Split testing is very important.
Most marketing activities can be done with common sense, but when you need to achieve tremendous results, while making sure you’re on the right track, split testing could help.
But I’m not going to talk about the major types of split testing; you already should know that as an information provider.
But I want to relate split testing with niche targeting and share the experience I had in my skin care blog.
Split Testing – A Simple Definition
Split testing is the simple process of measuring the effect of a campaign on diverse platforms.
In order words, you create the same offer but use different channels to see how best it performs.
If you just created an e-book and wanted to know which e-cover would convert well, you could simply create two different e-covers, with different colors and images of a person using the product, and the other, use a cartoon-like picture of you.
Write the same copy for both and use different domain names to test. Or simply create a sub-domain to test the other, if your budget is tight.
Why You Should Split Test
From the above explanation, you would understand the benefits of split testing. Often times, bloggers and internet marketers “assume” that something isn’t working or give some flimsy reasons why they’re broke.
When you test different waters, you will know the hot and cold – isn’t that wonderful?
Instead of guessing and trying to point accusing fingers on your copywriter, look within and pat yourself on the shoulder. You need to wake up and take responsibilities for what happens in your life.
Niche Targeting Concept
A niche is a segment of the market. In reality, when you hear of niche targeting, the aim is to target a group of people with similar and definite choice. These people make buying decisions on the same playing ground and if you’re creative, the problem of one person is a sure-way to know what others are facing.
Internet marketing is a niche. Skin care is a niche and within these niches, you would find sub-niches or what is termed micro-niches. Using skin care as an example, some micro-niche to explore includes acne, eczema, acne scar, skin therapy, mole, skin tags, rashes etc.
Under internet marketing, micro niches includes social media marketing, make money online, search engine optimization, PPC, metric analysis, link building, copywriting etc
Become a Social Media Giant
Split testing and niche targeting when efficiently done would transform you into a social media giant. I mean, you’ll know how people relate with your marketing offers because now, you have deep understanding of a specific group.
Armed with authentic data from split testing practice, social media and content marketing becomes pretty interesting. A lot of twitter users don’t even know who they’re targeting and what type of contents these people crave for.
Split testing help to solve the problem of market uncertainty. Every brick of doubt is removed, giving you the expected results like I did with my skin care blog where I share free skin store discount code, skin care products, clarisonic discount coupon etc.
Split Testing Makes Monetization Fun
Are you concerned about monetization? Maybe you’ve been contemplating on what your readers actually like – there is no other way to know. You’re not a magician and may fail multiple times.
But when you split test, you know, you’re confident of what works and what does not. Fighting the wind and every quirky marketing practice will disappear ultimately. It’s all your choice; you could split test colors, website headers, e-covers, copies, fonts, optin form placement and style.
I’ve three words for you right now – TAKE ACTION NOW!
About the Author: Michael Chibuzor is a marketer and skin care enthusiast who builds niche blogs to capitalize on affiliate programs. He offers a Skinstore promotion code (get it here) and Clarisonic promo codes
(avail them on this page) and occasionally he writes critical reviews on skincare products. Use these Skinstore discount code and Clarisonic discount coupons to save on cosmetics, tanning products and skin therapy.
Image Credit: fortuneseocompany