Frankly, Are You Building A Business Or A Blog?

Sometime ago I wrote a post titled: Are You a Blogger or an Entrepreneur Who Blogs? In that post I did gave reasons why you should not consider yourself simply as a blogger but an entrepreneur. Unfortunately, it does appear that not many people are really listening to these things.

Since writing that post I have seen a whole lot of new bloggers join the blogging bandwagon while many others have abandoned ship! I still believe that many who have shipwrecked their blogging dreams did so not because they do not have the passion for blogging but because they have approached their blogging career from a wrong angle.

build a business and not a blog!

Don’t Just Build A Blog; Build A Business!

I have mentioned this severally but I will never stop talking about it until I see more bloggers put it into use. Truth is, when you ask the average blogger if they are really building a business the ready answer is yes!

But think about this:

  • Can you really say you are in business when you don’t have a product?
  • Are you in business when you don’t have a target market?

Indeed, these are just the basics of building a business. But how many bloggers can readily point to their blogs and say, this is my product or target audience?  Now, if you cannot do that how can you really say you are in business?

Recommended: Hey Blogger, What Really Is Your Product?

You must understand that blogs, as we know them today were initially setup by internet marketers as traffic generating tools for their online business sites. Blogs were not set up initially to make money by themselves but as marketing tools. So, looking at your blog as your business today is really a wrong approach to blogging because a business without a valuable product, a target audience who wants that product and a platform to present that product to the target audience is not really a business.

So, How Do You Really Build A Business And Not Just A Blog?

I love using the analogy of building a house whenever I talk about building a business. This is because building a business is similar in many ways to building a house.

There are different steps involved. From the foundation stage to the roofing stage, a lot of planning and effort is required. Besides, the type and size of the house will determine the depth of the foundation. The higher the structure you desire the deeper the foundation you will need to prepare.

The following are a few tips on how to build a business using your blog.

1. Decide From the On-Set What Direction to Take

It’s unfortunate that there are many people online who want to jump into the blogging bandwagon without any preparation. To this people the wise saying, “look before you leap” has no meaning. If your blog is going to be your online business then it is important that you get a clear idea what direction you want to go. Set your goal from the beginning and then run with it!

2. Be Creative But Don’t Seek To Re-Invent the Wheel!

Every one of us has a creative flare in him/her and your blog is definitely a place you will want to show your creativity. It is your platform and you’re free to run it any way you want. You’ve the freedom to post whatever you want. Indeed, this is good. However, instead of being too concerned with your creativity, it will be of great help to you if you’ll rather seek out what is already working and then building on it. Study what successful business strategies the experts are using and never hesitate to be a copycat if need be. Your focus should be on taking what you have learned and modifying it to suit the needs of your business.

3. Get Help through Mentor(s)

Do you really need a mentor to build and run a blog? The answer to that question might be a “yes” or a “no” depending on what you really want. Is your blog going to be a platform for your every day ramblings or you really want to build something worthwhile? What experience do you have about running a business? Do you have any formal training and skills on business management? Your answer to any of these questions will determine if you will want to go for a mentor or not. But the wise route is to seek for help when you deem it necessary.

4. Be Financially Committed

Setting up a WordPress blog could be done without any real financial commitment. But the fact is, if you desire to really build a business with your blog, committing some financial investments into the business is a must. Never be contented with just running your business on freebies. Invest in the right tools. Pay for the knowledge when necessary. One thing you must know is that when you are financially committed your motivation for success will go up and this will help you to put in more effort into building the business of your dream.

5. Remember To Stay Green

The internet business world is an ever changing one. It is a dynamic market. To keep abreast with the latest ideas and trends you need to invest in yourself through trainings. Whenever possible, attend seminars. A single new idea picked up from such trainings could transform your business. Of course, simply acquiring new information and learning new ideas is not enough. To really see these ideas and knowledge come to fruition you will need to put them into action and by taking action you will always be open to more new ideas thereby keeping yourself on the green lane!

So, are you building a business or you are simply building a blog? Share your thoughts on this subject with us in your comments below.

5 Innovative Business Ideas That Will Take Your Business to the Next Level!

A few days ago I did a post on using some innovative business ideas to enhance your online business and take it to greater heights. In this post I want to continue by presenting you with 5 more innovative ideas that will help you enhance your online business for the years to come.

So let’s begin.

 innovative business ideas

Innovative Idea #6:  Add a New Niche to Your Business

I’m sure you’ve heard it say that making money online is really a numbers game. Now one way you can make that work for you is to build as many niche sites as possible. The idea is that the more niche sites/blogs you build the more you’ll be able to earn!

Hmm, maybe that’s just putting the power of compounding to work!

Now, this is an idea I truly love and I’m already implementing this. Though I have some few niche blogs out there, recently I decided to branch off into some areas I’ve never looked into before now. With the Christmas holidays approaching (holidays like these are always very profitable for niche markets), I’m right now working on 3 different niches which I’ve never touched before. Of course, there is more work involved but one good thing about niche blogs is that if you set them up the right way and you use the right resources like this one, you could leave them to generate some passive income for you.

Now, if there is any market you’ve been thinking of getting into but never really taken the bold step to do so, this is the time to take that bold step. Put off your procrastination and fear of failure and start. Do you think breaking into a new niche is going to be a difficult thing? Then you are mistaken. Fact is, if you have been involved with making money online blogging for some time then chances are you already have:

1.    What it takes to research a new market,

2.    What it takes to set up niche blogs,

3.    What it takes to write articles for your niche blog; and

4.    What to takes to generate traffic to your niche blog.

If you however you think you’ll not be able to write articles for your niche blog because you have no knowledge of that particular niche, then you can easily outsource that as we discussed in the previous article.

One truth that many aspiring bloggers who want to make money blogging have lost sight of is the fact that trying to make money with just one blog in the face of the competition in the market today is an uphill task. To make money with just one blog you need the type of traffic that will make advertisers look your way. But with many well established bloggers out there, you need more than share luck to make the type of money you dream of!

Besides, you must understand that most of the traffic that comes to your blog is nothing but other bloggers who simply need to connect with your blog. Most times, these bloggers are out simply to generate traffic to their own blogs! So if you’re depending on just that one blog you may just be leaving money on the table. Use that blog for your branding but get involved in niche marketing today.

 innovative your business strategies

Innovative Idea #7: Take Your Online Business Offline

This is a method I’ve found many web entrepreneurs already implementing and I think it’s something you need to get involved in. of course, I’m cooking up some ideas of how I will be able to implement this in a few months time.

This idea could be implemented in various ways. You could use it to generate fresh leads/traffic for your online business or, you can use it to add another stream of income to your online business. For example, if you’re into the make money online niche, you could organize free seminars where you speak on the opportunity of using the internet to make money. During these seminars, you could hand out specially prepared fliers or cards with your website/blog details inviting the attendees to visit for more of what you offer. You can also subscribe the attendees to your newsletter. Better still you could package some special reports or some other digital products burnt on CDs and sell them during the seminars.

No matter the niche you’re working in right this is an idea that will put some extra money into your pockets. And who knows, this could just become another stream of income which you’ll want to pursue full time. One reason why you should try this is the fact that offline leads are fresh and more open to most of the things you will talking about unlike the traffic of experienced bloggers and internet marketers who are presently visiting your blog/website. This stream of fresh newbies is really a fertile ground for future customers!

Innovative Idea #8: Leverage Yourself, Leverage Your Resources

This is actually an extension of idea #4 discussed in the first part of this article. However, to effectively do this you need to have a system in place to measure your achievements working alone. Once you know what you can achieve with your own efforts, you now work on doubling or tripling that.

For example, let’s say you write articles to promote your blog and this has worked very well for you, say for every article you write, you’re receiving about 100 new visits every week. Now how about doubling or tripling that?

Of course, what you need to double or triple the results is to write double or triple the number of articles you write every week. Once you know this, you can now either write those articles yourself or if that is impossible working alone, you can now outsource them. so if on your own you have been able to do only five articles a week, you can now outsource 5 articles or 10 articles and you would be able to double or triple your efforts and subsequently, your traffic and possibly your PROFITS!

Again, you could leverage the resources you already have. Just as I mentioned in idea #5, you could turn your articles into videos. Besides that, chances are you have various blog posts that are buried deep in your archives. You could pull these ones out and create special reports or even audio downloads from them. Doing this will only take a few minutes of going through your archives, pulling out the ones you want to use and then rewriting them briefly so that the various articles can be connected to form a special report. These could be given away to build your email list or sold for a few dollars!

Innovative Idea #9: Stay Green, Get with the Trends!

Some time ago I wrote a blog post about focusing on the trendlines and not the headlines! In that post I made it clear that with the various happenings around us today, what you should do as a marketer is to discern the trends and not just listen to the thundering headlines. I want to say here that this is something that will help you if you want to enhance your business for the years to come.

If you read a lot of blogs today you will be surprised that most of what they write is nothing different from what you have read in other blogs. Worst still most of these blogs will still present techniques and tactics that worked some 3 or 5 years ago. Unfortunately most of these ones do not know that though the principles may remain the same but tactics and techniques changes with the times. Many internet marketing techniques have changed and have continued to change. Techniques like search engine optimization; web 2.0 marketing and social media marketing are constantly changing. The search engines are constantly changing the way they index and rank web pages. Do you know that right now search engine optimization is getting infused with social media optimization? So, why continue to use outdated SEO tactics today? You need to keep up with the times and use effective SEO techniques that work today.

Besides, you should always have your fingers on the pulse of the market so that you can be among the first to know what is new in your target market. What should matter to you is the NOW. If a new product comes out tomorrow and everybody MUST have one — your job as a marketer is to go out there and market it! Why stay with what has become obsolete or has reached saturation stage when the latest and greatest are around you?

So, stay green and always focus on the trends!

Innovative Idea #10: Learn a New Skill before the Year Ends

Wondering how a new skill will help enhance your business? Well, just take a look at all the task you do every day to run your business. Can you say you are vast in every one of them? I doubt that because I am not. Now, think of you picking one of those skills and learning it so that you can bring it into your business with a new understanding? Don’t you think you will be able to achieve better results?

The truth is that there are various skills you can learn today and by simply having a better knowledge of these skills you can produce better results. Some skills you may want to learn before the year runs out are, copywriting, web design, graphic design, SEO Techniques, Time Management skills. (Click here for a free ebook that details time management tips and techniques for more success with less stress). You could also learn How to create your own products and how to land a JV, etc.

Learning these skills will also help you to break into new marketers, which is really a good thing.


Ok, I must say I don’t know how much innovative these ideas are to you but for me they are. Just thinking about them has pumped up my imagination and I know they can truly help you enhance your business and increase your profits in one way or another. so no matter how successful or unsuccessful you have been so far, know that the past is over and done with. What should really matter to you is the present. And it is this present that will shape the future. So you can take control of that future right now.

As you definitely know, it’s all about you taking action. Before you I’ve laid out these business ideas that will help you enhance your business and increase your profits over the next year(s). if you implement even ONE of these ideas  you will increase your profits. It is now left for you to take the action.

Over to you: As usual, I love to read and respond to your comments. So let’s hear what you think of these business ideas. And if you have one or two to add to the list, feel free to do so in your comments below.