What do a business need to stay relevant in the marketplace?
Know it, right? Yes, it’s creating CUSTOMERS!
All businesses need to have a strong base of customers. Without customers, your business won’t be able to make money. This is why it is said, the customer is king!
The problem for many is how to create that strong customer base. And so, if you are having challenges on this, no problem. Here are three simple ways you can increase your customer base:
1. Free Stuff!
People love getting things for free. It doesn’t matter what they are, if it’s free, people are going to want it. So, giving out free stuff is a great way to try and gain more customers.
Now, you could give out free products/services but that’s not always the best way to do it. I’d suggest you get some catalogue printing done and post them into all homes in your area. This way, you’ve now got hundreds of homes with a free catalogue that has your business’s products/services in. You’re almost forcing them to pay attention to you.
If you slap a big ‘free’ icon on the front, people will take more notice too. It also makes things convenient for them; they have a list of everything you offer with them at all times. Giving out a free catalogue is a brilliant way to boost your customer base.
Offering incentives is another excellent method of getting customers. No doubt you’ve seen businesses offer things for ‘new customers only’. This is because they’re trying to increase the amount of customers they have.
If you offer deals for new customers, they’re far more inclined to use your business. You can give them discounts on their first purchase or offer a buy one get one free deal.
My personal favorite would be to offer something that rewards them for using you again. For example, if you buy a product/service now, then you get it half price the next time. It’s a good way to guarantee that you get a customer and then reel them back in for further purchases.
Incentives are always a great idea if you’re struggling for customers.
3. The Internet!
You have to make good use of the internet if you want to run a successful business. There are loads of ways you can gain customers online. The most obvious of which is to have a functional website. This is a portal for people to go and find out about your business. You may even have products/services available to buy online. If you correctly market the website using SEO etc. then you’ll soon find your business attracting more customers.
Also, social media is another great way to find customers. It allows you to communicate with everyday people, wherever they may be. It’s much easier than walking up a street and trying to talk to potential customers. With social media, the interaction is instant and a lot less awkward for everyone. Interacting on social media is a fine way to promote your business and get people interested in using you.
Remember your customer base is your secret to creating an on-going success. If you use these three tips, then you will definitely see an influx of customers. The key is keeping these customers happy. If they’re unhappy, then they’ll leave you for another business. Once you’ve got them, make sure you do your best to ensure they're happy. It’s that simple!
Over to you: What other ways would you suggest that will help a business to create more customers? Share your thoughts with is the comments below.