If marketing your business has become a burden then this is one post you really want to read very carefully.
As you may have come to realize by now, marketing is an ever-changing beast. To tame it, you have to work extra hard. If you have a marketing team, you need to work with them to make sure that you have a brilliant strategy.
If your current processes are not getting the results you desire, you need to know why that is. Why not completely revitalize your campaign?
That sounds logical, right? But the problem for many is, how do you really do this?
And so, if you are one of those who are still struggling because you are lost on what to do, here are some important marketing rules that you should follow. Put these to good use today and see your business change for the better!
Here we go…
1. Keep A Watchful Eye On The Competition
You always need to know what the competition is up to if you want to outsmart them. If you think that paying attention to their marketing is a waste of time, you are mistaken. Ensure that you follow your competitors’ social media activity online and see what they are doing.
2. Be Clear On What Your Message Is
When you try to engage your audience, you need to know what your message is. Writing loads of random statements will confuse and frankly irritate people. For example, if you send an email to your customers, keep things simple. Write in the subject line what the email is about; you could write something like “10% off this weekend.” Next, in the message itself, give a brief description of the deal and how customers can redeem it. You don't need to add in more information than that, and you should avoid doing so.
3. Embrace New Media Streams
As I just mentioned, marketing is always changing, and so you need to work to keep up with it. Rather than shying away from new streams, such as mobile marketing and video marketing, you ought to embrace them. Keep up to date with the latest trends in the world of promotions and jump on the bandwagon. Sure, you might not be the first person to think of new techniques, but at least you won't be the last.
4. Make People Recognize Your Brand
Your top priority has to be to get people to recognize your brand. Once people know you and know what you do, they will start to trust you. When you have people's trust, you can sell them almost anything. Above everything else, you need to try to get people to engage with your branding.
5. Be Quirky, Be Different But Don't Be Weird
Sometimes, companies go too far when it comes to trying to be different. You might think that if you are 100% unique customers will love you. In reality, clients are only interested in the level of service you provide them. Avoid gimmicks and nonsense. If you give people straightforward products and services at a decent price, they will trust you and buy things from you.
6. Make Promises And Keep Them
When you reach out to your customers, you need to give them a reason to care about what you say. One way you can ensure people will care is to promise them something. When you make promises to your customers, they want to see them through, and so they will invest some time in getting to know your company. Take some time to set out what you can do for your clients, and make sure that you deliver.
7. Communication Is Key
If you are a strong communicator, you should have no trouble marketing any business. The main thing you should take away from this piece is that honesty pays off. When you communicate a true, honest message to your key demographic, you will succeed in getting what you want. Clients want companies that they can trust who don't mess them about, in the long run. If you can provide people with that level of service, they will never leave you.
Of course, there are many other rules but these are a must if you MUST make the best of your marketing efforts!
Image credit: Marc Wright