor!

There are of course a few ways you can establish yourself as an authority in your market. Establishing yourself as an authority is simply done online by instilling stronger credibility in the minds of your prospects. It doesn’t matter what business you’re into the following strategies can be used to instill more credibility in the minds of your prospects.

1. Talk about your experiences online and offline. If you’ve run an offline business before, use it to establish your credibility as a business builder. If you’ve been in sales and marketing before, use it to establish your credibility as a copywriter.

2. Show them screen shots of how much money you’ve made online (or checks you’ve earned). If you don’t have any of these, use photos of well-known marketers you’ve taken pictures with.

3. Let others tell the story. It would be better to let others sing your praises, especially in the form of testimonials.

4. Use e-courses to build credibility over time. People may not be impressed at the first glance. Sometimes, it takes a few E-mails for people to recognize your capabilities. One of the ways you can build your credibility over time is to write an E-course or a newsletter that will be sent to your subscriber’s e-mail over a period of days or weeks. It must be something educational; something that will establish you as an expert on the subject.

You can configure your autoresponder to send an E-course once everyday, every two days or a weekly newsletter. So long as the subscriber reads your educational material over a period of time, you can slowly work your way into the heart of your subscriber and stamp a firm impression in their minds.

e-Mail Marketing Mistakes You Must Avoid At All Costs

If you want to build a solid relationship through E-mails, you must be very careful NOT to commit these E-mail marketing ?sins?:

1. Spamming! Never, ever spam your mailing list. Even though they have given you permission to E-mail them, that doesn’t mean that you can send them E-mails and sales pitches on a daily basis. Learn to send E-mails at strategic intervals.

2. Mailing them only when you are selling something. No one wants to be on your list if all you ever do is sell, sell, sell! The reason people join your mailing list is because they want something of value for being on your list. If they fail to see your value, they will unsubscribe even faster than you can say, “opt-out”!

3. Rushing your Emails. When you are doing a promotion, one of the biggest mistakes you can make is that you rush your E-mails to the point that the mistakes are spotted by most of your subscribers. Having too many mistakes in your E-mail will make you look unprofessional. It is quite embarrassing when you spell a person?s name wrongly (the word {first_name} appears instead of the subscriber’s real name) or worse? screwing up your affiliate links!

4. Not mailing your list for a long time. The opposite of spamming. If you don’t keep in touch with your subscribers for a long time, they will tend to forget who you are. And that will severely damage the relationship between you and your subscriber.

5. Not relating to your subscribers. When every new product launches, there is a tendency to mail your subscribers all the time while forgetting that the product doesn’t relate to the subscribers at all. You don?t want to sell cat food to people who don?t own a pet!

Ask any online entrepreneur any day and the answer will be same – building relationships through E-mail marketing is all about trust. The more a person trusts you, the easier it is to get them to do what you want them to do.

If you’re doing email marketing, what you should understand is that though it may take a long time to build trust that trust can be shattered overnight. So always put yourself in the shoes of your subscribers and give them as much value as possible and you can be sure of victory all the way with your email marketing!

Over to you: What other tips do you have to build better relationships with your email subscribers? Share with us in your comments below.